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hsews · 6 years

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This story seems in ESPN The Journal’s Aug 20 School Soccer 2018 Situation. Subscribe at the moment!

Will Grier sits in a bath and takes inventory of his upended life. Every little thing in the summertime of 2016 — his new house, college and state — feels unfamiliar as he reboots his soccer profession with West Virginia after an acrimonious break up from Florida. He and his soon-to-be-wife, Jeanne, had rented a Morgantown city home sight unseen, loaded a U-Haul and Jeanne’s Maxima, and high-tailed it north, then navigated the boondock roads of the Appalachians to their new place. Will’s teammates would later joke he lived thus far off the crushed path that he had made all of it the way in which to Pennsylvania.

In fact, Will would not thoughts the isolation.

Because of his instafamous youthful brothers, he has seen firsthand movie star and its attendant insanity. Because of his personal errors, he too has been scorched by stardom.

We canvassed each stage of soccer to search out the 14 Nick Saban tales that reveal the legendary coach’s humor, grace and obsessive devotion to domination.

ESPN The Journal’s 2018 School Soccer Preview examines the myriad methods wherein Nick Saban’s unprecedented success at Alabama has left a long-lasting imprint on the school soccer panorama.

1 Associated

So there, within the tub, with telephone in hand, he makes his isolation extra full.

“What had been you doing in there?” Jeanne asks him.

“Have a look at this,” he says.

He pulls out his telephone and reveals her his Twitter account. Or a minimum of what’s left of the feed. Will has wiped it clear.

Two years later, the Griers reside extra squarely on the grid, simply 10 minutes from Mountaineer Subject. Huge receiver David Sills, Grier’s closest good friend and one among his favourite 2017 targets, lives down the road. A few coaches do too.

However at the same time as he lands on each Heisman brief listing for 2018, Will continues to be in a self-imposed social media exile. He is a phantom. And that is precisely how he needs it.

On a stiflingly muggy late-June night in Morgantown, Grier, 23, is content material to park his 6-foot-2, 212-pound body on his sofa, a polka-dot blanket draped over his torso and a toddler trapped between his knees. “She’s a multitude,” he says with amusing, then frees Ellie, his 19-month-old daughter.

Subsequent to Will, on the sofa, rests an opulent Moana; a couple of ft away, a stuffed Olaf perches on a white cubby. (“We have watched all of those, like, 5 instances a day,” he says, waving towards the animated menagerie. “I am an enormous Despicable Me fan.”) And on the TV mounted over the fireside, Rapunzel from Tangled is frozen midsong, fortunately paused in her tower. As Ellie runs circles across the espresso desk with Jeanne in her wake, Will — stationary, largely quiet — virtually recedes into the background.

WILL GRIER MIGHT be the anti-2018 star. However his household? His dad and mom and his sister and, most dramatically, his brothers? They — and their breathtaking, in a single day fame — are a quintessential 2018 American story.

Will was the household’s first identified amount. As a highschool junior enjoying for his father and coach, Chad, in 2012, Will threw for five,785 yards, was named North Carolina’s Gatorade Participant of the 12 months and dedicated to one of many prime applications within the nation.

Between them, Hayes (second from left) and Nash Grier (middle) — with father Chad (far left), Will and stepmom Nila — have 15.four million Instagram followers. Courtesy of Will Grier

He was a veritable soccer commodity, however within the spring and summer season of 2013, his youthful brother eclipsed Will’s burgeoning stardom. Nash, then 15, posted a slew of looping, six-second comedy movies on Vine that went viral. Greater than viral. Whereas Will would construct on his soccer success — throwing for 77 touchdowns as a senior and incomes Parade journal’s participant of the yr honors — his brother constructed his following. Nash now has 9.9 million Instagram subscribers and seven million Twitter followers and is taken into account a tween-whispering tastemaker. In January 2014, as Will performed within the U.S. Military All-American Bowl, Nash traveled to Iceland to advertise an app. He posted a video: “Come meet me … at Smaralind mall in Reykjavik!” When the mall could not face up to the hundreds who confirmed up, safety shut it down. He accompanied Will a couple of weeks later to the Parade All-American banquet, and hordes in Instances Sq. clamored for Nash, not Will. Later that very same yr, as Will moved to Gainesville for his freshman yr at Florida, Nash relocated too — to LA. Journeys to Good Morning America, the White Home Correspondents’ Affiliation dinner and Paris Vogue Week adopted.

As viral matter does, Nash’s fame unfold: to the final of the Grier brothers, Hayes (5.5 million Instagram followers), who at 15 grew to become the second-youngest participant on Dancing With the Stars; to their 9-year-old sister, Skylynn Floyd (1.1 million Instagram followers), who has had her personal managed account since earlier than she was three; to their mom, Elizabeth Grier-Floyd (360,000 Instagram followers), who launched a way of life channel on YouTube. Chad, with a sturdy 210,000 followers himself, has saved his day job as highschool soccer coach however firmly grasps that his household is now a model. And that model touches Will, with or with out Will’s buy-in.

“There’s actually by no means been a child popping out of faculty with that form of presence already,” Chad says. “With that form of advertising and marketing potential, with two brothers who can actually transfer the needle.”

Will, who was hardly shy in cameos for his brothers’ clips, is pleased with their success however not enamored by it, Chad says. “Nash and Hayes created this unimaginable following and all this energy and affect and cash and fame and alternative. Will might’ve mentioned, ‘Hey, I will do the identical factor.’ However I’ve by no means seen a touch of him wanting that.”

CHAD GRIER STOOD on his entrance garden within the suburbs of Charlotte. It was practically 11 on a Sunday night time within the spring of 2014, and he and his second spouse, Will’s stepmother, Nila, had simply completed watching Revenge, like they did each Sunday. He was taking his goldendoodle, Lucy, out earlier than returning when Chad heard somebody shout within the distance.

“Get your palms up!”

Two males, clad in fight gear, with rifles skilled on him, closed in and demanded that Chad get down on his knees.

“Who’s Nash Grier?” they yelled.

“My son,” Chad mentioned from the bottom.

“We’ve a report that he is holding somebody hostage in your basement and your home is wired for bombs.”

There was no hostage, in fact, nor any bombs — Nash and his household had been the victims of an elaborate and harmful hoax. A 16-year-old from Scotland manufactured a hostage disaster, prompting a SWAT staff to descend on the Griers’ house in North Carolina. Will hadn’t but performed a down of collegiate soccer, however his brother — like Tom Cruise and Justin Bieber and Paris Hilton earlier than him — had earned a terrifying distinction: a stage of fame that made him a goal of swatting.

“There’s by no means been a child popping out of faculty together with his advertising and marketing potential, with two brothers who can actually transfer the needle,” says Chad Grier of son Will. Martin Schoeller for ESPN

Will may need no a part of a Kardashian-esque omnipresence on social media, however he has been, and can stay, materials for the various household feeds. Will lit up the household’s accounts as he led the Gators to a 6 — zero report as a redshirt freshman in 2015; even Skylynn’s snaps of him had been topping 80,000 likes on Instagram. Then — unwittingly or not — Will sledgehammered his success in Gainesville. On the second Monday in October, two days after he led the Gators to a win over Missouri, Florida introduced that Grier was suspended for a yr for violating the NCAA’s coverage on performance-enhancing medication.

“I used to be blindsided,” he says. “Simply … dumbfounded.”

His was an sincere mistake, he insists. A dumb mistake however an sincere one. He went to an area vitamin retailer, he says, and took an over-the-counter complement, Ligandrol, with out consulting Florida’s trainers. He cross-checked the components in opposition to the NCAA’s banned substance listing on-line and, discovering no crimson flags, took the complement. However the crimson flags had been there. Ligandrol, and substances prefer it, have at all times been banned by the NCAA.

What got here subsequent, after the failed drug check, after the yearlong suspension, was a bruising, bloody divorce — two warring sides with vastly totally different accounts of historical past. At one finish, Grier, who says he needed to stay a Gator, to apply with the scout staff, diminished capability or not. On the opposite finish, Florida and then-head coach Jim McElwain, who mentioned he needed the identical for Will. Nonetheless, Grier went lacking — a pariah, he says, of his coach’s making.

“He was informed from the get-go that he was not allowed across the staff,” says former Gators kicker Austin Hardin, Grier’s greatest good friend and roommate at Florida. “I witnessed it firsthand. Then it was informed to the media, for some cause, ‘We do not know why he is not displaying up.’

“I used to be sick to my abdomen.”

Chad flew all the way down to Gainesville late that fall to satisfy together with his son and McElwain. McElwain hinted that the Griers had demanded a assure of Will’s enjoying time as soon as he returned from his suspension; the Griers preserve that they didn’t ask for a assure, simply an understanding of how the coach envisioned Will rejoining the staff.

He would by no means rejoin the staff. Will met with McElwain as soon as extra, every week or two later, this time on his personal. Afterward, McElwain mentioned that Grier requested a switch; Grier says he was informed a contemporary begin was greatest for all events. (Requested to touch upon Grier’s departure, McElwain, who’s now the huge receivers coach at Michigan, says, “I feel a change of surroundings has actually helped him. I am simply blissful for his success.”) Two months earlier, Grier had been beginning for the No. eight staff within the nation. He thought he was simply getting began; now he was beginning over.

Grier’s determination to return to West Virginia for the 2018 season as an alternative of getting into the NFL Draft has landed the QB squarely on the Heisman radar and again within the highlight. Martin Schoeller for ESPN

Which is how Grier discovered himself in a bath in Morgantown two summers in the past.

It makes a form of sense, retreating from the general public eye by way of Twitter cleanse. Simply six months earlier than, Will had seen Nash face and atone for a public backlash of his personal making: an outdated Vine wherein a 15-year-old Nash used an anti-gay slur that resurfaced in a really public feud with Fashionable Household actress Ariel Winter. Now a failure in judgment shadowed Will too. And if you reside out your worst mistake publicly, for the entire world to see? You may want the world to see rather less the subsequent time.

AS FRESH STARTS go, West Virginia appeared like a promising one.

The Mountaineers would have a gap at quarterback by 2017, when Grier can be eligible to play once more. And Grier coveted the possibility to play for an offensive tactician like coach Dana Holgorsen. So whereas different faculties confirmed curiosity as soon as Grier’s switch from Florida was sure — amongst them Ohio State, Miami and South Carolina — Grier made the decision shortly after visiting Morgantown in March 2016.

“I simply needed to play for Dana,” he says.

He spent his first season at West Virginia on a pressured hiatus, serving out his suspension, and his second exceeding expectations. When Grier broke a finger on his throwing hand in November, ending his season, he had handed for three,490 yards (No. four within the nation on the time), 34 TDs and 32 completions for 30-plus yards (each No. 2).

The household descended on Morgantown final yr — his father and stepmother, his brothers, his mom and sister and stepfather — bringing their 17 million mixed Instagram followers with them. When Nash retweeted a West Virginia spotlight video of Will lobbing a landing bomb, littered within the feedback among the many typical football-fan swooning had been exultations — I LOVE YOU! — to Nash. The quarterback on the coronary heart of all of it nonetheless saved the highlight at bay, clinging as an alternative to his quiet, sequestered existence. It is a part of why after the 2017 season, when he arrived on the NFL crossroads, his determination to spend yet one more yr in West Virginia did not really feel like settling.

Will had been listening to from brokers all fall. He had forwarded all of them to Chad. “What do you assume?” he’d ask his father. And so Chad flew to Morgantown in December to current Will and Jeanne with a 25-slide PowerPoint presentation — titled “West Virginia vs. NFL: 12/7/2017.” Chad introduced assessments on his son that he had mined from NFL basic managers and scouts. He supplied bullet factors on the competitors at quarterback for the 2018 NFL draft. He laid out monetary implications of Will going 42nd within the draft, 30th, ninth. In the long run, the consensus amongst NFL consultants to Chad: Will was not a first-round draft choose, a minimum of not but.

“I’ve by no means put expectations on a man like I am placing on him,” says West Virginia coach Dana Holgorsen of Grier, round whom the Mountaineers have launched a full-throttled Heisman marketing campaign. Martin Schoeller for ESPN

Precisely one week after Will and Jeanne huddled with Chad of their lounge, Will introduced his determination. He’d return to school for yet one more yr.

“Final yr it was all so new,” he says. “We really feel so a lot better about every thing now.”

This summer season, not like final, Ellie is sleeping by means of the night time, and that makes him really feel human once more. For the primary time in his collegiate profession, he’ll be enjoying for a similar workers for 2 years in a row — and man, he loves that workers. Holgorsen introduced offensive coordinator Jake Spavital to Morgantown in January 2017 particularly with Grier in thoughts. Grier is just not needy, Holgorsen explains, however he needs to interrupt down movie together with his coaches and choose aside schemes — and Spavital can be Holgorsen’s greatest proxy. (Grier and Spavital, a fellow new father, have grown so shut that they commerce parenting ideas.)

“The place I am in now’s nice,” Grier says. “It makes much more sense.”

Grier retains a composition ebook at house, and he takes notes on the every day habits he needs to concentrate on. Chief amongst them: meditating on daily basis. (His apply of selection: NovoTHOR, a full-body mild remedy pod, on the stadium for 20 minutes every morning earlier than exercises.) Solely prior to now yr has he found the worth of mindfulness and guided meditation, and he extols their virtues to anybody who will pay attention.

Final season, the night time earlier than each recreation, he’d steal away with Mike Brumage, an assistant dean at West Virginia’s College of Public Well being, to meditate. Although he works with a bunch of athletes one-on-one, Brumage says that Grier is exclusive. “I’ve labored with many gamers who had been very engaged,” he says. “There have been gamers that may by no means miss a session earlier than a recreation if I had been accessible. However Will has form of carried out this on his personal, to a level which I did not assume was attainable.”

If it was a house recreation and the climate held, they’d sit outdoors on a veranda on the staff resort overlooking the Monongahela River. For 20 minutes, Brumage would inform Grier to close out the skin world and spot his posture, the way in which his ft related to the bottom beneath him, his breath. He’d stroll Grier by means of the sport forward, the group, the weather, the noise, the eye. “It is next-level stuff,” Grier says. “Life-changing. I ought to’ve carried out it a very long time in the past. It might’ve helped … every thing.”

He is banking on that. After the upheaval at Florida in 2015, then the foreignness of West Virginia in 2016 and the whirlwind — new child, revitalized profession — that adopted in 2017, he lastly feels grounded.

But when all goes effectively, his world will proceed to vary this fall.

“I’ve by no means put expectations on a man like I am placing on him,” Holgorsen says.

Sitting in his workplace, Holgorsen shrugs, then factors to the 9 images he has mounted over his mahogany desk. These are his prized 9 guys, the gamers he is circled to hold this staff in 2018. However one image, hanging useless middle, is barely larger than its counterparts. It is of Grier, suspended in midair, hurdling a Virginia Tech defender. Holgorsen’s matted vibe — a wispy comb-over and scratchy twang — belies the calculus of his decor. “You have a tendency to not make the wall” — not to mention the spot of honor — “should you’re a s—head,” he says.

It is why Holgorsen is snug authorizing a full-throttled media blitz for Grier’s Heisman marketing campaign, a proactive push the coach has by no means greenlighted earlier than. West Virginia unleashed on-line the “seven pillars of Will Grier” — touting heady attributes like “the desire to organize,” “the desire to like,” “the desire to complete.” (The one factor Grier is neurotic about is the quantity seven. He is “not superstitious, just a bit ‘stitious,’ ” as Chad says — sufficient to set each alarm in order that the digits add up, or subtract, to seven.)

A quiet household life with daughter Ellie has been Grier’s No. 1 precedence in West Virginia, fairly a change from his personal high-profile youth. Martin Schoeller for ESPN

Holgorsen believes that the Mountaineers, who completed 7 — 6 final yr, would have been eight — four with a “higher bowl recreation” had Grier been wholesome the entire season and four — eight with out him totally. His teammates consider too: When Grier opted to return for his senior season, his two most prolific cross catchers, David Sills and Gary Jennings, joined him. Analytics consultants are falling in line: He’s Professional Soccer Focus’ highest-graded returning quarterback (91.7). And the NFL’s scoutarazzi are flocking. Grier is Mel Kiper Jr.’s second-ranked quarterback for 2018, behind Missouri’s Drew Lock, and one other league scout tasks him as a mid-first-round draft choose, with a superb probability to rise greater.

“He is not a man who’s going to wow you together with his athleticism,” the scout says. “However he’ll most likely be a stable starter.”

Grier is a 20-1 preseason favourite to win the Heisman, and faculty soccer’s model names — the Baker Mayfields and the Saquon Barkleys and the Josh Rosens — are gone. The game’s highlight is there, so why not Fb the spotlight movies and Tweet-storm the stats, figures Holgorsen. Hell, construct a complete rattling web site to advertise the man. Will Grier, reluctant star, may not blast himself into the social media stratosphere. However the maelstrom of movie star savants round him, and their hundreds of thousands of minions, positive will.

WILL GRIER IS on a small boat on a stormy sea when a violent wave crests overhead. The present is tough, and it rocks him. It is loud, and water is spraying all over the place. He is each deafened and blinded by the chaos. However he is aware of if he can simply maneuver his boat 50 ft farther, he’ll discover calm waters. Reduction from this turmoil. A break from the storm.

He snaps himself out of it.

He had been visualizing “Beneath the Wave off Kanagawa.” It is a well-known woodblock print by the Japanese artist Hokusai, and it depicts a menacing wave threatening to swallow complete the boats in its path. Brumage despatched Grier a snapshot of The Nice Wave as a result of it is summer season now, just some months earlier than the 2018 season, and Grier will quickly face his personal storm. In small methods, that fervor has already arrived: within the double takes Jeanne senses within the checkout line in Goal; within the drivers who ship takeout dinners to the Griers’ house after which request with Will; within the Mountaineers followers who camp out on the Pittsburgh airport all day, figuring out Grier will arrive quickly, within the hopes of getting his autograph. Morgantown is rather less secluded lately.

The season looms, starting with the season opener again house in North Carolina, the place all of this — the household, the soccer and the celebrity — began. Grier’s nice wave begins with Tennessee in Week 1.

Maybe later there will probably be a Heisman run. Perhaps a draft push after that. Grier is aware of the hazard of being swamped by the chaos, so he refocuses on this picture and the guided meditation Brumage offered: There may be at all times a path to peace.

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maryjmyers2 · 7 years

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5 Exciting Social Media and Marketing Trends to Know in 2017 Noah Kagan [SSM055]

What if you could predict the future and gain access to the latestsocial media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

You're in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it's just a matter of identifyingwhich channels and trends to embrace in your overall marketing strategythat will have the greatest impact.

Noah Kagan, Chief Sumo atSumo.comandAppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years giving him unique insights into which ones are truly worth your time and effort.

In episode #55 of The Science of Social Media, we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

Let's dive in!

How to listen: iTunes | Google Play| SoundCloud | Stitcher | RSS

5 Exciting Social Media and Marketing Trends to Know in 2017

The bar has been raised across the industry. The only way to stand out is to put out higher quality content than the rest.

Noah Kagan

1. Optimizing outreach on multiple mediums

You might have heard of the saying, owned vs. rented land in marketing referring to producing and sharing content on platforms that you do or do not own. For example, posting content directly through Facebook would be considered rented because you don't necessarily control the outcome of that content, whereas, blogging regularly on your website would be considered owned because you have full control over that content.

Over the last several months, Noah has seen a 10% drop in email open rates from his newsletter at OkDork.com. And although 10% doesn't seem like a lot, it's resulted in a decrease of about 15,000 people reading his content.

In 2017, it's important for marketers todevelop multiple mediums through which your business can speak and connect with customers. That way, if a big change happens on any one medium, like a significant decline in organic reach on Facebook, you will still have other viable options at your disposal.

Multiple marketing mediums might include:

Facebook Groups

Messenger Bots

Browser Notifications

Slack Communities

Email Lists

SMS Marketing

Blog (Organic Search)

Facebook Ads

In other words, you're hedging your communication channels against any major market changes.

2. Customizing one-to-one marketing communications

The perfect message, to the right person, at the perfect time. That's what many savvy marketers hope to achieve through their one-to-one marketing efforts. But delivering the perfect message without seeming intrusive or sneaky is a fine line to walk in a time where consumer information is seemingly endless.

Source: Tom Fishburne marketoonist

When done right, however, one-to-one marketing can reduce marketing costs and increase theeffectiveness of your campaigns. Harvard Business Review reports that personalization can deliver five to eight times the return on investment for marketing spend. Talk about important marketing trends!

For example, Facebook and Facebook advertising might help bring people to your restaurant, but imagine bringing someone to your restaurant and each person gets their own customized dished (based on profile information) that they're in love with. That's the power of one-to-one and marketing personalization.

Technology that will help you get to one-on-one communication:

Marketo

HubSpot

Pardot by SalesForce

Clearbit

The companies and marketers that can begin to utilize these technologies sooner will have a significant advantage in their marketing.

3. Utilizing the power of marketing bots

One of the most exciting frontiers in marketing is the rise of marketing bots.

Source: Illustration by Gabriela Zurda

What is a bot exactly? According toWikipedia,An Internet bot is a software application that runs automated tasks (or scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone.

As a marketer, the thought of bots can be a bit intimidating on both the job perspective and implementation side. But there are tons of positives that come with automation. Eventually, sure, bots will be able to do a variety of tasks that humans currently do like write blog posts, create graphics, deliver tailored content to users, send emails, schedule social media posts, and respond to user questions.

But just like the computer automated handwriting and Netflix automated the movie industry, we will adapt and evolve into the next stage of social media, technology, and marketing, just like we've done throughout history.

For now, you'll be well-ahead of the game by experimenting with basic bot functions like communicating with website visitors, implementing a Facebook messenger, or Slack bot, or conducting research just to help you get a feel for what they can do.

4. Tapping into customer network opportunities

One of the more uncommon marketing trends in 2017 and beyond for marketers to consider is the idea of untapped networks or channels.

When thinking about untapped networks for rapid business growth, Noah explains, it's important to identify where large amounts of your customers or audiences are hanging out and work backwards from there. Your business might take advantage of communicating with people on Meetup.comor tap into the massive resource that is Reddit within specific locations or demographics.

The best part is there are untapped network opportunities in almost any marketing vertical. A good place to start might be within the top digital marketing trends of 2017.

One specific example of this in recent history is the tactical use of Quora as a marketing channel for businesses. Once marketers discovered that people were using Quora to ask specific questions about products or challenges they were having, they quickly began providing answers. And when those answers were useful, it meant thousands of views every month.

Today, Quora has more than 400,000 topics and 100 million unique monthly visitors, giving marketers a unique opportunity to tap into a massive resource.

5. Setting a higher bar for quality content

Creating quality (content) over quantity is something that we talk a lot about here at Buffer. In the last few months alone, it seems like more and more brands are putting out incredible content across digital platforms. Everyone from small businesses to big enterprises isprioritizing and investing in quality content, and it's paying off big time in awareness and sales.

But producing quality content isn't necessarily a new trend to many marketers quality is something built into everything they produce. What is a marketing trend, however, is creating quality content within emerging mediums such as video, podcasting, and social media advertising.

Then, when you've created a quality piece of content, the next step is to stretch it as far as it can go. For example, if you've worked hard to create a quality 4,000-word blog post, that blog post deserves a little extra love when it comes to promotion. You might create an infographic, a podcast episode, a short video, send it to all of your newsletters subscribers, pitch it to major publications, post it to various communities, and lots more.

I find it helpful to remember the classic 80/20 rule in digital marketing:

With so much content being published every day online, it's no longer enough to simply post and hope for the best. More effort is required than ever before.

AwesomeMentions in the Show

OkDork.com Noah Kagan's Blog About Marketing and More

Sumo Blog The Best Tactics to Grow Your Website

How Tony Robbins Generated 1,000,000 Website Visitors Per Month

Noah Kagan Presents [Podcast] LIVE business challenge, case studies, and unique interviews

Noah Kagan LinkedIn

Noah Kagan Twitter

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For Buffer Blog

More Great Moments from the Show

The point here is that you need to hedge your communication channels and mediums to be able to contact your customers and not be at the mercy of these other businesses.

For people considering personalization in marketing, figure out how you tailor each individual message to customers. Make it so customers feel like you're talking directly to them.

In marketing, there's always a sort of evolution. As technology evolves, people will go on and find bigger, more important things to do with their time. That's the great thing about the industry.

You have to ask yourself: Where are there large networks of people and my customers that I can potentially tap into and work backwards from there.

The bar on the quality of content has been raised across the industry. Everyone has a funny title, interesting graphs, memes, and GIFs. The only way to differentiate is to put out even higher quality content than the rest.

Your content doesn't have to be 60 pages. It can be one page. But that one page has to bereally good.

How to Say Hello to Us

We would all love to say hello to you on social media especially Twitter!

Hailley on Twitter

Brian on Twitter

Thanks for listening! Feel free to connect with our team atBuffer on Twitter, Buffer on Facebook, our Podcast Homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It'd mean the world to us if you'd be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each and every episode. It's our hope that you'll join our 10,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

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mediacalling · 7 years

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5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, it’s just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.

Noah Kagan, Chief Sumo at Sumo.com and AppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years – giving him unique insights into which ones are truly worth your time and effort.

Let’s dive in!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

5 Exciting Social Media and Marketing Trends to Know in 2017

“The bar has been raised across the industry. The only way to stand out is to put out higher quality content than the rest.”

– Noah Kagan

1. Optimizing outreach on multiple mediums

You might have heard of the saying, “owned vs. rented land” in marketing – referring to producing and sharing content on platforms that you do or do not own. For example, posting content directly through Facebook would be considered “rented” because you don’t necessarily control the outcome of that content, whereas, blogging regularly on your website would be considered “owned” because you have full control over that content.

Over the last several months, Noah has seen a 10% drop in email open rates from his newsletter at OkDork.com. And although 10% doesn’t seem like a lot, it’s resulted in a decrease of about 15,000 people reading his content.

In 2017, it’s important for marketers to develop multiple mediums through which your business can speak and connect with customers. That way, if a big change happens on any one medium, like a significant decline in organic reach on Facebook, you will still have other viable options at your disposal.

Multiple marketing mediums might include:

Facebook Groups

Messenger Bots

Browser Notifications

Slack Communities

Email Lists

SMS Marketing

Blog (Organic Search)

Facebook Ads

In other words, you’re hedging your communication channels against any major market changes.

2. Customizing one-to-one marketing communications

The perfect message, to the right person, at the perfect time. That’s what many savvy marketers hope to achieve through their one-to-one marketing efforts. But delivering the perfect message without seeming intrusive or sneaky is a fine line to walk in a time where consumer information is seemingly endless.

Source: Tom Fishburne – marketoonist

When done right, however, one-to-one marketing can reduce marketing costs and increase the effectiveness of your campaigns. Harvard Business Review reports that personalization can deliver five to eight times the return on investment for marketing spend. Talk about important marketing trends!

For example, Facebook and Facebook advertising might help bring people to your restaurant, but imagine bringing someone to your restaurant and each person gets their own customized dished (based on profile information) that they’re in love with. That’s the power of one-to-one and marketing personalization.

Technology that will help you get to one-on-one communication:

Marketo

HubSpot

Pardot by SalesForce

Clearbit

The companies and marketers that can begin to utilize these technologies sooner will have a significant advantage in their marketing.

3. Utilizing the power of marketing bots

One of the most exciting frontiers in marketing is the rise of marketing bots.

Source: Illustration by Gabriela Zurda

What is a “bot” exactly? According to Wikipedia, “An Internet bot is a software application that runs automated tasks (or scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone.”

For now, you’ll be well-ahead of the game by experimenting with basic bot functions like communicating with website visitors, implementing a Facebook messenger, or Slack bot, or conducting research – just to help you get a feel for what they can do.

4. Tapping into customer network opportunities

One of the more uncommon marketing trends in 2017 and beyond for marketers to consider is the idea of untapped networks or channels.

“When thinking about untapped networks for rapid business growth,” Noah explains, “it’s important to identify where large amounts of your customers or audiences are hanging out and work backwards from there.” Your business might take advantage of communicating with people on Meetup.com or tap into the massive resource that is Reddit within specific locations or demographics.

The best part is there are untapped network opportunities in almost any marketing vertical. A good place to start might be within the top digital marketing trends of 2017.

Today, Quora has more than 400,000 topics and 100,000 million unique monthly visitors, giving marketers a unique opportunity to tap into a massive resource.

5. Setting a higher bar for quality content

Creating quality (content) over quantity is something that we talk a lot about here at Buffer. In the last few months alone, it seems like more and more brands are putting out incredible content across digital platforms. Everyone from small businesses to big enterprises is prioritizing and investing in quality content, and it’s paying off big time in awareness and sales.

But producing quality content isn’t necessarily a new trend to many marketers – quality is something built into everything they produce. What is a marketing trend, however, is creating quality content within emerging mediums such as video, podcasting, and social media advertising.

Then, when you’ve created a quality piece of content, the next step is to stretch it as far as it can go. For example, if you’ve worked hard to create a quality 4,000-word blog post, that blog post deserves a little extra love when it comes to promotion. You might create an infographic, a podcast episode, a short video, send it to all of your newsletters subscribers, pitch it to major publications, post it to various communities, and lots more.

I find it helpful to remember the classic 80/20 rule in digital marketing:

With so much content being published every day online, it’s no longer enough to simply post and hope for the best. More effort is required than ever before.

Awesome Mentions in the Show

OkDork.com – Noah Kagan’s Blog About Marketing and More

Sumo Blog – The Best Tactics to Grow Your Website

How Tony Robbins Generated 1,000,000 Website Visitors Per Month

Noah Kagan Presents [Podcast] – LIVE business challenge, case studies, and unique interviews

Noah Kagan – LinkedIn

Noah Kagan – Twitter

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For – Buffer Blog

More Great Moments from the Show

“The point here is that you need to hedge your communication channels and mediums to be able to contact your customers and not be at the mercy of these other businesses.”

“For people considering personalization in marketing, figure out how you tailor each individual message to customers. Make it so customers feel like you’re talking directly to them.”

“In marketing, there’s always a sort of evolution. As technology evolves, people will go on and find bigger, more important things to do with their time. That’s the great thing about the industry.”

“You have to ask yourself: Where are there large networks of people and my customers that I can potentially tap into and work backwards from there.”

“The bar on the quality of content has been raised across the industry. Everyone has a funny title, interesting graphs, memes, and GIFs. The only way to differentiate is to put out even higher quality content than the rest.”

“Your content doesn’t have to be 60 pages. It can be one page. But that one page has to be really good.”

How to Say Hello to Us

We would all love to say hello to you on social media – especially Twitter!

Hailley on Twitter

Brian on Twitter

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast Homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About the Show

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 10,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055] posted first on http://ift.tt/2qbaJ0t

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mariemary1 · 7 years

Text

5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

Noah Kagan, Chief Sumo at Sumo.com and AppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years – giving him unique insights into which ones are truly worth your time and effort.

Let’s dive in!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

5 Exciting Social Media and Marketing Trends to Know in 2017

“The bar has been raised across the industry. The only way to stand out is to put out higher quality content than the rest.”

– Noah Kagan

1. Optimizing outreach on multiple mediums

Multiple marketing mediums might include:

Facebook Groups

Messenger Bots

Browser Notifications

Slack Communities

Email Lists

SMS Marketing

Blog (Organic Search)

Facebook Ads

In other words, you’re hedging your communication channels against any major market changes.

2. Customizing one-to-one marketing communications

Source: Tom Fishburne – marketoonist

When done right, however, one-to-one marketing can reduce marketing costs and increase the effectiveness of your campaigns. Harvard Business Review reports that personalization can deliver five to eight times the return on investment for marketing spend. Talk about important marketing trends!

For example, Facebook and Facebook advertising might help bring people to your restaurant, but imagine bringing someone to your restaurant and each person gets their own customized dished (based on profile information) that they’re in love with. That’s the power of one-to-one and marketing personalization.

Technology that will help you get to one-on-one communication:

Marketo

HubSpot

Pardot by SalesForce

Clearbit

The companies and marketers that can begin to utilize these technologies sooner will have a significant advantage in their marketing.

3. Utilizing the power of marketing bots

One of the most exciting frontiers in marketing is the rise of marketing bots.

Source: Illustration by Gabriela Zurda

4. Tapping into customer network opportunities

One of the more uncommon marketing trends in 2017 and beyond for marketers to consider is the idea of untapped networks or channels.

The best part is there are untapped network opportunities in almost any marketing vertical. A good place to start might be within the top digital marketing trends of 2017.

Today, Quora has more than 400,000 topics and 100,000 million unique monthly visitors, giving marketers a unique opportunity to tap into a massive resource.

5. Setting a higher bar for quality content

Creating quality (content) over quantity is something that we talk a lot about here at Buffer. In the last few months alone, it seems like more and more brands are putting out incredible content across digital platforms. Everyone from small businesses to big enterprises is prioritizing and investing in quality content, and it’s paying off big time in awareness and sales.

I find it helpful to remember the classic 80/20 rule in digital marketing:

With so much content being published every day online, it’s no longer enough to simply post and hope for the best. More effort is required than ever before.

Awesome Mentions in the Show

OkDork.com – Noah Kagan’s Blog About Marketing and More

Sumo Blog – The Best Tactics to Grow Your Website

How Tony Robbins Generated 1,000,000 Website Visitors Per Month

Noah Kagan Presents [Podcast] – LIVE business challenge, case studies, and unique interviews

Noah Kagan – LinkedIn

Noah Kagan – Twitter

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For – Buffer Blog

More Great Moments from the Show

“The point here is that you need to hedge your communication channels and mediums to be able to contact your customers and not be at the mercy of these other businesses.”

“For people considering personalization in marketing, figure out how you tailor each individual message to customers. Make it so customers feel like you’re talking directly to them.”

“You have to ask yourself: Where are there large networks of people and my customers that I can potentially tap into and work backwards from there.”

“Your content doesn’t have to be 60 pages. It can be one page. But that one page has to be really good.”

How to Say Hello to Us

We would all love to say hello to you on social media – especially Twitter!

Hailley on Twitter

Brian on Twitter

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast Homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About the Show

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 10,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Thank 5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055] for first publishing this post.

0 notes