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albertpont · 2 years

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Cómo conseguir reseñas de clientes en Google

¿Tienes una estrategia para conseguir reseñas de clientes de tu negocio físico?

La mayoría de usuarios las revisan antes de ir o llamar al negocio y además Google lo percibe como prominencia o popularidad del mismo (1 de los 3 grandes factores de posicionamiento del SEO local).

En este artículo te explico qué son las reseñas en Google y cómo potenciarlas desde tu Perfil de Empresa (Google Business Profile).

Lo que te explico [ocultar]

1 Qué son las reseñas

1.1 Definición de reseña

1.2 Importancia de las reseñas para tu visibilidad online y más

1.2.1 Información para ti

1.2.2 Información para los usuarios

1.2.3 Información para Google

1.3 Requisito para la gestión de reseñas

2 No todas las reseñas son válidas para Google

2.1 Reseñas falsas

2.2 Información engañosa

3 Cómo conseguir más reseñas en Google

3.1 Muestra que valoras tener reseñas

3.2 Facilita poder dejar reseñas

3.3 Pide a tus clientes que te dejen reseñas

3.4 Gestiona las reseñas

3.5 Otros

4 Conclusión

5 Albert Pont Catalán

Qué son las reseñas

Las experiencias comprando se cuentan y se preguntan.

Y utilizarás la información que tengas y consigas para decidir si darle una oportunidad al negocio.

Google lo tiene claro y en el Perfil de Empresa (Google Business Profile) hay un apartado de reseñas para poder consultar la valoración de otros usuarios respecto a su experiencia con el negocio.

Es la forma de trasladar lo que ya sucede en el mundo físico al online.

Definición de reseña

A efectos de Google Business Profile una reseña es una valoración de un negocio que consiste en:

Una calificación de entre 1 y 5 estrellas (siendo 1 la peor y 5 la mejor posible).

Un comentario con detalles de los motivos de esa calificación y que es opcional.

Cualquier usuario que inicie sesión en su cuenta de Google puede dejar una reseña en cualquier Perfil de Empresa.

Importancia de las reseñas para tu visibilidad online y más

Que los usuarios puedan escribir una reseña a tu negocio tiene varias implicaciones:

Información para ti

De entrada te da información de las opiniones que genera (aparte de las que te lleguen por otros canales) y eso siempre ayuda a mejorar, incluso sin compartir la opinión expresada.

Información para los usuarios

Considero mucho más importante el hecho que crea un histórico con estas opiniones que cualquier usuario puede consultar.

Y esta claro que si lo hace es porque está planteándose si comprar o contratar con el negocio. Así que puede condicionar la decisión de compra del usuario o usuaria.

Unos datos muy relevante del estudio Local Consumer Review Survey 2022 son que:

El 98% de los consumidores o consumidoras leen reseñas online de los negocios locales.

El 81% de los consumidores o consumidoras usan Google para evaluar a los negocios locales.

Ojo que los datos son de Estados Unidos pero son suficientemente claros en indicar que realmente se utiliza esta información para decidir si comprar o no comprar.

Información para Google

Finalmente los otros grandes interesados en conocer la opinión de usuarios de los negocios son los buscadores de internet…. o sea Google en el 90% de las ocaciones.

Y utiliza este dato (junto con otros como enlaces, citaciones, búsquedas…) para determinar la popularidad del negocio. Uno de los grupos de factores de posicionamiento del SEO LOCAL.

Es la forma que tiene Google de saber lo que se dice del negocio.

De hecho, Google ha habilitado las reseñas en su directorio de negocios para poder tener esta información de primera mano y de paso tener el control de lo que se puede poner o no.

Requisito para la gestión de reseñas

Una vez realizada una reseña tienes, como negocio, la oportunidad de responder a la misma.

Para ello debes poder acreditar que eres el legítimo propietario del negocio o tener su autorización para hacerlo. Es decir, el negocio debe estar verificado y debes tener los permisos correspondientes (si no eres el propietario directamente).

Es lógico y bueno para los negocios que se restrinja esta posibilidad para evitar confusiones, «malas prácticas» y derivados.

No todas las reseñas son válidas para Google

Otra consecuencia de que Google tenga el control de las reseñas en el Perfil de Empresa es que puede decidir las que publica y las que no.

Y ejerce este poder de forma habitual.

En el apartado de Contenido prohibido y restringido para los usuarios Google Maps indica la políticas que se aplican en las reseñas, fotos y vídeos.

Tómate un tiempo para revisarlas.

Te será útil para:

Identificar cuándo se están incumpliendo y poder pedir su borrado.

Cómo incentivarlas para que sigan estos criterios.

Cuando quieres propiciar reseñas es importante fijarse en estos apartados:

Reseñas falsas

No se permiten reseñas si no reflejan una experiencia auténtica con un negocio.

Así pues si quieres conseguir reseñas no se permite incentivarlo a cambio de un pago (económico, descuento, producto…).

O sea que ni puedes pagar a alguien para que las ponga (sería falsa) ni ofrecer ventajas a tus clientes por el hecho de ponerlas.

Información engañosa

No se permite engañar ni confundir en las reseñas.

Esto incluye «Testimonios falsos o engañosos de la descripción o calidad de un producto o servicio.»

Es decir, insiste en que las reseñas deben ser de usuarios que realmente han interactuado con el negocio.

Cómo conseguir más reseñas en Google

Hay sectores en los que los usuarios y usuarias tienden a dejar más reseñas.

Se nota enseguida.

Acaban teniendo valoraciones hasta los negocios con fichas descuidadas (sin ningún tipo de foto, nombres claramente mal…).

Partiendo del sector de tu negocio el objetivo es tener unas cuantas reseñas más que tu competencia y con una nota cercana al 5 (sin no llega al 5 incluso es más convincente).

Para ello lo normal es que necesites incentivar reseñas, y cuanto más buenas mejor que las malas ya llegarán.

Trabajo con un esquema mental de varias fases en los que la creatividad y los multiplicadores del SEO LOCAL tienen un gran impacto.

Estas son algunas ideas para cada fase:

Muestra que valoras tener reseñas

Tienes que transmitir que te importan las reseñas.

Evidentemente lo harás si las valoraciones de tu negocio son buenas. Si no es así tendrás que mejorarlas antes de exponerlas.

Una forma muy fácil es mostrando tu calificación en puntos visibles para usuarios y usuarias.

En el mundo físico

Un pequeño cartel o adhesivo con las estrellas obtenidas y situado en puntos en los que pasará el cliente:

La puerta de entrada.

La caja.

Detrás del mostrador en la parte visible al pagar.

Las mesas (servilleteros, cartas… ).

Las tarjetas de visita.

El ticket de la venta.

El albarán.

Es una información muy visual.

Utiliza el diseño de Google para que sea fácilmente reconocible.

Podrías añadir algún comentario de reseña que sea relevante pero tienes que valorar que se pueda realmente leer.

En el mundo online

Añádelo a tu imagen online y si puedes con un enlace a las calificaciones del Perfil de Empresa de Google.

En la web, pudiendo mostrar detalles de comentarios de reseñas.

En los correos electrónicos que envíes.

En SMS o WhatsApp de una forma muy resumida.

Facilita poder dejar reseñas

Si no ayudas a los clientes a poner la reseña muchos de los que están dispuestos no lo harán, simplemente por no saber cómo hacerlo o darles pereza el proceso.

Para facilitarlo puedes explicar cómo se hace pero lo mejor es enviarles directamente a la dirección web en la que poner la reseña.

Se hace a través de un enlace que proporciona Google y que puedes encontrarlo:

Des del Administrador de perfiles de empresa: En el apartado inicio (de la izquierda) busca «Consigue más reseñas» y pulsa «Compartir mi perfil».

Des del navegador: debajo del icono marcado con «tu empresa en Google» pulsa el botón «Promocionar» y luego «Solicitar reseñas».

En el mundo físico

Este enlace tiene muchos caracteres y no es muy factible darlo de palabra.

Para ello lo más habitual y práctico es crear un código QR que, leyéndolo con el móvil, envíe a la dirección del enlace.

Debes ponerlo en puntos estratégicos.

Lo lógico es ubicarlo al lado de dónde muestras la calificación (ver fase anterior) pero dado que te interesan las reseñas positivas puedes limitarte a mostrarlo a los clientes que sabes que están satisfechos o que es más probable que lo estén.

Para ello vienen muy bien las tarjetas de visita que entregas sólo a los que ya sabes que si dejan una reseña será positiva.

Además te permiten dar indicaciones de qué deben poner en los comentarios de la misma (el producto comprado, el tiempo que llevan como clientes o clientas…).

En el mundo online

Aquí lo más sencillo es dar el enlace clickable, o bien tal cual es o asociado a un texto que indique algo así como «deja reseña», «cuéntanos tu experiencia»… acorde con la forma de comunicarse de tu negocio.

De nuevo lo puedes añadir allí donde mostrabas las reseñas pero puedes filtrar a quién se lo envías para ayudar a que se pongan reseñas de clientes contentos.

También puedes dar indicaciones sobre qué comentar de la misma.

Pide a tus clientes que te dejen reseñas

Por muy fácil que le pongas a tu clientela el poder dejar reseñas conseguirás más si las pides.

Hay que encontrar el momento adecuado para hacerlo.

No queremos violentar al cliente.

En el mundo físico

Lo que suele funcionar mejor es pedirlo de palabra antes de despedirse del cliente o clienta.

Reforzarlo con la tarjeta en la que facilitas el enlace ayuda mucho pero también puedes dar un ticket o albarán que tengan ese QR.

Otra opción, que Google no quiere y de la que no debe enterarse (ver el apartado de reseñas falsa de más arriba), es ofrecer algo a cambio si dejan la reseña en ese momento. Hay que controlar muy bien que en ningún caso dejen comentario de ese «algo» conseguido gracias a la reseña.

En el mundo online

Compártelo en todos los canales de comunicación que tenga tu negocio:

Mensajería instantanea: sms, WhatsApp, Telegram…

Correos electrónicos.

Redes Sociales: Facebook, Instragram, Twitter…

De hecho dónde consigues el enlace para dejar las reseñas ya te ofrece diversas formas de poder compartirlo.

También puedes invitar a ello desde la web pero de nuevo conviene filtrar a quién se lo pides para obtener el máximo de estrellas posible.

Gestiona las reseñas

Una vez has conseguido una reseña debes responderla.

Lo antes posible.

Así lo espera el cliente y Google.

A todos nos gusta que si dedicas un tiempo a un negocio se te gratifique al menos con una respuesta agradeciéndolo. Especialmente si es una reseña positiva.

Si es negativa lo mínimo es recibir una explicación con ganas de dar solución a lo expuesto.

Es lo que se espera también por parte de los usuarios y usuarias que revisan las reseñas para decidir si van a comprar en ese establecimiento o contratar sus servicios.

Además esta es una excelente oportunidad para introducir palabras clave que ayudarán a ganar relevancia al negocio para las mismas.

Otros

Da rienda suelta a tu creatividad.

Busca los momentos y formas adecuadas para conseguir reseñas y que sean positivas.

¿Regalas un calendari anual?

¿Das un obsequio por Navidad?

¿En el papel o envoltorio que usas para el producto?

¿Envías una comunicación periódica al cliente?

¿Das las gracias por la compra vía WhatsApp?

Si el cliente se lo lleva físicamente a casa es probable que lo vuelva a ver en un momento más tranquilo como para entretenerse a reseñar un sitio.

Si el cliente lo recibe online, lo tendrá en el móvil bien a mano.

Conclusión

Las reseñas de Google permiten a cualquier usuario calificar un negocio tanto cuantitativamente (con estrellas) como cualitativamente (con un comentario libre).

Esta información genera un histórico en tu Perfil de Empresa de Google (Google Business Profile) a la que puede recurrir:

Tú mismo como gestor del negocio.

Los usuarios y usuarias que se planteen comprar o contratar en el mismo.

Google para valorar la popularidad del negocio.

Pero cuidado con saltarse la normativa de Google para tener más y mejores reseñas. Tiene el control de las mismas y las puede eliminar si lo considera oportuno.

Para conseguir reseñas tienes un montón de opciones.

Me gusta usar un esquema por fases:

Muestra que valoras tener reseñas.

Facilita poder dejar reseñas.

Pide a tus clientes que dejen reseñas.

Gestiona las reseñas.

En cada una debes usar tu creatividad para conseguir el propósito de la fase, adaptándolo a tu negocio y sector.

Sin duda el esfuerzo merece la pena y da resultados visibles tanto de cara la conversión de clientes y clientas como en cuanto a mayor visibilidad en las búsquedas de Google.

#seolocal #seo local #negocios locales #googlemybusiness #perfildeempresa #google business profile

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mikepercy123 · 5 months

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By focusing on e-commerce SEO, e-commerce businesses can improve their visibility in search engines, make it easier for potential customers to find their products, and increase online sales. Mobile SEO Mobile SEO refers to the optimisation of a website for mobile devices, with the goal of improving the visibility and ranking of a website in search engine results pages (SERPs) when users search from their mobile devices. With the increasing number of people using mobile devices to access the internet, it's becoming more important for businesses to optimise their websites for mobile devices in order to reach their target audience and improve their search engine visibility. One of the key components of mobile SEO is responsive design, which involves designing a website in a way that it automatically adjusts its layout and content based on the size of the screen it's being viewed on. This helps to ensure that a website is user-friendly and easy to navigate, regardless of the device being used. Another important aspect of mobile SEO is page speed, which refers to the time it takes for a page to load on a mobile device. Slow-loading pages can lead to a high bounce rate and a poor user experience, which can negatively impact the ranking of a website in search engine results pages. To improve mobile page speed, businesses should optimise images and use caching to reduce the amount of data that needs to be loaded each time a page is accessed. Mobile internet users illustrated A typical example of mobile SEO is optimising a restaurant website. A restaurant owner may make sure that their website is designed using responsive design so that it adjusts its layout and content based on the size of the screen it's being viewed on. They may also optimise the images on their website and use caching to reduce the amount of data that needs to be loaded each time a page is accessed, improving the page speed and user experience for mobile users. These optimisations can help the restaurant's website rank higher in SERPs when people search for restaurants from their mobile devices, increasing the likelihood that potential customers will find the restaurant and make a reservation. In conclusion, mobile SEO refers to the optimisation of a website for mobile devices, with the goal of improving the visibility and ranking of a website in SERPs when users search from their mobile devices. By focusing on mobile SEO, businesses can improve their user experience and reach their target audience, regardless of the device being used. These are some of the most common types of SEO, and businesses can benefit from a combination of these techniques to improve their overall search engine visibility and drive more organic traffic to their website. Tips for keen beginners For beginners who are short on time and want to do as much SEO as possible themselves, here are some tips and tricks to get started: Tips for keen beginners who are short on time Conduct Keyword Research: Understanding the keywords your target audience is using to search for your products or services is key to optimising your website. Use tools such as Google Keyword Planner to identify the most relevant and high-traffic keywords for your business. Optimise Your Title Tags and Meta Descriptions: The title tag and meta description are two of the most important on-page elements for SEO. Make sure your title tags are descriptive and accurately reflect the content of each page, and that your meta descriptions provide a compelling summary of what each page is about. Use Header Tags: Header tags (H1, H2, etc.) are used to structure the content of a page and make it easier for search engines to understand the relevance of the content. Use header tags to organise your content into sections and sub-sections. Use Alt Text for Images: Alt text is a description of an image that is displayed when the image cannot be loaded. Search engines use alt text to understand the content of an image, so make sure you include descriptive alt text for all of the images on your website.

Focus on Content Quality: Content is the backbone of SEO. Make sure the content on your website is high-quality, relevant, and valuable to your target audience. Regularly adding new, relevant content to your website can help improve your search engine visibility. Get Backlinks: Backlinks are links from other websites to your website. Search engines view backlinks as a vote of confidence in the quality of your content. Focus on creating high-quality content that other websites will want to link to, and reach out to other websites in your industry to ask for backlinks. Use Google Search Console: Google Search Console is a free tool from Google that allows you to monitor your website's performance in search results. Use this tool to track your website's rankings, monitor any errors or crawl issues, and receive alerts for any significant changes in your website's visibility in search results. By following these tips and tricks, beginners can get started with optimising their website for search engines on a tight schedule. It's important to remember that SEO is a long-term strategy, so consistent effort and attention to detail are key to achieving success. Outreach tips to help you get backlinks Successful outreach is an important part of earning backlinks. Here are some tips and tricks to help beginners land their first backlinks from websites in their niche: Personalise Your Outreach: Personalizing your outreach is key to making a good impression and increasing the chances of landing a backlink. Do your research on each website, and craft a personalised email or message that speaks directly to their interests and needs. Offer Something of Value: Offering something of value to the websites you want to get a backlink from can increase the chances of your outreach is successful. This could be a guest post, an exclusive discount for their audience, or a free trial of your product. Make Your Email Short and Sweet: Keep your email short and sweet, and get straight to the point. Make sure your subject line is attention-grabbing, and that your email is easy to read and understand. Highlight the Benefits of Linking to Your Website: Make sure you highlight the benefits of linking to your website in your outreach. Explain how your content is relevant and valuable to their audience, and how a link to your website will help their audience find the information they need. Follow-Up: Don't be afraid to follow up with the websites you've reached out to. A polite follow-up email can increase the chances of your outreach being successful. Track Your Outreach: Tracking your outreach is important to understand what is working and what isn't. Use a spreadsheet to keep track of which websites you've reached out to, when, and what the response was. By following these tips and tricks, beginners can increase their chances of landing their first backlinks from websites in their niche. Remember, outreach is a numbers game, so don't be discouraged if your first few attempts are not successful. Keep trying, and you'll eventually find success. SEO Basics: FAQS How much does it cost?The cost of SEO services in the UK can vary widely based on several factors such as the size of the website, the competitiveness of the industry, the experience of the service provider, and the specific services being offered. For a small business website, the cost of SEO can range from £500 to £2,000 per month. For larger enterprises or more competitive industries, the cost can go up to £5,000 or more per month. It's also important to note that there's no one-size-fits-all solution to SEO, and the cost of services will vary depending on the unique needs and goals of each business. Some companies choose to hire an in-house SEO team, while others opt for a freelancer or agency for their SEO needs.How many keywords per page should I use?The number of keywords per page for optimal SEO can vary, but it's generally recommended to target 2 to 5 keywords per page. Focusing on

too many keywords can dilute the relevance and impact of each individual keyword, while focusing on too few keywords may limit the potential traffic that can be generated from the page. It's more important to focus on creating high-quality, relevant content that provides value to the user, rather than stuffing the page with keywords. The keywords should be used in a natural and meaningful way, including in the page title, headings, and throughout body content. Additionally, search engines are becoming increasingly sophisticated and can often identify and penalize websites that engage in keyword stuffing or other manipulative practices. Therefore, it's best to prioritize creating a positive user experience and following best practices for on-page optimisation.What are some mistakes small business owners make when using SEO?Small business owners often make several common mistakes when it comes to SEO, including: Keyword stuffing: Overusing keywords in an attempt to manipulate search rankings can actually harm your SEO efforts and lead to penalties from search engines. Neglecting mobile optimisation: With more and more users accessing the internet from mobile devices, it's essential to have a mobile-friendly website. Ignoring on-page optimisation: On-page optimisation, such as properly using headings, meta descriptions, and alt tags, is a critical aspect of SEO that is often overlooked by small business owners. Not creating high-quality content: Content is king when it comes to SEO, and without high-quality, relevant content, it's unlikely that a website will rank well in search results. Not tracking and measuring results: It's important to track and measure the success of your SEO efforts so that you can make informed decisions about how to improve your strategy over time. Not staying up-to-date with industry developments: The world of SEO is constantly evolving, and it's important to stay up-to-date on the latest best practices and changes to search algorithms. By avoiding these common mistakes, small business owners can maximize their chances of success with their SEO efforts and drive more organic traffic to their websites.Any tips on how to find SEO clients?There are several strategies for finding SEO clients: Networking: Attend local events and meetups, join online forums and groups, and connect with others in your industry to build relationships and promote your services. Content Marketing: Create informative blog posts, videos, and other content that demonstrate your expertise in SEO and attract potential clients. Referrals: Ask current clients for referrals, and offer incentives for successful referrals. Paid Advertising: Utilize paid advertising platforms like Google Ads and social media to reach potential clients and promote your services. Cold Outreach: Reach out to businesses directly through email or phone to introduce your services and offer a free consultation. Freelance Marketplaces: Utilize freelance marketplaces like Upwork and Fiverr to bid on SEO-related projects and connect with potential clients. Local Search optimisation: optimise your own website and online profiles to rank highly in local search results, making it easier for potential clients to find you. By implementing a combination of these strategies, you can increase your chances of finding quality SEO clients and growing your business.What is Cloaking in SEO?Cloaking is a black hat SEO technique in which the content or information presented to the user is different from what is presented to search engines. This is often done to manipulate search engine rankings by showing the search engine one version of a page (with keywords and content designed to rank well) and a different version to the user. Cloaking is considered unethical and manipulative and can result in severe penalties from search engines like Google. Search engines strive to deliver the most relevant and valuable results to their users, and cloaking undermines this goal by presenting false or misleading information.

Instead of using techniques like cloaking, it's recommended to focus on creating high-quality, relevant content that provides value to the user. This will not only help you avoid penalties from search engines but will also build trust with your audience and drive long-term success for your website.Any advice on what to ask SEO consultants?When hiring an SEO consultant, it's important to ask the right questions to ensure that you're hiring someone who can effectively help you achieve your goals. Here are some key questions to ask: - Can you provide examples of past successful SEO projects you've worked on? - How do you approach keyword research and selection? - How do you measure the success of your SEO efforts? - How do you stay up-to-date with changes to search algorithms and SEO best practices? - Can you walk me through your on-page optimisation process? - How do you approach building high-quality backlinks to a website? - Have you ever dealt with a Google penalty and if so, how did you handle it? - How do you measure the return on investment (ROI) of your SEO efforts? - Can you provide regular progress reports and insights into your work? - How do you approach optimising a website for local search? By asking these questions, you can gain a better understanding of the consultant's experience, expertise, and approach to SEO, and make a more informed decision about whether they're the right fit for your business.What is an SEO Manager?An SEO Manager is a professional responsible for managing and implementing search engine optimisation (SEO) strategies for a website or set of websites. Their primary goal is to improve the visibility and ranking of a website in SERPs through various tactics such as keyword research, content creation, link building, and technical optimisation. An SEO Manager is responsible for the overall direction and execution of a company's SEO efforts. This includes conducting keyword research to determine target keywords, developing and implementing on-page optimisation strategies, building high-quality backlinks, tracking and analyzing website performance, and continually testing and refining SEO strategies. An SEO Manager also works closely with other departments, such as marketing and product development, to ensure that SEO is integrated into the overall digital marketing strategy. They also stay up-to-date with changes to search algorithms and SEO best practices to ensure that their SEO efforts remain effective and in compliance with industry standards. In summary, an SEO Manager plays a critical role in helping businesses improve their online visibility, drive more organic traffic to their website, and ultimately achieve their online marketing goals.Why is unique content important?Unique content is important for SEO because it helps search engines understand what a webpage is about, and whether it's relevant and valuable to their users. Unique content also helps to establish a website's authority and credibility in a particular subject or niche. Search engines use complex algorithms to rank websites based on many factors, including the relevance and quality of the content. By providing unique and relevant content, a website can demonstrate its expertise in a particular subject and show that it is a valuable resource for users. Duplicate or low-quality content, on the other hand, can harm a website's SEO performance. Search engines may consider duplicate content to be spammy and penalize the website, lowering its ranking in search results. Additionally, users may find low-quality content uninteresting and unhelpful, leading to a high bounce rate and low engagement. In summary, unique and high-quality content is crucial for SEO success. It helps search engines understand what a website is about, establishes its authority and credibility, and provides value to users. By creating and publishing unique content on a regular basis, websites can improve their search engine visibility, drive more organic traffic, and achieve their online marketing goals.

How many articles does a typical blog need before it starts ranking?There is no specific number of articles that a blog needs to start ranking in SEO, as the ranking factors are many and varied, and can vary from one website to another. The ranking of a blog depends on factors such as the quality of the content, the relevance of the keywords, the user experience, the number and quality of inbound links, and many others. That being said, it is generally recommended to have a minimum of 10 high-quality articles on a blog before starting to optimise it for search engines. This allows the blog to establish a solid foundation of content and provides opportunities for internal linking and the creation of a keyword-rich sitemap. However, the number of articles alone is not enough to guarantee ranking success. It's also important to ensure that each article is well-optimised, relevant, and valuable to users. Additionally, a blog must continue to publish high-quality content on a regular basis to maintain and improve its ranking. In summary, there is no set number of articles that a blog needs to start ranking in SEO. It's important to focus on creating high-quality, relevant, and well-optimised content, and to continuously publish new content on a regular basis to maintain and improve search engine visibility.How to work with a Technical SEO Agency?Working with a technical SEO agency can be a valuable asset for businesses that want to improve their search engine visibility and drive more organic traffic to their website. Here are some steps for working effectively with a technical SEO agency: Establish clear goals and objectives: Define what you hope to achieve from the technical SEO work, such as increased organic traffic, improved search engine rankings, or a better user experience. This will help the agency understand your needs and expectations, and prioritize the work accordingly. Provide access to your website and analytics: Give the agency access to your website and analytics tools, such as Google Analytics, to enable them to perform a comprehensive analysis of your website's current state. Share relevant data and information: Provide the agency with any relevant data and information, such as the target audience, target keywords, and competitors, to help them understand your business and target market. Collaborate on the technical SEO audit: Work with the agency to perform a comprehensive technical SEO audit, and review and discuss the results. This will help identify any technical issues that are affecting your website's ranking, and provide a roadmap for the technical SEO work. Monitor progress and results: Regularly review the progress of the technical SEO work, and monitor the results using analytics tools. This will help you track the impact of the work on your website's ranking, traffic, and conversion rate. Communicate regularly: Maintain open and regular communication with the agency, and provide feedback on their work and results. This will help you ensure that the agency is aligned with your goals and expectations and that the work is progressing as expected. By following these steps, you can work effectively with a technical SEO agency to achieve your goals and improve your website's search engine visibility and organic traffic.Should I pay for backlinks to my website?If a website asks you to pay for a backlink, it is considered a paid link, and it can be seen as a violation of search engine guidelines. Paid links can lead to penalties and a drop in search engine rankings, so it is best to avoid them. Instead, focus on earning backlinks through high-quality content, outreach, and relationship building. Offer value to websites in your niche, and aim to establish mutually beneficial relationships with them. If a website is open to including a link to your website in exchange for something of value, such as a guest post or an exclusive discount for their audience, it can be a more ethical and sustainable way to earn backlinks.

Summing up the SEO Basics In conclusion, SEO is a complex and ever-evolving field that requires a multifaceted approach to succeed. On-page SEO involves optimising individual web pages, while off-page SEO focuses on earning backlinks from other websites. Technical SEO deals with the technical aspects of a website, and local SEO helps businesses rank in local search results. E-commerce SEO focuses on optimising online stores, and mobile SEO is crucial for ensuring a website is optimised for mobile devices. For beginners, it's important to start with the basics and focus on creating high-quality, relevant content. Building relationships with other websites in your relationship-building and it can also help you earn backlinks. Avoid paid links, as they can lead to penalties and negatively impact your search engine rankings. With time and effort, a strong SEO strategy can help drive more traffic to your website and improve your search engine rankings. This article was first published on AIO Spark: SEO Basics Explained

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