#weirdest feeling learning some of your favorite characters are actually Widely Hated

[snobgoblin]

being in fandom spaces will make you realize people are way more capable of hating women than you thought possible

[surveys-at-your-service]

Survey #396

“every time i leave, you say you won’t be there, & you’re always there”

So, is it gif with a hard G or soft G? I used to say "jif," but now I pronounce it as "gif." If you use libraries, what is the largest overdue fine you’ve ever had? *shrug* Do you ever borrow things other than books from the library? I remember back in the day, they used to offer educational computer games, and I bought a dinosaur one as a kid that I was madly obsessed with. Are there still any movie rental places left where you live? Just Redbox things outside of some stores. Do you ever buy secondhand books (or DVDs, video games, CDs)? Yeah; Ebay is my friend. Or do you prefer them to be brand new? I mean yeah, but it's not a massive deal to me so long the thing is operational or not falling apart. Do you ever write fanfic? Of what? Nah. Do you ever READ fanfic? Of what? Also nah. Do you have a favorite classical composer? No. Have you ever had multicolored/rainbow hair? No, but I would LOVE to. What kind of hats, if any, do you like to wear? I don't wear hats. What is your #1 deal-breaker with friendships? If you're manipulative, byyyyyeeeee~ Who is your favorite character on Bob’s Burgers and why? (If you watch it) I've seen some episodes, but I don't actually watch it. Have you ever had a retro celebrity crush? Like a crush on an “old” celebrity who was most famous a long time ago or is long dead? Audrey Hepburn, for one, is drop-dead GORGEOUS. When you buy/receive new clothes, do you instantly wear them or wash first? It depends on what I bought and where it's from. What’s the weirdest item you’ve seen for sale on Ebay? Idk. Are parents to blame for what their kids do on the Internet? No; kids make their own choices. I do, however, believe the parents should monitor what they do until they reach a certain degree of maturity, as well as the child's history with what they've done on the Internet. Do you use acronyms to remember things? Sometimes. Do you take pills like Tylenol for the littlest aches and pains? No. Only if I'm really in pain will I take Ibuprofen/Advil. Don’t you think Crocs are ugly? Big time. I don't know why they're in vogue now when they used to be so widely hated. When was the last time you went roller skating? Oh, it's been years. Who was your favorite Ninja Turtle? I was never into the franchise. Horror flicks make you: laugh, scream, or squirm? I prefer the ones that make you uneasy. I'm not a big fan of the nasty ones, and I want to feel on edge when I'm watching a horror film, but it's EXTREMELY rare I become legitimately scared. If you could become a doctor, what would you specialize in? Uhhhh. Maybe genetic disorders. What’s the cutest thing a little kid has ever said to/in front of you? I'm sure it was something my niece or nephew said, but I'm unsure of what. They've said many adorable things. Did any characters from TV shows scare you as a kid? Which one(s)? FUCKING KING RAMSES FROM COURAGE THE COWARDLY DOG. FUCK he gave me nightmares. What’s the saddest thing you’ve heard on the news recently? I was very saddened to hear about the giraffe that died giving birth. Do you believe that acupuncture works? I'm not educated enough on this subject. Have you ever been hypnotized? No, and I don't believe it's possible to be. What’s the first food you can smell when you enter the mall? The soft pretzels, omg. That little stand is my favorite part of our local mall. They make DELICIOUS pretzels. What is the worst hurt you’ve ever experienced? Jason leaving. Are huge muscles gross or sexy? Like serious body builders, it's gross to me. I prefer a natural musculature. Have you ever fished and caught something weird? I know I have, but what isn't coming to mind. Do you use an umbrella when it rains? Unless it is absolutely pouring, no. Do you like getting caught in the rain? No. What is the hardest part of cleaning for you? It requires physical exertion and I am INCREDIBLY weak with non-existent stamina. Do you have any fake flowers in your room? No. Do you own any succulents? No. What is your favorite thing about spring? The only thing I like about spring are all the flowers. What is something you find hard to draw? HANDS. UGH. Was it sunny for your senior prom pictures? Sigh. It was a beautiful sunset. I REALLY wish I didn't delete all those pictures from existence. Have you ever seen a double rainbow? I've seen like, a triple rainbow. What’s one thing you want to learn how to make? Your ordinary meals. I really want to be able to cook my own food from scratch. Do you have stomach issues? Maybe TMI, but it's been questioned but not fully examined that I may have IBS. My stomach is very sensitive. When was the last time you apologized and didn’t mean it? I'm not sure. Do you prefer to be the “talker” or the “listener” in a conversation? The listener. What’s a movie that you think everyone should see? Johnny Got His Gun. If you could have any hair color, what color would you want? Either pastel pink or light creamsicle orange. When was the last time you saw your “first love”? February of 2017. Who’s the smartest person you know personally? My best guy friend Girt. What makes them so smart? He's just very intelligent. Book-smart. Are there any bands/artists that get you all emotional? Ozzy. He and his music are so important to me. What’s your favourite aunt or uncle’s first name? Robert. Have you ever done a first aid course? No. What time do you generally wake up in the morning? It varies from like, 6:00-8:30ish. If you could have one superpower, what would it be? Definitely shapeshifting. I'd love to be a druid, man. Do you ever make surveys? If so, are they long or short? No, but I combine them because I don't like surveys that are too short by my standards. When is the next time you’ll change your hairstyle? Will you color it? Honestly, probably never. I love my current hairstyle, but I most certainly plan on dyeing it maaaany more times. As a child, what was your favorite game to play? I was hooked on the first three Spyro games. I would play 'em over and over. Do any of your siblings have significant others? Do you like them? My older sister is married, and I am NOT a fan of her husband. He's WAY too conservative and bigoted and racist and misogynistic, etc. etc. He's wonderful as a dad, like holy shit he loves his kids, but his beliefs are abhorrent. Dad's daughter is also married, and her husband is awesome. Mom's eldest daughter is also married, and her husband seems cool. My brother has a fiancee that I've never met. Do you believe in the concept of global warming? No fucking shit I do. It's impossible to logically deny, especially as the years go on. When was the last time you took a picture of something? Was it yourself? I took some pictures of this beautiful hydrangea bush outside the TMS office a few days ago. When drinking soda, do you prefer bottles or cans or poured in a glass? Cans, because it stays colder. Do you wear deodorant? Um, yes? If you had a pet pig, what would you name it? Probably something very unoriginal, like Wilbur. Do you like Led Zeppelin? I LOVE "Kashmir." "Stairway to Heaven" was madly important to me, but yeah... I can't listen to it anymore. Like seriously, I haven't in years. Do you like hugs? I do. Have you read the Constitution of the United States of America? Only the Bill of Rights for school. Do you have your own computer or use a family one? I have my own laptop. Do you take out the trash? Sometimes. Is there a calendar in the room you’re in? Outdated meerkat ones. What is your best friend’s name? Sara Jane. :') Have you ever seen a real-life cop chase? Maybe? What is your favorite shape? Circles. Are pigs adorable or dirty? They're precious! And pigs are actually a lot cleaner than people think, if they're not muddy. Anything moldy in your house? Not to my knowledge. Our old house had a serious mold problem, though, which is the primary reason we had to move. Especially with Mom having cancer at the time, she needed to be in the most sterile environment possible. Have you ever been in an earthquake? No. Do you enjoy history? No. Are you watching TV right now? No, but rather GameGrumps on YT. Could you ever be a mortician? True shit, it actually doesn't seem THAT bad. Can you solve a Rubik’s cube? Never seriously tried. How many pets do you have? Just two right now. Are you more close with your mom or dad? My mom. Who is the person that has impacted your life the most? Jason. Or Mom. Have you ever had a pet fish? Yeah. Poor things, they had terrible husbandry. I've learned a hell of a lot from a YouTuber/streamer that is like obsessed with fish about just how misinformed people are on how to take care of various fish. Your goldfish in that little bowl died for a reason, you know. Do you believe in ghosts? Yes. Do you prefer tea or coffee? Both suck. Have you ever vaped? No. How did your parents meet? They were co-workers. What was your first word? "Dada." Have you ever had a kinky dream about a celebrity? ... I mighta lmao. When was the last time you had Nutella? A long time ago. It reeeeaaaally needs to stay out of my house, because I will eat it straight out of the jar. Name someone with a sexy sounding voice. So I don't know where this was, but Mark was once credited in something as "if chocolate had a voice" and I was like YOU FUCKIN BET YOUR SWEET ASS.

[kadobeclothing]

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: “How do we make this brand really stand out?”

The constant battle to differentiate a brand in a crowded playing field is challenging, and it’s pushing some marketers to the extreme. We’ve rounded up 17 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out below for some unique inspiration for your next big campaign.

Unusual Brand Promotions 1. Purple Instead of doing a normal ad for its mattress technology, Purple, a company that targets millennials and young adults, pulled in the comedic duo of Tim and Eric to host a bizarre and trippy web series called “Purple Boys.”  In each episode of the Facebook-based series, Tim and Eric interview goofy fictional characters who are struggling to sleep. While each episode centers around entertainment, each character weaves Purple Mattress information into each scene. Each episode then culminates with someone getting a sound sleep on a Purple Mattress.  Want to see it for yourself? Check out the second episode of Purple Boys which follows a character named Joe Dunder in his quest to get to sleep and fight off the “Sunday Scaries.”

2. Skittles Instead of putting millions of dollars into one short Super Bowl advertisement, Skittles made a full-fledged musical titled “Broadway the Rainbow” — which made fun of advertising. The Skittles musica was formatted as one large and obvious ad that told the story of how manipulative the marketing industry was. Throughout the musical, all of the characters regularly spoke and sang about how advertisements ruined their lives and how they were living in one giant Skittles commercial. Even though Skittles charged $200 for each ticket, the musical sold out and went viral within days of its premiere. When the show was announced, USA Today called it, “the most inventive end run in the history of ambush advertising” because it capitalized on Super Bowl ads by immersing paying viewers into an obvious Skittles ad. To make the show more exclusive for paying customers, Skittles never aired it on television or online. To give you a quick idea of what it was like, here’s a highlight video:

Yes, creating a musical to advertise your company might seem like an outlandish way to spend your advertising dollars. But at a higher level, this campaign does show how marketers can get creative with ambush marketing to cause a buzz that gains attention from a wide range of audiences. 3.. GoPuff GoPuff, a company that allows you to order convenience store items through its app, has a number of odd commercials and ads. But one of the weirdest ways it promotes products on its app is by calling out the weird shopping list of items that people order late at night on its Twitter.

To the lady who just ordered three packs of Benadryl at 10:30 in the morning: WE FEEL YOU GIRL #screwyoupollen pic.twitter.com/y8kPvpV7gU — goPuff (@gopuff) May 2, 2017

Yep. It’s unusual to call out your customers for their weirdness, but while some prospects will learn more about the products you offer, other current customers might order odd things just to get a shoutout.  4. Nivea Kids Sunscreen This marketing stunt from Nivea made for some interesting headlines when it debuted at Cannes in 2016: Seagull drone poops sunscreen…uh, thanks (CNET), Nivea’s Drone Bird Poops Sunscreen on Your Kids (Dronelife), How Bad Was This Nivea Bird Poop Sunscreen Project, Really? (AgencySpy). The list goes on.  The folks at German agency Jung von Matt/Elbe designed this seagull drone to squirt Nivea Kids Sunscreen onto unsuspecting children on the beach. In the case study video below, they explain how the drone can be used to make sure all kids are protected from the sun, even when they refuse to apply sunscreen themselves. It may seem like a parody at first, but make no mistake: This drone is 100% real. Say what you will about the taste level of the pooping seagull concept — it definitely generated a lot of attention for Nivea and left an undeniably memorable impression. Cannes Lion jury president Sir John Hegarty told a group of journalists, “It’s the most stupid thing I think I’ve seen in my whole life. I actually thought the Monty Python team had gotten together and entered it into [Cannes], to see if we would vote for it.” Spoiler alert: They didn’t vote for it. Nivea’s well-intentioned pooping seagull flapped away from Cannes without any awards. 

5. Milka Chocolate When Swiss chocolate company Milka launched in France, they turned to Paris-based agency Buzzman to devise a unique way to introduce their product to the French people. The chocolatiers ended up removing a small square from 13 million of their classic milk chocolate bars, and giving consumers a choice: Do you want the “last square” sent back to you, or do you want to send it to a loved one? Consumers who received a Milka bar with a missing square were given a code they could enter online, where they could either send a small piece of chocolate — along with a personalized message — to a friend or family member, or enter their own address to have the missing piece returned to them. 

6. Cub Cadet PRO Z Riding Lawnmower Who says the physical press release is completely dead? To promote industrial brand Cub Cadet’s newest riding lawnmower, agency Colle+McVoy came up with a steel alternative to the classic 8.5-by-11 inch paper document.  The press release — which weighed in at a hefty 14 pounds, 13 ounces — was made entirely of Cub Cadet’s signature Triple 7-gauge steel, the same material used in their rugged lawnmowers. Outfitted with bolts and shipped to media outlets in a custom crate, the press release also came with a free crowbar (because why not?). 

Image Credit: Adweek 7. The Art Institute of Chicago and Airbnb Have you even dreamed of walking into one of your favorite paintings? How about staying the night? In this creative campaign to generate publicity for the Art Institute of Chicago’s Van Gogh exhibit in 2016, agency Leo Burnett partnered with Airbnb to create a unique, immersive experience for art lovers. The agency worked with designers and museum curators to meticulously transform a simple studio apartment in Chicago into one of the Dutch artist’s most recognizable paintings, Bedroom in Arles.  As part of the campaign, posters advertising a room to rent and resembling vintage newspaper classified ads were plastered around Chicago, inviting passersby to text “Van Gogh” — aka, Leo Burnett’s clever social media team, who fielded all messages in character. A few lucky early respondents were able to rent the room via Airbnb for only $10 a night. The campaign was a massive success for the Art Institute, leading to the museum’s largest daily exhibition attendance in 15 years, and earning them national media attention. 

Image Credit: AdAge 8. Tiger Beer’s Air-Ink Tiger Beer — an American-owned company that operates out of Singapore — wanted to find a way to turn air pollution into something useful and positive. Enter the talented team at Graviky Labs, who devised a scientific process to capture pollution and transform it into Air-Ink — a fluid black paint. The brand then worked with Australian agency Marcel Sydney to put the ink in the hands of influential street artists and film the results.  It turns out just 40-50 minutes of diesel car pollution can produce a rich shade of black ink, and artists were more than willing to incorporate the paint into their work for the project. 

9. Adobe Stock Apparel If you’re a marketer, you’ve experienced the pain of sorting through seemingly endless pages of bad stock photos in search of one that just isn’t too awful. To promote their new stock photo service Adobe Stock, Adobe partnered with Swedish agency Abby Priest to develop a tongue-in-cheek fashion line that features outdated, overused stock photos. “Some stock images have earned their place in the history books,” said Abby Priest’s Creative Director, Oskar Hellqvist, in a Q&A on Adobe’s blog. “Classic motifs that have been overused and established as hilarious clichés, known, loved and/or hated by all … Turning them into a limited edition clothing line is our way to salute them and an attempt to create something disruptive and unconventional in the genre.” You can see the full Adobe Stock Apparel lookbook here.

Image Credit: Adobe 10. UberPOOL As part of a major advertising push in Latin America, Uber’s in-house marketing team launched a guerrilla campaign in Mexico City, sending out a small army of drones equipped with cheeky signs promoting UberPOOL. Drivers were confronted with the small aircrafts and their mini-billboards while waiting in stagnant rush hour traffic.  Although they don’t plan to replicate the stunt in other markets (since doing something similar in the U.S. or Europe would require some major bureaucratic hoop-jumping), the stunt gained significant earned media attention for the car service app. 

Image Credit: MIT Technology Review 11. KMFA-FM Austin How do you get millennials interested in a classical radio station? This Twitter-powered metronome is a good start. Developed by agency Archer Malmo for Austin’s classical music station KMFA-FM, this metronome ticks at a tempo determined by the number of Tweets sent in the Texan city. “We want people to give KMFA a try — it’s not a stereotypical, stodgy classical music station,” Archer Malmo executive creative director Matt Rand told AdWeek. “That audience happens to be younger and use Twitter more, so basing our ‘heartbeat of the city’ off Twitter volume is a fitting way to connect with them.”

Image Credit: Adweek 12. Laphroaig Most ads run for 30 seconds. This spot from Laphroaig Whiskey clocks in at three and a half hours — and it was all filmed in a single take. U.K. agency Multiply was behind the video, which features comedian Andy Daly reading real reviews of Laphroaig in a filibuster-style speech. Ranging from glowing to downright disgusted, the strongly worded and ultimately mixed reviews are intended to highlight the polarizing nature of Laphroaig — you either love it, or you hate it. But the brand wants to hear about it.

13. Lipton Green Tea To encourage consumers to make healthier choices while shopping for groceries, Lipton Green Tea partnered with agency Wunderman MENA to create a shopping cart that tracks your steps, calories burned, and time spent moving at the grocery store. Aimed at people too busy for regular exercise, the cart is intended to show consumers how many calories they can burn just by walking around at the grocery store. The hope is that they’ll also think twice about what they put in their shopping cart if they can see the calories they’re burning in real time.

14. Burger King Burger King and McDonald’s have always had a rivalry, and on Halloween 2016, the home of the Whopper played a prank on the Golden Arches. A Burger King location in Queens, NY dressed up the entire restaurant as “The Ghost of McDonald’s”, sweeping a massive white ghost costume over the building and adding a saucy message to their sign: “”Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” Although only one location participated in the spooky prank, Adweek revealed that it was a stunt pulled off by ad agency David Miami.

Image Credit: Burger King 15. Paqui To drum up some buzz for their gourmet tortilla chip brand, Paqui released a fiery chip spiced with Carolina Reaper peppers — the world’s hottest variety according to Guinness World Records. The Carolina Reaper Madness chips are so dangerously spicy, they’re packaged individually and sold for $4.99 each. So why would you ever want to eat this thing? It’s part of a challenge, naturally. Following in the footsteps of other viral internet food-based challenges — like the cinnamon challenge, which never, ever ended badly for anyone — Paqui’s marketing team launched the #OneChipChallenge. The premise is simple: eat the the Carolina Reaper Madness chip, post your reaction online. The brand offered prizes to select participants, including a year’s supply of their less-spicy chips.

Image Credit: Forbes 16. South Park Video Game Add this one to the list of things no one ever asked for, but somebody made anyway: A virtual reality mask that lets you smell farts. To promote the South Park video game, Ubisoft worked with agency Buzzman to concoct an odor that perfectly mimicked the smell of someone passing gas. It was actually a lot harder than you’d think. Buzzman consulted multiple chemists and perfumers to get the smell right, and worked with a team of software engineers and industrial designers to develop the VR nose mask. They named it — what else? — Nosulus Rift. The mask (thankfully) isn’t for sale, but Ubisoft uses it at promotional events to build hype for the South Park game, which features a particularly flatulent character.

Image Credit: Buzzman via AdAge 17. Virgin America Have you ever looked at your shoes and thought, “Man, I really wish they had a phone charger and WiFi capabilities?” Virgin America has heard your very first world cries, and developed these almost comically tricked-out shoes to promote their first class flying experience. California-based agency Eleven, Inc. designed these extravagant kicks over the course of eight months to mimic the look and feel of Virgin America’s first class cabins. The final product includes mood lighting, WiFi, a USB phone charger, and a small video screen — you know, in case you feel compelled to watch some Netflix on your shoes. The sneakers sold for $97,877.77 on eBay, and all proceeds were donated to Soles 4 Souls, a charity.

Image Credit: Adweek Create a Winning Weird Promotion Coming up with an ad that’s considered off-beat can be tricky. First, you’ll need to have a number of creative brainstorms. Then, you’ll need to make sure that your campaign is understandable and memorable to the audiences you show it to. For example, while millennials and people with a sense of humor might find the Purple series above to be hilarious, others might not understand why Purple is marketing themselves in this way. One way to determine if people will truly understand and engage with your bizarre campaign could be to present it for a focus group first. To learn more about this strategy, click here. Editor’s Note: This blog post was originally published in November 2016, but was updated for comprehensiveness in November 2019.

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