#rokaelbeauty

[pro-royalty]

Beyoncé

photographed by Blair Caldwell

[thefifthpower]

@rokaelbeauty: A Time was had 🥹🙏🏽

[teamwilsonfamily]

iamdavontae “Y’all loved it in black so it was only right we bought it back with some color. @ciara 🐆🤎”

hair assist: @brysonkarter mua: @rokaelbeauty

[cozyaliensuperstar7]

Beyoncé 👑 🐝 🤠

blackmagcovers:

@Beyonce by @photodre for @essence. Story by @brooklynrwhite. Stylist: @shionat Hair: @nealfarinah + @nakiarachon Set Design: @betteradams ESSENCE, SVP, Creative: @coreytstokes ESSENCE, Senior Content Director: @itsnandibby ESSENCE, Design Director: @anthonybones_

#beyonce #blackmagcovers #blackmagblackphotog

essence:

Mother May I?

Mother meets Mutha. From Madame to My Dame - Black hair tells our stories. Let’s start this story from the scalp that has scalped us time and time again.

The legacy lives on. ESSENCE: You’ve talked about your experiences growing up in your mother’s salon. Can you tell us a bit more about your time there?

Beyoncé: I have vivid memories of my mother working as a hairstylist right from our home. She built a small salon at the back of our house, and I can recall catching glimpses of her while I watched cartoons or played with my dolls and toys. These moments are etched into every corner of my childhood memories.

I saw her shampooing and trimming hair, transforming women, leaving them feeling really good. Looking back, it was more than just a hair appointment—it was therapy. I worked in her salon, sweeping the floors and helping out where I could. I used to eavesdrop and listen in on their conversations intently. It was a sacred space for these women. She was so good and so talented that eventually, her clientele outgrew her at-home salon. So that’s when she opened her first hair salon, Headliners. I remember the early sketches and my mom inviting me to be a part of the design process, even though I was just a youngin’. But that’s my mother. Our family has always had the spirit of collaboration. #ESSENCE

Full issue available on newsstand: 2\/27. Roll The Credits:

Photographer: @photodre

Writer: @brooklynrwhite Stylist: @shionat Hair: @nealfarinah + @nakiarachon Makeup: @rokaelbeauty Nails: @mihonails

Set Design: @betteradams

Tailor: @timothywhite + @costumer.shirlee

Location: @milk

Production: @themorrisongroup

Special Thanks: @cecred @parkwood @yvettenoelschure @blondprodn @lermitagebh @lovecateringinc

ESSENCE, SVP, Creative: @coreytstokes ESSENCE, Senior Content Director: @itsnandibby

ESSENCE, Visual Director: @_mq______

essence:

Me, Myself and Mine. To answer the question: The Main attraction is the Mane Attraction. Rocking her natural hair through and through we asked Beyoncé why her hair was so sacred. ESSENCE: What does the name Cécred mean to you? How did you come up with it? I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me. The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives. For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary. I think that connection of community, mother and child, father and child, and respect— and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else—it’s all sacred. So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred. From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred. Now what was said? Full issue on newsstands: 2/27. Roll The Credits: Photographer: Writer: Stylist: Hair: + Makeup: Nails: Set Design: Tailor: + Location: Production: Special Thanks: ESSENCE, SVP, Creative: ESSENCE, Senior Content Director: ESSENCE, Visual Director:

essence:

A Mother’s Love. You have nourished and nurtured us all to this moment. The poise you have given us and the grace you have demonstrated, is second to none. A Mother whose style has always been protective of our children. Thank you for blessing us on this Cècred journey. The destiny and lineage of your children. Job well done. “Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.” In Beyoncé’s formative years, Ms. Tina was a hairdresser who owned and operated her own salon. She says her career in cosmetology is but a continuation of what Black people have done for ages. “In the culture of Black folks, all the way from the beginning: If you could do some hair, you’ll never be broke,” she explains. “I told my kids that. My mama told me that. So it’s just our legacy, and this full-circle moment feels amazing.” P.S. Mama Tina chewed and ate this whole shoot up didn’t she?

essence:

The Roses that have arose from her Cècred hands. The seed that was planted from Madam C.J. Walker has now blossomed to the world of Beyoncé. The petals that she left us with and her tips and tricks of the trade on how she takes care of hair - is literally what we’ve all been waiting on. ESSENCE: What’s your nightly hair routine? Are there any tips or tricks you incorporate? Beyoncé: It’s all about moisture for me—adding oil to my scalp and covering my hair at night so the oils could penetrate. It brings back such great memories of my rituals as a child to maintain a healthy scalp. I wrap my hair up and sometimes sleep in some cute rollers with a net or bonnet, depending on how I am wearing my hair. I try to avoid friction, my hair reverting and using unnecessary heat. Black women’s sense of self is so often connected to their hair. How do we allow it to bring us joy and accentuate who we are, without it completely defining our personhood? We can wear our hair natural, straight, braids, weaves and wigs. There’s power in self-expression and in feeling free to show up as we choose, in whatever hair we choose. For me, joy comes from making myself a priority and making my hair a priority. It is really important for me to make time for the sacred rituals of self-care. One hair ritual I always used was fermented rice water. We put our own spin on it and figured out how to turn it into a powder. All you need to do is add water, so it’s much easier and instant— plus we added rose, so it smells beautiful. I do this when my hair needs it, after I color my hair, after a tour. It’s healing for my hair but also for me. I think one of the beautiful things that inspired this line was respecting these ancient traditions and mixing them with technology and science.

essence:

Sometimes you have to sit in the blessing. The strength of the Ivy is directly related to the foundation of the Roots. We sing the good Blues of the testament and testimony of the journey. (Catch it) Beyoncé on the cover of our March/April issue came to serve. Who is she serving? Well, read along. ESSENCE: Who are you looking to serve with your hair care line? Beyoncé: I saw in my mother’s hair salon that any textured hair could be healthy and could have growth when properly nurtured. I learned that textured hair could be colored. That women of all races can have fun with different styles and still keep their hair healthy. I picked up many techniques from working with the best hairstylists in the world. Hair is not one-size-fits-all. I see certain types of hair that have multiple textures on one head. Depending on the porosity, the density, the thickness of your hair, if it’s color-treated, if your hair is relaxed—your prescription has to be personalized. I hope we can honor the sacred rituals of our past while providing education and cutting-edge science to the hair care community.

[portalkimkardashianbrnews]

Rokael Beauty via Instagram - (rokaelbeauty)

[cyarsk52-20]

View this post on Instagram

A post shared by ESSENCE (@essence)

essence

Hair·it·age (Heritage)

Beyoncé Giselle Knowles-Carter. Excuse us, as we like to call our generational talents by their full say my names. A profile of her profile would show the resume of the greatest living entertainer. Needling her hands through tracks like God’s penmanship in everything she touches.

Her reverb has sent echoes and disrupted the status quo of industries. An Entrepreneur, A Mother, A Boss, A History Breaker. How Dare a Black Woman Be Limitless? How Dare a Black Woman Be Genreless. How dare you be able to touch the roots and be the soil to build your own.

To 4C your destiny and walk in your legacy over the last 25 years has been a Renaissance within itself. For US, we know that Where There is oil, There is a Proverb. For you have never shrunk or coiled as you are Agnéz Deréon’s wildest dreams. You are your birthright.

Our March/April cover star at the pinnacle of her career returned home to ESSENCE. Our hearts beam and radiate for the Black Girl from Houston, Texas, who went on to become the standard and the bar: Win again.

For where there is oil. There is Proverb. There is a CÉCREDness.

Available only to subscribers on 2/27. Click the subscribers link in the bio.

For this special moment where legacy meets legacy - we have returned to our roots and are also debuting our new logo. A full-circle moment. #ESSENCE

Roll The Credits:

Photographer: @photodre

Writer: @brooklynrwhite

Stylist: @shionat

Hair: @nealfarinah + @nakiarachon

Makeup: @rokaelbeauty

Nails: @mihonails

Set Design: @betteradams

Tailor: @timothywhite + @costumer.shirlee

Location: @milk

Production: @themorrisongroup

Special Thanks: @cecred @parkwood @yvettenoelschure @blondprodn @lermitagebh @lovecateringinc

ESSENCE, SVP, Creative: @coreytstokes

ESSENCE, Senior Content Director: @itsnandibby

ESSENCE, Design Director: @anthonybones_

ESSENCE, Visual Director: @_mq______

ESSENCE, Copywriter: @mentionme

View all 1,057 comments

[ellie-gouldings]

elliegoulding: It was so great to be back, @ amas 😊And I got to present an award to @ anitta , my crush 🤤 You deserve it queen xx @ nathankleinstyling @ rokaelbeauty @ bridgetbragerhair @ philosophyofficial Thank you for having my awkward self there x

[cozyaliensuperstar2]

Megan 👑

#Repost @theestallion

——

Thee Hot Girl Coach for THEE COVER of ELLE ❤️

.

.
ELLE: @elleusa
Editor-in-Chief: Nina Garcia @ninagarcia
Photographer: Adrienne Raquel @adrienneraquel
Stylist: Law Roach @luxurylaw
Writer: Megan Thee Stallion @theestallion
As told to: Evette Dionne @freeblackgirl
Hair: Tokyo Stylez @tokyostylez 
Makeup: Rokael Lizama for Opus Beauty @rokaelbeauty @opusbeauty
Manicure: Coca Michelle @cocamichelle
Set design: Julie Faravel for Owl and the Elephant @juliefaravel
Production: Anthony Federici for Petty Cash Production @thesaintsalome @petty_cash_production

[miho-nails]

Chrome chrome chrome Queen 👑@beyonce Styled: @kjmoody Hair: @nealfarinah Makeup: @rokaelbeauty Nails: @mihonails using @prestogel @naillabousa base gel/ non wipe top @agehagel_usa gold chrome / @daily_charme 403 true love https://www.instagram.com/p/CoVDMXvpoNo/?igshid=NGJjMDIxMWI=

[bl-8k]

Stylist Spotlight: An ambitious and creative individual, KJ Moody @kjmoody, has reached a point in his career that most celebrity stylists can only dream of. Moody has worked his way up to work with individual clients, as well as companies such as I.D., Epocha, Cosign, INC Magazine, and more. KJ’s passion for the fashion industry stems from his love of personally connecting with his clients to where they feel confident in their own individuality. His creative eye allows his work to be seen all across, with his most recent project of styling @beyonce for the performance of the Atlantis The Royal opening. His goal as an artist, and above all, stylist, is to never stop learning. Staying focused, grounded, and keeping his eyes open to new ideas is most important to him. His comprehension of style is continuously evolving and his career is rapidly progressing! 🌟🌟🌟

Click the link in our bio for more!

Article written by Miabelle Marinescu

.

.

.

Photography: Carlijn Jacobs @carlijnjacobs

Hair: Neal Farinah @nealfarinah, Nakia Rachon @nakiarachon

Stylist: KJ Moody @kjmoody, Marni x Marni @marnixmarni

Makeup: Rokael @rokaelbeauty, @isamayaffrench, Francesca Tolot @francescatolot

#bl8k #bl8kcreative #bl8kcreativeagency #creativeagency #fashion #creative #kjmoody #beyonce #renaissance #chloebailey #kellyrowland #michellewilliams #destinyschild #stylist #stylistspotlight

[pro-royalty]

Beyoncé x Renaissance Tour

[thefifthpower]

@rokaelbeauty: Bronzy Glam on this beauty for Chris Brown’s music video. How beautiful does she look 😍

[sparkfashion]

Beyoncé at the BET Awards 2020

[trendmood1]

#BeautyNews 🚨📰💛 Do u want to feel all glammed like Queen B...don’t worry he got u! #Beyonce Makeup artist is coming out with his own brand #rokaelbeauty 🙌🏼 Starting with a gorgeous lash line! 👁 in different styles that will launch in different dates: 1. Sunbursts - $14 3D Faux Mink Rounded Bright Eye Effect 2. Solar Flares - $15 3D Faux Mink Sultry Sexy 3. Singing Sun - $15 Wispy Tapered Faux Mink Almond Eye Shape 4. MoonLite - $12 Wispy Faux Mink Perfect Everyday Lash 5. Full Moon $13 3D Faux Mink Cat Eye effect 6. Beaming Sun - $15 Wispy Faux Mink Rounded Eye effect . Will be available ➡️ AUGUST 11TH online @rokaelbeauty . 1. MoonBeams - $12 Spiky Faux Mink 2. Soluna - $18 Cat Eye Tapered Mink (Limited Edition) 3. Lunas - $12 Spiky Faux Mink . Will be available ➡️ AUGUST 20 on their website . . SuperMoon $16 3D Faux Mink Full Volume Cat Eye Design . Will be available ➡️ AUGUST 29TH on their website . . Individuals : 1. Star Flares - $10 Faux Mink Criss Cross (Patent Pending) 2. Meteorites - $10 Faux Mink Natural Trio Clusters (Patent Pending) 3. Broken Stars - $10 Cat Eye Technology Trio Clusters (Patent Pending) Faux Mink . Will be available ➡️ SEPTEMBER 1ST on their online . . So happy to have these in my hands, can’t wait to start wearing them 😍✨ Congrats Boo! 🙌🏼 The secret is finally out. What styles are u excited to try? 💛XO #TRENDMOOD . . .. .. .#healthy #makeup #beauty #bbloggers #beautyblogger #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls. https://www.instagram.com/p/CDhzua1BMvI/?igshid=1kwb934pzlfg8

[portalkimkardashianbrnews]

Rokael Beauty via Instagram - (rokaelbeauty)

[cyarsk52-20]

View this post on Instagram

A post shared by ESSENCE (@essence)

essence

We Start at our Roots,

There is a Cécred bond between a Black Mother and her daughter that is woven together through hair. The head that wears the crown is crowned through the kinship of Black Women before an opinion is given by the world. Often times, the hair journey starts at the kitchen table. The art depicts real life here.

Braided into our memories - Ms. Tina Knowles started the legacy of Cècred from her own salon, Headliners. So it is not lost on us that the woman who birthed Headliners has birthed the ultimate Headliner. “Hair has always been a very big part of our lives,” says Ms. Tina Knowles. “Just as fashion saved our family, hair is how we made a living.”

The return home to ESSENCE, 21 years after her first cover shoot, is a full-circle moment. Ahead of the 2/20 launch date of Cècred, Beyoncé Giselle Knowles-Carter has returned back to the roots that have branched into the greatest living entertainer, a mother, and a full-on Boss. The rights of passage that passed through the lineage of her Grandmother Agnéz Deréon, her mother Tina Knowles, now sit in the follicles and hands of Beyoncé. The past, the present and the future moment now meet.

What a Cècred journey.

Proudly, we welcome Beyoncé Giselle Knowles-Carter and Ms.Tina Knowles to the cover of our March/April 2024 issue.

Full issue available on newsstand: 2/27.

Roll The Credits:

Photographer: @photodre

Writer: @brooklynrwhite

Stylist: @shionat

Hair: @nealfarinah + @nakiarachon

Makeup: @rokaelbeauty

Nails: @mihonails

Set Design: @betteradams

Tailor: @timothywhite + @costumer.shirlee

Location: @milk

Production: @themorrisongroup

Special Thanks: @cecred @parkwood @yvettenoelschure @blondprodn @lermitagebh @lovecateringinc

ESSENCE, SVP, Creative: @coreytstokes

ESSENCE, Senior Content Director: @itsnandibby

ESSENCE, Visual Director: @_mq______