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5 SEO tactics for blogs
For every website, blog or online store SEO helps your business grow. Nowadays, every business needs to invest in SEO as it is one of the best and cost-effective ways to improve your visibility online.
It offers more real value than any other form of marketing. It provides business a high ROI, credibility, branding and web traffic. If SEO tactics are implemented correctly then it may take your business to a next level.
So, if we talk about blogs, then writing blog content needs skill. Many bloggers just write whatever they are thinking of and later end up with no good results.
It is necessary to optimize your blogs for Seo. By offering fresh and relevant content you can take the advantage of many SEO tactics.
Keywords play an important role in Seo. There are various Seo tools and Seo trends which you need to follow to improve your blog posts.
And here we have some of the tactics for blogs:
· Think before you write
It is really important to think what you are writing about a topic or anything.
What exactly you want to deliver in front of your audience and what is the purpose of it? You should know the answers before you begin.
· Use Paragraphs
Readers love to read in paragraphs because it makes your article easier to read and every paragraph has its own impact. There should be a logical reason for starting a new paragraph.
· Reference others with links
When you mention another article in your blog post, try to include a link to the information you are referencing.
It is a good blogging protocol, you may also get lucky and receive a link back.
· Use Headings
Headings are important for the readability and for SEO as well. It also helps Google to grab the main topics of a long post and therefore can help in your ranking.
· Optimize the length of your article
Make sure your articles have a minimum of 300 words. Google likes long articles but if your article is too long, it might scare users away. The maximum article length should be around 700 words.
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How to become a successful Content marketer
We all heard a clause “Content is the King”. It has become the need of every business these days.
Behind every successful brand, there is content that really connects with the company’s spectators.
In this digital world, content has been using as a tool for improving the visibility of the brands. It gives you a chance to tell about you and your brand.
Content marketing is becoming the greatest way to attract and convert prospects into leads.
For example- When people start reading your content, they start developing an opinion about your products and services. And if they are showing their interest in reading it, that means they find it engaging, useful and informative.
And with no doubt, Content marketing is not bound with one single thing; it can be a wonderful career choice too.
What a content marketer does- He is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers.
If you’re new in this world, you can work as a copywriting position to develop your writing skills.
And if you want to use content marketing in your business then there are so many content marketing hacks which can double your website traffic.
So today we are writing some of the tips to become a successful content marketer:
1. Know your reader
Understanding the requirements of your readers is one of the most important factors of writing and a wonderful skill in being a good content writer.
2. Tell exactly, you want to say
Always remember you should focus on what you actually want to tell your audience, don’t make them confuse in anyways.
A clear-cut topic ends up with good and interesting content.
3. Select useful topics
Being a content marketer, you should have taken care of the latest trends and updates, what people are searching for.
Choose the informative, educational and engaging topics so that readers will show their interest in it and find it shareable.
4. Don’t Duplicate
Don’t ever post duplicate content, it will decrease your chances of Google detecting it, and at the end, you may get penalized.
Being unique is compulsory, not just because of a person who reads, but also for the reason that it is essential for SEO purposes.
5. Proofread as a Reader
Once you have done with the writing, read it as you are a reader. By doing this, you end up with error-free content.
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Top 5 SEO benefits for Bloggers
A blog is aimed to create awareness about your brand. It's the best tool to begin influence and make people trust you.
Blogging connects you with like-minded people. Its platforms are actually easy-to-use content management systems.
A positive blog may have power over a large number of fans. Blogging these days are getting very famous. People really show their interest in reading blogs.
Many of the blogs not succeed because they are not valuable enough for the blogger to devote their time to or because other people do not find value in the content.
So, it’s really important for your blogs to be successful at SEO and engaging people, it needs to be updated regularly.
Basically, SEO is the method of affecting the online visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.
There are a few SEO Tools for Blogging that can help you rank higher in Google.
Here we have listed some of the top benefits:
1. Results are permanent
One of the key benefits of SEO is that the results are approximately everlasting.
When you run an online advertisement on Facebook or any other platform, the results end once the ad expires.
But in SEO, you just make one time efforts and permanent results.
2. Measurable
There are so many analytical tools like Google Analytics which allows you to know how your visitors interact with your website which is measurable, from acquisition to behaviour to conversion.
In addition, you can use a SERP tracking service to see exactly how your individual pages rank for a given keyword.
3. Build trust and credibility
It builds trust among the audience by showing your page on the top of the search engine result page. It can make your brand stronger and well recognized.
4. Seo offer 24/7 promotion
The greatest advantage of SEO is that it works for you 24/7. There may not other marketing platforms that work for you around the clock.
5. Brings highly targeted traffic
One of the major benefits of SEO it targets very specific people according to their interests, demographics, location etc.
Visitors who search for your web page through organic search are already looking for your products or services. This makes SEO traffic far more effective.
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Top 5 Digital marketing blogs you must follow
Digital marketing has a great impact on every business these days. Digital marketing is basically used to market/promote products and services using technologies mainly on the internet.
Digital marketing is a broad landscape that covers SEO, Social media, PPC, Google AdWords and content marketing etc. These aspects help businesses to target the right audience and bring traffic to their website.
It is widely used in today’s scenario. Organizations are constantly looking for people who have expertise in the digital domain; they are ready to pay handsome salaries for their projects.
Also, digital marketing has the potential to reach a global marketplace. It is one of the most cost-effective ways of marketing. Using digital marketing strategies and tactics can give you fast results in real time.
You can track and measure your campaigns anytime. But there is not one thing in digital marketing; there are always so many new techniques and technologies coming each and every day. Therefore,the future of Digital marketing is bright.
So, if you really want to understand digital marketing then there are so many ways of learning digital marketing. You can read blogs online, watch videos and tutorials, ebooks, beginners guide etc.
Here we have listed a few of the blogs you must follow:
· SEO
1. MOZ
Website- https://moz.com/
2. Search Engine Journal
Website- https://www.searchenginejournal.com/
3. Search Engine Land
Website- https://searchengineland.com/
· PPC
1. PPC Hero
Website- https://www.ppchero.com/
2. Wordstream
Website- https://www.wordstream.com
3. Certified Knowledge
Website- https://certifiedknowledge.org/blog/
· Content Marketing
1. Jeff Bullas
Website- https://jeffbullas.com
2. Hubspot
Website- https://www.hubspot.com/
3. Kiss Metrics
Website- https://www.kissmetricshq.com/
· Google AdWords
1. Google AdWords Inside AdWords
Website- https://blog.google/products/ads/
2. Google Ads Developer Blog
Website- googleadsdeveloper.blogspot.com
3. Reddit AdWords
Website- reddit.com/r/adwords
· Social media
1. Social media explorer
Website- https://www.socialmediaexplorer.com/
2. The Future Buzz
Website- https://thefuturebuzz.com/
3. Social media today
Website- https://www.socialmediatoday.com/
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4 Powerful Reasons Why Blogging Is Essential For Your Business
Blogging is one of the popular as well economical ways to connect with your consumers and enhance your marketing efforts.
As per a recent report, about 80% of organizations are using blogging as an essential part of their overall marketing strategy.
Moreover, 82% of businesses confess that blogging is vital to their business. You will find numerous blogging statistics that’s reveals the importance of blogging in your content marketing efforts.
And if you’re not started yet, then it’s high time to get started.
Whether you are a small organization or a global corporation, blogging is essential to your overall Digital marketing strategy.
To inspire you more, here are 4 reasons why blogging is essential for your business.
Let’s get started…
1# It Helps You Drive Traffic To Your Website
Your blog provides you with an opportunity to produce and share relevant content for your audience. You can use this approach to draw traffic back to your website.
Make your blog a base for all of your social media platforms.
Your organization may be on several social platforms like Facebook, Twitter, Pinterest, LinkedIn, or others.
You should post links along with related visuals. And provide your social followers a motive to click on your link.
Moreover, you can add inbound links directly to your blog posts, to draw traffic to a particular page of your website.
2# It Will Boost Your SEO/SERP
Blogging boosts your SEO efforts. You newly published content is a key to beat your competitors in Google SERP.
You should add keywords in your blog posts. Make a List of keywords, blog topics, and categories in which you want to rank your business.
And use these keywords, and associated phrases while writing content for your posts.
Blogging on a regular basis related to your domain, business, and product or customer lifestyle will obviously boost your search keywords and definitely improve your website traffic.
3# It Helps Convert Your Traffic Into Leads
Now you have a huge amount of traffic coming towards your website, you got an opportunity to convert your visitors into potential customers.
You every blog post bring new opportunity to generate new leads. The method is actually simple: you just need to add a simple lead-generating call-to-action button to every blog post.
Generally, these CTA buttons lead to kinds of stuff like free ebooks, whitepapers, webinars, and free trials ... mainly any content for which somebody would be enthusiastic to exchange their information.
4# It helps in building better customer relationships
Blogs offer an additional resource to expand the relationship with your customer. By linking directly on your website, your customers are able to understand your business or product effectively.
Being a source of information blog is a great way to build trust. Customers love useful information and appreciate your efforts in providing useful information.
Moreover, just like your other social media platforms, reply to comments that will help you to interact with your consumer.
If they raise queries related to your products and services, then reply to them directly on your website with accurate answers.
Distinct from several other social media sites, a blog is normally searchable on your website for some time.
And your website comments remain last longer than on a Twitter response or Facebook post. And other customers will able to see your interactions too.
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5 reasons why you should get Google certified
Certifications are important when organizations are looking to hire people or promote. Education and skills are an important aspect when it comes to earning certificates in your domain.
Google Ads Certification is a professional certification that Google offers to those who show expertise in basic and advanced aspects of GoogleAds.
This certification allows you to express that Google acknowledges you as an expert in online marketing.
Google Adwords is an online advertising program offered by Google that helps website owners to reach the targeted customers directly. It is also known as Pay-Per-Click which simply means you only pay when someone clicks on your ad.
This pay per click system is an excellent way to reach potential customers who are actively looking for goods and services you are offering.
One of the main advantages of this course is its certification is free.
If you want to get a good and well-paid job, then this certification can help you in boosting popularity and credibility.
It is basically a badge that you can show off on your resume, website, and social profiles to drive more sales and lead for your business.
But to clear this exam you have to make sure for few things like you need 80% of marks to pass this exam. And for that there are so many resources that can help you with the brief knowledge to clear certification, you can read about it online, download e-books, watch tutorials and videos etc.
But we would recommend you to go for a professional course it will give you deep understanding, there are several Google adwords institutes in Hyderabad, Mumbai, Bangalore and Pune etc. You can register yourself from there.
Here we have listed 5 top reasons why should get Google certified.
· It’s Free
Google certification in past years wasn’t free since then Google found that so many people are showing interest in taking the test, so they made this service free now.
There is something for everyone because there is a variety of different test, anyone can appear for it.
· Get Hired
One of the best benefits of certification is it’s proven that employers look always for someone certified.
So, it’s no big deal to get hired in any reputed company in Digital marketing. Chances are getting more once you are certified.
· Stay updated
It is good to stay up to date on the on the latest trends. It helps you in bringing more practical knowledge. Being certified will provide you access to the latest things you must know.
· You will learn a lot
You will get to learn so many things in this test because it covers a range of different things like Google Analytics, Website Optimiser and much more.
Clearing the AdWords test simply means you need to have knowledge in all the basic modules of it, so learning more is always beneficial.
· It’s easy and quick
The best part of certification is it is very quick. You can easily finish your test within one or two days.
It directly helps you to develop your skills in a short while. You will also be able to apply for jobs very quicker than before.
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Top 10 Social Media platforms to Market your New Business
So you’ve decided to invest in social media to promote your new business and reach out to the target audience.
Definitely, you’ve made a good decision!
Social media is one of the best and cheapest ways to promote your business. It has changed the whole concept of marketing and advertising.
It allows you to set up a direct connection with your target audience and engage them to establish your brand in their hearts and minds.
But now the next big question is to How to choose the best Social Media Platform for your Business? What are the preeminent social platforms to invest in?
Which social media platforms will provide great ROI for your new business at the lowest cost?
Before diving into the planning part of your overall social media marketing strategy, you need to find the list of social media platforms that provide your newly launched business a great chance for reaching customers that you may not have reached otherwise!
And today we’ve gathered a list of top 10 Social Media platforms to Market your New Business. Have a look!
#1 Facebook
With more than 1.32 billion daily active users, Facebook is the most popular and widely used social media platform.
The platform is great for building:
• Brand awareness
• Website traffic
• Lead generation
• Online conversions
#2 Yelp
Yelp is a social networking platform specially designed to get customer reviews for a business. The platform is also popular as the king of reviews.
However, it’s very different from other social networking websites and platforms.
With more than 140 million active users, it’s a widely trusted website to get genuine reviews for a business from its customers.
And having positive reviews and ratings on this website will certainly help in maintaining your brand’s image and value.
#3 Google+
With 395 million monthly active users, Google+ is a social media platform owned by Google.
The platform is different from other social media network as Google+ plays an important role in improving your search rankings on search results.
Sharing your content on Google+ regularly will not only help you get exposure but it also helps Google get smarter at knowing the details of your website, and what it should rank for on Google!
#4 Twitter
Twitter’s worth lies in its capability for making your content viral. You can leverage this social media platform to share your business updates, recent news and more.
Here Hashtags play an important role in building your content popularity so make sure you use relevant hashtags for your tweets.
#5 LinkedIn
LinkedIn is a professional network. You should consider this network as your CV. You can show your experiences, your business history, core objectives, and major skill as well as recommendations from customers.
A great LinkedIn profile will help you win incredible business offers.
#6 Instagram
Instagram is a visual-based social media platform. The platform highlights your products and services in a very visual way.
The platform is best to showcase your products and services. Moreover, you can use this network to show your accomplishments as well.
Similar to Twitter hashtags play a major role in Instagram for making your content viral. Use this platform as a push tool to other platforms such as Twitter and Facebook.
#7 Pinterest
Similar to Instagram, Pinterest is also an interesting visual sharing platform. Here you can pin clickable images that lead back to your website/posts.
With over 100 million users, you should not ignore its marketing power.
#8 YouTube
Similar to Google+, YouTube is also own by the Search Giant Google.
YouTube is the second largest search engine with 1.57 billion monthly active users. The platform allows you to share your content in video format.
The platform is beneficial in SEO terms as well. YouTube videos are more likely to appear on Google’s top search results.
#9 Quora
Quora is a question and answer platform. The platform allows you to set yourself as an expert in your field.
By sharing consistent, reliable answers will help you to increase your website increase.
#10 Snapchat
Snapchat is an amazing image sharing platform that has rapidly grown in popularity.
You can share the promo codes, a demo of your products by using this platform. Moreover, it allows you to even partner with influencers as a strategy to boost your brand awareness.
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5 components of PPC Advertising
Are you searching for the ways that grow your business faster?
Pay per click is one of the cost-effective methods of buying visitors to your website.
The benefits of PPC are highly significant these days. It is a good way to gain traffic and conversions.
In simple terms, PPC is a form of online marketing in which advertisers pay a fee each time one of their ads is clicked.
Search engine optimization is one of the most popular forms of PPC.
Your whole PPC campaign is built on the keyword. Keywords play an important role in PPC advertising.
Your keyword should include the most popular and frequently searched terms so that when the customers are searching for your services you can get found on the top.
You should also analyze your ad campaigns on daily basis to make your campaign more effective.
There are so many tips to improve your PPC campaign you can utilize the best from it.
Here we have listed 5 components of PPC advertising:
· Keyword research
Keywords are the critical aspect of PPC marketing. You should use relevant keywords which matches your products and services. Use keywords which have great potential and popular in competition.
· Landing page
Your landing page should be creative and have a good title that can attract visitors. A well-organized landing page can buy more traffic to your website.
· Budget
Start with a small budget first while setting your first PPC campaign. If it goes right, then you can spend more money on your ads. You can always see if your budgets are working well according to your business needs. You can always have an option to pause and stop your ad. Therefore, you are risk-free in this marketing.
· Add URLs
Don’t forget to add URLs because it gives your site traffic and other call-to-actions for your ad copy. You can also use a display URL which should not be more than 35 characters long and a destination URL, which the user can click to go to the desired page.
· Website Analysis
If you want a successful campaign, you should constantly check the analytics. There are so many analytical tools like Google analytics, which is used for tracking data. Using these tools can help you know your CTR, website traffic and conversions etc.
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PPC - What is it? And how do you learn it?
PPC is an online advertising method in which advertisers can display ads for their goods or services when people searching for things mainly on the internet.
In PPC, Advertisers are only charged when a user clicks on their ad. It is also known as Cost-per-click.
With increasing demand for the digital marketing, PPC has become an essential part in the success of various online businesses.
Basically, it helps you in bringing more traffic to your website. When a user clicks on your ad, you only pay the current Cost per Click (CPC) from your budget.
Seo is one of the most popular forms of PPC. It is one of the cost-effective ways of digital marketing. It is the best way to reach your potential customers fast and promote your goods and services.
These days, PPC has a huge demand in the online sector. Every business needs PPC strategies to see their business at the top level.
It gives small and large businesses with equal opportunities to earn high profits.
A well designed PPC campaign can help you in increased sales, leads and conversions. This has the potential to convert the prospect into leads.
All you need to attract visitors to your site. If your ads are performing well then you can invest more money in your ads, it will you high ROI.
You can always track and measure PPC campaigns. There are so many analytics tools such as Google Analytics which shows you the right data.
You can target your audience on the basis of their demographics, location, language and gender etc…
You should also check what your competitors are doing, what customers are actually looking for.
One of the best reasons the PPC is so accessible is that the cost of entry is relatively low.
In order to become a successful PPC marketer, you should choose keywords carefully, monitor the results and optimize the successful ads. There are enormous benefits of PPC for business.
You can learn the basic terms and concepts of Pay per Click marketing. There are so many resources on the internet like PPC articles, beginners guide and video tutorials about PPC marketing...
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Importance of Email marketing for your business
Email marketing is one of the topmost tools of marketing. This marketing is a need for every business in today’s life.
Each year it gives tremendous opportunities to organizations because it is ever-changing and evolving.
In simple terms, Email marketing is the form of marketing which is used to promote your business, build your brand and sell goods and services. It is one of the highly effective strategies that one can use in digital marketing.
It has the power to convert prospects into customers. In fact, email has an ROI of 38:1 on average.
It is mainly used by professionals, marketers and entrepreneurs to increase their company’s performance.
Emails are used worldwide. It is researched that 91% of users check their email list on regular basis.
With no doubt, email marketing is an easy affordable method and can yield great profits. It allows you to target the right audience. You can target them according to their interests, age, gender, demographics, language and location etc.
It is cheaper than any other form of marketing. It gives an equal and fair chance to grow your business whether it is small or large in size.
The more you will invest in this marketing, the higher you get revenues.
Even everyone is using mobile phone these days; you can target more mobile customers through email marketing.
And if you need a proficient approach to increase open rate, leads, and conversions then keep your consumers updated about your brand by sending them good emails with images, logo, videos, and special offers. It is further can give a reason to share your email to others as well.
There are some major aspects in email marketing which every marketer should know while sending emails.
· A good subject line
· Creative content
· Send offers and coupons
· Add call-to-action
· Segmentation
Here are five reasons why you should use email marketing for your business:
1. Cost Effective
Undoubtedly, Email marketing is the most cost-effective way to market your brand.
If we look at the traditional methods like TV ads, print ads and direct mail, these were so costly and don’t even assure you for good results.
But email marketing is quite cheaper than any other form of marketing. It also provides a great ROI.
2. Build Relationship with the audience
Your emails should be clear and catchy so that user will get information what they actually want. It will help to build a loyalty with your customer.
Try to win them with emotions. Try to send more personalized emails which speak on your brand’s behalf. Become a storytelling with your emails.
3. Increase Brand awareness
Email is almost 40 times more effective than social media channels like Facebook and Twitter in helping your business acquiring new customers.
Therefore, when a user subscribes to your email it drives them with a desire to get engaged with your brand. This simply increases your brand awareness.
4. Reach audience in real time
With email marketing strategies you can reach a global audience in real time. Plus you can target more and more mobile users because emails have proven to convert very well on mobile devices.
5. Easy to measure
In email marketing, it’s quite easy to test and track the data. It allows you to tell open rate, click-through rate and subscribes. This will help you in improving your strategies for future emails.
You can also use some powerful email marketing hacks and email marketing beginners guide that will help you in driving traffic to your website and take your business to the next level.
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Email Marketing- What is it? And how does it work
Email marketing is the process of sending commercial messages to a group of people using email. It is one of the best and cost-effective ways to promote your business.
In this marketing, every email is directly sent to the potential customer. It allows you to target the right audience. It helps you in building trust and positive relationship with your audience.
Email marketing campaigns are the significant part of any marketing plan.
No matter what type of your business is, it helps you to connect with your growing audience. It gives the audience brand credibility by sharing helpful content and information.
If you want a good relationship with your customers then it is the best tool to communicate with people who matter the most for your business.
And when you have more audience you can think wisely to boost your sales.
For small businesses, it is the most affordable strategies available. You can also get the campaign reports through various metrics.
Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.
Let’s have a look at how email marketing works
It is very simple; first, you need to plan strategies for your campaigns. After that, you have to choose what aspects it mainly includes like subject line, fancy template, logo, image etc.
There are many things when you draft an email to your customers. You need to look at different email marketing strategies which suit your business goal.
If one plan doesn’t work then there should be other plans as well to test with same.
To understand in brief there are few major aspects of email marketing:
1. Permission
Permission is the essential element of every successful email marketing plan. It simply shows that you respect your audience and their privacy.
2. Subject Line
A good subject line can drive more traffic and open rate to your email. If your subject line doesn’t look interesting then it becomes irrelevant to them.
Make sure, your subject line should grab audience’s attention.
3. Content
The content should be attractive in order to drive traffic. Content must be really what you are saying in your email should sound real about your brand as well.
4. Timing
Time plays an important role while sending emails. You should take care of what day, what time, how soon after and how often …
Without one of these will make you suffer later.
So, now if you are thinking to pursue email marketing course, then there are several ways and email marketing tools that can help you in achieving your goals.
You can learn through online resources like email marketing beginners guide, videos, online tutorials etc, but I must say offline resources will give you the complete benefit of it.
Therefore, there are so many institutes that provide digital marketing course in Hyderabad, Bangalore, Mumbai, Pune and Delhi with email marketing as a core component in it. You can join this professional course and get the best exposure to it.
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Role of SEO in Digital Marketing
The world is almost getting digital with the use of internet and technology.
The Internet has become the most important part of everyone’s life. But today internet is used for different purposes like online marketing.
Digital marketing is a form of online marketing that is used to promote goods and services using digital mediums.
SEO is a major part of Digital marketing. It is one of the most-effective digital marketing technique.
In simple terms, Seo is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
Nowadays, Seo has become an integral part of every business success. It is an approach to engage customers towards your business. It provides the results that easily track able.
It increases your brand credibility and visibility.
SEO benefits are really high. It is an advanced marketing investment with a long-term asset to your business.
It mainly helps your business to get found online. It provides an equal and fair chance to every business whether it is small or large in size.
With the help of SEO techniques, you can rank your website on the top of search engine result page.
Here are some benefits of SEO in business:
Cost-effective approach
Seo is one of the cost-effective approaches to any business because it only targets the users when they are actually looking for your products and services on the internet. The traffic driven from SEO is more qualified than any other marketing resource.
Increases your website traffic
Seo is mainly used to increase the website traffic. Therefore, it only focuses on the right and relevant keywords with high-quality head-lines and Meta titles. It increases the quality traffic and helps in improving the website ranking on the SERP.
Gives higher Brand Credibility
By targeting the right audience it also builds a trust between your brand and customer. It boosts the brand’s value in front of the consumer. It has the potential to take your brand to the next level and create its credibility.
Better ROI
When you start getting good results for the SEO strategies you applied in your business. It means your revenue is generating more than the money you invested before. It can be clearly measured.
Take Your Business to the Next Level
By setting a relevant keyword, your business can be found on the top, it means SEO has the power to increase the level of your brand. With SEO tactics you can double your visitors.
And if you want to become an expert in SEO, I would recommend you to go for its complete course.
You can also learn SEO online; there are many tools and resources which will help you. You can read popular blogs; follow influencers on the professional network like LinkedIn, watch online tutorials. But it will not help you completely.
For deep understanding and knowledge, you should go for the offline resource.
There are many digital marketing institutes that offer digital marketing training program and SEO as a major component. You can take advantage of both.
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How To Start A Blog: A Step By Step Guide
You want to start a blog… Right?
That’s great!
Expressing yourself through blogs is a unique way to share your thoughts.
However, getting started in the right way is essential for your career as a blogger. I found a lot of queries regarding ’How to get a job in digital marketing?’.
And a great blog will definitely help you to get a great job in the industry. There are plenty of free online resources that will help you to start your own blog.
Besides free resources, there are several paid resources as well. By paid we mean digital marketing institutes which includes blogging as a core component in their course curriculum.
Okay, now let’s get back to the point.
Here we’ve put together 5 easy steps to start your blog…
Step 1: Choose Your Blogging Platform
It’s important to choose your blogging platform wisely before you started worrying about the design and appearance of your blog.
There are a lot of options you can choose from. You can create a blog with several platforms, like WordPress, Tumblr, Blogger and many more.
However, you should prefer WordPress over others as there are over 72 million active users using WordPress.
Here are a few more reasons to choose it:
It’s a completely FREE platform and everyone can use it
It’s a trouble-free platform and you can set up on your own blog easily.
It’s safe & secure
You can customizable your blog easily
Whereas other blogging platforms are pretty good but they are unable to match the freedom and customization options that WordPress offers.
So choose WordPress, particularly when you are just starting out.
And after learning the tricks of blogging, your next step should be paid option of blogging!
Step 2: Register a Domain Name
You should careful while purchasing a Domain name for your blogging website.
GoDaddy and Name Cheap are the two domain registrars that are popular in this business since 2004.
A domain name is the address of your blog and a unique identity for your blogging website. So, it’s Needless to say, nothing is more important than your domain name.
So, pick a domain name that’s unique and easy for visitors to remember.
Moreover, keep your name short and Avoid trademarked names;
Get a .com or .net whenever it’s possible
Step 3: Blog Customization
After deciding your blog domain, customize the appearance of your blog according to your blog theme.
Select the color of your website. Use eye-catching fonts and colors. Two things to include right away are:
Your Logo: Your logo should be the name your business, to remind your readers to remember your brand.
"About Us" Page: You should carefully design your "About Us" page. Think like a reader and draft you’re about us page content accordingly.
Step 4: Decide Your First Blog Topic
You need to decide on a good topic for your first blog post.
Your topic should be different and able to attract the attention of your audience.
Try to include simple topics rather than choosing complicated ones. Start with a how-to article and List-based articles.
For Example:
‘How to start a blog’
‘Top 10 digital marketing Blogs’
Step 5: Visual Appearance
No one loves to read an old, boring and ugly blog post. And it's not just pictures that make a post visually appealing – but the formatting and organization of the post, too.
A properly formatted and visually appealing blog post includes well-organized content, header, and sub-headers.
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Why you should learn Email marketing
Email is one of the platforms which is used everywhere whether to sign up with a new account.
Even every business needs email marketing to increase the attention of the right audience. It is an ultimate tool which helps businesses to connect and build a relationship with the users.
It is one of the most efficient ways of online marketing to reach people instantly to grow business better.
It directly aims at increasing leads, web traffic and sales. This helps in improving ROIs.
It is researched that consumers find this type of communication very suitable because it provides them with the information about brands they follow.
For example- You can get special coupon codes, discounts and special offers right there on your phone.
It is estimated that more than 3 billion people are using email in 2018.
One of the main advantages of email marketing is it covers a wide range of people at the same time. It always offers good opportunities for business whether it is small or large.
Digital marketers are using email marketing campaigns for their companies. You can also, track its open rate, clicks, subscribes and spam complaints.
You can always free to change strategies according to your needs.
If you want to know its whole process like how it works, then there is several beginners’ guide to email marketing which can help you out.
Also, there are many digital marketing institutes which offer email marketing course; you can register to get the best exposure to it.
Or you can learn hacks of email marketing online, watch videos or tutorials.
By learning email marketing tactics you can improve your brand visibility.
Here we are listing a few online and offline resources to learn email marketing:
Online Resources
1. Email Webinars
2. Youtube Videos
3. Blogs
4. PDFs and PPTs
5. Tutorials for beginners
But I would suggest you go for offline resource because online resources can only give you an overview of it.
Offline Resource
There are many Digital marketing institutes that offer email marketing course as its core component. Digiperform is one of the leading training institutes that provide digital marketing course and email marketing complete course.
It is founded by Duo of Manu Jolly and Vaibhav Vats in 2014.
The institute has 30+ centres all over India. They have trained 15000 students, working professionals, entrepreneurs and housewives.
Courses they mainly offer:
dCDME
CERTIFIED DIGITAL MARKETING EXECUTIVE COURSE
This certification is ideal for beginners in Digital Marketing Industry and helps you to learn the fundamentals of digital marketing in quick time.
dCDMC
CERTIFIED DIGITAL MARKETING CONSULTANT COURSE
This course is ideal for anyone looking to understand and implement A-Z Of Digital Marketing under a single umbrella program.
In addition, their curriculum is designed by the content panel of over 50 experts from the digital marketing industry across Asia.
So, if you are serious in learning email marketing you should go for a complete course and enhance your digital marketing skills.
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How to earn money as a Freelancer in Digital Marketing
Working as a freelancer is the new and interesting trend in the 21st century. Now the internet has the power of all whether it is full time or a freelancer.
On the other hand, Digital marketing is a broad term that covers a wide range of skills. It is basically used for the promotion of products and services online.
Digital marketing is a buzz these days. Every business wants to promote online. Using digital platforms like Facebook, Twitter, LinkedIn etc gives businesses a better way to advertise without spending the huge amount of money.
Now all of you might aware of the term Freelancer. Freelancer is like a business which is named as self-employed.
Everybody wants to earn while sitting at home. And digital marketing offers you a platform to work as a freelancer and make money online. There are multiple ways to earn from digital marketing.
Even, reputed companies have separated section for the digital marketing team. There is a wide range of job opportunities there. You can work as part-time and make good money.
With the increasing demand for In-Demand skills, Digital marketing allows you to work flexibly. It is always fun and exciting to work in this domain.
As a freelancer, you should know your key result areas. And for that, you need to understand how digital marketing works. You can join a complete digital marketing training program where you can learn digital marketing different channels, tools etc.
It is easy to find the best institute because there are many which offer digital marketing training to students, working professionals, entrepreneurs and housewives.
After the completion of the course, you can think of getting a well-paid job, you can start your own business or you can get projects as a freelancer.
In the initial stage, you have to make efforts but once you start getting projects, nothing can stop you from earning well.
You can hit 10 million US Dollar if you want.
Or I would say there is no limit.
There are so many websites which offer jobs only for freelancers; you can keep an eye on that as well. It will make you updated according to your interests.
Here we have listed a few websites to earn money as a freelancer:
1. Freelancer - Hire & Find Jobs
2. Upwork, the world's largest online workplace
3. Guru - Hire Quality Freelancers and Find Freelance Jobs
4. http://www.fiverr.com
5. SEO Marketplace - SEOClerks
6. https://delhi.craigslist.co.in/
7. https://99designs.com/
8. https://www.peopleperhour.com/
9. https://www.freelancewritinggigs.com/
10. https://www.leafgroup.com/
11. https://www.collegerecruiter.com/
12. https://www.ifreelance.com/
You can register there and start with small projects. Post your requirements accordingly clients or organizations will find you.
Also active on social networks, keep your social Profile updated and connect with people.
These activities may not work in starting but being regular in terms of presence on your professional networks, there is a possibility of getting started on Freelancing.
I hope you may find this article helpful.
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What are the best ways of learning Digital Marketing?
As consumers are spending more and more time on the internet, businesses are also following online trends. They find it beneficial to promote their brand on digital platforms like social media.
Most of the people have heard the term digital marketing but they are not aware of how it actually works.
Digital marketing plays a vital role in promoting brands, products and services online.
This is a great way to showcase products in front of consumers when they are actually searching for it.
With the high demand for digital media, people are focussing on how to advertise their ads on Facebook, Twitter and LinkedIn etc… Using digital platforms gives their business a great ROI, which was never easy in past years.
That’s why organizations are constantly searching for the innovative ideas, digital tactics and digital professionals who can help them according to their business needs.
There are many ways to learn Digital marketing. You can go for the online course, it will help you to save money but it will not be able to provide you with full knowledge of this domain.
Or if you want to keep yourself updated you can read blogs like:
Unpaid resources
MOZ
HUBSPOT
NEIL PATEL blogs
KISS METRICS
Videos– Videos are also considered as the greatest way to learn without investing money. There are also some tutorials for beginners.
Social Fresh
PR Daily News
These might help you without investing your money. But I would suggest, the most efficient and effective way is to learn from the offline resource. Unpaid resources can only give you an overview of it.
If you want to be an expert in this industry you need to go for a professional digital marketing course.
There are so many institutes which offer digital marketing training in all over India.
Here is a list of some paid resources:
1. Digiperform
Digiperform is a leading institute that offers Digital marketing training in Hyderabad, Bangalore, Pune, Mumbai, Delhi etc.
The institution was founded by the duo of Manu Jolly and Vaibhav Vats in 2014.
The faculty is so amazing and their curriculum is designed by the top industry experts across Asia.
Students can take the benefit of 17+ Modules and comprehensive courses that cover all areas of digital marketing.
Moreover, they have trained more than 15,000+ scholars, professionals, and organizations across the country.
Courses they mainly offer:
dCDME (CERTIFIED DIGITAL MARKETING EXECUTIVE COURSE)- This certification is ideal for beginners in the Digital Marketing Industry and helps you to learn the fundamentals of digital marketing in quick time.
dCDMC (CERTIFIED DIGITAL MARKETING CONSULTANT COURSE)- This course is ideal for anyone looking to understand and implement A-Z Of Digital Marketing under a single umbrella program.
Aspirants from the nearby province can take benefit from this centre by expanding in-demand digital marketing skills.
Website – www.digiperform.com
2. HiAim
HiAim offers you an opportunity to learn how to make a substantial career in Digital Marketing. It is located in Delhi, India.
They provide different metrics to track almost everything that happens in the online advertising industry.
3. DIGITREND
DigiTrend offers skills-based job ready digital marketing course in Gurugram.
Learn Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Google Analytics & Much More.
4. Xplore Institute
Xplore institute is one of the best digital marketing training institutes in Surat.
The skilled trainers of the institute are sharing their extensive theoretical and practical knowledge with their students for two years.
5. DigiLearnings
DigiLearnings is the leading Digital Marketing Institute in Jaipur or can say is the Best Digital Marketing Institution in Jaipur which provides in-class training with 100% practical exposure.
Source: https://bestdigitalmarketinginstitutes.wordpress.com/2018/10/03/what-are-the-best-ways-of-learning-digital-marketing/
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How to Make Your Digital marketing Career
We are in a world where learning, shopping and almost everything is getting digitalized. With the increased usage of the internet and digital media, we have found a new way to communicate and interact with each other.
Technologies like Digital marketing which is used to promote products and services through online platforms like Facebook, Twitter and LinkedIn etc is rising and improving day by day.
It offers a number of options to start your career. The future of this domain definitely looks promising.
There are many people who want to promote their businesses online but they don’t know how to do it as an individual. For that, they are looking for digital marketers, professionals who can develop and execute digital marketing strategies that suit their needs.
It means, there is a great availability of jobs for those who are looking to make their career in the digital domain.
It is predicted that the world will go digital by 2020 and there will be enormous job opportunities.
The reason behind a number of opportunities is that organizations keep on investing their money for their brands to promote via digital channels and are looking for the people who have expertise in this domain.
Even a fresh graduate can start from 3-4 lacs per annum and earn around 7-10 lacs with an experience of 5 years.
In metropolitan cities like Hyderabad, Mumbai, Bangalore, Kolkata etc… the demand for digital marketing is high.
Here we are suggesting you some tips to make your career in Digital marketing.
Digital marketing can be done both Offline and Online.
You can learn digital marketing through various online resources like watch videos, tutorials, download PPT and PDFs, read blogs etc. But these resources can give you only an overview of it.
But if you want to learn it full-fledged and build your career in this domain, you should definitely go for a complete digital marketing course.
So it’s really important to place yourself to the right place while choosing a career path.
Therefore, there are so many institutes that provide digital marketing training to students, working professionals, entrepreneurs and housewives.
Here we have listed some of the Digital marketing training institutes.
Digiperform
Digiperform is one of the leading institutes for digital marketing course in Hyderabad, Bangalore, Pune, Delhi etc. It is awarded as ‘Asia’s Most Trusted Brand in Digital Education’ by WCRC (World Consulting and Research Corporation).
Digiperform as a Digital Marketing Institute provides learners’ proper knowledge and certificates of digital marketing which they can expect significantly higher growth further in terms of designation and salary.
They mainly provide two courses:
dCDME
CERTIFIED DIGITAL MARKETING EXECUTIVE COURSE
This certification is ideal for beginners in Digital Marketing Industry and helps you to learn the fundamentals of digital marketing in quick time.
dCDMC
CERTIFIED DIGITAL MARKETING CONSULTANT COURSE
This course is ideal for anyone looking to understand and implement A-Z Of Digital Marketing under a single umbrella program.
In addition, their curriculum is designed by the content panel of over 50 experts from the digital marketing industry across Asia.
Website: www.digiperform.com
2. DIGITREND
DigiTrend offers skills-based job ready digital marketing course in Gurugram.
Learn Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Google Analytics & Much More.
3. HiAim
HiAim offers you an opportunity to learn how to make a substantial career in Digital Marketing. It is located in Delhi, India.
They provide different metrics to track almost everything that happens in the online advertising industry.
4, IDMIT
IDMIT- Institute of Digital Marketing & Information Technology The Destination for (Internet/Online) Digital Marketing Courses in Pune.
5. Xplore Institute
Xplore institute is one of the best digital marketing training institutes in Surat. The skilled trainers of the institute are sharing their extensive theoretical and practical knowledge with their students for two years.
6. CIIM (Chandigarh Institute of Internet Marketing)
CIIM is a professional institute of Digital Marketing in Chandigarh, Mohali, Punjab, India.
Whether you’re trying to learn a new skill or wants to upgrade your existing ones, the course is ideal for everyone.
Source: https://bestdigitalmarketinginstitutes.wordpress.com/2018/10/03/how-to-make-your-digital-marketing-career/
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