#writing4web

[moderntech-savvycommunicati-blog]

Innovative Communicators Write to Improve Search

Innovative Communicators Write to Improve Search. We use titles that make our content easy to find. We organize our content and sites to match how users engage and use our information rather than matching our organizational hierarchy. We collect analytics that tell us what our users are looking for and how successful they are. We use analytics to continuously build and tune our taxonomy and keywords. 

[moderntech-savvycommunicati-blog]

Innovative Communicators Write for the Small Screen

Innovative Communicators write for the small (phone) screen. We keep content simple and relevant. We make sure what is important stands out. We break content into bite-size, digestible chunks. We use applications that are responsive and render an engaging user experience. We ask  users for feedback and continuously apply what we are learning.