#salesforce datasheet

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Deploying Best Practices in Salesforce CRM Solutions

Whether you’re looking to increase demand, improve the overall pipeline, increase selling velocity, or streamline quote generation, Jade Global assures predictable business outcomes. Our team includes Salesforce implementation and optimization experts, architects, developers, data analysts, and process integration specialists, who deliver results. We have a proven track record in complex CRM implementation, integration, and optimization services across the Salesforce® CRM, Sales Cloud®, Service Cloud®, Community Cloud, Marketing Clouds, and AppExchange® solutions. Our additional partnerships with Oracle, Microsoft, and Boomi give us rich integration capabilities with leading Oracle EBS and ERP applications. Get your Salesforce Datasheet copy now.

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6 Effective Partnership Management Strategies

Only some businesses have realized that partnership is the key to upscaling their business in this competitive landscape. But when it comes to partnership management, it’s essential to know that not all strategies can spur impact or get the desired result that you may be working to achieve. Effective partnership relationship management is crucial for promoting products and building strong relationships.

Many successful brands, including Microsoft, Hubspot, and Salesforce, have achieved tremendous results via channel sales and PRM. Amazon Web Services is one of the leading examples of having strong partnership management skills. Another brand that outshined with channel partnership was Zoom. They reported that channel partners in Japan contributed to 40 percent of their Japanese business. 70 percent of their US Federal Government business was due to channel partners.

So how do you think all this was possible? The answer is strategic partnership management. Businesses have realized that implementing partner management strategies has enabled them to reduce potential communication breakdowns, which ultimately leads to poor performance and affects brand reputation. As a business owner with multiple partners, you may have challenges managing your partners. With this being said, here are six ways you can build better long-term relationships with your partners and propel your business to the next level using a PRM portal.

Steps to Strategize Partnership Management

Successful partnerships are the result of proper nurturing, transparent communication, effective tools, accountability, and the willingness to change if needed. If implemented correctly, it can help partnerships thrive and achieve expected results.

1. Establish Clear Foundation

Discuss common goals. Because in strategic alliances, businesses often assume that being in the same department means everyone is on the same page. That increases stress on partnerships and reduces the odds of success.

Your workflow and processes should meet both your and your partners’ needs. Your negotiations, plans, and strategies should be transparent. Include all the individuals involved in the day-to-day lead operations.

A partnership relationship management portal provides a centralized interface to track and manage the pipeline. It gives your partners and internal staff a unified platform to share ideas and insights and view progress. It helps them identify loopholes. For instance, when registering deals, everyone has visibility of the possibility of the lead at every stage. Besides, partners can easily find all the information they need to approach a client along with numbers like win/loss opportunities, customer requirements, special pricing offers based on manufacturers and developers, etc.

A PRM portal built on CRM lays a strong foundation for relationship management. Partners have access to every data they need – objectives, leads/opportunities, profit/loss, and more.

2. Provide Comprehensive Onboarding and Training

Ensure that partners get all the training and support to promote products and services. There should be a program for new product orientation, marketing strategies, and support. Creating a repository of articles, documents, videos, manuals, and marketing plans is essential to success.

A partnership management portal automates the onboarding process with triggered workflows. Plus, it provides easy access to all the learning materials, including datasheets, manuals, workflows, blogs, etc. It helps personalize training and achieve training milestones by giving partners a chance to self-learn, earn incentives, certifications, and rewards, and experiment at their own pace.

Here’s what kind of process and training you can expect from PRM platforms:

Filtering applications based on the defined parameters. Sorting it on their performance and other metrics. This way, businesses only have to go through the eligible candidates.

Organizational training explaining basic safety protocols, customer service, company policies, and so on.

Product training including features, workflows, technical specifications (if required).

General training includes engagement, communication, and collaboration methods.

Training to understand market demand, grab business opportunities, develop marketing strategies, competitive pricing, and lead generation.

3. Nurture Relationships

Every business that starts successfully can erode due to communication and collaboration issues. Hence, one of the partnership management strategies is to connect with partners. Understand them, their skills, interests, etc. It helps enhance communication and collaboration.

A community feature makes it possible. It helps everyone on the team – partners and members to connect despite the geographical constraints. They can discuss ideas, interests, challenges, and more with fellow mates. Transparency and data visibility further helps recognize each others’ capabilities, culture, and achievements. It strengthens relationships and helps businesses create more opportunities.

4. Invest in Tools, Technologies, and Processes

Bringing in partners from different regions can be challenging as they may have different styles and expectations. Even their way of working may differ. Providing multiple channels of communication can frustrate them. A partner relationship management portal provides a unified interface where all the partners can communicate together. They can share financial reports, converse with leads, learn about products and services, manage their transactions and internal workflows, etc.

You, as a business owner, can track their activities, define key performance metrics, and evaluate their performance. The best thing is that you don’t have to manage everything manually. A partner portal helps automate the workflows. For instance, partners can track their lead count and other updates. Triggered emails and messages can be sent wherever required in the lead pipeline.

It also allows third-party integrations to ensure that businesses and partners can access all the required tools and techniques in one place.

5. Emphasize Accountability with Data

No process is risk worthy unless you have the numbers to justify it. Hence, businesses should define the key metrics/targets that partners should hit to succeed. What should be the average lead count for partners to earn certain rewards? And so on.

A PRM platform helps businesses track their channel partners’ activity and gathers data to provide valuable insights such as:

Total traffic generated from different channels

Transcripts of customer interaction and how they respond to a particular action or marketing campaign. What steps were taken to resolve their queries, etc.?

Performance overview of partners – communication, leads generated, customers turned, and more.

Real-time data of internal processes and strategies yielding results or need revision

Capturing ideas and feedback that can help improve marketing and sales initiatives

6. Provide Dynamic Partnership

Along with digitalization, partners also expect flexibility at the negotiation stage and the stages above. A few reasons are local challenges, integration norms, and compliance policies. So, for strategic partnership management, it’s crucial that you provide partners with the flexibility to grow and request changes as per the changing market trends. They can ask for sharing services, expanding business, shifting to different products/services, etc. You should, in fact, encourage them to change as per the changing customer expectations. They should have the freedom to negotiate on financial aspects too.

In short, give them the flexibility to shape themselves to be beneficial for both – them and the business.

Partnership management is a collaborative approach, and only with the right tools and suitable partners, it’s possible to get the most out of partnership management strategies.

Learn how you can help your channel partners with a PRM portal. If you are looking to build a partner portal from scratch, you can always contact CRMJetty to develop a tailored solution for your business. We take pride in having the best industry experts in our team to help you figure out what will best for your business. Get in touch with us today to know more!

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Easy Steps for Pardot Setup Implementation - TransFunnel Consulting

Pardot is a Salesforce automation product that nurtures business automation activities and offers a complete solution with powerful tools that facilitate targeted action for the business. This competent product captures leads, offers customised customer experience and creates effective communication aimed at satisfying potential prospects.

There are various ways to personalise Pardot marketing automation to meet the long/short term needs of the business. The best value of this Salesforce automation can be achieved by identifying and organising everything you would require for the set-up of Pardot.

In this article, we have curated easy steps for Pardot implementation for you to add value to your business. Let us dig deeper:

Team Involvement

Before you set up Pardot, you would require a diligent need of the in-house IT team, marketing and sales department to act as a support strength.

 Setup of Technical Task

Once the teams are set up, you would need to set up the technical task, which is divided into 4 steps.

 Implementing tracking code 

Every Pardot campaign incorporates a tracking code that is distinct to Salesforce. Once it is added to the website, it monitors the visitors on the web page and tracks their activities.

Adding tracking code

You can incorporate a distinct tracker domain into the account to rewrite the link and facilitate customised URLs.

Authenticating SPF and DKIM email

Email authentication such as DomainKeys Identified Mail(DKIM) and SparkPost’s Free email tools(SPF), when applied to Pardot can enhance the deliverability of this Salesforce automation.

Pardot sending IP address 

You can enable the feature of real-time monitoring and viewing of IP whitelisting requests for admin in Pardot by refining through the account information to trace the final IP address.

 Adding Users in Pardot Salesforce Automation

Users can be added to the Pardot Salesforce automation by either manually importing the users to the system or directly by using the Salesforce User Sync.

 Integration of Pardot Salesforce Automation

For integrating the two, you can use the Salesforce-Pardot connector sync. This connector sync seamlessly organises the data link between Salesforce CRM and Pardot.

Setup Salesforce Engage

Salesforce engage is an efficient and reliable team that offers digital capabilities, which improves productivity to further enhance business sales. It gives businesses a competitive edge, allowing them to practice result-oriented sales strategies to accelerate the sales process.

 Setup Marketing Analytics

B2B marketing automation analytics includes the Salesforce data and Pardot to provide a powerful analytics capability. This enables businesses to have a strong grasp over the constantly changing business scenario and adapt accordingly.

Creating Marketing Assets

Marketing assets are the tools that help businesses to generate leads, enhance customer engagement and utilise a robust tracking system that delivers a customised customer experience. Pardot can facilitate the process through the following marketing assets:

Forms 

Pardot-hosted forms help with seamless integration with the existing digital forms on websites. Users have an option to either integrate it with the ones already present on their business web page or replace them with the Pardot hosted forms.

Email templates 

When you set up your system, you can select the desired email template from the many available on Pardot for engagement programs.

Centre pages 

Centre pages follow a similar pattern as that of the existing web page and users have designed dedicated pages for unsubscribing and email preferences.

Landing pages 

Pardot offers its hosted landing pages, which you can create by digital drag-drop builder or HTML coding, where you run your marketing campaign.

Setup Pardot Hosting Files

For your business, you might require certain features to host content such as whitepapers, newsletters or datasheets. Pardot Salesforce is equipped with this element, which when downloaded will facilitate activities-based marketing automation.

User Segmentation

Businesses can choose if they want to send or skip the leads from the Pardot engagement email list or other programs. They can also choose to keep their list only for internal use or make it public. Admins can add customers to the list by either a dynamic list creation method or static list creation method.

 Setup Automation Tools

Pardot Salesforce automation offers tools that simplify, streamline and speed up things besides creating a criteria-based customer list to execute tasks.

Whether you are just getting started or looking to move beyond the basics of Pardot, TransFunnel can help you reap the full benefits of the platform’s capabilities to accelerate customer acquisition and enterprise growth. It can be quite daunting to work with a new platform and utilise its full potential while you are at it. And that’s why a little help goes a long way. TransFunnel can help you quickly get up and running on the Pardot platform.

You can have improved lead generation, better sales and marketing alignment with successful implementation and benefit from integrating your sales and marketing systems into a unified demand factory. TransFunnel is here to help you leverage Pardot’s digital marketing abilities to the fullest.

[wahinnovations08]

How Salesforce Merge Tool Can Help Businesses To Enhance Data Quality?

The productivity of your organization depends on the data management process of the organization. When it comes to data, it consists of all your customer's data, team's data, product information, and various types of important data that require proper management. It becomes hectic to keep the database clean and managed with traditional approaches of data management. But a Salesforce merge tool can be a cost-effective, efficient, and handy solution for your data management.

Salesforce Merge Tool

One of the biggest challenges in data management is the duplication of data and accounts. It affects the improvisation of the organization and creates difficulty in the analysis of the data. Thankfully, Salesforce CRM allows us the ease of Salesforce merge software.

Salesforce merge tool provides some great resources to merge duplicate data from different or from the same datasheets. With the help of the Salesforce merge app, you can easily search for duplicate data from any object such as lead, account, and contact, and remove or merge that duplicate data.

Some other uses of Salesforce merge tools such as merge duplicate records, merge without losing real data like history or attachments, easily find duplicate records on any object, remove data in your existing database, tracking merging history, and much more.

While we are on this topic. Let us discuss the Mango Merge tool by Wahinnovations.

About Mango Merge

Mango Merge is a duplicate record merging software for Salesforce, created by Wahinnovations. Mango Merge manages your duplicate records and improves data quality. It offers services such as; easy to search duplicate data, select the master record and merge duplicates, schedule/abort jobs for duplication at your convenience, easy navigation and UI, no coding required for setup, and many more.

Conclusion

If you are considering changing your strategies to manage duplicate data for a clean and authentic database. Mango Merge is a good-to-go tool for your Salesforce CRM with all the latest features you need for better data merging. You can get more information about the Mango Merge tool by Wahinnovations at https://www.wahinnovations.com/mangomerge/ 

Let us know what you think about integrating record merging software for Salesforce?

[ladystylestores]

MIT takes down 80 Million Tiny Images data set due to racist and offensive content

Creators of the 80 Million Tiny Images data set from MIT and NYU took the collection offline this week, apologized, and asked other researchers to refrain from using the data set and delete any existing copies. The news was shared Monday in a letter by MIT professors Bill Freeman and Antonio Torralba and NYU professor Rob Fergus published on the MIT CSAIL website.

Introduced in 2006 and containing photos scraped from internet search engines, 80 Million Tiny Images was recently found to contain a range of racist, sexist, and otherwise offensive labels such as nearly 2,000 images labeled with the N-word, and labels like “rape suspect” and “child molester.” The data set also contained pornographic content like non-consensual photos taken up women’s skirts. Creators of the 79.3 million-image data set said it was too large and its 32 x 32 images too small, making visual inspection of the data set’s complete contents difficult. According to Google Scholar, 80 Million Tiny Images has been cited more 1,700 times.

Above: Offensive labels found in the 80 Million Tiny Images data set

“Biases, offensive and prejudicial images, and derogatory terminology alienates an important part of our community — precisely those that we are making efforts to include,” the professors wrote in a joint letter. “It also contributes to harmful biases in AI systems trained on such data. Additionally, the presence of such prejudicial images hurts efforts to foster a culture of inclusivity in the computer vision community. This is extremely unfortunate and runs counter to the values that we strive to uphold.”

The trio of professors say the data set’s shortcoming were brought to their attention by an analysis and audit published late last month (PDF) by University of Dublin Ph.D. student Abeba Birhane and Carnegie Mellon University Ph.D. student Vinay Prabhu. The authors say their assessment is the first known critique of 80 Million Tiny Images.

VB Transform 2020 Online – July 15-17. Join leading AI executives: Register for the free livestream.

Both the paper authors and the 80 Million Tiny Images creators say part of the problem comes from automated data collection and nouns from the WordNet data set for semantic hierarchy. Before the data set was taken offline, the coauthors suggested the creators of 80 Million Tiny Images do like ImageNet creators did and assess labels used in the people category of the data set. The paper finds that large-scale image data sets erode privacy and can have a disproportionately negative impact on women, racial and ethnic minorities, and communities at the margin of society.

Birhane and Prabhu assert that the computer vision community must begin having more conversations about the ethical use of large-scale image data sets now in part due to the growing availability of image-scraping tools and reverse image search technology. Citing previous work like the Excavating AI analysis of ImageNet, the analysis of large-scale image data sets shows that it’s not just a matter of data, but a matter of a culture in academia and industry that finds it acceptable to create large-scale data sets without the consent of participants “under the guise of anonymization.”

“We posit that the deeper problems are rooted in the wider structural traditions, incentives, and discourse of a field that treats ethical issues as an afterthought. A field where in the wild is often a euphemism for without consent. We are up against a system that has veritably mastered ethics shopping, ethics bluewashing, ethics lobbying, ethics dumping, and ethics shirking,” the paper states.

To create more ethical large-scale image data sets, Birhane and Prabhu suggest:

Blur the faces of people in data sets

Do not use Creative Commons licensed material

Collect imagery with clear consent from data set participants

Include a data set audit card with large-scale image data sets, akin to the model cards Google AI uses and the datasheets for data sets Microsoft Research proposed

The work incorporates Birhane’s previous work on relational ethics, which suggests that the creators of machine learning systems should begin their work by speaking with the people most affected by machine learning systems, and that concepts of bias, fairness, and justice are moving targets.

ImageNet was introduced at CVPR in 2009 and is widely considered important to the advancement of computer vision and machine learning. Whereas previously some of the largest data sets could be counted in the tens of thousands, ImageNet contains more than 14 million images. The ImageNet Large Scale Visual Recognition Challenge ran from 2010 to 2017 and led to the launch of a variety of startups like Clarifai and MetaMind, a company Salesforce acquired in 2017. According to Google Scholar, ImageNet has been cited nearly 17,000 times.

As part of a series of changes detailed in December 2019, ImageNet creators including lead author Jia Deng and Dr. Fei-Fei Li found that 1,593 of the 2,832 people categories in the data set potentially contain offensive labels, which they said they plan to remove.

“We indeed celebrate ImageNet’s achievement and recognize the creators’ efforts to grapple with some ethical questions. Nonetheless, ImageNet as well as other large image datasets remain troublesome,” the Birhane and Prabhu paper reads.

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[workfromhomeyoutuber]

Comcate: Marketing Senior Manager

Headquarters: Oakland, CA URL: http://www.comcate.com/

Marketing Senior Manager/Director (Full-time, may consider part-time)

Comcate was founded in 2000 with the mission of supporting local municipalities. We use web-based technology to help local agencies manage code enforcement, permitting, animal control, abandoned vehicles and zoning.  

Today, over 25,000 staff users at local governments use Comcate to serve their constituents. Our remote culture is based on transparency, collaboration, and accountability and we are proud of our reputation as a premier provider of government software solutions.

Comcate is seeking a highly motivated Marketing Senior Manager/Director to manage the organization’s marketing function. You will be part of the senior management team and manage the firm’s marketing agency.  You will develop and execute marketing strategies to increase qualified leads for our sales team. This position will not have any direct reports. You will have the experience and skills to develop annual and quarterly multi-channel plans, create and run campaigns, measure the effectiveness and adjust the plans according to results.  You will work closely with other Comcate senior staff, and will manage our marketing agency. 

In this role, you will:

Manage the marketing function

Manage the marketing budget

Develop the marketing strategy, create the marketing calendar and manage the calendar

Ensure that all strategies are implemented timely and effectively

Measure the effectiveness of marketing efforts 

Generate qualified leads for the sales team, through the following efforts

Develop and execute marketing campaigns, including email, paid search, and SEO

Adjust plans and campaigns to optimize the number of qualified leads

Collaborate with the team and clients to understand our core customers, what makes a qualified lead and how to support an efficient sales process

Deeply understand the lead qualification process, and improve all aspects of marketing (message, process, communication strategies, channels) to improve the % hit rate

Prepare for, attend and follow up on trade shows

Own corporate communications and messaging 

Develop compelling content for use in marketing campaigns

Own the Comcate website experience (landing pages, site organization, user experience) 

Develop appropriate supporting documents for the sales team, including datasheets and use case guides

To be successful, you will need:

Experience as a marketing manager or director, preferably with a SaaS software product

Experience in lead generation and qualification is required. Experience with Salesforce is highly preferred

Cross-channel marketing experience, including email (Marketo experience preferred), PPC, SEO and trade shows. We are looking for experience in the development and creation of campaigns, not just the execution of campaigns

Outstanding organizational and project management skills

Strong written and oral communication skills

Good excel and HTML skills

4+ years of experience in marketing. Bachelor’s Degree required

Why you want this job:

Interest in making a difference helping public agencies and local governments

You want to be a part of a highly performing team that wants to make a difference and have a blast doing it. You will interact with senior management and all key functional groups in this small company, including sales, product management, client service, and technology

You want the opportunity to participate in the marketing and business strategy, and product launches in addition to executing the marketing programs

You enjoy a data-driven approach to marketing and testing new approaches to building leads

We’re looking for exceptional A-players to join our team where you’ll have the opportunity to learn, grow, and do the best work of your career. Email resume and cover letter to hr@comcate.com.

To learn more about Comcate visit http://www.comcate.com/

To apply: hr@comcate.com

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/2RwPXo2 from Work From Home YouTuber Job Board Blog https://ift.tt/2vpDb21

[radbarbarianpenguin]

Base Zero’s New Crypto Custody Keeps Financial Institutions Safe from Theft and Fraud

Base Zero releases integrated hardware and software cryptocurrency storage solution for exchanges, banks, brokerages, hedge funds, and OTC desks

BERKELEY, Calif. /California Newswire/ — Multi-signature transaction authorization has become more secure and more convenient, thanks to Base Zero’s handheld signer devices. The devices work in combination with flexible security software that smoothly integrates with existing financial systems. Base Zero institutional crypto custody enables offline safekeeping of client crypto assets while maintaining 24/7 real-time asset access and transaction capability.

In 2018 over $1.7 billion in cryptocurrency was lost worldwide as a result of fraud or theft. That’s $600 million more than the total construction cost of the massive new Salesforce Tower in downtown San Francisco. Financial institutions have a need and responsibility to securely safeguard crypto assets from theft, disaster, death of key personnel, and other business continuity scenarios.

“The real threats are existential – like having to show up in court for bankruptcy proceedings five years later after your fund or exchange goes out of business due to catastrophic loss of client assets,” says CEO Matt Zimmerman. “While Base Zero protects against hacking and embezzlement, we also help financial institutions meet compliance requirements, and earn the trust of their clients.”

Combining the most advanced technology with the simplest of the most easy-to-use interface, Base Zero allows institutions to safeguard and control client assets in-house – without relying on third parties. With 24/7 asset access, Base Zero provides convenience and high security – offering peace of mind to asset managers and their clients.

Financial Institutions can get started with as little as a letter of intent.

Zimmerman goes on to say, “Our engineers come to your location to set up your handheld devices and integrate with your systems. We do a custom integration for all of our clients.”

Interested parties should download the Base Zero product Datasheet and Security Whitepaper at: https://basezero.com/

Twitter: @basezero_crypto

Learn More: https://basezero.com/

This version of news story was published on and is Copr. © 2019 California Newswire® (CaliforniaNewswire.com) – part of the Neotrope® News Network, USA – all rights reserved.

Information is believed accurate but is not guaranteed. For questions about the above news, contact the company/org/person noted in the text and NOT this website.

Originally published on CaliforniaNewswire.com -- Base Zero’s New Crypto Custody Keeps Financial Institutions Safe from Theft and Fraud

from California Technology News – California Newswire https://californianewswire.com/base-zeros-new-crypto-custody-keeps-financial-institutions-safe-from-theft-and-fraud/ via California News

[amberwallace]

Datasheet: Salesforce Data Cloud Solutions by Jade Global

Harness the Power of Unified Data and Build Smarter, More Connected Experiences with Jade and Salesforce Data Cloud Solutions.

Organizations today face a common challenge: data spread across isolated systems, making it difficult to get a true view of business performance and customer behavior. Scattered data and complex integrations leave businesses struggling to build effective AI or predictive models—essential in today’s competitive landscape.

Explore how Jade’s Data Cloud Solutions Solve the Challenges.

[joemktg]

New B2B Persona Research From Salesforce and LinkedIn Study - B2B Lead Blog

Their email address is still valid, yet that person is no longer in your persona, and you should no longer be targeting or talking to that person. But because that email address doesn’t bounce, we still do. The aspect of the horizontal and vertical movement is pretty compelling. The second thing that I thought was really fascinating was the idea of growth and the concept of churn. One of the things that we often don’t really think about is that our personas are actually a fluid set of people. It’s different day to day. Some people leave that persona completely. Hence they were in this managerial role, and now they’re in a different department; they have just left our persona. And then some people enter that marketplace altogether. That’s the reverse, such as they were in support, and now they moved over into sales, hence making them a part of our persona.

marketingIO's insight:

What's important: That the intercompany movement wreaks havoc on your personas!. CT for more info, and for the study, go here: https://secure.sfdcstatic.com/assets/pdf/datasheets/mc-b2b-personas-targeting-audiences.pdf

 RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

[wahinnovations08]

How Salesforce Merge Tool Can Help Businesses To Enhance Data Quality?

The productivity of your organization depends on the data management process of the organization. When it comes to data, it consists of all your customer's data, team's data, product information, and various types of important data that require proper management. It becomes hectic to keep the database clean and managed with traditional approaches of data management. But a Salesforce merge tool can be a cost-effective, efficient, and handy solution for your data management. 

Salesforce Merge Tool

One of the biggest challenges comes in data management is the duplication of data and accounts. It affects the improvisation of the organization and creates difficulty in the analysis of the data. Thankfully, Salesforce CRM allows us the ease of Salesforce merge software.

Salesforce merge tool provides some great resources to merge duplicate data from different or from the same datasheets. With the help of the Salesforce merge app, you can easily search for duplicate data from any object such as lead, account, and contact, and remove or merge that duplicate data.

Some other uses of Salesforce merge tools such as merge duplicate records, merge without losing real data like history or attachments, easily find duplicate records on any object, remove data in your existing database, tracking merging history, and much more.

While we are on this topic. Let us discuss the Mango Merge tool by Wahinnovations.

About Mango Merge

Mango Merge is a duplicate record merging software for Salesforce, created by Wahinnovations. Mango Merge manages your duplicate records and improves data quality. It offers services such as; easy to search duplicate data, select the master record and merge duplicates, schedule/abort jobs for duplication at your convenience, easy navigation and UI, no coding required for setup, and many more. 

Conclusion

If you are considering changing your strategies to manage duplicate data for a clean and authentic database. Mango Merge is a good-to-go tool for your Salesforce CRM with all the latest features you need for better data merging. You can get more information about the Mango Merge tool by Wahinnovations at https://www.wahinnovations.com/mangomerge/ 

Let us know what you think about integrating record merging software for Salesforce?

[bigdatanewsmagazine]

What Is Predictive Analytics? A Definitive Guide For B2B Marketers – Customer Think

Predictive Analytics, or Predictive, as we call it for short, is a term that most marketers are aware of today. While there is no lack of content around the topic, we’d like to share a definitive guide that answers the most burning questions around predictive: What is it? How do you use it? Who is it for? And of course, how do you select the right vendor?

Since an actual post on everything related to predictive analytics would end up being rather long, we’ve decided to break up this topic into multiple parts. In this post, we’ll define predictive analytics and explain the importance of data quality in predictive.

Defining predictive analytics

Predictive analytics has been defined in many ways. The more technical definition reads, “predictive combines vast amounts of historical and contextual data to create a probabilistic model that predicts which actions or audiences have high likelihood to succeed and which have a high probability to fail.”

However, a description of the emerging technology category can be drastically simplified – a system that uses your past data to predict outcomes. Or, one of our favorite explanations which came from the Chief Analytics Officer at Swift Capital, predictive is simply the 80/20 rule.

We know 80% of our revenue will come from 20% of our prospects. And 80% of pipeline will come from 20% of our campaigns. Predictive identifies the 20%.

You don’t have to just take our word for it – we’ve also compiled industry experts answers to the question. While their responses vary, the underlying concept is the same – predictive involves predicting where you’ll have success.

How predictive varies from other forms of analytics

With the growing hype around Artificial Intelligence (AI), Big Data, and Machine Intelligence, it can be difficult to understand how predictive analytics stands out from the crowd. Gartner helps distinguish predictive by comparing it to other forms of analytics:

Beware that most companies’ current marketing models are based on an implicit assumption: what happened in the past will happen in the future in the same way.

“This involves shifting from a historical orientation to become more forward-looking. This is a crucial difference, the aim is not just to describe and understand the past but also to explore ‘what is likely to happen’. For this level of difficulty, we are making decisions about the future which we can only express with limited certainty. Diagnostic and descriptive analytics can be precise. Predictive analytics is, by definition, based on probability, and must be accepted as delivering ‘degree of confidence’ only.” (Mobey)

To illustrate how predictive analytics is different from other forms of analytics, let’s look at the most straightforward predictive use case – direct marketing.

In direct marketing, predictive analytics identifies the probability that a certain customer will respond positively to an offer given all the relevant past information on similar customers. A follow-up of this prediction could be to contact all customers with a probability of positive response above a certain threshold. This completes the predictive analytics use case since the management team decided which customers to contact based on how much to invest across the channel mix, which was determined with a fact-based prediction.

SiriusDecisions, B2B advisory and research firm that has been longtime proponent of advanced data-driven technologies, offers an equation that answers this question holistically.

While the algorithms used to make predictions are powerful, predictions are only as good as the underlying data sources. As the above graphic briefly mentions, vast sources of external data are used for modeling, which has naturally forged use cases beyond predictive analytics. Most notable is the ability to source net-new prospects and to improve existing customer and prospect datasets (enriching, cleansing, diagnostics). Depending on the maturity of your organization – which we’ll cover in a later section – your starting point with a solution may be fixing critical bad data issues prior to leveraging sophisticated predictions.

Why data is king

Before diving into how predictive can help deliver value, it’s important to take a closer look at the data (signals) that make the insights, leads, and services uniquely powerful.

Think of data as an iceberg.

The tip of the iceberg is made up of your traditional buying signals – firmographics such as location, headcount, and industry. While your accuracy and fill rates for even these basic data points may be subpar, they are typically available for segmenting and reporting within your CRM and marketing automation technologies (MAT).

Predictive analytics platforms, on the other hand, track and correlate all the buying signals that are “submerged”. Deeper-levels of signals expose business motivations and challenges not available when just using firmographic data, providing added context to your leads and customers which helps drive more informed marketing decisions.

For a more detailed list of signals tracked by Radius, read our Segmentation Datasheet.

With more signals, marketers are enabled with key indicators specific to a business’ propensity to buy and respond to marketing campaigns. These insights can then be leveraged to further personalize and extend campaign messaging and channels. Below are a sample of three customer profiles that advanced signals can reveal:

Indicate Growth & Budget: Businesses investing in their digital presence and advertising, new technologies, hiring, opening new locations, or even in a growing social following are powerful indicators of a target audience’s need for a product or service.

Identify Need: Signals, or lack of signals, of a business can show a need for your particular product or offering. For example, if your business offers a payroll solution, identifying businesses that have robust payroll software currently but are hiring allows you to predict that these businesses need your offering.

Integrations & Partnerships: Many companies have integrations that enable product functionality or go-to-market partners. Or, you may be exploring possible partnerships. Signals can help you target segments that have specific technologies as an install base already or are currently working with your existing or potential partners. For example, Radius has integrations into Salesforce, Marketo, and Facebook, and is also partnered with companies like Demandbase. We built segments of businesses that have these 4 technologies and run specific campaigns messaging the alignment.

For a detailed breakdown, read our predictive playbook on How to Sharpen Targeting with Micro-Segmentation

Why data quality is critical in predictive analytics

While it’s important to explore the breadth of data, data quality is even more critical than data size. Gaps in B2B data quality and actionability are holding many business software providers back from maximizing revenue potential with 80% of B2B marketers blaming data quality for ineffective demand generation processes. (Demand Metric)

After working with 7 years of data across 600+ million connected CRM records and over 50 billion dynamic data signals, Radius’ team of data scientists has uncovered groundbreaking insights into just how difficult it is to maintain data quality.

On average only 70-75% of CRM data is accurate.

Source: Radius

It is also critical to understand that the insights and prospects delivered by a predictive technology are only as good as the underlying data. Later in this series, we will discuss how the data collected and data science used to match CRM datasets can be used to drastically improve overall data health and enhance targeting capabilities.

Wrapping It Up

Being able to define predictive analytics and understanding the role of data quality are key for forward-thinking marketers looking to adopt predictive. But, it’s equally important to understand how you can leverage predictive in the context of your business. We’ll cover specific predictive use cases and highlight the benefits in our next installment of the series – stay tuned.

In the meantime, read about PrimePay’s predictive marketing journey and learn how they leveraged Radius to optimize their Go-to-Market strategy.

Let’s block ads! (Why?)

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The post What Is Predictive Analytics? A Definitive Guide For B2B Marketers – Customer Think appeared first on Big Data News Magazine.

from What Is Predictive Analytics? A Definitive Guide For B2B Marketers – Customer Think

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