#runfund

[run-blog]

National Multiple Sclerosis Society’s New York City – Southern New York Chapter Receives Support from the RUN Fund

The New York City – Southern New York Chapter of the National MS Society today announced a new engagement with the RUN Fund, which includes a cause-related digital advertising initiative to support the Chapter’s Walk MS 2014 fundraising event. With the support of RUN, the leader in mobile-focused programmatic advertising technology, the RUN Fund is helping reach the Chapter’s potential donors through a robust pro-bono digital advertising campaign.

“With the generous support of the RUN Fund, we are breaking new ground to engage with our donors and raise awareness for Walk MS, our signature fundraising event,” said Robin Einbinder, chapter president. “I have no doubt that this digital advertising campaign will galvanize the community to help raise more funds for local programs and services for people affected by MS.”

“We treat our RUN Fund campaigns with the same white-glove service that our paid campaigns receive, and for that reason we’ve been able to drive new team signups for the Walk MS event, as well as donations and awareness. It’s incredibly moving to work for RUN, an organization that supports the causes that matter most to its employees, and to be able work meaningfully on behalf of the MS Society,” said Glaser.

[run-blog]

Advertising Technology for Good

It has been a year since Taylor’s Gift met with us to talk about generating awareness for Organ Donation. We learned that a tragic skiing accident had taken the life of Taylor Storch, a young girl with so much life ahead of her. Taylor’s family understood that organ donation would allow others to recoup the gift of life: her heart went to a 39-year-old mother of two in Arizona, and her pancreas went to a 49-year-old husband and father in Colorado. There are others as well who are alive today because of Taylor. Taylor’s Gift has a story and cause that resonates with all of us here at RUN.

Since our inception, RUN has recognized that being at the cutting edge of emerging technologies brings with it tremendous opportunities to lead by example and create new solutions. With this in mind we developed a platform – the RUN Fund – that aligns our core business practices with our personal values and principles. This is even more important today than it was when we first started because companies in our industry seem mostly concerned with their IPOs and bottom lines and do not offer pro bono services to non profit organizations.

The Storch family not only took the time to understand our core business at RUN but also embraced using our technology to help promote key initiatives such as Paint it Forward. In fact, the RUN Fund is currently helping to promote this initiative again to support National Organ Donation Awareness Month.

It is true a testament to the Storch’s and their vision that we have been able to showcase how digital technology can assist in raising awareness and recruiting new supporters. And because of Taylor and her family, we have been able to onboard other non-profit organizations using Taylor’s Gift as the mainstay for which we will be forever grateful.