#this post has been brought to you by Struggling Through A Philosophy Paper & Missing Work Shifts & My Father Sending Me Transphobic Texts

[grungepoetica]

i wish it was enough to just casually exist in this world. and that i didn't have to push myself all the time just to make ends meet and be seen as worth listening to

[h3trappedcollection]

Author Interview Part V

The talented and all-round fabulous @weilongfu joined us today for another part of the Author Interview. 

Stories written for the Collection:

The Day of Singularity

Four meetings with Officer Meng (But one with Shao Fei) 

Interview:

How did you come into the Trapped fandom?

I came into the Trapped fandom the way I’ve gotten into many of my fandoms. By everyone around me screaming about it. People like @andwebegin, @ctl-yuejie, and @florbexter were pretty instrumental in getting me aware that it was going to happen. Especially after having taken their word about HIStory2: CTL, I was more than willing to check out Trapped. Especially after I found out more about the potential plot. 

My usual philosophy after that is to at least watch the first few episodes. If I’m not hooked by anything, then I give it up. Trapped kept me hooked for good! I fell in love with everyone in the show and the rest is… history? 

Who’s your favourite character?

I love a lot of characters in the show for different reasons. I love Zhao Zi for his honesty and genuine desire to do good. I like the mystery and mischief of Jack. I admire Tang Yi’s deep feelings and emotions. And I greatly enjoyed Shao Fei’s straightforwardness and ability to commit. If I had to pick one, I’d go with Zhao Zi because we both love food, potentially like dangerous boys, and we both want the world to be a better place.

What’s your favourite trope?

I honestly have been enjoying a lot of the AU fics that are in the fandom. Like the original Trapped setting is great, but pushing the boys into college or further back? It’s been an amazing thing to read and I’ve enjoyed it immensely. As to whether I’ll write it? Eh… Someone did ask if I’d ever write a proposed fic about College Freshman!Jack dating HS Senior!Zhao Zi so…

What do you like about writing for Trapped?

The best part about writing for Trapped has actually been the fandom. Everyone is so supportive and nice. It’s a real pleasure to see the responses I get which are also always very friendly. 

Aside from that? Trapped has such varied and interesting characters. It’s very easy to find the right knob to twist or switch to flip that can make a large variety of fics happen. 

Care to elaborate about your writing process?

My writing process is a mess!

I don’t usually outline because then I over-outline. A lot of my fics were spawned from just coming up with a good title! And that’s in every fandom I write for. 

But once I get going, things usually just flow. I’ll go back and read it once or twice to make sure I haven’t truly fucked something up, but once I’m done, I’m usually done for good and I post it before I second guess myself. Truly, I treat writing fics like how I take exams. Just get it done and hand it in before you delete/erase something that actually worked!

Sometimes it’s not that easy, and I have struggled with a few fics just because I’ve managed to overthink myself or I get hung up on an idea, but I have yet to find a better or more comfortable way for me to write. 

Your favourite Trapped fic by another author?

Oooo…. Well I have to give a shout out to @decadentdeerpolice and @the-wintry-mizzenmast for their lovely fics during the last exchange. I absolutely loved how they filed the prompt for me. 

I’m also a big fan of Skuld’s The Divine Art of the Househusband series. It’s definitely a twist on what Jack’s life as a househusband would be like and it’s always fun to see a new update!

I also liked @sarah-yyy ‘s fics fortune and amuse bouche. 

The next set of fics I’m actually eagerly awaiting updates on is Flor’s Breaking the Firewall series. The espionage and manoeuvring that’s happened in just the first parts is already super fun.

What do you want to write but never had the nerve to?

Hmm… I’m not sure? There aren’t a lot of ideas that I’ve never really had the nerve to put down on paper, if only to get them to stop bothering me. There are a few that never really made it to paper though. Like my Fantasy!AU where all the boys are different positions and have different abilities. 

I wanted to write Jack as a member of the Assassin’s Guild. Zhao Zi would be part of the guard and mostly be seen as a scribe, except when he pulls the robes off and gives most thieves a run for their money in his trap deactivating, lock picking, and ward/seal breaking. Shao Fei would, of course, be a paladin as he believes in the law and doing what’s right. Tang Yi would so be a weapons master type character, as once he was adopted by the ‘noble’ Tang Guo Dong, he was trained in many styles to defend himself. 

The idea fell apart after that because I had no idea what they’d do afterwards. Plus they’re missing a ranged caster and committed healer in the party and everyone who has played D&D knows that’s a mistake waiting to cause a total party kill. (I mean you could argue Hong Ye would totally make a great sorceress and Dao Yi would be the cleric cleaning up her messes, but let’s not get this any bigger.)

If you want, please share a snippet of your current Trapped WIP!

It wasn’t very often that Zhao Zi wondered what was the first link in the chain of decisions that lead him to slightly less than desirable outcomes. Not because Zhao Zi lacked insight or critical thinking, he was a police officer after all. It was often because Zhao Zi was usually pretty good at pulling himself out of a pinch.

A smile and innocent disposition were very good for many things. When those failed, being flexible in many ways helped some more.

(The third option was that he was legally allowed to carry a gun, even if no one wanted Zhao Zi to carry a gun.)

But as Zhao Zi lifted a large, homemade sausage to his lips while Jack eyed him expectantly, Zhao Zi contemplated if his grandmother would approve of what he was about to do to a perfectly decent piece of food and what had brought him to this new point in his life in the first place.

------

Zhao Zi had been through practice interrogations before, but none of them had prepared him for someone like Jack. And despite Jack’s initial countenance, there was something about his smile, how easily he showed his teeth. It should have been predatory and dangerous. But in the curve of Jack’s eyes, Zhao Zi knew he wasn’t in any danger.

Of course, Zhao Zi knew plenty about Jack. Working with Shao Fei for so long, Zhao Zi knew plenty about Tang Yi’s most recent right hand man. Jack was a known mercenary, but he’d somehow managed to keep his nose just clean enough, just on the gray side of legal. All evidence was circumstantial. Even the International Crimes Division was often stuck dancing around Tang Yi’s lawyers when they were aiming for whatever secrets were hiding in Jack’s mind.

So it was Jack’s smile and eyes that allowed Zhao Zi to sell Shao Fei out in exchange for food. He did not expect the food to taste as good as it would. Nor did he expect that he might enjoy Jack pulling him close as Zhi De knocked over his bowl of noodles.

Zhao Zi decided to be open-minded. Jack was certainly interesting and fun. No harm in getting to know someone, right?

------

Jack knew he was smitten the moment Zhao Zi sold out his friend for food.

Good survival instincts. Good taste. Cute face too.

Jack was also hardly the kind of guy who just let things happen to him. But Zhao Zi was a new quantity. He’d have to slowly edge his way in, find out just how Zhao Zi might handle another man pursuing him.

So when Zhao Zi said, “Don’t you need to try it?”

Jack knew this was his chance to appeal to the clear foodie Zhao Zi was. “I don’t need to. I know I’m a good cook.”

“Huh? I meant Ah Fei’s number!”

“Too subtle,” Jack thought.

But Jack got to hold Zhao Zi close and a promise to see him again anyway.

“That could be like a date, right?” Jack thought as he rushed to collect Tang Yi from the hospital.

Thank you so much @weilongfu for the Interview

[snprblu72]

Studying Mishaps

Voltron

Keith/Lotor

Keith and Lotor get together to do some studying. It has some unexpected, though not unwanted, results.

Also posted on AO3.

This class is going to kill me. Study session tonight?

His expression softened as he looked at the message, knowing exactly which class was meant even though they were currently in totally different ones and should probably have been paying attention to the professor instead. This class, he could afford to do so. The one they were referencing was one they both struggled with to an extent, mainly because neither had really wanted to take it or were interested in the subject matter. Core requirements, however.

I will leave the door unlocked and get dinner started. Do you have any requests?

Ha. Yeah. For my roommate to not text me in the middle of the day to tell me to avoid the room.

A slight grimace covered his face for a moment. That was rather disturbing.

-

Around three, Keith stomped up the stairs and through the door to Lotor’s studio apartment to drop his bag and slump onto the unmade pullout bed with a loud groan. The day had only gone downhill from the time he had texted to ask for some help studying. First thing in the morning, he had trouble with an assignment for that damned philosophy course. Why had he decided to take the stupid thing anyway? He could have waited until next semester and chosen a different one. But, no…. He had to want to get the credits out of the way so he could get into taking just his major specific ones quicker. Dumb decision. Then, Lance had texted to tell him that he was having his friends over since it was Friday, ones he did not get along with that well and that he avoided as much as he could. That was followed by a pop quiz. And then he had half spilled his coffee on the table, but thankfully missed his computer as he was trying to go over some notes during the short break before his last class, which had been annoying, if only because some of the presentations that were being made by other students just were not up to the standard he thought they should be.

“Shitty day?”

He replied with a heartfelt groan and just slumped further into the thin mattress he was sprawled on. Shitty was one word. Horrid was another.

Lotor laughed as he dished up the macaroni and cheese he had just finished. This was enough of a routine at this point in the semester that he could time things well, a fact that Keith clearly appreciated as he placed his plate on his chest and shoveled a bite into his mouth.

“Thanks,” he mumbled through a mouthful of food. “I gotta work on some of the readings. And some assignments for other classes. Paper due next week.” Everything was coming due since there were only a few short weeks left in the semester and he had figured that beginning to study for finals early would be easier, so he was also doing that and Lotor was one of the best study partners he could have since they could either sit there bouncing ideas off of each other or in silence as they focused on their own subjects. The latter was how they spent this particular Friday.

It was quite late when Lotor glanced over at Keith where he had been laying, reading a passage that he had pulled up on his computer. A short snort escaped him as he saw that the smaller man had fallen asleep long enough before that his laptop had dimmed and then gone to sleep. At least he had taken his shoes and jacket off earlier and their books were stacked rather neatly, so he had an easy time placing them on the floor next to the bed, out of the way of either of them getting up.

He was probably more sleep deprived than he thought as he just laid down across the rest of the bed and pulled the blanket across the top of the couch to drape over himself. Keith had the comforter and he still wanted some kind of covers. That was what he got for having been up for the past couple of days trying to get a paper to read how he wanted it.

-

Keith grumbled the next morning as sunlight fell across his face and pulled him from some of the best sleep he had had in recent memory. It took a bit for him to register that there was normally never any light in the room until he got up on weekends and then even longer for him to actually get up the gumption to open his eyes because of just how comfortably warm he was. As he tried to move, he was stopped by an unexpected weight across his ribs that had him finally snapping his eyes open to find his study partner being the one trapping him. That brought a furrow to his brow as he did not remember falling asleep curled up with him.

“Quit moving,” Lotor grumbled, tightening his hold slightly, even as he ducked his head a bit further down to get out of the light himself.

He mentally shrugged. This was not actually that surprising if he were honest with himself. There were no other places to sleep in Lotor’s apartment, bar the floor, and he had always been a cuddler when given half a chance. Plus, even he could admit that his study partner was easy on the eyes and he would not mind this in almost any context he could get it.

-

Years later, Keith grinned softly up at his lover after turning in his arms, dancing his fingers over the other’s ribs. He pressed a chaste kiss to lax lips, surprised to get a light response before he pulled away to find blue eyes taking him in.

“What has you in such a good mood?” Lotor asked, voice rough and dragging a shiver out of Keith at the sound.

“Aren’t you glad we don’t have to wait until we are both sleep deprived from studying to enjoy this?”

A chuckle sounded close to his ear from where his lover had moved closer while he spoke. “Aren’t you glad you avoided your dorm room that weekend, and so avoided getting arrested?” He paused for a short moment. “I’m still not sure how any of that happened. Did you ever learn any of the details?”

“Lance wasn’t willing to share. All I know is that he didn’t end up getting charged for whatever reason.”

[parismiki]

“How is Paris?”

Hello readers! Welcome to my blog. I’ve been meaning to write a blog for some time now, really since my days in Chicago, but I never felt this urge until now. Currently I feel like I am being tested to my limits and I have so many thoughts about so many different things. Writing has always been an outlet of mine (have kept journals since I learned how to hold a pen basically) and so here it is - a window of insight into my thoughts about a variety of different things. 

I don’t really have a theme for this blog, but I know it will touch on issues that are important to me: race, activism, Japanese American and Asian American identity, feminism, mental health, radical politics, etc. Given that I’m currently also in France with the generous help of a Fulbright scholarship (a lot will be discussed soon about this), my posts may be more focused on my current experience in France and how I have been navigating this foreign country. 

So, to start, many people have been asking me how Paris has been. There is some sort of illusory expectation that people have of my time here in Paris - that I’m happily eating baguettes every day (I am not -- I eat only rice and noodles), that I’m picnicking by the Seine, and I’m going to all these cool art galleries and museums on the daily. 

This could be farther from the truth. 

I am struggling. 

This is not the same experience that I had studying abroad through UChicago three years ago, where I took classes in English taught by UChicago professors at the UChicago Center in Paris with UChicago classmates. I had a huge safety net while I was here, which enabled me to go out and explore the city and meet new locals while still feeling rooted to a community of American students. I didn’t need to get a visa because I was here for less than 90 days, the housing situation was largely taken care of by the study abroad coordinator, and I was used to the UChicago pedagogy. The huge difference here is that I am going to grad school in Paris, working towards a professional degree, which entails a large degree of responsibility, self-reliance and resilience. 

However, this past month has been incredibly difficult for me. The workload is intense, unlike anything I saw in my quarters with the heaviest workloads at UChicago. I am taking eight classes that meet once a week. For one of my core classes, I must read four books for the midterm, which is less than a month away. Work is always on the back of my mind and I fear that I may miss an assignment.  There is rarely any time to be resting or relaxing, because I tell myself, well you could be using this time to study. 

As someone prone to anxiety, the workload and the added stress of being in a new country has taken quite a toll on me. There have been days where it has been hard to get out of bed and days where I feel like I’m just dragging throughout the day. Sometimes I wonder, “is this program worth it? Should I drop out?” but am quickly reminded that if I do, I lose my Fulbright scholarship. Additionally, Sciences Po is not the friendliest when it comes to their students’ mental health - their psychological services are minimal, and they fail you if you miss more than 2 classes (yes, attendance is taken in even the biggest of lecture classes.) I could go on and on about Sciences Po as an institution, but I can save that for another post. I have had to resume sessions with my therapist in Chicago because the French national healthcare system does not cover therapy services! 

Despite all this, I’ve managed to find small pockets of joy during my time here and have really forced myself to practice self-care. One could say that my most recent FB status asking for self-practice tips was a cry for help - surely I couldn’t be the only one who has gone through this. So here’s what has been working for me so far - and you don’t have to be in grad school either to abide by them!

1. Rely on your family and friend networks back home

Thank god for technology - I remember my dad telling me that when he was in college he had to wait in line in his dorm to use the landline to call his parents. I can’t even imagine how my mother kept in touch with her family back in Japan when she immigrated to the US (will write another post on my newfound appreciation for my mom as I transition to life here.) 

That being said, I text regularly with my friends and keep them updated about what’s going on in my life. Some others are also living abroad and it’s nice to know that we have each other’s backs -- one of my dear friends is doing her JET program in rural Kumamoto. She is 7 hours ahead of me, and always texts me a nice meme or a cute gif that I have the honor of waking up to. Last night I felt especially horrible and called one of my friends (who is going to start her master’s in philosophy at Oxford and we’ll be reunited soon!) who helped me calm down. As people starting new lives in new countries we often forget that we have a support system back home, but don’t forget - they helped to get you where you are. 

2. Read books that nurture your soul

I have always loved to read in order to learn new perspectives, but reading now serves a different purpose: it touches and nurtures my soul. When I first got here, I devoured Ruth Ozeki’s novel A Tale for the Time Being - it was a charming and quirky story that whisked me away to British Columbia/Tokyo. I didn’t know how much I needed it at the time. Currently I’m reading a sociology book called Redefining Japaneseness: Japanese Americans and the Ancestral Homeland, which is so comforting and keeps me super rooted to my own identity. 

I was pretty strategic when packing books and spent a good hour deciding which books to bring with me. I knew that I would be reading a lot of dry public policy and urban theory (I even discussed with my roommate, also an American woman of color, which books we would both bring should we want to borrow from each other’s shelves.) So I brought with me Matthew Desmond’s Evicted (which, luckily enough for me, I ended up having to write a paper on), Viet Thanh Nguyen’s The Sympathizer, which won the Pulitzer Prize for Fiction; Keeanga Yamahtta-Taylor’s From #BlackLivesMatter to Black Liberation, and Louise Erdrich’s The Round House (Erdrich is a Native American fiction writer who writes heavily on Native American issues.) I’ve found that conversations surrounding racial justice are quite lacking in French academic discourse, so these books help to fill that gap in my life. In addition, I brought with me some Japanese language books, including ”コンビニ人間” and “君たちはどう生きるか” to practice my Japanese, because I don’t have access to Japanese TV anymore. 

3. Keep yourself intellectually accountable

One of the best pieces of advice I received from the director of the Humanity in Action fellowship I did this past summer was to keep yourself accountable by writing down your own thoughts and critiques of grad school readings in the margins when taking notes. I’ve found that a lot of the readings we are assigned take on a very neoliberal approach to cities and urbanism, and I am incredibly cynical. Sometimes, I just downright disagree. And instead of feeling exasperated by the content, I write down my critiques and will try to bring them up in class, sometimes daring to bring them up with the professor during lectures. This is how I try to stay engaged. 

4. Travel! 

Paris is pretty accessible to many other European countries by plane and train. In fact, just last weekend I was in Madrid visiting a few friends. I was not feeling my best and and even now I still feel awful for my low energy and that I was not as cheery as I hoped to be - but being around people you already know is comforting. In fact, I had a chance to reconnect with a friend from college who is a current Fulbright ETA in Madrid, who told me that he was feeling the same way as me during the same time last year. Knowing that other people have gone through the same motions while transitioning to life abroad makes you feel less alone. 

All in all, to those of you reading, I’m sorry if I have disappointed you with this blog post. However, I do think I need to be honest about my experience here and share with other folks who may be thinking about studying abroad. If anything, I am giving myself all the time I need to breathe, go through the motions, and eventually settle in. This will be a long process, but I am trying to be patient with myself. 

I cannot end this post without acknowledging the people who have been there for me. I’d like to extend a thank you to Keilyn, Sarah, Elisabeth, Gino, Crystal, Brenna, Shirley, Joe, and Amanda. And to my new friends at Sciences Po, I am looking forward to getting to know you and let’s finish this semester strong :) 

Okay and now some photos!

                   This is me in front of the Museo del Prado in Madrid

                    Hard to see but I was really feelin’ my outfit this one day

                                                   Really cute doggo 

              Colorful olives sold at the Marché Saint-Denis, a banlieue of Paris

[tainghekhongdaycomvn]

The Moz Year in Review 2017

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

bạn xem thêm tại: http://ift.tt/2mXjlRS The Moz Year in Review 2017 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST

[isearchgoood]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger http://ift.tt/2FxyRCg #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[tracisimpson]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[lawrenceseitz22]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2FJxobb via IFTTT

[swunlimitednj]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2p0o6OE via SW Unlimited

[ericsburden-blog]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

The Moz Year in Review 2017

[wickedbananas]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://ift.tt/2FAllJQ via IFTTT

[seocompanysurrey]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/8526414

[whitelabelseoreseller]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/8526414

[tainghekhongdaycomvn]

The Moz Year in Review 2017

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

bạn xem thêm tại: http://ift.tt/2mXjlRS The Moz Year in Review 2017 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 http://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ The Moz Year in Review 2017 https://ift.tt/2p8BxMz Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST

[theinjectlikes2]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it's time to leave the capsule if you dare

Part 3: Customer metrics You've really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch... Changes!

Now it's time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we'd hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You've really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer - C++

Fullstack Engineer - JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you. <3

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://ift.tt/2FAllJQ via IFTTT

[businesscredit3posts]

The Moz Year in Review 2017

Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR Commencing countdown, engines on

Part 2: SO MANY wins Now it’s time to leave the capsule if you dare

Part 3: Customer metrics You’ve really made the grade

Part 4: Financial performance And the stars look very different today

Part 5: Inside Moz HQ The papers want to know whose shirts you wear

Part 6: Into the future I think my spaceship knows which way to go

Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.

Part 2: Ch-ch-ch… Changes!

Now it’s time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

For those of you worried about Followerwonk, it’s going to okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we’d hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s personal, live, interactive, and immediate in a way that most of our SEO education work can’t be. We won’t stop doing free, scalable education. It’s core to our beliefs. But it is fun to deliver custom, live training sessions in the mix too.

Many of our accomplishments are behind the scenes, and will deliver long-term positive impact.

Our investments in retiring tech debt, improving monitoring, investing in our development platforms, and nurturing our engineering culture have resulted in the most stable and performant software in Moz history. Our hard work and ingenuity is paying off in resilient and performant software.

We’ve also rebuilt most of our customer stack: new Salesforce implementation, HubSpot launch, new internal data warehouse, new CMS (Craft), Segment.io, and more! Phew! That’s a lot! In Q1 2018, we started with Terminus for Account-Based Marketing, and partnered with third-party data vendors, like Full Contact, to supplement our data warehouse. These big changes are going to set us up really well for the years ahead. And we’ve got more internal tools launching soon!

We are on a roll with internal improvements and momentum.

Part 3: Customer metrics

You’ve really made the grade

We could ship and launch until our circuits go dead, but at the end of the day all our work is in service of meeting your needs.

We know you can hear us! You’re following us now more than ever before.

Part 4: Financial performance

And the stars look very different today

Check out the infographic view of our data barf.

I’m proud of what we accomplished in 2017, especially considering the incredible amount of change in strategy and team structure. More revenue while spending less = magic! Also, the economic strength we’ve built will allow us to place some nice-sized bets this year. Boom!

We made $47.4 million in GAAP revenue in 2017, an increase of 11% from 2016.

We brought our over all expenses way down in 2017. Cost of Revenue increased slightly to $11.8 million. We reduced operating expenses aggressively. Curious on what we spend on, and trends? Check out this breakdown of our major expenses (OpEx and Cost of Revenue) as a percentage of annual revenue:

We generated cash, positive EBITDA, and for the first time in recent Moz history, we were positive net income.

That’s quite a turnaround from 2016, in which we closed the year negative EBITDA of $5.7 million! We flipped EBITDA! We have adopted a cash-flow-neutral-to-positive operating philosophy right now to be ready for some future investments. We may decide to go cash flow negative again to fund further growth.

Part 5: Inside Moz HQ

The papers want to know whose shirts you wear

So, who is behind the wheel here?

We ended 2017 with roughly the same number of Mozzers as we began. It was a conscious choice to remain approximately headcount neutral in 2017; we only opened up new positions after ensuring rigorous conversations took place around the business need for the role. This discipline is hard to live under, but we like the results. We’re working smarter, and getting more rigorous in our decision-making.

Let me be clear: WE ARE HIRING! These are just 5 of our currently open positions:

DevOps Engineer

Sr. Platform Software Engineer

Backend Engineer – C++

Fullstack Engineer – JavaScript/Node

Chief Marketing Officer

See more at our Careers page!

Here’s where we need YOU: Moz is committed to bringing more women into tech. There is a dire lack of diversity in the technology industry. This past year we added 6% more women to the company overall and 9% to engineering specifically. We must and will do better. We need more women in engineering and leadership roles here. Check out those jobs above and join the team!

Moz partners with some fantastic organizations focused on getting more women into the tech pipeline. Ada Academy, Year Up, Ignite Worldwide, and Techbridge all encourage women and girls to pursue STEM careers early in their lives. Our newest partner, Unloop, enables people who have been in prison to develop skills and succeed in careers in tech. It is our responsibility to ensure that all people have opportunity and access to participate in STEM fields.

Generosity comes in many forms. One way in which we support the generosity of Mozzers is to match charitable donations to 501c3 organizations by 150%.

We also donated our space 35 times to various organizations in the community requesting to use the Mozplex as a venue for their meetups. Check our our event brochure and take a 360 tour of the Mozplex!

Mozzers also donate a ton of time to causes they are passionate about. We also offer a very discounted price for nonprofits that we’re happy many folks take advantage of. We’re passionate about communities and helping folks.

Moz partnered with Halo Partners to provide professional coaching to all employees. 54 Mozzers received coaching. 27 Mozzers used this benefit for the first time! I’m a huge believer in coaching and training. Beginner’s mind is how we grow and become the best versions of ourselves.

Through it all, we made sure to have some fun. Moz offers a Paid Paid Vacation benefit, reimbursing employees $3k per year in vacation costs. Yes, that’s right. You get your regular pay, plus another $3k a year to spend on your trip! It’s bonkers!

Mozzers visited 6 of the 7 continents last year!

We also had 7 Mozling babies last year. Luv those babies.

Part 6: Into the future

I think my spaceship knows which way to go

2017 was a strengthening year for Moz. We went through a lot of change and made some important investments. Mozzers are dynamic, helpful, smart, and hardworking. They have a service orientation and build for the long term. The investments we made in 2017 will bear fruit in the years ahead. And we’re poised to make some ambitious moves in the coming months.

While I’m proud of what we’ve accomplished, I believe we have higher mountains still to climb. We have had triumphs and tribulations, heartbreaks and happy dances. These many years later, the SEO industry is healthy, growing, and dynamic. Many organizations are still struggling with basic web presence, let alone thoughtful SEO strategy. Moz is still teensy-tiny compared to the opportunity. I believe the opportunity for SEO expertise is vast.

I want to close on a note of gratitude.

First, a bunch of folks helped pull together the metrics for our 2017 report, and I am deeply grateful for their help. This post is kind of a bear! Thank you Jess, Felicia, Christian, Kevin, Susan, Michael, Jeremy, and anyone else who pulled data and helped get this post off the ground!

Second, thank you to this community. It’s because of you that we are here. This community would be nothing if it wasn’t for your care, attention, and feedback. We will continue to work hard to make your work lives more enjoyable and successful. We want to be your favorite resource for doing great SEO. If we’re not there yet, trust that we will keep working to be. Thank you for the opportunity to serve.

Gratitude also to David Bowie for inspiring this post and so much more. We miss you.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!