#remarketing ctv

[programmatic-marketing-hub]

CTV Advertising: The Streaming Revolution Begins

Brands have shifted their marketing focus to CTV in recent years, and it's critical to keep on top of the newest trends and possibilities in the ever-changing advertising market. Change has proven to have a tremendous impact on the advertising sector, owing to global economic developments and the growing prevalence of smart devices. Looking ahead to 2024, monitoring the trends that will affect the advertising sector is critical.

The Impact of Economic Climate on Advertiser Demand

The global economy has had its fair share of fluctuations in recent years, which has had a long-term impact on advertising. Ad spending has gone up, particularly among technology companies. Despite recent large investments in TV advertising, the economic slump has led them to take a fresh look at their advertising strategies.

This shift is evident in regions like the UK, where data for the first half of the year shows that key tech advertisers either halted their spending on linear TV or significantly slashed their budgets. This trend isn't limited to one region; it's a global phenomenon affecting the entire TV ad industry.

The Alternative to Traditional TV

The diminishing interest in traditional TV advertising has given rise to innovative advertising methods, with CTV advertising taking the lead. According to eMarketer, the number of CTV-consuming households is projected to exceed traditional pay-TV households by next year, hitting 115.1 million. This trend can be due to the increasing popularity of subscription streaming services, which provide an extensive selection of material on CTV platforms.For entertainment enthusiasts and TV viewers, traditional TV has become a less favored option.

Streaming habits have evolved as well. More households with broadband internet now have smart TVs in their living rooms, and adults using subscription video-on-demand (SVOD) services spend a significant portion of their streaming time watching ads on smart TVs. The age of viewers also plays a role, with different age groups preferring smart TVs for streaming.

The Effect of Global Events

Unforeseen events can disrupt the advertising market, and one such trend is the potential end of the "peak TV" era. Tech companies had been heavily investing in online streaming content, leaving traditional TV with repetitive programming. Ongoing Hollywood strikes affecting content pipelines for streaming services have raised questions about the balance of power among major CTV players. However, experts suggest that this upheaval is unlikely to significantly alter the landscape.

TV Viewership Shift

The transition to CTV is gradual and not uniform across the globe. In the UK, for instance, the decline in linear TV viewership started to level out in 2022, following a significant drop in weekly reach and hours viewed via linear TV. However, other markets are expected to experience a steeper decline in linear TV viewership, as there is ample room for streaming growth. In France, linear viewership has only decreased by 8% in the last five years, compared to a 30% loss in the UK. This transition is set to expand the volume of CTV inventory available to advertisers, raising questions about ownership.

The Role of International Platforms

While influential global platforms will play a part in this developing scenario, they do not appear to be dominant. For example, streaming giants like Netflix and Disney, for example, may not command a sizable market share due to their various economic structures. Even though Netflix is highly popular, it contributes to about 8% of UK viewership. Therefore, no matter if the entire content is ad-supported, it still accounts for a small portion of the overall market.

In contrast, international platforms like YouTube have shown substantial ad-supported growth and an expansive viewer base. YouTube is a prime example of a platform that is successfully incorporating advertising into its content, with billions of users worldwide. Advertisers may efficiently reach their target audiences by leveraging YouTube's large user base and expert statistics.

The Rise of FAST Services

Free ad-supported streaming TV (FAST) services are also poised to increase their share as viewing numbers continue to grow. These services provide an alternative to subscription-based streaming platforms by offering free content supported by advertisements. While the ad-supported model is not new, the re-emergence of FAST services in recent years has gained popularity.

Viewers are increasingly resorting to these sites to have access to a variety of content without having to pay for subscriptions. The appeal of FAST services comes in their capacity to provide broad programming, ranging from movies and TV series to live sports and news while being able to generate revenue through advertising.

However, while FAST services are gaining ground, their proportion of the streaming market remains limited when compared to the broader field of streaming possibilities.

The Changing Landscape for Advertisers

Despite the challenges posed by the global economic climate, the advertising industry's transformative journey continues. Tech companies and traditional broadcasters alike are adapting to new market realities and exploring the potential of Connected TV (CTV) advertising.

The influence of streaming services and the rise of CTV advertising are key trends in advertising, presenting advertisers with numerous opportunities. As we move forward, advertisers must stay current on the latest advancements and trends in CTV advertising. This understanding will enable them to realize the full potential of this dynamic and changing environment.

CTV advertising is not a trend to be dismissed; it signals a major shift in how people consume media and interact with advertisements. As more people switch to CTV and streaming services, advertisers must adjust to be relevant and effective in reaching their target consumers.

Strategies for Success in CTV Advertising

To make the most of CTV advertising, advertisers should consider several strategies:

Audience Targeting: CTV platforms provide powerful tools for audience targeting. Advertisers can reach specific demographics, interests, and behaviors, ensuring their messages resonate with the right viewers.

Interactive Ads: CTV allows for interactive and engaging ad formats. Advertisers can create immersive experiences that encourage viewers to take action, such as clicking to learn more or making a purchase.

Content Integration: Advertisers can collaborate with content creators to seamlessly integrate their ads into the viewing experience. This approach makes ads feel less intrusive and more like a natural part of the content.

Data Analytics: CTV platforms offer robust data analytics that allows advertisers to measure the effectiveness of their campaigns. By analyzing viewer behavior and engagement, advertisers can refine their strategies for better results.

Dynamic Ad Insertion: Advertisers can use dynamic ad insertion to deliver personalized ads to different viewers within the same program. This technology ensures that each viewer sees the most relevant content.

Cross-Platform Marketing: CTV advertising may be combined with other forms of digital marketing. Advertisers can design regular cross-platform campaigns to reach their target demographic across numerous platforms.

Advertisers have a great chance to connect with their target audiences in a more targeted and engaging manner as CTV gains traction. Advertisers may successfully navigate the evolving advertising landscape by embracing the latest trends and using the possibilities of CTV platforms.

Finally, the advertising industry is undergoing a substantial change due to changes in the global economy, the rise of CTV advertising, and changing consumer preferences. CTV advertising is taking center stage as a dynamic and successful medium for reaching target audiences as internet businesses and conventional broadcasters adjust to new market realities.

The impact of streaming services, the role of international platforms, and the growth of FAST services all contribute to the evolving landscape of advertising. To win in this developing market, advertisers need to take on CTV advertising, execute effective tactics, and keep updated on industry trends.

As CTV advertising becomes a bigger player in the advertising environment, it provides advertisers with new ways to connect with audiences and generate engagement. Advertisers may remain ahead of the curve in the ever-changing world of advertising by knowing and harnessing the trends and technology related to CTV.

[websitethongminh]

Cách thức vận hành WEBSITE BÁN HÀNG TỰ ĐỘNG tiết kiệm THỜI GIAN và NGUỒN LỰC

[Chia Sẻ Miễn Phí] Cách thức vận hành WEBSITE BÁN HÀNG TỰ ĐỘNG tiết kiệm THỜI GIAN và NGUỒN LỰC tối đa! 👉 Đăng ký tham gia sớm nhất ngay tại: TẠI ĐÂY ❓ Có phải bạn muốn kinh doanh online, vận hành doanh nghiệp nhưng nguồn nhân lực vẫn còn hạn chế? ❓ Bạn gặp khó khăn trong việc quản lý và vận chuyển đơn hàng? ❓ Bạn không thống kê được số lượng hàng tồn kho và doanh thu của mình?

BUỔI ZOOM CHIA SẺ MIỄN PHÍ CỦA CÁC CHUYÊN GIA TỪ MẮT BÃO WS SẼ GIẢI QUYẾT CHO BẠN: ✅ Biết cách vận hành website tăng tỷ lệ chốt đơn tự động, nâng cao hiệu suất kinh doanh thông qua công nghệ tân tiến. ✅ Khám phá hệ thống tính toán chi phí vận chuyển tự động như các sàn thương mại điện tử top đầu. ✅ Hiểu cách quản lý hệ thống thanh toán online chuyển về ví bạn tức thời. ✅ Tích hợp Affiliate trên website, tuyển CTV tăng doanh số bán hàng. ✅ Kiến thức về Email Marketing, chăm sóc khách hàng để thúc đẩy chốt đơn thành công. ✅ Kiến thức về Remarketing trên website để tăng cao số lượng khách hàng mua hàng lại. ✅ Quản lý hệ thống quản lý đơn hàng, doanh thu và lợi nhuận giúp việc báo cáo hàng tháng, hàng năm của bạn đơn giản hơn bao giờ hết. 💥Xem thêm chi tiết buổi Zoom ngay tại đây:

Mắt Bão WS: Web Service - Wow Service 🌐 https://www.matbao.ws/ ⏰ Thời gian: Sắp tổ chức trong tháng 7 💻 Hình thức: Tham gia miễn phí qua Zoom => Group Zalo: https://zalo.me/g/gwbjhw633 ❤️ Mắt Bão WS sẽ gửi link tham dự Buổi Zoom sau khi đăng ký (gửi vào group Zalo), quý anh chị vui lòng điền đúng thông tin để không bỏ lỡ nhé!

[advertiqo]

19 PPC Trends You Must Watch in 2024 to Be Successful

Did you know that global digital advertising revenue is predicted to surpass $1 trillion by 2027? That means that, by 2024, you’ll want to include online advertising in your marketing approach. Pay-per-click (PPC) advertising tactics are excellent for reaching out to people online and putting your products and services in front of them, hence increasing income.

To maximize the outcomes of your PPC ads, check out our list of 19 PPC trends to follow in 2024.

Using automation for paid ad campaigns

Relying on smart bidding

Loosening keyword match types

Optimizing landing pages to better match intent

Changing search landscape and the use of AI

Transparent and complete connected TV (CTV) attribution

Using first-party data to power ad campaigns

Taking the omnichannel approach

Taking advantage of social media

Using Amazon for advertising

Taking advantage of Ads Data Hub

Using Google AdMob to get more from in-app ads

Developing a remarketing strategy

Integrating PPC and search engine optimization (SEO)

Use audience targeting to reach the right people

Keeping tabs on click fraud

Increasing use of video ads

Prioritizing Google Shopping for selling products

Staying agile

1. Using automation for paid ad campaigns

To begin this list of PPC trends, let’s talk about applying automation in paid ad campaigns. In 2024, automation will continue to play a crucial role in all digital marketing, particularly PPC.

You may automate several components of your PPC campaigns, including::

Bidding

Optimization of ads

A/B testing

Reporting

Google is constantly releasing ad automation capabilities to make advertising easier on the platform. You can use the capabilities they offer in addition to an automation tool that allows you to automate other advertising duties that Google does not.

Google offers one automation function called Performance Max. Performance Max is a goal-based campaign type that allows you to manage all of your ad inventory through a single campaign. This ad type automatically optimizes your performance in real time using Smart Bidding.

Google Ads also replaced Discovery campaigns with Demand Gen ads, which employ AI to design campaigns that guide consumers from the middle of the funnel to the checkout.

So, if you want to get the most out of your PPC ads in 2024, consider using automation.

2. Relying on Smart Bidding

Another popular sponsored search trend is to use Smart Bidding. Smart Bidding employs Google AI to optimize conversions for each auction. It allows you to optimize your bids so that you get the most out of your money and meet your company’s objectives.

Smart Bidding encompasses several strategies, including:

Target cost per action (CPA): Target CPA is an automated bid approach in which you specify the intended average cost per conversion or activity. Google then utilizes the target amount to automatically determine your bids depending on the likelihood of a conversion from your ad.

Target return on ad spend (tROAS): tROAS is a bidding approach in which Google AI analyzes and estimates the value of a potential conversion before automatically adjusting your bid amount to maximize your return.

Maximize conversions: As the name implies, Maximize conversions employs Google’s AI to determine bid amounts that will help you get the greatest conversions for your budget.

Maximize conversion value: If you select Maximize conversion value as your Smart Bidding strategy, Google will use AI to optimize and set bids to help you gain the greatest value from conversions.

All of these Smart Bidding tactics can help you get the most out of your money and increase your return on investment (ROI).

3. Loosening of keyword match types

One of the most significant pay-per-click developments for 2024 is the loosening of keyword match types. So what does this mean?

Google Ads provides several match kinds, including:

Broad match: Ads may appear for searches related to your term.

Phrase match: Ads may appear in searches that contain the meaning of your keyword.

Exact match: Ads may appear in searches containing the same meaning as your keyword.

Phrase and exact match are more precise than comprehensive matching, so you appear in fewer searches. However, for 2024, this will change slightly.

Google is broadening the definition of exact and phrase match keywords to include certain larger search terms that are still relevant. This means that phrase and exact match targeting will remain precise, but will also contain some larger but still highly relevant search phrases.

Essentially, you have greater chances for your ads to appear for relevant keywords while keeping match accuracy.

4. Optimizing landing pages to better match intent

When it comes to PPC marketing trends, improving landing pages tops the list. Having a tailored, relevant landing page has always been the best option, but in 2024, it’s a requirement.

Every year, more businesses advertise online, resulting in increasing competition and options for your audience. They do not have to put up with businesses who squander their time by providing unnecessary information.

As a result, you must create optimal landing pages for your adverts. Whether you run search or social media ads, your landing page must give the greatest possible experience to prevent your audience from switching to a rival.

So, how do you build an optimized landing page?

Here are some tips for creating optimized landing pages.

Keep your landing page focused: The information on your landing page should correspond to the content in your ad copy. It makes no sense to have a cookware ad followed by a broad landing page for kitchen items. Keep your landing pages relevant to what you’re advertising.

Make landing pages informative and concise: When trying to sell someone on your product or service, it’s tempting to go into great detail about what you have to offer. However, offering too much information can overwhelm your readers, so keep it concise and focus on the most important elements.

Use Visuals: Including images and videos can improve your adverts by demonstrating your product in action and making your landing pages more appealing.

Creating a targeted and optimized landing page will help you increase your PPC conversion rates.

5. Evolving search landscape and use of AI

When discussing PPC trends for 2024, we must address artificial intelligence. AI is taking the digital world by storm and finding its way into several aspects of marketing. That implies you should keep an eye on the progress of AI and how it changes when looking online.

Google has been experimenting with a new feature called Search Generative Experience (SGE). This search experience employs AI to produce answers for users. Its goal is to assist searchers find the information they need quickly.

Google is already experimenting with AI, so it’s just a matter of time before it’s integrated into the search experience. That implies you’ll have to be prepared to adapt your ad approach to the rise of AI in search.

What you’ll need to do remains to be seen, but be prepared to adapt your ad approach to the shifting search landscape.

6. Transparent and complete CTV attribution

The next PPC marketing trend to consider is CTV attribution. Connected TV advertising are one of the most common ways for businesses to advertise; you may advertise on streaming services such as YouTube and Hulu.

Attribution has long been a major issue with CTV. Businesses previously hard to credit conversions to certain CTV channels across many platforms; however, this is changing.

In 2024, you can expect Google to close the cross-device attribution gap and give more precise data. They will improve tracking so you can better identify which CTV campaigns and commercials generate income.

7. Using first-party data to power campaigns

Today, more companies are being chastised for how they manage data. Concerns about privacy and data protection have grown tremendously in recent years, and the use of third-party data is becoming obsolete.

So, what happens if you can’t use third-party data? You turn to first-party data!

First-party data is data that you collect directly from your campaigns and audiences. You can use a solution like MarketingCloudFX to collect marketing data for analysis.

provides your company with a significant advantage: you receive data from people who are genuinely interested in what you have to offer, allowing you to better understand your target audience. As a consequence, you may tailor your adverts to generate more leads and sales for your firm.

8. Taking the omnichannel approach

One of the top PPC marketing trends for 2024 is to expand on the omnichannel approach to advertising.

Many organizations make the mistake of depending on a single advertising channel to reach their target audience, while advertising across many channels can increase reach and income.

So, for 2024, it’s time to adopt an omnichannel advertising strategy. That implies looking into other platforms besides Google to take use of their unique features and broaden your reach to your target demographic.

You can use tactics such as:

Social media advertising

Display advertisements

Amazon advertisement

Bing advertisements

We’ll go over some of these ideas in greater detail later, but first, have a look at these various digital advertising strategies to discover which ones work best for you.

9. Taking advantage of social media advertising

Some of the top pay-per-click trends for 2024 include investments in other advertising platforms. First, let’s discuss social media. Social media advertising is a wonderful way to contact individuals, as they spend 33% of their time online.

You can promote your business by using:

Facebook X (previously Twitter).

Platforms include Instagram, Pinterest, and LinkedIn.

TikTok

Which platform you use is determined by your target demographic and where they spend their time. If you want to reach a younger market, TikTok is the way to go. Want to contact working professionals? Try LinkedIn.

With social networking platforms becoming increasingly popular, you can’t afford to lose out on all of its benefits.

10. Using Amazon for advertising

If you sell things on Amazon, you should consider advertising on Amazon. With 89% of people preferring to buy from Amazon over any other ecommerce vendor, you should use every opportunity to convert surfers into buyers.

Amazon’s Sponsored Products advertising are cost-per-click (CPC). These advertisements appear in the same product search results as normal listings. These advertising, like Google PPC ads, display before organic search results.

Using Amazon as an advertising platform is an excellent method to broaden your company’s reach and place your products front and center for customers.

Over 34% of Amazon sellers are already boosting their advertising expenditure on Amazon, so don’t miss out on the possibility to sell more by advertising on platform

Read more…

[nuochoaxachtay5ml]

Khóa học video Đột phá doanh thu Online và Chatbot tự động hóa bán hàng

Bạn sẽ học được gì

• Sẵn sàng lên kế hoạch Marketing cho những người kinh doanh Online.

• Xây dựng nội dung quảng cáo trên Fanpage hấp dẫn và lôi cuốn.

• Xây dựng ý tưởng nội dung Fanpage hấp dẫn, thu hút nhiều người xem.

• Đặt lịch đăng bài thường xuyên trên Fanpage và group Facebook.

• Cách áp dụng công nghệ Chaybot để tăng tính tương tác với khách hàng.

• Cách áp dụng KPI cho Facebook ads thông qua những case studies thực tế.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = ‘https://connect.facebook.net/vi_VN/sdk.js#xfbml=1&version=v3.2’; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));

Đột phá doanh thu Online và Chatbot tự động hóa bán hàng

Đột phá doanh thu Online và Chatbot tự động hóa bán hànghttps://sieudichvu.com/s/dot-pha-doanh-thu-online-va-chatbot-tu-dong-hoa-ban-hang

Người đăng: Emthich2014 vào Thứ Hai, 9 Tháng 7, 2018

Giới thiệu khóa học “Đột phá doanh thu Online và Chatbot tự động hóa bán hàng”:

Bạn kinh doanh online trên mọi lĩnh vực: Mỹ phẩm làm đẹp, thời trang, phụ kiện, đồng hồ, công nghệ, du lịch…và mong muốn tối ưu được chi phí quảng cáo, tối đa hóa lợi nhuận qua việc phân tích kỹ các case study cụ thể trong việc lên kế hoạch Marketing cho shop online của mình.

Những bạn kinh doanh online mong muốn xác định được chính xác các bước cần làm trong kế hoạch Marketing cho shop online một cách dễ dàng, và cụ thể

Bạn mong muốn được sở hữu kho ý tưởng viết nội dung cho Fanpage Facebook, Zalo không giới hạn. Các tuyệt chiêu gia tăng doanh số đột phá trên 05 luồng lợi nhuận

Bạn đang mong muốn xây dựng được kế hoạch Marketing dễ dàng và nhanh chóng, tối ưu cho công việc kinh doanh online của mình

Bạn mong muốn áp dụng công nghệ chatbot để tối ưu cách chat và tương tác với khách hàng trên fanpage một cách tự động

Các bạn mong muốn được áp dụng phương pháp Remarketing trên Inbox Facebook một cách tự động, tiếp thị lại toàn bộ khách hàng cũ với chi phí – đồng.

Nội dung khóa học “Đột phá doanh thu Online và Chatbot tự động hóa bán hàng”:

• Tìm hiểu về những công cụ cần thiết khi kinh doanh Online.

• Lập kế hoạch Marketing cơ bản cho kinh doanh Online.

• Xây dựng ý tưởng làm nội dụng cho Fanpage.

• Xây dựng chỉ số KPI cho chiến dịch Marketing.

• Các bước thiết lập kịch bản bán hàng bằng Chatbot.

• Cách cải thiện khả năng tương tác với khách hàng bằng Chatbot.

• Tuyệt chiêu gia tăng đơn hàng.

Lợi ích sau khóa học “Đột phá doanh thu Online và Chatbot tự động hóa bán hàng”:

• Sẵn sàng lên kế hoạch Marketing cho những người kinh doanh Online.

• Xây dựng nội dung quảng cáo trên Fanpage hấp dẫn và lôi cuốn.

• Xây dựng ý tưởng nội dung Fanpage hấp dẫn, thu hút nhiều người xem.

• Đột phá doanh thu bằng 5 nguồn lợi nhuận theo sơ đồ đòn bẩy Marketing của Brad Sugars.

• Đặt lịch đăng bài tự động trên Fanpage và group Facebook.

• Cách áp dụng công nghệ Chaybot để tăng tính tương tác với khách hàng.

• Cách áp dụng KPI cho Facebook ads thông qua những case studies thực tế.

Giới thiệu giảng viên: Vũ Ngọc Quyền

• Founder Học Viện PAcademy, Trung Tâm Đào Tạo Digital Marketing Thực Chiến.

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• Tư vấn xây dựng Fanpage, xây dựng kênh Marketing Online cho hàng trăm Shop online: thời trang, du lịch, ẩm thực, đồng hồ công nghệ,….

• Giảng viên trên các hệ thống giáo dục trực tuyến hàng đầu Việt Nam với số lượng học viên đông đảo.

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Nội dung khóa học

CHƯƠNG I: LẬP KẾ HOẠCH MARKETING SHOP ONLINE – ĐÒN BẨY MARKETING

Bài 1: Kỹ năng, Công cụ cần thiết khi Kinh doanh Online

Bài 2: Lựa chọn sản phẩm kinh doanh, mô hình kinh doanh (Phần 1)

Bài 3: Lựa chọn sản phẩm kinh doanh, mô hình kinh doanh (Phần 2)

Bài 4: Tìm kiếm, cách liên hệ nguồn hàng kinh doanh (Phần 1)

Bài 5: Tìm kiếm, cách liên hệ nguồn hàng kinh doanh (Phần 2)

Bài 6: Tìm kiếm, cách liên hệ nguồn hàng kinh doanh (Phần 3)

Bài 7: Sản phẩm Hot. Đặt hàng Trung Quốc và các công cụ hỗ trợ (Phần 1)

Bài 8: Sản phẩm Hot. Đặt hàng Trung Quốc và các công cụ hỗ trợ (Phần 2)

Bài 9: Hoàn thiện chính sách bán hàng, kịch bản bán hàng, chính sách giá…

Bài 10: Xây dựng Kế hoạch Marketing cơ bản

Bài 11: 100 ý tưởng làm nội dung trên Facebook Fanpage/Group (phần 1)

Bài 12: 100 ý tưởng làm nội dung trên Facebook Fanpage/Group (phần 2)

Bài 13: Công cụ miễn phí tìm nội dung hot, xu hướng trên mạng xã hội

Bài 14: Công cụ miễn phí tìm trends hot, viral với google trends

Bài 15: Tìm nội dung chất, theo dõi đối thủ cạnh tranh trên Facebook

CHƯƠNG II: KPI MARKETING VÀ TỐI ƯU HÓA MARKETING – SALES

Bài 16: Kế hoạch thực tế xây dựng nội dung Fanpage/Group trên Facebook

Bài 17: Kế hoạch sự kiện Offline và áp dụng Facebook để truyền thông

Bài 18: Kế hoạch chạy quảng cáo cho Fanpage Facebook

Bài 19: KPI cho quảng cáo Facebook Ads thực chiến (phần 1)

Bài 20: KPI cho quảng cáo Facebook Ads thực chiến (phần 2)

Bài 21: 5 nguồn gia tăng lợi nhuận – Sơ đồ đòn bẩy Marketing của Brad Sugars (phần 1)

Bài 22: 5 nguồn gia tăng lợi nhuận – Sơ đồ đòn bẩy Marketing của Brad Sugars (phần 2)

Bài 23: 5 nguồn gia tăng lợi nhuận – Sơ đồ đòn bẩy Marketing của Brad Sugars (phần 3)

Bài 24: 5 nguồn gia tăng lợi nhuận – Sơ đồ đòn bẩy Marketing của Brad Sugars (phần 4)

Bài 25: Tuyển dụng CTV bán hàng, Mở rộng Quy mô Kinh doanh và những điều cần làm

Bài 26: Hãy Lưu tại toàn bộ thông tin khách hàng. Hậu mãi khách hàng

CHƯƠNG III: TỰ ĐỘNG HÓA KỊCH BẢN BÁN HÀNG ONLINE VỚI CÔNG NGHỆ CHATBOT

Bài 27: Đặt lịch đăng bài tự động trên fanpage facebook và group facebook

Bài 28: Đặt lịch đăng bài tự động trên các trang mạng xã hội: Instagram, Google , …hoàn toàn tự động

Bài 29: Chatbot tự động chăm sóc khách hàng

Bài 30: Case study sử dụng chatbot: Quản lý khách hàng, lọc khách hàng trên fanpage facebook

Bài 31: Case study sử dụng chatbot: Remarketing 0 đồng tự động cho khách hàng

Bài 32: Tự Động Inbox Với Toàn Bộ Khách Hàng Comment

Bài 33: Tự Động Hoá Chat với khách hàng theo kịch bản có sẵn

Bài 34: Bonus: Các tuyệt chiêu gia tăng doanh số bán hàng

Thông tin giảng viên

Vũ Ngọc Quyền

Founder Học Viện PAcademy

Vũ Ngọc Quyền

Founder Học Viện PAcademy

Founder Học Viện PAcademy, Trung Tâm Đào Tạo Digital Marketing Thực Chiến

– Quản Trị Viên Cộng đồng Kinh doanh PGroup. Hỗ trợ các thành viên triển khai đồng bộ Hệ thống kênh Marketing Online với mô hình Kinh doanh mới nhất

– Kinh nghiệm chạy quảng cáo Facebook kết hợp các trang thương mại điện tử đa kênh Zalo, Instagram, Youtube…với số tiền đã chi tiêu hơn 20 tỷ VNĐ

– Kinh Doanh Online Thương mại điện tử các ngành hàng: Gia dụng thông minh, Thời trang, Giảm cân, Tăng cân, Mẹ bé, Mỹ phẩm, Dụng cụ thể dục thể thao, …

– Phó GĐ Phát triển Kinh doanh tại Jews Academy – Tổ hợp nhà hàng, sự kiện.

– Tư vấn xây dựng Fanpage, xây dựng kênh Marketing Online cho hàng trăm Shop online: thời trang, du lịch, ẩm thực, đồng hồ công nghệ,….

– Giảng viên trên các hệ thống giáo dục trực tuyến hàng đầu Việt Nam với số lượng học viên đông đảo

Phương châm: Chia sẻ chứ không Dạy học, Quan điểm Kinh doanh cần xuất phát từ gốc rễ (chọn lựa sản phẩm phù hợp, nghiên cứu đối thủ, nghiên cứu khách hàng mục tiêu, thiết lập và tối ưu quảng cáo…). Xây dựng từ những điều cốt lõi, và từng bước chi tiết giúp bạn xây dựng Hệ thống Kinh doanh bài bản.

Giới thiệu khóa học “Đột phá doanh thu Online và Chatbot tự động hóa bán hàng”:

Bạn kinh doanh online trên mọi lĩnh vực: Mỹ phẩm làm đẹp, thời trang, phụ kiện, đồng hồ, công nghệ, du lịch…và mong muốn tối ưu được chi phí quảng cáo, tối đa hóa lợi nhuận qua việc phân tích kỹ các case study cụ thể trong việc lên kế hoạch Marketing cho shop online của mình.

Những bạn kinh doanh online mong muốn xác định được chính xác các bước cần làm trong kế hoạch Marketing cho shop online một cách dễ dàng, và cụ thể

Bạn mong muốn được sở hữu kho ý tưởng viết nội dung cho Fanpage Facebook, Zalo không giới hạn. Các tuyệt chiêu gia tăng doanh số đột phá trên 05 luồng lợi nhuận

Bạn đang mong muốn xây dựng được kế hoạch Marketing dễ dàng và nhanh chóng, tối ưu cho công việc kinh doanh online của mình

Bạn mong muốn áp dụng công nghệ chatbot để tối ưu cách chat và tương tác với khách hàng trên fanpage một cách tự động

Các bạn mong muốn được áp dụng phương pháp Remarketing trên Inbox Facebook một cách tự động, tiếp thị lại toàn bộ khách hàng cũ với chi phí – đồng.

Nội dung khóa học “Đột phá doanh thu Online và Chatbot tự động hóa bán hàng”:

• Tìm hiểu về những công cụ cần thiết khi kinh doanh Online.

• Lập kế hoạch Marketing cơ bản cho kinh doanh Online.

• Xây dựng ý tưởng làm nội dụng cho Fanpage.

• Xây dựng chỉ số KPI cho chiến dịch Marketing.

• Các bước thiết lập kịch bản bán hàng bằng Chatbot.

• Cách cải thiện khả năng tương tác với khách hàng bằng Chatbot.

• Tuyệt chiêu gia tăng đơn hàng.

Lợi ích sau khóa học “Đột phá doanh thu Online và Chatbot tự động hóa bán hàng”:

• Sẵn sàng lên kế hoạch Marketing cho những người kinh doanh Online.

• Xây dựng nội dung quảng cáo trên Fanpage hấp dẫn và lôi cuốn.

• Xây dựng ý tưởng nội dung Fanpage hấp dẫn, thu hút nhiều người xem.

• Đột phá doanh thu bằng 5 nguồn lợi nhuận theo sơ đồ đòn bẩy Marketing của Brad Sugars.

• Đặt lịch đăng bài tự động trên Fanpage và group Facebook.

• Cách áp dụng công nghệ Chaybot để tăng tính tương tác với khách hàng.

• Cách áp dụng KPI cho Facebook ads thông qua những case studies thực tế.

Giới thiệu giảng viên: Vũ Ngọc Quyền

• Founder Học Viện PAcademy, Trung Tâm Đào Tạo Digital Marketing Thực Chiến.

• Phó GĐ Phát triển Kinh doanh tại Jews Academy – Tổ hợp nhà hàng, sự kiện.

• Quản Trị Viên Cộng đồng Kinh doanh PGroup. Hỗ trợ các thành viên triển khai đồng bộ Hệ thống kênh Marketing Online với mô hình Kinh doanh mới nhất.

• Kinh nghiệm chạy quảng cáo Facebook kết hợp các trang thương mại điện tử đa kênh Zalo, Instagram, Youtube…với số tiền đã chi tiêu hơn 20 tỷ VNĐ.

• Kinh Doanh Online Thương mại điện tử các ngành hàng: Gia dụng thông minh, Thời trang, Giảm cân, Tăng cân, Mẹ bé, Mỹ phẩm, Dụng cụ thể dục thể thao,…

• Tư vấn xây dựng Fanpage, xây dựng kênh Marketing Online cho hàng trăm Shop online: thời trang, du lịch, ẩm thực, đồng hồ công nghệ,….

• Giảng viên trên các hệ thống giáo dục trực tuyến hàng đầu Việt Nam với số lượng học viên đông đảo.

Bên cạnh các kiến thức kể trên, Kyna.vn còn đem đến cho bạn một trải nghiệm học tập vô cùng thú vị:

• Được học linh hoạt mọi lúc, mọi nơi trên nhiều thiết bị như máy tính, điện thoại, máy tính bảng, …

• Được tham gia thảo luận và đặt câu hỏi cho giảng viên không khác gì các khóa học trực tiếp.

• Chỉ cần thanh toán học phí một lần để sở hữu khóa học trọn đời, có thể học lại bất cứ khi nào tùy thích.

Hãy đăng ký ngay để bổ sung những kiến thức và kỹ năng thiết yếu giúp bạn phát triển bản thân và thăng tiến trên con đường sự nghiệp của mình. Chúc bạn có được nhiều kiến thức bổ ích khi học tại kyna.vn.

Bài viết Khóa học video Đột phá doanh thu Online và Chatbot tự động hóa bán hàng đã xuất hiện đầu tiên vào ngày Học Từ Chuyên Gia.

Khóa học cung cấp những kiến về kinh doanh, cách xây dựng nội dung ý tưởng và phương pháp bán hàng một cách tự động

Giá: 500,000₫

Bài viết Khóa học video Đột phá doanh thu Online và Chatbot tự động hóa bán hàng đã xuất hiện đầu tiên vào ngày Học Từ Chuyên Gia.

Khóa học cung cấp những kiến về kinh doanh, cách xây dựng nội dung ý tưởng và phương pháp bán hàng một cách tự động

Giá: 500,000₫

Bài viết Khóa học video Đột phá doanh thu Online và Chatbot tự động hóa bán hàng đã xuất hiện đầu tiên vào ngày Học Từ Chuyên Gia.

Xem: https://msvui.com/s/dot-pha-doanh-thu-online-va-chatbot-tu-dong-hoa-ban-hang

from Học Từ Chuyên Gia http://bit.ly/2ER7Ad8 via IFTTT

[programmatic-marketing-hub]

Boosting Customer Engagement by 125% Using A Unique Marketing Mix

The success story of the most popular fast food chain in the world.

The traditional approach to television advertising is no longer sufficient in today's quickly changing media landscape. The rise of online streaming on smart TVs and changing consumer preferences necessitates a more dynamic and focused strategy. We'll delve deep into the synergistic relationship between Linear TV Advertising and CTV Advertising (Connected TV Advertising) and how it can transform your marketing efforts in this detailed investigation. We'll also look at a compelling case study from a well-known fast-food corporation, McDonald's, to demonstrate the real-world impact of this strategy.

The Need for a Coordinated Approach

Advertisers have a conundrum as technology continues to transform the way people consume content.

How can they effectively reach both traditional TV viewers and those immersed in streaming services without breaking the bank? This is where CTV Advertising comes into play, bridging the gap between the two worlds.

Linear TV Advertising has long been the cornerstone of traditional advertising strategies. It offers the advantage of reaching a wide and diverse audience. However, it lacks the precision and targeting capabilities that modern advertisers crave. On the other hand, CTV Advertising leverages the power of the internet to deliver content to viewers, allowing for precise audience targeting and engagement.

The Growth of CTV Advertising

The growth of CTV Advertising has been nothing short of remarkable. According to eMarketer, CTV ad spending in the United States is projected to reach $14.12 billion in 2023, reflecting a 34.8% increase from the previous year. This exponential growth can be attributed to several factors:

1. The Rise of OTT Platforms: Over-the-top (OTT) platforms like Netflix, Amazon Prime Video, and Hulu have become household names. These platforms offer viewers a wide array of content, from original series to movies, all accessible through smart TVs and streaming devices. As more viewers cut the cord and embrace OTT, the opportunities for advertising on CTV platforms have become more evident in the marketing world.

2. Targeted Advertising: CTV Advertising allows advertisers to target specific demographics and individual households. Traditional Linear TV advertisements cannot imagine attaining this level of precision. Through CTV, advertisers ensure their messages reach the right audience at the right time with the help of real-time data.

3. Interactive and Engaging Content: CTV platforms offer interactive and engaging ad formats, such as clickable ads and interactive overlays. As a result, this format encourages more user engagement.

McDonald's: A Case Study in Success

COVID-19 restrictions greatly affected physical customer engagement. The food industry, in particular, saw a significant decline in this sector. TV advertising dropped by 14.1% in 2020 (Group M), prompting major brands to revise and change their targeting strategies.

McDonald's has always maintained a strong relationship with its loyal and vast customer base through well-thought-out menu items and innovative ad campaigns. However, the pandemic brought about a new normal—one where digital platforms took center stage for various operations including ordering and delivering. Customers turned to online apps for convenience and it soon became clear that even the most creative video ads would not help this cause.

The Dynamic Duo: CTV and Linear TV Advertising

McDonald's joined forces with programmatic advertising experts to harness the potential of Connected TV (CTV). CTV delivers content through the internet, offering a vast reach to an audience interested in the brand's loyalty program. What set this strategy apart was its human-centric approach, something traditional linear methods alone couldn't achieve.

To ensure the success of the campaign, McDonald's leveraged the power of data and analytics. They assembled a dedicated panel of individuals who willingly shared their digital footprint, enabling precise audience targeting. Reach and Frequency (R&F) data were derived from this mobile panel, consisting of individuals aged 18 to 69, with subsequent data weighting applied to align it with national statistics, ensuring national representativeness. This facilitated the calculation of data based on this age group within the mobile panel, enabling precise person-based cross-platform campaign audience verification.

Data-Driven Insights

The findings were intriguing. It turned out that older demographics still preferred traditional linear TV, while the younger generation was flocking to Connected TV. About 31% of those who exclusively used Connected TV were younger than 30, while for Linear TV, the majority of the users, although declining, were in the age bracket of above 40. Armed with these insights, McDonald's made real-time adjustments to its campaign strategy. They realized that Connected TV was an excellent complement to their marketing efforts, especially for reaching the younger audience.

Personalized Marketing

One of the most significant advantages of this approach was the ability to understand reach and frequency at a personal level. McDonald's tailored its message to specific households, ensuring it reached the right people, whether they were at home or on vacation. The results were staggering: a 125% increase in in-app registrations and a notable 20% of incremental viewers coming from CTV users.

McDonald's: A Trailblazer

With this groundbreaking campaign, McDonald's emerged as a trailblazer in the advertising world, demonstrating the potential of CTV Advertising alongside Linear TV Advertising. This case study illustrates how a venerable brand can adapt and thrive in a changing media landscape.

Leveraging CTV Advertising for Your Brand

So, how can CTV Advertising benefit your business? The McDonald's case study underscores the importance of this approach in reaching your branding and marketing goals. CTV Advertising can complement your Linear TV campaigns, amplifying your message and engaging a broader audience, especially the tech-savvy younger generation.

However, success in CTV Advertising requires thorough market research and a willingness to learn from trial and error. Understanding what works for your brand and what doesn't is the key to success in this dynamic advertising landscape. You can always turn to experts and agencies for any additional aid or even free consultations.

In conclusion, the integration of CTV Advertising alongside Linear TV Advertising can empower brands to thrive in an ever-changing media environment. As the world of advertising continues to evolve, embracing these innovative strategies can help you stay ahead of the competition and connect with your target audience effectively.

The rapid growth of CTV Advertising, the precision it offers in targeting, and its ability to adapt to changing consumer habits make it a crucial tool in modern advertising. As you navigate the future of advertising, consider the dynamic duo of CTV and Linear TV Advertising as a powerful combination to elevate your brand's reach and impact in the digital era.

Visit Our Website 9MediaOnline for more details about CTV Advertising or Click Here to Contact Us

[programmatic-marketing-hub]

Retail Brands Achieve Unbelievable Conversion Rates

Find out how

In today's ever-evolving retail landscape, consumers embark on buying journeys that span multiple channels. Retailers are swiftly adapting their advertising techniques to stay in sync with shifting consumer preferences. One game-changer in this scenario is Connected TV (CTV), acting as the bridge between the expansive reach of traditional TV and the precision of digital marketing.

Unleashing the True Power of CTV

Retailers are increasingly acknowledging CTV's power in engaging consumers and achieving tangible outcomes, such as driving site visits, conversions, and mobile app usage. This shift isn't merely a response to economic factors; it's a strategic choice to remain competitive in the dynamic world of retail. Recent surveys reveal that 95% of retail marketers consider CTV a vital component of their future marketing plans.

At present, a whopping 81% of retailers are running CTV commercials, with an additional 82% utilizing linear ads. However, merely being present on CTV is not enough; it's essential to use this channel innovatively to adapt to the evolving consumer landscape. One popular approach is geotargeting, enabling retailers to deliver tailored ads to specific locations. This allows retailers to customize their creative to suit different regions, promoting region-specific products or local retail outlets.

The cost-effectiveness of CTV is another significant advantage. The initial costs are minimal, making it accessible to midsize brands, including those with no prior experience in linear TV advertising. As traditional TV audiences decline, larger brands and retailers are augmenting their strategies with CTV. Leveraging CTV empowers retailers to acquire first-party data, enhance their direct-to-consumer (DTC) business, or target and retarget audiences based on CRM data and intent signals. In the realm of engaging omnichannel retail customers, social media ads, mobile ads, pay-per-click ads, and display ads lead the way, with 82% of retailers finding social media ads "very effective."

The Declining Relevance of Linear TV

Traditional television advertising, although still prevalent, is facing challenges. Precisely tracking viewer interactions with these TV ads is difficult, making it challenging to assess their effectiveness.

This is where Connected Television (CTV) steps in. It provides a solution by allowing precise measurement of advertising impact. CTV is gaining viewership as streaming services like Netflix and others outshine traditional cable and broadcast TV. This shift offers an opportunity to accurately gauge the impact of advertising efforts in today's economic climate.

A Success Story in CTV Advertising

Let's delve into a real success story in CTV advertising. Tuckernuck, a diverse lifestyle retail brand offering unique products and gifts, faced a significant challenge. They needed a scalable advertising platform to support them during the bustling holiday season. Their solution? Harnessing the power of Performance TV.

Primary Objective

Tuckernuck had a clear objective:

Elevate their return on advertising spend (ROAS).

Enhance conversion rates.

Reduce their cost per visit (CPV).

Being in the apparel industry, they understood the importance of standing out during the holiday rush, when consumers are bombarded with advertising messages. Performance TV emerged as the perfect solution. By running multiple simultaneous connected TV (CTV) campaigns with a special focus on video ads, Tuckernuck could drive tangible results.

The Winning Strategy

In collaboration with Performance TV experts, Tuckernuck developed a comprehensive advertising strategy. They started by increasing their Q4 CTV budget by 32%. They continued their existing Performance TV campaigns through the early part of the quarter, expanding their audience and enhancing engagement. This set the stage for their success as they entered the peak holiday season. In November, their campaign strategy shifted to a holiday-centric approach.

Leading up to Black Friday and Cyber Monday, Tuckernuck harnessed Performance TV's precision audience building. They used cloud-based tools to ensure their ads reached specific groups of holiday and retail-focused shoppers. These targeted segments included online shoppers, luxury buyers, winter fashion enthusiasts, Black Friday, and Cyber Monday shoppers.

For retargeting, Tuckernuck leveraged first-party data to reach consumers already familiar with their brand. Using audience segmentation tools, they targeted viewers who had visited their website in the last 30 days and had viewed two or more pages but hadn't made a purchase.

A key factor in their success was their seasonal ad creative. Tuckernuck tailored messages for their target audiences to resonate with their ideal customers. Their video ads featured holiday imagery, showcasing people in festive attire participating in various winter celebrations. The ads also included seasonal promotions and discounts to surprise and delight their customers.

The Outcomes

Tuckernuck experienced the true power of performance CTV advertising. With Performance TV, they could efficiently adjust audience segments and ad creatives as needed without slowing down their campaign progress.

The results were exceptional. Their Q4 campaigns in 2022 saw a remarkable 304% increase in conversion rate compared to the previous year, underscoring the effectiveness of CTV video advertising. Tuckernuck also witnessed significant quarter-over-quarter growth, with a 56% increase in ROAS and a 26% reduction in the cost per visit from Q3 '22 to Q4 '22.

Accurate campaign tracking was made possible through Performance TV's in-platform reporting and integration with Google Analytics. Tuckernuck saw the broader impact of its investment and acknowledged the positive influence it had on its overall marketing strategy.

Are You Ready for the CTV Revolution?

Tuckernuck's resounding success, alongside other retail brands, makes it evident that if your retail brand hasn't explored CTV advertising yet, now is the ideal time to do so! Begin your CTV advertising journey by evaluating your current strategies and understanding how performance CTV can complement them. Start small and make adjustments on the fly; that's the beauty of CTV advertising.

If you need assistance, reach out to our CTV experts at 9MediaOnline for a free consultation today!

[programmatic-marketing-hub]

CTV Advertising: The Tool to Achieve 100% Revenue Growth for Healthcare Brands

In the world of marketing, it's pretty clear: an omnichannel strategy is the way to go. The proof is in the data, which shows significant improvements in purchase rates, purchase frequency, and customer retention.

What's the Deal with CTV?

Before we delve deeper into this, let's break down CTV and understand why it's essential for your omnichannel marketing strategy.

Streaming Video Takes the Crown

Imagine this: around 85% of U.S. households have subscribed to at least one over-the-top (OTT) video streaming service. You know, Netflix, Hulu, Amazon Prime Video, or HBO Max – those names ring a bell, right? On average, people have about four streaming service subscriptions. This streaming revolution has led to a decline in traditional paid TV services. People are "cutting the cord" and opting for streaming instead. And where there's an audience, advertisers are sure to follow.

The Boom of CTV

Connected TV (CTV) advertising is on a remarkable growth spurt. In 2021, CTV ad spending reached a whopping $15.2 billion, a 57% increase from the previous year. That's some serious growth! And it's projected to expand another 39% in 2022, reaching $21.2 billion. The secret behind this surge? The increase in streaming on CTV devices. It's not a matter of if you should consider CTV advertising; it's more a matter of when.

Reaching Healthcare Professionals and Consumers

Now, you might be wondering, can CTV effectively reach healthcare professionals (HCPs) and consumers? Well, here's the scoop. HCPs are just like the rest of us; they have their downtime, and what do they do? They watch shows on their smart TVs. So, whether you're trying to connect with HCPs or consumers, CTV is the place to be. Doctors and nurses watching TV at home can be influenced just like any other viewer.

CTV Advertising Pays Off

Let's talk numbers for a second. An analysis of a pharmaceutical brand's CTV advertising showed some impressive results. They witnessed a 5x increase in new patient starts, thanks to new prescribers. The CTV campaign delivered 36 net new HCP prescribers loyal to competitive brands, 52 new patients, and a fantastic 5.3x return on investment. Pretty sweet, right?

But, and this is a big but, to tap into the power of CTV advertising, you need the right tools. You can't just wing it. A top-notch Demand-Side Platform (DSP) is crucial for managing campaigns across channels, ensuring your messages are consistent, and using real audience data for effective targeting.

In a Nutshell

So, CTV advertising is your secret weapon for a successful omnichannel strategy. No fancy jargon, just solid results. Your audience is watching CTV, and it's high time your brand shines. That's exactly what Wisp, a sexual healthcare brand from the UK, realized. They saw that their traditional advertising methods weren't delivering the results they wanted, so they decided to make a change.

Wisp vs. Facebook Advertising Regulations

To understand why Wisp's CTV campaign was such a success, let's dig into the challenges they faced.

The Challenge

Wisp needed to up their revenue game, and their existing marketing strategies were falling short. To hit their ambitious targets, they knew they had to venture into new advertising territory, especially in the growing world of Connected TV (CTV). But they didn't want to dive headfirst into uncharted waters.

Their journey started with trying to ensure brand safety on social platforms. It's a common concern in the digital advertising world. Social media platforms have come under scrutiny for spreading misinformation, largely due to their algorithms. These algorithms, including Facebook's, sometimes block legitimate services unintentionally.

Wisp's primary customer base is female, so they tried out digital advertising, starting with Google Search. It made sense because they could reach people actively looking for online healthcare solutions. After establishing a presence through search marketing, they aimed to engage new customers through social advertising. That's where the problem started, especially on Facebook. Despite being fully certified and having all the necessary credentials, they faced roadblocks.

The hiccup with Facebook was no small matter because it was their most prominent social marketing platform. Wisp decided not to wait around for Facebook to sort things out. They got creative with their product descriptions and started exploring other channels to reach their audience.

The Strategy

Wisp was eager to dive into the world of CTV advertising, but they knew they needed the right technology and expertise to pull it off. So, they teamed up with the experts. Their strategy started with targeting CTV ads across various programming. Through careful optimizations, they identified the highest-performing inventory on platforms like Hulu, NBC Universal Streaming, Peacock TV, and Food Network.

And here's the kicker: it was all based on a cost-per-action (CPA) deal, with no integration, launch, or managed service fees. Thanks to this strategy, Wisp could track cross-device ad sales through the viewer's IP address.

The Results

The results of this strategic shift were nothing short of spectacular. In the first month of their dedicated CTV strategy, Wisp received over 5,000 orders. Their innovative marketing efforts led to a jaw-dropping 100.3% month-over-month growth in total affiliate revenue. And here's the best part: 90.2% of this incredible growth was attributed to their collaboration with the experts.

In a nutshell, Wisp's creative journey into CTV advertising, backed by a unique collaboration and clever problem-solving, didn't just exceed their growth goals. It also marked a successful step towards destigmatizing and desexualizing women's healthcare needs. It's a testament to the power of creativity and adaptability in the world of digital advertising.

Ready to Embrace CTV Advertising?

CTV advertising isn't just about effective omnichannel marketing; it's about precise audience targeting. For healthcare brands with a specific audience, CTV can work wonders, even in the face of ad regulations on different channels. As Wisp demonstrated, partnering with industry experts can elevate your efforts. Before launching your CTV campaign, make sure to review and analyze your target audience.

Need a helping hand? Reach out to us, 9MediaOnline, for a free consultation with our experts today!

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Why CTV Ads Are the Must-Have Ingredient for E-commerce Success

Discover why CTV ads are the secret sauce to skyrocket your e-commerce success.

In the ever-evolving world of e-commerce, it has become increasingly important for businesses to embrace innovative advertising strategies that can drive growth and maximize profitability. One such strategy that has been gaining significant traction in recent years is CTV ads (Connected TV ads). These ads, which are delivered via internet-connected televisions, offer a unique opportunity for e-commerce platforms to reach their target audience in a more engaging and impactful way than traditional TV ads.

Harnessing the Power of CTV Ads for Maximum E-commerce Profitability

CTV ads present e-commerce businesses with a powerful tool to boost their profitability. By leveraging the precise targeting capabilities of CTV platforms, businesses can ensure that their ads are reaching the right people at the right time. This hyper-targeted approach not only maximizes the return on investment but also increases the likelihood of conversions and sales.

Beyond targeting, CTV ads offer unparalleled opportunities for creativity and storytelling. With longer ad durations compared to traditional TV ads, e-commerce businesses can craft compelling narratives that resonate with their audience. By tapping into the emotional aspect of advertising, CTV ads can create a lasting impression on viewers, ultimately driving them to make a purchase.

One of the key advantages of CTV ads is their ability to reach consumers who have already shown an interest in a particular product or service. Through the use of data-driven targeting, businesses can identify individuals who have previously engaged with their brand or have displayed behaviours indicative of potential interest. CTV allows e-commerce businesses to tailor their ads specifically to these individuals, increasing the chances of conversion and driving higher profitability.

Moreover, CTV ads provide e-commerce businesses with a unique opportunity to showcase their products or services in a visually engaging manner. With the ability to incorporate high-quality visuals and interactive elements, CTV ads can captivate viewers and leave a lasting impression. For example, an e-commerce business selling fashion items can use CTV ads to showcase its products in a dynamic and immersive way, allowing viewers to visualize themselves wearing the clothing and experiencing the brand's lifestyle.

Another advantage of CTV ads is their ability to deliver targeted messages to specific demographics or geographic areas. For instance, an e-commerce business that sells outdoor gear can use CTV ads to target individuals living in areas known for outdoor activities, such as hiking or camping. By tailoring the ad content to resonate with the interests and needs of this specific audience, the business can increase the effectiveness of its advertising efforts and drive higher profitability.

Furthermore, CTV ads provide e-commerce businesses with valuable data and insights that can inform future marketing strategies. By analyzing viewer behaviour, engagement metrics, and conversion rates, businesses can gain a deeper understanding of their target audience and optimize their ad campaigns accordingly. This data-driven approach allows e-commerce businesses to continuously refine their advertising strategies, ultimately leading to improved profitability and business growth.

Exploring the Impact of CTV Ads on E-commerce Results

The impact of CTV ads on e-commerce results is undeniable. Research has shown that businesses that incorporate CTV ads into their advertising mix experience significantly higher click-through rates and conversion rates compared to those relying solely on traditional TV ads or digital display advertising. The immersive nature of CTV ads, combined with their seamless integration into the viewing experience, contributes to higher engagement and stronger brand recall.

One of the key advantages of CTV ads is their ability to target specific audiences. Through advanced targeting capabilities, businesses can reach their desired demographic with precision. For example, an e-commerce company selling fitness equipment can target individuals who have recently searched for workout routines or fitness products online. By reaching the right audience at the right time, CTV ads have the potential to drive higher-quality traffic to e-commerce websites.

Furthermore, CTV ads allow e-commerce businesses to measure their campaign's effectiveness with great precision. Advanced analytics tools provide invaluable insights into ad performance, customer behaviour, and return on investment. With the ability to track metrics such as impressions, clicks, conversions, and even revenue generated, businesses can gain a comprehensive understanding of how their CTV ads are performing.

With this data, businesses can continually optimize their CTV ad campaigns, ensuring maximum impact and profitability. For instance, if the analytics reveal that a particular CTV ad is not resonating with the target audience, businesses can make necessary adjustments to the creative elements or messaging to improve its effectiveness. This iterative approach to campaign optimization allows e-commerce businesses to constantly refine their advertising strategies and achieve better results over time.

In addition to the measurable benefits, CTV ads also offer a unique opportunity for e-commerce businesses to enhance their brand storytelling. With longer ad formats and the ability to incorporate interactive elements, businesses can create compelling narratives that captivate viewers and drive brand affinity. By leveraging the power of storytelling, e-commerce companies can establish a deeper connection with their audience and differentiate themselves from competitors.

Moreover, CTV ads provide a seamless path to purchase for viewers. With the integration of interactive elements such as clickable product images or direct links to product pages, viewers can easily transition from being engaged with the ad to making a purchase. This frictionless shopping experience not only increases the likelihood of conversions but also enhances customer satisfaction.

In conclusion, the impact of CTV ads on e-commerce results is multifaceted. From higher click-through rates and conversion rates to precise measurement and optimization capabilities, CTV ads offer numerous advantages for e-commerce businesses. By leveraging the immersive nature of CTV ads, targeting specific audiences, and utilizing advanced analytics tools, businesses can drive engagement, increase brand recall, and ultimately achieve greater profitability in the e-commerce space.

Taking Advantage of CTV Ads to Drive E-commerce Growth

To truly take advantage of CTV ads and drive e-commerce growth, businesses must adopt a multi-channel approach. By combining CTV ads with other digital marketing strategies, such as social media advertising and search engine marketing, businesses can create a comprehensive marketing ecosystem that reaches customers across various touchpoints.

One effective way to leverage CTV ads is by integrating them with social media advertising. Social media platforms provide a wealth of targeting options, allowing businesses to reach their desired audience based on demographics, interests, and behaviours. By running CTV ads in conjunction with social media campaigns, businesses can reinforce their brand message and increase the likelihood of conversion. For example, a clothing retailer could run a CTV ad showcasing their latest collection and then retarget viewers with related products on social media platforms, encouraging them to make a purchase.

Another powerful strategy is to combine CTV ads with search engine marketing. By optimizing their website for relevant keywords and running targeted search ads, businesses can capture the attention of users who are actively searching for products or services similar to what they offer. When users see a CTV ad that aligns with their search intent, it reinforces their interest and increases the chances of them visiting the website and making a purchase. This integrated approach ensures that businesses are present throughout the customer journey, from initial awareness to final conversion.

It is also crucial for e-commerce platforms to tailor their CTV ad campaigns to the preferences and behaviours of their target audience. By understanding the viewing habits, interests, and demographics of their customers, businesses can create personalized and relevant CTV ads that resonate with viewers, ultimately driving them to take action. For instance, a travel agency targeting adventure enthusiasts could create CTV ads featuring thrilling destinations and activities, appealing to the specific interests of their target audience. By delivering tailored content, businesses can establish a deeper connection with viewers and increase the likelihood of conversion.

Moreover, businesses can leverage data analytics to optimize their CTV ad campaigns and maximize their impact. By analyzing viewer engagement metrics such as completion rates, click-through rates, and conversion rates, businesses can gain valuable insights into the effectiveness of their ads. This data can then be used to refine targeting strategies, creative elements, and messaging, ensuring that future CTV ads are even more compelling and impactful.

In conclusion, taking advantage of CTV ads to drive e-commerce growth requires a multi-channel approach, tailored campaigns, and data-driven optimization. By integrating CTV ads with other digital marketing strategies, businesses can create a cohesive and comprehensive marketing ecosystem. By understanding their target audience and delivering personalized content, businesses can increase viewer engagement and drive conversions. By leveraging data analytics, businesses can continuously improve their CTV ad campaigns, ensuring long-term success in the ever-evolving world of e-commerce.

Crafting an Effective CTV Strategy for E-commerce Platforms

Crafting an effective CTV strategy requires careful planning and consideration. First and foremost, businesses must identify their target audience and understand their viewing habits. This foundational knowledge allows businesses to create compelling CTV ads that are aligned with the interests and preferences of their potential customers.

Incorporate storytelling: A compelling narrative can captivate viewers and create a lasting impression.

Use visuals effectively: High-quality visuals and engaging graphics enhance the impact of CTV ads.

Include a call-to-action: Clear and concise calls-to-action prompt viewers to take the desired action, such as making a purchase or visiting a website.

Optimize for different devices: Ensure that CTV ads are compatible with a wide range of devices to maximize reach.

The Essential Role of CTV In E-commerce Success

CTV ads have quickly become an indispensable ingredient for e-commerce success. In a landscape saturated with advertising messages, CTV ads provide businesses with an opportunity to stand out and connect with their audience in a more meaningful way. The captivating nature of CTV ads, combined with their targeting capabilities and measurability, make them a must-have tool for e-commerce platforms looking to thrive in the digital age.

By harnessing the power of CTV ads, e-commerce businesses can drive growth, increase profitability, and build strong brand equity. With the ever-increasing popularity of internet-connected televisions, now is the time for e-commerce platforms to embrace this game-changing advertising medium and unlock their full potential.

In conclusion, CTV ads offer e-commerce businesses a powerful tool to maximize their profitability. Through precise targeting, creative storytelling, and visually engaging content, CTV ads can captivate viewers and drive them to make a purchase. Additionally, the ability to deliver targeted messages and gain valuable data insights further enhances the effectiveness of CTV ads. By harnessing the power of CTV ads, e-commerce businesses can unlock new opportunities for growth and success in the digital landscape.

For CTV Advertising Services, visit our website - https://9mediaonline.com/contact.

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How CTV is growing in APAC

In contrast to the United States, APAC is a mobile-first market, therefore smartphones continue to be the driving force behind the growth of OTT streaming. Other distinctions show how marketers must carefully consider geographical locations in order to meet regional demand. The Asia-Pacific region (APAC), has rapid technology adoption rates and rising average video consumption hours, which may be the future of local digital advertising. Latin American nations that lead the world in digital ad spend growth rates are already in the spotlight.

The opportunities that the CTV market in APAC provides advertisers are influenced by a number of factors. Global players like Netflix, Disney+ Hotstar, and regional services like Viu and Tencent Video are also present in the region. In March 2021, it was anticipated that 400 million people watched CTV/OTT content overall, with Singapore, Australia, and Indonesia topping the list of nations with the best CTV infrastructure.

The popularity of subscription-based services, along with the development of subscription fatigue and the general high ad tolerance of the region, favour ad-monetized CTV streams. The introduction of Disney's Hotstar service in September 2020 is a good example of how major industry players have taken note. Indonesia, in particular, has the third-highest number of broadband users in the region.

For marketers looking to get into the industry, other cities, particularly Taiwan and Vietnam, offer attractive chances. To give their consumers more value, for example, Taiwan's traditional broadband providers frequently combine CTV services with their basic broadcast programming. This demonstrates the faith that regional media firms have in CTV as cord-cutting in the market increases. However, global juggernauts continue to dominate the most widely used platforms, with Netflix leading the pack, followed by iQiyi Taiwan and Line TV.

Since people were confined to their homes due to the pandemic, streaming content became ingrained in people's habits, which accelerated the growth of OTT and CTV in APAC and globally. The ecosystem has grown so much that new players, platforms, technologies, and devices change the landscape every three months. While targeting advertising effectiveness and viewability has always been a priority for marketers, they frequently overlook the link between ad quality and customer engagement. But it has become clear in recent years that there is a direct correlation between ad quality and the likelihood of disengagement.

9MO has collaborated with the biggest CTV inventory providers from the APAC region, including Lemma Tech, Taipei Digital, Viu, Tyroo, Ottera, TCL, and Baidu (Iqli), to name a few. The hybrid auction method also permits competition between several SSPs, DSPs, Brands, and Agencies. This makes it feasible to sell impressions for the best possible price. It is a secure option for deploying programmatic solutions since our SSAI unified auction system leverages machine learning to optimise yield.

To learn more about this, feel free to contact us here. Click Here

Source: 9MediaOnline

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Unlocking the Power of CTV Remarketing: A Game-Changer for Marketers

In the ever-evolving landscape of digital marketing, finding effective ways to reach your audience is crucial. Enter Connected TV (CTV), a dynamic platform that has taken the marketing world by storm. CTV refers to internet-connected televisions that allow users to stream digital content, including shows, movies, and, of course, ads. The rapid ascent of CTV in recent years can be attributed to the surge in streaming services and the shift away from traditional cable TV. In this article, we'll explore the remarkable benefits of CTV for remarketing and why it's an absolute gem for marketers.

Captive Audience: Where Attention Truly Matters

Assume you're watching your favorite show on CTV, engrossed in the storyline. Unlike traditional advertising mediums where viewers can easily tune out or switch channels, CTV captures a captive audience. This means that your ads have a significantly higher chance of not just being seen but also making a genuine impact on the viewer.

Bullseye Targeting: Hitting the Marketing Sweet Spot

CTV brings an impressive advantage to the table: laser-focused targeting. Utilizing data gleaned from previous interactions with your brand, such as website visits or purchases, you can craft ads that cater specifically to each viewer's interests and needs. The result? Your ads become more relevant and, consequently, more likely to convert.

Cost-Effective Advertising: Do More with Less

Contrast CTV remarketing with traditional advertising methods, like television and radio commercials, which can be astronomically expensive and often miss the mark with your intended audience. With CTV, you can direct your marketing efforts precisely at groups of people who are more likely to be interested in your products or services. This smart targeting reduces wasted ad spend, making it a cost-effective choice.

Turbocharged ROI: Getting More Bang for Your Buck

By zeroing in on the right audience, CTV remarketing can supercharge your Return on Investment (ROI). When your ads are displayed to people already acquainted with your brand, the likelihood of them converting into paying customers skyrockets. Plus, data-driven decision-making helps you create campaigns that deliver a higher ROI.

Real-Time Analytics: Steering the Ship with Precision

Keeping tabs on your advertising results is a breeze with CTV remarketing. Thanks to tracking pixels and other analytics tools, you can monitor the success of your campaigns in real-time. This agility allows you to promptly tweak your advertising strategy if it's not performing up to par, optimizing your advertising budget usage.

Tailored Ads: Making It Personal

CTV remarketing empowers you to create personalized ads tailored to each viewer's unique interests and preferences. By leveraging data from past interactions with your brand, you can craft ads that genuinely resonate with the viewer. This personal touch leads to a superior viewer experience, resulting in increased engagement and conversions.

Boosting Brand Awareness: Getting Your Name Out There

Even if viewers don't click on your ads, they are still exposed to your brand, courtesy of CTV remarketing. This exposure can significantly enhance brand recognition and recall, which is especially beneficial for businesses striving to stand out in crowded markets.

Elevated Engagement: Reigniting the Flame

CTV remarketing sparks increased engagement with your brand. When ads are presented to people who've already engaged with your brand, it serves as a gentle reminder of your products or services, encouraging them to re-engage. This often leads to more website visits, heightened social media interaction, and ultimately, conversions.

Non-Intrusive Advertising: Less Annoyance, More Impact

Unlike traditional advertising methods with their intrusive pop-up ads or banner ads, CTV seamlessly integrates ads into the viewer's content. This integration reduces the chances of viewers finding your ads annoying or disruptive, fostering a better overall viewing experience.

In sum, CTV remarketing is a highly effective and efficient means of reaching your target audience. Its pinpoint targeting, personalized ads, and unobtrusive approach translate into increased engagement, conversions, and ROI. Furthermore, its real-time tracking capabilities and cost-effectiveness make it an ideal choice for businesses of all sizes.

As CTV's popularity continues to soar, businesses should consider harnessing its potential as a remarketing platform. By capitalizing on its myriad benefits, businesses can craft powerful advertising campaigns that resonate with their target audience on a profound level.

In essence, CTV remarketing offers a unique opportunity for businesses to engage with their audience in a highly targeted and effective manner. By leveraging data to inform their advertising decisions and crafting ads that speak directly to each viewer's interests and needs, businesses can create campaigns that drive engagement, amplify brand awareness, and ultimately, bolster their bottom line.

If you're on the lookout for a more effective way to connect with your target audience and elevate your ROI, don't hesitate to explore the realm of CTV remarketing. With its numerous perks, including precision targeting, personalized ads, and increased engagement, CTV remarketing can elevate your advertising campaigns to a whole new level. So why wait? Dive into the possibilities of CTV remarketing today and witness how it can transform your business. We're here to help you every step of the way!

Visit our website: 9mediaonline.com