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[tamapalace]

Bandai Namco US is Looking for Licensing Partner for Lifestyle Consumer Products

Have you been dreaming of Tamagotchi merchandise? Well that could very well be on the horizon soon! The Toy Book reports that Bandai Namco is seeking to expand the Tamagotchi brand into lifestyle consumer products. These products would be geared toward the millennial market, allowing fans to engage with Tamagotchi across new categories including apparel, accessories, stationery, food, and more!

“Tamagotchi fans are always looking for new ways to personalize their experience and express their fandom,” says Tara Badie, Senior Director Brand Strategy, Bandai Namco Toys & Collectibles America. “The elevated-grade lifestyle line we are creating will allow the Tamagotchi community to celebrate the much-loved brand on a whole new level.” 

To secure the right licensing partner, Bandai Namco is attending the Licensing Expo at the Mandalay Bay Convention Center in Las Vegas from June 13th, 2023 through June 15th, 2023. Bandai Namco will be at booth F170 at the Licensing Expo.

This is big news! We’ve been craving more Tamagotchi merchandise. There have been several licensed products over the years that have been available in Japan that leave us drooling! We’re really hoping that Bandai Namco is able to secure a partner soon to get merchandise on the shelves as quickly as possible. What Tamagotchi merchandise would you buy?