#top10brandingcompaniesinpune

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KEY SEO TRENDS IN 2021

Search engine metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behavior.

Best Content Wins

The days of stuffing keywords to get hits are over. SEOs have to focus on pushing content that is relevant and high in quality. Google’s quality check is still developing, and there might be one or two pages that are not of the highest quality, but soon there will be a day where only quality content will be found on the first page. So, you need to completely forget about keyword stuffing, rewording, and article spinning.

Long-tail keywords that are grammatically correct will also get renewed importance. Focus on them. Another place that needs focus is titles. Since keywords are out, titles will get importance. This is also a good opportunity to keep the user engaged by knowing what your user needs next and providing access to that content.

UX & Technical Soundness

Right from the moment a user clicks on your link to the time they hit that close button; you have to focus on giving the user the best experience. You have to work on your website’s UX to give you users what they want while creating a positive experience. A simple way to improve UX would be to improve upon your technical SEO.

Improve your website’s technical SEO through Google’s point-of-view. There are many websites and experts online that will guide you on the best practices. Also, pay close attention to your website’s and individual page’s loading speed. This is an important factor being considered by search engines.

Structured Data

Google algorithms are still catching up to the judging quality, but SEOs can do a lot to help the algorithms for now. Structured data is the best way to help search engines understand the content on your page, how they are related to each other, and other pages of the website. Properly structuring data is actually a long-term solution that will also help you be found through other mediums of search, chatbots, AI assistants, etc. Structured data also eases online marketing activities. So, trends are not, you should be structuring the data on your website.

Programming

Programming has long been ignored by most SEOs, but they don’t understand that programming can help focus on better marketing and branding. Through programming languages like R and Python, SEOs can automate a lot of their tasks, and have free time to focus on time-consuming SEO activities. These languages are the main language used in machine learning and data science. Therefore, knowing these

languages will also increase your horizons, and help you be a better SEO.

Link Building for Branding

So far, link building has always been about numbers. The main target was to get higher on the search engine page. But now, you need to move away from this strategy, or rather, add another focal point. You have to build links with branding and marketing point-of-view. You need to have a customer-first approach with due importance given to journalistic writing.

When customers know and trust a brand and know about the quality of their content, they will happily share and recommend you and your content, and try out your product and services. Once you have gained a customer’s trust, it is only a matter of time you get their business.

About Us 

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, seo services in pune.

Contact Us 

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : https://www.kaizendesignstudio.com/

Website : https://www.kaizendesignstudio.com/

[ujjwalakaizen]

Corporate video marketing is a tactic used by many businesses nowadays to create brand awareness and to market their products and services in a better creative way. Animated explainer videos have always been a great addition to the trends in this sector. Motion graphic or animated videos not only make your brand seem more unique and different but it also adds to the value of your brand. https://www.kaizendesignstudio.com/blogs/tips-for-creating-good-animated-explainer-videos/

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IMPORTANT 2021 SEO TRENDS

Search engine optimization metrics change every year. They get better. From simply being tools for users to find what they want, to becoming the biggest forces of marketing and customer experience, search engines have come a long way. To leverage the search engine and big changes, you need to know the top SEO trends. SEO trends also change according to a better understanding of user behavior. You can use these trends for best SERPs and increase revenue through higher, relevant traffic to your website. So, here are the 10 important 2021 SEO trends:

1. Optimization Focused on the User

Google regularly has updates. The last one was in 2019 called BERT. So, after every update, SEOs get to work to adapt to the changes. But rather than doing this every time, SEOs should focus on clean architecture and content delivery. Today, there are many places where users can get their information. SEOs need to have a strategy in place for reaching customers through new access points.

The update also showcased one of the most important changes in Google’s strategy for content search. It is now showing importance to intent over keywords. Keywords show us what a customer is searching, whereas intent is all about knowing why a customer is searching something particular. Keywords are going to get phased out. Natural language processing & deep learning is making strong headway into technology, so intent will get precedence on keywords.

E-A-T (Expertise, Authoritativeness, and Trustworthiness)

The internet may allow anyone to publish content, but Google is watching. To tackle the menace of fake news, irresponsible content, and wrong facts, there’s going to be more importance given to E.A.T. Google is working towards checking news sources. Your website’s reputation is going to be taken into account while giving you a ranking.

Another important trend here is people who write and the content and the people who publish the content are also going to be under scrutiny. So, you have to devise ways to get author credentials and other relevant, verifiable information on your website to get to rank higher on E.A.T.

Mobile SEO

The Smartphone has emerged as the fastest-growing mobile device that connects us to the internet, mainly because of the convenience factor. More and more people are also looking at websites from their phones. So, when you develop your website, develop it for mobile-first, and then make it compatible with the computer.

Mobile needs to be an important part of SEO strategy, especially mobile SERPs. Know what people are searching for on their phones, and how you can reach out to the right people. Mobile SEO will be a real game-changer, and will get to your content to the right users.

Optimization for Google Knowledge Graph & Entity

The entities on your website should be optimized to appear in Google Knowledge Graph’s Knowledge Panels. This activity has to be aimed at users as well as crawlers. Your entities need to be tied to your critical content. This way, there’s a good chance Google will recognize this content and the entity will appear in the knowledge panel. Your website is going high, relevant traffic.

One of the best examples of the importance of entities is local SEO. Despite not having a website, local businesses rank through local SEO. The key here is entity. You can tap into this strategy to rank on the search page.

Plan for Zero Click Searches

Marketing on the search engine page is just as important as marketing on your website. The snippet you see on the SERP, you can use it to optimize your website along with other things like favicon , which will help in mobile search. You can also do image targeting, use new schemas and optimize for Knowledge Graph. In the future, you will be competing for clicks with news, events, and even map packs. So, you have to strategize for them as well. Just imagine if your snippet gets featured on the search page, or if not, it is featured under ‘People Also Ask for This . You will be getting quite a few clicks.

Conclusion

Make use of these top trends for 2021 to rank your website. These trends are also going to become the best practices so you are going to see the long-term benefits of using the advice given above.

About Us 

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, SEO agencies in pune.

Contact Us 

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : https://www.kaizendesignstudio.com/

Website : https://www.kaizendesignstudio.com/

[mgkaizen]

HOW DO YOU WRITE A CATCHY SOCIAL MEDIA POST?

Social media has certainly revolutionized the term communication. Social networking, collaborations, and promotions are all made possible now by simply uploading a post on any social media platform. This paradigm shift has allowed digital marketing companies in Pune to open their business to this wide aspect as well. Just as technology advances, social media does too. Different algorithms that are introduced to direct you around these platforms are also making it harder for you to generate engagement with your audience. Thus making it a hard puzzle to crack pushing people to look for different strategies and action plans and many Social media marketing companies in Pune are offering you that help.

But even with a well-planned strategy in place you still need to create and write content for your posts. So here are few tips for writing a stand out social media post:

Know Your Audience: Get to know who is viewing your posts the most. Figuring out your target audience is key as it allows you to write accordingly and post appropriate content. Build out audience personas that outline basic details like their age bracket, studying or working, and their interests. This will help you to understand how to frame your post. Knowing your audience and speaking their language will also encourage engagement and interactions on your pages and platforms.

Say More with Less: Keep it short but comprehensive. People on any social media platform scroll through content at a fast pace. We all do it. It is the quick-paced world we live in. On Instagram alone, 95 million photos and videos are shared in a single day. So to make your post stand out, keeping it short and to the point will be received a lot better. Avoid using unnecessary words and being too repetitive. A general rule is to keep posts around 100 characters long.

Use an Active Voice: While writing a social media post, you have to use active voice. You want to instill confidence in your audience reading the post. Using an active voice assists your post to be readable and easy to digest, pushing people to go through the entire post or story. Avoid making it too formal and there is nothing wrong in adding a bit of humour and puns. All the best social media optimizations companies in Pune also do this.

Add Call-to-actions: Another significant way to keep your posts catchy is by including Call-To-Actions. Call-To-Actions are an excellent way to encourage conversations and engagement. It could be an open-ended question, a this or that, or a cheeky “Comment below win a prize”. You may be looking to simply engage with your audience, or want your content to be shared, or asking your readers to buy a product and visit your website, Call-To-Actions alerts people on what you want from them, and is an effective way to achieve your social media goals.

Incorporate the above-given advice, and see the marked improvement in your social media posts.

About Us We are Kaizen Design Studio, and we are recognized as one of the best SMO companies in Pune. We have a committed team of social media experts who work with the best tools and software to help boost web traffic to your social media page. We are also one of the best design studios in Pune and make attractive designs for social media optimization. We can find you the right solutions for social media.

[mgkaizen]

Some major trends that will rule the year 2022 by website development company in Pune, India are as follows.

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ROCKET BOOST YOUR BRAND USING INSTAGRAM

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune that can help your brand grow with its brand design consultancy expertise!

We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. It has transformed itself in a marketing tool that can be helpful for any brand to attract customers. So, what exactly do you need to attract customers through Instagram? Indeed, it’s a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time! Have a look.

Carve a good strategy

Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. Kaizen Design Studio, A Branding Agency in Pune prepares excellent and impactful social media strategies for various clients and will help you in attracting more customers.

Choose trending hashtags

Hashtags rule the roost in the Instagram Kingdom! According to a study, 70% of popular Instagram hashtags are branded. They have a significant role in reaching out to your targeted customer base as the explore section in Instagram shows feed based on a user’s previous searches and the hashtags enable your posts to pop in the explore section. So, hashtags form an important component of brand development.

Develop great content

Content is the oxygen of any social media platform. Creating great content works like magic on Instagram. Bland and boring content makes your brand page lifeless! A brand consultant comes to your rescue in such situations! They provide you with attractive content that is sure to serve as a magnet between the user and your brand page.

Increase customer engagement level

This is the most basic rule of any business. You have to be quick in terms of responding to the comments of customers. It displays your helpfulness as well as your quickness in terms of customer service.

Logo visibility a must on every post

Your logo describes your brand. Make sure that your logo is visible on every post you upload. The constant hammering of the brand logo is impactful in attracting customers to your brand.

Focus on visual branding

The theme of your company should reflect on your posts. Your Instagram branding should revolve around the type of service or the product you offer to your audience. Your theme should not change with every post. If your previous post was made using bright colors, then the upcoming posts should go in the same way. Never change the theme of your post. The images should also be attractive and to the point. Never post grainy images. It is a big thumbs down for garnering views for your post.

Stress more on infographics

Nowadays, most people are on the move and don’t have time to read long posts about a product or service. Posting brilliant infographics that give more information in a short span can appeal more to the customers.

The Instagram branding process needs the patience to bear fruits of success but once you perfect the art of posting relevant content with brilliant images, your brand would be a super hit! Consistency is the key and if you are consistent, you will definitely achieve the target of attracting more customers to your base!

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TIPS TO INCREASE YOUR SOCIAL MEDIA ENGAGEMENT

Social media has become an important component in the life of an individual. Social media marketing has become a significant and simplest way of reaching an audience to promote any specific business or product. The growth of any business depends on the way it markets its product or service. Innovative marketing methods form the crux of the success of any business. There are many social agencies in Pune, but if you are looking for the perfect social media strategies, then Kaizen Design Studio is the best social media marketing company in Pune for you which has the perfect strategy for generating leads through social media! Here are the tips to increase your Social Media Engagement.  

Post, post and post!

Your business must be in the limelight always and the best thing to do is to constantly update your business social media account. Post updates highlighting the best features of your business and how your business stands out better than others. Kaizen Design Studio, a social media marketing company in Pune will help your brand to reflect in style on social media always, thus propelling your brand’s success!

Minimize the length, Maximize the effect!

In this fast-paced world, Almost everyone is on the go! No one has a lot of time. So, the content of your social media posts should be short and sweet. Quality and precise content is the key to the success of such posts. Attractive short posts can help you in generating leads through social media. There are many SMO agencies in Pune who are specialized in creating innovative posts but Kaizen Design Studio is the best Social Media Marketing agency in Pune which has the recipe to keep its customers engaged through innovative social media posts.

Hey listen!: Catchy headlines are a must!

The headline of your social media post should be magnetic! It should attract the consumer instantly. This is a vital part of social media engagement. As a prospective consumer scrolls through his social media, he should immediately stop scrolling by seeing your company’s post. 

Quick wit is lit

People use social media to be entertained; not exactly to see marketing ads. If all of your social media posts are overly promotional and inviting people to buy your products, you might end up losing your audience’s attention. For generating leads through social media, use humour regularly in your posts to entertain your followers and increase social media engagement. You can come up with witty lines related to your industry. You can also post images with relatable or trending captions. 

 Engaging visuals are the key

According to recent research, an average Facebook post gets 120% less engagement than posts that include an image. So if you want to increase social media engagement, you need to post more images. It could be photos, memes, GIFs or even original graphics. Digital marketing agencies apply these techniques in order to garner more hits. Kaizen Design Studio, a Social Media Marketing Company in Pune can help your brand increase its social media engagement by creating attractive visuals and amazing content. 

Choosing the perfect time is a must

People are not online 24×7 so it’s important to post any content according to the time at which people maximum people are online. This will help you in engaging more people with your brand and also increase the digital foothold of your brand.

Personally interact with your audience

The best thing you can do to really boost your engagement rate is to interact with them directly. Interacting with your customers will make them feel heard and realize their importance to your brand. This method also helps to generate a high engagement rate, as you are interacting with your followers on a personal level. 

Use business-related hashtags

Hashtags are very common on social media. Some businesses and brands even create their own hashtags. Now, you must be wondering how can hashtags boost engagement? People who are interested in hashtags similar are more likely to engage with your posts. And when they do, it boosts your engagement outside your following, which is a great thing. If you want someone who can search the best hashtags suiting to your company’s field, Kaizen Design Studio in Pune is the answer. A social media agency in Pune, Kaizen Design Studio knows the perfect way to engage your prospective consumers digitally with their excellent digital marketing strategies. A consistent rise in the success rate of marketing strategies has placed it among the best digital marketing agencies in Pune.

Live videos a great engagement magnet

The addition of live video streaming to social platforms is one of the most interesting developments in the world of technology. In 2015, Twitter released Periscope, a live video streaming app. Then Facebook introduced its own live streaming option, which allowed users to interact in real-time. Following this, Instagram also introduced live video streaming. According to research,  when compared to a pre-recorded video, people are spending 3 times longer watching live videos. Marketers can use live videos to make special announcements such as an introduction to a new product. Live videos are an excellent option for including people in your special events.

Create attractive headlines

People don’t click boring headlines, add some quirky and cool headline to each and every post and see the magic! Headlines constitute 90% of the advertising. Spend more time creating the best headlines for the content you create. Good headlines receive more engagement. There are a plethora of ways through which you can boost people to interact with your brand through social media posts. The engagement rate depends on how much you broaden your creativity horizon. The more creative you are, the higher the chances of generating a great engagement rate. Also, never ever stick to a single strategy, and always think differently. Discover other creative ways to generate a better engagement rate.

Your presence is felt always!

A social media platform runs on an algorithm. For instance, If a social media user is exploring a specific product related to your business, then the social media platform will instantly pop-up your post to the user if your posts are most liked and commented upon. In this way, the consumer engages with your business. Many social media marketing agencies in Pune are available to offer you services for social media. Choosing a good digital marketing company is crucial for the success of your business. Kaizen Design Studio, a digital marketing agency in Pune will be the best bet for you as the amazing services will boost your business to a great extent! 

We post professionally, but a personal touch is vital!

Lack of personal touch can provoke the audience to stay away from your posts as they cannot connect with your post. So, a tinge of personal touch is necessary for your post. Thus, a social media cell forms an inseparable part of any organization and it is the most important factor to attract the audience to your business through social media posts. Kaizen Design Studio, one of the top social media companies in Pune creates engaging posts to attract the audience towards your business like a magnet! 

[mgkaizen]

TAKE YOUR FIRST DIGITAL STEP WITH A WEB DESIGN COMPANY

Thinking of getting into digital marketing for your business? You are on the right path. The first thing you need to do is get in touch with a good web design company in Pune. A good website is the start of a successful digital campaign. Therefore, you should take your first step into the digital sphere with a website.

How to Start?

You may have seen many ads stating that buying a domain and starting a website is easy, but that is not the truth. Buying a domain may be easy, but getting your website online is not. Though there are website builder apps and programs, a layperson would struggle to make their website as they have no knowledge of content, design and development. These three together are responsible for a good, functioning website.

Content

Content is text that would go on the website. This is where you provide the all the information about your business. From the history of your business to the offer, through well-written text, you have to impart knowledge to your website visitor. Web design companies employ the services of professional content writers who write content for your website. They are best suited to write content for your website.

Design

How many pages does your website need? How should they look? How should they feel? These question can be best answered by a web designer. Web design companies in Pune specialize in this task, and only they can create a good looking website that is appropriate for your business. A lot of technical aspects are involved in creating a website, and this task is best left to the experts.

Development

Many website builders allow you to develop website on their platform, but they are limited to their functionality. For additional functions and features, you will have to pay extra. However, if you hire a good web development company, they will develop your website on the right platform, along with the required functionalities. They are the better option.It is best to hire web design companies in Pune that will give you all of the above services. This further reduces your costs, and ensures consistency in the website. Your website can be your best salesperson, so, make sure you are investing with a good company.

[mgkaizen]

HOW WEB DESIGNING HAS CHANGED

Thinking of hiring a good website design and development company? First, here’s what you need to know about design. The Design is the process of collecting concepts and visually arranging and implementing them in order to create an image. Web design is the similar process of creating with the intention of presenting content on electronic web pages, which the end-user can access through the internet with the help of browsers like Google, Bing and many more. There are few key elements to web design and they are as follows.

Top Elements to Web Design

It depends. Search Engine Optimization should be included in order to have a web-marketing strategy. The key advantage of SEO is that it brings a good quality traffic leads. Many users tend not to click on “Paid Ads” unless it gives rise to user inquisitiveness. If your search results are displayed on the first page, it literally means that you are a trustworthy source. Plus, if there are other sites which have links to your website, then visitors will more likely trust your business, and your products and services. However, note that SEO comes at a cost. No matter how you look at it, whether if it’s your own time or hiring from SEO agencies in Pune to manage your SEO strategy, it will come at a reasonable cost.

Layout

Layout helps to arrange Ads, graphics and texts, which help the end-user to access the information at a glance. Layout helps to maintain the balance, consistency, and integrity of the design.

Color

Colours vary on the purpose and the client’s needs, the design may be simple black-and-white to multicoloured. It also states the personality of the person or the brand of the organization, using web-safe colours for web designing and brand promotion.

Graphics

Graphics include photos, logos or clipart, which make the page more eye-catching. All the elements of graphics need to collaborate in order to be placed fittingly, working with the colour and content of the web page.

Fonts

A website’s design can be enhanced with the help of using different fonts. Use of fonts matters because they make it easy for the end-user to read. Most designers work with ‘Web-safe fonts’, which are popular.

 Content

A message of a site can be helped through visuals and texts with the help of content and design. Texts should be expressive and relevant, so that the reader doesn’t get confused. Content should be optimized for search engines

So how has web designing changed over the course of time?

Simply put, the concept of web designing has changed a lot in the last two decades but one needs to ask where are they going? Or how will the website be in the future? In today’s era, technology is moving at such a rapid pace that it’s difficult to keep up with the kind of technologies that are out there. Within a span of few years, technology has changed our means of communication, how we find information, where and what we buy and many more. Industries like fashion and arts have adapted to these changes related to taste and styles. In this way, even e-commerce web design and web design trends come and go. Websites, which used to have a simple appearance, but are highly complex from a coding point of view, have been changed by new programs and additions, which has had a massive impact on web design landscape. Let’s look at how web design trends have evolved and changed in the past few years.

1. Availability of web fonts is making headers even more visual –

The first thing your need is a logo. A logo is a graphic mark, artwork, or symbol that represents a business, organisation, community, or even an individual. One of the main reasons behind it is strong recall value. Therefore, your logo too will be related to your business’ name, initials, it’s field or some other important element. Ensure you brief your creative agency about the colours, designs, and your expectations from the logo.

2. Evolution of HTML to HTML5 –

During the past, the structure of a website’s design used to be modest, which led to the complexity of using a website. But with HTML5 it has changed the structure of a website making it user-friendly and improving the quality of a website.

3. GIF images the next big thing compared to PNG –

GIF images are simple to make with the help of an animation program. Plus, they do not require a web browser to have a plug-in. PNG images are good enough, but they have their disadvantages.PNG allows broader range of images, but there used to be some distortion in the pixel levels when used at different resolutions. E.g. – If a user is viewing an image at 1200 pixels, but the image is designed for 600 pixels, then the image would have some distortion.

 4. Organic contents for SERPs are replacing META –

HTML was a huge part of web design when it was new. Although HTML is required to make a page, different programs like MUSE have turned coding skills more out of date. Due to which coding, along with meta tags and meta data has become a thing of the past. Instead, organic content is helping SERPs, as search engines are now looking for data that’s been established within and outside the confines of a page.

5. Stylesheets have become more popular –

Over the past 10 years, CSS sheets have become more popular among web designers who work with coders (or who know coding). This has given rise to user interaction and easy to use by designers. CSS sheets are becoming more organized as coding has become cleaner and easier to understand, and its functionalities have also increased.

6. Technology –

Small businesses do not require you to invest ample of cash in order to set-up an online business. This is because hardware and software costs have significantly reduced over the past 10 years. As a result, website design has gotten cheaper. One of the main factors for this has given rise to open source software packages like WordPress and Magento. This software allows a developer to build websites at a very cheap rate. Web applications that require being built from scratch is now a thing of the past. A professional web development in Pune will offer the service of developing websites and applications on a platform. Web designing has certainly changed with new trends, but we can’t predict the future of web designing. But one thing is for sure, web designing, with time, will be more efficient and even easier to do. Therefore, businesses need to hire a good website design and development company who understand the intricacies of design and will provide the best looking and functional website for your business.

[mgkaizen]

VITAL WORDPRESS SEO PLUGINS - A DIGITAL MARKETERS TOOLBOX

Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Search engines are a major source of traffic for most websites. That’s why our users often ask us for SEO tips and plugins that can help improve SEO. Kaizen Design Studio, the best SEO service company in Pune will help you to boost your SEO by choosing the perfect plugin, thus leading your brand towards success! Here is a list of the best WordPress SEO plugins that are highly regarded within the SEO community. 

Yoast SEO

It is one of the most downloaded WordPress plugins of all time. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO needs. The wizard will walk you through technical aspects. It will also help you optimize better keywords, title tags, meta descriptions and much more.

SEMRush

SEMRush is a tool that can be used to gather analytics and insights from their competitors to help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into your competitor’s advertising strategies, and much more. Kaizen Design Studio, one of the best SEO service company in Pune will help you to garner more reach through social media by using the best SEO plugins and strategies that will help to enhance your social media activity!

Broken Link Checker

Broken links can affect your site’s SEO. If you have been running a blog for a while, then you should check your site for broken links.  Broken Link Checker can fix your problems. It is a free plugin that allows you to find broken links on your WordPress site. You can fix those links without even editing your posts. 

Keyword Tool

Keyword Tool is one of the best free keyword research tools available. It allows you to simply generate keyword ideas by typing in a keyword. Google’s autosuggest feature gathers these keyword suggestions. Many agencies providing an SEO service company in Pune find the tool useful for their research. It is extraordinary in terms of usage and it helps in generating the perfect keywords for you. 

Open Site Explorer

Open Site Explorer is a free tool allows you to check data for any domain name. You can see who is linking to that domain and what anchor texts they are using, significantly reducing our burden. Apart from that, Open Site Explorer offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.

When it comes to optimizing your WordPress site for search engine optimization, there are hundreds of plugins that can provide a better experience for users. However, if your time is limited, consider adding these recommended plugins right away. Kaizen Design Studio, one of the top SEO service company in Pune will help you to optimize your brand to a great extent!

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web development services in pune

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website development company in pune

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THINGS EVERY SOCIAL MEDIA MANAGER SHOULD BE DOING

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social media marketing company in pune

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THINGS EVERY SOCIAL MEDIA MANAGER SHOULD BE DOING

A social manager has to do more than just generating leads through social media. S/he has to strive harder for conversions through social media. A digital marketing company does not just need a great social media manager with lead conversion skills but also expects a person who is updated with the current trends of the industry. Every social media manager has to be in sync with the social media trends and also, what s/he can do to apply them correctly. Kaizen Design Studio, a social media marketing agency in Pune has the best social media team that is updated with new advancements in the industry.

Many small errors lead to flawed management. Take this statement as a lesson from 2019 and breathe in some discipline in your daily tasks. Try to improve your performance in 2021 with simple steps. Here are some insights into what every social media manager should be doing in 2021. 

Improve your Social Media advertising

Social Media advertising is vital for any brand’s success. It involves a plethora of procedures such as Setting up ad campaigns, analyzing ad performances, deciding the budget for the campaigns, crafting amazing content for audience engagement and so on. Analyze every step carefully and make sure that social media advertising is executed properly and yields a greater return on investments. 

Automatic scheduling of Social Media posts

With the beginning of a new decade, start a new tradition for increased efficiency! The new decade will be filled with more clients and more posts. Human errors are possible if there is too much social media posting on one’s hands. To improve efficiency, automate your social media posts. There are many automated tools available for scheduling social media posts. Embrace these tools and increase your efficiency. 

Keep a close eye on your competitors

Now, this doesn’t mean that you have to be a detective and constantly keep checking what your competitors are doing! Take some time out of your work and analyze what your competitors are up to. Observe their mistakes, the ideas they implement while posting, the type of posts being created for the same and other factors. This will enable you to improve your efficiency and precision in work. The mistakes your competitors commit can be avoided and the improvements they show can be implemented by you. 

Change your hashtag strategy

Instagram is a hub for using hashtags for attracting an audience related to the specific hashtag. You may have the habit of using all the hashtags relevant to the topic to the limit of 30. This may scatter your audience. Instead of using 30 hashtags at once, use 8-10 hashtags that are perfect for the topic of the post. This will bring a larger niche audience to your brand. 

Social media is busy and overcrowded with a range of content types. In addition to all these improvements in 2021, make sure that you spare time for yourself as well. Without mental pleasures, you can’t expect to perform well! Make it a point to take mental breaks whenever possible. 

If you are looking for a good digital marketing agency in Pune, Kaizen Design Studio is the best for you! One of the renowned social media marketing agency in Pune, Kaizen Design Studio, with it’s efficient and talented social media will spearhead your brand towards success for sure! 

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

 Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan, Khurd, Pune, 411021 Email Id: info@kaizendesignstudio.com Website: https://www.kaizendesignstudio.com

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FACEBOOK ADS VS INSTAGRAM ADS

Social media has become an irreplaceable part of our lives. Social media giants like Facebook and Instagram have transformed the way of communication. Before the advent of social media, the means of communication was totally different and also in terms of business, Print media ruled the roost. If you want a great social media strategy, Kaizen Design Studio, a social media marketing company in Pune is the best option. But as the social media trend heightened, digital media became the king of advertising. Many social media strategies were carved out for attracting people through engagement. One of the best Social media companies in Pune, Kaizen will make sure that the strategy implemented will garner the maximum audience on social media. 

Both Facebook and Instagram belong to the same parent company but are different in terms of many aspects. They are the most popular social networks among social media marketers. Both are very engaging, and branding opportunities are plenty. Ads comprise an important part of any social media strategy and both platforms offer advertising opportunities through their ads. Let’s examine the difference between the two platforms. 

Engagement

Engagement is a vital factor that leads a company or brand towards success. How a prospective buyer connects with your brand depends on the social media strategy and the engagement level of the audience. In terms of engagement, Instagram leads from the front. Statistics reveal that over 95 million photos and videos are shared every day on Instagram. Facebook is also good in terms of engagement but not as impactful as Instagram. It ranks second in terms of Instagram. 

Reach

Statistically speaking, Instagram has 80 million active users and Facebook has 2.2 billion active users. In this context, Facebook emerges a clear winner. If you are looking to increase your brand’s visibility, reach is important. Facebook is the best platform for maximum brand visibility. Your search for a great social media marketing company in Pune ends with Kaizen Design Studio.

Audience

If your brand is about endorsing a product that appeals more to the younger audience, Instagram is the ideal platform for marketing. The younger audience is more hooked to Instagram rather than Facebook. So, for a great younger audience reach, Instagram is way better than Facebook. 

Picking up the right platform depends on how and what type of product you want to market. If you are in a confusion about what to market and where to market, Kaizen Design Studio, a social media company in Pune can help you. Ranking among the best social media marketing agencies in Pune, Kaizen Design Studio has the best experience in terms of creating excellent social media strategy according to the requirement of your product. The experienced and trained team of Kaizen Design Studio will help you right from scratch.

  The social media agency in Pune has state of the art technology that keeps up with today’s trend and enables the team to create an amazing social media strategy for you. This makes Kaizen Design Studio one of the best SMO companies in Pune. So, the next time you are looking for a good social media marketing company in Pune, look no further and select Kaizen Design Studio!

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

  Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan, Khurd, Pune, 411021 Email Id: info@kaizendesignstudio.com Website: https://www.kaizendesignstudio.com