#self_in_the_mirror

[alanianatkinson]

THE PERSONA

After a meal at Burger King, while my wife shopped, I observed brand positioning. Brands associate with each other for mutual benefit. As a writer, I contemplate persona creation, believing it should be a mix of natural and crafted identity...

After lunch at the King of Burgers a.k.a. Burger King, my wife Jeannie went to do her grocery shopping and other stuff like that. I decided to do some window ogling. I find it interesting to see how major, and not so major brands, position themselves to get customers. The “why?” behind a brand for instance, can influence people to stay loyal with them for generations. I met a person, Martin,…