#they’re having a separate zoom-only service as well that i could technically go to but then we’ll all be looking at each other

[shoutsindwarvish]

the forecast for this evening is 90°F (32.2°C) not including humidity and tonight’s shabbat service is scheduled to be outside 🫠

[danteinthedevildom]

- kicks door open dramatically - Money. How does it work in the Devildom? -zoomed in eye emoji-

I love that when I ask my friends to remind me to write things they send me anons with flare. Y’all so good to me, Ily, enablin my Thoughts bc I got carried away. 

(For context this’s just how I like thinkin the boys get that sweet cash money, bc I Have Thoughts On That, apparently). 

- Student Council Members all get paid for their service. It’s pretty self explanatory, I think, but c’mon; that’s a job, as well as a technical governmental position. You can’t NOT pay them.

- The brothers do NOT get to see this money. Student Council paychecks go straight to Lucifer as part of the budget for the House of Lamentation; they are not allowed to so much as think about touching this money, because it’s what he uses to pay for all of their household expenses. Food allowance, maintanence, WIFI router fees, their TV license... it’s all accounted for using the very steady and non-fluctuating income they get. 

- Any income the brothers make outside of this is purely their own! All of Mammon’s paychecks from his modeling gigs go straight to his own bank account, and the same can be said for the money Asmo earns from his designer brand. They can do anything they want with this money, and Lucifer is not allowed to touch it unless in some form of punishment. 

- Admittedly that “punishment” doesn’t happen often. He doesn’t really enjoy messing with their money, especially not when they’ve actually worked for it - which is why he’s content to leave it as their money, rather than the Household’s as a whole - but if it’s clear that they’ll use their money to do something irresponsible or damaging, he’ll call the bank and force them to put the account on hold. 

- (By “irresponsible or damaging”, I mean to the tune of “Satan once tried to use his funds to buy an extremely suspicious amount of Very Deadly Ingredients at the same time Belphie uncharacteristically offered to assist in the preparation for Lucifer’s birthday party”. He really doesn’t care what they spend it on beyond that, so something like Levi spending all of his Grimm on the same CD over a thousand times? Lucifer doesn’t exactly get it, but eh, that’s legit.)

- Yes, Lucifer can do this. He’s the overseer of the accounts, in technicality; though he lets the brothers do as they please, they’re all legally in his name. It’s one of those things that the bank has been personally informed of since the start. Yeah, they treat the individual brothers as the account holders, but if Lucifer phones up and says the brother in question isn’t allowed to access his funds? Then the bank goes, “yes, sir”, and nothing can get them back in except Lucifer phoning the bank up again. 

- Lucifer’s pretty good at handling their fees, thanks to the several millenia he’s had doing it. Things can get a little tight, but he’s always able to leave some money at the end as a sort of backup allowance (a last resort pool for each brother). Even at the worst possible point, he refuses to take from the backup allowances unless absolutely necessary - which is mostly on the very, very rare occassions that their expenditure exceeds Student Council funding.

- Each of the brothers are allowed to have a Credit Card that is separate from the backup allowance. They’re fully expected to pay back the Card with their own money - not their Student Council funding - and if they’re incapable of doing so, they can use their backup allowance to pay it off. Goldie is Mammon’s, and obviously the most well-known, but the others can have one, too - if they want to. 

- If they run out of their backup allowance, well, they’re just shit out of luck, because they can only have access to it when all other resources run dry. It really is like a last resort; something that’s just meant to tide them over till they next get paid. After that, their Credit Card gets frozen, and Lucifer just lets them deal with their own problems - so long as it doesn’t impact the finances of the House as a whole, anyway.

- So, obviously Mammon has his modeling job - I mentioned that before! Levi gets his own income from streams, and Satan gets his from the patents he has on various spells and hexes he’s created. Asmo, beyond the designer brand he owns, does get a lot of income from his status as a Devilgram Influencer, and Beel gets a lot of his income from Fangoal sponsorships. Nobody actually knows where Belphie’s income comes from. He just kind of... gets it? There’s rumours that it’s hush money, but he’s never said and nobody’s sure how to ask and get an actual answer out of him. 

- Unsurprisingly, Asmo makes the most, which the other brothers think is complete bullshit. It’s quickly followed by Belphie and Beel, then by Levi, then Satan, and Mammon makes the least. 

- Lucifer doesn’t need a source of income. Anything he could want or need - more than that, even - is bought for him by Diavolo (heedless of anything he says against it). He’d have absolutely nothing to spend the money on, and if he did buy things for himself, he’d have no idea what to say to Diavolo when asked what the Prince can buy him. 

- The brothers are EXPRESSLY FORBIDDEN from posting anything about things they want or debts they have, because it has happened in the past that they’ll mysteriously find a debt erased or the thing they wanted sent to the House of Lamentation, and Lucifer is honestly so exhausted with trying to get Diavolo to just stop buying them shit.

- Honestly, the only reason they get a set income at all is because Lucifer was too Proud to accept Diavolo’s original plan of “if you need something, let me know”. He’s already eternally indebted to the Prince as-is; he does not want to be in literal, actual monetary debt with him. At least if it’s a wage, he’s being paid for a service, and he can ensure that Diavolo isn’t just splurging a ridiculous amount of Grimm on them for the sake of spending.

- (As a side note, it’s also just a little less embarrassing to pay for any damages his brothers do out of pocket. Nothing was worse than, in those early days after the Fall, awkwardly looking somewhere to Diavolo’s right and biting out that he would very much be grateful if Diavolo could pay for a contractor to fix the outer wall of the House. And the interior wall of the House. And the Kitchen as a whole, actually.)

Bonus:

- MC gets an allowance that’s just a little less than what the Student Council members get. Though the Exchange Programme covers any Household expenses, like food, Diavolo wasn’t just going to let them end up there without something to spend. They can, of course, go out and work on top of that - just like the brothers do - but they don’t actually pay for anything beyond the things they want, so it’s genuinely not necessary. It’s even less necessary since Diavolo finds it much easier to sneak them away on shopping trips. 

- Diavolo and MC frequently play a fun game of “how much can Diavolo buy MC before Lucifer figures out where they are and drags MC away!” The answer? A lot. Like, so much. There genuinely isn’t a more surreal - or admittedly hilarious - sight than watching the Avatar of Pride standing in front of the Prince of the Devildom with his arms crossed over his chest, tapping a foot against the floor, as Diavolo gently places down an absolutely obscene amount of bags filled with goodies solely for MC. Well, until Lucifer says, “And the rest,” and suddenly another, smaller bag is pulled out of his jacket. 

[rotationalsymmetry]

Hello! I hope you’re doing well. I saw your post about UUs and I myself am one as well! I was wondering if maybe you could explain some of the issues there are in UU congregations so I can better understand what’s going on. I can’t change much, but I’d like to know what can be improved and how I can better use my privilege. Thank you :)

Hi there. Thanks for reaching out. I think. Oof. Are you sure you want to ask this? I don’t have a really straightforward “here’s precisely what Unitarian Universalism needs to do to improve (broken down into concrete, realistic steps!)” I have a whole tangle of feelings and personal biases and incredibly subjective experiences. OK? All right. With that disclaimer out of the way. Eh, actually, more disclaimer: all institutions have problems. There are things that Unitarian Universalism does better than most other religious institutions. There’s a reason I was going off about what I like about UU before what I dislike. This is not saying that Unitarian Universalism is bad. OK?

Putting in a cut because this is long:

Unitarian Universalism has an ongoing, well-known problem around being kind of fuzzy around what it is and what it wants to be. Do we draw on multiple faiths, and if so what does that look like in practice? Are we Christianity lite? Are we basically a bunch of secular humanists who like to get together and sing sometimes? How far exactly does (or should) our tolerance stretch?

Unitarian Universalism has a whiteness issue and a class issue. Now, I’m white, so the race part isn’t mainly coming from my own experience. There’s something I’ve seen that sums it up well, but I can’t find it right now. Basically: there’s a bit of a tendency for UU’s to nominally want to more diverse congregations, but when a new person of color shows up, sometimes they get treated kind of...weirdly. Like they’re not one of us and not going to be.

a bit more on UU and race here: x

And, class wise, I was raised middle class, but I’ve been broke for an awful lot of my adulthood and a lot of the people I know in my generation (Millenials) are broke/struggling financially. So when the lead minister of my congregation made some random comment about having trouble attracting young people because church and brunch with friends are competing for the same time slot. I thought of a young adult in the congregation who was active in the youth group but couldn’t make it to Sunday worship because he had to work on Sundays. And the time one of my coworkers got a promotion at my workplace, and definitely she was competent and I don’t begrudge her getting it, but also she ended up working an awful lot of Sundays and that was very likely a factor in her getting the promotion. And I’d been trying to avoid pledge drive Sunday for years because it always, every time, made me feel like I wasn’t really welcome if I couldn’t contribute much financially, even when I was contributing a great deal of my time. This is subjective and it could mostly be an issue with my then congregation. But I don’t think it is.

While Unitarian Universalism likes to think of itself as trans friendly, and it’s certainly much friendlier than some denominations, sometimes it drops the ball. Here’s an apology for an article about trans people that centered a cis person’s perspective and had some other issues: x

Anecdotally, subjectively, etc: this is an issue across the board. Unitarian Universalism’ self-image and what the organization actually is has a substantial gap. I attended a few workshops at GA this year, and: on the surface, great! So many workshops on such great anti-oppressive topics! But...when I actually went to the workshops, it was unsatisfying. It felt very introduction-ish. Maybe that was on purpose. But...I was hoping for better. 

Super anecdotally: UU’s tend to forget that disabled people exist. UU’s tend to not support disabled people and parents of disabled children.

Back to the “are we Christianity Lite?” thing. I dropped out of seminary. One part of thatwas this: x  Another was that at the time (it’s apparently since changed) the MFC requirements (uh, this is getting a bit technical: congregations ordain ministers, but in practice fellowshipping is important as well, and that’s what the MFC does, basically it’s saying other UU ministers think you should be a UU minsiter) prioritized knowledge about Christianity and the Bible over knowledge of other religions, even though nominally Unitarian Universalism is not Christian and Christianity isn’t especially prioritized in our Six Sources. As someone who is not Christian and didn’t expect my future ministry to involve a lot of Bible talk and really didn’t think prioritizing knowledge of the Bible among our religious leaders was good for the denomination as a whole, this bothered me. A lot. (For what it’s worth, most Starr King classes were actually really good at not doing this.) (The classes that did, though, made me want to tear my hair out. And made me wonder if this denomination I was studying to be a minister in, was the same as the denomination I’d participated in as a lay person for years.)

This is hard to put into words. But: sometimes people will say they believe a thing, but their follow-through is bad. Or they say one thing but act another way -- not because they’re lying, but because what they believe on the surface hasn’t been fully internalized. This is, anecdotally etc, a really common issue in Unitarian Universalism.

More super anecdotal etc: UU’s need to break the habit of seeing RE as daycare, and worship services that involve kids as being about showing off the kids to the adults. I took a quick look at you and it says you’re 18, so if you grew up UU you probably have your own opinions on this. But...sometimes the adult congregation and the kids’/youth programs are entirely separate worlds, and that’s not healthy for congregations.

YMMV: I’m not a huge fan of approaches to worship that involve sitting passively for most of the service. If the worship is going to be the same whether you’re there or not, why bother showing up? (Obviously some congregations are more like this than others, and apparently some people like the “lecture and a concert” format?? I’m not one of them.)

Basically, I think UU’s need to work on connection more and mutual support of each other more. While I approve of the social justice focus of course, social justice starts at home. You need to support the people who are actually in your congregation. I moved a year and a half ago, and haven’t joined my local congregation. Why? Because my illness makes it almost impossible to go anywhere in the mornings, and while they livestreamed each worship service, before the pandemic (presumably it’s all zoom worship now), there was zero effort to actually include anyone watching the livestream. Not so much as a PDF of the order of service. No verbal acknowledgement that some people aren’t present in the room. Nothing. (Side note: I tried one worship service at a “normal” congregation after the pandemic started, and all the mourning of not being able to be together in person was extremely frustrating to me, since I hadn’t been able to attend in person worship before the pandemic either. No one was thinking of people like me, and it was really, really obvious. I’ve since joined Church of the Larger Fellowship.) You say you want to use your privilege. That’s great! Some thoughts.

Trans people: How’s your congregation on pronouns? If your congregation uses nametags, can you push to normalize people putting their pronouns on nametags? What’s the bathroom situation: is it clear that trans women (whether you currently have any trans women in your congregation or not) can use the women’s bathroom? Is there a unisex bathroom that non-binary people and binary people who don’t feel safe using “their” bathroom can use? Also: a lot of older people weren’t raised with this and never really caught up, (and tbf some young people are ignorant too) so there’s a need for some trans 101 education.

Disability: for zoom worship, is there closed captioning for people who have hearing impairments or language processing issues? For live worship, what’s being done to make sure deaf and hard of hearing people are included? What’s being done for blind people (eg, electronic copies of the order of service being available for people who are blind but have screen readers?) For people who just have a little trouble seeing, are there large-print orders of service? What about the agendas for committee meetings and so on? This doesn’t have a quick fix, but are there places in your congregation that can’t be reached in a wheelchair? What about the chancel? (ie that area that the minister and whoever else is leading worship is speaking from?) Is there a wheelchair-accessible entrance that’s open during worship but closed during other programming?

How’s ministry to people who are sick or injured or just too old to get out much? And: is that support available to newer or prospective members, or only people who contributed to the congregation first? How available is information on how to get that kind of support: is it a thing where only some people are in the know, or is there outreach?

Are there unspoken rules about who’s the “right kind” of person to be in the congregation and who isn’t?

Sexual harassment, abuse, etc: is there a clear way to report sexual harassment? Does everyone know what it is? Does the congregation have a policy for what happens if a congregant is accused of sexual abuse? If a minister is? What's the congregation’s child abuse prevention policy? Do the people who work/volunteer with kids know what to do if a child or teen reports abuse to them? Are they screened in any way?

What accommodations does RE make for special needs children? If a child needs one on one assistance, does the RE program force the parent to provide that assistance if the child is to be part of the program?

What’s the policy on support animals? (these days: what’s the policy on emotional support animals?) How are the needs of people with allergies or other issues with dogs etc, balanced with the needs of people who benefit from support animals? (This can be tricky, I’m not saying there’s a clear right/wrong here, but it’s something that can make a congregation inaccessible.)

I don’t know the details on this, but I know sensory issues can be a problem for some people, eg flickering overhead lights. Scents can be an issue for some people, one possible solution is to have part of the sanctuary marked scent-free, dunno how well that plays out in practice.)

Representation: who’s speaking up during worship, and what are they speaking about? Something to be aware of.

Us/Them language: especially relevant if you’re speaking to the congregation during worship, but important in casual coffee hour chat too: who’s “us” and who’s “them”? Do people in your congregation tend to talk about, say, people below the poverty line as “them”? Homeless people? Black people? Immigrants?

Finding ways of making small talk that aren’t “what do you do for a living?”

I haven’t said anything about racism yet; a lot of congregations have some sort of anti-racist discussion group or something? Those things are good; there’s only so much they do by themselves, but as part of a larger whole, they’re important. Also, presence at Black Lives Matter protests, putting up a Black Lives Matter banner or sign if your congregation hasn’t done that, stuff like that.

Oh, culture and music and stuff. What kind of music gets played. Congregations that have made a specific attempt to be multiracial often find it’s necessary to do a lot of hashing out of what the music is going to be like.

And there’s a representation aspect to who gets quoted.

Small Group Ministry/Covenant groups: my former congregation liked to ask what your demographic info is and then split things up for “diversity” purposes. This is actually a really bad idea. In a congregation that’s mostly white, it means that often the non-white people end up being the only non-white person in their groups. Great for white people who want to “experience diversity”, but not so great for actual poc. My congregation had enough queer people that it wasn’t one queer person per group, but I could see that maybe happening in other places. And I think it did tend to separate out trans people into separate groups.

Cultural appropriation/cultural misappropriation: uff. I think some people go off the deep end on this. But, some things to consider. If the congregation is doing something to celebrate a Jewish holiday, is it run by someone who is Jewish or is of Jewish heritage? Stuff like that. Sometimes Unitarian Universalists’ desire to be all multicultural and interfaith and stuff, leaves out important things like “is this part of the culture that it’s ok for outsiders to share?” and “are we actually in relationship with this group of people?” And “are we cherry picking messages from sacred texts that we like, and leaving out the stuff we don’t like, when it’s not our sacred text and we don’t have enough context to do that respectfully?” x for overview and in more detail x

Also RE: is this Native American story one that it’s actually OK for us to tell? I’m not necessarily suggesting you go over what other people are doing, but if you’re teaching RE yourself, you get a say in what you teach.

If you happen to be a UU pagan or there’s a CUUPS group at your congregation that you sometimes participate in, there’s kind of a ton of work about untangling cultural appropriation in specifically pagan spaces, honestly I don’t know where to start with that. Don’t put that on yourself if you’re not part of that kind of group though, focus on groups you are part of.

Land acknowledgements.

Oftentimes if someone brings up an issue that requires work to change it, especially a younger person, the people who get stuff done are going to be, “ok, that sounds like work, we’ve already got a ton on our plate so are you going to do it?” So, if you offer to do some of the work of running the congregation, you’ll be in a better place to implement these sorts of changes. (I know a lot of times older adults don’t want to trust young adults with responsibility, so it might take some time to earn trust.) But also some are things you can just do: like you can say your pronouns every time you introduce yourself or put your pronouns on disposable nametags, if you’re comfortable with it.

General advice: you don’t have to (and shouldn’t try to) change everything at once. Be aware of a lot of things and be willing to be a “follower” on a lot of things. Signing petitions, saying “yes, that sounds like a good idea,” stuff like that. Be a leader on a small, manageable number of things. Maybe see what other people in your congregation are already doing that seems like a step in the right direction, and see how you can support that. Some of what UU’s are already doing is already really good, and most likely there’s already people around you who want Unitarian Universalism to act in closer alignment with its ideals.

[fortheheavenssake]

💜💜 PG MM Anon(II) 💜💜 Interpretation Collection - 6

36. June 03

MM ANON …… 2020 another royal baby ………… development in Portugal ……… more charges eminent Minnesota ……… a wet summer ………… ISS a strange smell? ……… … London protests …………NAACP……… size 12 , and the shoes 👠 ……………” mummy , mummy- goes viral ………” we’ll old thing, I wasn’t expecting that ending “……… “ so enjoyable Philip ‘ anymore Sydney?……… “ I think Catherine has Peaky-Blinders ma’am” …… “ is it a bit GBH ? “ ……… “ yes ma’am”……… “Ohhhh goody”.

Thank you😊❤️❤️❤️❤️

*Entertainment purposes

💜💜💜🙏🏻🙏🏻🙏🏻☺️☺️THANK YOU MM ANON☺️☺️🙏🏻🙏🏻🙏🏻💜💜💜

JUNE 3/2020. RIDDLE#36

KIDS I WAS AHEAD ONE NUMBER IN THE RIDDLE THANKS TO @fortheheavenssake WHO KEEPS ME ORGANIZED. SO YOU WILL SEE #36 AGAIN TODAY AS IT IS THE CORRECT NUMBER OF RIDDLE

2020 another royal baby

AS I HAVE BEEN POSTULATING SINCE LAST NOVEMBER 🤣🤣🤣🤣😂😂😂 I FULLY BELIEVE CATHERINE IS PREGNANT, AND LOCKDOWN WAS PERFECT TIME TO DEAL WITH HER HG SYMPTOMS AND APPEAR ON CAMERA NECK UP, SO NO BABY BUMP TO BE NOTICED OR HIDDEN. ALSO WE HAVE PRINCESS EUGENIE, ALTHOUGH TECHNICALLY THE BABY WOULD NOT HAVE A ROYAL STATUS. ZARA IS NOT TITLED SO HER CHILDREN TECHNICALLY ARE NOT ROYAL. DEPENDS HOW LOOSELY USED THE TERM, ROYAL IS. FOR MY PART I WOULD BE TRIPLE EXCITED IF THEY ALL HAD LITTLE ONES!!

………… development in Portugal ………

HUGE BREAKING NEWS IN THE 13YEAR OLD UNRELENTING PURSUIT BY THE MCCANNS AND THE POLICE TO FIND DEAR LITTLE MADELEINE, WHO VANISHED FROM THEIR VACATION ROOM IN PORTUGAL ONE EVENING. YOU ALL KNOW THE STORY. I HAVE FOLLOWED THIS CLOSELY FOR YEARS🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻. THE MCCANNS HAVE BEEN TO HELL AND BACK AGAIN, SO THEY HAVE. TODAY THE REVELATION THAT A MALE GERMAN NATIONAL, CURRENTLY INCARCERATED IN GERMANY, IS A MAIN SUSPECT. GOD PLEASE LET HER BE ALIVE BUT EITHER WAY PLEASE THE MCCANNS NEED TO KNOW WHERE THEIR GIRL IS, SHE WOULD BE 17 NOW .

more charges eminent Minnesota ………

THEY HAVE ANNOUNCED NEW CHARGES AGAINST THE OFFICERS WHO MURDERED MR. GEORGE FLOYD. UPGRADED FROM 3RD DEGREE TO 2ND MURDER AGAINST THE MAIN OFFICER WHO KEPT HIS KNEE ON HIS NECK. THE OTHER THREE ARE CHARGED WITH ACCESSORY TO MURDER. AS OF NOW AS I KNOW, ONE IS IN CUSTODY, THE OTHER TWO WILL SOON BE. ESPECIALLY DAMNING, ONE OF THE OFFICERS IN THE VIDEO TRIED TO VERBALLY SAY, HEY EASE UP OR SOMETHING SIMILAR.

a wet summer …………

BEER IS SOON TO BE FLOWING AGAIN IN U.K. BARS. THE BREWERIES IN THE U.K. ARE FILLING MILLIONS AND MILLIONS OF KEGS IN ANTICIPATION OF BARS REOPENING. THE NORMAL DRUNK PHOTOS IN THE DM EACH WEEKEND WERE BAD ENOUGH. AFTER MONTHS OF NOT GOING OUT , OH IT IS GOING TO BE ONE MASSIVE BENDER.🤣🤣🤣🤣😂😂😂😂. NO MORE DRY WEEKENDS.

ISS a strange smell? ……… …

I DO NOT THINK ITS SMELL AS IN SCENT, BUT SMELL AS IN SOMETHING IS OFF. THE INTERNATIONAL SPACE STATION HAS BEEN DOCKED A FEW DAYS AGO. THE DOCKING HAPPENED OVER CHINA. THEY ARE SAYING THIS WAS A TECHNOLOGICAL ISSUE NOT POLITICAL. I SOMEHOW DO NOT THINK CHINA AGREES. I DO NOT THINK THEY APPRECIATE HAVING THAT SHOVED IN THEIR FACE, BUT IT WAS NOT DONE PURPOSEFULLY. THATS THEIR STORY AND THEY’RE STICKING TO IT, TO QUOTE SONG LYRICS🤣🤣🤣😂😂.

London protests …………NAACP………

NAACP, IN AMERICA, IS THE NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLOURED PEOPLE. THIS ORGANIZATION HAS BEEN VERY ACTIVE IN CIVIL RIGHTS IN AMERICA ESPECIALLY IN THE 1969’S THINGS REALLY BECAME NATIONAL. STILL VERY ACTIVE ARE NUMEROUS SIMILAR ORGANIZATIONS. THIS HORRIFIC MURDER HAS BROUGHT PROTESTS WORLDWIDE. THOUSANDS AND THOUSANDS IN HYDE PARK TODAY IN LONDON. HEADS TOGETHER HAS COME OUT IN SUPPORT OF BLM, BLACK LIVES MATTER. NO JUSTICE NO PEACE, YOU OFTEN HEAR SAID.

size 12 , and the shoes 👠 ……………” mummy , mummy- goes viral ……

I CAN SEE CATHERINE PLANNING OUTFITS AS LOCKDOWN IS PHASING DOWN OR IS UP THE RIGHT WORD? EITHER WAY SHE NEEDS TO PLAN A FULL LENGTH WARDROBE FOR WHEN ENGAGEMENTS RESUME. EVENTWO YEARS PREGNANT SHE IS NOT A SIZE 12? BUT NO WAY NO HOW IS SHE OR HER FEET A SIZE 12.

SEEING THAT RED SHOE REMINDS ME OF THE ARTICLE , TODAY OR WAS IT YESTERDAY, HMTQ’S SHOES FOR HER CORONATION. SHE HAD ACTUAL RUBY SLIPPERS. GOLD SHOES AND HEELS COVERED IN RUBIES. THE FRENCH SHOE COMPAN6 HAS PARTNERED WITH ANOTHER COMPANY AND RELEASED A COLLECTOR SHOE GOLD, RED AND BLACK I THINK. RHINESTONES OR SWAROVSKI CRYSTALS NO RUBIES.

TIK TOK IS ANNOYING, PARENTS AND GRANDPARENTS YOU HAVE MY SYMPATHIES🤣🤣😂😂😂. THE “SONG” MUMMY MUMMY, TO CALL IT A SONG, I INSULT MUSICAL ARTISTS🤣🤣🤣😂😂😂. ALL OVER TIK TOK AND YOUTUBE ENDLESSLY. I THINK I COULD TOLERATE IT, IF AND ONLY IF , ALL THREE CAMBRIDGE CHILDREN DID IT😁😁😁😁.

…” we’ll old thing, I wasn’t expecting that ending “……… “ so enjoyable Philip ‘ anymore Sydney?……… “ I think Catherine has Peaky-Blinders ma’am” …… “ is it a bit GBH ? “ ……… “ yes ma’am”……… “Ohhhh goody”.

BACK TO THE SITTING ROOM AT WINDSOR CASTLE. SOUNDS LIKE THEY FINISHED BINGE WATCHING THE SOPRANOS BECAUSE NOBODY, N O B O D Y EXPECTED THAT STUPID ENDING. HOWEVER THE SERIES WAS AWESOME AND THEY ENJOYED. HMTQ ASKING SYDNEY IF HE HAS ANYMORE DVD SETS. CATHERINE HAS PEAKY BLINDERS ON DVD THEY WILL LIKE THAT. BRITISH DRAMA ABOUT A REAL LIFE GANG IN THE EARLY PART OF THE 20TH CENTURY. HMTQ IS ASKING IF ITS FUNNY IE GOOD BRITISH HUMOUR OR GREAT 🤣🤣🤣😂😂😂. GOOD RESULTS. DRINKS SYDNEY, MM ANON FORGOT TO ADD COCKTAILS SO ITS MY JOB TO MAKE SURE THEY HAVE THEIR DRINKS😁😁😁

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

—————

37. June 4

MM ANON ……MM heartfelt acting……… W&K just heartfelt 💓………… the Tatler connection ………… 🎼stormy weather …………… 🎼………… MadDog…………2nd degree. X 4……………… 14 days to binge. ……… a Russian contamination …………vaccine summit ……… ”that’s a terrible selfie Philip, it’ll frighten her” ………” let Sydney do it!! “ ……… “take one together ma’am” ……… “ give me the bloody thing !! “ …… bloody tic-toc “ ………… “ one zooms” ……… “get him some refreshments Sydney”

*Entertainment purposes

💜💜🙏🏻🙏🏻😊😊THANK YOU DEAR MM ANON😊😊🙏🏻🙏🏻💜💜

JUNE 4/2020. RIDDLE#37

MM ANON ……MM heartfelt acting……… W&K just heartfelt💓………… the Tatler connection ………… 🎼stormy weather …………… 🎼………… MadDog…………2nd degree. X 4……………… 14 days to binge. ……… a Russian contamination …………vaccine summit ……… ”that’s a terrible selfie Philip, it’ll frighten her” ………” let Sydney do it!! “ ……… “take one together ma’am” ……… “ give me the bloody thing !! “ …… bloody tic-toc “ ………… “ one zooms” ……… “get him some refreshments Sydney”

*Entertainment purposes

MM heartfelt acting……… W&K just heartfelt 💓…………

UNTIL NOW, THE WOKE, ACTIVIST HUMANITARIAN HAS REMAINED SILENT ABOUT A POLICE MURDER OF AN UNARMED BLACK MAN IN HER OWN COUNTRY. ISSUES SHE HAS CLAIMED TO CHAMPION AND CLUNG TO FOR SYMPATHY FROM HER SUGARS AND USED AS AN EXCUSE AGAINST HER UNFAIR TREATMENT , AS SHE PERCEIVED IT TO BE, BY THE U.K. MEDIA, PEOPLE ETC ETC. THE WORLD BY THE HUNDREDS OF THOUSANDS, DESPITE A PANDEMIC, HAVE TAKEN TO THE STREETS TO MARCH. ALONG WITH SOME BAD ACTORS WHO LOOT CAUSE VIOLENCE ARE NOT THERE FOR THE RIGHT REASONS. TODAY, IN A VIDEO TO THE GRADUATING CLASS OF HER FORMER SCHOOL, SHE FINALLY COMMENTED. “The only wrong thing to say is to say nothing.” STOLEN VERSION OF THE MUCH ACCLAIMED LINE, EVIL FLOURISHES WHEN GOOD MEN STAND BY AND DO NOTHING. THE ORIGIN OF THIS HAS MULTIPLE ATTRIBUTIONS . WOW YOU CAN JUST FEEL HER PASSION FOR THIS ISSUE EH? NOT NOT NOT . WHAT A HYPOCRITE.

THE DUKE AND DUCHESS OF CAMBRIDGE HAVE SPOKEN OIT VIA THEIR HEADS TOGETHER PLATFORM PUTTING THE FULL SUPPORT OF BLM, BLACK LIVES MATTER. THIS IS A MASSIVE ORGANIZATION AND HUGE SUPPORT FOR BLM.

the Tatler connection

ALL ROADS LEAD TO ROME IS THE SAYING AS IS WE ARE ALL SIX DEGREES OF SEPARATION FROM EACH OTHER. HERE WE HAVE THE GARBAGE MAGAZINE ,TATLER. MADAMS BESTIE JM SISTER VM HAS WORKED AT THE RAG AND HAS LOTS OF CONNECTIONS THERE. THAT IS ONLY TWO OR THREE DEGREES OF SEPARATION FROM CATHERINE, DEPENDING HOW YOU DO THE MATH. IT IS NOT HARD TO PUT THE PIECES TOGETHER AND FIGURE OUT THE GENESIS OF THESE AND SO MANY OTHER LIES ABOUT OUR BELOVED CAMBRIDGES. FURIOUS IS HOW I FEEL. USING CHILDREN, HOW LOW AND EVIL.!!

🎼stormy weather …………… 🎼…………

PORGY AND BESS, CLASSIC BREAKTHROUGH PLAY AND FILM , FROM THE 1940’S. IT WAS GROUNDBREAKING , WITH AN ENTIRE BLACK CAST AND AMAZING MUSIC SUCH IS THE CLASSIC SONG, STORMY WEATHER. THE LYRICS ARE A WOMAN BEMOANING THE FACTS THAT SHE SND HER MAN ARE NOT TOGETHER AND THE SONG STORMY WEATHER AS A METAPHOR FOR THE DIRECTION THEIR LIVES HAVE TAKEN. THE MARVELLOUS LENA HORNE, FABULOUS. WE ARE IN THE STORMIEST OF STORMY WEATHER IN 2020. THE CHAOS, VOLATILITY, AND GRACIOUS, WILL COVID-19 SPIKE IN TWO WEEKS TIME AFTER EXPOSURE BY INNUMERABLE PEOPLE PROTESTING HUDDLED TOGETHER.

THE FORMER HEAD OF MI6, ALONG WITH ANOTHER RESEARCHER. HOW I WISH I COULD RECALL THEIR NANES BUT I READ IT DURING THE NIGHT . THEY OPINED THAT THIS VIRUS HAS ADDED DNA CHAINS THAT POI NT TO IT BEING A. MANMADE VIRUS. POSTULATING, IT WAS ACCIDENTALLY LET OUT BY BREAK IN PROCEDURE OR WHATEVER REASON IN WUHAN CHINA. OF NOTE, THE ONLY LEVEL FOUR LAB IN CHINA, IS IN WUHAN. THERE ARE MANY SUCH LABS WORLDWIDE. THEY KEEP SAMPLES OF ALL THE VIRUSES, BACTERIA KNOWN TO EXIST. LEVEL FOUR BEING THE MOST DANGEROUS ONES AND LETHAL ONES. LOTS OF RESEARCH GOES ON. I LIVE NEAR ONE.

MadDog…………2nd degree. X 4………………

MADDOG, HOW HE HATES AND ABHORS THAT NICKNAME. POTUS KEPT USING THAT NICKNAME BEFORE AND AFTER APPOINTING HIM SECDEF. GENERAL MATTHIAS WES SECDEF (SECRETARY OF DEFENSE) UNDER POTUS UNTIL HE RESIGNED. HE STATED HE WOULD NEVER MAKE A PUBLIC STATEMENT ABOUT POTUS EVER. WELL THAT CHANGED THIS WEEK AFTER GOVERNMENT OFFICERS, NATIONAL GUARD, AND A GENERAL IN FULL MILITARY FATIGUES WALKED WITH POTUS IN A NON MILITARY ZONE. VARIOUS GOVERNMENT AGENCIES, NATIONAL GUARD, SECRET SERVICE, LAW ENFORCEMENT AND OTHERS CLEARED THE PEACEFUL PROTESTORS AWAY, SO POTUS AND OTHERS COULD WALK TO THE CHURCH THAT HAD BEEN ON FIRE MONDAY NIGHT. IT WAS CALLED A PHOTO OP BY SOME AND AGAINST THEIR RIGHTS TO PEACEFUL PROTEST, I THINK THATS THE FOURTH AMENDMENT RIGHT.

ALL FOUR OFFICERS HAVE BEEN CHARGED, BOOKED AND IN CUSTODY ON A MILLION DOLLAR BOND EACH ONE. MURDER TWO FOR THE KNEE ON NECK OFFICER, THE OTHER THREE AIDING AND ABETTING MURDER. I AM NOT TYPING THEIR NAME ON PURPOSE.

14 days to binge. ………

ODD ODD ODD, NEW LAW WILL COME INTO EFFECT IN THE U.K., THOSE ENTERING THE U.K. WILL HAVE TO SELF ISOLATE FOR FOURTEEN DAYS, HOWEVER, IT IS MY UNDERSTANDING THEY CAN GOLF AND DO STUFF LIKE THAT. UNLESS I MISREAD THE ARTICLE YESTERDAY.

I THINK THIS IS MORESO THE COUNTDOWN IS ON FOR A MASSIVE BENDER WHEN THE BARS OPEN AND PEOPLE CAN BINGE OF FOOD AND MORE IMPORTANTLY DRINK. I CAN ONLY IMAGINE THE PHOTOS. THE DM WILL RUN. PAPER SAYING BREWERIES AIMING TO HAVE 250,000,000 YES MILLION PINTS DELIVERED IN THE NEXT TWO WEEKS!!!

a Russian contamination …………

MOSCOWS MAYOR ANNOUNCED TODAY SOME THINGS ARE REOPENING, NON FOOD STORES SND SOME OTHER BUSINESSES ARE BEING ALLOWED TO REOPEN ALONG WITH BEGINNING TO USE PARKS AND OUTDOOR SPACES AS WELL.

RUSSIA Is ALSO STARTING A NEW DRUG TO TREAT THE VIRUS , CALLED AVIFAVIR, NEXT WEEK. IT IS BEING HERALDED AS A “GAME CHANGER”.

THERE ARE ARTICLES CLAIMING THAT RUSSIA, LIKE CHINA US NIT REPORTING ACCURATE NUMBERS TO THE WHO.

vaccine summit ………

THE VIRTUAL G7 YOUTH SUMMIT IS BEING HELD NOW, JUNE 3-5/2020, ONE YOUNG WORLD. ALL SORTS OF DISCUSSIONS THERE ON THIS ISSUE AND OTHERS.

THERE ARE SO MANY ANTI-VACCERS. LOOK AT KAT VON D. SHE HAD A MASSIVE CONTRACT WITH SEPHORA FOR A MAKEUP LINE. IT WAS HUGELY MASSIVELY POPULAR. IF YOU DONT KNOW, KAT VON D HAD A PART ABD THEN HER OWN REALITY SHOW ABOUT HER TATTOO SHOP. SHE IS TATTED HEAD TO TOE. ANYHOW SHE HAD A BABY, THEN ON HER SOCIAL MEDIA SHE CAME OUT HARD AS AN ANTIVACCER. HER FANS REACTED WILDLY GIVING HER THE NAME KAT VON DISEASE. SALES PLUMMETED. SHE IS NO LONG WITH SEPHORA. THE LINE IS THERE BUT ITS CALLED KVD VEGAN BUT SHE GETS NO MONEY.

”that’s a terrible selfie Philip, it’ll frighten her” ………” let Sydney do it!! “ ……… “take one together ma’am” ……… “ give me the bloody thing !! “ …… bloody tic-toc “ ………… “ one zooms” ……… “get him some refreshments Sydney”

AGAIN FAVOURITE PART OF THE RIDDLES, WE GET A PEAK INTO THE SITTING ROOM AT WC, WINDSOR CASTLE. OH MY. HIMSELF US FIDDLING WITH EMOJIS, TIK TOK, FACES, ADDONS THINGAMAJIGGIES, BECAUSE I HAVE NO CLUE WHAT THEY ARE CALLED🤣🤣🤣😂😂. I AM NOT TECHNOLOGICALLY “WOKE”🤣🤣🤣🤣🤣🤣😂😂😂😂🤪🤪🤪🤪. CAN YOU ENVISION THIS, HIMSELF TAKING SELFIES AND MAKING FACES🥳🥳🥳😄😄🤣🤣🤣🤣😂😂😂. HMTQ IS NOT HAVING THAT AND WANTS EVER PATIENT SYDNEY TO TAKE THE PHOTOS. HE SUGGESTS A CANDID PHOTO IF THE COUPLE TOGETHER IN THEIR CHILLING OUT CLOTHES WHILE BINGE WATCHING DVDS 📀. HIMSELF IS MUTTERING, FIDDLING WITH TIK TOK, MUMBLING ABOUT ZOOM MEETINGS THAT TECHNOLOGY. LAMENTING ALL THE NEW WAYS OF CONNECTING THAT HAVE BECOME SO VALUED DURING OUR LOCKDOWN. AFTER ALL THIS, THEY NEED THEIR COCKTAILS. HMTQ THINKS HIMSELF NEEDS A WEE BEVVIE TO CHILL OUT. THE USUAL BODDINGTONS FOR HIM, GIN AND DuBONNET FOR HMTQ 🍺 🍸, CHEERS .☺️☺️😊😊😊☺️☺️

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

—————-

38. June 6

MM ANON …… never look a gift bandwagon in the mouth…… everyone is crawling out the woodwork ……… “I’m covert 19 , fly me” ……… M&H on the March??? ………… over 40,000………… flight attendant/ ……… the dodgy R…………… mandatory masks ………… The Amazon too ??? ………… online celebrity … “ There here Philip “ …………” one has to distance darlings “ …… “ yes there lovely shoes” ……… “ look Philip, live tic-toc “………” it’s wonderful wonderful “ ………… “amazing, he’s shot up “ ………” shall we have a little refreshments?”

*Entertainment purposes

💜💜🙏🏻🙏🏻😊😊THANK YOU MM ANON😊😊🙏🏻🙏🏻💜💜

June 6/2020

RIDDLE FROM JUNE 5/2020. RIDDLE #38

SO SORRY I WAS NOT AROUND YESTERDAY I HAVE BEEN SO EXHAUSTED, SO HERE IT IS.

… never look a gift bandwagon in the mouth

EVERY POSSIBLE COMPANY, AGENCY, WHATEVER YOU WANTTO CALL IT, HAS HOPPED ONTO THE BLM, BANDWAGON. ONLY WORD USED TO , IN OLDEN DAYS WHEN SALESMEN WENT TOWN TO TOWN THEY WOULD HAVE MUSIC TO ANNOUNCE THEIR ARRIVAL IN TOWN. NOW, IT IS SIMPLY A CURRENT HOT BUTTON ISSUE MANY JOIN IN SINCERE BELIEF BUT OFTEN OTHERS AND CORPORATIONS DO IT, SIMPLY TO GET PR AND HOPEFULLY GOOD PR. MAKE THEM LOOK ALL HIP, SHINY AND MODERN.

WELL MADAM BIDED HER TIME, OH YOU CLEVER THING RACHEL. YOU WAITED UNTIL PEOPLE WERE ASKING WHY SHE WAS SILENT AND AFTER MOST BIG CELEBS HAD SPOKEN OUT. THEN BAM! OUT COMES HER VIDEO. I COULD NOT STOMACHE WATCHING ITS ENTIRETY. I WILL NOT GO ON ABOUT IT BUT SUFFICE TO SAY, MORE 🗑GARBAGE.AND LIES.

everyone is crawling out the woodwork ………

THIS SAYING MEANS A HUGE PUBLIC ISSUES AND EVERYONE WANTS THEIR FIFTEEN MINUTES OF FAME BACK. PEOPLE WHO ARE NOT RELEVANT OR ONCE WERE, ARE LIKE ROACHES CRAWLING OUT IN THE DARK TO ADD THEIR UNASKED FOR OR UNNEEDED OPINION. THIS HAPPENS EVERYTIME THERE IS A BIG PUBLIC ISSUE.

“I’m covert 19 , fly me” ……… flight attendant/

COVERT19, NOT COVID-19. SOMEONE IS FLYING AN AIRLINE WITH SYMPTOMS BUT NOT TRUTHFUL ABOUT. IS THIS PUBLIC? I KNOW WHEN THINGS FURST STARTED MANY PEOPLE LIED ABOUT WHERE THEY HAD BEEN, HOW THEY WERE FEELING.MANY PEOPLE BUCKED THE FOURTEEN DAYS QUARANTINE. I HEARD OF A WEDDING , FROM ONE OF MY FRIENDS. THEY HAD 250 THERE IN THEIR FARMYARD. I GUESS SOMEONE CALLED LAW ENFORCEMENT.EVERY ONE OF THOSE 250 PEOPLE RECEIVED A $1,000.00 FINE. QUART MILLION DOLLAR WEDDING. I WONDER IF IT WAS WORTH IT. AS WELL. KIDS YOU KNOW I USE THAT WORD COVERT ALOT DESCRIBING HARRYS MISSION AS OVERT COVERT.

QUICK GOOGLE SEARCH BRINGS THIS, NOT SURE IF ITS RELEVANT , BUT , INSAW THE CLUE FLIGHT ATTENDANT/FURTHER DOWN SO I SHALL COMBINE. PLUS ITS A MARVELLOUS FEEL GOOD STORY. THE CEO OF AA, AMERICAN AIRLINES,IS FLYING COMPETITOR AIRLINE SOUTHWEST, WHICH IS GREAT BY THE WAY, IN MY PAST EXPERIENCE. ANYHOW HE WAS READING A BOOK WHICH CAUGHT THE FLIGHT ATTENDANTS ATTENTION, CALLED WHITE FRAGILITY. THE FLIGHT ATTENDANT IS BLACK.CAN SOMEONE PLEASE TELL ME THE CURRENT APPROPRIATE WORD TO USE, IS IT BLACK OR AFRICAN AMERICAN. MANY POC ARE FROM PLACES OTHER THAN AFRICA. MY FAMILY MEMBERS SOME ARE FROM ST. LUCIA. ANYHOW PLEASE LET ME KNOW. ANYHOW THIS EVENT WAS MADE PUBLIC AND TURNED INTO A REALLY BEAUTIFUL MOMENT AND CONVERSATION ABOUT THE ISSUES PEOPLE ARE MARCHING ABOUT.

M&H on the March??? …………

ALL THESE VARIOUS SCHEDULED MARCHES ARE TO CONTINUE WHICH MEANS UNSCHEDULED ONES WILL AS WELL. ARE MADAM AND FAIRY GOING TO MARCH? SERIOUSLY, RACHEL, THIS WOULD REQUIRE ACTUAL WALKING AND POSSIBLY THE UNCLEAN GENERAL PUBLIC. BRUSHING UP AGAINST YOUR NON ROYAL BODY. MAYBE THEY WILL SPONSOR OR TAKE PART IN A VIRTUAL WALK WITH USING ARCHIES SAFETY AND HEALTH AS AN EXCUSE. DONT WANT HIM GETTING COVID NOR FAIRRY, SINCE HE IS IN LINE IF SUCCESSION TO A HOLLYWOOD ACTORS WITH GINGER HAIR CROWN.🤣🤣🤣😂😂😂

over 40,000…………

IS THIS THE NUMBER OF THE CROWN THAT PROTESTED IN LONDON HYDE PARK?

the dodgy R……………

BIG HEADLINE ON THURSDAYS DM , LATE IN THE DATE WAS THE DIFFERENCE IN R RATE IN DIFFERENT PARTS OF THE U.K. IT IS ABOVE 1 IN THE NORTH WEST AND SOUTH WEST. ONE WONDERS WHAT IT WILL BE AFTER ALL THESE MARCHES. WILL IT INCREASE, DECREASE OR WHO KNOWS? HOW RELIABLE IS THIS IS ANYWAYS. SEEMS THINGS CHANGE ALL THE TIME, DONE TO EARLY OR TOO LATE AND IN WAYS NOT MAKING SENSE.

mandatory masks …………

THIS HAS BEEN BANDIED ABOUT. VARIOUS PLACES ARE REQUIRING MANDATORY MASKS TO BE WORN OR YOU CANNOT SHOP OR USE THAT FACILITY. SOME ARE ADDING TEMP CHECKS AND HAND SANITIZER TOO. MASKS MANDTORY FOR ALL IN HOSPITALS IN THE U.K. AFTER TO CREST HAS PASSED. WHY START THIS NOW?

The Amazon too ??? …………

IS THIS THE ACTUAL AMAZON, OR AMAZON WHERE WE ALL SHOP. I THINK SINCE MM ANON USED THE QUALIFIER THE, SHE IS REFERRING TO THE JUNGLE RAINFOREST. WITH THE CEASING OF SO MUCH INDUSTRY DURING LOCKDOWN, THERE HAVE BEEN AMAZING DARE INSAY MIRACULOUS EFFECTS ON THE WORKD ENVIRONMENT. IT IS NOT ALL WINE AND ROSES THERE. AMONGST INDIGENOUS BRAZILIANS COVID INFECTION RATES ARE SOARING, WHIKE THE PANDEMIC LOCKDOWN IS BRINGING ABOUT MASSIVE INCREASES IN DEFORESTATION. TRULY IS AN ECONOMIC BOOM AND A LOOMING MASSIVE DEATH TOLL. THERE CERTAINLY IS NOT MUCH IN THE NEWS ABOUT THIS THAT I HAVE SEEN, CBC OR BBC WORLD.

ABOUT AMAZON THE COMPANY, THERE HAS BEEN A WHISTLEBLOWER IN ONTARIO WHO HAS BLOW THE LID ON UNSAFE WORKING CONDITION DURING COVID. STATING WORKERS WERE NIT NOTIFIED OF OTHER CO WORKERS HAVING COVID , PUTTING THEM AND THEUR FAMILIES AT RISK .

AUTHOR ALESX BERENSON HAS WRITTEN A BOOKLET FOR KINDKE READERS ABOUT THOUGHTS ON THE HANDLING IF COVID-19. AMAZON REMOVED IT FROM PUBLISHING. NEVER ONE TO NOT WADE IN ON ANY ISSUE EVER, ELON MUSK, YES THE ONE AND THE SAME, ROCKET BILLIONAIRE, CALLED OUT BEZOS ON THIS WHO SAID ITVWA REMOVED IN ERROR, OH OKAY THEN. NOTHING TO SEE HERE, MOVE RIGHT ALONG FOLKS. MUSK IS NOT MOVING ON,IN FACT IS CALLING FOR THE BREAKUP OF AMAZON. JEFF BEZOS. HAS BEEN ATTACKED NUMEROUS TIMES AND EMPLOYEES OVER THE YEARS HAVE AT THE PERIL OF LOSING THEIR JOB, SPOKEN OUT ABOUT THE WORKING CONDITIONS. I BELIEVE THEY ARE ABOUT TO LEASE THEIR COVID EXTRA PAY SOON TOO, UNLESS IT HAS ALREADY HAPPENED. ANYONE GOING TO STOP SHOPPING AT AMAZON? THOUGHTS? HOW DIFFERENTREALKY ARE OTHER PLACES WE SHOP? WE HAVE NO CLUE CREALLY.

online celebrity …

MADAM HAD DONE SOME PRETTY MAJOR STUFF TO HER FACE, OR RATHER HAS HAD DONE. I LOVED THAT COMMENT ABOUT THE HORSES TAIL PONYTAIL🤣🤣🤣🤣😂😂😂. INWISH I COULD RECALL WHICH ANON SAID IT SO I COULD GIVE YOU CREDIT. WHEN ONE IS POPULAR ON YOUTUBE, HAS A CERTAIN AMOUNT OF FOLLOWERS AND VIEWS, I DONT KNOW IF THOSE NUMBERS ARE ARBITRARY, BASED ON COUNTRY OR BASED ON VIEWS. HOWEVER THEY ARE CALLED INFLUENCERS. NOWHERE THIS MORE EVIDENT THAN IN THE COSMETICS WORLD. THE BEAUTY INDUSTRY HAS COMPLETELY CHANGED. THEY COLLAB ON MAKEUP WITH INFLUENCERS. SO MANY INDIE BRANDS ARE BREAKING INTO THE WORLD HUGE MONEY MAKERS. A LOT OF THESE INFLUENCERS HAVE GONE ON TO HAVE THEIR OWN COLLECTIONS AKA JEFFREY STARR, JAMES CHARLES ETC ETC. SO IS MADAM FANCYING HERSELF THAT NOW. SPOUTING HER RABID WOKE WORD SALAD ONKINE FOR $$$$$. I COUKD TOTALLY SEE HER DOING THIS. KIDS SHE IS NEVER NOT GOING TO BE IN THE MEDIA,MBRACE YOURSELVES!

“ There here Philip “ …………” one has to distance darlings “ …… “ yes there lovely shoes” ……… “ look Philip, live tic-toc “………” it’s wonderful wonderful “ ………… “amazing, he’s shot up “ ………” shall we have a little refreshments?”

BACK TO WC, THE CAMBRIDGES HAVR ARRIVED IN FULL FOR E. CATHERINE REMINDING THE CHILDREN ABOUT PHYSICAL DISTANCING. IT IS SO HARD IS IT NOT? AT SNY SGE!! HUG DEPRIVED AM l!!. CATHERINE IS WEARING HER NEW RED SHOES AND, NO WAY IN CANADIAN SIZES IS SHE A SIZE TWELVE, MORE LIKE 2LONG. BUT NONETHELESS SHE HAS ON HER NEW OUTFIT SHE WAS CHOOSING IN THE RIDDLE FROM THE OTHER DAY. I WONDER IF THE GOT TALKING ABOUT UHNTS’S CORONATION RUBIED SLIPPERS? OF COURSE, THEY MUST HAVE, THEY ARE WOME!!🤣🤣🤣😂😂😂.

HMTQ ENCOURAGING HIMSELF TO WATCH THE REA LIFE TIK TOK PERFORMANCES. HIMSELF COMMENTING ON GEORGE OR LOUIS ON HOW MJCH HEVHAS GROWN, LIKELY LOUIS BECAUSE BABIES GROW SO TERRIBLY MUCH. AND ITS BEEN SOMETIME SINCE THEY HAVE BEEN TOGETHER IRL, IN REAL LIFE. AGAIN REFRESHMENTS ON THE WAY.

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

—————-

39. June 6

MM ANON …… the battle of Whitehall ……… agent Provocateurs………new trading …… it’s a Sunday Jim ,but not as we know it ………… social distancing got wet……… antibodies have the answer ……… R is above 1 in the SWest Of England. 😱😱😱😱……… second spike😱😱😱………🎼when I was 65 ,it was a very good year 🎼………… “ look it’s mummies wedding “ ……… “it’s mummy gan gan” ……… “ yes , so pretty the coach “ ………” I want one “ ……… “ one day sweetie, one day” ………” will you come gan gan ? “ ………… “ I’ll try darling “.

*Entertainment Purposes

💜💜🙏🏻🙏🏻😊😊THANK YOU DEAR MM ANON😊😊🙏🏻🙏🏻💜💜

JUNE 6/2020. RIDDLE #39

the battle of Whitehall ………

THERE WERE PROTEST MARCHES AGAIN TODAY IN CITIES THE WORLD OVER REGARDING BLM AND RACE ISSUES. I HAD BBC WORLD ON THIS MORNING. THEY WERE SAYING THE TWO MAIN CROWDS IN LONDON WERE IN WHITEHALL NEAR PARLIAMENT SQUARE AND THE OTHER WAS AT THE AMERICAN EMBASSY. THE CROWD NEAR OR IN PARLIAMENT SQUARE LOOKED MASSIVE.

agent Provocateurs………

THE OTHER DAY WE HAD ONE, NOW IT IS MULTIPLE. VERY INTERESTING. WHO ELSE IS DOING THE SPYING.WE KNOW ITS A STORE BUT THAT IS NOT THE ISSUE UNLESS SOME GOT VANDALIZED.MANY LUXURY STORES HAVE BEEN.

LETS , FOR MY SAKE AT LEAST, LOOK AT THE FULL DEFINITION.

FROM WIKI

An agent provocateur (French for “inciting agent”) is a person who commits or who acts to entice another person to commit an illegal or rash act or falsely implicate them in partaking in an illegal act, so as to ruin the reputation or entice legal action against the target or a group they belong to. They may target any group, such as a peaceful protest or demonstration, a union, a political party or a company.

SO THIS IS VERY RELEVANT TO THE PEACEFUL BLM MARCHES. WE HAVE HEARD OF MANY ORGANIZATIONS THAT DISRUPT THESE PEACEFUL MARCHES CAUSE MAYHEM,DESTRUCTION, LOOTING, VIOLENCE AGAINST THE POLICE OR OTHER PROTESTERS, EVEN MURDER. ANTIFA, ANARCHISTS, AND OTHER GROUPS HAVE BEEN MENTIONED. ALWAYS AT THE G7 AND G20 SUMMITS TOO. THEY VIRTUALLY DESTROYED DOWNTOWN TORONTO BUSINESSES A FEW YEARS AGO DURING ONE IF THE G MEETINGS. ITS DISGUSTING TO CAUSE THIS MAYHEM WHEN THERE ARE GENUINE ISSUES PEOPLE ARE PASSIONATE ABOUT.

new trading ……

THEY HAVE JUST PARTIALLY OPENED MAY 26/2020. SURPRISINGLY STOCKS ARE REBOUNDING. THE UNEMPLOYMENT RATE IN AMERICA ANNOUNCED THIS WEEK HAS LOWERED, TO 13.3 %. 2.5 MILLION NEW JOBS HAVE BEEN CREATED SINCE LAST MONTH. THE ECONOMY IS REBOUNDING QUICKER THAN EXPECTED. OH KIDS THUNDERING LIKE CRAZY HERE.

it’s a Sunday Jim ,but not as we know it …………

AGAIN THE STAR TREK REFERENCE, DR MCCOY TALKING TO CAPTAIN KIRK. MEANING THE HIGHEST RANK IS BEING INFORMED. MIGHT THIS BE LG TALKING WITH HMTQ ABOUT WHATS ON THE DOCKET FOR SUNDAY. MORE PROTESTS ARE PLANNED. ALWAYS THE RISK OF BAD ACTORS CAUSING MAYHEM AND WORSE.HOW LONG WILL THIS CONTINUE?? 2020 THUS FAR HAS BEEN FULL OF UNEXPECTED HORRORS.

social distancing got wet………

DURING TODAYS MARCHES IN LONDON, I SAW VARIOUS PEOPLE BEING INTERVIEWED, IT LOOKED COLD AND RAINY. MANY HAD THEIR HOOD UP WEARING THEIR GORTEX RAIN GEAR. HARD TO SOCIAL DISTANCE IN A CROWD OF THOUSANDS AND THEN RAIN ☔️ TO BOOT.

antibodies have the answer ……… R is above 1 in the SWest Of England. 😱😱😱😱……… second spike😱😱😱………

IN VACCINE DEVELOPMENT THEY USUALLY USE A WEAKENED SAMPLE OF THE VIRUS OR BACTERIA , SO THEY CANNOT REPLICATE THEMSELVES, YET ENOUGH IN THE VACCINE TO TRIGGER IMMUNE RESPONSE TO DEVELOP ANTIBODIES AND THEREFORE ONE WILL DEVELOP A IMMUNITY. THIS IS THE ANSWER TO ANY VACCINE. AS YESTERDAYS RIDDLES CLUE THERE ARE MORE CASES OF COVID-19 IN THE NORTH WEST AND SOUTH WEST OF ENGLAND. THE R RATE BEING ABOVE 1 IS CRITICALLY VERY BAD NEWS INDEED. THIS IS THE HIGHEST SINCE THE PEAK OF PANDEMIC AND LOCAL LEADERS CALLING FOR LOCKDOWNS AGAIN. MATT HANCOCK, IS DOWNPLAYING THIS. I THINK WE ALL FEAR A HUGE TSUNAMI OF A SECOND WAVE. FOR ME, I SEE THESE CROWDS MARCHING IN NYC,NEW YORK WHICH HAS BEEN THE EPICENTRE FOR CASES IN AMERICA. THESE MARCHES ARE MASSIVE RISK FOR VIRUS SPREAD. I FEAR VERY MUCH A SECOND WAVE LARGER THAN HAD PREVIOUSLY BEEN ANTICIPATED. IF WE HAVE TO REVERSE THINGS FOR A SECOND SPIKE AND GO BACK INTO COMPLETE LOCKDOWN AGAIN INFEAR NON COMPLIANCE. 🎼

when I was 65 ,it was a very good year 🎼…………

SONG BY OL BLUE EYES HIMSELF,FRANK SINATRA, IT WAS A VERY GOOD YEAR. THE AGE 65 IS NOT MENTIONED. HE SINGS ABOUT DIFFERENT PHASES OF LIFE AND EXPERIENCES. THE FINAL VERSE IS THE AUTUMN OF LIFE. SO WHO IS 65? MADAM?🤣🤣🤣🤣😂😂😂 WAS SHE BORN IN 1965? THAT WOULD MAKE HER 52! HIMSELF IS TURNING 99 NEXT WEEK IS THIS REFERENCING HIS LONG LIFE OF EXPERIENCES?

“ look it’s mummies wedding “ ……… “it’s mummy gan gan” ……… “ yes , so pretty the coach “ ………” I want one “ ……… “ one day sweetie, one day” ………” will you come gan gan ? “ ………… “ I’ll try darling “.

MORE FUN AT WC. THEY MUST BE WATCHING WILLIAM AND CATHERINE’S WEDDING 📀 DVD, HOW LOVELY. POINTING OUT MUMMY TO GAN GAN, HMTQ, AS THEY RIDE THROUGH THE STREES IN HORSES AND CARRIAGE. HOW WONDERFUL WAS THAT WEDDING EH?? AND OF COURSE OUR CHARLOTTE WANTS A WEDDING LIKE THAT ABD MOST DEFINITELY WANTS GAN GAN TO BE THERE. HMTQ PROMISES TO TRY HER BEST TO BE THERE. HOW CHARMING AND HEARTWARMING. I HAVE TEARS ABOUT THIS, WITHOUT SAYING MORE.

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

——————

40. June 8

MM ANON ……who’s her next favourite millionaire ……… Malibu?? ……… NYC??……… another sad video cry for help ……… archificial ( firsts words) 🤣🤣🤣………… mad / bad & dangerous to know ……… “ it’s me, me film me!! ………… “ turn around!! “ ……… “ he’s not letting her agenda rule” ………” this is not up for debate “………… “yes ones looking forward to traveling up there “ ………” get in touch with the Gillie” …………… “ can one travel to ones other residence?

SORRY I JUST COUKD T GET TO THIS ONE. THANK YOU DEAR LADYKINRANNOCH FABULOUS AS ALWAYS

💜💜💜🙏🏻🙏🏻🙏🏻😊😊PG😊😊🙏🏻🙏🏻🙏🏻💜💜💜💜

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

——————-

41. June 8

MM ANON ……D.O.J.……… A Stern retort. ………… the sept. Soothsayer ……… A 14 day suicide for the trade………… in court today ……… Beatrice tooo tu!! …………… wonderful Wessex……… more photos from Kate??? ……… no fuss birthday ………… “ shall one suggest a gathering of 8 .” ………” no, silly’ Balmoral?? ……… MM desperatum iri videbatur……

💜💜🙏🏻🙏🏻😊😊THANK YOU MM ANON😊😊🙏🏻🙏🏻💜💜

JUNE 8/20. RIDDLE #41

SORRY KIDS I MISSED YESTERDAY’S RIDDLES AND THIS IS FAR FROM MY BEST. I AM NOT FEELING WELL, AND AM SO VERY VERY TIRED.

D.O.J.……… A STERN RETORT…IN COURT TODAY

PAPERS AGAIN BRINGING UP PRINCE ANDREW AND THE DOJ/FBI IN AMERICA. DEPARTMENT OF JUSTICE AND FEDERAL BUREAU OF INVESTIGATION. HE STATES HE HAS OFFERED THREE SEPARATE TIME TO ANSWER QUESTIONS, YET THEY HAVE NOT TAKEN HIM UP ON IT. THE F.B. I. IS IN A WORLD OF HURT NOW WITH THE CURRENT INQUIRY GOING ON INTOTHE FISA WARRANTS THAT WASTHE GENESIS OF THE RUSSIA INVESTIGATION AND THE MUELLER PROBE. PA IS SAYING THEY ARE NOT TREATING HIM LIKE ANY USUAL WITNESS, INDEED LIKE A SECOND CLASS CITIZEN.

THEY HAVE CLAPPED BACK, HENCE STERN RETORT OR REPLY, THAT HE HAS BOT BEEN COOPERATIVE WITH US INVESTIGATORS. THIS ARISE AFTER THE DOJ HAS FILE IN COURT FOR “MUTUAL LEGAL ASSISTANCE REQUESTING HELP FROM THE UK HOME OFFICE.

PA LEGAL OFFICE, BLACKFORDS, HAS THIS AFTERNOON RELEASED A LENGTHLY STATEMENT, POINT, BY POINT. I HIGHLY SUGGEST YOU TAKE A LOOK AT. INTERESTING WHY IS THIS COMING UP NOW? HERE IS THE ARTICLE SHOULD YOU WAISH TO READ IN FULL.

https://www.dailymail.co.uk/news/article-8398957/Prince-Andrew-war-Jeffrey-Epstein-prosecutors.html

the sept. Soothsayer ………

SOOTHSAYER IS A SEER, A PREDICTOR, VISIONS. SOMEONE PREDICTING MORE 2039 DISASTER?? CERTAINLY THE FEAR OF A MASSIVE SECOND WAVE, LARGER THAN THE GIRST COMING IN. THE AUTUMN MONTHS ALONG WITH THE USUAL AND FLU SEASONS.

A 14 day suicide for the trade…………

BACK IN RHE BIG STOCK MARKET CRASH ON 1929! MANY BROKERS SUICIDED. IS THIS THE PREDICTION NOW FOR THE MARKETS? THE AMERICAN ECONOMIC NEWS LOOKED BRIGHTER LAST WEEK. HOWEVER THE PROTESTS ARE CONTINUING, GETTING BIGGER, SPREAD ACROSS THE GLOBE. I MUST SAY, I AM GLAD MY PARENTS ARE NOT ALIVE TO SEE THIS AND SEE A STATUE OF WINSTON CHURCHILL SPRAYED OVER. WONDER WHAT THE SURVIVING VETERANS THINK. I WONDER WHAT THE HOLOCAUST SURVIVUORS THINK. WHAT IS HAPPENING TO OUR WORLD IS EVIL, SATAN IS WORKING VERY HARD.

14 DAY SUICIDE FOR WHAT TRADE? WHAT SUICIDE TAKES 14 DAYS? POISON? WHAT IS BEING TRADED? MORE FREEDOM, EASING LOCKDOWNS , LEADING TO AN UPTICK IN CASES OF COVD-19. ARE WE LITERALLY GOING TO LOSE LIVES SO SOME CAN HAVE MORE FREDOM, THE EC9NONMY CAN BEGIN TO RUN. I DARESAY THIS LOCKDOWN HAS RESULTED IN MANY DEATHS ALREADY. MISSED TESTSM NISSED SURGERIES, MISSED TREATMENTS, LOSS OF INCOME, DEPRESSION, MARKED INCREASE IN DOMESTIC VIOLENCE RATES.

Beatrice tooo tu!! ……………

HOW CUTE WAS PRINCESS BEATRICE IS HER TUTU, RAISING MONEY FOR CATERPILLARRUN.COM. FUNNY HOW NEONS ARE SO BACK NOW LIKE THE EARLY 90’S

wonderful Wessex………

THE COUNTESS OF WESSEX, SOPHIE, WORKS SO HARD. VARIED CAUSES FROM RAPPELLING A WALL WITH SOLDIERS IN KOSOVO, TO SPEAKING AT THE UN ON WOMENS ISSUES AND ON AND ON. SHE TRULY IS A TREASURE.

more photos from Kate??? ………

IS CATHERINE RELEASING MORE OF HER PHOTOS? SOME OF THE CHILDREN OR ONE OF A SURPRISE BUMP? SORRY I AM BUMP OBSESSED.

no fuss birthday …………

“ shall one suggest a gathering of 8 .” ………” no, silly’ Balmoral?? ………

HMTQ DISCUSSING HER BIRTHDAY DINNER. AS SHE IN CONTINUING THE PLANS OF HEADING NORTH TO BALMORAL IN SCOTLAND 🏴󠁧󠁢󠁳󠁣󠁴󠁿, AS SHE DOES EACH SUMMER. THE GILLIES BALL IS A TRADITION WITH THE FISHERMEN DANCING WITH ROYALTY. I THINK THIS YEAR, IT WILL NOT HAPPEN UNFORTUNATELY. IT WILL BE A PARED DOWN SMALL DINNER.

MM desperatum iri videbatur…

MADAM IS SEEMINGLY IN A VERY DESPERATE SITUATION INDEED. WITH HER THOUGH, NOTHING IS EVER EVER AS IT APPEARS TO BE EVER!

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

——————

42. June 9

MM ANON ……… everyone and their brother,brother ……… wow!! What a photo Kate!!…………… little Louis gets a surprise …………… a well rounded future of three( four) ……… A birthday tic-toc dance………… “ do Catherine , come and bring the children “………… “maybe a change of routine “………… “ Both of you are an example hope”……… “ yes George,I’ll see if we can get to a match”

*Entertainment Purposes

💜💜🙏🏻🙏🏻😊😊THANK YOU MM ANON😊😊🙏🏻🙏🏻💜💜

JUNE 9/2020. RIDDLE #42

THIS IS A PURE FUN RIDDLE, THANK YOU DEAR MM ANON, I HAVE SO LITTLE ENERGY BUT THIS I SHALL DO WITH PURE LOVE.

THIS RIDDLE IS ENTIRELY FAMILY, HMTQ BIRTHDAY PLANS.

everyone and their brother,brother ………

SO YESTERDAY THEY WERE SAYING A DINNER OF EIGHT. AT BALMORAL. LIMITS THERE ARE EIGHT I BELIEVE, I ALSO BELIEVE HMTQ CAN BEND THE RULES. THE PHRASE, EVERYBODY ABD THEIR BROTHER IS COMING, MEANS A HECK OF A LOT OF PEOPLE. I SEE THIS MEANING OUR HARRY WILL MOST DEFINITELY BE IN ATTENDANCE 💜💜💜💜💜

wow!! What a photo Kate!!……………

TOWN AND COUNTRY REVEAL A NEW PHOTO, OR PREVIOUSLY UNSEEN PHOTO OF WILLIAM HOLDING AN UMBRELLA WALKING WITH GEORGE AND CHARLOTTE DURING THE TIME THEY WERE OUT DELIVERING HOME MADE PASTA. OF INTEREST THE PHOTO IS TAKE FROM THE BACK. I WINDER IF THIS REFERS TO A NEW PHOTO GIVEN THE TWO EXCLAMATION MARKS.

little Louis gets a surprise ……………

HAVE THEY TOLD LITTLE LOUIS THAT HE SHALL SOON BE A BIG BROTHER?? I AM TOTALLY ALL IN ON BABY NUMBER FOUR. I KNOW I WAS ALL IN BACK IN NOVEMBER BUT I STILL AM. THE CLUES POINT TO IT.

a well rounded future of three( four) ………

AHA ANOTHER IN YOUR FACE CLUE. CATHERINE’S TUMMY HAS ROUNDED, I WONDER IF THAT IS THE OHOTO SPOKEN OF, A SELF PORTRAIT OF HER AND HER BABY BUMP. YEP NUMBER FOUR IS BREWING AWAY. WE HAVE ONKY SEEN HER FOR WEEKS FROM NECK UP. THE LAST TIME WE SAW HER WAS THE HONOURING NHS CLAPPING PHOTO TAKEN AT AMNER HALL.

A birthday tic-toc dance………… “ do Catherine , come and bring the children “………… “maybe a change of routine “………… “ Both of you are an example hope”……… “ yes George,I’ll see if we can get to a match”

BIRTHDAY TIK TOK DANCE FOR GAN GAN. HMTQ WANTS CATHERINE AND THE CHILDREN FOR SURE TO COME UP TO BALMORAL AS WELL. SAYING NICE CHANGE IN ROUTINE. HMTQ COMMENDING CATHERINE ON THE WORK SHE AND WILLIAM ARE DOING. WILLIAM IS ANSWERING GEORGE WHO WANTS SOME FOOTBALL.

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

[amazing-place]

Life in the Romanian countryside: How I work remotely from a village with my team in Bucharest

When I moved to the countryside a year and a half ago, I did not know for sure how things would go on the work front. I just knew I was not happy anymore in Bucharest, and I had to do something.  So after 20 years of living and working there, I took the plunge and left the city. Here’s how I work now remotely with my team still in Bucharest, and the tools and system which help us.

I had some things in place before leaving, a checklist of minimum criteria to be met, allowing us to live and work in a village in Northern Romania while our team was in Bucharest. The rest, we organized along the way.

This was my checklist at the time:

1.     Can my work be done remotely? For many years, I worked on the editorial side of our media project: I interviewed people, wrote news, went to press conferences. Meanwhile, my business partner took care of sales and business development. After my son was born three years ago, I had to remove myself from the continuous information cycle which I could not sustain anymore, so we agreed I would run the whole company: admin, project development, sales overview, marketing, while my partner covered the active sales part. All of my tasks can be done, some with some workflow changes, remotely. I was not the company’s sales face, so my leaving did not have an impact on revenues. Yes, sometimes I wish I can attend some meetings face to face, but usually, video calls or phone calls successfully replace all these, if you explain the situation well. And sometimes I do travel to Bucharest for meetings, including business partner and team meetings.

2.     Do I have people I can trust in Bucharest? The answer was: absolutely. We have a small team, but we’ve been working together for many years, trust goes both ways and I knew I could count on them doing the things we needed done, without me being physically in the office to supervise. This was of the essence, and I partially tested it during my Bucharest time, when I was sometimes too working from home. Trust did not only cover day to day activities but more sensitive issues like representation at the bank, financial administration, and contract signatures. These are usually areas which Romanian entrepreneurs have a hard time delegating.

3.     Do my business partners understand and accept my move? Do I have their support? The answer here was again: Yes. At the time of the move, I had just one business partner, the second one joined after I had left Bucharest (and this was no impediment for him investing in our company, as things have been going very well). We discussed how it would work with me remotely and a few ideas I had to make sure things were running smoothly without me there all the time. This support was another important weight for my decision.

4.     How well do I know my team and communicate with them? Would our communication suffer massively with me away, or would it be just another stage in our work relationship? It was important that we had enough face time and physical presence to know each other and for a bond to be created, before moving to the remote work stage; for us, this helped quite a lot, as the team spirit was already formed. So I felt confident we could make it work, and I was happy they supported this change too, although I am sure they might have had some fears just as I did at the time. I did not have a definitive answer on this one when I moved, just the gut feeling our team work would not suffer. Later on, we made sure to have enough interactions and a few systems in place to make up for the lost face time. It also helped that each team member was good at and confortable with working on their own for most of the time.

5.     Do I have all the technical communication means in place in the village we wanted to move to? For me, this meant a good Internet connection, electricity, availability of courier services, easy enough access to train/bus stations or airport for business travels. The answer was also yes for all these counts. In the meantime, we discovered the high speed fixed internet that exists in the village could not be installed at our new place but the new mobile internet packages are very good and even if traffic is not unlimited, they cover quite well our needs. We have both internet packages that come with a router, and good mobile internet packages on our phones, which we can sometimes use as hotspots if needed. Sometimes we do have power outages, we’ve had quite a few in our first year, so there were a few days when I was not as connected as I wanted to the office environment. On those days, mobile telephony coverage was also bad – but I had a backup sim card from a network which turned out to work well. Overall, in our family, we have sim cards from all mobile telephony networks, as we did not know which one would work best in our new home setting.   For power outages, we have a generator, and for our devices, we try to have high power external power banks charged at all times. So even when there’s a power outage, I have enough power and good enough internet to continue work.

To prepare for my working remotely, we’ve started a few new things in our company, and I think these have helped us a lot. I wish I had these ideas back when I was still in the same office with all my colleagues, they would have helped then too. I feel that I am a lot more interested now in team morale and communication than when I was sharing an office environment with everyone.

Daily meetings

We’re always starting our days with a brief call, 15 minutes maximum, from 9.45. There a call for the sales, marketing & admin team (which we generically call commercial team), and a separate call for the editorial team (where they discuss stories to cover on that day usually, I am not involved in that). In our commercial call, which is very structured (we use an excel for it, everyone has their area to write down their tasks etc), each team member takes their turn in sharing a few pieces of information.  The main one is the day’s promise – the main task each wants to accomplish on that day. This way, we make sure that each team member does at least one important thing on that day. Everyone has their decision making on it, sometimes we feedback each other on the promise if we think something else more important needs to get done, but usually, each colleague is responsible with setting their daily promise – and fulfilling it! We’re also responsible with how we express it – meaning if we’re concrete enough with describing the task so that we can then mark it as done (we also trust each other on this, but sometimes do check). We’ve had some learning in the beginning with it but now it all goes well and this helps us very much be very result oriented and effective.

Then everyone has a list of other things they plan on doing on that day, some get dragged one day to the next when we aim for too much; but this way, everyone on the team knows what everyone else is planning on doing on that day, so it’s easier to collaborate, give new ideas, calibrate our team work. Each of us also has some key numbers they’re looking at daily (I, for example, like to check the Romania Insider traffic from the previous day, another colleague checks and shares the value of overdue invoices and days overdue, another one, our social media & newsletter signups status, and a fourth one, the number of sales pitches sent out and closed sales). We also say where we need help on that day and from whom, and mention whether the previous day’s promise was done, partially done or not done.

The daily promise status is tied to a sort of incentive system we’ve improved in time. We have certain rules and the person with the best daily promise result over a month receives a prize (lately, this was cash which can be saved and when we decide, redeemed against a product or service; sometimes the prize is a day off). We’ve also had penalties, mostly for partially done tasks, we try not to make them too harsh and rely on each person’s desire to have a good overall performance within the team. Penalties are sometimes things to do in the office or losing half a day off. They’re rarer these days. We have more penalties during very busy periods when we fail to see which is really the day’s most important task – which ends up getting done, even if it was not our promise – or when things take a lot longer than anticipated.

Our daily call is also a video one – we use Zoom for it; I think it’s important and I insist a lot on it – we should see each other every day. Sometimes if we’re in good moods, we have a bit of fun on the call before we go into topics, commenting on haircuts, glasses, weather or something that happened recently, while other times, we’re just practical and speedy.

Online communication & storage systems

We’ve implemented communication via Slack about a year ago and it was a good decision, for all departments. We strive to have as many things as possible in writing and do fewer things on the phone so that everyone who should have a piece of info has access to it. We started with a few channels but added more on the way, project-based. It’s our main means of communication for work now. The editorial team has access to their own private channel, and no access to any commercial information, as we are strict in separating editorial from advertising activities.

In the past, we had a hard time figuring out on what channels we could reach each other easiest when we were not in the office, so we used to text/facebook message/whatsapp each other for things. Now, not only we have Slack as our main mean of communication for work-related topics, but we also know when our colleagues are working (they appear online in Slack). We can also add guests for project-based communication. We’re still learning our ways with Slack and sometimes we’re bugged by many messages on many channels, but it gives us access to all info, at our own pace and times.

We also use Google Drive and Dropbox for file storage, and Pipedrive for our sales pipelines – no pitch or sale goes without an entry in Pipedrive. We’ve created some automations which deliver leads from our sites directly to Pipedrive, so it’s relatively easy to know who will take care of what – though we’re still fine-tuning it. We also started using Beterproposals this year, so we can check our beautiful sales proposals before being sent. It’s easy to send around links to files in Slack, and give feedback on them. The tools above are used by our commercial team, while our editorial team mostly works with Google Drive and their own private Slack channel, unavailable to the commercial team.

Fridays work from home

We’ve recently started this, as I wanted my colleagues to enjoy the same type of work environment as I do, and level the field for one day, at least. It was a good decision I think. We still keep our daily video call except everyone is at their home. My colleagues in Bucharest can sometimes choose to go to the office on Friday if they have something to do in the city or something which ties them to the office (a meeting for example), but I insist that it does not happen very often.

These are in brief our systems which allow me to work remotely, far from Bucharest, while our team and office are in the capital, and with good business results overall.

On good days, I like to work on the porch, it gives me clarity and fresh ideas.

[racheltgibsau]

The Ultimate Guide To LinkedIn’s Ad Units

This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.

  If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you.

  Ad Units

  There are 3 different ad units that are available to you through the self-service platform on LinkedIn:

Sponsored Content

Text Ads

Sponsored InMail

  Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign), so during campaign creation, you’ll get to choose which ad unit you’re interested in creating.

    Sponsored Content

  We’ll start with Sponsored Content because it’s not only the best performing ad unit for the majority of advertisers, but it’s also the most nuanced.

  Sponsored Content appears inside your feed, which is the home screen when you visit LinkedIn.com or when you open the LinkedIn app on tablet or mobile. The first ad is usually in the 2nd position of your feed, and you’ll be able to tell because it says “Sponsored” directly underneath the company name.

  Now here’s where many get confused. There are 2 different variants of Sponsored Content (think “where they live”) and 3 formats of them (think “how they appear”).

  Variants of Sponsored Content – Where it Lives

  The two variants of Sponsored Content are:

Sponsored Content – Lives on your company page, and is visible to your company page’s followers.

Direct Sponsored Content – Lives in your ad account, and hidden from your company page’s followers.

  Sponsored Content

  For those familiar with Facebook Ads, this is the same as boosting a post. The concept is if you publish something interesting to your organic audience, and it’s a hit, you can easily publish it to a wider audience.

  One advantage here is since your followers are more likely to interact socially (like, comment, and share), the ads may already be seeded with a degree of social proof. Social proof leads to higher click- and even conversion rates.

  This benefit, however, is most often outweighed by its weakness in attribution. This is because when you release something to your existing Company Page followers, they’re the group who already has the greatest affinity for your brand. That makes them the most likely to convert.

  When you publish the same link to both your followers and audiences that you’re touching for the first time, you’ll get a skewed view of your conversions–You won’t be able to tell which ones you paid for and which you got for free.

  Traditional Sponsored Content also makes it difficult to A/B test ad copy, because each version you publish goes out to your Company Page audience. You could imagine if you saw multiple posts in a row from a brand you follow that it might feel spammy. You don’t want to betray the trust of your fanbase.

    Direct Sponsored Content

  For those familiar with Facebook Ads, this is the same as a “Dark Post.” Direct Sponsored Content (DSC) are my recommended method for posting.

  Each one can have a unique URL, which is crucial to tracking results from your paid audiences. This is especially important in B2B where you’ll traditionally see longer sales cycles, CRM integration, and higher-value conversions. Using DSC allows you to track your cost/conversion accurately, and even track all the way through the sales process for the ROI calculation.

  These also have the advantage of being able to publish hundreds or thousands of DSC ads at a time, without risk of spamming your followers.

  Of course, utilizing DSC means you’ll miss out on having your company’s raving fans seed your content with the social proof of likes and comments, but the attribution nut in me continues to recommend this for the most sophisticated tracking capabilities.

    Formats of Sponsored Content – How it Appears

  Sponsored Content (whether traditional or Direct) can take 3 separate and distinct forms:

Link-Sharing

Rich-Media Image

Rich-Media Video

  One of the questions that I get the very most from advertisers is “How do you create a [format] ad?”, so I’m going to walk you through the creation of each one, step by step, using actual examples of B2Linked’s own advertising.

  Link-Sharing Sponsored Content

  First, log into the ad platform, select your desired account, click into your desired campaign, and then click “Create new Sponsored Content.”

    Next, click into the box that says “What’s on your mind?”

    Then paste in the URL of your landing page. Immediately after it sees a valid URL, it will scrape your page and open up fields for a Headline, Description, as well as an image.

    Now, whatever order you prefer, click on each of the fields (feel free to delete your link from the Intro field as your landing page URL is safely stored), and fill them in with your desired copy. Upload your accompanying image by clicking on the blue pencil icon on the image.

  Here are my rules of thumb for character constraints:

  Intro: 128 characters Headline: 38 characters Description: 155 characters

  Note: Although LinkedIn will technically allow you to include more characters, it will result in text getting truncated, and you may have surfers clicking on your ad simply to read the rest of a sentence, rather than because they want to visit your landing page. Either way, you’re charged for the click.

    Once you’ve done this, click the “Save” button to complete the creation of the ad in question.

    On the next screen, it will show you your newly-created ad, but it is only created, and not yet associated to your ad campaign. Select the check box for the ad (along with any others you intend to run in the existing campaign) and click “Sponsor Selected.”

  You’re then redirected back to your campaign where you can see your ad is now awaiting LinkedIn’s manual review process. If you click on the ad, you can see how it will appear to surfers.

    Voila! She’s beautiful.

  This ad unit tends to perform best for content, as it blends in with other organic content in your feed. Because it blends in, though, it may not get the highest rates of engagement. That’s where the next ad unit comes in.

  Rich-Media Image Sponsored Content

  I’m assuming you’ve already followed the process above for link-sharing Sponsored Content and you’re already in the Ads tab of the campaign you’re looking to launch new creative into.

  Same as before, click “Create new Sponsored Content.”

    This time, before doing anything with the available fields, simply click the picture icon in the upper right-hand corner of the “What’s on your mind?” field.

    Find the image you’re using on your local hard drive, and click “Open” to see the image being uploaded into the ad creator.

    Write your intro text in the “What’s on your mind?” box, and remember to paste your landing page link at the end! This is crucial as there is no “destination URL” field.

  Same rule as before applies with the Intro field – keep it under 128 characters to avoid truncation.

  Hit “Save” to be taken to where you can see the content created, but not yet sponsored into your campaign. To do this, same as before, click the checkbox next to the desired ad, and hit “Sponsor Selected.”

    Click “Preview” to get an idea how the Sponsored Content will look when presented to the user in their feed (but keep in mind that it is not a 100% accurate view).

    Even prettier!  Go you! It’s like we can do no wrong.

  Here’s the most confusing part of reviewing your rich-media, though. When you go to QA your final ad, whether on your company page, or inside the Ads Campaign Manager, you’ll notice something deeply disturbing…

    “Oh no! A click to the giant image is bringing up a lightbox interstitial instead of going to my landing page!”

  Relax, cowboy. As long as you remembered to put a link to your landing page in the Intro field, an image click will lead advertised visitors directly to the landing page.

  The reason for the discrepancy is that LinkedIn never intended an image click to lead to a landing page. I think they just figured that if someone clicked an image, they wanted to zoom in and see it a bit closer. Me and at least a few other advertisers complained about this, and LinkedIn understood the value of the image click leading to the landing page, and implemented a bit of a hack. The hack is functional through Ads, but does not affect the experience you have available to you on your Company Page.

  Yes, it’s confusing, and scary, and makes no sense. Yes, I hope it gets fixed too.

  Rich-Media Video Sponsored Content

  First, let me warn you against using these ad units, because they’re insanely expensive for video distribution.

  If you’re leading with video content, I highly recommend taking it to networks that have native video (Facebook Ads, YouTube Ads, and Twitter Ads). There’s a battle going on between these players, and the result is that advertisers are getting video views for between $.01-$.09 quite predictably.

  LinkedIn, on the other hand, uses a YouTube embed where any interaction with the video ends up charging you the same price as if someone clicked on your ad. The majority of advertisers are paying between $6-$8 per click, so you’d pay the same for interaction through video. Not only is that orders of magnitude more expensive than the other networks, it’s also no guarantee that the user will see the landing page, meaning that your conversions will slow way down.

  That being said, if you’re desperate, here’s how you do it.

  Again, start out by clicking into the campaign that you’re loading the creative into, and selecting the “Ads” tab.

    Paste your YouTube link directly into the “What’s on your mind?” field, just like you did in the link-sharing Sponsored Content above.

    Next, clear out the YouTube link from the Intro field and customize it with your message (remember keep it under 128 characters).

    The Headline and Description fields will automatically be populated by YouTube with the name of the video and its corresponding description, but you’re welcome to click on them to customize.

  If you have a better image, you can click the blue pencil icon on the image, and upload your own custom thumbnail.

  Once you’re happy with it, click “Save.”

    Same as before, click the video ad you’d like to associate with the current campaign, and click “Sponsor Selected.”

    When you then preview your ad, you’ll see it begins playing immediately, but with sound muted.

  Full Disclosure: I will never actually run this particular ad as I don’t think it will perform highly enough. I included it only as an example of what you CAN do.

  Text Ads

  The next ad unit to cover is the right-rail Text Ad. These were the only ad unit available from 2008-2013, until Sponsored Content debuted.

  They live (usually) in a 3-pack, and are available on most pages of LinkedIn. It’s important to note that they are only shown to Desktop users. Their real estate is occasionally taken up by a 250x300px Display Ad unit.

  Here’s the ad unit in action:

    The publishing process is not nearly as confusing as Sponsored Content, but we’ll walk you through the process.

  First, same as before, start within the campaign that you’re going to be launching the ads into, and then click on the “Ads” tab.

    Once you click “Create another ad,” you’ll be presented with the ad creation dialogue. Simply fill out all the fields.

    Unlike Sponsored Content, the character restrictions here are absolutely enforced. Here are the specifications:

  Headline: 25 characters Description: 75 characters Image: 80×80 pixels (this used to be 50×50 and was changed suddenly, without warning).

  Click “Save” and you’ll be able to preview the ad to see what it will look like when viewed by a potential prospect.

    Sponsored InMail

  Sponsored InMails were just very recently made available through the self-service platform, which is great.

  They’re a risky ad because they’re very expensive compared to the other two ad units. While SC and TA ads allow you to bid by either the click or the impression, with InMails, you pay per send.

  That means you’ll pay somewhere between $.65-$.90 for someone to receive it, without any guarantee that they’ll 1) see it, 2) open it, or 3) read it.

  There are some offers that tend to work well and others won’t. Follow the mantra of making it as personal as possible.

  Here’s the creation process:

  Click “Create Campaign” and then select Sponsored InMail campaign. You’ll then be presented with this screen. Start by giving your campaign a name.

    Next it will have you choose who you want the InMail’s sender to appear as. I’m going to do myself, but you can choose someone else by clicking “Add sender.” Also, unlike Direct Sponsored Content, the field for “Enter Sponsored InMail Ad Name” is required here, so give it a name that will help you identify it later.

    Now fill out your actual message. The Subject and Summary will be visible before the receiver opens the InMail so use this as an attention grabber. Also, make this as personal as possible (it WILL get ignored if it feels like an email blast and not a personal invitation) by using the variable %FIRSTNAME%.

    Next you’ll choose your destination URL with call-to-action button. You’ll even get a free 300×250 display banner to accompany your InMail. I highly recommend using this as if you don’t, some other advertiser will get the space. Boo!

    Next you’ll see this screen where you can create additional ads. I recommend 2 so you can A/B test.

    Hit “Next” and you’ll get to choose your audience. I recommend a REALLY tight audience here unless you have massive budgets.

    Finally, choose your budget. Bidding aggressively here is a good idea because the impression cap on InMails is somewhere around one InMail per member every 3 months. If you’re getting outbid, you won’t have a shot at that audience for 3 months, potentially.

    Then launch, and wait for approval.

  InMails are certainly more involved to put together than the other ad units, but they can work great. Use them like a personalized sniper rifle.

  Ad Unit Recap

  To recap, we’ve covered all variants of Sponsored Content (DSC and Standard SC, along with Link-sharing, Rich-media Image, and Rich-media Video), as well as Text Ads, and Sponsored InMail. My recommendation is to start out with Sponsored Content, and then branch into Text Ads or Sponsored InMail when the need arises.

  Happy advertising!

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-ultimate-guide-to-linkedin-ad-units/

[maxslogic25]

The Ultimate Guide To LinkedIn’s Ad Units

This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.

  If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you.

  Ad Units

  There are 3 different ad units that are available to you through the self-service platform on LinkedIn:

Sponsored Content

Text Ads

Sponsored InMail

  Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign), so during campaign creation, you’ll get to choose which ad unit you’re interested in creating.

    Sponsored Content

  We’ll start with Sponsored Content because it’s not only the best performing ad unit for the majority of advertisers, but it’s also the most nuanced.

  Sponsored Content appears inside your feed, which is the home screen when you visit LinkedIn.com or when you open the LinkedIn app on tablet or mobile. The first ad is usually in the 2nd position of your feed, and you’ll be able to tell because it says “Sponsored” directly underneath the company name.

  Now here’s where many get confused. There are 2 different variants of Sponsored Content (think “where they live”) and 3 formats of them (think “how they appear”).

  Variants of Sponsored Content – Where it Lives

  The two variants of Sponsored Content are:

Sponsored Content – Lives on your company page, and is visible to your company page’s followers.

Direct Sponsored Content – Lives in your ad account, and hidden from your company page’s followers.

  Sponsored Content

  For those familiar with Facebook Ads, this is the same as boosting a post. The concept is if you publish something interesting to your organic audience, and it’s a hit, you can easily publish it to a wider audience.

  One advantage here is since your followers are more likely to interact socially (like, comment, and share), the ads may already be seeded with a degree of social proof. Social proof leads to higher click- and even conversion rates.

  This benefit, however, is most often outweighed by its weakness in attribution. This is because when you release something to your existing Company Page followers, they’re the group who already has the greatest affinity for your brand. That makes them the most likely to convert.

  When you publish the same link to both your followers and audiences that you’re touching for the first time, you’ll get a skewed view of your conversions–You won’t be able to tell which ones you paid for and which you got for free.

  Traditional Sponsored Content also makes it difficult to A/B test ad copy, because each version you publish goes out to your Company Page audience. You could imagine if you saw multiple posts in a row from a brand you follow that it might feel spammy. You don’t want to betray the trust of your fanbase.

    Direct Sponsored Content

  For those familiar with Facebook Ads, this is the same as a “Dark Post.” Direct Sponsored Content (DSC) are my recommended method for posting.

  Each one can have a unique URL, which is crucial to tracking results from your paid audiences. This is especially important in B2B where you’ll traditionally see longer sales cycles, CRM integration, and higher-value conversions. Using DSC allows you to track your cost/conversion accurately, and even track all the way through the sales process for the ROI calculation.

  These also have the advantage of being able to publish hundreds or thousands of DSC ads at a time, without risk of spamming your followers.

  Of course, utilizing DSC means you’ll miss out on having your company’s raving fans seed your content with the social proof of likes and comments, but the attribution nut in me continues to recommend this for the most sophisticated tracking capabilities.

    Formats of Sponsored Content – How it Appears

  Sponsored Content (whether traditional or Direct) can take 3 separate and distinct forms:

Link-Sharing

Rich-Media Image

Rich-Media Video

  One of the questions that I get the very most from advertisers is “How do you create a [format] ad?”, so I’m going to walk you through the creation of each one, step by step, using actual examples of B2Linked’s own advertising.

  Link-Sharing Sponsored Content

  First, log into the ad platform, select your desired account, click into your desired campaign, and then click “Create new Sponsored Content.”

    Next, click into the box that says “What’s on your mind?”

    Then paste in the URL of your landing page. Immediately after it sees a valid URL, it will scrape your page and open up fields for a Headline, Description, as well as an image.

    Now, whatever order you prefer, click on each of the fields (feel free to delete your link from the Intro field as your landing page URL is safely stored), and fill them in with your desired copy. Upload your accompanying image by clicking on the blue pencil icon on the image.

  Here are my rules of thumb for character constraints:

  Intro: 128 characters Headline: 38 characters Description: 155 characters

  Note: Although LinkedIn will technically allow you to include more characters, it will result in text getting truncated, and you may have surfers clicking on your ad simply to read the rest of a sentence, rather than because they want to visit your landing page. Either way, you’re charged for the click.

    Once you’ve done this, click the “Save” button to complete the creation of the ad in question.

    On the next screen, it will show you your newly-created ad, but it is only created, and not yet associated to your ad campaign. Select the check box for the ad (along with any others you intend to run in the existing campaign) and click “Sponsor Selected.”

  You’re then redirected back to your campaign where you can see your ad is now awaiting LinkedIn’s manual review process. If you click on the ad, you can see how it will appear to surfers.

    Voila! She’s beautiful.

  This ad unit tends to perform best for content, as it blends in with other organic content in your feed. Because it blends in, though, it may not get the highest rates of engagement. That’s where the next ad unit comes in.

  Rich-Media Image Sponsored Content

  I’m assuming you’ve already followed the process above for link-sharing Sponsored Content and you’re already in the Ads tab of the campaign you’re looking to launch new creative into.

  Same as before, click “Create new Sponsored Content.”

    This time, before doing anything with the available fields, simply click the picture icon in the upper right-hand corner of the “What’s on your mind?” field.

    Find the image you’re using on your local hard drive, and click “Open” to see the image being uploaded into the ad creator.

    Write your intro text in the “What’s on your mind?” box, and remember to paste your landing page link at the end! This is crucial as there is no “destination URL” field.

  Same rule as before applies with the Intro field – keep it under 128 characters to avoid truncation.

  Hit “Save” to be taken to where you can see the content created, but not yet sponsored into your campaign. To do this, same as before, click the checkbox next to the desired ad, and hit “Sponsor Selected.”

    Click “Preview” to get an idea how the Sponsored Content will look when presented to the user in their feed (but keep in mind that it is not a 100% accurate view).

    Even prettier!  Go you! It’s like we can do no wrong.

  Here’s the most confusing part of reviewing your rich-media, though. When you go to QA your final ad, whether on your company page, or inside the Ads Campaign Manager, you’ll notice something deeply disturbing…

    “Oh no! A click to the giant image is bringing up a lightbox interstitial instead of going to my landing page!”

  Relax, cowboy. As long as you remembered to put a link to your landing page in the Intro field, an image click will lead advertised visitors directly to the landing page.

  The reason for the discrepancy is that LinkedIn never intended an image click to lead to a landing page. I think they just figured that if someone clicked an image, they wanted to zoom in and see it a bit closer. Me and at least a few other advertisers complained about this, and LinkedIn understood the value of the image click leading to the landing page, and implemented a bit of a hack. The hack is functional through Ads, but does not affect the experience you have available to you on your Company Page.

  Yes, it’s confusing, and scary, and makes no sense. Yes, I hope it gets fixed too.

  Rich-Media Video Sponsored Content

  First, let me warn you against using these ad units, because they’re insanely expensive for video distribution.

  If you’re leading with video content, I highly recommend taking it to networks that have native video (Facebook Ads, YouTube Ads, and Twitter Ads). There’s a battle going on between these players, and the result is that advertisers are getting video views for between $.01-$.09 quite predictably.

  LinkedIn, on the other hand, uses a YouTube embed where any interaction with the video ends up charging you the same price as if someone clicked on your ad. The majority of advertisers are paying between $6-$8 per click, so you’d pay the same for interaction through video. Not only is that orders of magnitude more expensive than the other networks, it’s also no guarantee that the user will see the landing page, meaning that your conversions will slow way down.

  That being said, if you’re desperate, here’s how you do it.

  Again, start out by clicking into the campaign that you’re loading the creative into, and selecting the “Ads” tab.

    Paste your YouTube link directly into the “What’s on your mind?” field, just like you did in the link-sharing Sponsored Content above.

    Next, clear out the YouTube link from the Intro field and customize it with your message (remember keep it under 128 characters).

    The Headline and Description fields will automatically be populated by YouTube with the name of the video and its corresponding description, but you’re welcome to click on them to customize.

  If you have a better image, you can click the blue pencil icon on the image, and upload your own custom thumbnail.

  Once you’re happy with it, click “Save.”

    Same as before, click the video ad you’d like to associate with the current campaign, and click “Sponsor Selected.”

    When you then preview your ad, you’ll see it begins playing immediately, but with sound muted.

  Full Disclosure: I will never actually run this particular ad as I don’t think it will perform highly enough. I included it only as an example of what you CAN do.

  Text Ads

  The next ad unit to cover is the right-rail Text Ad. These were the only ad unit available from 2008-2013, until Sponsored Content debuted.

  They live (usually) in a 3-pack, and are available on most pages of LinkedIn. It’s important to note that they are only shown to Desktop users. Their real estate is occasionally taken up by a 250x300px Display Ad unit.

  Here’s the ad unit in action:

    The publishing process is not nearly as confusing as Sponsored Content, but we’ll walk you through the process.

  First, same as before, start within the campaign that you’re going to be launching the ads into, and then click on the “Ads” tab.

    Once you click “Create another ad,” you’ll be presented with the ad creation dialogue. Simply fill out all the fields.

    Unlike Sponsored Content, the character restrictions here are absolutely enforced. Here are the specifications:

  Headline: 25 characters Description: 75 characters Image: 80×80 pixels (this used to be 50×50 and was changed suddenly, without warning).

  Click “Save” and you’ll be able to preview the ad to see what it will look like when viewed by a potential prospect.

    Sponsored InMail

  Sponsored InMails were just very recently made available through the self-service platform, which is great.

  They’re a risky ad because they’re very expensive compared to the other two ad units. While SC and TA ads allow you to bid by either the click or the impression, with InMails, you pay per send.

  That means you’ll pay somewhere between $.65-$.90 for someone to receive it, without any guarantee that they’ll 1) see it, 2) open it, or 3) read it.

  There are some offers that tend to work well and others won’t. Follow the mantra of making it as personal as possible.

  Here’s the creation process:

  Click “Create Campaign” and then select Sponsored InMail campaign. You’ll then be presented with this screen. Start by giving your campaign a name.

    Next it will have you choose who you want the InMail’s sender to appear as. I’m going to do myself, but you can choose someone else by clicking “Add sender.” Also, unlike Direct Sponsored Content, the field for “Enter Sponsored InMail Ad Name” is required here, so give it a name that will help you identify it later.

    Now fill out your actual message. The Subject and Summary will be visible before the receiver opens the InMail so use this as an attention grabber. Also, make this as personal as possible (it WILL get ignored if it feels like an email blast and not a personal invitation) by using the variable %FIRSTNAME%.

    Next you’ll choose your destination URL with call-to-action button. You’ll even get a free 300×250 display banner to accompany your InMail. I highly recommend using this as if you don’t, some other advertiser will get the space. Boo!

    Next you’ll see this screen where you can create additional ads. I recommend 2 so you can A/B test.

    Hit “Next” and you’ll get to choose your audience. I recommend a REALLY tight audience here unless you have massive budgets.

    Finally, choose your budget. Bidding aggressively here is a good idea because the impression cap on InMails is somewhere around one InMail per member every 3 months. If you’re getting outbid, you won’t have a shot at that audience for 3 months, potentially.

    Then launch, and wait for approval.

  InMails are certainly more involved to put together than the other ad units, but they can work great. Use them like a personalized sniper rifle.

  Ad Unit Recap

  To recap, we’ve covered all variants of Sponsored Content (DSC and Standard SC, along with Link-sharing, Rich-media Image, and Rich-media Video), as well as Text Ads, and Sponsored InMail. My recommendation is to start out with Sponsored Content, and then branch into Text Ads or Sponsored InMail when the need arises.

  Happy advertising!

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-ultimate-guide-to-linkedin-ad-units/

[archiebwoollard]

The Ultimate Guide To LinkedIn’s Ad Units

This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.

  If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you.

  Ad Units

  There are 3 different ad units that are available to you through the self-service platform on LinkedIn:

Sponsored Content

Text Ads

Sponsored InMail

  Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign), so during campaign creation, you’ll get to choose which ad unit you’re interested in creating.

    Sponsored Content

  We’ll start with Sponsored Content because it’s not only the best performing ad unit for the majority of advertisers, but it’s also the most nuanced.

  Sponsored Content appears inside your feed, which is the home screen when you visit LinkedIn.com or when you open the LinkedIn app on tablet or mobile. The first ad is usually in the 2nd position of your feed, and you’ll be able to tell because it says “Sponsored” directly underneath the company name.

  Now here’s where many get confused. There are 2 different variants of Sponsored Content (think “where they live”) and 3 formats of them (think “how they appear”).

  Variants of Sponsored Content – Where it Lives

  The two variants of Sponsored Content are:

Sponsored Content – Lives on your company page, and is visible to your company page’s followers.

Direct Sponsored Content – Lives in your ad account, and hidden from your company page’s followers.

  Sponsored Content

  For those familiar with Facebook Ads, this is the same as boosting a post. The concept is if you publish something interesting to your organic audience, and it’s a hit, you can easily publish it to a wider audience.

  One advantage here is since your followers are more likely to interact socially (like, comment, and share), the ads may already be seeded with a degree of social proof. Social proof leads to higher click- and even conversion rates.

  This benefit, however, is most often outweighed by its weakness in attribution. This is because when you release something to your existing Company Page followers, they’re the group who already has the greatest affinity for your brand. That makes them the most likely to convert.

  When you publish the same link to both your followers and audiences that you’re touching for the first time, you’ll get a skewed view of your conversions–You won’t be able to tell which ones you paid for and which you got for free.

  Traditional Sponsored Content also makes it difficult to A/B test ad copy, because each version you publish goes out to your Company Page audience. You could imagine if you saw multiple posts in a row from a brand you follow that it might feel spammy. You don’t want to betray the trust of your fanbase.

    Direct Sponsored Content

  For those familiar with Facebook Ads, this is the same as a “Dark Post.” Direct Sponsored Content (DSC) are my recommended method for posting.

  Each one can have a unique URL, which is crucial to tracking results from your paid audiences. This is especially important in B2B where you’ll traditionally see longer sales cycles, CRM integration, and higher-value conversions. Using DSC allows you to track your cost/conversion accurately, and even track all the way through the sales process for the ROI calculation.

  These also have the advantage of being able to publish hundreds or thousands of DSC ads at a time, without risk of spamming your followers.

  Of course, utilizing DSC means you’ll miss out on having your company’s raving fans seed your content with the social proof of likes and comments, but the attribution nut in me continues to recommend this for the most sophisticated tracking capabilities.

    Formats of Sponsored Content – How it Appears

  Sponsored Content (whether traditional or Direct) can take 3 separate and distinct forms:

Link-Sharing

Rich-Media Image

Rich-Media Video

  One of the questions that I get the very most from advertisers is “How do you create a [format] ad?”, so I’m going to walk you through the creation of each one, step by step, using actual examples of B2Linked’s own advertising.

  Link-Sharing Sponsored Content

  First, log into the ad platform, select your desired account, click into your desired campaign, and then click “Create new Sponsored Content.”

    Next, click into the box that says “What’s on your mind?”

    Then paste in the URL of your landing page. Immediately after it sees a valid URL, it will scrape your page and open up fields for a Headline, Description, as well as an image.

    Now, whatever order you prefer, click on each of the fields (feel free to delete your link from the Intro field as your landing page URL is safely stored), and fill them in with your desired copy. Upload your accompanying image by clicking on the blue pencil icon on the image.

  Here are my rules of thumb for character constraints:

  Intro: 128 characters Headline: 38 characters Description: 155 characters

  Note: Although LinkedIn will technically allow you to include more characters, it will result in text getting truncated, and you may have surfers clicking on your ad simply to read the rest of a sentence, rather than because they want to visit your landing page. Either way, you’re charged for the click.

    Once you’ve done this, click the “Save” button to complete the creation of the ad in question.

    On the next screen, it will show you your newly-created ad, but it is only created, and not yet associated to your ad campaign. Select the check box for the ad (along with any others you intend to run in the existing campaign) and click “Sponsor Selected.”

  You’re then redirected back to your campaign where you can see your ad is now awaiting LinkedIn’s manual review process. If you click on the ad, you can see how it will appear to surfers.

    Voila! She’s beautiful.

  This ad unit tends to perform best for content, as it blends in with other organic content in your feed. Because it blends in, though, it may not get the highest rates of engagement. That’s where the next ad unit comes in.

  Rich-Media Image Sponsored Content

  I’m assuming you’ve already followed the process above for link-sharing Sponsored Content and you’re already in the Ads tab of the campaign you’re looking to launch new creative into.

  Same as before, click “Create new Sponsored Content.”

    This time, before doing anything with the available fields, simply click the picture icon in the upper right-hand corner of the “What’s on your mind?” field.

    Find the image you’re using on your local hard drive, and click “Open” to see the image being uploaded into the ad creator.

    Write your intro text in the “What’s on your mind?” box, and remember to paste your landing page link at the end! This is crucial as there is no “destination URL” field.

  Same rule as before applies with the Intro field – keep it under 128 characters to avoid truncation.

  Hit “Save” to be taken to where you can see the content created, but not yet sponsored into your campaign. To do this, same as before, click the checkbox next to the desired ad, and hit “Sponsor Selected.”

    Click “Preview” to get an idea how the Sponsored Content will look when presented to the user in their feed (but keep in mind that it is not a 100% accurate view).

    Even prettier!  Go you! It’s like we can do no wrong.

  Here’s the most confusing part of reviewing your rich-media, though. When you go to QA your final ad, whether on your company page, or inside the Ads Campaign Manager, you’ll notice something deeply disturbing…

    “Oh no! A click to the giant image is bringing up a lightbox interstitial instead of going to my landing page!”

  Relax, cowboy. As long as you remembered to put a link to your landing page in the Intro field, an image click will lead advertised visitors directly to the landing page.

  The reason for the discrepancy is that LinkedIn never intended an image click to lead to a landing page. I think they just figured that if someone clicked an image, they wanted to zoom in and see it a bit closer. Me and at least a few other advertisers complained about this, and LinkedIn understood the value of the image click leading to the landing page, and implemented a bit of a hack. The hack is functional through Ads, but does not affect the experience you have available to you on your Company Page.

  Yes, it’s confusing, and scary, and makes no sense. Yes, I hope it gets fixed too.

  Rich-Media Video Sponsored Content

  First, let me warn you against using these ad units, because they’re insanely expensive for video distribution.

  If you’re leading with video content, I highly recommend taking it to networks that have native video (Facebook Ads, YouTube Ads, and Twitter Ads). There’s a battle going on between these players, and the result is that advertisers are getting video views for between $.01-$.09 quite predictably.

  LinkedIn, on the other hand, uses a YouTube embed where any interaction with the video ends up charging you the same price as if someone clicked on your ad. The majority of advertisers are paying between $6-$8 per click, so you’d pay the same for interaction through video. Not only is that orders of magnitude more expensive than the other networks, it’s also no guarantee that the user will see the landing page, meaning that your conversions will slow way down.

  That being said, if you’re desperate, here’s how you do it.

  Again, start out by clicking into the campaign that you’re loading the creative into, and selecting the “Ads” tab.

    Paste your YouTube link directly into the “What’s on your mind?” field, just like you did in the link-sharing Sponsored Content above.

    Next, clear out the YouTube link from the Intro field and customize it with your message (remember keep it under 128 characters).

    The Headline and Description fields will automatically be populated by YouTube with the name of the video and its corresponding description, but you’re welcome to click on them to customize.

  If you have a better image, you can click the blue pencil icon on the image, and upload your own custom thumbnail.

  Once you’re happy with it, click “Save.”

    Same as before, click the video ad you’d like to associate with the current campaign, and click “Sponsor Selected.”

    When you then preview your ad, you’ll see it begins playing immediately, but with sound muted.

  Full Disclosure: I will never actually run this particular ad as I don’t think it will perform highly enough. I included it only as an example of what you CAN do.

  Text Ads

  The next ad unit to cover is the right-rail Text Ad. These were the only ad unit available from 2008-2013, until Sponsored Content debuted.

  They live (usually) in a 3-pack, and are available on most pages of LinkedIn. It’s important to note that they are only shown to Desktop users. Their real estate is occasionally taken up by a 250x300px Display Ad unit.

  Here’s the ad unit in action:

    The publishing process is not nearly as confusing as Sponsored Content, but we’ll walk you through the process.

  First, same as before, start within the campaign that you’re going to be launching the ads into, and then click on the “Ads” tab.

    Once you click “Create another ad,” you’ll be presented with the ad creation dialogue. Simply fill out all the fields.

    Unlike Sponsored Content, the character restrictions here are absolutely enforced. Here are the specifications:

  Headline: 25 characters Description: 75 characters Image: 80×80 pixels (this used to be 50×50 and was changed suddenly, without warning).

  Click “Save” and you’ll be able to preview the ad to see what it will look like when viewed by a potential prospect.

    Sponsored InMail

  Sponsored InMails were just very recently made available through the self-service platform, which is great.

  They’re a risky ad because they’re very expensive compared to the other two ad units. While SC and TA ads allow you to bid by either the click or the impression, with InMails, you pay per send.

  That means you’ll pay somewhere between $.65-$.90 for someone to receive it, without any guarantee that they’ll 1) see it, 2) open it, or 3) read it.

  There are some offers that tend to work well and others won’t. Follow the mantra of making it as personal as possible.

  Here’s the creation process:

  Click “Create Campaign” and then select Sponsored InMail campaign. You’ll then be presented with this screen. Start by giving your campaign a name.

    Next it will have you choose who you want the InMail’s sender to appear as. I’m going to do myself, but you can choose someone else by clicking “Add sender.” Also, unlike Direct Sponsored Content, the field for “Enter Sponsored InMail Ad Name” is required here, so give it a name that will help you identify it later.

    Now fill out your actual message. The Subject and Summary will be visible before the receiver opens the InMail so use this as an attention grabber. Also, make this as personal as possible (it WILL get ignored if it feels like an email blast and not a personal invitation) by using the variable %FIRSTNAME%.

    Next you’ll choose your destination URL with call-to-action button. You’ll even get a free 300×250 display banner to accompany your InMail. I highly recommend using this as if you don’t, some other advertiser will get the space. Boo!

    Next you’ll see this screen where you can create additional ads. I recommend 2 so you can A/B test.

    Hit “Next” and you’ll get to choose your audience. I recommend a REALLY tight audience here unless you have massive budgets.

    Finally, choose your budget. Bidding aggressively here is a good idea because the impression cap on InMails is somewhere around one InMail per member every 3 months. If you’re getting outbid, you won’t have a shot at that audience for 3 months, potentially.

    Then launch, and wait for approval.

  InMails are certainly more involved to put together than the other ad units, but they can work great. Use them like a personalized sniper rifle.

  Ad Unit Recap

  To recap, we’ve covered all variants of Sponsored Content (DSC and Standard SC, along with Link-sharing, Rich-media Image, and Rich-media Video), as well as Text Ads, and Sponsored InMail. My recommendation is to start out with Sponsored Content, and then branch into Text Ads or Sponsored InMail when the need arises.

  Happy advertising!

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-ultimate-guide-to-linkedin-ad-units/

[zacdhaenkeau]

The Ultimate Guide To LinkedIn’s Ad Units

This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.

  If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you.

  Ad Units

  There are 3 different ad units that are available to you through the self-service platform on LinkedIn:

Sponsored Content

Text Ads

Sponsored InMail

  Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign), so during campaign creation, you’ll get to choose which ad unit you’re interested in creating.

    Sponsored Content

  We’ll start with Sponsored Content because it’s not only the best performing ad unit for the majority of advertisers, but it’s also the most nuanced.

  Sponsored Content appears inside your feed, which is the home screen when you visit LinkedIn.com or when you open the LinkedIn app on tablet or mobile. The first ad is usually in the 2nd position of your feed, and you’ll be able to tell because it says “Sponsored” directly underneath the company name.

  Now here’s where many get confused. There are 2 different variants of Sponsored Content (think “where they live”) and 3 formats of them (think “how they appear”).

  Variants of Sponsored Content – Where it Lives

  The two variants of Sponsored Content are:

Sponsored Content – Lives on your company page, and is visible to your company page’s followers.

Direct Sponsored Content – Lives in your ad account, and hidden from your company page’s followers.

  Sponsored Content

  For those familiar with Facebook Ads, this is the same as boosting a post. The concept is if you publish something interesting to your organic audience, and it’s a hit, you can easily publish it to a wider audience.

  One advantage here is since your followers are more likely to interact socially (like, comment, and share), the ads may already be seeded with a degree of social proof. Social proof leads to higher click- and even conversion rates.

  This benefit, however, is most often outweighed by its weakness in attribution. This is because when you release something to your existing Company Page followers, they’re the group who already has the greatest affinity for your brand. That makes them the most likely to convert.

  When you publish the same link to both your followers and audiences that you’re touching for the first time, you’ll get a skewed view of your conversions–You won’t be able to tell which ones you paid for and which you got for free.

  Traditional Sponsored Content also makes it difficult to A/B test ad copy, because each version you publish goes out to your Company Page audience. You could imagine if you saw multiple posts in a row from a brand you follow that it might feel spammy. You don’t want to betray the trust of your fanbase.

    Direct Sponsored Content

  For those familiar with Facebook Ads, this is the same as a “Dark Post.” Direct Sponsored Content (DSC) are my recommended method for posting.

  Each one can have a unique URL, which is crucial to tracking results from your paid audiences. This is especially important in B2B where you’ll traditionally see longer sales cycles, CRM integration, and higher-value conversions. Using DSC allows you to track your cost/conversion accurately, and even track all the way through the sales process for the ROI calculation.

  These also have the advantage of being able to publish hundreds or thousands of DSC ads at a time, without risk of spamming your followers.

  Of course, utilizing DSC means you’ll miss out on having your company’s raving fans seed your content with the social proof of likes and comments, but the attribution nut in me continues to recommend this for the most sophisticated tracking capabilities.

    Formats of Sponsored Content – How it Appears

  Sponsored Content (whether traditional or Direct) can take 3 separate and distinct forms:

Link-Sharing

Rich-Media Image

Rich-Media Video

  One of the questions that I get the very most from advertisers is “How do you create a [format] ad?”, so I’m going to walk you through the creation of each one, step by step, using actual examples of B2Linked’s own advertising.

  Link-Sharing Sponsored Content

  First, log into the ad platform, select your desired account, click into your desired campaign, and then click “Create new Sponsored Content.”

    Next, click into the box that says “What’s on your mind?”

    Then paste in the URL of your landing page. Immediately after it sees a valid URL, it will scrape your page and open up fields for a Headline, Description, as well as an image.

    Now, whatever order you prefer, click on each of the fields (feel free to delete your link from the Intro field as your landing page URL is safely stored), and fill them in with your desired copy. Upload your accompanying image by clicking on the blue pencil icon on the image.

  Here are my rules of thumb for character constraints:

  Intro: 128 characters Headline: 38 characters Description: 155 characters

  Note: Although LinkedIn will technically allow you to include more characters, it will result in text getting truncated, and you may have surfers clicking on your ad simply to read the rest of a sentence, rather than because they want to visit your landing page. Either way, you’re charged for the click.

    Once you’ve done this, click the “Save” button to complete the creation of the ad in question.

    On the next screen, it will show you your newly-created ad, but it is only created, and not yet associated to your ad campaign. Select the check box for the ad (along with any others you intend to run in the existing campaign) and click “Sponsor Selected.”

  You’re then redirected back to your campaign where you can see your ad is now awaiting LinkedIn’s manual review process. If you click on the ad, you can see how it will appear to surfers.

    Voila! She’s beautiful.

  This ad unit tends to perform best for content, as it blends in with other organic content in your feed. Because it blends in, though, it may not get the highest rates of engagement. That’s where the next ad unit comes in.

  Rich-Media Image Sponsored Content

  I’m assuming you’ve already followed the process above for link-sharing Sponsored Content and you’re already in the Ads tab of the campaign you’re looking to launch new creative into.

  Same as before, click “Create new Sponsored Content.”

    This time, before doing anything with the available fields, simply click the picture icon in the upper right-hand corner of the “What’s on your mind?” field.

    Find the image you’re using on your local hard drive, and click “Open” to see the image being uploaded into the ad creator.

    Write your intro text in the “What’s on your mind?” box, and remember to paste your landing page link at the end! This is crucial as there is no “destination URL” field.

  Same rule as before applies with the Intro field – keep it under 128 characters to avoid truncation.

  Hit “Save” to be taken to where you can see the content created, but not yet sponsored into your campaign. To do this, same as before, click the checkbox next to the desired ad, and hit “Sponsor Selected.”

    Click “Preview” to get an idea how the Sponsored Content will look when presented to the user in their feed (but keep in mind that it is not a 100% accurate view).

    Even prettier!  Go you! It’s like we can do no wrong.

  Here’s the most confusing part of reviewing your rich-media, though. When you go to QA your final ad, whether on your company page, or inside the Ads Campaign Manager, you’ll notice something deeply disturbing…

    “Oh no! A click to the giant image is bringing up a lightbox interstitial instead of going to my landing page!”

  Relax, cowboy. As long as you remembered to put a link to your landing page in the Intro field, an image click will lead advertised visitors directly to the landing page.

  The reason for the discrepancy is that LinkedIn never intended an image click to lead to a landing page. I think they just figured that if someone clicked an image, they wanted to zoom in and see it a bit closer. Me and at least a few other advertisers complained about this, and LinkedIn understood the value of the image click leading to the landing page, and implemented a bit of a hack. The hack is functional through Ads, but does not affect the experience you have available to you on your Company Page.

  Yes, it’s confusing, and scary, and makes no sense. Yes, I hope it gets fixed too.

  Rich-Media Video Sponsored Content

  First, let me warn you against using these ad units, because they’re insanely expensive for video distribution.

  If you’re leading with video content, I highly recommend taking it to networks that have native video (Facebook Ads, YouTube Ads, and Twitter Ads). There’s a battle going on between these players, and the result is that advertisers are getting video views for between $.01-$.09 quite predictably.

  LinkedIn, on the other hand, uses a YouTube embed where any interaction with the video ends up charging you the same price as if someone clicked on your ad. The majority of advertisers are paying between $6-$8 per click, so you’d pay the same for interaction through video. Not only is that orders of magnitude more expensive than the other networks, it’s also no guarantee that the user will see the landing page, meaning that your conversions will slow way down.

  That being said, if you’re desperate, here’s how you do it.

  Again, start out by clicking into the campaign that you’re loading the creative into, and selecting the “Ads” tab.

    Paste your YouTube link directly into the “What’s on your mind?” field, just like you did in the link-sharing Sponsored Content above.

    Next, clear out the YouTube link from the Intro field and customize it with your message (remember keep it under 128 characters).

    The Headline and Description fields will automatically be populated by YouTube with the name of the video and its corresponding description, but you’re welcome to click on them to customize.

  If you have a better image, you can click the blue pencil icon on the image, and upload your own custom thumbnail.

  Once you’re happy with it, click “Save.”

    Same as before, click the video ad you’d like to associate with the current campaign, and click “Sponsor Selected.”

    When you then preview your ad, you’ll see it begins playing immediately, but with sound muted.

  Full Disclosure: I will never actually run this particular ad as I don’t think it will perform highly enough. I included it only as an example of what you CAN do.

  Text Ads

  The next ad unit to cover is the right-rail Text Ad. These were the only ad unit available from 2008-2013, until Sponsored Content debuted.

  They live (usually) in a 3-pack, and are available on most pages of LinkedIn. It’s important to note that they are only shown to Desktop users. Their real estate is occasionally taken up by a 250x300px Display Ad unit.

  Here’s the ad unit in action:

    The publishing process is not nearly as confusing as Sponsored Content, but we’ll walk you through the process.

  First, same as before, start within the campaign that you’re going to be launching the ads into, and then click on the “Ads” tab.

    Once you click “Create another ad,” you’ll be presented with the ad creation dialogue. Simply fill out all the fields.

    Unlike Sponsored Content, the character restrictions here are absolutely enforced. Here are the specifications:

  Headline: 25 characters Description: 75 characters Image: 80×80 pixels (this used to be 50×50 and was changed suddenly, without warning).

  Click “Save” and you’ll be able to preview the ad to see what it will look like when viewed by a potential prospect.

    Sponsored InMail

  Sponsored InMails were just very recently made available through the self-service platform, which is great.

  They’re a risky ad because they’re very expensive compared to the other two ad units. While SC and TA ads allow you to bid by either the click or the impression, with InMails, you pay per send.

  That means you’ll pay somewhere between $.65-$.90 for someone to receive it, without any guarantee that they’ll 1) see it, 2) open it, or 3) read it.

  There are some offers that tend to work well and others won’t. Follow the mantra of making it as personal as possible.

  Here’s the creation process:

  Click “Create Campaign” and then select Sponsored InMail campaign. You’ll then be presented with this screen. Start by giving your campaign a name.

    Next it will have you choose who you want the InMail’s sender to appear as. I’m going to do myself, but you can choose someone else by clicking “Add sender.” Also, unlike Direct Sponsored Content, the field for “Enter Sponsored InMail Ad Name” is required here, so give it a name that will help you identify it later.

    Now fill out your actual message. The Subject and Summary will be visible before the receiver opens the InMail so use this as an attention grabber. Also, make this as personal as possible (it WILL get ignored if it feels like an email blast and not a personal invitation) by using the variable %FIRSTNAME%.

    Next you’ll choose your destination URL with call-to-action button. You’ll even get a free 300×250 display banner to accompany your InMail. I highly recommend using this as if you don’t, some other advertiser will get the space. Boo!

    Next you’ll see this screen where you can create additional ads. I recommend 2 so you can A/B test.

    Hit “Next” and you’ll get to choose your audience. I recommend a REALLY tight audience here unless you have massive budgets.

    Finally, choose your budget. Bidding aggressively here is a good idea because the impression cap on InMails is somewhere around one InMail per member every 3 months. If you’re getting outbid, you won’t have a shot at that audience for 3 months, potentially.

    Then launch, and wait for approval.

  InMails are certainly more involved to put together than the other ad units, but they can work great. Use them like a personalized sniper rifle.

  Ad Unit Recap

  To recap, we’ve covered all variants of Sponsored Content (DSC and Standard SC, along with Link-sharing, Rich-media Image, and Rich-media Video), as well as Text Ads, and Sponsored InMail. My recommendation is to start out with Sponsored Content, and then branch into Text Ads or Sponsored InMail when the need arises.

  Happy advertising!

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-ultimate-guide-to-linkedin-ad-units/