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fyntix · 2 months ago

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How to Build a Strong Client Base as a Real Estate Agent

Building a strong client base is essential for success as a real estate agent. The more clients you have, the more transactions you’ll close, leading to steady income and a thriving business. But in a competitive market, how do you stand out and attract loyal clients?

This guide covers proven strategies to help real estate agents grow their client base, build trust, and maintain long-term relationships.

1. Establish a Strong Online Presence

Optimize Your Website for Lead Generation

Your website should serve as your digital business card, providing valuable content and capturing leads. Include:

A professional bio showcasing your expertise.

Testimonials from satisfied clients.

Searchable property listings.

A contact form for potential clients to reach out.

Leverage Social Media

Social media is a powerful tool to connect with potential clients. Consider:

Posting regular updates on market trends, listings, and real estate tips.

Using Instagram and Facebook Stories to showcase property tours.

Engaging with followers by responding to comments and messages.

Write Informative Blog Posts

Sharing expert advice through blog posts helps establish credibility. For example, if you're operating in Alberta, check out this guide on how to become a real estate agent in Alberta for industry insights.

2. Build a Referral Network

Word-of-mouth referrals are one of the most effective ways to gain new clients. Here’s how to leverage referrals:

Develop Relationships with Past Clients

Stay in touch via email newsletters and occasional phone calls.

Offer a referral bonus or incentive for clients who bring new business.

Request testimonials to showcase on your website and social media.

Partner with Local Businesses

Collaborate with mortgage brokers, home inspectors, and contractors. A mutual referral system benefits everyone involved.

3. Provide Exceptional Customer Service

Clients remember excellent service and are more likely to recommend you. Ways to stand out include:

Responding to inquiries promptly.

Offering virtual and in-person tours for convenience.

Keeping clients updated throughout the buying or selling process.

4. Leverage Email Marketing

Email marketing helps nurture leads and keep past clients engaged. Consider sending:

Monthly newsletters with market updates and tips.

New property listings matching their interests.

Personalized follow-ups to stay top-of-mind.

5. Attend Networking Events

Real estate is a relationship-driven business. Networking helps build credibility and expand your client base. Attend:

Local chamber of commerce events.

Real estate investment meetups.

Community events where potential clients are present.

6. Use Targeted Advertising

Investing in online ads helps reach potential buyers and sellers. Platforms to consider:

Google Ads: Target users searching for real estate services in your area.

Facebook & Instagram Ads: Use carousel ads to showcase properties.

LinkedIn Ads: Ideal for connecting with real estate investors and professionals.

7. Offer Free Value Through Workshops & Webinars

Educate potential buyers and sellers through free events. Topics may include:

“How to Buy Your First Home” webinar.

“Selling Strategies for Maximum Profit” workshop.

Live Q&A sessions on real estate trends.

8. Stay Active in Your Community

Get involved with local initiatives to increase visibility. Ideas include:

Sponsoring a community event.

Hosting charity drives.

Volunteering for local causes.

9. Implement a CRM System

A Customer Relationship Management (CRM) system helps manage leads efficiently. Popular CRM tools include:

HubSpot CRM

Salesforce

Zoho CRM

10. Consistently Follow Up

Many deals are lost due to a lack of follow-up. Set reminders to:

Check in with past clients.

Follow up with potential leads.

Send personalized thank-you notes.

Real Estate Client Base Growth Checklist

✅ Optimize website and social media profiles. ✅ Build relationships with past clients and referral partners. ✅ Provide top-notch customer service. ✅ Implement email marketing campaigns. ✅ Attend networking events and conferences. ✅ Invest in targeted online advertising. ✅ Offer free workshops and educational content. ✅ Stay active in community initiatives. ✅ Utilize a CRM system for lead management. ✅ Maintain consistent follow-ups with leads and past clients.

By applying these strategies, you’ll build a strong and sustainable client base that drives long-term success in your real estate career.

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kaplan36clancy-blog · 6 years ago

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Your Guide to Coworking Room Management Software program

The coworking place revolution has also meant an explosion in coworking space application. Which is fantastic. Getting resources particularly created for the shared workspace market facilitates the two major ambitions for most operators: Make more funds Build a powerful coworking community Use coworking area management application to make much more money and create a stronger coworking communityHistorically, the coworking area computer software toolkit was minimal: Microsoft Excel or Google Docs to manage customers, electronic mail for conversation and a Wordpress internet site. Although affordable, individuals resources have their limits, especially in an sector identified for lean staffing types. The appropriate computer software can preserve time, emphasis your staff on creating relationships, offer true-time insights, decrease errors and be a lot more protected. Ultimately, this guidebook to coworking software program is developed to aid you discover the instruments to help develop your business. Customer Management Let's commence at the starting... of the coworkers' and visitors' encounter that is. Customer registration is 1 of the most crucial elements of coworking software program. A digital receptionist will impress guests. An digital visitor sign in application will be 1 of the 1st interactions your future tenants and visitors have. Just like at the airport and gas stations, it may shock you that most site visitors prefer to interact with technological innovation in excess of a stay individual. This is specially correct for coworking millennials. Back to your major coworking purpose, an iReceptionist frees up your restricted staff to focus on the community. Rather of meeting the pizza shipping and delivery individual, a group manager can now find out a lot more about tenants, their businesses and their demands. And for the other goal, you get a electronic log book - every single tour you give and every occasion attendee can become a prospect in your CRM database. Of course, we advocate utilizing Greetly. Modern Business office Reception Totally free Trial Area Administration Software program This is a wide computer software classification with many providers giving various sets of modules. At the main even though, coworking place administration software is your member databases. This one central app is your 1-quit-store for including potential clients as they turn into tenants or getting rid of them when you go elsewhere. These items may possibly also assist you manage member rental prices and discounts, billing and accessibility to systems this sort of as printers and Wifi. Beneath is a sampling of top coworking space administration possibilities. We will protect this phase of coworking computer software in much more depth in the coming weeks. Operate by essensys Place of work R&D KUBE by WUN Techniques Cobot Habu (read through about how coworking + Habu revitalized a local community) Optix by Sharedesk Satellite Deskworks CoWork andcards Nexudus Spaces Other coworking operators customize a general use CRM like Salesforce or HubSpot to deal with their associates and billing.

Room Scheduling Application Immediately or indirectly, convention rooms are a major profits generator for coworking spaces. Accessibility to convention rooms for customer, companion, investor or company inside meetings is a primary explanation for leaving the house business office or coffee store. And outside organizations are often searching for areas for offsite meetings. Coworking software work immediately with numerous community professionals and they usually concur that the most typical query they are requested is “Which conference area is available?”. Far better than the manual method, place scheduling is essential since it tracks usage by member. It helps people uncover the meeting room with the right property and measurement for their meeting. It also assists steer clear of double-bookings where one particular celebration wants to scramble for an different. Some space scheduling computer software was built with coworking in thoughts. A few coworking place administration products have a meeting space module. And Roomzilla was made by multi-area coworking provider Cambridge Innovation Center. There are practically dozens of providers focused exclusively on area scheduling which may well be best for your spending budget and demands. Roomzilla Get A Space App Robin Driven YaRooms Skeeda Coworking communications computer software assists construct local community Interaction Computer software You have an function tonight. Or there is scheduled IT upkeep at 10 pm. How do you make confident all associates get the concept? This is why powerful interaction programs are essential to coworking neighborhood administrators. At the birth of market, most spaces developed concept boards and message boards inside their Intranet. These tools tend to have limited member usage though so the business has advanced. Some of the generally utilised coworking area communication instruments: Producing a Slack channel for your coworking space. Even though Slack can be quite dear, this aids you share crucial messages and also opens up interaction choices amongst users Launching a Facebook webpage for your coworking place. Whilst Fb can be conversational, only the admins’ posts will increase to the best, generating it efficiently a information board. You can generate shut groups which only customers will see or open, which are seen to the community and likely long term associates. GroupBuzz which is an updated consider on the traditional World wide web message board. Buyer Partnership Administration Filling your space with paying out associates, and possessing a constant stream of prospects is vital to your profits and perception of neighborhood. So you put on activities, use a reception indication in application, ask customers for referrals, leverage social media and even promote in regional publications. Some could grow to be tenants straight absent but others may possibly be part of months or years afterwards as the businesses and workers modify. Customer connection management software tends to make it effortless to construct and keep in touch with your long term customers. As with conference area scheduling application, some room administration vendors have a CRM module. That said, this might be one particular of the most essential components in your potential to survive and develop. So it is really worth thinking about software that specializes in CRM. Relatively than getting restricted in characteristics, uncover the best CRM technique and determine out how to combine it with your member management system. In this software class, charges vary broadly. For small databases there are a number of free alternatives. Attribute sets and simplicity-of-use will also range across providers. Just take edge of seller demos and cost-free trials to make certain these instruments increase productivity and do not get away from group building. Salesforce HubSpot ZoHo MailChimp Marketing campaign Check Greetly is an effective event examine in app Event Applications Occasions enjoy a twin function in creating your coworking area. They provide prospective customers to your area. Not only do attendees turn out to be conscious of your business's identify, but also your place and what transpires inside of the room - often showcased in its ideal light-weight. Coworking activities are also a crucial resource in assisting members connect creating loyalty and retention. Use occasion computer software as a area to simply put up occasions and produce visibility for them. Built in social and viral attributes can be worth their cost on your own. Even though function administration software allows attendees to pre-sign-up, you will frequently get a lot of no-exhibits and wander up attendees. So make positive everybody checks in at the entrance. An additional thing to consider is when you host activities with entrance expenses and no matter whether you want an occasion app to settle for payment. Greetly doubles as an celebration examine-in app Eventbrite Meetup Eventzilla Celebration Intelligent Facebook Mailroom Management and Package deal Log Confident, most snail mail is junk. But it nonetheless will come in droves. The United States Postal Companies reported carrying 154.three billion pieces in 2016. But possessing your shared workspace take care of mail and package service is a key usefulness for startups. The government suites market has known this for decades. A principal marketing level was offering buyers a key street handle. They would monetize their personnel in down time, possessing them open, scan and e-mail bodily mail to digital place of work customers who did not operate out of the office area. In addition to that, with the continuous rise of eCommerce, coworkers want their deals delivered to a risk-free place. Thus the need for digital mailroom administration and package deal tracking software program. Not only is a virtual mailbox a valuable convenience to your users, it can also be employed to boost revenue without having using up worthwhile sq. footage. Greetly's Electronic Maillroom and Package deal Log is presently in beta (and free for Electronic Receptionist consumers). Download it to your iOS or Android smartphone. EZTrackIt SphereMail Whenever Mailbox Guide Era In the long run, revenue is the lifestyle/blood of your coworking place. Most of your earnings will come from paying users. Extra revenue can arrive from convention place rentals and virtual memberships. A number of internet-based mostly platforms target on generating curiosity for your shared workspace. It is crucial to evaluation fees and how they advertise your room to decide which platforms will carry the right men and women to you. Davinci LiquidSpace Croissant (bet you weren't expecting coworking software program to make you hungry) Deskpass which functions a bit otherwise from the other individuals. It is MoviePass for coworking, but you most end users are actually using the item to try out to locate the appropriate place for their business. The correct coworking space software will increase your revenue and profit Summary As a complete, the coworking industry is booming. Yet we even now see our fair share of shared workspaces shut as well. So if your objective is to function a profitable coworking space, we recommend scrapping the Excel spreadsheet and having advantage of the specialised coworking computer software categories detailed over. These instruments will aid you run proficiently and target on building a cohesive and faithful coworking neighborhood.

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biznessshelter · 5 years ago

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startupcountry-blog · 5 years ago

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Top Tools for Entrepreneurs

When it comes to running a startup, you need it to get hands-on expertise on a few tools to get more productivity.

There are hundreds of tools to help your business. Some are free to some extent, some are free forever, and there are a few tools that charge you.

These are the tools that we've tried out and that might help your startup:

Buffer - Simpler tools for authentic social media engagement.

Hootsuite - Building enduring brands, one social connection at a time.

Sprout Social - Build and grow stronger relationships on social.

CrowdFire - Helps you discover and schedule content, and manage all your social accounts from one place.

Hubspot - Marketing, sales, and service software that helps your business grow.

Unsplash - Over 1 million free high-resolution images brought to you by the world’s most generous community of photographers.

Canva - Your secret weapon for a stunning design.

Salesforce Social Studio - Listen, engage, and publish using powerful social media marketing tools.

Grammarly - AI-powered writing assistant.

Zoom.us - Take physical events to virtual.

Skype - Powerful video-calling app.

AnyDesk - Remote desktop software.

Shopify - Build an online business.

Google Docs - With Google Docs, you can write, edit, and collaborate wherever you are.

Google Drive - Store, share, and collaborate on files and folders from any mobile device, tablet, or computer.

Moz - SEO software and data to help you increase traffic, rankings, and visibility in search results.

Google Meetup - Premium video meetings free for all.

Fiverr - Find freelance services for your business.

Evernote - Take notes anywhere. Find information faster. Share ideas with anyone.

Telegram - Powerful, fast, cloud-based messenger application.

Slack - Bring the team, together. Wherever they are.

Google My Business - Engage with your customers on Google.

Any.Do - Stay organized.

MailChimp - All-In-One integrated marketing platform.

WordPress - Powerful and most flexible website builder.

PayPal - The safer, easier way to pay.

DocuSign - Powerful e-signature brand.

LinkedIn - Business and employment-oriented online service application.

AngleList - Invest in startups, research the fastest-growing companies.

Zoho - Powerful suite of software to run your entire business.

Tumblr - Express yourself, discover yourself, and bond over the stuff you love.

Godaddy - All in one solution to grow online.

Wave - Financial software designed for entrepreneurs.

Stripe - A platform for running an internet business.

FreshDesk - A platform with everything you need to serve customers and grow your business.

Trello - Application that lets you work more collaboratively.

Think With Google - Explore Google’s latest consumer insights, trend reports & best practice guides.

Google Analytics - A web analytics service offered by Google.

Google Forms - A powerful survey administration application.

Google Webmaster - A web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.

Google Trends - A website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.

TypeForm - Application that specialized in online form building and online surveys.

Google Keep - A note-taking service application.

Google Adsense - A program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements.

Google Calendar - A time-management and scheduling calendar service application.

FreshWorks - A new approach to customer engagement.

Sumo - Free email capture tool.

WooCommerce - A customizable, open-source eCommerce platform built on WordPress.

SEMrush - All-in-one Marketing Toolkit for digital marketing professionals.

Twitter - A micro-blogging and social networking service application.

Instagram - A photo and video-sharing social networking service owned by Facebook.

Facebook - A social media and technology company.

YouTube - Online video-sharing platform.

Quora - A question-and-answer application where questions are asked, answered, followed, and edited by Internet users.

GIPHY - Online database and search engine that allows users to search for and share short looping videos with no sound.

Dropbox - A file hosting service application.

McAfee WebAdvisor - Defend yourself against the latest virus, malware, spyware, and ransomware attacks.

Adobe Acrobat Reader - Create, edit, sign, and review documents in real-time with your team, wherever and whenever you want.

Asana - Remote teams can organize projects, manage shifting priorities, and get work done.

Google Sites New - Create simple web sites that can support collaboration between different editors.

Want to read about innovative business ideas that are worth investing amidst COVID-19? Click here.

#startup country tech #startup country blog

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cymetrixsoftware · 2 years ago

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The Top Salesforce Events and Meetups in New York

Salesforce has one of the most prominent and active communities in the tech Industry. They organize several events and meetups all around the globe, and New York is one of their major hubs. Here are some of the most well-known Salesforce Events and Meetups in New York City: - Salesforce World Tour - Salesforce Summit - Trailblazer Community Groups If you are a Salesforce professional, attending Salesforce events and meetups will give you a chance to network, learn and explore new opportunities. Consequently, to know more about these events and the benefits of attending them, you can continue to read more about Top Salesforce events in New York City.

#salesforce #top salesforce event #top salesforce meetups #new york #salesforce professionals

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localbizlift · 7 years ago

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Hustle rallies $30M for grassroots texting tool Republicans can’t use

Hustle 20X’d its annual revenue run rate in 15 months by denying clients that contradict its political views. It’s a curious, controversial, yet successful strategy for the startup whose app lets activists and marketers text thousands of potential supporters or customers one at a time. Compared to generic email blasts and robocalls, Hustle gets much higher conversion rates because people like connecting with a real human who can answer their follow-up questions.

The whole business is built around those relationships, so campaigns, non-profits, and enterprises have to believe in Hustle’s brand. That’s why CEO Roddy Lindsay tells me “We don’t sell to republican candidates or committees. What it’s allowed us to do is build trust with the Democratic party and progressive organizations. We don’t have to worry about celebrating our clients’ success and offending other clients.”

Hustle execs from left: COO Ysiad Ferreiras, CEO Roddy Lindsay, CTO Tyler Brock

Investors agree. Tempted by Hustle’s remarkable growth to well over a $10 million run rate and 85 million conversations started, Insight Partners has led a $30 million Series B for the startup that’s joined by Google’s GV and Salesforce Ventures.

The round comes just 10 months after Hustle’s $8M Series B when it was only doing $3 million in revenue. Lindsay says he was impressed with Insight’s experience with communication utilities like Cvent and non-profit tools like Ministry Brands. Its managing director Hillary Gosher who specializes in growing sales teams will join Hustle’s board, which is a great fit since Hustle is hiring like crazy.

Humanizing The Call To Action

Founded in late 2014, Hustle’s app lets organizers write MadLibs-style text message scripts and import contact lists. Their staffers or volunteers send out the messages one by one, with the blanks automatically filled in to personalize the calls to action. Recipients can respond directly with the sender ready with answers to assuage their fears until they’re ready to donate, buy, attend, or help. Meanwhile, organizers can track their conversions, optimize scripts, and reallocate assignments so they can reach huge audiences with an empathetic touch.

The Hustle admin script editor

The app claims to be 77X faster than making phone calls and 5.5X more engaging than email, which has won Hustle clients like LiveNation’s concert empire, NYU, and the Sierra Club. Clients pay $0.30 per contact uploaded into Hustle, with discounts for bigger operations. Now at $41 million in total funding, Hustle plans to push further beyond its core political and non-profit markets and deeper into driving alumni donations for universities, sales for enterprises, and attendance for event promoters.

Hustle will be doing that without one of its three co-founders, Perry Rosenstein, who left at the end of 2017. [Disclosure: I know Lindsay from college and once worked on a short-lived social meetup app with Rosenstein called Signal.] Lindsay says Rosenstein’s “real excellence was about early stage activities and problems”. Indeed, in my experience he was more attuned to underlying product-market fit than the chores of scaling a business. “It was Perry’s decision, it was a departure we celebrated, and he’s still involved as an informal adviser to me and the company” Lindsay concluded.

Hustle is growing so fast, this recent photo is already missing a third of the team

Hustle has over 100 other employees in SF, NYC, and DC to pick up the torch, though. That’s up from just 12 employees at the start of 2017. And it’s perhaps one of the most diverse larger startups around. Lindsay says his company is 51 percent women, 48 percent people of color, and 21 percent LGBT. This inclusive culture attracts top diverse talent. “We see this as a key differentiator for us. It allows us to hire incredible people” Lindsay says. “It’s something we took seriously from day one and the results show.”

Partisan On Purpose

What started as a favored tool of the Bernie Sanders campaign has blossomed into a new method of communicating at scale. “We’re massively humanizing the way these organizations communicate” Lindsay said. “Humans really matter, no matter if what you care about is getting lots of people to come to events, vote, or renew a season ticket package. Having a relationship with another person can cut through the noise. That’s different than your interactions with bots or email marketing campaigns or things where it’s dehumanized.”

Lindsay felt the frustration of weak relationships when after leaving Facebook where he worked for six years as one of its first data scientists, he volunteered for Mark Zuckerberg’s Fwd.us immigration reform organization. Its email got just a 1 percent conversion rate. He linked up with Obama’s former Nevada new media director Rosenstein and CTO Tyler Brock to fix that with Hustle.

Working with Bernie aligned with the team’s political sentiments, but they were quickly faced with whether they wanted to fuel both sides of the aisle — which would mean delivering fringe conservative campaign messages they couldn’t stomach. Hustle still has no formal policy about declining Republican money, and a spokesperson said they point potential clients to TechCrunch’s previous article mentioning the stance. Meanwhile, Hustle is growing its for-profit client base to make shunning the GOP feel like less of a loss. Having Salesforce as a strategic investor also creates a bridge to a potential exit option.

Focusing on the left is working for now. Over 25 state Democratic parties are clients. Hustle sent 2.5 million messages and reached over 700,000 voters — 1 in 5 total — during the Alabama special election, helping Democrat Doug Jones win the Senate seat.

“Let’s build this great business for the Democratic party. Let’s let someone else take the Republicans” Lindsay explains. A stealth startup called OpnSesame is doing just that, Lindsay mentions. But he says “we don’t actually see them as competitive. We see them as potential allies that advocate for the power of p2p texting in getting everyone included in our democracy.” Instead, Lindsay sees the potential for Hustle to lose its sense of purpose and drive as it rapidly hires as its biggest threat.

Long-term, Hustle hopes to propel the right side of history by sticking to the left. Lindsay concludes, “You can really just put on your business hat and see this is a good choice.”

#marketing

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pmsocialmedia · 7 years ago

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Hustle rallies $30M for grassroots texting tool Republicans can’t use

Hustle execs from left: COO Ysiad Ferreiras, CEO Roddy Lindsay, CTO Tyler Brock

Humanizing The Call To Action

The Hustle admin script editor

Hustle is growing so fast, this recent photo is already missing a third of the team

Partisan On Purpose

Long-term, Hustle hopes to propel the right side of history by sticking to the left. Lindsay concludes, “You can really just put on your business hat and see this is a good choice.”

via Social – TechCrunch https://ift.tt/2w2hwgb

#IFTTT #Social – TechCrunch

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dorothydelgadillo · 6 years ago

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7 Tech Companies That Are Making Women’s Lives Better

Many of the students enrolled in Skillcrush courses are mothers looking to return to work after a longer-than-anticipated absence or who want a role that lets them earn a stable income while working a flexible schedule.

The end goal for most of these students is to find new and fulfilling careers working at or with companies that value and support the women on their teams. These companies worry less about a bottom line and more about long-term company culture. They’re committed to gender parity. They offer parental leave policies in keeping with the modern era, make sure that women are equally represented in leadership, and provide support groups for women of color.

Today, we thought we’d highlight just a few of them, some familiar and others that should be.

IBM

A Large-Scale Company with Large-Scale Support for Women, Especially Aspiring Mothers

You might say IBM has embraced the adage “lead by example”, especially with regards to the benefits women need most. They’ve been on Working Mother’s Top 100 Companies list 33 times, and as one of the largest companies included (366,000 employees and counting), there’s plenty of opportunities to join the IBM team.

The perks: According to Working Mother, IBM reimburses full-time employees for in vitro fertilization, egg freezing, and surrogacy expenses. They also have policies in place for leaves of absence and sabbaticals and offer support groups for working parents and caregivers. 92% of women working for IBM are in a formal mentoring program.

Maven Clinic

An early-stage tech startup by women, for women, hiring women

If you haven’t heard of Maven yet, you will. This isn’t just a great company for women to work for, it’s also a company offering services specifically targeted at changing women’s lives. Maven seeks to make women and family healthcare accessible via on-demand appointments with MDs and practitioners in digital “clinics” (AKA video conferences). Therapists, doulas, OB-GYNs—all available to book through your iPhone. The perks of working at Maven aren’t bad either. And…they’re hiring.

The perks: Health, vision and dental insurance, parental leave, and free Maven appointments.

Lumi

A Little Company That Could (and Could and Could), Courtesy of a Woman CEO

You may or may not remember when Lumi’s CEO Jessica Genet turned down a Shark Tank offer a few years ago. A bold move, but one that’s worked well for her. Lumi, a service-based tech startup that helps companies’ streamline their packaging into one online dash, is growing—and so is its team. Inc. included Lumi in its roundup of “20 Female-Founded Startups That Grew Like Crazy in 2017” and then, in 2019, Genet and her partner, Stephan Ango, raised $9 million in venture funding. Added bonus: Genet is a true, badass feminist who isn’t afraid to tell it like it is. We can get fully behind that.

The perks: Stock options, retirement plans, healthcare, paid time off, rad CEO.

Salesforce

A “Best Company for Women” by Popular Vote

Salesforce is one of those companies that pops up on most “best of” lists. Fairygodboss has it listed as #6 on their Top Tech Companies for Women in 2018, and it made #11 on Glassdoor’s Best Places to Work list in 2019 (up from #15 in 2018). With flexible time off policies, a proactive professional development policy, Lean In circles at its offices, and a gradual return-to-work schedule for new parents, it’s easy to see why. Then there’s the 26 weeks of parental leave given to primary caregivers (and another 12 weeks if you’re the secondary caregiver).

The perks: A Salesforce women’s network with over 6,000 employees, up to 5 paid days off for volunteering per year, generous parental leave policies, adoption, surrogacy, and fertility benefits, and company-sponsored emergency daycare, among others. You can see all the benefits here.

A note: It would be remiss of us not to cover the recent news that Salesforce provides the U.S. Customs and Border Patrol with service products for carrying out its zero-tolerance immigration policy at the U.S.-Mexico border. This company decision led to protests by Salesforce employees in 2018. As of January 2019, the company has implemented a new Office of Ethical and Humane Use, which will be helmed by Paula Goldman, a former vice president at the social impact investment firm Omidyar Networks, to address such issues moving forward. As of writing, the CHP is still a Salesforce client.

Outreach

A Company Redefining What Happens After Parental Leave

Outreach, a software company based in Seattle, made it onto Inc.’s Best Workplaces of 2018 and also onto its roundup of Companies with the Coolest (And Most Unusual) Company Perks for good reason—specifically, that “coolest” perk, which is that:

“New parents can work half of their hours at home in the eight weeks after their return to work, [and d]uring that time, Outreach also pays for a night nurse on weekdays and dinner delivery twice a week.”

In 2017, Outreach also formed its first employee resource group, called Outreach Women’s Network (OWN). But there’s way more to them than that, which brings us to all the other perks.

The perks: Says Outreach’s CEO, Manny Medina:

“Not only do we provide bi-weekly training, development and wellness classes from our in-house leadership development trainer and guest speakers, but we also have a very strong commitment to diversity and inclusion. We offer a series of diversity and unconscious bias training, and a leadership class monthly that is available to all employees.”

The company also offers paid volunteer days—let’s call that the cherry on top.

Honey

LA’s Favorite Startup (Seriously, Though)

What started as a humble browser extension that would comb (pun intended?) through your online shopping cart at checkout and apply the best discount codes, Honey is now a buzz-worthy (pun definitely intended) and growing startup located in downtown Los Angeles. Built in LA just awarded the company first place in its “100 Best Places to Work in Los Angeles in 2019” round-up for various reasons—see perks below—but in large part due to a great company culture. The best way of explaining it is just to quote the company’s Careers page:

“Here at Honey, we’re not just another tech company–sure, we have catered lunches, ping-pong, and dinosaurs scattered around the office–but we’ve also got a team of passionate individuals that come together for a common goal. We’ve figured out the secret sauce to creating a collaborative and inclusive culture where everyone’s ideas impact our future and improve our product.”

Of course, three weeks of paid time off doesn’t hurt, either.

The perks: Besides that paid time off (and, yes, the stereotypical startup ping-pong table), according to Built in LA, Honey still offers early stage equity to employees, paid volunteers days, and flexible hours (ideal for parents). They also match up to 3% in their 401(k) plan, offer job training, and a diversity program.

Bumble

The Original Stick-it-to-the-Man Dating App Also Sticks to Its Feminist Values

Most of us are familiar with the origin story of Bumble and Whitney Wolfe Herd’s fight against sexism and sexual harassment in her previous life at Tinder, which led to her starting an app of her own with the following mission statement: “Bumble envisions a world free of misogyny, where all relationships are equal.” So, let’s skip that storyline to talk about what Herd has been up to in the years since launch.

Bumble is now one of the largest dating apps, but it’s also expanded into matches of other kinds including friend meetups and, most recently, professional networking opportunities. So, it’s little surprise that company culture at Bumble focuses squarely on making sure women employees feel empowered and stick around long-term. Inclusivity is built into the job application process, which Bumble explains immediately on its Careers page:

“We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team.” We also appreciate the following note: “In your application, please feel free to note which pronouns you use (For example: she/her/hers, he/him/his, they/them/theirs, etc).”

If only more companies were this—sorry, have to—woke.

The perks: Many. 80% of Bumble’s executive team is female, so it’s little surprise that benefits include 16 weeks of paid parental leave, IUI/IVF and egg freezing discounts, and lactation rooms. The company also offers free breast milk shipments for traveling moms. Then there’s 100% health care coverage, 401(k) matching, a $100 monthly wellness benefit. Oh, and there’s kombucha on tap in the Austin headquarters.

from Web Developers World https://skillcrush.com/2019/01/18/companies-empowering-women/

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cameronwjones · 6 years ago

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2019 Event Trends: Predictions from 23 Event Experts

Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. Featuring experts from General Mills, SEMrush, OpenX and other leading brands.

A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before.

The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. Plus, organizations are investing more in events this year than they did last year.

The Upshot: It's clear that 2019 is going to be a huge year for events.

What's more, there are a number of emerging strategies and technologies that stand to take the events industry to new frontiers.

To shed some light on the biggest event trends of 2019, we collected predictions from 23 event experts.

Some of the topics discussed include:

Chatbots and personalization

Wearables

Artificial intelligence

Values-based events

Intimate events

Event apps

Cybersecurity

For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report.

1. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split

Similar to the personalization we're seeing within products and marketing strategies, we're going to see a continued trend of bringing people closer together at events via a more personalized experience. If you even look at the way that people are moving away from social media platforms (Facebook, Snap) to more personalized interactions (Voxer, Facebook Portal, Meetup Groups), people don't want a cookie cutter, dry experience.

They want to feel a part of it. They want to be moved. They want to be connected.

Creating smaller, curated experiences is going to rise, as is richer networking opportunities through tools like BrainDate, or event-specific Slack groups or Community boards. People want to meet other people trying to solve the same problems, and if we as event organizers can get better at creating those opportunities, that's what will get people to come back.

2. Aleksandra Panyukhina, Head of Event Marketing, SEMrush

Just like disruption has been all over the marketing industry in the past couple of years, I expect it to challenge the events sector as well. Event marketers should focus on creating unique concepts for every single activity, avoid the commonly used patterns, and put the experience and emotions of attendees first.

Segmenting and hyper-targeting events to very specific audiences is another trend that we will be observing.

There is no way to deliver the best experience possible for every attendee while staying generic.

As a company, we are focusing a lot on creating unconventional experiences and building emotional connections with our audience. A big part of this is determining how we can segment our audiences by where they are in the customer journey and then tailoring the event content to their unique needs.

3. Joshua Arnold, Manager - Experiential Marketing, General Mills

We have found consumers who have participated in our branded events, walk away with an incredible brand perception and see a value in what they experienced.

As a result, we believe events provide brands with the ability to create ongoing relationships with key audiences to achieve their business objectives.

We plan to further develop and analyze attendee feedback in a seamless and entertaining way to ensure our brand experience delivers strong face-to-face interaction and more compelling brand engagement.

4. Thomas Spano, Director - Events, OpenX

We find that the biggest trend in the event industry is the move toward smaller, more intimate experiences, vs larger environments that feel like a fishing expedition. We anticipate moving to this model over the next few years where we focus on people-based event marketing vs industry-based.

5. Mike Butcher, Founder, The Europas

It's hard to predict. We live in a very chaotic world. I don’t want to sound too self-regarding, but the main thing is to maintain your values. Your values are important.

6. Chantelle Attarian, Master of Programs and Events, Romemu

One event industry trend I am anticipating to take off in the next couple of years is increased collaboration and focus on charitable giving and social justice at events.

This will affect our ongoing event strategy in that it will require us to consider how to incorporate charitable giving and social justice in all events moving forward, even reframing the way we think about events.

People are becoming increasingly socially and environmentally conscious and responsible. Allowing people to act on this increased awareness at events is a win/win!

7. Corbin Ball, Owner, Corbin Ball & Co.

I think that the top event technology trend for 2019 will be significant advances in data integration and analytics from the event technology providers.

Major players are making advances in integrating their wide range of products.

As significantly, cloud-based event tech companies are putting effort into interoperability and analytics with other event tech companies (i.e. Bizzabo and Boomset) and with CRM systems such as Salesforce. The result will be that the attendees’ likes/interests before, during and after the event can be precisely quantified and then brought back into a customer/member record.

On a global basis, this can be used to improve future events and make mid-course corrections during existing events. On an individual basis, this will lead to much better personalization for marketing to an attendee or for improving an association member’s event experiences.

8. Kristin Fertz, Sales Operation Manager, Betts Recruiting

I think event industry trends show that people are more likely to show up to events that give them ACCESS to enriching experiences, venues or people they typically cannot find on their own. This challenges brands to be more thoughtful and strategic with the types of experiences they provide offline.

Betts Recruiting is adapting to this by creating brand partnerships with organizations & engaged communities we may not typically reach through our staffing services. Although not everyone is a fit for our client’s hiring needs, Betts can still be a thought leader in professional development and career growth by creating top-notch event and offline experiences.

9. Emily Fullmer, Director of Global Events, GreenBook

I anticipate that corporate events will begin to reflect the experience of attending a B2C event. This will mean an inevitable shift towards experiential sponsorships and exhibitions.

In the short run, this might be expensive to implement. But over the long run, cost efficiencies may be gained from the development and scalability of applicable technologies (augmented reality, projection mapping, etc).

Event strategies will need to balance both impactful content and exclusive experiences, whereas the former has long been the focus of corporate events.

10. Jasmine Cortez-Vera, Senior Manager - Marketing & Events, Knotel

With an increased saturation of B2B events, the line between B2B and B2C event programs are becoming more blurred. It'll be even more important for event organizers to prioritize the attendee experience and figure out how to build experiences around those pillars - peer to peer networking, valuable and engaging content and experiential event elements all come to mind.

No matter what type of event - big or small - the attendee needs to be put at the heart of it all.

11. Jessica Powell, Chief Marketing Officer, FUNDConference

Our industry trend is showing people within our ecosystem (investors & entrepreneurs) the need to streamline the entire process of connecting and securing investment.

At FUND Conference we connect entrepreneurs and investors to facilitate deal flow opportunities. That being said, it simply takes too long for both parties to get what they need (investment dollars/additional portfolio companies) as it traditionally takes 4+ months to complete due diligence and close the deal.

With this in mind, we're providing a mobile app platform for our #FUNDfamily to connect pre, post, and during FUND Conference. The ability to know who's coming to an event before you arrive, share information with attendees prior (pitchdeck) to the actual event, set up private meetings within the app for day of show, ask for due diligence materials right from the app itself, is going to allow for a new dynamic within the conference world.

The events we now go to in order to meet new people are going to become the events we want to go to in order to connect F2F with the people we've already met & established a relationship with.

12. George Mendham, Director - Operations and Innovation, MPG

I would love to see virtual events take off! There are platforms out there offering it as a service but I’m not sure how viable it is. The other thing is how we can incorporate wearable tech into event networking and event programmes.

13. Nikki Katzur, Senior Marketing Manager - Events, CBInsights

I believe chat and chatbots are going to be huge for events in terms of communication prior to the actual event itself.

We recently installed chat on our event registration page and have been able to engage with hundreds of prospective attendees.

Many of these chats have lead to ticket sale conversions and happier attendees, as they are able to get their questions/issues resolved immediately.

Further, I believe personalization will continue to be important - we know that each event attendee cares about a range of factors from specific speakers to networking and we aim to segment our outreach and communication.

14. Bryan Haupt, Founder & CEO, Crypto Marketing

Given the trends I see with the creation of numerous AI's, I see bots being made that can truly automate the majority of the marketing process for events like mine.

These bots will be capable of identifying and targeting specific persona's that I am looking for and with this they will give these persons specific ads that I create for them. Then I will be able to specifically target these same people with additional offers that make my offers look more and more attractive as I narrow in on what these people want and what the analytics teach the AI bot as well.

15. Kathleen Booth, Vice President - Marketing, IMPACT

With so many events getting larger and packing more into their agendas, we're seeing an increasing number of people looking for smaller, more intimate events where they can form deeper connections with both other attendees as well as speakers.

We've already reacted to this by designing IMPACT Live as a single-track conference that keeps all attendees together in one room, keeping presentations to a maximum of 25 minutes, and booking speakers who are willing to stick around for the full two days of the event.

This format means you never miss out on a presentation and you're still able to pack a lot of learning into two days. Because our speakers attend the full event, attendees really can get to know them on a more personal level. That kind of access just isn't possible at larger conferences and events.

16. Peter Cartier, Development Manager, CPG

When examining event industry trends, we're excited to see more and more clients utilize Hyper Personalization at their events. In the end, events are communication tools that must be designed strategically to get an important message across.

The more you personalize that experience (whether it's through choose-your-own-adventure setups, festivalization, brain date networking, etc.), the more you can bring people together in a meaningful way through heartfelt, personal communication, person to person. Like technology, the tactics are table stakes because if your core message is lacking, it won't instill belief - but when you truly connect your people, you can grow your business.

This fits perfectly with CPG Agency's ongoing event strategy to create "Belief Through Experience" through purposeful, human-centric meetings and is why more and more business events are starting to feel like exciting consumer events.

17. Neil Berger, Account Executive, Derse

Given the rapid advances of IOT and Blockchain technologies, I expect that to be implemented more at events and trade shows. It’s funny because many do not fully understand the real world implications of these technologies, but I think that will begin to be uncovered in the coming years.

18. John Coe, President, B2B Marketing

We see the face-to-face industry (trade shows, seminars, events, etc.) increasing in the future as a human off-set to our virtual digital life. This is particularly true for individuals in smaller firms as they don’t have the daily interface with many individuals at work or the needed technical support. They seek education and training to keep up in the digital world.

We see the SMB segment as a growth opportunity for events, but the topics and reasons to attend need to be highly relevant to their business segment and needs. As a result, more niche seminars will be successful on specific topics. In essence, the seminar communications will have to generate the response of – “this is for me”.

The opposite is trending for individuals working in larger firms, as they are increasingly slammed with meetings and projects to then easily leave the office. Attracting these individuals to face-to-face events will be even harder in the future. As a result webinars and content marketing will be more important in reaching these individuals.

19. Debbi Dougherty, Head of B2B Marketing and Communications, Viber

The big event trends in the next few years will be more experiential events that use mobile and AI to bring chatbots, integrated translation features, scheduling assistants, interactive Q&As, and more along with unique experiences like AI-driven scavenger hunts to drive further engagement.

As mobile gets faster and AI gets stronger, the experiences and value it will bring will be worth the extra effort to offer it.

Mobile will drive that experience and be used to increase engagement prior to the event as well as during and after.

At Viber, we’ve already added a chatbot feature to our app that we use for our own events. It has made connecting with attendees much simpler and offers us the ability to provide a lot of useful information quickly and easily.

20. Cathy McPhillips, Vice President of Marketing, Content Marketing Institute

Conferences in the marketing, content marketing and publishing industries have blown up in the past 5 years. There are over 300! Event differentiation and exceptional attendee experiences will separate the great, must-attend events from the others.

If what you’re doing doesn’t improve attendee experience and follow your mission, stop.

Save your money and your time for something that will. When events do this, they’ll rise to the top and be more profitable as a result.

At CMI, we’re in the process of putting everything we’re doing through this customer lens, and enhancing (or stopping) what we’re doing. We can’t be everything to everyone, but we can be the right thing for the right people.

21. Wayne Wallgren, Director - Global Development, GlobauxSource

Certainly AI is a current hot-button, but I think we are a long way from know if or how prevalent it will become short term. Same with VR which I don’t think is anywhere as ubiquitous as some might have thought it would become by now.

I think even event apps still have more development coming to fulfill their potential. When these things become second nature is when we will know they have truly arrived.

22. Lloyed Lobo, Co-founder, Traction Conf

I see smaller, highly curated events in exotic locations taking off. We've been hosting Traction CXO Summits as part of Traction as well as standalone alone events in different cities - they've been hugely successful in community building.

We try to provide unique memorable experiences at these events. For instance, Bizzabo's Founders attended Boast's Traction CXO Summit and many months later you opened your email to me with, "Thanks for instilling a love for axe-throwing in our C-suite."

The key to building a successful event is building a community. The key to building a community is to bring great value and experiences to a like-minded audience.

23. Will Curran, Chief Event Einstein, Endless Events

One of the biggest trends that we’re seeing is related to cybersecurity. Just this last year we saw a ton of leaks. With the most recent Marriot-Starwood leak, it’s become clear that our industry is very vulnerable to cyber attacks. There is so much private and information being managed by event organizers that everyone needs to become familiar with the language of cybersecurity and enlist personnel with domain expertise.

Wrapping Up: Your 2019 Event Trends Predictions

While each prediction brings to the table a unique point of view, you'll notice that there are many recurring themes around artificial intelligence, attendee experience and personalization.

What's your big event trend for the year?

from Cameron Jones Updates https://blog.bizzabo.com/2019-event-trends-predictions

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sheminecrafts · 7 years ago

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Hustle rallies $30M for grassroots texting tool Republicans can’t use

Hustle execs from left: COO Ysiad Ferreiras, CEO Roddy Lindsay, CTO Tyler Brock

The round comes just 10 months after Hustle’s $8M Series A when it was only doing $3 million in revenue. Lindsay says he was impressed with Insight’s experience with communication utilities like Cvent and non-profit tools like Ministry Brands. Its managing director Hillary Gosher who specializes in growing sales teams will join Hustle’s board, which is a great fit since Hustle is hiring like crazy.

Humanizing The Call To Action

The Hustle admin script editor

Hustle is growing so fast, this recent photo is already missing a third of the team

Partisan On Purpose

Long-term, Hustle hopes to propel the right side of history by sticking to the left. Lindsay concludes, “You can really just put on your business hat and see this is a good choice.”

from iraidajzsmmwtv https://ift.tt/2w2hwgb via IFTTT

#IFTTT #iraidajzsmmwtv

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maryhare96 · 7 years ago

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7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. There’s a total of 39 specific suggestions in the slides, but here are the highlights.

7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer

1. Engage

Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. South by Southwest has always led in this area, with its “panel picker” process that turns over 30 percent of the programming selection to potential attendees.

Another way you could simplify getting feedback from your audience is use tools like Twtpoll or PollDaddy (as I did when I asked you for feedback on potential new designs for this blog back in the day).

2. Intrigue

Almost all events have an official website. But very few (except for the geek events) take full advantage of all the free event listing and event management opportunities. At a minimum, you should create event pages on:

Facebook Events

Eventbrite (where you can also sell tickets if you’re so inclined)

Linkedin (if it’s a business event)

Make sure to select the platform or registration software that fits with your audience.

Sure, its a bit of a hassle to oversee all of these event pages, but your attendees swim in different ponds. Plus, every conference has the same MVP attendee: some guy named Google. Why would you pass up a chance to double, triple, or quadruple your search engine listings?

These tools also serve as a way to message your attendees leading up to the event reminding them to invite their friends or what they can look forward to.

3. Invigorate

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres.

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. They share what speakers will be presenting and fun events to look forward to.

Collaborate with your speakers to produce teaser content. Most speakers are already creating short videos and content they are promoting to their audience. This can be a great opportunity to partner with them to align promotional calendars

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Begin interacting with attendees before the event begins to build buzz and personal relationships with attendees. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW.

Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list. You should also gather social information from all registrants. Create a Twitter list of all attendees, and update it each time a new person registers.

4. Integrate

Now we’re talking about the on-site experience, which is where social media can really add impact and get people talking.

Pick a hashtag for your event, so attendees and remote watchers can monitor the event on Twitter. The shorter the better, please! Depending on the size of the event, host multiple meetups for attendees to gather for dinner and hold meet-and-greets.

When attendees register for the event, ask them specific questions about their industry or job title. This information can help pair them in a meetup group that is beneficial to them.

I’m not a big fan of the geek conference staple of having a live streaming Twitter wall behind speakers while they speak. It’s too distracting. But I love having a big Twitter wall in a central conference location. This requires very little effort now, using something like Tweetwally.

Create an event within the event by running contests on Twitter during the conference. You can use metricool to show how many people are using the event hashtag and identify top contributors during the event. Share the leaderboard throughout the event and award prizes to top contributors.

5. Inform

During the event, invite attendees to share their feedback about the sessions for real-time insights. You can use an app called Yapp, which allows attendees to take a poll in the app for the event. This is also a great tool for informing attendees about updates and contests throughout the event.

This is a far better approach than sending a survey a few days after the event asking them what they thought about the session. This way, attendees can vote right after their session ends right on their phone.

6. Propagate

Create your own media during the event. Use Facebook Live and Periscope to capture key moments during the event to engage people who couldn’t make it and create content you can repurpose later to promote future events.

As attendees create and share content using the event hashtag, compile their content and share it later to re-engage attendees after the event.

7. Aggregate

Take the conference content and spread it as widely as possible. Your goal is to get the doubters that didn’t come this year to view that content and decide to go the next year.

Take every conference presentation, and instead of just putting them on your website or emailing links to attendees, release them on SlideShare (one per day for maximum impact). Create content from key moments that happened during the event to share small pieces of content on social.

Reward good content. Invite attendees to share their best quote or photo from the conference for a chance to win a software subscription from a sponsor or free registration to the next event. This also is a great way to promote sponsors and encourage them to partner in upcoming events.

Here’s an example of Social Media Examiner awarding a year’s subscription to a sponsor’s service.

Why couldn’t you do that? Why can’t you do all of this?

https://ift.tt/2qhsidu

#7 Ways to Use Social Media to Create Buzz-Worthy Events

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christinesumpmg · 7 years ago

Text

7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer

1. Engage

2. Intrigue

Facebook Events

Eventbrite (where you can also sell tickets if you’re so inclined)

Linkedin (if it’s a business event)

Make sure to select the platform or registration software that fits with your audience.

These tools also serve as a way to message your attendees leading up to the event reminding them to invite their friends or what they can look forward to.

3. Invigorate

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres.

4. Integrate

Now we’re talking about the on-site experience, which is where social media can really add impact and get people talking.

When attendees register for the event, ask them specific questions about their industry or job title. This information can help pair them in a meetup group that is beneficial to them.

5. Inform

6. Propagate

As attendees create and share content using the event hashtag, compile their content and share it later to re-engage attendees after the event.

7. Aggregate

Take the conference content and spread it as widely as possible. Your goal is to get the doubters that didn’t come this year to view that content and decide to go the next year.

Here’s an example of Social Media Examiner awarding a year’s subscription to a sponsor’s service.

Why couldn’t you do that? Why can’t you do all of this?

https://ift.tt/2qhsidu

#7 Ways to Use Social Media to Create Buzz-Worthy Events

0 notes

cymetrixsoftware · 1 year ago

Text

Top Salesforce Events and Meetups 2024 in San Francisco

Discover the pulse of upcoming Salesforce events and meetups in San Francisco! Dive into a plethora of opportunities to network, learn, and innovate within the dynamic Salesforce ecosystem. From conferences, and sessions to workshops, this comprehensive guide unveils the upcoming events shaping the industry landscape. Stay ahead of trends, connect with experts, and supercharge your Salesforce journey in the vibrant tech hub of San Francisco. To know more, don't forget to read about Top Salesforce events and meetups in 2024.

#salesforce #cymetrix #cymetrix salesforce #2024 #san francisco #top salesforce event and meetups 2024 #top salesforce events and meetups san francisco #salesforce events san francisco #salesforce meetups san francisco

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fairchildlingpo1 · 7 years ago

Text

7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer

1. Engage

2. Intrigue

Facebook Events

Eventbrite (where you can also sell tickets if you’re so inclined)

Linkedin (if it’s a business event)

Make sure to select the platform or registration software that fits with your audience.

These tools also serve as a way to message your attendees leading up to the event reminding them to invite their friends or what they can look forward to.

3. Invigorate

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres.

4. Integrate

Now we’re talking about the on-site experience, which is where social media can really add impact and get people talking.

When attendees register for the event, ask them specific questions about their industry or job title. This information can help pair them in a meetup group that is beneficial to them.

5. Inform

6. Propagate

As attendees create and share content using the event hashtag, compile their content and share it later to re-engage attendees after the event.

7. Aggregate

Take the conference content and spread it as widely as possible. Your goal is to get the doubters that didn’t come this year to view that content and decide to go the next year.

Here’s an example of Social Media Examiner awarding a year��s subscription to a sponsor’s service.

Why couldn’t you do that? Why can’t you do all of this?

https://ift.tt/2qhsidu

#7 Ways to Use Social Media to Create Buzz-Worthy Events

0 notes

kraussoutene · 7 years ago

Text

7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer

1. Engage

2. Intrigue

Facebook Events

Eventbrite (where you can also sell tickets if you’re so inclined)

Linkedin (if it’s a business event)

Make sure to select the platform or registration software that fits with your audience.

These tools also serve as a way to message your attendees leading up to the event reminding them to invite their friends or what they can look forward to.

3. Invigorate

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres.

4. Integrate

Now we’re talking about the on-site experience, which is where social media can really add impact and get people talking.

When attendees register for the event, ask them specific questions about their industry or job title. This information can help pair them in a meetup group that is beneficial to them.

5. Inform

6. Propagate

As attendees create and share content using the event hashtag, compile their content and share it later to re-engage attendees after the event.

7. Aggregate

Take the conference content and spread it as widely as possible. Your goal is to get the doubters that didn’t come this year to view that content and decide to go the next year.

Here’s an example of Social Media Examiner awarding a year’s subscription to a sponsor’s service.

Why couldn’t you do that? Why can’t you do all of this?

https://ift.tt/2qhsidu

#7 Ways to Use Social Media to Create Buzz-Worthy Events

0 notes