#ctv marketing

[programmatic-marketing-hub]

CTV Advertising: The Streaming Revolution Begins

Brands have shifted their marketing focus to CTV in recent years, and it's critical to keep on top of the newest trends and possibilities in the ever-changing advertising market. Change has proven to have a tremendous impact on the advertising sector, owing to global economic developments and the growing prevalence of smart devices. Looking ahead to 2024, monitoring the trends that will affect the advertising sector is critical.

The Impact of Economic Climate on Advertiser Demand

The global economy has had its fair share of fluctuations in recent years, which has had a long-term impact on advertising. Ad spending has gone up, particularly among technology companies. Despite recent large investments in TV advertising, the economic slump has led them to take a fresh look at their advertising strategies.

This shift is evident in regions like the UK, where data for the first half of the year shows that key tech advertisers either halted their spending on linear TV or significantly slashed their budgets. This trend isn't limited to one region; it's a global phenomenon affecting the entire TV ad industry.

The Alternative to Traditional TV

The diminishing interest in traditional TV advertising has given rise to innovative advertising methods, with CTV advertising taking the lead. According to eMarketer, the number of CTV-consuming households is projected to exceed traditional pay-TV households by next year, hitting 115.1 million. This trend can be due to the increasing popularity of subscription streaming services, which provide an extensive selection of material on CTV platforms.For entertainment enthusiasts and TV viewers, traditional TV has become a less favored option.

Streaming habits have evolved as well. More households with broadband internet now have smart TVs in their living rooms, and adults using subscription video-on-demand (SVOD) services spend a significant portion of their streaming time watching ads on smart TVs. The age of viewers also plays a role, with different age groups preferring smart TVs for streaming.

The Effect of Global Events

Unforeseen events can disrupt the advertising market, and one such trend is the potential end of the "peak TV" era. Tech companies had been heavily investing in online streaming content, leaving traditional TV with repetitive programming. Ongoing Hollywood strikes affecting content pipelines for streaming services have raised questions about the balance of power among major CTV players. However, experts suggest that this upheaval is unlikely to significantly alter the landscape.

TV Viewership Shift

The transition to CTV is gradual and not uniform across the globe. In the UK, for instance, the decline in linear TV viewership started to level out in 2022, following a significant drop in weekly reach and hours viewed via linear TV. However, other markets are expected to experience a steeper decline in linear TV viewership, as there is ample room for streaming growth. In France, linear viewership has only decreased by 8% in the last five years, compared to a 30% loss in the UK. This transition is set to expand the volume of CTV inventory available to advertisers, raising questions about ownership.

The Role of International Platforms

While influential global platforms will play a part in this developing scenario, they do not appear to be dominant. For example, streaming giants like Netflix and Disney, for example, may not command a sizable market share due to their various economic structures. Even though Netflix is highly popular, it contributes to about 8% of UK viewership. Therefore, no matter if the entire content is ad-supported, it still accounts for a small portion of the overall market.

In contrast, international platforms like YouTube have shown substantial ad-supported growth and an expansive viewer base. YouTube is a prime example of a platform that is successfully incorporating advertising into its content, with billions of users worldwide. Advertisers may efficiently reach their target audiences by leveraging YouTube's large user base and expert statistics.

The Rise of FAST Services

Free ad-supported streaming TV (FAST) services are also poised to increase their share as viewing numbers continue to grow. These services provide an alternative to subscription-based streaming platforms by offering free content supported by advertisements. While the ad-supported model is not new, the re-emergence of FAST services in recent years has gained popularity.

Viewers are increasingly resorting to these sites to have access to a variety of content without having to pay for subscriptions. The appeal of FAST services comes in their capacity to provide broad programming, ranging from movies and TV series to live sports and news while being able to generate revenue through advertising.

However, while FAST services are gaining ground, their proportion of the streaming market remains limited when compared to the broader field of streaming possibilities.

The Changing Landscape for Advertisers

Despite the challenges posed by the global economic climate, the advertising industry's transformative journey continues. Tech companies and traditional broadcasters alike are adapting to new market realities and exploring the potential of Connected TV (CTV) advertising.

The influence of streaming services and the rise of CTV advertising are key trends in advertising, presenting advertisers with numerous opportunities. As we move forward, advertisers must stay current on the latest advancements and trends in CTV advertising. This understanding will enable them to realize the full potential of this dynamic and changing environment.

CTV advertising is not a trend to be dismissed; it signals a major shift in how people consume media and interact with advertisements. As more people switch to CTV and streaming services, advertisers must adjust to be relevant and effective in reaching their target consumers.

Strategies for Success in CTV Advertising

To make the most of CTV advertising, advertisers should consider several strategies:

Audience Targeting: CTV platforms provide powerful tools for audience targeting. Advertisers can reach specific demographics, interests, and behaviors, ensuring their messages resonate with the right viewers.

Interactive Ads: CTV allows for interactive and engaging ad formats. Advertisers can create immersive experiences that encourage viewers to take action, such as clicking to learn more or making a purchase.

Content Integration: Advertisers can collaborate with content creators to seamlessly integrate their ads into the viewing experience. This approach makes ads feel less intrusive and more like a natural part of the content.

Data Analytics: CTV platforms offer robust data analytics that allows advertisers to measure the effectiveness of their campaigns. By analyzing viewer behavior and engagement, advertisers can refine their strategies for better results.

Dynamic Ad Insertion: Advertisers can use dynamic ad insertion to deliver personalized ads to different viewers within the same program. This technology ensures that each viewer sees the most relevant content.

Cross-Platform Marketing: CTV advertising may be combined with other forms of digital marketing. Advertisers can design regular cross-platform campaigns to reach their target demographic across numerous platforms.

Advertisers have a great chance to connect with their target audiences in a more targeted and engaging manner as CTV gains traction. Advertisers may successfully navigate the evolving advertising landscape by embracing the latest trends and using the possibilities of CTV platforms.

Finally, the advertising industry is undergoing a substantial change due to changes in the global economy, the rise of CTV advertising, and changing consumer preferences. CTV advertising is taking center stage as a dynamic and successful medium for reaching target audiences as internet businesses and conventional broadcasters adjust to new market realities.

The impact of streaming services, the role of international platforms, and the growth of FAST services all contribute to the evolving landscape of advertising. To win in this developing market, advertisers need to take on CTV advertising, execute effective tactics, and keep updated on industry trends.

As CTV advertising becomes a bigger player in the advertising environment, it provides advertisers with new ways to connect with audiences and generate engagement. Advertisers may remain ahead of the curve in the ever-changing world of advertising by knowing and harnessing the trends and technology related to CTV.

[zenonwholesaledigitalmarketing]

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[mktgendeavor]

CTV Advertising: Targeting, Engagement, and Measurable Results

Television is no longer just about branding. Superior targeting with CFO-friendly attribution is now a reality. #CTV #performancemarketing #digitalmedia

The Purr in Performance Marketing In the jungle of digital marketing, Connected TV (CTV) has emerged as a powerful and effective channel for advertisers. I remember the first pitch I heard (many years ago) from my local cable system, ironically. Digital TV, as it was being called, would give advertisers the ability to target their television commercials to customers by household zip codes,…

[jefffagel]

B2B marketing has a reputation for being dull....boring... and the typical technology explainer video is a key reason why. In response, we decided to take a different approach to the boring B2B explainer video working with award-winning journalist Cleo Constantine Abram host of Huge if True to launch a 5-part video series entitled 📺 TV#Advertising Explained.

[adtechspecialss]

2024 CTV Advertising Trends

Burning your CTV advertising budget? 📺 Discover 2024's top CTV trends for a roadmap to success. 🚀

Don't let uncertainty stall you—unlock CTV's potential now!

[adguy]

US #DigitalVideo #AdSpend to Continue Strong Growth, Powered by #CTV and #SocialVideo.

[allthecanadianpolitics]

The scandal over the removal of land from the protected Greenbelt for a connected few could be just "the tip of the iceberg" as opposition parties called for a new investigation of a different set of land changes that may prove to be another type of headache for Ontario's beleaguered government.

Land south of Hamilton was moved into the city's urban boundary — a boon for developers — on the same day as the Greenbelt land swap, and just months after the integrity commissioner found a landowner bought tickets to the stag and doe party for the daughter of Premier Doug Ford(opens in a new tab), documents show.

"We're going to be writing to the auditor general to investigate this. We're going to be asking tough questions in the legislature. This is not over," NDP MPP Sandy Shaw said in an interview.

That landowner, developer Sergio Manchia, told CTV News Toronto he had no insider knowledge.

"It was widely known that the minister might take the action that he did later that fall to impose expansion. We had no inside information. When properties came onto the market that year, we thought it would be a good investment, considering what was publicly known. We had expressed interest in them as far back as 2020," Manchia said in an emailed statement. [...]

Continue Reading.

Tagging: @politicsofcanada

[tamapalace]

Toronto Tamagotchi Club Featured on CTV News & Global News Talk Radio

The Tamagotchi movement continues to grow! The folks over at the Toronto Tamagotchi club, which a club within Toronto Canada that hosts local meetups for Tamagotchi fans to make meaningful connections and to make friends within the community. Love this!

CTV News is a national broadcast in Canada, so this is a big deal! The article is written by Hannah Alberga who provides details about the Toronto Tamagotchi club, and interviews Twoey Gray, who is the founder of the Toronto Tamagotchi Club.

The article details how the Toronto Tamagotchi Club was founded by Twoey Gray which all started with a post during the pandemic about their Tamagotchi being lonely. Twoey thought there must be others in Toronto that play with Tamagotchi, and they were right!

Twoey advertised a first meetup which was at Allan Gardens Conservatory in Toronto where a dozen people attended, and new friendships were made. The second meet up was in Kensington Market, and Twoey already has another event for the summer on deck.

“Being able to nerd out with people who share your experiences … is something a lot of people have been craving for a long time,” she said.”

Be sure to read the CTV News article here.

Next up is the feature on Global News Talk Radio, which is a national talk radio station. Twoey Gray was also featured on the talk radio show where they elaborate on their love for Tamagotchi, and the creation of the Toronto Tamagotchi Club.

Twoey also spends some time explaining Tamagotchi to the talk show host, and how there is a community of Tamagotchi lovers, and the Toronto Tamagotchi Club’s goal is to bring people together. Definitely worth a listen and the audio is featured on their Instagram post here.

These features made the national news! Keep up the awesome work, Toronto Tamagotchi Club!

[atlanticcanada]

Cost of living: some Canadians struggle to keep their pets

The rising cost of living is making pet ownership a tougher reality for many Canadians.

Linda Felix, the founder and President of Spay Day Society HRM, said her organization has taken in a lot of abandoned cats so far this year.

“More than usual,” Felix said in an email.

“And we’ve had a number surrendered when people lost their housing,” she said, adding they either became homeless, had to move away and could not take the cat or could not find a new apartment that welcomed pets.

The Nova Scotia SPCA is also experiencing a higher demand for services.

More pet-owners are turning to the organization’s pet pantry—a food bank for pets that offers food, litter, toys and more.

“Inflation is going up on people food but also animal food,” said Sarah Lyon, Director of marketing and communication with the NS SPCA.

Lyon said calls are also coming in each day from people asking about the SPCA’s Paws & Support program.

A free program that allows animal-owners to temporarily place their animals with foster families through the SPCA while they leave domestic violence relationships, are treated in hospital or need help because of short-term housing situations.

“The bulk of the calls that we are receiving for our paws and support is people finding themselves without a home to go to,” Lyon said.

She noted the SPCA does not turn people away who are fleeing domestic violence or need help while in hospital, but the biggest need right now is for people finding themselves unhoused or unable to secure housing that will allow pets.

The organization is having to turn people away because it can’t meet the demand.

“To not be able to help, family, people and their pets is really hard is really hard,” Lyon said. “It’s hard on the staff. It’s hard on the mental health of the staff.”

The SPCA has also experienced a dip in donations and volunteer time.

“We know Nova Scotians are generous and living with the inflation and the cost of living and their time is really important as well. And we hope we’re one of their charities of choice when they can,” Lyon said. 

from CTV News - Atlantic https://ift.tt/xvZl6c9

[programmatic-marketing-hub]

Boosting Customer Engagement by 125% Using A Unique Marketing Mix

The success story of the most popular fast food chain in the world.

The traditional approach to television advertising is no longer sufficient in today's quickly changing media landscape. The rise of online streaming on smart TVs and changing consumer preferences necessitates a more dynamic and focused strategy. We'll delve deep into the synergistic relationship between Linear TV Advertising and CTV Advertising (Connected TV Advertising) and how it can transform your marketing efforts in this detailed investigation. We'll also look at a compelling case study from a well-known fast-food corporation, McDonald's, to demonstrate the real-world impact of this strategy.

The Need for a Coordinated Approach

Advertisers have a conundrum as technology continues to transform the way people consume content.

How can they effectively reach both traditional TV viewers and those immersed in streaming services without breaking the bank? This is where CTV Advertising comes into play, bridging the gap between the two worlds.

Linear TV Advertising has long been the cornerstone of traditional advertising strategies. It offers the advantage of reaching a wide and diverse audience. However, it lacks the precision and targeting capabilities that modern advertisers crave. On the other hand, CTV Advertising leverages the power of the internet to deliver content to viewers, allowing for precise audience targeting and engagement.

The Growth of CTV Advertising

The growth of CTV Advertising has been nothing short of remarkable. According to eMarketer, CTV ad spending in the United States is projected to reach $14.12 billion in 2023, reflecting a 34.8% increase from the previous year. This exponential growth can be attributed to several factors:

1. The Rise of OTT Platforms: Over-the-top (OTT) platforms like Netflix, Amazon Prime Video, and Hulu have become household names. These platforms offer viewers a wide array of content, from original series to movies, all accessible through smart TVs and streaming devices. As more viewers cut the cord and embrace OTT, the opportunities for advertising on CTV platforms have become more evident in the marketing world.

2. Targeted Advertising: CTV Advertising allows advertisers to target specific demographics and individual households. Traditional Linear TV advertisements cannot imagine attaining this level of precision. Through CTV, advertisers ensure their messages reach the right audience at the right time with the help of real-time data.

3. Interactive and Engaging Content: CTV platforms offer interactive and engaging ad formats, such as clickable ads and interactive overlays. As a result, this format encourages more user engagement.

McDonald's: A Case Study in Success

COVID-19 restrictions greatly affected physical customer engagement. The food industry, in particular, saw a significant decline in this sector. TV advertising dropped by 14.1% in 2020 (Group M), prompting major brands to revise and change their targeting strategies.

McDonald's has always maintained a strong relationship with its loyal and vast customer base through well-thought-out menu items and innovative ad campaigns. However, the pandemic brought about a new normal—one where digital platforms took center stage for various operations including ordering and delivering. Customers turned to online apps for convenience and it soon became clear that even the most creative video ads would not help this cause.

The Dynamic Duo: CTV and Linear TV Advertising

McDonald's joined forces with programmatic advertising experts to harness the potential of Connected TV (CTV). CTV delivers content through the internet, offering a vast reach to an audience interested in the brand's loyalty program. What set this strategy apart was its human-centric approach, something traditional linear methods alone couldn't achieve.

To ensure the success of the campaign, McDonald's leveraged the power of data and analytics. They assembled a dedicated panel of individuals who willingly shared their digital footprint, enabling precise audience targeting. Reach and Frequency (R&F) data were derived from this mobile panel, consisting of individuals aged 18 to 69, with subsequent data weighting applied to align it with national statistics, ensuring national representativeness. This facilitated the calculation of data based on this age group within the mobile panel, enabling precise person-based cross-platform campaign audience verification.

Data-Driven Insights

The findings were intriguing. It turned out that older demographics still preferred traditional linear TV, while the younger generation was flocking to Connected TV. About 31% of those who exclusively used Connected TV were younger than 30, while for Linear TV, the majority of the users, although declining, were in the age bracket of above 40. Armed with these insights, McDonald's made real-time adjustments to its campaign strategy. They realized that Connected TV was an excellent complement to their marketing efforts, especially for reaching the younger audience.

Personalized Marketing

One of the most significant advantages of this approach was the ability to understand reach and frequency at a personal level. McDonald's tailored its message to specific households, ensuring it reached the right people, whether they were at home or on vacation. The results were staggering: a 125% increase in in-app registrations and a notable 20% of incremental viewers coming from CTV users.

McDonald's: A Trailblazer

With this groundbreaking campaign, McDonald's emerged as a trailblazer in the advertising world, demonstrating the potential of CTV Advertising alongside Linear TV Advertising. This case study illustrates how a venerable brand can adapt and thrive in a changing media landscape.

Leveraging CTV Advertising for Your Brand

So, how can CTV Advertising benefit your business? The McDonald's case study underscores the importance of this approach in reaching your branding and marketing goals. CTV Advertising can complement your Linear TV campaigns, amplifying your message and engaging a broader audience, especially the tech-savvy younger generation.

However, success in CTV Advertising requires thorough market research and a willingness to learn from trial and error. Understanding what works for your brand and what doesn't is the key to success in this dynamic advertising landscape. You can always turn to experts and agencies for any additional aid or even free consultations.

In conclusion, the integration of CTV Advertising alongside Linear TV Advertising can empower brands to thrive in an ever-changing media environment. As the world of advertising continues to evolve, embracing these innovative strategies can help you stay ahead of the competition and connect with your target audience effectively.

The rapid growth of CTV Advertising, the precision it offers in targeting, and its ability to adapt to changing consumer habits make it a crucial tool in modern advertising. As you navigate the future of advertising, consider the dynamic duo of CTV and Linear TV Advertising as a powerful combination to elevate your brand's reach and impact in the digital era.

Visit Our Website 9MediaOnline for more details about CTV Advertising or Click Here to Contact Us

[newengen]

Holiday 2023 Outlook for Consumers and Marketers

Inflation has been on the decline for over a year, and in June it fell to 3% - the lowest rate recorded since March 2021. Coupled with this is a steady rise in consumer confidence, which in June hit a high not seen since early 2022. And even though these trends are a step in the right direction, economic uncertainty is still expected to play a large role in the purchasing decisions being made this holiday season. Price-conscious consumers will look to cut costs by shopping the sale section, using coupons, downsizing holiday celebrations, and simply buying fewer items. With so many brands competing for share of wallet, it won’t be enough to differentiate on price alone. Instead, brands should make a concerted effort to secure share of mind right now so that they are top of mind during the holidays and beyond.

At a high level, the best way to accomplish this is twofold. First, it’s critical to embrace an audience-first, channel-agnostic mindset so that you are reaching the right audience at the right time. Once you’ve found your audience, it’s important to meet them with strong messaging that is centered on brand value. In this article, we make the case for programmatic channels as effective marketing avenues for expanding brand reach and, ultimately, nurturing long-term brand favorability (i.e., when the holidays roll around).

Changing the Narrative on Programmatic Advertising

Let’s start with some housekeeping - when we talk about programmatic, we’re referring to a method for buying ads on specific channels, including Display, Video, Audio, and Digital Out of Home. Within each channel, there are myriad ways to target audiences based on interests, behaviors, device, location, and demographics.

“When you bring up programmatic to a performance marketer, you might see their eyes glaze over - they’re imagining annoying banner ads placed on low-quality inventory that don’t drive results,” says Erin Morningstar, Director of Strategy at New Engen. This attitude is pervasive and, according to Erin, informs the two primary reasons that brands are wary of investing in programmatic advertising: concerns about brand safety and equity, and limitations of measurement. These reservations are understandable, especially if you believe that programmatic is strictly used for generating brand awareness. But Erin explains that "programmatic is more than banner ads or dynamic product retargeting - it’s the turnkey option for accessing the wealth of ad inventory outside of walled gardens and paid search."

Teka Phan, Associate Director at New Engen, adds:

It’s important to understand that programmatic buying is performance buying. It powers actionable insights into how this media drives actions and conversions across the entire marketing funnel.

The reality of digital marketing in 2023 is that brands can’t successfully grow on the Meta-Google duopoly alone (the aforementioned walled gardens). Instead, it’s essential to meet your customers, both existing and prospective, where they are. This begs the question - where are they?

Media Consumption is Changing (Rapidly)

The channel landscape is more diverse than ever, and consumers are increasingly discovering brands through podcasts, in-app ads, and music streaming services. eMarketer predicts that, by 2024, 20% of all time spent consuming digital media will come from audio. What’s more, CTV already constitutes more than 25% of the time consumers spend with digital media, yet accounts for less than 10% of digital ad spending in the US. To put this in context, Meta receives roughly 20% of ad investment despite representing just 7.6% of all digital media consumption.

This is precisely why we, as an agency, believe that brands can win on channels like digital audio, CTV, and yes, even display. It’s true that direct-buying channels are often part of a mature media mix for many brands. But the benefit of embracing a programmatic-first approach is that it allows marketers to keep an eye on performance at scale while maintaining a direct buy approach for branding-first initiatives.

The Benefits of Investing in Programmatic

Thought leaders at New Engen have identified four primary benefits to investing in programmatic:

Control: Despite some preconceived notions, programmatic ad buying affords marketers tighter control over targeting, placements, and optimization. This level of control enables measurement testing in the form of geo holdouts, known audience split tests, and platform lift tools. Such exercises are critical to proving the value of channels outside of last-click.

Flexibility: Budgets can be seamlessly moved around across channels and publishers on a daily or even hourly basis. In contrast, brands buying directly from multiple publishers are beholden to more rigidity driven by campaign minimums and contract terms.

Value at Scale: Not only are CPMs generally cheaper when buying programmatically, but DSPs often provide access to a variety of inventory types, formats, and audiences - in turn, this variation powers the development of diverse, mature programs. The inventory is virtually endless and continuing to grow as more platforms and publishers open their inventory to exchanges.

Actionable Insights: By investing in programmatic activations, brands can quickly gather learnings about what kind of inventory and formats are driving performance. While this may not be a unique function of programmatic channels, it’s differentiated by actionability - “Many people see programmatic as an upper funnel, impression-buy only. The value is that we can measure action (conversions, traffic, etc.) and then act on it in real-time,” Teka explains.

How New Engen Clients Have Found Success With Programmatic

Programmatic buying has driven strong results for New Engen clients, with brands finding synergy between their programmatic programs and other marketing channels, including Paid Search and Social. Below are two New Engen case studies that exemplify the benefits of incorporating programmatic into your marketing mix.

Unlocking Incremental Site Traffic Through CTV

In Q4 of 2022, our client, an outdoor apparel brand, tasked us with driving incremental site traffic through new channels. We first identified CTV as their target audience's top digital destination, then we built three rich consumer segments: in-market for outdoor apparel gear, recent competitor site and store visitors, and recent outdoor equipment purchasers. Ads were served across a variety of CTV platforms like Roku, Hulu, Pluto TV, and the Discovery Channel, and optimized based on insights from real-time incrementality studies.

Under this approach, our exposed audience was 2.5X more likely to visit the brand’s site than our non-exposed audience. What’s more, we achieved a 1.9X lift in checkouts. In other words, the brand was able to reach and capitalize on a more qualified audience through its CTV initiative. To top it all off, we identified a previously under-served audience as a standout performer - a learning that is pivotal to refining the program downstream.

Proving the Revenue Impact of West Marine’s Digital Video Awareness Media

In order to validate the direct revenue impact of digital video awareness media, we designed an audience holdout test for our client, West Marine. We activated precision media buys across CTV and YouTube in Florida, a key growth market for the brand. The audience segments included prospecting, retargeting, and lapsed customers, and were compared against national performance.

By the end of the two-week period, the target audience delivered a 1.7X lift in online lapsed user transactions and a 4.6X lift in in-store transactions. Omnichannel ROAS also improved, and West Marine measured a 1.4X increase in year-over-year omnichannel revenue from new-to-file customers.

Programmatic Advertising Best Practices for Holiday 2023

Whether you're bought into programmatic after reading this or just curious to learn more, we want to leave you with our recommendation for what to do next. Here's what New Engen leaders say are the most important steps to successfully incorporate programmatic into your Holiday 2023 strategy:

First and foremost, set clear objectives

→ Identifying what you want to accomplish and learn from your programmatic initiative is the most important step, as this will inform how to design your program. Before you can drive awareness with a new segment or increase AOV within an existing one, you’ll need to understand your audience - then, you can tailor your channels, targeting, and creative parameters to their specific needs. Once you’re aligned on the plan, stick to it.

Set expectations with your team

→ Know that every channel should have its own goals and benchmarks. Don’t track your programmatic performance against your Paid Search campaigns, because these are inherently different channels and so are their outcomes. Performance will even vary across, Podcast, CTV, and Display given their different mediums.

For example, a consumer who searches for “shoes” is more likely to make an immediate purchase because they are actively searching for the product. Programmatic channels, on the other hand, expose audiences to products before they are ready to purchase. So if that same consumer sees a CTV ad for a pair of shoes before they start their search, there’s a likelihood that they will have been influenced before their final purchase decision.

Launch early

→ We anticipate that the holiday season will stretch across Q4, and consumers will start their holiday planning and shopping early - you want to be there when they’re in the consideration stage. As a rule of thumb, you should be in market at least 4 weeks prior to your peak shopping period.

Anticipate different scenarios

→ As an agency practice, we create decision playbooks with our clients going into critical peak periods that allow our teams to move quickly when optimizing campaigns.

If you’re interested in chatting more about your programmatic strategy for the holidays or beyond, reach out to us at programmaticleadership@newengen.com. For more holiday insights and digital marketing news, subscribe to our newsletter and follow us on LinkedIn.

[laresearchette]

Friday, November 18, 2022 Canadian TV Listings (Times Eastern)

WHERE CAN I FIND THOSE PREMIERES?: INTERRUPTING CHICKEN (Apple TV+) SPIRITED (Apple TV +) ZIWE (Crave TV) DISENCHANTED (Disney + Star) BLUE’S BIG CITY ADVENTURE (Paramount +) EMERIL COOKS (The Roku Channel) MARTHA HOLIDAYS (The Roku Channel) INVENTING THE CHRISTMAS PRINCE (W Network) 8:00pm

NEW TO AMAZON PRIME CANADA/CBC GEM/CRAVE TV/DISNEY + STAR/NETFLIX CANADA:

AMAZON PRIME CANADA THE PEOPLE WE HATE AT THE WEDDING SUGAR WHERE THE CRAWDADS SING

CBC GEM THE CUBAN DOCUMENTARY NOW (Season 4) (!!!!) EXPRESS GRAND DESIGNS AUSTRALIA (Season 10)

CRAVE TV CANADA’S DRAG RACE: CANADA VS. THE WORLD (Season 1, Episode 1) A COUNTRY CHRISTMAS HARMONY GIRL (2020) GREMLINS HARRY AND THE HENDERSONS HOME HOT SEAT JEM AND THE HOLOGRAMS L WORD: GENERATION Q (Season 3) LEGALLY BLONDE LEGALLY BLONDE 2 THE POPE’S APOLOGY: REPORTER’S NOTEBOOK BY CREESON AGECOUTAY AND JILL MACYSHON THE SCORE TO THE ARCTIC TURBO VEGHEADZ: HOLIDAY SPECIAL ZIWE (Season 3)

DISNEY + STAR BEST IN SNOW BREAKAWAY DISENCHANTED ESPN FILMS PRESENTS: 144 JUNE 17TH, 1994 MARION JONES: PRESS PAUSE MICKEY AND THE ROADSTER RACERS: DIGGITY-DOG (Season 1 premiere) MICKEY MOUSEKERSIZE (Season 1 premiere) MICKEY: THE STORY OF A MOUSE   ONCE BROTHERS STRAIGHT OUTTA L.A. THE TWO ESCOBARS UNGUARDED WINNING TIME: REGGIE MILLER VS. THE NEW YORK KNICKS THE WONDERFUL AUTUMN OF MICKEY MOUSE YOU DON’T KNOW BO

NETFLIX CANADA THE CUPHEAD SHOW! (Part 3) ELITE (Season 6) INSIDE JOB (Part 2) REIGN SUPREME SLUMBERLAND SOMEBODY THE VIOLENCE ACTION

NBA BASKETBALL (SN NOW) 7:00pm: Heat vs. Wizards (SN/SN1) 7:30pm: Bucks vs. 76ers (TSN4/TSN5) 8:30pm: Nuggets vs. Mavericks (SN1) 10:00pm: Knicks vs. Warriors

NHL HOCKEY (SNPacific) 10:00pm: Kings vs. Canucks (TSN4) 7:00pm: Penguins vs. Leafs

REINDEER GAMES HOMECOMING (CTV Life) 7:00pm:  Sparks fly between a Vermont biology teacher and her high school crush as they compete in a holiday fundraising tradition.

MARKETPLACE (CBC) 8:00pm: The cost of living is higher than it’s been in nearly 40 years and we’re all feeling the pinch. We reveal the ways we're paying more & getting less. An inflation survival guide you can't afford to miss. Reporter: Travis Dhanraj

RODEO NATION (APTN) 8:00pm: A few wrecks make Zachery King question the future of his season.

LOONS: A CRY FROM THE MIST (Cottage Life) 8:00pm: Biologists try to figure out why North American loons are in danger.

CHRISTMAS IN LOVE (Super Channel Heart & Home) 8:00pm: Ellie must decide if she should trust the big city CEO she is falling for, but more importantly, whether to take a leap of faith in making her own dreams come true.

TRAVEL MAN: 48 HOURS IN… (CBC) 8:30pm:  Richard Ayoade is joined by comedian Ellie Taylor for a 2-day meander around Madrid, following an itinerary rich in art, ham, history and histrionics.

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THE PASSIONATE EYE (CBC) 9:00pm: Wall Street Blues; A band of online day traders managed to completely disrupt the stock market, the global financial industry and maybe, the future of who gets to make big money and how.

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CRIME BEAT (Global) 10:00pm: Glen Davis was a multi-millionaire philanthropist, well-known for his generosity; he and his wife donated millions to charities, including the World Wildlife Fund (WWF).

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CTV News

Why it's 'very hard' to find work in Canada

Published Sept. 17, 2024 2:53 p.m. ADT

For every vacant job in Canada, there are 2.4 unemployed people.

That was the picture recorded from April to June in Canada, according to Statistics Canada’s second-quarter report on job vacancies.

Vacancies have steadily fallen since the glut of nearly one million open posts in 2022. At the time, one in three businesses had trouble hiring staff due to a labour shortage. Two in five had issues finding skilled staff, and one in four would have to fight to keep them.

The agency says available wages, which may have been lower than what prospective employees were willing to accept at the time, could have limited hiring. Some businesses also said they were weathering a spike in retirements among boomer-aged workers.

Since then, vacancies have dropped. Unemployment has gained steadily to 6.6 per cent from the 4.8 recorded in the summer of 2022. Last quarter, there were just 580,000 available jobs in Canada -- a far cry from one million.

The drop in vacancies can be attributed in large part to few openings for jobs requiring high school education or less, according to StatCan. There were 30 per cent fewer vacancies than last year in those fields, accounting for 70 per cent of the overall decline.

The trades, transport and equipment operators and related occupations saw the largest losses in vacancies over the last year. By the end of the second quarter, open jobs in those fields were 30 per cent fewer than the year before.

The deepest losses were among transport trucking jobs, construction helpers and labourers, material handlers, and residential commercial installers and servicers.

How did we get here? Low wages and 'lousy' jobs

“It’s very hard to find a job in Canada today,” said Jim Stanford, economist and director for the Centre for Future Work, a non-partisan policy think tank.

He called Canada’s job market “unacceptably weak,” arguing the government and the central bank overreacted to pandemic “shock.”

During the early pandemic years, Stanford recalled, the Canadian government largely halted immigration and the regular operations of several industries.

Vacancies skyrocketed once the government ended lockdowns and lifted restrictions, he said. However, Canada’s workforce changed.

“Canadians did not give up on work,” Stanford told CTVNews.ca. “When those jobs disappeared, they figured out what to do. … They went and got more training.”

And when the jobs reappeared, many expected better wages, he says.

Source: Statistics Canada

“Employers in those industries cried, saying people ‘don’t want to work,’” and demanded the government take measures to remedy the worker shortage, he continued. In response, the Liberal government eased rules on temporary foreign workers, among other measures.

The Temporary Foreign Workers Program allows businesses to hire foreign staff in the absence of Canadian labour.

Since then, the program has drawn the ire of international spectators. Notably, the United Nations called it a “breeding ground for contemporary slavery.”

To remedy the influx of foreign workers, the Liberals have since announced cuts to the program. Stanford said the Bank of Canada should continue to lower interest rates to reduce costs on Canadians and ease the strains of post-pandemic economic recovery.

And if the government is capable of reducing unemployment and increasing job vacancies, “employers will cry again,” he said.

“Next time we hear that cry, we should ignore it.”

With files from The Canadian Press