#the great leverage popularity contest

[leverageclips]

The Great Leverage Popularity Contest!

Remember that this is a popularity poll! Vote for your favorite character regardless of why, just follow your heart!

[onlinemarketingjuice]

Marketing in the Margins: Hidden Hacks for Maximum Impact

In the fast-paced digital age, standing out from the crowd can feel insurmountable, especially for small businesses with limited resources. However, by strategically marketing in the margins – leveraging unconventional, often overlooked tactics – you can penetrate niche markets and make a significant impact. Let’s explore some of these hidden hacks tailored to small businesses unique needs and strengths.

Harnessing the Power of Micro-Influencers

Influencer marketing isn’t only for big brands with deep pockets. Micro-influencers, those with a following of 1,000 to 50,000, can offer small businesses a cost-effective way to reach potential customers. Despite their smaller audiences, micro-influencers often have a dedicated community of followers who trust their opinions. Establishing partnerships with these influencers can foster authentic connections with audiences you might not otherwise reach.

Leveraging User-Generated Content (UGC)

User-generated content (UGC), created and shared by consumers about a brand or product, is often a valuable resource for small businesses. UGC provides free marketing content, builds brand credibility, and fosters community. Consumers tend to trust UGC more than traditional advertising, as it comes from real users and their genuine experiences. Here are some technical strategies to effectively leverage UGC:

UGC Campaigns on Social Media: Encourage your customers to share their experiences with your products or services on social media using a unique branded hashtag. Monitor this hashtag regularly and share select posts on your business account, making sure to credit the original poster. This not only generates content for your brand but also incentivizes other customers to share their own experiences.

UGC in Email Marketing: Incorporate UGC into your email marketing campaigns. For example, your newsletters could feature customer reviews, photos, or stories. This makes your emails more engaging and authentic, increasing the chances of clicks and conversions.

UGC on Product Pages: Consider featuring user reviews, ratings, or even user-submitted photos or videos on your product pages. This can reassure potential customers about the quality of your product and help them visualize how they might use or enjoy the product themselves.

UGC Contests: Running a UGC contest is a great way to quickly generate a large content volume. For example, you could ask customers to share photos of them using your product and offer a prize for the most creative or popular post. Not only does this generate content, but it also boosts customer engagement with your brand.

UGC Analytics: Use social listening tools to track the reach and engagement of your UGC. This can give you valuable insights into what type of content resonates most with your audience, what products or features they love, and any areas for improvement they might suggest.

Remember, obtaining the proper permissions before using UGC in your marketing materials is crucial. Always respect the rights of the content creators and adhere to the terms of service of each platform.

By leveraging these technical UGC strategies, you can create a more authentic and engaging brand presence, build stronger relationships with your customers, and gain valuable insights into their preferences and behavior.

Making the Most of SEO ‘Long-Tail’ Keywords

For small businesses, search engine optimization (SEO) is a crucial aspect of online visibility. However, competing for popular, broad keywords can be challenging, especially with a limited budget. Instead, focusing on long-tail keywords—specific, less common phrases—can attract customers further along the buying cycle and make them more likely to convert. Here’s how to make the most of long-tail keywords:

Long-Tail Keyword Research: Use tools like Google’s Keyword Planner, Moz’s Keyword Explorer, or SEMrush to research long-tail keywords relevant to your business. Look for phrases with lower competition but reasonable search volume. These keywords may not bring massive traffic, but they’ll likely attract more qualified leads.

Understand User Intent: Different keywords reflect different user intents. Some people may be looking for information (“how to train a puppy”), while others are ready to purchase (“buy puppy training kit online”). Understand the intent behind the keywords you target and ensure your content aligns with it.

Content Creation: Create high-quality content around these long-tail keywords. This could be in the form of blog posts, guides, tutorials, product descriptions, or FAQ pages. Remember, content quality is crucial for SEO, so focus on providing real value to your readers, not just keyword stuffing.

On-Page SEO: Incorporate long-tail keywords into the title, meta description, headings, and body content of your page. Also, use these keywords in the alt text for images. However, maintain a natural flow; forced or excessive use of keywords can harm your SEO and user experience.

Monitor Performance: Use an SEO analytics tool to track how your pages are ranking for the targeted long-tail keywords. If a page isn’t performing as well as you’d like, you may need to optimize the content further or address other potential SEO issues like loading speed or mobile compatibility.

By focusing on long-tail keywords, you can create a more targeted and effective SEO strategy. Though it may take time and patience, this approach can lead to higher conversion rates and a better return on your marketing investment.

Local Search Marketing

For many small businesses, the local community is the lifeblood of their operation. This is where local search marketing shines. Ensuring your business appears in local search results, including on platforms like Google My Business and Nextdoor, can significantly increase your visibility among the customers most likely to use your services or buy your products.

Nextdoor, a social networking service for neighborhoods, allows businesses to reach local customers directly within their community. On Nextdoor, you can create a business page, respond to recommendations from neighbors, and even advertise your services.

Additionally, claiming your business on Google My Business and keeping your listings consistent and updated across platforms can significantly improve your local search rankings. Encouraging customers to leave reviews can also bolster your visibility and credibility.

By leveraging these local search marketing strategies, you can connect with your local community more effectively, fostering relationships and trust that contribute to the long-term success of your business.

Utilizing Reddit for Niche Market Penetration

Reddit, a platform with a lot of user-generated content and discussions, can be a goldmine for marketing if leveraged correctly. This social media platform, often referred to as ‘the front page of the internet’, boasts a variety of niche communities (known as subreddits) where users share insights, ask questions, and engage in discussions on topics ranging from the mainstream to the obscure.

For small businesses, Reddit can provide a unique opportunity to engage directly with potential customers, gain insights into their needs and preferences, and enhance brand visibility. However, the key to Reddit marketing is authenticity and value contribution – overt self-promotion is often frowned upon. Here’s how you can use Reddit effectively:

Find Relevant Subreddits: Start by identifying subreddits that align with your business. These can be industry-specific, related to your product or service, or aligned with your target customer’s interests.

Become an Active Member: Don’t just dive in and start promoting your business. Instead, become a genuine member of the community. Engage in discussions, answer questions, provide helpful information, and establish your credibility. This builds trust and brand recognition over time.

Share Valuable Content: Once you’re an active, respected community member, you can start sharing your content – but ensure it’s valuable to the community. This could be a blog post that answers common questions, a tutorial, or even an infographic. Remember, the focus should be on providing value, not on selling.

Sponsored Posts and Ads: Reddit offers paid advertising options, including sponsored posts and display ads. These can be targeted based on user interests, location, and other factors to reach a highly relevant audience.

AMA (Ask Me Anything) Sessions: Hosting an AMA can be a great way to engage with your audience and increase brand visibility. These sessions allow Redditors to ask questions about your business, industry, or other relevant topics. AMAs require careful planning and moderation but can offer valuable engagement.

Monitor and Respond: Be sure to monitor the discussions related to your business or industry and respond promptly and professionally to comments or questions. Reddit users appreciate engaged and responsive businesses.

Remember, Reddit is a community-based platform where respect and authenticity rule. While it may take time to establish a presence, the insights, connections, and brand visibility you gain can be well worth the effort. It is a marketing hack in the margins that can significantly impact.

Retargeting Shopping Cart Abandoners

A common challenge for e-commerce businesses of all sizes is shopping cart abandonment, with research indicating that nearly 70% of online shopping carts are abandoned before the purchase is completed. Rather than viewing this as a loss, you can see it as an opportunity to re-engage potential customers and encourage them to complete their purchases. Here are some key retargeting strategies you can use:

Email Retargeting: If you have the customer’s information, an effective strategy is to send a friendly reminder email about the items left in their cart. Timing is crucial here; consider sending the first email within a few hours of abandonment and then a couple more over the next few days if they still haven’t completed their purchase.

Personalized Offers: In your retargeting emails or site banners, consider including a customized offer, such as a discount or free shipping, to incentivize the customer to complete the purchase. Use your customer data to tailor these offers based on individual shopping habits and preferences.

Retargeting Ads: Platforms like Google Ads and Facebook offer retargeting (or remarketing) services that allow you to display targeted ads to users who have visited your website or added items to their cart without completing the purchase. These ads, which can follow the user as they browse other websites or social media platforms, can be a subtle, constant reminder of the products they’ve shown interest in.

Cart Abandonment Analytics: Use analytics to understand why users abandon their carts. This could include website funnel design, the checkout process, shipping costs, or a lack of payment options. Comprehending the reasons behind cart abandonment can inform your retargeting strategies and help you address any issues on your site.

Exit-Intent Popups: Use exit-intent popups – messages that appear when a user is about to leave your site – to provide a final engagement opportunity. This could be a reminder of the items in their cart, a discount offer, or a prompt to save their cart for later.

By implementing these retargeting strategies, you can reconnect with potential customers, provide incentives to complete their purchases and recover lost sales. Be sure to test different methods and measure their effectiveness to find the best approach for your business.

Marketing in the margins entails strategic innovation beyond traditional approaches. By employing these hidden hacks tailored to small businesses, you can maximize your reach, penetrate niche markets, and realize substantial growth, all while ensuring your marketing budget is used effectively and efficiently.

[rabbitcruiser]

World Food Day (No. 1)

Join a World Food Day event like a contest, tasting, or cultural showcase, or donate your time or money to food charities that provide food to those in need.

Food brings people together in a huge variety of ways, from family gatherings to first dates. Everyone has a favorite food, with varieties ranging from pizza to pasta, cookies to cakes, and all of the good stuff in between! So many amazing dishes and ingredients are available to indulge in today, and World Food Day celebrates them all.

Learn About World Food Day

World Food Day is not only about celebrating the amazing food that people have the privilege of indulging in, but it is about raising awareness for people who do not have such privilege. People all over the world who suffer from hunger. Starvation is a massive problem in a number of countries, and we need to do more to raise awareness and combat this problem.

World Food Day can also be leveraged to raise awareness about healthy diets and what bodies need. In recent times, education has grown about healthy diets and which foods are healthy or unhealthy, but we are not there yet! World Food Day offers a great opportunity to further education and awareness in this area.

History of World Food Day

World Food Day was established in 1945 by the Food and Agriculture Organization (FAO), a specialized agency of the United Nations. But it would be another 34 years before it was recognized as a world holiday at the 20th FAO conference in November 1979. Following this, 150 countries proceeded to celebrate the day once it gained its official recognition by the United Nations. Since 2014, the popularity of the day has been used to promote the idea of feeding the world and eliminating poverty in rural nations.

The main principle World Food Day celebrates is the furtherance of food security all over the globe, especially in times of crisis. The launch of the Food and Agriculture Organization by the UN has played a huge role in taking this worthy goal forward. Its annual celebration serves as a marker of the importance of this organization and helps to raise awareness of the crucial need for successful agriculture policies to be implemented by governments across the world to ensure there is ample food available for everyone.

In recent years, World Food Day has used its annual day of celebration to focus on different aspects of food security and agriculture, including fishing communities, climate change and biodiversity.

A number of different themes have been attributed to World Food Day over the years. Some past themes have included: Climate is changing. Food and agriculture must too; Social Protection and Agriculture: Breaking the Cycle of Rural Poverty and Feeding the world, caring for the earth.

Many different organizations around the world now celebrate this day, including the International Fund for Agricultural Development and the World Food Programme. Many businesses also take part.

World Food Day is a reminder that coming together with friends and family around a well-set table is a privilege that not everyone can enjoy, but is one that everyone should experience.

How to Celebrate World Food Day

A number of opportunities exist to get involved with World Food Day! Celebrate the day with some of these ideas:

Make a Donation to a Food Bank or Charity

One of the best ways to celebrate World Food Day is by giving food to people who need it the most. If you do a quick search online, you should be able to find the nearest food bank to you. Most food banks are happy to accept food or money. The sort of food that is in a typical food parcel includes cookies, canned fruit, tea, coffee, canned vegetables, canned meat, beans, pasta sauce, rice, pasta, soup, and cereal.

World Food Day is also a great time to donate to a charity. You could also opt to do some fundraising as well. There are many different ways you can go about this, from fundraising events to sponsored activities. If you are able to raise awareness and some money in the process, it’s a great thing!

Visit a Farm or Food Producer

World Food Day might be a great time to understand where food comes from by visiting a local farm or dairy, or even visiting an open kitchen restaurant to see the time and effort that goes into creating such delicious food.

Attend a World Food Day Event

A number of different events take place on World Food Day, so it is worth looking into these to see if there is anything going on in your local area. This includes everything from concerts and contests to cultural performances, exhibitions, hunger marches, and marathons. And if there isn’t anything going on in the local area, why not be the person to host the event?

Learn More About Countries Around the World

Countries all around the world need help because they are battling starvation,such as Kenya. In countries like Kenya, the price of basic foods has skyrocketed, which has resulted in a large number of children going hungry. A lot of different charities work hard to change the lives of families and children who need it the most, ensuring they have the food they need to survive.

It is worth spending some time researching the different ways that countries all around the world honor World Food Day. More than 150 countries participate in this day, and there are conferences and different events that happen all around the world.

For example, in the United States, the Iowa Hunger Summit has been held on World Food Day, or near to the date, since 2007. In Cuba, the media strongly supports awareness on various campaigns relating to World Food Day, and an agricultural fair is held so that producers can exchange their experiences and views.

In Mongolia, they have made it tradition to organize the Food Security conference on World Food Day. This event is about promoting research to develop regulations and policies, as well as valuing the contributions of researchers and scholars to the country’s food security. In Cyprus, special ceremonies are organized in secondary and primary schools where teachers teach their students about World Food Day. In Italy, many exhibitions and conferences are held by NGOs, international agencies, research agencies, universities, and ministries.

A lot of countries also use this day to support the people in their society who need it the most. For example, in the Philippines, a lot of the work is focused on increasing food gifts to poor urban families. The same has occurred in Pakistan whereby they provide food packages to the poor on this date.

Source

[likes-high]

10 Simple Ways to Skyrocket Your TikTok Likes Today

TikTok has become a fever for all social media users. The TikTok likes feature is now the booster for your TikTok profile. 

More likes give more exposure and engagement to your TikTok videos. The ten simple ways to enhance your genuine TikTok likes today, with actionable tips to grow your social media fast.

About TikTok Algorithm

The first step to getting more likes on TikTok is considering several factors, such as user interactions, video information, and device or account settings. The more you know how it operates, the more you can mold your content to be preferred by it.

TikTok Usage and Engagement Statistics

User Base Growth: As of 2023, TikTok has over 1.5 billion monthly active users globally. Till now, The TikTok app has been downloaded over 3 billion times.

Demographics: Approximately 60% of TikTok users are between 16 and 24. Female users make up about 60% of the platform's user base.

Engagement Rates: TikTok boasts an average engagement rate of 17.99% for micro-influencers (under 15,000 followers).

The engagement rate for mega-influencers (those with over 1 million followers) is around 4.96%, which is still higher than on other social media platforms.

Time Spent: Users Consume an average time of 52 minutes per day on TikTok. 90% of users access the app daily.

Skyrocket Your TikTok Likes

1. Create Outstanding TikTok Video

Make quality videos for only viewers so that they stay on your channel. Lighting, sound, and video can make or break how your video is perceived. Here are some tips to enhance your video quality:

Use Natural Light: Record your video during the day, or use a ring light for good illumination.

Use Proper Equipment: A great smartphone with a good camera can help you acquire quality video.

Edit Professionally: Use editing apps to cut, add effects, and polish your videos.

2. Engage with Your TikTok viwers

Engaging with your TikTok viewers is the key to building a loyal fanbase. Reply to comments, ask questions, and show your followers appreciation.

3. Strategies for Responding to Comments

Be Prompt: Reply to comments as soon as possible to keep the conversation going.

Be Genuine: Show genuine interest in your followers' thoughts and feedback.

Create Q&A Videos: Address frequently asked questions in your videos to engage your audience further.

4. Use Popular Music and Trends

Using popular music and participating in trends can increase your video's visibility. Trending sounds and challenges are more likely to be picked up by the TikTok algorithm.

5. Benefits of Using Trending Sounds

Increased Discoverability: Trending sounds are more likely to appear on users' For You pages.

Higher Engagement: Users familiar with the trend or sound are more likely to interact with your content.

6. Post at Optimal Times

Posting at optimal times can enhance your video's visibility. The best times to post on TikTok vary based on your audience's location and habits.

7. Best Times to Post on TikTok

Experiment and Analyze: Test different posting times and use TikTok analytics to see when your viewers are most active.

General Guidelines: Weekdays around lunchtime (11 am—2 pm) and evenings (7 pm—9 pm) are often peak times.

8. Leverage Hashtags Effectively

Hashtags are vital to making your video more discoverable. Use a mix of broad, brand, and niche hashtags.

9. Tips for Hashtag Finding and Using

Research Trending Hashtags: Find out what's trending and use related hashtags in your posts.

Create Branded Hashtags: Ask your followers to use your branded hashtags and build a community.

10. Collaboration with Other TikTok Users

It can help you reach a broader Gathering of TikTok. Duets and collaborations can introduce your content to your collaborator's followers.

Advantages of Duets and Collaborations

Launching various contests and giveaways can help pump activity and attract new followers. People love the opportunity to win, which raises much interest in your account.

Contest and Giveaway Ideas

•    Like and Share Contest: Ask users to like, share, and tag family and friends in the comments to enter.

•    Creative Challenges: Challenge your followers to create content using your hashtag.

Cross-Promotion

•    Both parties benefit from each other's followers: When you collaborate, you tap into each other's fan base.

•    Increased Engagement: Collaborations often increase engagement, as viewers are thrilled to see their favorite creators working together.  Running contests can boost the bond and attract new followers.

Ideas for Contests and Giveaways

•    Like and Share Contests: Encourage users to like, share, and tag friends to enter.

•    Creative Challenges: Ask followers to create content using your hashtag to participate.

These strategies enhance visibility and build a vibrant environment around your brand. Keep experimenting with new ideas and connecting with your audience.

Analyze Performance Metrics

Use TikTok's analytics to understand how your account performs and what needs improvement. Monitor video views, likes, shares, and TikTok follower growth to ensure your account's success.

Key Metrics to Track

Engagement Rate: The number of interactions (likes, comments, shares) divided by the total views.

Follower Growth: Track how quickly you're gaining followers over time.

Content Performance: Analyze which types of content perform best and why.

Be Consistent and Patient

Consistency and quality work for long-term success on TikTok. Posting regularly and staying connected with your audience can lead to steady growth.

Importance of a Consistent Posting Schedule

Builds Anticipation: Regular posting can help you make an audience that anticipates your content.

Shows Dedication: Consistency demonstrates that you're committed to providing value to your followers.

Case Studies

Charli D'Amelio:

Charli, the most followed user on TikTok, gained massive likes by consistently posting well-rehearsed and on-trend dance videos.

Ocean Spray's Response: Nathan's viral video, Ocean Spray, brilliantly seized the moment, creating content that resonated profoundly and attracted immense engagement and likes.

 Understanding the TikTok algorithm, creating high-quality content, and engaging with your audience are foundational steps to skyrocketing your TikTok likes.

Use popular music and trends, post at optimal times, and leverage hashtags effectively to boost visibility. Work with other TikTok users, upload reels and analyze the performance of your content strategy.

Finally, Implementing these strategies will increase the number of likes and set you on the path to TikTok's success.

[bnrcogniitec12]

Top 10 Business to Customer (B2C) Digital Marketing Trends in 2024

What is B2C Marketing 

A company or a brand uses B2C marketing, a strategy to promote their products and services to individual buyers. This sales model entails a set of practices; for instance, a business owner must know the buying habits of the customer, competitor strategies, and market trends. For setting up a customer marketing campaign, the marketer must not focus on the benefit alone. He must also think of evoking the customer’s emotional response.

Digital Marketing Services in Coimbatore

Things to consider in B2C Marketing 

A few crucial things B2C sales companies must consider is maintaining good relations with their customers.

B2C promotions must be eye-catching, easy for consumers to relate to, and must focus on solving the precise problem of their customers.

As many of us use tablets, phones, and even watches, as well as laptops or desktops, B2C marketers must have a responsive layout that looks great across all devices. 

Host contests, add a free offer with every purchase, and invest in micro-influencers to choose your products over those of other competitors.

Do optimize your website from user intent, run retargeting ad campaigns, and create membership programs to increase engagement.

Digital Marketing Services in Coimbatore

B2C Marketing trends to watch this year 2024

Short-form Video Content 

YouTube shorts & Instagram reels that clutch user attention result in the most significant ROI for Digital Marketers

Storytelling and creating a little humor lets buyers connect with the brand more personally and adds a touch of loyalty.

Live streaming is another way to engage with customers in real-time sho, showcase your offerings, and answer their questions. 

Creative Audio Content

Due to the rising popularity of voice assistants, such as Amazon Alexa and Google Assistant, businesses must optimize their ads to cater to voice search queries.

Audio Content / Podcasts are gaining significant attention from consumers as the voice compellingly convinces users.

Digital Marketing Services in Coimbatore

Content Marketing

Marketing content can provide a distinct identity and enhance the brand’s reputation. Aligning the content to brand values fosters loyalty and trust among the audience.

Segregate the audience using their searcher intent, and create custom-designed content that’s unique & personally related to each audience segment.

Leveraging User-Generated Content (UGC)

To enhance brand authenticity, incorporate UGC-created (Consumer reviews, testimonials) on social media and boost customer trust.

Email Marketing 

Send personalized promotional emails that are beneficial to customers, and present yourself and your business as a solution to whatever pain points your customers personally experience.

Influencer Marketing

Many businesses are now including influencer marketing to generate more revenue and bring in more leads to a business.

Search Engine Optimization

Do implement this long-term SEO strategy to optimize the site pages to rank high in the search engine.

Paid Advertising 

Include PPC, ads on Facebook and Instagram, and retargeting campaigns that are set to drive users who are interested in your product.

Social Media Marketing

Email Marketing, along with Social media retargeting, can remind people who were engaged with your business products and services earlier and enjoy a 161% increase in conversion rate.

Digital Marketing Services in Coimbatore

Membership & Reward Programs

Stats have proven that increasing customer retention rate by just 5% improves business profits by up to 95%. So, by incentivizing loyal customers and gamifying the purchase process, you can make them come back to your brand. 

The B2C marketing landscape includes various communication channels to reach the final customer. Staying up to date and enhancing your marketing efforts with all the above-discussed touchpoints will lead you to stay ahead. 

[maikjaeger]

The Best Ways to Get Twitch Viewers: A Comprehensive Guide

In the world of live streaming, Twitch stands as a titan. With millions of active daily users, it’s a platform that offers immense potential for streamers. However, attracting viewers and growing your channel can be a challenging task. Here’s a comprehensive guide on the best ways to get Twitch viewers.

1. Consistent Streaming Schedule

Consistency is key in streaming. Having a regular streaming schedule lets your viewers know when to tune in. Make sure to communicate your schedule to your viewers and stick to it.

2. High-Quality Stream

Ensure your stream has good video and audio quality. Invest in a good camera and microphone. Also, make sure your internet connection is stable to avoid buffering issues.

3. Engaging Content

Content is king. Make sure your streams are entertaining and engaging. Play popular games, but also consider niche games where you can stand out.

4. Interaction with Viewers

Engage with your viewers. Respond to their comments, ask them questions, and make them feel a part of the stream. This can turn viewers into loyal followers.

5. Networking

Networking is crucial. Collaborate with other streamers, join Twitch communities, and participate in events. This can help you reach a wider audience.

6. Social Media Promotion

Promote your streams on social media platforms. This can help you reach people who aren’t on Twitch and attract them to your stream.

7. Twitch SEO

Optimize your stream for Twitch’s search engine. Use relevant keywords in your stream title and description. This can help your stream appear in search results.

8. Viewer Incentives

Offer incentives to your viewers. This could be in the form of giveaways, contests, or viewer games. This can encourage viewers to follow your channel and tune in to your streams.

9. VODs and Clips

Make use of Twitch’s VODs (Video on Demand) and Clips features. Highlight memorable moments from your streams and share them on your channel and social media.

10. Patience and Persistence

Lastly, be patient and persistent. Growing a Twitch channel takes time. Don’t get discouraged if growth is slow. Keep improving and stay consistent.

11. Regularly Update Your Channel

Keep your channel fresh and up-to-date. Regularly update your channel’s description, panels, and banners to reflect current streams and activities.

12. Use of Chatbots

Chatbots can help manage your stream and interact with your audience when you’re busy gaming. They can send automated messages, manage spam, and even run mini-games!

13. Host Raids

At the end of your stream, host or raid another streamer. This is a great way to network and share audiences.

14. Engage Off-Stream

Engage with your viewers off-stream. You can use platforms like Discord to chat with your community, discuss your stream, and share updates.

15. Attend Gaming Conventions and Events

Attending gaming conventions and events can help you network with other streamers, meet potential viewers, and learn from industry professionals.

16. Run Ads

Consider running ads on Twitch or social media platforms to reach a larger audience. Make sure to target your ads to the right demographic for best results.

17. Learn From Others

Watch other successful streamers and learn from them. What do they do well? How do they engage their audience? Don’t copy them, but use them as inspiration to improve your own streams.

18. Use of Analytics

Twitch provides streamers with a wealth of analytics. Use these to understand what’s working and what’s not, and adjust your strategies accordingly.

19. Create a Unique Brand

Your brand sets you apart from other streamers. This includes your logo, overlay, catchphrases, and even how you interact with your viewers. Make sure it’s unique and represents you.

20. Leverage Other Platforms

Don’t limit yourself to Twitch. Use YouTube, TikTok, or other platforms to share highlights, tutorials, or other engaging content. This can attract viewers to your Twitch channel.

21. Viewer Retention Strategies

Getting viewers is one thing, but keeping them is another. Engage with your chat, offer viewer incentives, and consistently provide high-quality content to keep viewers coming back.

22. Use Twitch Extensions

Twitch extensions can add interactivity to your streams. This includes polls, mini-games, music requests, and more. This can increase viewer engagement and make your streams more fun.

23. Stay Up-to-Date with Trends

Stay up-to-date with the latest games, memes, and Twitch trends. Being able to discuss and engage with these trends can make your stream more relevant and engaging.

Remember, there’s no shortcut to success on Twitch. Buying viewers or followers is against Twitch’s Terms of Service and can lead to penalties. Focus on organic growth strategies and creating a community around your content. Happy streaming!

[digitalravi-49]

The Power of User Generated Content (UGC).

Businesses are always looking for new ways to grab people’s attention and make more sales. One thing that’s been really popular lately is user-generated content (UGC). This is stuff like posts on social media, reviews, videos, and testimonials that regular people make about products or services. UGC is great because it helps brands connect with customers in a more personal way. It’s like having your customers do some of your marketing for you! If you want to learn more about digital marketing and how to use UGC to boost your business, joining a Digital Marketing Course could be a smart move.

What is User-Generated Content?

User-generated content refers to any form of content — such as photos, videos, reviews, testimonials, blogs, and social media posts — that is created by consumers rather than the brand itself. It showcases authentic experiences, opinions, and perspectives shared by real users of a product or service. Unlike traditional marketing content crafted by brands, UGC is inherently genuine, unbiased, and relatable, making it highly influential in shaping consumer perceptions and driving purchasing decisions.

The Power of Authenticity

One of the primary advantages of UGC is its authenticity. Consumers are increasingly skeptical of traditional advertising and marketing tactics, which are often perceived as biased or exaggerated. In contrast, UGC is seen as genuine and trustworthy, as it comes directly from real people sharing their honest experiences and opinions.

This authenticity resonates with audiences and can significantly influence purchasing decisions. According to a study by Bazaarvoice, consumer-generated content has a 9.8x higher impact on purchase decisions than brand-generated content.

Building Trust and Engagement

UGC fosters a sense of community and engagement between brands and their audiences. When consumers share their experiences with a product or service, they become invested in the brand and feel a sense of ownership. This emotional connection can lead to increased brand loyalty and advocacy.

Moreover, UGC provides valuable feedback and insights for brands, allowing them to understand their customers’ needs, preferences, and pain points better. By incorporating this feedback into their strategies, companies can improve their products, services, and overall customer experience.

Cost-Effective Marketing

In addition to its authenticity and engagement benefits, UGC offers a cost-effective marketing solution for businesses of all sizes. While traditional advertising campaigns can be expensive and resource-intensive, UGC leverages the power of organic, user-driven content.

By encouraging and amplifying UGC, brands can create a steady stream of fresh, engaging content without the need for extensive production resources. This not only saves money but also helps companies stay relevant and top-of-mind in a crowded digital landscape.

Maximizing the Power of UGC

To fully harness the power of UGC, businesses need to develop comprehensive strategies that encourage, curate, and amplify user-generated content. Here are some effective tactics to consider:

Incentivize UGC creation: Offer contests, giveaways, or rewards for users who share their experiences with your brand through photos, videos, or reviews.

Leverage social media: Encourage customers to share their UGC on social media platforms using branded hashtags or by tagging your business.

Showcase UGC: Integrate user-generated content into your website, social media channels, and marketing campaigns to showcase real customer experiences.

Respond and engage: Engage with users who share UGC by commenting, liking, and sharing their content. This fosters a sense of community and encourages further engagement.

Obtain permission: While UGC can be a valuable asset, it’s essential to obtain permission from users before repurposing or sharing their content to avoid legal issues.

User-generated Content has become a important of modern digital marketing, thanks to its authenticity, engagement, and ability to build trust. By incorporating UGC into their marketing strategies, brands can create meaningful connections with their audience and drive tangible results. And with Web Trainings Academy’s Digital Marketing Course in Hyderabad , you can learn how to harness the power of UGC and unleash your potential in the world of digital marketing.

[leverageclips]

FINALS - The Great Leverage Popularity Contest!!

Only one can win! The hitter versus the thief, who is the most beloved?! Vote for your favorite!

[pixldigitalsolutions]

21 Hacks for Effective Social Media Marketing for Restaurants

In today's digital age, having a strong presence on social media is crucial for any restaurant looking to thrive. From showcasing mouthwatering dishes to engaging with customers, social media platforms offer endless opportunities for restaurants to connect with their audience. To help you make the most of your social media marketing efforts, here are 21 hacks to elevate your restaurant's online presence:

Define Your Goals: Before diving into social media, outline your objectives. Whether it's increasing foot traffic, boosting online orders, or enhancing brand awareness, clear goals will guide your strategy.

Know Your Audience: Understand who your target customers are and tailor your content to resonate with them. Are they young professionals, families, or food enthusiasts? Customize your messaging accordingly.

Create Mouthwatering Content: Invest in high-quality photos and videos of your food and ambiance. Visuals play a significant role in attracting customers, so make sure your content is visually appealing and drool-worthy.

Leverage User-Generated Content: Encourage customers to share their dining experiences on social media using a branded hashtag. Repost user-generated content to showcase authentic testimonials and build trust with your audience.

Engage Consistently: Stay active on social media by regularly posting updates, responding to comments, and engaging with your followers. Building a rapport with your audience fosters loyalty and encourages repeat visits.

Utilize Local Hashtags: Incorporate popular local hashtags in your posts to increase visibility within your community. This helps attract local customers and promotes your restaurant as a neighborhood favorite.

Run Contests and Giveaways: Organize fun contests or giveaways to incentivize engagement and reward your loyal followers. It's a great way to generate buzz and attract new customers to your restaurant.

Partner with Influencers: Collaborate with local influencers or food bloggers to reach a wider audience and tap into their followers' networks. Their endorsement can boost credibility and attract new patrons.

Optimize Your Profiles: Ensure your social media profiles are complete and consistent across all platforms. Include relevant information such as your location, opening hours, menu, and contact details to make it easy for customers to find you.

Share Behind-the-Scenes Content: Give your audience a glimpse behind the scenes by sharing stories about your chefs, kitchen staff, and the journey of your dishes from farm to table. Authentic storytelling humanizes your brand and fosters a connection with your audience.

Encourage Reviews and Feedback: Prompt satisfied customers to leave reviews on platforms like Google, Yelp, and Zomato. Positive reviews act as social proof and influence potential diners' decision-making process.

Capitalize on Seasonal Trends: Stay current by capitalizing on seasonal trends and holidays. Create themed promotions, special menus, or festive offers to entice customers and keep them coming back for more.

Host Virtual Events: In the era of social distancing, host virtual events such as cooking demos, live Q&A sessions with chefs, or virtual wine tastings. It's a creative way to engage with your audience and showcase your expertise.

Cross-Promote with Local Businesses: Partner with nearby businesses such as breweries, wineries, or local artisans to cross-promote each other's offerings. Collaborative efforts amplify your reach and attract diverse customer segments.

Monitor Trends and Insights: Stay informed about social media trends and analytics to refine your strategy. Analyze metrics like reach, engagement, and click-through rates to gauge the effectiveness of your campaigns.

Invest in Social Media Advertising: Allocate a budget for social media advertising to target specific demographics, promote seasonal offers, or highlight new menu items. Paid ads can help amplify your reach and drive conversions.

Create Interactive Polls and Quizzes: Increase engagement by creating interactive polls, quizzes, or surveys related to food preferences, dining experiences, or future menu ideas. It encourages participation and provides valuable insights.

Respond to Feedback Promptly: Address both positive and negative feedback promptly and professionally. Show appreciation for positive comments and resolve issues raised by dissatisfied customers with empathy and a willingness to make amends.

Optimize for Mobile: With a growing number of users accessing social media on mobile devices, ensure your content is optimized for mobile viewing. Use concise captions, high-resolution images, and mobile-friendly formats to enhance user experience.

Stay Authentic and Transparent: Build trust with your audience by staying authentic and transparent in your communications. Be genuine, admit mistakes if any, and always strive to deliver on your promises.

Track and Evaluate Performance: Regularly monitor your social media performance using analytics tools to track key metrics and evaluate the success of your campaigns. Use insights gained to refine your strategy and make data-driven decisions.

Incorporating these hacks into your social media marketing strategy can help your restaurant stand out in a crowded digital landscape, attract more customers, and foster lasting relationships with your audience.

Note from PIXL CEO Bharath Gupta:

"At PIXL, we understand the importance of effective social media marketing for restaurants. Our web design services are tailored to help businesses like yours maximize their online presence and reach their marketing goals. With a focus on creativity, innovation, and results, we're dedicated to helping your restaurant thrive in the digital realm."

For personalized web design solutions that align with your restaurant's unique needs, contact PIXL today at +91 73823 73824 or visit our website at pixl.in.

Start transforming your restaurant's online presence and watch your business flourish with PIXL by your side.

[insightermarket]

[ad_1] Marketing is all about connecting with your audience, teaching them something, or solving their problems. In today's digital age, social media platforms like Instagram offer a powerful tool for businesses to engage with their audience in a more interactive and visual way. One of the most popular features on Instagram for marketing is Stories. These are temporary posts that only last for 24 hours, making them a great way to share quick, immersive content with your audience. Stories can be used to teach your audience about your products or services, showcase behind-the-scenes content, or even run exclusive promotions and contests. In addition to Stories, Instagram Reels provide another valuable marketing tool. Reels allow you to create short, engaging video content that can be used to entertain, educate, or inspire your audience. You can leverage Reels to showcase your products or services in a creative way, share helpful tips or tutorials, or even collaborate with influencers or other businesses to reach a wider audience. By using Instagram Stories and Reels effectively, businesses can connect with their audience in a more authentic and engaging way, ultimately driving brand awareness, engagement, and even conversions. In summary, leveraging Instagram Stories and Reels for marketing purposes can be a powerful way to connect with your audience, teach them something new, and solve their problems. By creating valuable and engaging content, businesses can effectively use these features to drive brand awareness, engagement, and ultimately, business growth. [ad_2] Leveraging Instagram Stories and Reels for marketing purposes

[businesswebsoft]

5 Social Media Marketing Tips

Social media is a critical tool that helps businesses engage with customers, increase brand recognition, and boost revenue. However, effective social media marketing requires more than just posting updates and hoping for the best. To achieve success, you need a well-thought-out strategy. In this blog post, we'll explore five essential tips to help you master the art of social media marketing and maximize your online presence.

Define Your Goals and Audience

Before you start creating and curating content, it's crucial to define your goals and identify your target audience. What are you trying to hope through your social media marketing efforts? Are you looking to increase brand awareness, generate leads, boost sales, or engage with your current customers?

Once you've clarified your objectives, it's time to understand your audience. Who are your ideal customers? What are their interests, behaviors, and preferences? Understanding your audience will enable you to craft messaging and content that will appeal to them.

Choose the Right Platforms

Not all social media platforms are created equal, and it's essential to select the ones that align with your goals and target audience. Here's a quick overview of some popular platforms and their primary strengths:

Facebook: Ideal for businesses targeting a broad audience and looking to engage in organic and paid reach.

Instagram: Perfect for visually appealing content and targeting a younger, image-centric audience.

Twitter: Great for real-time updates, engaging with trending topics, and connecting with a diverse audience.

LinkedIn: LinkedIn is Essential for B2B companies and professionals looking to establish thought leadership and network within their industry.

Pinterest: Excellent for e-commerce businesses and those in the lifestyle, fashion, or home decor niches.

Choosing the right platforms will save you time and resources while ensuring your content reaches the right people.

Create Valuable Content

Once you've identified your goals and audience and chosen your platforms, it's time to create content that adds value. High-quality, relevant content is the cornerstone of any successful social media strategy. Consider the following content ideas:

Educational Posts: Share industry insights, tips, and how-to guides to position yourself as an authority in your niche.

Visual Content: Leverage images, videos, and infographics to capture your audience's attention and convey your message effectively.

User-Generated Content: Customers should be invited to share their experiences with your products or services.

Engaging Stories: Utilize stories on platforms like Instagram and Facebook to create a sense of urgency and engage your audience in real time.

Contests and Giveaways:- ** Run fun contests and giveaways to boost engagement and reward loyal followers.

Remember to maintain a consistent posting schedule and use a mix of content types to keep your audience engaged.

Engage with Your Audience

Social media is a two-way street, and engagement is critical. Respond to comments, answer questions, and participate in conversations about your industry or niche. Engaging with your audience not only fosters a sense of community but also increases your brand's visibility.

Furthermore, consider using social listening tools to monitor mentions of your brand or industry-related keywords. This allows you to join relevant conversations and address any issues promptly.

Analyze and Adapt

To fine-tune your social media marketing strategy, you must regularly analyze your performance. Most social media platforms provide built-in analytics tools that offer insights into your post reach, engagement, and audience demographics.

Pay attention to these metrics and modify your plan as necessary. If you notice that a particular type of content performs exceptionally well, create more. If a specific platform needs to deliver the desired results, consider reallocating your resources to more effective channels.

Conclusion

Social media marketing is a dynamic and powerful tool to help your business thrive digitally. By setting clear goals, understanding your audience, choosing the right platforms, creating valuable content, engaging with your audience, and analyzing your performance, you can develop a winning social media strategy. Stay adaptable and open to change, as the social media landscape is ever-evolving, and success depends on your ability to adapt to new trends and technologies. Start implementing these tips, and watch your social media presence and business grow!

[salonspa07]

5 Last Minute Salon Halloween Marketing Ideas!

Halloween is an opportunity to be creative. – Judy Gold

October is going to be super busy for salon owners because of all the upcoming festivals and holidays. You might not know this, but Halloween is the second most money-spending holiday after Christmas. It’s not just a money-maker; it’s also a fun time to get creative with your clients’ looks.  

Clients often drop by for monster makeup and spooky hairdos which directly boost salon services and product sales. 

To make sure you are truly well prepared for Halloween this year, we thought we’ve put together five quick and unique marketing ideas that will allow you to maximize on this holiday. You can easily simplify and automate these processes with salon management software.

What Is The Halloween Festival, And Why Is It Celebrated?

Halloween is a fun holiday where people dress up in costumes and collect candy. But it started long ago with the Celts, who believed that on November 1, the spirits of the dead came back. So they dressed in costumes and lit fires to keep the spirits away. Over time, Halloween became more about having fun than anything religious. Irish immigrants brought it to the U.S., where it became popular for kids to dress up and get candy from neighbors. 

How Do You Promote Beauty And Hair Salons On Halloween?

Halloween is all about dressing up, getting treats, and having a great time, especially for children. Promoting your beauty and hair salon during the Halloween season is a fantastic opportunity to boost your revenue. Here are some creative ideas to ensure you get the most out of this special time:

Create a Spooky Atmosphere

One of the easiest ways to get yourself and your salon into the spirit of Halloween is to add seasonal decorations to your hair and beauty salon. Your clients will love the look of your salon it not only brings a unique approach but also it lets them feel the spooky and terrifying atmosphere. You don’t need to change the entire style of your salon, it just needs a bit of decoration, you can easily find captivating and cost-effective decorations at nearby party shops. 

Offer Halloween-Themed Services

Why not offer your clients something extraordinary this Halloween? Craft special packages that encompass a wide range of Halloween-themed services, from haircare to makeup. Moreover, entice group bookings with enticing discounts. As the season for new products and services emerges, it’s the perfect time to unveil something fresh and exciting to your clients. Additionally, consider selling hair accessories that scream ‘Halloween’—false eyelashes, witchy nail art, and glow-in-the-dark add-ons, which your salon-goers will adore.

Some promotion ideas include:

Halloween hair: Offer a bewitching witchy up-do or a luscious blowout for just $20.

Halloween makeup: Provide a transformation from glamorous to gruesome for $30.

Halloween hair and makeup special: Combine both hair and makeup services for a spooktacular $40 package.

Halloween Personalized Campaign

Halloween is an opportunity to attract more visitors and retain clients with special offers and personalized services. By creating brand awareness with social media posts, advertisements, and marketing campaigns, you can drive more traffic to your salon. In today’s digital era, email open rates are often less than 30%, so leveraging SMS can boost the marketing strategy and generate revenue. Utilizing Halloween SMS templates can serve as a reminder for clients to join in the celebration, and the enticing special offers can encourage them to choose your business.

Sample SMS Template

Dear [Customer’s Name], as a token of our appreciation, enjoy a spooktacular 25% off your next treatment. Happy Halloween! We’re grateful for your loyalty.

Costume Contest Fun

Engaging and entertaining, hosting a Salon Costume Contest can bring your clients together in the spirit of Halloween. Don’t just stop at contests – the key is to make the contest an essential part of your marketing strategy. You can encourage your followers to submit their best Halloween hair and makeup photos. Furthermore, ask them to get their friends and followers to like, share, and comment on their photos. The winning entry should be the one that garners the most likes. It’s important to note that likes and shares are the lifeblood of your brand’s reach on social media. When your followers share the contest post, your updates reach more and more potential clients.

Last-Minute Promotions

Prepare to surprise your clients with last-minute promotions that can send excitement through the roof. A well-structured last-minute marketing strategy can significantly benefit your salon. Beyond your usual routine, create promotional ideas that can be deployed in the final stages of your event planning. Last-minute promotions have the potential to generate additional buzz, encourage new registrations, and maintain your audience’s anticipation. These last-minute activities also ensure that no one loses interest just before the event. Keep your audience engaged with these activities and benefit from the momentum of last-minute marketing. Even though the event is right around the corner, you can still encourage people to register and engage with your salon. With the right strategy, last-minute marketing can have a lasting impact on your target audience.

Salon Software – Your Halloween Marketing Partner

How can you amplify these ideas before Halloween? Utilizing the advancement of technologies, software like MioSalon a salon management software empowers this process, making them even more effective. From automating promotions to refining your customer segmentation, salon software has you covered. Here’s how you can supercharge your salon’s Halloween promotions:

Segmentation for Success: Salon software lets you categorize your clients based on their behavior, making it easier to tailor your marketing campaigns to suit each group effectively.

Automated Promotions: With salon software, you can automate various promotions, ensuring timely and targeted communication with your clients. From seasonal specials to referral programs, salon software tools can streamline your marketing efforts.

Instant Communication: Send promotions and offers directly to your customers’ mobile devices via SMS, WhatsApp, or Email – ensuring your messages get noticed right away.

Personalization: Tailor your messages to your customers by offering personalized discounts and deals that match their interests and preferences, creating a more engaging experience.

Client Retention: Salon software enables you to engage clients regularly, encouraging loyalty and repeat business. Happy clients are likely to recommend your salon to friends, increasing retention and referrals

Conclusion

Halloween presents salon owners with a fantastic opportunity for creative marketing. By creating a spooky atmosphere, offering Halloween-themed services, launching social media campaigns, hosting contests, and executing last-minute promotions, your salon can thrive during this spirited season. Leveraging salon software can further enhance your marketing efforts, ensuring you make the most of Halloween salon sales and delight your clients.

[beautifulfartkitty]

DIGITAL MARKETING COURSES IN BANGALORE

Defining Your Brand Identity

Before embarking on your Instagram marketing journey, it's imperative to have a clear understanding of your brand identity. Who are you, and what does your brand represent? What is your story, mission, and values? Defining your brand identity is the foundation upon which your entire Instagram strategy should be built.

Optimizing Your Instagram Profile

Your Instagram profile is your brand's digital storefront. It's often the first point of contact with potential customers, so it needs to make a strong impression. Here's what you can do:

Profile Picture: Use a recognizable and high-quality profile picture, typically your brand logo.

Bio: Craft a compelling and concise bio that clearly explains what your brand is about.

Link: Include a link to your website or a specific landing page that aligns with your current marketing campaign.

Content Is King

Instagram is a visual platform, and high-quality, visually appealing content is at the heart of your marketing strategy. Regularly share images, videos, and stories that resonate with your target audience. Some content ideas include:

Behind-the-scenes glimpses of your business.

Customer testimonials and success stories.

User-generated content featuring your products or services.

Use Instagram Insights to analyze which content performs best and tailor your strategy accordingly.

Leverage Instagram Stories

Instagram Stories are a powerful tool to engage with your audience in real-time. You can use various interactive features like stickers, polls, questions, and countdowns to interact with your followers and build a sense of community. Stories are also a great way to share time-sensitive content or promotions.

Strategic Use of Hashtags

Hashtags are key to expanding the discoverability of your content. Research and use relevant and trending hashtags in your niche to increase the reach of your posts. However, don't overdo it; a mix of popular and niche-specific hashtags is often more effective.

Collaborate with Influencers

Partnering with influencers in your industry can provide a tremendous boost to your brand's visibility. Influencers have dedicated, engaged followings, and a shoutout from them can introduce your brand to a wider and more receptive audience. Look for influencers whose followers align with your target demographic.

Contests and Giveaways

Hosting contests and giveaways on Instagram is an excellent way to encourage user-generated content and engage your audience. People love the chance to win something, and this strategy can help you build a more active and enthusiastic community around your brand.

Engage with Your Audience

Engagement is a two-way street. Respond to comments, messages, and interact with your audience. Showing that your brand is approachable and attentive can significantly boost your credibility and foster a loyal following.

Consistency Is Key

Maintain a consistent posting schedule. Your audience should know when to expect new content from your brand. Whether you post daily or weekly, consistency helps keep your audience engaged and informed.

Strategic Advertising

Instagram offers various advertising options, including photo and video ads, carousel ads, and sponsored stories. Invest in these strategically to reach a broader audience and promote specific products or services. The targeting options on Instagram are powerful, allowing you to reach a very specific audience.

Monitor and Analyze Performance

Regularly analyze your Instagram Insights to understand what's working and what's not. Metrics like reach, engagement, and click-through rates can provide valuable insights into the performance of your content. Adjust your strategy accordingly to maximize your results.

Stay Informed

Instagram is continually evolving, with new features and algorithms. Staying updated with the latest trends and changes on the platform is crucial. Your adaptability can make a significant difference in your Instagram marketing success.

User-Generated Content

Encourage your customers to create content related to your products or services. Sharing these posts on your profile not only builds trust and authenticity but also reduces the burden of content creation on your end.

Educate and Inform

Consider sharing valuable content that educates your audience about your industry or product. Informative posts can help establish your brand as an authority in your niche, building trust with your audience.

Embrace Instagram Shopping

If you sell products, consider using Instagram Shopping to allow users to shop directly from your posts. This feature streamlines the buying process and can significantly boost sales.

FOR MORE DETAILS VISIT: NATIONAL INSTITUTE OF DIGITAL MARKETING

In conclusion, Instagram marketing can be a game-changer for your brand, provided you crack the code and implement the right strategies. It's all about creating an authentic and engaging presence that resonates with your audience. By defining your brand identity, producing top-notch content, and staying adaptable, you can effectively elevate your brand on Instagram and reap the benefits of this dynamic social media platform. Remember that success on Instagram is a journey, not a destination. With consistent effort and the right strategies, your brand can thrive in this visually driven social media ecosystem. 

[rabbitcruiser]

World Food Day

Join a World Food Day event like a contest, tasting, or cultural showcase, or donate your time or money to food charities that provide food to those in need.

Food brings people together in a huge variety of ways, from family gatherings to first dates. Everyone has a favorite food, with varieties ranging from pizza to pasta, cookies to cakes, and all of the good stuff in between! So many amazing dishes and ingredients are available to indulge in today, and World Food Day celebrates them all.

Learn About World Food Day

World Food Day is not only about celebrating the amazing food that people have the privilege of indulging in, but it is about raising awareness for people who do not have such privilege. People all over the world who suffer from hunger. Starvation is a massive problem in a number of countries, and we need to do more to raise awareness and combat this problem.

World Food Day can also be leveraged to raise awareness about healthy diets and what bodies need. In recent times, education has grown about healthy diets and which foods are healthy or unhealthy, but we are not there yet! World Food Day offers a great opportunity to further education and awareness in this area.

History of World Food Day

World Food Day was established in 1945 by the Food and Agriculture Organization (FAO), a specialized agency of the United Nations. But it would be another 34 years before it was recognized as a world holiday at the 20th FAO conference in November 1979. Following this, 150 countries proceeded to celebrate the day once it gained its official recognition by the United Nations. Since 2014, the popularity of the day has been used to promote the idea of feeding the world and eliminating poverty in rural nations.

The main principle World Food Day celebrates is the furtherance of food security all over the globe, especially in times of crisis. The launch of the Food and Agriculture Organization by the UN has played a huge role in taking this worthy goal forward. Its annual celebration serves as a marker of the importance of this organization and helps to raise awareness of the crucial need for successful agriculture policies to be implemented by governments across the world to ensure there is ample food available for everyone.

In recent years, World Food Day has used its annual day of celebration to focus on different aspects of food security and agriculture, including fishing communities, climate change and biodiversity.

A number of different themes have been attributed to World Food Day over the years. Some past themes have included: Climate is changing. Food and agriculture must too; Social Protection and Agriculture: Breaking the Cycle of Rural Poverty and Feeding the world, caring for the earth.

Many different organizations around the world now celebrate this day, including the International Fund for Agricultural Development and the World Food Programme. Many businesses also take part.

World Food Day is a reminder that coming together with friends and family around a well-set table is a privilege that not everyone can enjoy, but is one that everyone should experience.

How to Celebrate World Food Day

A number of opportunities exist to get involved with World Food Day! Celebrate the day with some of these ideas:

Make a Donation to a Food Bank or Charity

One of the best ways to celebrate World Food Day is by giving food to people who need it the most. If you do a quick search online, you should be able to find the nearest food bank to you. Most food banks are happy to accept food or money. The sort of food that is in a typical food parcel includes cookies, canned fruit, tea, coffee, canned vegetables, canned meat, beans, pasta sauce, rice, pasta, soup, and cereal.

World Food Day is also a great time to donate to a charity. You could also opt to do some fundraising as well. There are many different ways you can go about this, from fundraising events to sponsored activities. If you are able to raise awareness and some money in the process, it’s a great thing!

Visit a Farm or Food Producer

World Food Day might be a great time to understand where food comes from by visiting a local farm or dairy, or even visiting an open kitchen restaurant to see the time and effort that goes into creating such delicious food.

Attend a World Food Day Event

A number of different events take place on World Food Day, so it is worth looking into these to see if there is anything going on in your local area. This includes everything from concerts and contests to cultural performances, exhibitions, hunger marches, and marathons. And if there isn’t anything going on in the local area, why not be the person to host the event?

Learn More About Countries Around the World

Countries all around the world need help because they are battling starvation,such as Kenya. In countries like Kenya, the price of basic foods has skyrocketed, which has resulted in a large number of children going hungry. A lot of different charities work hard to change the lives of families and children who need it the most, ensuring they have the food they need to survive.

It is worth spending some time researching the different ways that countries all around the world honor World Food Day. More than 150 countries participate in this day, and there are conferences and different events that happen all around the world.

For example, in the United States, the Iowa Hunger Summit has been held on World Food Day, or near to the date, since 2007. In Cuba, the media strongly supports awareness on various campaigns relating to World Food Day, and an agricultural fair is held so that producers can exchange their experiences and views.

In Mongolia, they have made it tradition to organize the Food Security conference on World Food Day. This event is about promoting research to develop regulations and policies, as well as valuing the contributions of researchers and scholars to the country’s food security. In Cyprus, special ceremonies are organized in secondary and primary schools where teachers teach their students about World Food Day. In Italy, many exhibitions and conferences are held by NGOs, international agencies, research agencies, universities, and ministries.

A lot of countries also use this day to support the people in their society who need it the most. For example, in the Philippines, a lot of the work is focused on increasing food gifts to poor urban families. The same has occurred in Pakistan whereby they provide food packages to the poor on this date.

Source

[leverageclips]

The Great Leverage Popularity Contest!

Remember that this is a popularity poll! Vote for your favorite character regardless of why, just follow your heart!

[accuprosysglobal]

Digital Branding Strategies You Must Implement

To ensure that your business makes a memorable impression on the customer and prospective customers, you have to implement various branding strategies as a part of brand development. And, in this process, you must implement digital branding as well because the future of branding, per the top branding consultants, is in the digital platform. To go with the trend and make the best use of the digital medium for the purpose of branding, here are some of the top digital marketing strategies that you must implement.

Be inclusive: To see success, in the long run, you must include more people of all races and genders so that you reach the maximum number of people, right from the beginning instead of venturing into new market categories after reaching your target audience. Per the branding consultants, you must keep your strategies open for all to not let certain sections of people feel left out or discriminated against.

Choose location-based marketing: Incorporate geofencing into your digital marketing strategy and leverage the technology to send push notifications to your target audience in a location. You can make the most of geofencing with the help of mobile devices and mobile apps that facilitate a high degree of accuracy in identifying and targeting your audience that is in your business proximity. According to the top branding services companies, geofencing will be really effective for those businesses that want to offer discounts and offers specific to a geographical location and thereby increase footfall into their physical stores.

Implement omnichannel marketing: A new trend that will rise in popularity in the coming years per the branding services companies is omnichannel marketing which involves integrating various communication channels that organizations use for communication with consumers with the objective of creating a consistent brand experience. This helps you because it influences and convinces people to make positive decisions about purchasing as they base their decisions on what they see on multiple channels consistently.

Go for interactive content: You must use interactive content that facilitates the audience to participate in your events rather than merely watching, listening, or reading passively. According to branding services experts, you can incorporate interactive content in your marketing strategy by inviting your customers to post comments on a blog post and social media feed; participate in quizzes, polls or online contests, etc. The important aspect is that you must give your audience the chance to interact with you through a medium that they choose.

In this digital world, you must be flexible in implementing strategies to reach your audience. To create and implement the right strategies that suit your business, you must not hesitate to hire the best branding services agencies. Apart from the above-mentioned strategies, another strategy that can help you to a great extent is using Google ads smart bidding. To know more about these strategies and other branding and marketing strategies that can improve your brand awareness and help in your brand development, hire Accuprosys, the best branding agency in Hyderabad that offers customized solutions per your business and brand needs.