#top eCommerce site

[johnypage95]

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[liveblack]

E-Commerce Website Builder | Liveblack

A good e-commerce website builder can help you easily set up your online business store. E-commerce website design makes establishing an identity in the online business world easy. Impress your customers with plenty of products and services, make them available online, and increase sales immediately. The easiest and fastest way to create a business online is with the tools that provide payment gateway, shipping, tracking orders, web hosting, multichannel selling, domain name registration, etc., needed to launch a perfect e-commerce website.

Whether it’s your new business, startup, or existing business, ecommerce website design comes in useful to expand your mission and vision through the digital medium. To grow your business or have an online business store, check out this blog for the best e-commerce website builders.

Stay calm about having experience building online stores, website designing, coding, or programming. We have got you covered with these amazing topics on how to design an e commerce website.

Top ecommerce sites, Have many templates, features, and functionality that let you design your website per your requirements and desires.

Let’s look into the best e-commerce website builders for 2023 and trends in e commerce that will help your business grow online.

1 — Shopify

Let us start with the OG of the e-commerce space. For all-in-one store building, Shopify is the most popular and trusted by millions of people to build an online business store. With little trouble, you can begin selling as many products as possible. Because there is no limit to selling the number of products, and that’s what takes your business a step further.

Shopify doesn’t demand coding or technical skills to start your online store, so it offers 70+ free and paid themes, different features, and functionalities. Its features include domain hosting, custom domains, managing day-to-day business operations, beautiful ecommerce website images, etc., to design a website the way you want. Choose from so many options to create a website that suits your business.

Also, Shopify makes it easy for you to take payment from customers. Shopify Payment allows integration with different payment gateways from around the world. You can enlarge your store’s functionality and let it work according to your requirements.

Check this list of impressive features Shopify offers -

Offers much useful integration

70+ first-class themes

Custom domains

24*7 support

No limits on the number of products selling

Unlimited bandwidth

Marketing, sales, & customer support tools

Supports SEO practices

Simplified analytics and reporting

SSL Certification

Shopify is a versatile e-commerce website builder; regardless of your business, it’s an advantageous way to level up your online business game.

2 — WooCommerce

To all the people who have a WordPress site for their business, there’s good news for you. WooCommerce has become an excellent option for organizing your online business store. Though WooCommerce is not an independent website builder, it’s a plug-in you can use to add features and functionality to e-commerce websites. For that, you have to get help from a website developer.

As one of the most famous plug-ins of WordPress, WooCommerce gives you the versatility to manage your website’s management. It has features such as secure payments, shipping integration, open-source, managing orders, expanding your business store, etc. The most amazing advantage, you can use different plug-ins to enhance WooCommerce’s features. If you want your WordPress business site to have advanced features, take advantage of WooCommerce and build a place where customers get what they want.

What are the advantages you will get from WooCommerce? Let’s explore.

Complete control over your data

Choose how your website look

Open-source & customizable

Thousands of unique themes for website

Manage orders

140 region-specific gateways

Hundreds of free & paid extensions

Great adaptability

Secure gateways

SEO-friendly

Through its customizable themes, complete control over data, analyzing demographics and analytics, and customer behavior, you can expect WooCommerce to be the best partner for your business.

Every feature lets you manage how you want to adopt the look and behavior of your business website.

3 — Wix

Wix is the most popular e-commerce website builder you need to have for your online business store. It makes the process of creating a website effortless. Meet your needs and wants through Wix’s drag-and-drop builder to set up an online store. It is a complete package that offers customizable templates, web hosting, user-friendly, great features, etc., to give a look and feel to your site the way you desire.

The simplicity of Wix lets you work very comfortably and make every process smooth, whether it’s listing products you sell, designing your site, payment method, etc. The flexibility it has is amazing for beginners who begin the journey to the online business store. It has this fantastic feature called ADI (Artificial Design Intelligence) that designs stunning websites automatically per your needs.

Wix is a great option to have by your side when you think of creating your online business store. Also, this platform can be used to create any website that will lessen your troubles to take a step further in the digital business world. Take a look at the advantages it offers.

Safe payment

Secure monitoring

Well-designed & attractive templates

Beginner-friendly

24*7 customer support

Free SSL certificate

AI-based website design

Good site speed

Drag and drop interface

Built-in sales features

Anyone can build a business store or website without the knowledge or technical skills. With Wix, moving your physical business store to an online store or website is effortless.

4 — Squarespace

In our list of e-commerce website builders, the next one is Squarespace. Like Wix, it’s a drag-and-drop builder and was a traditional website builder, but now, you can effortlessly create an online business store to expand your horizons. If you want to connect your social media, Squarespace makes linking your website to social media platforms easy. Through well-designed templates, start designing your store, choose a template, and change the text, colors, images, and content how you want to show off to your customers.

Anyone can quickly build a beautiful and modern website that is visually appealing to attract more customers and sales. Squarespace is a popular choice amongst professionals to showcase their creativity and sell. It has ready-made templates, flexible layouts, animation options, passwords and page locks, built-in mobile websites, etc., features that make it easy to have your business in an online space where you sell your products and services without difficulty.

Let us check out the advantages it has to offer us.

Built-in SEO tools

Drag and drop builder

Customizable & award-winning templates

Sell unlimited products

Discount codes

Analytics & blogging tools

Custom color palettes

Built-in photo editing capabilities

Easy to connect a site to social media

Extensions of marketing, sales, & shipping tools

As your business grows, you need advanced features and tools that scale up the whole website differently. For that, Squarespace provides you with improved features to have smart tools to mark your online presence altogether.

5 — Weebly

Weebly is the best e-commerce website builder for small and medium-sized businesses. It is affordable and easy to use as it does not need much maintenance. If you are a beginner and want to open your business website or store online without any difficulties, Weebly is the right choice. This drag-and-drop builder lets you create websites and stores without coding knowledge. If you are a startup, you’ll get an excellent chance to expand your products and services and establish a presence where more people get to know about you.

It is easy to integrate, has solid features, and free email, SEO, shipping, and more tools. Provide a helping hand to your customers to find your business and buy their favorite products from you. With minimal maintenance, it’s the right choice to keep up your pace in the e-commerce world.

Let’s check out some of the advantages it brings to your business.

Drag and drop builder

Free web hosting

Easy to use and understand

Built-in SEO tools

Creates email marketing campaigns

Multiple shipping options

Promotions and discounts

Offers mobile application support

Built-in content management system

Better control over products

For the beginning of any online business store, Weebly proves to be the best partner to let you adequately expand your business.

6 — BigCommerce

After Shopify, BigCommerce is considered the leader in the e-commerce business world. It’s a trustworthy website builder with features like a drag-and-drop tool, an easy-to-use and secure platform, and many options for technogeek business owners. The advantage you’ll get with this amazing e-commerce builder is it includes international selling abilities, multichannel sales capabilities, etc., to attract more and more customers.

One thing you have to consider is that this builder is not beginner-friendly, and that’s why you have to be updated with everything on your way. If you don’t want any limits on your website or online store, BigCommerce is the perfect choice for you. This platform is a great international e-commerce site, multichannel sales, etc., to scale up business thoroughly.

Let’s have a look at the benefits it brings to you.

Lets you manage products, orders, & customers

Best in designs

Great support

Fully adapted

Better functionality & customization

WordPress Integration

Multiple currency support

Multi-layered security

24*7 customer support

Mobile friendly

With significant advantages by your side, kick start your online business store or website, enhance its look and feel, and drive traffic to your website. Let more people be your customers through BigCommerce.

Designing your e-commerce website is a crucial task but with ecommerce website examples. you are now successfully designing your website.

Liveblack is the best website design company providing an extraordinary touch to your website with emerging concepts and technologies. Choose us for the requirements you have regarding your website. We are a full-stack digital marketing agency for every need for marketing, designing, and web development.

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[sensiblethinkers]

Top 10 Online Shopping Sites in India

India’s eCommerce landscape has experienced tremendous growth over the past decade, transforming the way people shop and conduct business. The combination of a rapidly expanding internet user base, increasing smartphone penetration, and a growing middle class has fueled the rise of online shopping in India. As we look towards the future, the number of online shoppers in India is expected to…

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[quillquestchronicles]

Top Ecommerce Companies in India

The exponential growth of eCommerce firms in India in recent decades is largely attributed to the global accessibility of supply chains, logistics, and Internet infrastructure.

This transformation has empowered small businesses, enabling them to compete with larger enterprises and extend their reach to a broader clientele through the assistance of eCommerce companies. Small businesses can now establish online stores, leverage eCommerce platforms to market their products, and access the same financial and customer service resources as their larger counterparts.

Amazon

Amazon stands as one of the leading eCommerce enterprises in India. Back in June 2013, Amazon India, a branch of the global retail giant, opened its virtual doors to Indian customers. Amazon's primary emphasis is on delivering top-tier service to its customer base. The brand is renowned for its swift same-day and overnight delivery services, catering to the needs of today's frequent online shoppers. This has made Amazon a preferred platform for numerous sought-after businesses, such as Xiaomi and Apple, to launch their latest technological innovations, spanning from smartphones to televisions. The transparency of Amazon.com reviews adds a layer of trust to the e-commerce experience, knowing that real people have tested and shared their opinions.

Flipkart

Flipkart made its foray into the eCommerce landscape by initially focusing on selling books. Subsequently, it rapidly diversified into various other retail sectors, gaining a reputation for providing exceptionally affordable electronic products, including mobile phones and household appliances. A highly anticipated event in the Indian eCommerce scene is Flipkart's 'Big Billion Days' sale, which features substantial price reductions of up to 90%. As a result of its remarkable growth and offerings, Flipkart has solidified its position as one of the leading eCommerce companies in India. The star rating system in flipkart.com reviews provides a quick snapshot of a product's overall satisfaction level.

FirstCry

FirstCry holds the sixth position in the list of India's top eCommerce companies. It is recognized as Asia's premier online retailer specializing in products for infants and children. Initially, FirstCry started with a thoughtfully selected range of baby clothing and has since diversified its offerings to encompass a wide array of products catering to children and newborns. Their product catalog now encompasses baby food, picture books, bed guards, nursery decor, and pregnancy care essentials. Before making a purchase decision, I always turn to reviews of firstcry.com to gather authentic feedback from fellow shoppers.

Meesho

Meesho is a swiftly growing eCommerce enterprise in India that has garnered a loyal following. Positioned as a consumer-focused brand, Meesho aims to empower the rural youth of India who are newly introduced to the internet. With the convenience of Meesho's mobile app and website, customers can effortlessly place orders and track the status of their purchases. Notably, Meesho does not impose any joining fees on its merchants, and it does not deduct a portion of their sales. meesho.com reviews, with their candid and diverse nature, create a dynamic dialogue that empowers consumers to make well-informed decisions in the vast online marketplace.

AJIO

As a component of Reliance Retail's eCommerce initiative, AJIO serves as a comprehensive destination for fashion, home, and lifestyle products. This online retailer, which competes with Myntra, has earned the loyalty and trust of its customers.The eCommerce platform not only features exclusive international brands but also boasts its proprietary label called AJIO OWN. The primary objective of the platform is to provide an extensive range of clothing and accessories at competitive price points. As a responsible consumer, contributing Ajio.com reviews allows us to share our experiences and assist others in their buying journey.

Nykaa

Nykaa is an Indian e-commerce platform that specializes in health and beauty products. Founded in 2012 by Falguni Nayar, a former finance banker, the website offers a wide array of cosmetics, beauty products, haircare items, fragrances, and personal care products from both Indian and international brands. Additionally, Nykaa features its own line of products under the Nykaa brand. Boasting a dedicated consumer base, Nykaa serves over 15 million active users and maintains a presence with more than 90 retail locations across India. The diversity of customer reviews of nykaa.com helps us make informed choices, considering a range of perspectives.

IndiaMart

IndiaMART is an Indian online marketplace that connects suppliers and customers across various sectors of the economy. It holds the fourth position among India's leading e-commerce companies. Founded in 1996, IndiaMART offers an extensive range of products and services, including machinery, commercial items, and industrial goods. IndiaMART plays a pivotal role in broadening companies' market reach and provides consumers with a platform to discover the products and services they need. As the largest online B2B platform in India, it serves as a vital link between suppliers and customers. Indiamart.com reviews serve as a virtual marketplace guide, offering insights into product quality and user satisfaction.

FlipTwirls

Fliptwirls is a groundbreaking eCommerce platform that provides an exceptional shopping experience. Its extensive product range spans a wide array of categories, meeting the diverse needs of customers. The website's user-friendly interface and mobile app simplify the shopping process, making it both effortless and enjoyable. Fliptwirls is dedicated to delivering top-notch customer service, secure transactions, and swift deliveries, ensuring a seamless and gratifying shopping experience for all. The openness of Fliptwirls website reviews enhances the trustworthiness of the e-commerce journey, assuring consumers that genuine individuals have tried and expressed their viewpoints.

OLX

OLX offers a platform for sellers to post ads for both new and used items at no cost. Potential buyers can browse the product listings, interact with the sellers, and finalize purchase agreements. OLX is also widely recognized as one of India's top e-commerce companies. This innovative approach was devised to modernize the concept of yard sales in Western countries. Given the prevalent use of second-hand goods in India, OLX rapidly gained popularity as a marketplace for a diverse range of products, spanning from furniture and automobiles to electronics and beyond. Sellers often value positive reviews of olx.com users as they boost a product's credibility and visibility in the online marketplace.

[mostlysignssomeportents]

Sponsored listings are a ripoff…for sellers

Tonight (November 29), I'm at NYC's Strand Books with my novel The Lost Cause, a solarpunk tale of hope and danger that Rebecca Solnit called "completely delightful."

Not all ads are created equally sleazy. The privacy harms from surveillance ads, though real, are often hard to pin down. But there's another kind of ad - or "ad" that picks your pocket every time you use an ecommerce site.

This is the "sponsored listing" ad, which allows merchants to bid to be among the top-ranked items in response to your searches - whether or not their products are a good match for your query. These aren't "ads" in the way that, say, a Facebook ad is an ad. These are more #payola, a form of bribery that's actually a crime (but not when Amazon does it):

https://en.wikipedia.org/wiki/Payola#U.S._investigations_and_aftermath

Amazon is the global champion of payola. It boasts of $31 billion in annual "ad" revenue. That's $31 billion that Amazon sellers have to recoup from you. But Amazon's use of "most favored nation" deals (which requires sellers to offer their lowest prices on Amazon) mean that you don't see those price-hikes because sellers raise their prices everywhere:

https://pluralistic.net/2023/04/25/greedflation/#commissar-bezos

Forget Twitter: Amazon search is the poster-child for enshittification, in which Amazon locks you in (for example, with a year's shipping prepaid through Prime) and then you get recommended worse products while sellers make less money and Amazon pockets the difference.

Sellers who don't sell on Amazon are dead in the water, because most US households have Amazon Prime and overwhelmingly, Prime users start their search on Amazon, and, if they find the goods they're seeking. After all, they've prepaid for shipping.

So sellers suck it up and pay a 45-51% Amazon tax and pass it on to us - no matter where we shop. A lot of the junk fees sellers pay are related to Prime and other fulfillment services, but an increasing share of the Amazon tax comes from the need to pay to "advertise," because if they don't buy the top result for searches for their own products, their competitors' ads will push them right off the first page (those competitors spend money on advertising, rather than manufacturing quality).

There's a lot of YOLO/ROFLMAO in those ads: search for "cat beds" and 50% of the first five screens are ads - including ads for dog products, apparently bought by companies adopting a spray-and-pray approach to advertising. Someone selling a quality product still has to outbid all of those garbage sellers:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

This is at the root of Amazon's Pricing Paradox: while Amazon can defend itself against regulators by citing sellers whose prices are lower and/or whose quality is higher, it's nearly impossible for shoppers to get those deals. If you click the top result for your search, you will, on average, pay 29% more than you would if you found the best bargain on the site:

https://pluralistic.net/2023/11/06/attention-rents/#consumer-welfare-queens

What's more, you can't fix this by simply sorting by price, or by reviews, or some mix of the two. The sleaziest sellers have mastered tricks like changing the number of units they sell so the total price is lower. For example, if batteries are normally sold $10 for a four-pack, a sleazy seller can offer batteries at $9 for three units. A lowest-to-highest price-sort will put this item ahead of a cheaper rival.

Researchers found that getting a good deal at Amazon requires that you make a multifactorial spreadsheet by laboriously copy/pasting multiple details from individual listing pages and then doing sorts that Amazon itself doesn't permit:

https://scholarship.law.bu.edu/faculty_scholarship/3645/

There's an exception to this: Amazon and Apple have a cozy, secret arrangement to exclude these "ads" from searches for Apple products. But if you're shopping for anything else, you're SOL:

https://www.businessinsider.com/amazon-gives-apple-special-treatment-while-others-suffer-junk-ads-2023-11

These payola markets are bad for buyers, and they cost sellers a lot of money, but are they at least good for sellers? A new study from three business-school researchers - Vibhanshu Abhishek, Jiaqi Shi and Mingyu Joo - shows that payola is a very bad deal for good sellers, too:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3896716

After doing a lot of impressive quantitative work, the authors conclude that for good sellers, showing up as a sponsored listing makes buyers trust their products less than if they floated to the top of the results "organically." This means that buying an ad makes your product less attractive than not buying an ad.

The exception is sellers who have bad products - products that wouldn't rise to the top of the results on their own merits. The study finds that if you buy your mediocre product's way to the top of the results, buyers trust it more than they would if they found it buried deep on page eleventy-million, to which its poor reviews, quality or price would normally banish it.

But of course, if you're one of those good sellers, you can't simply opt not to buy an ad, even though seeing it with the little "AD" marker in the thumbnail makes your product less attractive to shoppers. If you don't pay the danegeld, your product will be pushed down by the inferior products whose sellers are only too happy to pay ransom.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/11/29/aethelred-the-unready/#not-one-penny-for-tribute

[crossatlanticsoftware-blog]

Expert Picks: The Best Shopify Website Designers for 2025’s Trending Store Features

The world of eCommerce is transforming faster than ever, and Shopify remains at the forefront of that evolution. As brands aim to deliver exceptional user experiences and capitalize on design-led growth, the need for a skilled Shopify designer has never been greater.

Cross Atlantic Software specialize in bringing together cutting-edge creativity and eCommerce functionality. In this article, we’re diving into the top Shopify website designers to watch in 2025 and sharing expert insights on the trending Shopify store design features that are shaping the future of online retail.

Why Shopify Design Matters in 2025

Before we get into the list of designers and specialists, it’s important to understand why Shopify design is more critical than ever. Online shoppers expect more than a functional website—they want intuitive navigation, fast load times, visually engaging layouts, and mobile responsiveness. That’s where the expertise of a Shopify specialist comes into play.

What Makes a Great Shopify Website Designer?

A truly standout Shopify website designer goes beyond aesthetics. They focus on:

Conversion-driven layouts

Brand-centric user experience

Responsive mobile design

SEO-optimized pages

Seamless app integrations

Let’s take a look at what trends are dominating Shopify in 2025 and who is best equipped to execute them flawlessly.

2025’s Top Shopify Store Design Trends

1. Personalized Shopping Experiences

Thanks to AI and data analytics, personalization is no longer a luxury—it's an expectation. Smart Shopify store design integrates AI-driven recommendations, dynamic product displays, and personalized landing pages. This keeps customers engaged and encourages more frequent purchases.

2. Video-First Product Displays

Static images are taking a backseat in 2025. Leading Shopify website designers are building immersive product pages with background videos, 360-degree product views, and storytelling clips. These elements give customers a real feel for what they’re buying, right from the screen.

3. Mobile-First Design

With more than 75% of eCommerce traffic coming from mobile, top Shopify specialists are prioritizing mobile performance. Think smooth scrolling, effortless one-tap checkouts, and pages that load in the blink of an eye—because today’s shoppers won’t wait around.

4. Eco-Conscious Branding

Consumers are more conscious of sustainability. Modern Shopify store designs are incorporating eco-friendly color schemes, carbon tracking widgets, and transparency tabs to showcase ethical sourcing.

5. Modular Design Systems

In 2025, agility is key. Many Shopify designers are adopting modular design systems—reusable UI components that let store owners update their sites quickly without starting from scratch.

Meet the Experts: Top Shopify Website Designers for 2025

Cross Atlantic Software works with some of the most forward-thinking professionals in the Shopify ecosystem. Here are the types of Shopify website design services that are in high demand—and who’s delivering them.

1. The Strategist Shopify Designer

A strategist isn’t just focused on look and feel—they focus on conversion. They use analytics, customer behavior, and A/B testing to inform every design decision. Our own Cross Atlantic Software design team is known for combining user psychology with clean aesthetics to boost ROI.

Best for: DTC brands looking to scale quickly.

2. The Visual Storyteller

These Shopify website designers are all about emotion. They create visual narratives through imagery, layout, typography, and animation. For lifestyle, fashion, and beauty brands, this approach is especially effective.

Best for: High-end or boutique brands seeking emotional engagement.

3. The Technical Shopify Specialist

Some projects require deep technical know-how. Whether it’s integrating custom features, building subscription logic, or streamlining complex product catalogs, these Shopify specialists bridge the gap between design and engineering.

Best for: B2B, SaaS, or stores with unique backend needs.

4. The Speed-First Optimizer

If performance is your priority, look for a Shopify designer focused on speed. These experts optimize image sizes, reduce unused code, and streamline user flows—all to reduce bounce rates and increase sales.

Best for: Mobile-heavy industries or global brands.

5. The Brand Builder

A great store starts with great branding. These Shopify website design services offer end-to-end support—from logo creation and color palette development to building a custom Shopify theme that aligns with your vision.

Best for: New brands or rebrands that need full creative direction.

Why Choose Cross Atlantic Software?

With hundreds of projects completed and clients across North America, Europe, and Asia, Cross Atlantic Software is more than just a design agency—we’re your eCommerce growth partner.

Our Services Include:

Custom Shopify store design

Theme development and optimization

UI/UX design tailored to your industry

Shopify Plus migration and setup

Full-stack Shopify website design services

Cross Atlantic Software believes every brand has its own story to tell. Our Shopify specialists work closely with you to make sure your store doesn’t just look great—it feels like you.

Client Success:

One of our recent clients, a sustainable fashion label based in Los Angeles, came to us for a full redesign. Their outdated store had a high bounce rate and poor mobile usability.

Our team implemented a modern Shopify store design with immersive video elements, quick-load product pages, and mobile-first navigation. Within three months:

Bounce rate decreased by 27%

Mobile conversions increased by 40%

Average order value rose by 15%

This is the power of working with expert Shopify website designers who understand trends and business objectives.

Conclusion:

If you're planning to launch or revamp your Shopify store in 2025, don’t settle for generic templates or cookie-cutter solutions. Partnering with an experienced Shopify designer or Shopify specialist can make the difference between a store that looks good—and one that converts.

Cross Atlantic Software is passionate about building digital experiences that drive growth. Whether you’re a startup looking for full Shopify website design services or an established brand wanting to refresh your Shopify store design, we’re here to help.

Ready to future-proof your eCommerce store? Contact Cross Atlantic Software today for a free consultation and let’s create something extraordinary together.

[johnypage95]

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Save-More is an online platform that offers a wide range of products at discounted prices, allowing customers to save money on their purchases. From electronics to home goods, Save-More provides a convenient and affordable shopping experience for all. With a user-friendly interface and secure payment options, customers can shop with confidence and ease. Explore the website today and start saving on your favorite products. https://save-more.net/product-category/womens-clothing/jumpsuits/

[robfinancialtip]

Today we are sharing the 10 essential things you must know before launching your eCommerce website.

Drawing from experience with over 5,000 eCommerce sites, including 43 of the top 50 direct response TV campaigns in 2023, we cover crucial aspects like budgeting for advertising, the importance of marketing basics, creating compelling offers, and designing for mobile-first experiences.

Whether you're a beginner or looking to improve your existing eCommerce site, these insights will help you avoid common pitfalls and set you up for success.

Chapters 0:00 Intro 0:30 Advertising Your eCommerce Website 1:32 Learn Basic Marketing 2:04 Website Conversion 3:53 Understand Offers 4:57 Product Benefits not Features 6:07 Mobile First 6:48 PayPal Express 7:15 Social Proof and Reviews 7:49 Performance Marketing 8:27 Testing

Books Mentioned: Building a Story Brand by Donald Miller The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Scientific Advertising by Claude Hopkins

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[sensiblethinkers]

How Does Meesho Supplier Panel Work and What Are the Benefits of Selling on the Meesho App?

Are you planning to sell on Meesho app, but don’t know how to get started with Meesho Supplier panel?Don’t worry! We’ve got you covered. The rapid advancements in technology is changing the way we shop and sell products online. Meesho is one of top 10 online shopping sites in India that has empowered not hundreds but thousands of individuals to sell online. It offers an easy to use interface…

[shopifyseospecialist]

SEO Secrets to Rank on Page 1 (That Experts Don’t Tell You)

💡 Still stuck on Page 2 of Google? You're not alone—and it's not always your fault.

Most SEO advice online sounds the same: “Use keywords,” “Write quality content,” “Get backlinks.” But if that actually worked, wouldn’t you already be ranking on Page 1?

Let’s break down the real SEO secrets that top experts use—but rarely share publicly.

🧠 What You’re Doing Right (But It’s Not Enough)

You're probably doing this already:

✅ Optimizing your titles and meta descriptions

✅ Publishing blog content

✅ Building a few backlinks

But here’s the secret: SEO isn’t just about checking boxes—it’s about strategy, structure, and signals.

🔍 Secret 1 — Topical Authority Matters More Than Keywords

Google ranks websites that are seen as authorities in their niche.

✅ What to Do:

Build content clusters around your core topic (e.g. "Ecommerce SEO")

Interlink related pages to show depth

Use long-tail keywords strategically

Example: Instead of one post on “Shopify SEO,” publish guides on product SEO, speed optimization, GMB, and schema markup.

🧩 Secret 2 — Internal Linking Boosts Crawling & Rankings

Many people ignore this goldmine.

✅ What to Do:

Link from blog posts to product/category pages

Use keyword-rich anchor text

Create a simple but strategic internal linking plan

⚙️ Secret 3 — Technical SEO = Trust Signals

Yes, it still matters.

✅ Key Fixes:

Mobile-friendliness

Fast page speed

Proper indexation

Schema markup (FAQ, Article, Product)

🛠 Tools: Screaming Frog, Google Search Console, GTmetrix

🎯 Secret 4 — Search Intent Is Everything

Google’s top priority is serving user intent.

✅ What to Do:

Match content type to search type (blog vs. product vs. landing page)

Analyze Page 1 for your target keyword before writing

If your content doesn’t satisfy the searcher’s question, it won’t rank—period.

🧱 Secret 5 — Trust, Experience, and Real Value Win (EEAT)

Google favors content with:

🧠 Expertise (real author knowledge)

📣 Authority (mentions, backlinks, shares)

💼 Trustworthiness (secure site, contact info, real business)

💡 Experience (case studies, unique POV, hands-on examples)

🔥 Final Tip — SEO Is Not “Set & Forget”

SEO success isn’t luck—it’s consistency + optimization.

Keep improving your pages. Refresh outdated content. Build new links. Page 1 isn’t the goal. Staying there is.

💬 Ready to Get to Page 1?

👉 Want a personal SEO audit or help planning your content strategy?

Comment “SEO” or DM me, and I’ll send you a free checklist to get started.

🔖 #SEO #ContentMarketing #ShopifySEO #Page1Ranking #DigitalMarketing #OrganicTraffic #SEOTips #MarketingStrategy

[electronicbluebirdhottub]

What Does a Web Design and Development Company Do?

A web design and development company combines creativity and technology to create functional, responsive, and aesthetically pleasing websites. Their services typically include:

Custom website design

Front-end and back-end development

User experience (UX) and user interface (UI) design

eCommerce solutions

SEO and performance optimization

Website maintenance and support

By handling both design and development, these companies ensure your site doesn’t just look good — it works flawlessly across all devices and platforms.

Key Benefits of Hiring a Professional Web Design and Development Company

1. Tailored, Brand-Centric Design

Off-the-shelf templates may look decent, but they don’t reflect your unique brand. A professional team will design a site that aligns with your branding, business goals, and audience expectations.

2. Mobile-First and Responsive

In 2025, most web traffic comes from mobile devices. A top-tier web design and development company builds mobile-first websites that adapt seamlessly to different screen sizes and browsers.

3. Faster Load Times & Performance

Website speed directly impacts user experience and search engine rankings. Development experts optimize your site for speed, reducing bounce rates and improving conversions.

4. SEO-Optimized Structure

A well-structured, SEO-friendly website is essential to get found online. From clean code to optimized metadata and site architecture, pros know how to make your site Google-friendly.

5. Security & Scalability

Professional firms prioritize security best practices, regular updates, and scalable architecture, ensuring your site is safe and ready for future growth.

Why It’s a Strategic Investment

Hiring a web design and development company isn’t just an expense — it’s an investment in your brand’s future. With a strong online presence, you:

Build trust with your audience

Stand out from the competition

Capture more leads and sales

Create long-term digital value

How to Choose the Right Company

When searching for the right partner, consider the following:

Portfolio and past work

Client reviews and testimonials

Industry experience

Technology stack and platforms they use

Ongoing support and maintenance options

Transparent pricing and timelines.