#rememberwhomadethem

[thefashionagent]

@twygmag ・・・ LISTEN IN! We’re hosting a webinar on Zoom 🌿♻️🌿 “Growing and greening South Africa’s fashion industry” ♻️🌿♻️ In conversation with industry experts, editor of Twyg @jackiemay_sa will find out how to build a clothing and textile industry that ensures both job creation and the sustainability of planet and people. ♻️🌿♻️ Join us: • Makale Ngwenya @sactwu Researcher at the Southern African Clothing and Textile Workers’ Union • Annette Pringle-Kölsch @annettepringlekoelsch : Managing member and founder of The Fashion Agent @thefashionagent • Dimakatso Moji: Department of Trade, Industry and Competition • Mikael Hanan: Founder and CEO of FIELDS @thefieldsstore @mikaelhanan • Anissa Mpungwe: Founder and designer of Loin Cloth and Ashes @loinclothandashes ♻️🌿♻️ When: Wednesday 21 April Time: 4pm – 5pm (SAT) Where: Zoom (link in bio) ♻️🌿♻️ https://us02web.zoom.us/j/88363487636?pwd=OWplOERpMEhqc1A2VHJ2MUJXNUx4UT09 Meeting ID: 883 6348 7636 Passcode: 263539 🌿♻️🌿 #JustTransition#fashion #sustainablefashion #sustainability #sustainableliving #fastfashion #slowfashion #secondhand #vintage #secondhandfashion #secondhandclothes #recycle #upcycle #upcycledclothing #regenerativefashion #whomademyclothes #fashionbrand #SouthAfrica #rememberwhomadethem #ethicalfashion #workersrights #fashionbrand #thefashionagent #madeinafrica https://www.instagram.com/p/CN5oNTKDy-Q/?igshid=yvsub59pjq2a

[grad502-sachawoudenberg]

Week 3.1 Activity

#Rememberwhomadethem

Colours: fluorescent pink green yellow

Iconography: there is a circle that they have made into an animation. It represents the recycling logo, but also that your clothes come from somewhere and it is a reminder to remember where they came from.

Copy: The text is harsh and bold - posters

Typography: san serif type all caps on certain posters.

Layout: It Is very basic and minimal photography with text.

Photography: clothing, close up

Campaign: Social media, podcast, articles, website, resources, hashtag, donate

Illustration: faces and people discrimination of the workers, the use of an arrow.

Action: sign petitions, donate, read books, read articles.

The design system is not used for merchandise, or scaled up and down in multiple ways. I think there are better examples such as women interrupted, Battersea, cocorico. There are clear colours that are used, reoccurring icons, Type.

[wellhowdidigethere]

Week 9: Social media influencers and the slow fashion movement

With people trying to live more environmentally sustainable lives, the demand for sustainable and “slow” fashion has grown. Citing a now-deleted 2015 piece by the IISD, Lai et al. (2017) describe sustainable fashion as “goods and services that respond to basic needs and bring a better quality of life, while minimizing the use of natural resources, toxic materials and emissions of waste and pollutants” (p. 83). The concept of slow fashion expands on this, noting that in addition to environmental factors, ethical working conditions should also be factored in (Chi et al., 2021). In contrast, fast fashion places emphasis on consumption, being easy to sell and even easier to mass produce (Lai et al., 2017). It could be argued that at least some part of the 9 million tons of clothing and related textile waste that ends up in US landfills (United States Environmental Protection Agency, 2018) is a result of fast fashion production and consumption.

Fashion influencers use social media to promote and advocate for the adoption of the slow fashion movement. There's a number of different accounts providing information on the slave labour practices prevalent in the fast fashion industry and campaigning for better treatment of workers (Remember Who Made Them, n.d.), encouraging the upcycling of used clothes and thrifting (nevereverpayretail, n.d.), encouraging users to share their own upcycled outfits using the #oootd hashtag (Venetia La Manna, n.d.) and providing a used clothing exchange service (Big Sister Swap, n.d.), . Accounts like these combine the typical content of fashion influencers with informative content that sheds light on important issues relevant to fashion.

SOURCES:

Big Sister Swap [@bigsisterswap]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved May 29, 2021, from https://www.instagram.com/bigsisterswap/

Chi, T., Gerard, J., Yu, Y., & Wang, Y. (2021). A study of U.S. consumers’ intention to purchase slow fashion apparel: understanding the key determinants. International Journal of Fashion Design, Technology and Education, 14(1), 101-112. DOI: 10.1080/17543266.2021.1872714

Lai, Z., Henninger, C. E. & Alevizou, P. J. (2017). An exploration of consumers’ perceptions towards sustainable fashion – a qualitative study in the UK. In C. E. Henninger, P. Alevizou, H. Goworek, & D. Ryding (Eds.), Sustainability in fashion (pp 81-101). Palgrave.

nevereverpayretail [@nevereverpayretail]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved May 29, 2021, from https://www.instagram.com/nevereverpayretail/

Remember Who Made Them [@rememberwhomadethem]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved May 29, 2021, from https://www.instagram.com/rememberwhomadethem/

United States Environmental Protection Agency. (2018). Nondurable goods: Product specific data. https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/nondurable-goods-product-specific-data#ClothingandFootwear

Venetia La Manna [@venetialamanna]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved May 29, 2021, from https://www.instagram.com/venetialamanna/

[thefashionagent]

@twygmag ・・・ LISTEN IN! We’re hosting a webinar on Zoom 🌿♻️🌿 “Growing and greening South Africa’s fashion industry” ♻️🌿♻️ In conversation with industry experts, editor of Twyg @jackiemay_sa will find out how to build a clothing and textile industry that ensures both job creation and the sustainability of planet and people. ♻️🌿♻️ Join us: • Makale Ngwenya @sactwu Researcher at the Southern African Clothing and Textile Workers’ Union • Annette Pringle-Kölsch @annettepringlekoelsch : Managing member and founder of The Fashion Agent @thefashionagent • Dimakatso Moji: Department of Trade, Industry and Competition • Mikael Hanan: Founder and CEO of FIELDS @thefieldsstore @mikaelhanan • Anissa Mpungwe: Founder and designer of Loin Cloth and Ashes @loinclothandashes ♻️🌿♻️ When: Wednesday 21 April Time: 4pm – 5pm (SAT) Where: Zoom (link in bio) ♻️🌿♻️ https://us02web.zoom.us/j/88363487636?pwd=OWplOERpMEhqc1A2VHJ2MUJXNUx4UT09 Meeting ID: 883 6348 7636 Passcode: 263539 🌿♻️🌿 #JustTransition#fashion #sustainablefashion #sustainability #sustainableliving #fastfashion #slowfashion #secondhand #vintage #secondhandfashion #secondhandclothes #recycle #upcycle #upcycledclothing #regenerativefashion #whomademyclothes #fashionbrand #SouthAfrica #rememberwhomadethem #ethicalfashion #workersrights #fashionbrand #thefashionagent #africanfashion https://www.instagram.com/p/CN5oHdID53m/?igshid=szwydazuk1nk

[thefashionagent]

@twygmag ・・・ LISTEN IN! We’re hosting a webinar on Zoom 🌿♻️🌿 “Growing and greening South Africa’s fashion industry” ♻️🌿♻️ In conversation with industry experts, editor of Twyg @jackiemay_sa will find out how to build a clothing and textile industry that ensures both job creation and the sustainability of planet and people. ♻️🌿♻️ Join us: • Makale Ngwenya @sactwu Researcher at the Southern African Clothing and Textile Workers’ Union • Annette Pringle-Kölsch @annettepringlekoelsch : Managing member and founder of The Fashion Agent @thefashionagent • Dimakatso Moji: Department of Trade, Industry and Competition • Mikael Hanan: Founder and CEO of FIELDS @thefieldsstore @mikaelhanan • Anissa Mpungwe: Founder and designer of Loin Cloth and Ashes @loinclothandashes ♻️🌿♻️ When: Wednesday 21 April Time: 4pm – 5pm (SAT) Where: Zoom (link in bio) ♻️🌿♻️ https://us02web.zoom.us/j/88363487636?pwd=OWplOERpMEhqc1A2VHJ2MUJXNUx4UT09 Meeting ID: 883 6348 7636 Passcode: 263539 🌿♻️🌿 #JustTransition#fashion #sustainablefashion #sustainability #sustainableliving #fastfashion #slowfashion #secondhand #vintage #secondhandfashion #secondhandclothes #recycle #upcycle #upcycledclothing #regenerativefashion #whomademyclothes #fashionbrand #SouthAfrica #rememberwhomadethem #ethicalfashion #workersrights #fashionbrand #thefashionagent #africanfashion https://www.instagram.com/p/CN5n-S2jdRS/?igshid=p2arnfzf1wp1