#somepowerfulemailmarketinghacks emailmarketingbeginnersguide

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Importance of Email marketing for your business

Email marketing is one of the topmost tools of marketing. This marketing is a need for every business in today’s life.

Each year it gives tremendous opportunities to organizations because it is ever-changing and evolving.

In simple terms, Email marketing is the form of marketing which is used to promote your business, build your brand and sell goods and services. It is one of the highly effective strategies that one can use in digital marketing.

It has the power to convert prospects into customers. In fact, email has an ROI of 38:1 on average.

It is mainly used by professionals, marketers and entrepreneurs to increase their company’s performance.

Emails are used worldwide. It is researched that 91% of users check their email list on regular basis.

With no doubt, email marketing is an easy affordable method and can yield great profits. It allows you to target the right audience. You can target them according to their interests, age, gender, demographics, language and location etc.

It is cheaper than any other form of marketing. It gives an equal and fair chance to grow your business whether it is small or large in size.

The more you will invest in this marketing, the higher you get revenues.

Even everyone is using mobile phone these days; you can target more mobile customers through email marketing.

And if you need a proficient approach to increase open rate, leads, and conversions then keep your consumers updated about your brand by sending them good emails with images, logo, videos, and special offers. It is further can give a reason to share your email to others as well.

There are some major aspects in email marketing which every marketer should know while sending emails. 

·         A good subject line

·         Creative content

·         Send offers and coupons

·         Add call-to-action

·         Segmentation

 Here are five reasons why you should use email marketing for your business:

1.       Cost Effective

Undoubtedly, Email marketing is the most cost-effective way to market your brand.

If we look at the traditional methods like TV ads, print ads and direct mail, these were so costly and don’t even assure you for good results.

But email marketing is quite cheaper than any other form of marketing. It also provides a great ROI.

 2.       Build Relationship with the audience

 Your emails should be clear and catchy so that user will get information what they actually want. It will help to build a loyalty with your customer.

Try to win them with emotions. Try to send more personalized emails which speak on your brand’s behalf.  Become a storytelling with your emails.  

 3.       Increase Brand awareness

 Email is almost 40 times more effective than social media channels like Facebook and Twitter in helping your business acquiring new customers.

Therefore, when a user subscribes to your email it drives them with a desire to get engaged with your brand. This simply increases your brand awareness.

 4.       Reach audience in real time

 With email marketing strategies you can reach a global audience in real time. Plus you can target more and more mobile users because emails have proven to convert very well on mobile devices.

 5.       Easy to measure

 In email marketing, it’s quite easy to test and track the data. It allows you to tell open rate, click-through rate and subscribes. This will help you in improving your strategies for future emails.

 You can also use some powerful email marketing hacks and email marketing beginners guide that will help you in driving traffic to your website and take your business to the next level.