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one7startups-blog · 5 years

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8 Business Lessons From Game of Thrones

Pay your debts quickly.

One of the phrases that pops up in the series is "a Lannister always pays his debts"--which refers to the richest kingdom's credo. In business, debt reduction is not just a part of your financial statement, says Heather Taylor, the Social Media Manager at MyCorporation.com. She says dry spells will come, and debt destroys any flexibility.

Let your competitors destroy themselves

Plenty of start-ups enter a market that's already inhabited by others. That can be a good thing, says Chris Healey, the Web director of marketing at Inspyder Software . As the dwarf-prince Tyrion Lannister says, your enemies hate each other as much as they hate you. Letting your "combatants" fight each other through feature wars and marketing campaigns gives you a chance to build up your own storehouses--and attract more customers.

Freedom begets loyalty

In Game of Thrones, allegiance is nothing short of sacred. But it's also portrayed as a privilege and, well, a little less than optional. Maree Jones, an account coordinator at KC Projects, says the best management style is one that gives employees options--treat them as allies, not slaves. "In a recent episode, the Khaleesi have purchased a number of slave warriors called the Unsullied. They are trained to do as they are told no matter what it is. She purchases these troops, and gives them a new sense of freedom and self worth," she says. "In turn, they seem to be even more loyal to her--by choice--rather than by force."

Be kind

Sure, there are scenes in the HBO series that are graphic and violent--not too much to learn there. In between, there are also moments of kindness and sacrifice. Ivan Weinreb, a business consultant, says it might seem unnecessary to show kindness to a customer or business partner, but it will pay long-term dividends. As a queen tells her son in the series, "The occasional kindness will spare you all sorts of trouble down the road."

Cultivate your influence over time

A spymaster-to-the-king named Varys once explained how he was a beggar but, through cunning and manipulation, rose to prominence. (Sounds a bit likemy own Twitter feed\Andrew Aversa, the co-founder and lead developer atImpact Soundworks, says that's precisely how social networking works: You build an audience one person at a time. "Each connection you make, each new client, each review, interview, or press release, contributes to your business' profile and your own personal influence and network," he says.

Unity builds power

Robert Baratheon, also known as the King of the Seven Kingdoms, once explained how the power of an army can work. He held up five fingers, and then held up one finger. Then, he asked the queen which number is greater. She guessed wrong: Power comes in one unified approach. As Nick Dujnic, the multimedia marketing manager at display ad company LiveIntent explained, a united team is more powerful than a group of zealous individuals working independently. "Choose people that are passionate and focused on a singular goal--your goal," he says. "The worst thing you can do is to surround yourself with a team that, no matter how smart or talented, does not believe in your product. A united force, one that truly believes in what you are doing and wants to see it through to the end, will do what is necessary to find success."

Plan your strategy... or else

House Stark, who rule in the northern lands of the Seven Kingdoms, has a lesson that's easy to forget for any start-up: Winter is coming. This theme is a major plot-point in the series, and the opening of the latest season shows the remnants of a wintery battleground. "Strategic planning for the long term and being ready for any disasters which may come in the future are important traits for successful small business leaders," says Daniel Saynt, the chief creative director and founder of blogging network Socialyte Collective. "While entrepreneurs may feel reinvesting back into the company is the best use of profits, those who save a reserve as a rainy day fund find that their companies navigate bad times better."

Know who to trust

Knowing who to trust is critical, especially when a company first launches. Elizabeth Zelman, a marketing associate at bid management company Privia, says a common theme on the show is knowing the difference between friends and enemies. "Eddard Stark chooses to trust Littlefinger and gets his head chopped off for his efforts," she says. "If he had trusted Renly instead, things would have turned out differently." Sound a little dramatic? Sure--but a good lesson for anyone trying to build a company.

#gameofthrones gameofthronesfamily gameofthroneshbo gameofthronesmemes GameOfThronesSeason7 gameofthronesfan gameofthronesseason6 gameofthron

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cdigitalss · 2 years

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Socialyte’s Sarah Boyd offers insight into today's social media work

Socialyte’s Sarah Boyd offers insight into today’s social media work

When it comes to social media and influencer marketing, nothing stays the same for long. While you might still have some success sliding into the DMs of your favorite social media personality, the industry is increasingly relying on talent agencies to manage brand/influencer relationships. So, what is this work like? We caught up with Sarah Boyd, president of Socialyte to discuss her work as…

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t-cus · 2 years

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Bitch stole my mother fucking look 👀 💼 🤬🐼🪩🥹 I’m manifesting Kylie will see this, repost this, make me famous, then I can somehow work in fashion for the rest of my life , anyways made this dress. It’s ok, def a little rough but I make everything in a rush for fear of being seen, maybe the secrecy makes it better 🌎 hope everyone can feel free

#kylie speaks #socialyte #kylie jenner #kylie cosmetics #fashion #fashionblogger

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musicdiscoveryapp · 3 years

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Musicians in Maryland, USA. Listen free, watch videos & share. DISCOVER SRL Networks' premier roster of top independent artists/bands around the world, get their latest releases, news, reviews, concert/tour dates, videos & more. Discover The Socialytes.

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lovecrazysaladcollection · 5 years

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“

イギリスの新聞『ガーディアン』紙には、「日本の教育は詰め込み式だから、基礎学力はついたとしても、批判的思考力は身につかないはず」という趣旨の記事が出ていました。

（「なぜ日本人の子どもは、算数や読み書きで世界一なのか」『ガーディアン』紙、2013年10月8日） http://www.theguardian.com/world/2013/oct/08/why-do-japanese-children-lead-world-numeracy-literacy

（上記の英文記事の紹介が次にあります。「詰め込み受験勉強のおかげ？　日本の成人「学力」世界一の理由を海外メディアが分析」『ニュースフィア』2013年10月12日」） http://newsphere.jp/national/20131012-1/

『ガーディアン』紙の記事で強調されているのは、日本の子どもが覚えなければならない漢字の多さです。

小学校卒業までに1006字、中学卒業までに1130字、高校卒業までに2000字程度を覚えなければならない、それぐらい覚えないと社会人としてやっていけないと紹介しています。そして、そんなに多くの漢字を覚えるために、日本の子どもは、詰め込み教育を強いられ、批判的思考力を養う機会が奪われている。日本人の子どもは哀れだ！というような口調で書かれています。

欧米人のアジア観って、いつまでたってもあまり進歩がないですね…。

欧米人にとっては、漢字は、とても難しくみえるようです。戦後、ＧＨＱも一時期、「専制的で前近代的な」日本社会の「民主化」を進めるために、漢字を廃止し、ローマ字表記に切り替えようと考えたようですし。

ですが、日本人からしてみると、漢字を覚えるのが特に大変！ということはあまりないと思います。掛け算の九九や、歴史の年号や、英単語とあまり変わらん、という感じでしょうか。

言語社会学者の鈴木孝夫氏は、逆に、日本語の表記システムに漢字があることが、一般庶民と知識層との間に諸外国のような際立った格差ができない一因だと述べています。特に、日本の漢字には、中国や朝鮮半島などとも異なり、「音読み」と「訓読み」があることが、知的格差を作らないという点で大きいと論じています。

鈴木氏によれば、たとえば英語だと、知識層が使うような専門的語彙は、一般庶民には初見ではまったく意味がわからず、とっつくにくい語がほとんどだというのです。

鈴木氏は次のような例をあげています。

hydrocephalus （水頭症） pyroclastic (火砕流) socialytic (lamp) （無影灯）（手術室で用いる影になる部分を作らない証明器具） pithecanthrope （猿人） heliotropism （向日性） anthropophagy (食人)

これらの英単語は、専門的な語彙であり、英語を母語とする人々でも、よほどのインテリというか専門家でなければわからないそうです。

たとえば、鈴木氏は、イェール大学に客員教授として赴任していた時、あるセミナーの席で、イェール大学の人文社会系の大学教員や大学院生を前にして、”pitecanthrope”という単語を黒板に大書きして、意味がわかるか尋ねた��うです。そうしたら、まったく、この単語の意味がわかる人はいなかったということです（鈴木孝夫『日本語と外国語』岩波新書、138-139頁）。

日本だと、たとえ専門外の人の集まりでも、「猿人」と書けば、だいたいの人はその意味がわかります。

英語の高級語彙（専門的語彙）は、ラテン語やギリシャ語に由来するものが大部分です。鈴木氏によれば、ラテン語やギリシャ語に精通した人であれば、初見でも、こうした高級語彙の意味がおおよそ推測できるとのことです。

たとえば、hydrocephalus（水頭症）でしたら、hydroは水、cephal-は頭にあたるギリシャ語由来の綴りです。同様に、二番目のpyroclastic パイロクラスティック（火砕流）でしたら、パイロの部分が「火」で、クラソは「砕く」という意味のギリシャ語出自の綴りです。

ギリシャ語をしっかりやったことのある人なら、ある程度、「水頭症」や「火砕流」という意味を推測できるそうです。

ですが、ギリシャ語やラテン語に通じている人は欧米でも現代ではごく少数のインテリに限られますので、英語を母語とする人でも専門家でない限り、上記のような単語の意味を語源から推測することはほとんどできず、初見では理解できないということです。つまり、hydro＝water（水）とか、cephal-＝head（頭）とか、pyro＝fire(火)などと、一般の人は、結び付け難いのですね。ですので、いきなりhydrocephalusとか、pyroclasticという語がでてくると、専門家以外は、ちんぷんかんぷんということになるというわけです。また、一度くらい意味を聞いただけでは覚えるのが難しいんですね。

日本語でも、音だけで「suitosho」、「kasairyu」と言われると、なかなか何のことか想像もつきません。

日本語の高級語彙の多くは、中国語由来の言葉である漢字の組み合わせで作られています。高級語彙が外国由来の言葉の組み合わせで作られるという点では、日本語も英語も、あまり変わりません。

ですが、鈴木氏によると、日本語の場合は、漢字には「音読み」だけでなく「訓読み」もあることが、本来は外国由来のなじみのない言葉をわかりやすくするのに一役買っているのです。

たとえば、「水」という漢字には、「スイ」という音読みだけでなく、子どもでも日常生活で使う、なじみやすい大和言葉である「みず」という訓読みが付きます。あるいは、「砕」という漢字には、「サイ」という音読みだけではなく、「くだく」という訓読みがあります。

つまり、鈴木氏によると、日本語の場合は、「スイ＝水＝みず」��「サイ＝砕＝くだく」という具合に、高級語彙を形成する漢字の音という外来要素が、その漢字の訓というなじみやすい日常の言葉（大和言葉）に結び付けられているために、日本語の高級語彙は、わかりやすく、覚えやすいというのです。

言ってみれば、訓読みがあるということは、「『砕＝サイ』という漢字は『くだく』って意味だよ、「砕く」とも書くよ」、とか、「『食＝ショク』という漢字は『たべる』って意味だよ、「食べる」とも書くよ」と折に触れて示しているようなものですよね。

このように、鈴木氏の説明によれば、「漢字の音読み・訓読み」とは、外来の抽象的概念を、日々の暮らしのなかでなじみやすい日常語に結び付ける働きをもつ仕組みだということです。

だから、日本語の場合は、特に、教養がある人とか、その分野の専門家ではない一般の人々であっても、かなり専門的な言葉が比較的かんたんに理解でき、たとえ初見でもとっつきやすいというわけなのです。高級語彙と日常の言葉にあまり断絶が生まれないんですね。日本語というのは、格差を作り出しにくい、皆に優しい言語だといえないでしょうか。

このことは、日本では、「知識人」と「一般の人々」という仕切りがほとんどなく、一般庶民の知的レベルが非常に高いということにつながってくるように思います。

ながながと書きましたが、うまく説明できたかどうかちょっと心配です…。 f(^_^;)

結局、何が言いたかったかというとですね、一つは、日本は、やはり、格差社会になっちゃいかんのじゃないかということです。以上の漢字の音読み・訓読みの仕組みに表れているように、「国のかたち」が、大きな格差ができにくいようになっているのではないかと思います。

日本は、やはり経済にしても、知的な側面にしても、一般庶民の力で保たれている国なので、多くの普通の人々が能力を磨き発揮できる社会をこれからも作っていかなければならないのだと思います。

それと、今回もう一つ指摘したかったのは、外国人が日本に対していうことって、結構、的外れなこともあるんじゃないかということです。

『ガーディアン』紙が相も変わらず書いているように、イギリス人から見れば、漢字は、ものすごく難解に見えるんでしょうね。だから、彼らの観点からは、いっそのこと、漢字を廃止してみたらどうだというような提案が出てきがちです。実際、欧米人の観点を真に受けて、漢字廃止論を唱えてきた日本人もたくさんいます。

ですが、鈴木氏の述べているように、おそらくこれは的外れです。逆に、日本語には漢字表記システムがあるからこそ、一般人と専門家との間にあまり垣根がなく、一般庶民の知的レベルが非常に高くなりやすいといえるように思います。

あまり外国目線の改革提案を真に受けずに、われわれは、自分たちの常識や生活感覚を信頼してやっていけばいいんじゃないでしょうか。日本人は、どうも最近、そういう常識や生活感覚に対する自信を失っているようです。米国などの外国から、改革が必要だ！といわれると、ホイホイ追従してしまいますし。

いつもにもまして、ながながと失礼しますた

” - 【施光恒】日本人の底力 | 三橋貴明の「新」日本経済新聞 (via itokonnyaku)

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90sxfashionmaster-blog · 5 years

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Got a little done up for the Socialyte Awards last week, held at The Box in the Lower East Side. I was so honored to receive the Industry Choice Award! I wore this simple but dramatic pseudo-robe dress from Jenni Kayne’s fall collection that I’m extremely sure I didn’t tie up in the manner intended. I always have to have something slightly off don’t I. There were, entertainingly enough for a blogger event, no photos allowed inside the venue so these were shot around the Bowery after heading out.

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amy-marietta · 5 years

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OUR FIRST SHOW LAUNCHED!!! (by Amy Marietta) OUR FIRST EPISODE FOR OUR SHOW IS LIVE!!! I'm SO EXCITED and would REALLY APPRECIATE any love(subscribe, comment, thumbs up) on the video which you can watch/listen to here: https://www.youtube.com/watch?v=oPH18nIf5Uk&t=122s This episode we interview Becca Bahrke, Director of Talent at Socialyte - one of the top content creator / influencer agencies in the world. We cover key topics of social media, where it's at, and where it's headed. If you want to understand how the social media world works, what influencers actually do all day, and how to grow your account - tune in. instagram.com/under_the_influence_show/ Follow me on Instagram for more:) instagram.com/amy_marietta/ LOVE YOU! LOVE YOURSELF!

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justtempo · 7 years

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A Fitness Influencer’s Guide to Making Money on Instagram

It is not easy to build a follower base of 100,000+ on Instagram, especially in fitness. If you have surpassed this milestone – congratulations! Your platform is powerful and will likely only grow larger in the coming months. The question on our mind is how are you monetizing this platform? Are you monetizing is through multiple revenue streams? There is no such as a get rich quick scheme. It takes time but the investment is worth the payoff. Our research shows that you could be earning $10,000 per month from your Instagram account with the right monetization strategies.

We explore answers to all those questions and highlight strategies in this post. And don’t worry; if you have yet to eclipse that 100k milestone, this goal is clearly on your mind if you are still reading this post!

SELL YOUR FITNESS ADVICE

1) Build your own fitness app

Why would you? Recurring, revenue stream. Influencers charge their customers either a monthly or an annual fee to access Premium features and get more workouts. Influencers with 1m+ followers can expect to earn $300,000+ per year in passive income based on their audience reach and activation rates.

Technology has advanced tremendously in the last few years. Now, it is easier than ever to launch your own, custom fitness workout app.

Tempo (shameful self-promotion) - partners with elite fitness influencers to build, launch and help market apps. Your custom app is 100% free (other than the time you spend creating content) and features your brand, your exercises and workout programs. In exchange for powering the technology, handling customer service and supporting marketing efforts (branding, digital marketing) - Tempo receives a percentage of the subscription revenue.

Trainerize - is a great option if you are looking to expand your in-person personal training business online in a 1:1 environment while boosting engagement with your clients. The app is a freemium model.

2) Create an online fitness course or class

Another way to generate recurring revenue is by creating an online fitness course or class. There are a few “marketplaces” and websites that exist which help you create these courses and classes.

Udemy - is a marketplace to find online classes. Their is a section for health, wellness and fitness. They claim to have paid out over $17m to their instructors with the average instructor earning $8,000 per course.

Yondo - is similar to Tempo, except instead of building a fitness app, they help you build a website to sell your live online classes and fitness videos. You can get set-up for free and then plans range from $27/mo to $297/mo.

Booya -- Booya creates online classes for fitness enthusiasts. You can apply to become one of their coaches and contribute to the community.

3) Launch an eBook

If you don’t want to create an app or a website to sell your fitness content, you can always create an ebook or guide for your followers to download. There are quite a few companies that help you create eBooks these days. A few to check out are:

LuLu - is a self-publishing company which helps authors launch their own books and ebooks.

Blurb - makes it easy to create and distribute ebooks.

ebookburn - is a no frills solution for creating ebooks.

SELL ADVERTISING

1) Sponsored posts & shoutouts

As you may suspect, advertising rates vary. By vary we mean vary drastically. A general rule of thumb is than Influencers with between 1k and 10k followers can earn up to $50 per sponsored posts. Influencers with 10 to 50k followers can earn between $200 and $2000 per post. Influencers of 50k to 100k have the ability to earn anywhere from $2500 to $4000 per post. More than 1m followers? We have hard of Influencers earning up to $15,000 per paid post.

According to a recent survey from GroupHigh, the vast majority of Influencers charge between $200 and $400 per sponsored post.

Now a big factor here is engagement. You can earn a premium if you can demonstrate your audience is not just large but engaged. Why? Advertisers will want to ensure their posts are a) being seen and b) being engaged with.

In addition to sponsored posts, you can also:

Sell advertising in the caption space below your photos

Sell the links in your bio -- offer a company the opportunity to purchase the bio link. With the right call to action, this should send highly qualified visits to that advertiser’s website.

No matter which form of sponsorship you pick, there are all sorts of FTC disclosures you need to abide by when promoting sponsored posts. Make sure to read up on the most up to date policies directly on the FTC’s website!

Check out a few links to discover brands seeking Instagram sponsorship opportunities:

Ifluenz - all you need to get started is an Instagram account with 5000 followers or more and a PayPal account to receive your money.

ShoutCart - No minimum follower counts are required. The platform earns 10% or more based on the type of sponsorship. They keep track of stats and process payments on your behalf.

FameBit - you can select from sponsorships posted by brands (Marvel, Adidas) and get paid for creating great content. Influencers with 5k+ followers are eligible.

There are dozens of Influencer networks which allow you to sign up and connect with brands (or brands can reach out to you).

RevFluence - claims to have powered over 100k connections. They partner with top flight brands who spend big money to reach Influencers. You’ll need to apply to join the network.

Speakr - More than 60 major brands monetize their own network along side Speakr's network to scale influencer media buying capabilities.

Influicity - claims 3m+ influencers are on their platform. Influicity connects their influencers with big brands, start-ups, agencies, talent management firms and publishers. It is free to sign-up.

HypeTap - is an Australian based company which connects Influencers with brands. The company earns a 10% commission on all paid campaigns. You have to apply to join the community.

2) Get agency representation

ViralNation - is a top influencer talent agency, professionally representing and securing endorsement deals for social media’s top creators.

MediaKix - is a leading influencer marketing agency connecting the world’s top brands with passionate socially-engaged audiences through social media influencers, influencer marketing, YouTube influencers and Instagram influencers ("Instagrammers”).

Socialyte - is a full-service agency that will develop and manage a customized influencer digital marketing program.

Mobile Media Lab - a leading creative agency which connects brands with Instagram Influencers.

3) Join an influencer marketing network

TRIBE - is a marketplace where brands can easily invite and brief these Influencers to activate powerful 1:1 campaigns and engage audiences they’re desperate to reach.

4) Sign up for affiliate marketing programs

One of the easiest ways to quickly start making some extra spending money is to sign up for affiliate networks and promote products from companies you believe in which you believe your audience will love. The idea is to curate. Help introduce awesome companies and products to your followers. To get started, all you need to do is sign up on the affiliate network (see more below) as a publisher and search those networks for companies you are interested in.

If you find success, it is very likely that you will have leverage to contact the companies directly and become a brand advocate!

Here are a few affiliate networks that are worth signing up for:

Amazon Associates - sign up to market any product featured on Amazon. Amazon pays you a commission on the shopping cart value for visitors who click on the links you promote. Meaning, you earn a commission on their entire basket value, not just the product they ordered! Depending on the volume of referrals, you can earn up to 10% per sale.

Shareasale - a popular (and easy to use) affiliate marketing program which features nearly 4000 brands. Once you are approved, you can browse the available brands and decide which ones you want to promote! Sales commissions vary and are set by each brand.

SELL YOUR OWN PRODUCTS

1) License your Instagram fitness photos

There are also a few sites that you can use to actually put your Instagram photos for sale. You can expect to license your photos for $5 to $10 each. A few websites to check out are:

Foap - a marketplace to buy and sell “stock imagery.” You’ll split the revenue 50-50 with the website.

Twenty20 - has 300k+ photographers in the real-world and has 45million+ images available available for licensing.

2) Sell branded merchandise

Design your own, branded apparel for the gym! There are a few companies which offer tools to design and customize your own merchandise and make those items available for sale. As the designer, you don’t need to worry about manufacturing, shipping or customer service. Once you design the product, you can make it available for sale on the website and earn a percentage every time it sells. Check out a few of our favorites “merchandise as a service” platforms.

Print All Over Me (PAOM) - is a marketplace which allows you to upload your own artwork to silhouettes and then offer your design for sale. You will get a storefront on their website and every time someone purchases your item, you will receive at least 20% of the sale. PAOM has 100+ products (many of which are made in the USA) to customize. Here are a few interesting ones that gym lovers might love!

Yoga Pants

Sports Bras

Swimwear

Sports Bags

Printful - Claims that if you have 1 million social media followers or an existing store with $5000 or more in monthly sales, Printful for Brands can build and manage your ecommerce store. With a revenue-share payment model, you run no risk in participating. Each order is printed on demand, so you don't pay any upfront costs. We'll take care of every step of the process, leaving more time for what's important to you. For those without 1 million followers, you can still open a merchandise on demand storefront with no minimum requirements.

Spreadshirt - allows you to design, customize and sell over 200 products from apparel to technology and home goods. You’ll get your own webpage on their website to sell merchandise.

#instagram #fitness #personal trainer #monetisation #fitness app

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