#sondora

[meem-didi]

Key trends innovating Fashion Marketing

Omnichannel Retailing

As consumers are now more demanding, satisfying their needs went beyond the infrastructure growth of retailers. Omnichannel strategy optimizes various distribution outlets while at the same time maintaining a high degree of collaboration between them. Fashion companies are constantly considering the prospect of encouraging consumers to buy and utilize items from the channels of their preference. Retail stores could be able to cross-sell goods from other stores. Lyn Evans is one of the fashion designers who are now exploring this. Many of the shops have iPads that shoppers can use to buy items from other stores until they find their favorite thing or color in that store. Gap is another brand that has adopted omnichannel retailing.

Product Customization

From running shoes to high fashion handbags, today's marketing is stamping our names on the items we're purchasing, setting them up as unique users – and counting on it. To get to this point, marketing has changed from the emphasis on the product itself to customers, who they are, and how they think.

Fashion brands increasingly encourage their customers to customize their products to their needs and desires. NikeiD on the Nike website offers consumers the opportunity to select the designs and colors they like on their sneakers. Black Lapel, Indochino, Vans, Ray-Ban, and Adidas, among other brands, also encourage their customers to tailor and customize their orders.

Social Shopping 

Social media is gradually becoming a designer brand storefront. Brands build connections on social media networks such as Twitter, Instagram, and Pinterest, which redirect consumers to their retail pages. They're just doing shopping advertisements for a brilliant trigger. It performs exquisitely, the organic scope is now closer and closer to zero. Social Networking Sites have so much value that it wouldn't be smart enough not to monetize them. So if you want exposure, market recognition, and conversion, run Advertising. It's as simple as that.

The next big thing in fashion retail blends automated malls, internet retail, and social media altogether. Brands have not only created virtual shops for retail clothing but also encourage users to create avatars and make one shop with other avatars. These fascinating and creative ways of using technology can bring retail clothing to new heights of competitiveness and inspire customers.

Reference list

Denys Dubner (2019). 2020 Fashion Marketing: Everything You Need To Know To Get Ahead Of The Curve. [online] SONDORA SA. Available at: https://sondoramarketing.com/blog/2020-fashion-marketing/#1_Omnichannel_Retailing [Accessed 31 Oct. 2020].

Devabit (2015). Customizable Fashion and How New Tech Helps with Interactive Product Customization - Devabit - Software development company. [online] Devabit - Software development company. Available at: https://devabit.com/blog/customizable-fashion-product-customization/ [Accessed 31 Oct. 2020].

Fibre2fashion (2020). Social Media Impact on Clothing Social Shopping. [online] Fibre2fashion.com. Available at: https://www.fibre2fashion.com/industry-article/6981/social-shopping [Accessed 31 Oct. 2020].

Intelistyle (2020). 5 Outstanding Omnichannel Retail Examples In Fashion - Intelistyle. [online] Intelistyle. Available at: https://www.intelistyle.com/omnichannel-retail-best-examples-fashion/ [Accessed 31 Oct. 2020].

‌Mega Store (2020). What is Omnichannel Retailing | Omnichannel Retail Guide | Magestore. [online] World’s #1 POS for Magento. Available at: https://www.magestore.com/retail-resources/omnichannel-retail-guide/what-is-omnichannel-retail/ [Accessed 31 Oct. 2020].

Mondalek, A. (2020). Social Commerce. [online] The Business of Fashion. Available at: https://www.businessoffashion.com/articles/tags/topics/social-commerce [Accessed 31 Oct. 2020].

TFL (2018). Personalization and Customization: How ‘Brand You’ Came To Be | The Fashion Law. [online] The Fashion Law. Available at: https://www.thefashionlaw.com/how-brand-you-came-to-be/ [Accessed 31 Oct. 2020].

Virgillito, D. (2017). Omni-Channel Brands: 10 Outstanding Examples and What to Learn from Them. [online] Shopify Plus. Available at: https://www.shopify.com/enterprise/10-examples-of-outstanding-omnichannel-brands [Accessed 31 Oct. 2020].

[marketingtoolshed-blog]

Swiss Web Marketing Agency - Agenzia Web Lugano - SONDORA SA https://cstu.io/0cce59

[danmarloart]

Drawing I did for a Thundercats/Silverhawks/Tigersharks challenge. I've got Sondora from Episode 83 (S02E18). She is a priestess who is the keeper of the Sound Stones of Dark Side. Sondora assists the ThunderCats when Vultureman steals one of her stones to create a sonic weapon for the Lunataks. After the power of the Stones was abused by Vultureman, she removed all of them to a different dimension for safekeeping.