#this is about tiktok in particular and how it encourages superficial engagement with simple stories

[smute]

honestly the problem with booktok (and bookstagram) is not YA lit. it's not about people enjoying books that some might consider "low-brow" or whatever.

imo booktok is the culmination of several problems:

firstly, there's the homogeneity of algorithmic recommendations and the enormous influence those recommendations have on the publishing market. booktok recs tend to be of a very similar style and subject matter. they're easily digestible, easily bingeable titles that arent overly complex. booktok favors stories written by white women, often featuring characters with traumatic backstories and focusing on themes like overcoming adversity and the pursuit of romantic love. they are also usually very anglo-/americentric. none of this is necessarily bad, and none of it is by design, but it's not a coincidence either. it's the result of the constraints of short-form content on the one hand, and on the other, of an algorithm that amplifies, in broad strokes, the preferences of the core demographic of any given group of users.

secondly, it's about the commodification, not of reading, but of being Someone Who Reads Books (TM), which i think is just a particularly obvious symptom of online peer pressure and social-media-driven self-presentation. booktok doesn't encourage you to read, for example, sally rooney. it encourages the cultivation of one's own identity as someone who reads sally rooney. the problem here is not that sally rooney is a shit writer whose work has nothing of note to say. quite the opposite. sally rooney's work is relevant and interesting. in fact, it's being studied by scholars, and even if it wasn't, people can and should be allowed to enjoy some light reading, and yes, even Problematic (TM) fictional characters.

the real problem is the fact that the very nature of how booktok works actively discourages the critical discussion of the stories that it circulates. the problem is not millions of teenagers reading colleen hoover's slop (i love me some slop) – it's millions of teenagers encouraging each other to read and internalize – UNCRITICALLY – hoover's particularly romanticized depiction of abuse. tiktok's algorithm does not foster diversity of opinion. it doesn't foster diversity PERIOD. it doesn't foster slow, in-depth discussion. its only function is *make line go up* – line go up = clicks, views, engagement, money.

due to tiktok's popularity, booktok also has an enormous influence on marketing-related and (apparently, to some extent) editorial decision-making in the publishing industry. this is not just the fault of booktok, goodreads is part of the same problem. i mean, booktok has managed to turn colleen hoover's 'it ends with us' into a bestseller FIVE YEARS after it was originally published. it has also led to publishers dropping authors or DELAYING THE RELEASE of new titles after booktokers flooded the goodreads pages of unpublished books with one star reviews.

as i said, the underlying issue here is not unique to booktok. it's the same homogenization that plagues the movie industry, the tv industry, streaming services, etc. the publishing industry is just particularly vulnerable to such manipulations of public opinion. in the end, tiktok is not a social media app. it's an entertainment app and its content is focused on brevity. the biggest booktokers aren't simply avid readers. they don't post actual reviews of books they enjoyed. they're influencers who receive boxes of books from publishing houses to show off in haul videos like "have you guys heard of squarespace?" and that's it. the level of engagement with the texts themselves is like reading a blurb on the dustjacket, and unfortunately that is reflected in the selection of titles that become popular. if it can't be sold to you in 3 sentences, the algorithm will bury it.