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qanvast · 7 years ago

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Under $40,000: 8 HDBs That Aren’t Your Basic 4-Room BTO

We asked our Instagram fans what burning questions they had about renovation and the one topic that kept popping up? 4-room HDB renovations. (You can view the full Q&A session in our Instagram Highlights, here!)

We've rounded up 8 epic 4-room renovations to get inspiration for your very own HDB overhaul. The best part? They cost less than $40,000 to pull off!

1. Instead of going with full-on carpentry or fancy materials, this clean yet calming home uses subtle details like painted walls, black track lights, and wooden finishes to create visual contrast and look absolutely picture-perfect.

Interior Designer: Author’s Interior and Styling Renovation Cost: $30,000

2. Tip: The right materials and colour scheme can help to make your space look way more expensive than it really is. Just like this earthy abode. Even with its simple aesthetic, the smart use of wood grains and matching, neutral hues creates an upscale look - you wouldn’t guess it’s been renovated for just $27,000!

Interior Designer: Charlotte’s Carpentry Renovation Cost: $27,000

3. This bright, easygoing Scandinavian aesthetic going on, amps up its style factor with quirky accents - from the sliding powder-coated iron kitchen door, creeping floor tiles to the cute, button-like hooks in the guest-room cum walk-in wardrobe.

Interior Designer: KDOT Associates Renovation Cost: $35,000

4. We’ve said it before, and yes, we’ll say it again – odd or complicated carpentry shapes can translate to higher renovation costs, so go for classic, linear built-ins if you’re renovating on a tight budget. Set in pale taupes, greiges (grey + beige) and creams, the resulting effect for this 4-room HDB is a sleek-looking space that gives off major condo vibes.

Interior Designer: erstudio Renovation Cost: $32,950

5. A little wall hacking shouldn't cost a bomb, unless you’re completely rearranging your home’s layout. So don’t shy away from be afraid to plan for an open-concept home, just like this cool, industrial abode!

Interior Designer: Goodman Interior Renovation Cost: $34,000

6. While keeping your HDB tiles may not help to save that much, it will free up some money for little indulgences. Think suspended armchairs, a ‘secret’ gaming den or a quaint little dining nook, complete with French-style windows by the kitchen – as seen in this cheery, nordic-style home.

Interior Designer: Carpenters 匠 Renovation Cost: $30,000

7. Painting a feature wall is a cost-effect alternative - it could be as simple as putting a dash of vibrant colour on a single wall, a simple graphic wall mural, or, if you have the artistic chops, a 'chalkboard wall' for intricate hand-drawn artworks to add a creative flair, like this lively abode.

Interior Designer: Style Living Interior Renovation Cost: $38,000

8. Done up in a scheme of white and wood finishes, slight variations added to the mix – such as the various types of handles used to the chevron patterns – help to add a visual punch. Meanwhile, pops of colour on the painted walls finish the look for a space that’s simple, welcoming yet different.

Interior Designer: Archive Design Renovation Cost: $38,000

Create a space you love

Embarking on a renovation journey? Request for a quote here, and we can match you up with 5 interior firms - based on your budget and style - to get quotes.

About Qanvast: Create a space you love today with Singapore’s first mobile platform. Qanvast (pronounced as ‘canvas’) connects homeowners to trusted home professionals. Browse for reviews, renovation prices and portfolios from interior designer firms in Singapore at your fingertips!

#renovation #singapore #interiorideas #homeideas #interiordesign #interiordesigner #interior design #hdb #bto #reno

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growinstablog · 5 years ago

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How to Do an Instagram Takeover Successfully in 6 Steps

Instagram takeovers are a powerful way to accomplish several Instagram marketing objectives, such as increasing brand awareness, gaining access to new audiences, and boosting engagement on your platform!

The best part is you don’t even have to do the heavy lifting of creating the content.

That’s because with an Instagram takeover, you’ll bring on a guest host to create specific content for your Instagram account and (sometimes) manage engagement for the day.

Hitting marketing goals while kicking back and letting someone else manage your content for the day? Sounds like a vacation to us! 🏖

However, there’s a lot of behind-the-scenes work that goes into organizing and running a successful Instagram takeover.

Let’s dive into the process, and we’ll give you some tips on how to host an Instagram takeover successfully!

We’ve also included some amazing insight from Jeff Sieh of Manly Pinterest Tips.

He’s also the Instagram Manager for Social Media Examiner, and the three-day annual conference Social Media Marketing World.

Jeff runs multiple Instagram takeovers throughout the year to promote and feature marketing influencers speaking at the conference.

View this post on Instagram

Yay! @jeffsieh talking visual marketing tips, tricks, and hacks. #smmw18 #visualmarketing #pinterestmarketing

A post shared by Alisa Meredith Pinterest Pro (@alisammeredith) on Mar 2, 2018 at 2:41pm PST

Want to grow your Instagram followers faster? Get this free checklist for 16 quick, easy wins you can immediately use to build an audience.

Contents: How to Do an Instagram Takeover That Boosts Engagement hide

Why Are Instagram Takeovers So Effective?

How Your Guest Host Can Contribute To Your Instagram Account

How To Do an Instagram Takeover From Start to Finish in 6 Steps

Successful Instagram Takeover Examples

Instagram Story Takeover Example #3: @modernism_week

Final Thoughts: Ready to Launch Your Instagram Takeover?

Why Are Instagram Takeovers So Effective?

A successful Instagram takeover benefits everyone involved. Your guest gets access to a new audience, and you get access to your guest’s followers!

Why is this an effective strategy for Social Media Examiner? According to Jeff, the access to a new audience is a huge driver.

“We are able to share the speaker’s audiences. Most all of the speakers share the news on their personal account.

That puts our message and branding in front of people who may not have heard about the conference.”

Jeff Sieh

Plus, your followers get value from your guests’ unique perspective and the content they create for the takeover. This amps up their engagement with your brand!

How Your Guest Host Can Contribute To Your Instagram Account

You might be wondering about the kind of content your guest host can create for your Instagram takeover.

Your guest host can take over your IG account with posts, interviews, tutorials, Q&A sessions on Instagram Live, and behind-the-scenes-access on Instagram Stories.

How To Do an Instagram Takeover From Start to Finish in 6 Steps

The success of your Instagram takeover really comes down to the amount of planning you do beforehand.

This doesn’t just mean scheduling the takeover, coordinating with your guest, and picking the right hashtags.

It also means deciding on your goals, plotting metrics, and creating a content plan.

Here’s how you do it, step by step!

Step One: Decide on the Goals of Your Instagram Takeover

Although Instagram takeovers can be fun and interactive for your audience, ideally there are some goals behind your choice.

Decide on at least one specific goal for the takeover. This could be:

boosting brand awareness,

promoting an event, product, or service,

or simply getting your existing audience to engage more with your content.

The goals you choose for the takeover will help inform your choice for a guest.

That’s the next step – choosing the right person to help enhance your Instagram marketing strategy and meet your social media goals!

Step Two: Choose Your Instagram Takeover Guest

When you think of your dream guest host for your Instagram Story takeover, do you visualize an industry influencer or celebrity?

Although fame and a high follower count may seem like the first thing you should look for, this isn’t necessarily the case.

Instead, you should carefully choose a collaborator who is in line with your brand image and values and can add value for your audience.

Here are some options to consider:

Step Three: Plan Your Content Approach with Your Guest

In this step, you answer the key questions about content with your guest before the actual day of your Instagram takeover: what, how much, and how often!

Knock this out beforehand so that plenty of prep goes into the content before the big day.

Waiting until the last minute could mean that you or your guest misses posting at peak times when your audience is most engaged.

It also makes room for error!

First decide what kind of content it makes sense for your guest to create. It should be on-brand for both of you!

You wouldn’t choose an insurance expert to run an Instagram Story takeover if you run a wedding photography business, right?

Your chosen guest host should know a lot about your niche and be able to speak to your audience on topics that interest them.

Next, you’ll create a schedule for you and your guest to follow.

This will keep the process streamlined, flowing and allow your guest to maximize their time engaging in comments and video.

Pssst.. Not sure when your audience engagement and attention is at its peak? Tailwind can help!

Our Smart Schedule analyzes the times your followers are on Instagram and most likely to be engaged with your content. Then we make a custom schedule just for you. 🎉

View this post on Instagram

Every month Beautiful Bizarre Magazine chooses one of our favourite artists to TAKE OVER social media for the day. In 2019, we have decided to extend this event to all types of artists and art lovers to add culture and couture to our artistic conversation. For May, we chose @emmaroberts and @kpreiss , the co-founders of literary community Belletrist to share with us the artists who have inspired them. ⁣ We are so happy to share with you Belletrist’s TAKE OVER.⁣ Over to you Emma and Karah !⁣ .⁣ Hi there, we’re Emma Roberts and Karah Preiss from Belletrist, an online reading community celebrating all things literary ! Belletrist chooses a book every month to read and discuss. You can follow along @belletrist on Instagram and sign up for the newsletter at www.belletrist.com to join our celebration of books, authors and, of course, readers…⁣ .⁣ .⁣ .⁣ #beautifulbizarre #artmagazine #belletrist #emmaroberts⁣ #karahpreiss #literature #books #reading #readers #writers #photography #art⁣ #takeovermonday

A post shared by beautifulbizarremagazine (@beautifulbizarremagazine) on May 5, 2019 at 1:30pm PDT

Insider Tip: Figure Out Your Access Plan

You’ll definitely want to decide ahead of time how much access you want to give your guest host.

Why? When you share your password over the world wide web there’s always a chance your profile could be compromised.

If you want your guest host to have full access to your profile (this means giving your password to them before the event) then consider doing the following:

Create a temporary password for your guest to use a few days before the event

Change the password immediately after the takeover is complete

If you prefer, you can have your guest host send the content, posts, and videos ahead of time for you to post on their behalf.

That’s what Jeff Sieh does!

“The speakers send us their Stories that they have filmed and downloaded. The tell us the specific order as well as any stickers, hashtags, or links that they would like to include in their Stories.”

Jeff Sieh

You can collect content pieces and videos any way you like from your guest hosts.

Some of the most popular options for Social Media Marketing World are Dropbox, Google Drive, and even Facebook Messenger!

View this post on Instagram

Hi crafty friends! Dani from @popfizzpaper here today with a gorgeous frame card tutorial. It’s perfect for your mom this Mother’s Day! You might’ve guessed that this card also works as a DIY photo frame that can be left out all year long. Swipe to see a close-up detail of what you’ll be creating today. You’ll need a butterfly punch (a die or cut file will work too), @tombowusa MONO Multi XL Liquid Glue, Tombow Foam Tape, and a Tombow Fudenosuke Brush Pen. You’ll also need scrapbook paper in a variety of coordinating patterns (even scraps will work well) and a card base (mine folded is 4.5”x 5.5”)! To get started on the card, create all of your butterflies! Use a butterfly punch (a die or cut file will work too) to create a bunch of butterflies with the different papers. Get a good little stash going and I’ll be back soon with the next step! #tombow #tombowusa #tombow2019dt #pfplovestombow . . . #craft #create #adhesives #crafty #artsandcrafts #crafting #crafts #handcraft #crafters #creativity #diy #imadethis #makersgonnamake #papercrafts #papercraft #papercrafting #crafter #handcrafted #mompreneur #craftime #papercraftingaddict

A post shared by Tombow USA (@tombowusa) on May 7, 2019 at 5:24am PDT

Keep in mind that this is pretty labor-intensive for you, and your influencer may feel more limited by this option.

Plus, your host won’t be able to go live or respond to comments from your profile when you use this method – though they can certainly comment from their own accounts.

That may even be a better option as people see that this is a genuine partnership!

Step Four: Schedule Your Instagram Takeover and Promote Like Crazy

Now it’s time to schedule and promote your takeover!

You want lots of your followers to tune in and interact with your successful Instagram takeover, right?

Promotion leading up to the event also clues your followers in to keep an eye out for special posts throughout the day.

At least one week prior to the event, promote the takeover on your Instagram account and other social media.

Encourage your guest to do the same!

Maybe it’s the alliteration, or maybe it’s all of the Instagram takeover hashtags that already exist! #TakeoverTuesday

Step Five: Time For The Big Instagram Takeover

It’s the big day! Prepping for the day of the takeover may be a little or a lot of work depending on the plans you’ve made.

If you’ve decided on a limited access Instagram takeover, you’ll need to gather the content pieces and post them at the planned time.

Schedule those images and videos, but don’t forget important puzzle pieces like captions and hashtags!

Ahem… stressed about organizing your guest hosts’ content, posting at the right time and picking the right hashtags?

Tailwind can help! Upload a draft of your post, then use Hashtag Finder to find the best hashtags for your content. You can even click a button to hide your hashtags in the first comment – it’s super easy!

Try it out with a free trial of Tailwind for Instagram! #TailwindTakesOnTakeovers

Even if you’ve given your guest host complete access to your IG account, you’ll want to stick around on your personal account for a few reasons.

One, you can make sure that things go off without a hitch and your guest is able to get content up on-time with no issues!

Secondly, you’ll want to kick off interactions on posts, videos and Live to break the ice and get the conversation going.

Step Six: Check Out Your Metrics

After your Instagram takeover, it could be tempting to rest on your laurels and call it a job well done.

However, you should take a moment to check your metrics after the takeover. This will help you figure out if you need to adjust your approach next time.

The goals you chose in step one inform the metrics that determine the takeovers ultimate success.

For example, if your goal for the Instagram takeover was to reach a wider audience, then you should consider new followers gained from the start of the takeover to the end (or a few days after for followers to play catch up).

Tailwind’s Profile Performance Dashboard is a great resource for tracking this!

You can measure your daily follower growth in an easy-to-read graph and see exactly how many followers you gained… as well as any you lost. 🙁

If you geared your IG takeover more towards driving interaction and engagement, then likes and comments are a great indicator of how well the event accomplished this goal.

Rather than hand counting comments and heading to the post on your app to see likes (snore! 😴) use Tailwind’s Post Inspector to sort recent posts by date, likes and comments!

You can even filter by type to get a better idea of how one piece of content performs versus another.

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“We frequently look at the impressions of each content piece, as well as exit rates, next story rates and how often someone goes back to watch the story again to see how well a particular Story performs.”

Jeff Sieh

Successful Instagram Takeover Examples

Want to see an Instagram takeover in action? Check out some of the examples below for inspiration!

Instagram Takeover Example #1: @belletrist

If you’re trying to figure out how to do an Instagram takeover, head on over to Belletrist‘s feed!

Belletrist frequently hosts an IG takeover session called Stacked.

Featured guests and authors like Phoebe Robinson show followers their bookshelves at home.

They also and talk about the who’s, hows and whys of their personal book curation!

Super cool, right?

View this post on Instagram

@dopequeenpheebs is sharing her #belletriststacked today on our insta story! ✨ #belletristbabe make sure you check out her new book #everythingstrashbutitsokay

A post shared by Belletrist (@belletrist) on Nov 14, 2018 at 11:33am PST

Instagram Takeover Example #2: @mayeshwholesale

Veteran wholesale florist @mayeshfloral recently hosted an amazing takeover with the floral designers at @rosesandmint to take their followers behind the scenes of a styled shoot!

Followers watched the vision come to life in real time with behind-the-scenes footage of installations, shooting, and the finished photos!

Nab this Instagram story takeover idea for your next collaboration or project. Your followers will love seeing a vision come to life throughout the day, and will have the chance to ask questions!

Instagram Story Takeover Example #3: @modernism_week

View this post on Instagram

The #PSModSquad will be sharing highlights from the last weekend of @modernism_week! We kicked off the day with a delicious breakfast at @saguarohotels 🌵 Follow along as they share a behind-the-scenes look at all the #modernismweek fun this weekend! . @meganmckean + @joshuamckean @lonnymag / @ashleyropati @tastemadehome / @tastemadetravel / @casey_gerber @tastemade / @sarahbromont @thismintymoment @archpaper / @everyverything . 📷: Cover image by @ashleyropati

A post shared by Modernism Week (@modernism_week) on Feb 22, 2020 at 4:21pm PST

Did you know you can crowdsource your Instagram Story takeover?

@modernism_week gives the perfect example! Twice a year, this account arranges a celebration of mid-century architecture and design.

In this example, the #PSModSquad takes over the account for the weekend.

Over twelve contributors share home tours, photos and commentary on some of Palm Springs finest examples of mid-century modern design.

If your account is themed after one specific topic, this might be the Instagram story takeover for you!

Collecting feed posts and stories from multiple content creators is a great way to celebrate a particular theme or topic.

You get the benefit of multiple perspectives for the price of one, all united around a common interest your followers share.

Final Thoughts: Ready to Launch Your Instagram Takeover?

By now, you’re feeling ready to take over the world… or at least run an amazing Instagram takeover!

Running an Instagram takeover is a powerful way to meet your social media marketing strategy goals. Whether your goal is to connect with industry influencers to find new potential followers or boost engagement with the followers you already have, Instagram takeovers are a fun, fresh strategy to keep in your toolbox.

Make sure to measure your growth and engagement through Tailwind’s Instagram Analytics and Reporting dashboard. This will give you valuable insight into how your existing audience interacted with your takeover content as well as what worked and what didn’t work.

All of these details will help make your next takeover even more amazing!

Pin it for later: 📌

https://growinsta.xyz/how-to-do-an-instagram-takeover-successfully-in-6-steps/

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quipperphilippines · 5 years ago

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Tips for Conducting Online Learning Sessions

The COVID-19 pandemic has placed our country to a very restricted stance as Luzon has been placed on an enhanced-community quarantine limiting our every move. This precautionary measure is also observed in the academe to avoid the spread of the virus to our teachers and students. Despite this, Quipper understands that this event is untimely as we are nearing the end of the school year. Because of this, we want to help out our partners in maximizing Quipper as an e-learning solution and utilizing it to meet the requirements of the academic year.

Quipper can be used in different ways. Most of our partners use our platform to facilitate their day-to-day classroom instruction. But as you may know, Quipper can also be an efficient tool in facilitating distance online learning. Alongside Quipper, teachers can still deliver their lessons through a virtual classroom using video conferencing platforms like Zoom and Google Hangouts. With classes suspended, combining both e-learning and video conferencing apps would definitely help teachers in conducting their online classes effectively.

Planning to start your own virtual classroom? Here are some tips that can be handy in preparing for and delivering an online learning session:

1. Prepare your lesson beforehand

Make sure that all the materials needed for the class are already prepared before you the scheduled lesson. Send out the assignments via Quipper's Teacher Portal, Q-Link, to the students ahead of schedule. Advise them to open this assignment as they go online.

Here’s a quick demo on how to send out assignments on Q-Link:

2. Look presentable and turn on your camera for video

While this lesson is conducted at the comfort of your own home, this lesson is nonetheless similar to a lesson conducted inside the classroom. Be sure to look presentable as you will turn on the video for your students to learn faster.

3. Be online ahead of time and check the attendance of your students

Do a roll call and check if all your students are online and attending the class.

4. Put away all distractions

One of the challenges of online teaching is distractions. Advise your students to put away things that are not needed for this class and to turn off their social media for the time being. Inform them that this is a normal class session and their behavior will also be evaluated.

5. Teach as if you are doing it face-to-face

Don’t be conscious of the video. Think of it as regular classroom teaching where you can ask questions, make students recite and participate, and lecture the material. Make this engaging for them by using props that are appropriate for the general age of the class. Share your screen to show visual materials on your screen or Quipper lesson slides.

6. Check if the students are able to follow

Ask the students if they have questions from time to time. There are students who would find it difficult to follow online lessons so be sure to have the correct pace for your class.

7. Assess the learning of the students through an activity

Use the Quipper assignments to assess the learning of the students. Teachers can create additional assessments through Q-Create to further reinforce learning. Inform students that all scores will be recorded and will be included in the computation of the grades.

8. End the lesson with a quick Q&A session and reminders

Inform the students that the lesson session is to end and ask them if they have clarifications. Remind them of their homework or other activities they need to finish. Thank the students for attending and participating with the class before saying goodbye.

Who says learning can only be done inside the classroom? Quipper believes that learning is possible everywhere. So let’s continue bringing the best education in all corners of the world while staying safe inside the confines of our homes.

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wildlyhardphilosopher-blog · 6 years ago

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Dog Training Northumberland | Effective Solutions

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Dog Training Northumberland | Effective Solutions

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fbq('track', 'ViewContent', content_ids: 'dogtraining.dknol', ); I love dogs they are so cute AND Contact us now for a FREE 10min phone consultation You are here: Home Enrol or Call Us Now on 07 3342 0568 Book Orientation Session Phone: Access to the password protected section of our website with the following benefits: Our crazy vizsla is now happy and calm – cannot recommend George highly enough. Pricing & member benefits Our Approach 1 Hour Personal Training Session Pet information videos Domestic animal businesses Animal First Aid Dog Grooming Frequently Asked Questions Puppy training classes, private training training, dog training classes, and private dog training in Adelaide and the Adelaide Hills, covering the Adelaide Hills Council (including Balhannah, Lobethal, and Stirling), the Mt. Baker Council (including Burnside, Kensington, and Rose Park), the City of Mitcham (including Belair, Colonel Light Gardens, and Mitcham), the City of Unley (including Fullarton and Unley), the Campbelltown City Council (including Magill and Rostrevor), and the City of Tea Tree Gully (including Modbury and Tea Tree Gully). Location & Training Times ABC TV Education Policies and Class Information Course Resources Where To Go For Class Dogs and animals Loading… Home / 5 essential commands you can teach your dog The 1980 television series Training Dogs the Woodhouse Way made Barbara Woodhouse a household name in the UK, and the first international celebrity dog trainer.[25] Known for her “no bad dogs” philosophy, Woodhouse was highly critical of “bad owners”, particularly those she saw as “overly sentimental”.[26] She described the “psychoanalyzing of dogs” as “a lot of rubbish”.[27] Her no-nonsense style made her a pop-culture icon, with her emphatic “sit” and catch cry of “walkies” becoming part of the popular vernacular.[28] 25 Sep 2017 3:32:27am Featured Scott, John P.; and John L. Fuller (1965). Genetics and the Social Behavior of the Dog, Chicago: University of Chicago Press. Click here to book a class Privacy, Terms and Conditions SA 5700 Typical positive reinforcement events will satisfy some physiological or psychological need, so it can be food, a game, or a demonstration of affection. Different dogs will find different things reinforcing. Negative reinforcement occurs when a dog discovers that a particular response ends the presentation of an aversive stimulus. An aversive is anything that the dog does not like, such as verbal admonishment, or a tightened choke chain.[39] our services Treats All classes are held at Hays Paddock with a car park in Lister St, Kew East. No events Lots of work to do still but an overwhelming and uncertain future for our fur babies has turned in an afternoon of learning, to an exciting adventure we feel capable of tackling and coming out on top. General Information Course Content: QBCC Approved Managerial Course for Trade Contractors Blue Dog Training User Login News about Cesar FREE STANDARD SHIPPING will automatically be calculated on your cart upon reaching a value of $25 or more in eligible products that are collectively under 45kg in weight, after all other discounts are applied. Training Information Konrad Lorenz, an Austrian scientist who is regarded as developing the foundations of ethological research,[14] further popularised animal behaviorism with his books, Man Meets Dog and King Solomon’s Ring.[15] Lorenz stated that there were three essential commands to teach a dog: “lie down” (stay where you are), “basket” (go over there) and “heel” (come with me).[16] Sydney Shelter and Veterinary Hospital Maths Courses All Ages (Part 2) United Kingdom FAQ – Transporting a bird to the vet Dog to dog interaction Tell people what you think Online Course -Basic Dog Manners – Level 1 Pet Boarding Best Dog Obedience Training | More Details Here Best Dog Obedience Training | More Information Here Best Dog Obedience Training | More Info Available Here Legal | Sitemap

#How To Potty Train Your Dog #Kennel Training

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kraussoutene · 6 years ago

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Affordable, Stat-Based Retail Strategy For Your Agency&rsquo;s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”.

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware).

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

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#Affordable #Stat-Based Retail Strategy For Your Agency&amp;rsquo;s Clients

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fairchildlingpo1 · 6 years ago