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SEO in 2019: Predictions, Tips, and Strategies

As with previous years, our SEO team has put a lot of thought into our 2019 SEO best practices, predictions, and SEO ranking tips. Filled with today’s latest and greatest SEO techniques and strategies, you’re sure to dominate your industry if you properly execute these SEO tactics in 2019 and beyond. As with all of our SEO tips and suggestions, please be sure to test and measure, use only white-hate SEO techniques, and thank us when you’re ranked!

SEO Ranking and User Experience in 2019

As search algorithms become more and more advanced, user actions will play an important role in SEO and ranking. In fact, search engines like Google are advancing so much that they are actually learning user intent – this is called machine learning. Something that we’ve always preached with our SEO services is that you should always give the user the best experience possible. This correlates into longer time-on-site and less bounce rate, translating into improved rankings.

As the use of machine learning increases, user signals will factor more prominently into search engine rankings. UX issues could therefore prevent brands from reaching their potential in the organic search results — and, thinking more broadly, could stifle conversion performance.

What is RankBrain?

RankBrain is a form of machine learning that helps Google prioritize search results for their users. Ultimately, Google has a responsibility to provide their users with the best possible results too – RankBrain delivers those results.

In short, RankBrain measures how a user interacts with the provided search results.

Here’s a quick example of how RankBrain affects SEO: Let’s say you do a search for “Best Website Designs of 2018”. You fed a list of Google results based on this query and you click on a listing that’s most enticing to you. You find that this content is the best content ever and you read through every single word of it. Google is picking up on this, noticing the time you’ve spent on this particular article, and guess what? They’ll be using that single to improve the ranking of that page that you clicked on.

The same theory works for content that is not highly valued. If RankBrain sees that users are clicking on the #1 result for this search, arriving on the page but immediately bouncing within a few seconds, RankBrain recognizes this and will demote this page and push it further down on the page.

“In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”

Important data points for RankBrain and SEO:

Dwell Time – How long someone spends on a specific page Click Through Rate – The percentage of users that click on a specific result

Clickthrough Rate (CTR) and SEO Rankings in 2019

If you’re looking to really improve your SEO for 2019, you must improve your CTR. Google rewards websites with higher click through rates. If you think about it, if no users are clicking on your page then why would Google reward you with improved rankings?

Content Remains King for SEO in 2019

As with previous SEO ranking guides and lists, content has made the list and will most likely continue to be one of the most important ranking factors for most websites. As the data suggests, content that is informative, educational, creative, and lengthy seems to rank the highest.

Looking back at previous SEO ranking factor lists from years past, Google looked at the frequency and volume of published posts or articles when ranking. Now, Google is much more focused on the quality of content, bumping up content that exceeds the 2,000 word mark. In fact, you can go months without publishing a single piece of content on your website and the be pushed to the top of Google for a single piece of content that is highly researched and well thought-out.

How To Write Comprehensive, In-Depth Content that’s Contextual in 2019

Going back a few years, one of Google’s top SEO ranking factors was content. As previously mentioned, they focused on the volume of content produced around specific keywords. While Google still takes this into consideration to some degree, they’re getting a bit wiser as you may know and focusing more on context.

One topic we try to continuously drive home is the fact that Google wants to provide their users with the best possible user experience. After all, Google keeps its users coming back time and time again because of this. This leads to BILLIONS in ad revenue generated through Google Adwords. While this is a totally separate topic, it’s important to know WHY Google wants to provide the best experience so that users continue to return.

Providing contextual content is important because that page is most likely providing the best information for that specific topic. Think Wikipedia. There’s a reason why Wiki pages always continue to rank high in search results. It’s because of the DEPTH of content on a specific topic. Google knows that the information provided is going to prove to be the most useful to the USER.

If you’re looking to provide in-depth content to your end users, try shooting for content that exceeds the 2,000 word mark. With this goal in mind, you’re more likely to give the user the best and most useful content.

LSI Keywords for Improved SEO Rankings in 2019 and Beyond

After you’ve mastered hitting the 2,000 word count mark, go back into your content and start adding LSI keywords throughout. These are keywords that are most commonly related to your content and page topic.

How to Find LSI Keywords

Okay, so we’ve identified the fact that Google loves LSI keywords when ranking pages, but how can you source LSI keywords for your content and improve your SEO?

Common LSI tools include:

LSI Graph https://lsigraph.com/

Google. Yes, just Google!

When searching Google for your main target keyword, scroll down to the bottom of the results page and look for “Searches related to…” The search terms you see in bold are LSI keywords. Google is actually doing the work for you and letting you know that these should be included in your content.

SEO and Mobile-First Indexing in 2019

In 2017 Google announced that they they’ll be moving to a “mobile-first index”. What this means is that the version that Google see as your mobile version will be used as the most important version. In other words, if you have a separate mobile website with outdated content that differs from your main desktop version, Google will be serving the mobile version first.

This update is huge, but I think we all saw it coming from a mile away. Today, 60% of searches are made on mobile, and we can expect this figure to grow in the future.

How Can You Prepare for Mobile First Index in 2019?

In the past, it was common to see websites with both a desktop version and a mobile version of their site. While the content that was served to users on mobile devices was clean and easy to read, maintaining this content meant double-duty. You needed to update both your desktop and your mobile website. So it’s very important that your content is consistent across mobile and desktop. The best way to do so is to have a mobile-responsive website. As mobile-responsive website will ensure that ONE singular version will fit on almost any mobile device AND your desktop. This should eliminate the need to maintain two separate versions of your website.

Voice Search and SEO in 2019

Did you know that at least 40% of adults perform a form of voice search every single day? In fact, voice searches performed in Google are up for than 35 times since 2008, and, 20% of all searches on a mobile device are made through voice search.

So, how do you optimize your website for voice search in 2019?

First, it’s important to know that your website mush be on the first page of Google in order to appear in the search results. Next, your content is best presented in question and answer format. Data is certainly suggesting that the results generating by voice search are in question format. Feel free to test it out yourself.

Visual Content is Critical for SEO in 2019

Just like text based content, users love visuals. If you notice most forms of ads on social media these days are either video, gifs, or image based. Rarely do you ever see simple links being promoted on social media these days.

To take advantage of this upward trend and to improve your SEO, use lots of images, especially embeddable images. Embeddable images are images that a user can easily grab and use on their own website. The benefit is that the embed link and ALT text will be pointing back to your website.

Run a Blog? Encourage Blog Commenting for Improved SEO

While they sometimes appears to look spammy, blog comments actually help with SEO and rankings. In 2017, Google announced that blog commenting can actually help.

In fact, Google also stating that on-site blog commenting is a better engagement signal than social commenting. So go ahead and produce great content that attracts comments from your community. It can only help!

SEO Ranking Basics Not to Forget

While the landscape and trends typically shifts a bit from one year to the next in the SEO world, there are many SEO ranking factors that are always consistent. Below is a short list of actionable SEO tasks that even the most novice SEO can handle. Tackles this handful of SEO tasks in 2018 to ensure your site is well positioned for the future.

Crawlable, accessible URL whose content Google can easily crawl and parse.

Google has a lot of pages to crawl. So why not make it easy for them to crawl your website and figure out what’s going on? Short, easily distinguish URLs are great for SEO. In fact, for 2018, we recommend keeping your URLs as short as possible. In the past, it was common to see an entire long-tail keyword string appear in the URL. While this isn’t necessarily a bad tactic, it’s not optimal.

Here’s an example:

Instead of https://examplewebsite.com/search-engine-optimzation-checklist-2018

Why not use https://examplewebsite.com/seo-checklist-2018

Both provide the same content, but the latter is more concise and to the point. From what we’re seen with our clients, Google appreciates this and rewards the page with better rankings.

Keyword research

Be sure to keep a good list of your core keywords. On top of that, expand those “money” keywords into long-tail keywords. This kinda goes back to that question and answer format for voice search. Long-tail keywords are perfect for this type of content and great for SEO.

Compelling title, META description, and heading tags

As we’ve mentioned CTR is a great signal to Google that your page has something interesting to say. The best way to get a high CTR is to create compelling titles and META descriptions. Once on-page, users find that content that’s easily organized using proper heading tags is easiest to read. Keeping users engaged on your website is one of the best ways to keep them coming back for more!

Use rich snippets and schema markup

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.

Fast loading times

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

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Visionisto

The very first step in an outbound advertising campaign is properly assessing a service or product. It is possible to then align your traditional advertising campaigns with your online resources as time passes. If you want to get more interesting details about fort lauderdale seo, you may go here to know more about it.

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Visionisto SEO Launches Enhanced Website for 2019

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Free SEO Tools by Visionisto Media

Below is just a small sampling of Free SEO tools and services curated by the Fort Lauderdale SEO team at Visionisto Media.

Copyscape http://www.copyscape.com/

Frobee Robots.txt Checker http://www.frobee.com/robots-txt-check

GetListed https://getlisted.org/

Google Keyword Planner http://adwords.google.com/keywordplanner

Google Analytics http://www.google.com/analytics/

Google Map Maker http://www.google.com/mapmaker

Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights

Google SERP Snippet Optimization Tool http://www.seomofo.com/snippet-optimizer.html

Google Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets

Google Webmaster http://www.google.com/webmasters/

Schema Creator http://schema-creator.org/

Wayback Machine http://archive.org/web/web.php

Yoast WordPress SEO Plugin http://yoast.com/wordpress/seo/

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Small Business Social Media Infographic

In a survey of 500 small businesses by Vertical Response, they discovered that nearly 66% are using social media in some fashion.  However, the results are mostly pointing to Facebook and Twitter, while most are avoiding Google Plus, LinkedIn and Pinterest.

These 3 stepbrothers of social media are essential for your marketing.  Especially Google Plus if you’re looking for SEO results and Pinterest if you have a product or service that can produce great visual content.

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Really Slow Pages? Expect a Notice in Google Search Console

Driving slow? Get out of the passing lane! That's what Google is suggesting with their new Google Search Console messages alerting site owners about really slow pages on their websites. This could potentially affect your SEO!

However, your website must be verified in Google Search Console in order to even be considered for the not-so-positive news. If you do see an alert in your account, it's time to optimize.

Back in July, 2018, Google announced a Speed Update saying that it was “rolling out for all users.” At that time, it was only affecting mobile results, but seems to be advancing its way towards desktop searches too.

Google’s Zhiheng Wang and Doantam Phan wrote:

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Google recommends you use the new updated PageSpeed report and tools like LightHouse to measure page speed and make improvements.

At that time, Google announced that the Speed Update will "only affect a small percentage of queries". This tells us that the update is targeted at only the slowest of the slow.

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Our latest project this week: we launched the new Sisselman Medical Group website. Total project cycle = 3 weeks. Scope = design, development, content writing, SEO. Contact us today if you have a project that needs to be completed quickly. . . . . . . . #seo #webdesign #wordpress #wordpressdeveloper #design #websitedesign #websitedevelopment #googleads #adwords #fortlauderdale #miami #visionisto #visionistoseo (at Visionisto SEO) https://www.instagram.com/p/BpZXdMhAPMt/?utm_source=ig_tumblr_share&igshid=12wm0wzr2cse1

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Thinking About Starting an SEO Agency? Read This First

If you’re like me, you’ve got that entrepreneurial spirit and you just have that need and desire to create whenever possible. Whether it’s a website that sells Hip Hop inspired posters, a plant-based sanitizing mist, or a Fort Lauderdale SEO agency, you feel the need to continue to create new and exciting things.

If you’ve ever thought about creating your own SEO or digital marketing agency, you’re not alone. It’s a lucrative, yet very competitive and crowded market at this time, and it’s expected to grow even more over the next few years. And for good reason. The demand for SEO, professionals for Google Ads management, and social media experts are all growing. People are searching for, and buying more products online every day, so the demand for professionals to assist these business owners is also increasing.

If you’ve ever thought about starting your own SEO or digital marketing agency, I’m here to help you weigh the pros and cons. Take it from me, I’ve built an SEO agency in Fort Lauderdale, so I know a few things, and I’m happy to share.

Pros of Starting Your Own SEO or Digital Marketing Agency:

1. You have the desire to make more money

This is a no-brainer. Money is what drives most entrepreneurs. It’s what drives me. It’s not the ONLY reason I started an SEO agency, but it was very important.

When you are your own boss your destiny is in your hands. There is a direct correlation between how hard your work and how much money you make. It’s that simple.

2. You have something to give the SEO community

What I don’t recommend is that you start an SEO agency without any knowledge of the industry basics. However, if you do know more than just a little, and have experience, why not apply it to help local businesses grow and prosper? Take your knowledge and share it with the community and industry. The SEO world will be a better place.

3. You like the challenge

If you’re like me, you played sports growing up and you were very competitive. It’s important to take that competitive nature into the business world because you WILL need it. One of the most important aspects of running your own SEO business is sales, and if you are not competitive then you will most likely fail in the sales department. However, if you decide to link-up wit a partner and split the responsibilities, maybe you don’t have to spend too much time on sales – but you should still have that competitive nature.

4. You’re organized

If you plan on succeeding running your own SEO or digital marketing agency, you’ll need to be organized. If you’re not doing it for success than what’s the point, right?

Most that jump into the agency game don’t realize how much is involved in the day to day management of running the business. You need to be organized. To give you an idea of what you’ll need to manage, see below. Keep in mind this is only the tip of the iceberg:

Sales and prospecting Scheduling discovery calls Auditing websites Creating proposals Closing prospects On-boarding prospects Assigning tasks Checking the accuracy of assigned tasks Client and prospect follow-up Billing Marketing for own company (how else are you going to get business??) Marketing for your clients Producing content for your blog Getting eyes on your blog Keeping yourself educated on the industry and strategies etc… etc……

The list goes on, so if you’re organized, you’ll be in a lot better shape.

Cons of Starting Your Own SEO or Digital Marketing Agency

1. No more personal time

If you’re really looking to make a career out of this agency thing, you’re going to have to work. Most that jump right into it most likely watched a few YouTube videos showing you just how EASY!! it is to start your own business. Keep in mind that these YouTube channels are trying to get views on their videos so that THEY can make money. Can you say “click bait”? Ever wonder why there’s so many people selling systems and programs on HOW to do it? They’re going that route because actually running the agency is HARD work, so plan accordingly.

2. Very little money to start

If you’re just starting out and haven’t built up a client base while working a 9-5 job, you’re most likely starting at $0. Time to get on it! Even with your first couple of clients, most of that money will be spent on the clients directly. You’ll see just how fast the money gets eaten up, especially if you’re outsourcing some of the work initially.

3. You SUCK at sales

As mentioned above, sales is VERY important to the success of your business. If you’re not a natural salesman, it’s going to be very hard to sell a product or service to a business that doesn’t realize the need it. If you plan on outsourcing your sales, be ready to hire, train, and fire as needed. 9 out of 10 sales reps will NOT work out, so you’ll need more time for that hiring.

4. Very competitive

As this industry grows, there will be more and more SEO and digital marketing agencies popping up in your own back yard. That will make it just that more hard to get new business in the door. Especially since this is a business that anyone can start from their home with very little startup costs, the barriers to entry is very small, so be prepared.

With the Pros and Cons out of the way, let me off some additional advice before you make your decision…

Thinking of Starting an SEO Agency. Final Advice…

Just Do It – Like the iconic Nike saying, if you’re leaning towards starting your own agency, you have to jump in all the way. If you tip-toe into the agency world, you’ll get eaten alive. So embrace everything that needs to happen in order to be successful.

Choose a lucrative niche – Focus on high ticket clients like doctors, lawyers, surgeons, etc. to get your business going. Landing only a handful of any of the above can help float your business while you get it off the ground.

Don’t be a bottom-feeder – If you Google “SEO service” today, you’ll see plenty of ads promoting their SEO services for $500, $300, even $100 a month. Now, you get what you pay for, but keep in mind that you’re client is expecting results whether they’re paying $100 or $2000, so price your services accordingly. Also, in my experience, the clients that are NOT willing to invest in SEO and the future of their business are oftentimes not the best clients. They’re needy, need a lot of attention, and seem to keep you from helping your more profitable clients.

Set client expectations correctly – Tying into your pricing model, it’s a good idea to set SEO packages for clients to choose. Within each package is a set of deliverables, either on a weekly, monthly, or whatever basis. Having your clients see the tasks and deliverables ensure they know what to expect each month. This will keep them from asking “what’s going on with my SEO???”

There you have it. My two cents. I hope you use this guide to make well informed decisions before jumping into the agency pool head first.

Of course, if you should have any questions or need advice, feel free to reach out to me directly or drop a line in the comments section.

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Interview with Visionisto SEO

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As Visionisto continues to grow, we're looking to expand our team. We're currently looking for talented Accountant Managers with a background in digital marketing. DM for more info. .. . . . #hiring #jobs #career #seo #digitalmarketing #marketing #agencylife #smallbusiness #fortlauderdale #google #seoagency #seoforauderdale #miami #remote #remoteworking #freelance #freelancer #upwork (at Fort Lauderdale, Florida) https://www.instagram.com/p/Bp5DVvmgC1H/?utm_source=ig_tumblr_share&igshid=1ma4g92edl7kp

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Optimizing for Google Home Hub? Yes, it's a thing. Check out our latest blog post linked from our bio. . . . . . . #seo #searchenginemarketing #searchengineoptimization #localseo #localbusiness #localbiz #google #googlehomehub #googlehub #sem #fortlauderdale #miami #florida (at Visionisto SEO) https://www.instagram.com/p/BppRfxTAXai/?utm_source=ig_tumblr_share&igshid=cbm78k87lon3

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SEO Fort Lauderdale

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Wow You're #1 on Google! Aww, No Leads??

While constant SEO and Google updates seem to thin out the heard a bit, there's still no shortage of agencies promising results with minimum effort.  When I consult with a small business, I will often turn down business because they simply want  to be on page one for a few search terms, but they don't understand that that won't necessarily convert to sales or leads.

Aside from picking the wrong keywords, agencies rarely consult on site design and conversion optimization.  It's wonderful news that you're now on the front page of Google for your bestest keyword, but what about that 90's site design you're still working with?  When potential customers come to your site, what's the first impression they get?  Internet users are becoming smarter and smarter with each day that passes.  So if you're not ensuring the best UX possible, then you're missing the big picture.

If you're in the process of hiring an SEO company, think BIGGER!  After all, I'm sure you're competing with some pretty big boys in your industry, right?  You'll need every edge possible to beat them to the finish line and win the business.  Don't fudge up right out of the gate.

For more information on SEO and conversion optimization, follow us on Facebook for our daily tips and small business marketing advice.

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SEO For Your Facebook Page

Be sure to check out our Facebook Page for helpful SEO, Conversion and Marketing tips.  Most recently, we shared this helpful SEO video for your business Facebook Page, http://www.facebook.com/visionisto

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New business card design for the team.  This will be the back of the card, with traditional info (with out creative spin) on the front-side.