tanyatalwar

[tanyatalwar]

The new automotive approach isn’t without obstacles. Dealers and manufacturers need to get ahead among others and treat threats to develop forward-thinking solutions. Some still face the challenge of managing data and utilizing it to drive revenue, customer satisfaction, and growth. The demand for innovative technology is increasing, and it drastically reshapes how society interacts with vehicles. Automakers that evolve into embracing the digital opportunity are seizing the competitive edge. In case you want to know and get on more digital marketing opportunities in the automotive industry, feel free to get in touch with our experts.

[tanyatalwar]

Buying behavior has led to rapid transformation in the retail industry. This has opened up new opportunities for retailers to innovatively and timely engage with their customers. For this, remodeling of the retail sector is a must. Retail is in customer’s homes and hands now. This is the right time and opportunity for retailers to act and ensure that their business is future-ready. In case you want to know further about the digital transformation in retail and how to leverage it for your business, feel free to contact our experts today.

[tanyatalwar]

Mobile apps aren’t apps at all — they’re solutions to business problems. As such, Copper Mobile offers six distinct yet integrated services that span the entire mobile solution development cycle. From business strategy to ongoing support, Copper Mobile offers every service necessary to build apps that make business sense.

[tanyatalwar]

FinTech Apps – How to Build One For your Business?

The FinTech apps industry is encountering rapid growth considering there’s an ongoing revolution in both customer behavior and the way businesses operate. Everything from banking to insurance to cryptocurrency is seemingly coming up with newer forms of ways to interact with its customers, majorly through fintech apps for mobile! Based on reports from Statista, over 65% of Americans plan to shift to digital banking exclusively by 2022. One of the major driving factors of such a trend is customer experience.

The FinTech industry is quite varied, expanding over several sectors. According to insights and studies from CB, there are currently 41 VC- backed Fintech unicorns with a combined worth of $154.1 b. In addition, the market raised around $13.4 billion only in the first quarter of 2021.

Moving on to the revolution in the FinTech market, we shall now highlight the importance of mobile apps in the industry, and then about ways to build an ideal FinTech app.

Reasons Why You Need FinTech Apps

The time to build a Fintech app is now! Apart from the growing numbers of the FinTech industry, here are three other compelling reasons why you should invest in a FinTech app:

1. Financial Illiteracy

It is a general assumption that people are now more aware of their economic warfare than ever. Especially with the growing student loan crisis globally, people focus their attention on managing their money now more than ever. However, the opposite holds. A survey from S&P suggests that around 57% of Americans are financially illiterate.

Other findings also reveal that the financial literacy rate among Americans has decreased from 43% to 34% since 2009. This implies that about eight in ten Americans have some sort of debt and that their finances are one of the major sources of their stress. These numbers are shocking even among millennials. About 76% lack basic financial education, making the scenario all the more difficult.

Hence, this depression makes for the huge potential for mobile apps. If an app can help people manage their finances without knowing all the financial jargon, it will be a huge hit.

2. Open Banking

The next major reason for the rise of FinTech apps is the shift towards open banking. Considering how businesses evolve their working during the pandemic, banks are bringing their services to their people by going all digital.

Not only does digital banking enable interconnectedness, but it also incentivizes the data. Using this data, they remain relevant to their customers. Open Banking also helps in building complex FinTech solutions to manage financial data.

3. The Domination of Mobile Phones

Currently, there are more than 6.3 billion unique mobile phone users across the world. The usage of apps is hence, growing at a much faster rate than predicted five years ago. It is also safe to mention a strong demand for automation and the availability of mobile solutions for almost anything, especially related to finance. As of now, there are only limited bank managing apps, apps that support online payments, and for making budgets.

How To Build An Ideal FinTech App

In this section, we walk you through the different steps of creating a FinTech mobile app solution. This app development process is common for various industry sectors, including cryptocurrency, banking, credit score management, security, and investments.

Let’s go through the steps one by one.

1. Choose a niche

The first aspect of a Fintech app development is the niche. Decide on the several functionalities of the app. Your app value proposition should align with the process of development. Some of the common functionalities of an app for increasing ROI for landlords, for instance, is:

User authentication and encryption

Secure hosting

Checking credit score

Payment gateway

Access to banking data

Real-time transfers

Chat to communicate with users and customer support

Just like that, the list of your app functionalities will provide a blueprint for the niche you want to target and the marketing activities you want to follow. Also, it will help you have an idea of the app development costs. As experts in the FinTech app market, we recommend you have a clear understanding and solution proposal to make the development process all the more streamlined.

2. Choose Technology Stack

An important aspect of developing FinTech apps is choosing the right language for them. Currently, there are multiple languages available for developers to use. However, the selection must be based on factors like the project’s deadline, complexity, preference, the developer’s expertise, and much more.

Here, we highlight some of the top-notch developing languages for coding apps divided among native apps, cross-platform apps, and progressive web apps.

Native Apps:  These apps are usually built following the technical guidelines of a particular OS. This means they do not provide a cross-platform function. They have the smoothest performance and the greatest user experience.  

Ios-based: For these native apps, you can use Objective C, Swift, Apple XCode, and IoS SDK.

Android-based: You can go for Java, Kotlin, Android Studio, and Android SDK.

Cross-Platform Apps: The next important apps we are going to talk about here is the cross-platform app. They usually require a small developer team and expertise in languages like React Native and C#. In addition, if you want to go for a hybrid app, you must choose an app development partner with expertise in HTML 5 and PhoneGap.

Progressive Web Apps: For Progressive web apps, other effective technologies that can be used are Node.js and C++.

3. Ensure Legal Compliances

Once you’re through your app niche and features, it becomes critical to ensure that the legalities are in place. Based on the geographical area you want to release your app in, legal compliance may vary. So, you need to check on security aspects of client’s identities and carefully work around the same.

4. Create or

Hire a Team

Now, this may seem like an easy step to achieve, but it is not. Amongst all of these steps mentioned above, this is the most crucial one as it will change the face of your app. Your team should collaborate with you like a partner and provide you with the best solutions specific to your business challenges.

UI/UX Design: An ideal UI/UX design is essential for all Fintech applications. Since the user interacts with your design, your app developers need to ensure that the app is easy to use, explicitly functional in all aspects, and is devoid of needless features. Some of the must-haves for your UI/UX design are:

Colors in alignment with the branding, and yet not too dull or too bright.

Straightforward user journey

Accessibility of different options shouldn’t be hard to discover

No useless or crowding of features.

5.

Develop an MVP

The next step here is to start with a Minimum Viable Product, justifying the solution you want to provide with the app. It ensures that the app is running well and adding value to your customers, as planned. In addition, an ideal MVP can help create room for efficient feedbacks and scope of improvement.

6. Improve and Support your

FinTech app

The last step in the app development process is to keep upgrading and to improve your app with relevant functionalities, as per the feedback. The work of app developers does not end with the development and deployment of the app. Also, you can add newer features from time to time to attract more people.

As experts in the mobile and enterprise field, we have helped multiple FinTech companies to achieve higher ROI with their mobile apps. Get in touch with us to have a solution-centric approach for your Fintech business challenges.

[tanyatalwar]

One of the best blogs present online for ecommerce app development highly recommended blog by coppermobile  :  https://www.coppermobile.com/blog/how-to-build-an-e-commerce-store-step-by-step/

Everything you need to Know about Ecommerce App Development – A Comprehensive Guide

You may have heard that E-commerce is on its way to outstripping traditional brick-and-mortar stores. With the mobile revolution happening, M-commerce is growing at an even faster rate. The global M-commerce market is expected to touch $3.56 trillion by 2021, with an average annual growth rate of 33.8%; 79% of smartphone users have purchased online using their mobile devices in the last six months. It’s easy to affirm that the time for E-commerce applications is the most crucial as ever. It makes it imperative for businesses to implement the best approaches to build on potentially thousands of dollars. 

The objectives for both forms of selling online, E-commerce, and M-commerce are similar. You’re still connecting customers to an inventory of products online and allowing browsing through a web interface. 

The two platforms work slightly differently. The content, communications, and interface designed for consumption through an app have to be optimized according to the changing consumer preferences- that differ from desktop users. The purchases have to be quick, swipeable, responsive, and easy to complete. 

Let’s dive into the various aspects of developing an E-commerce app, one by one! 

A Step By Step Guide for E-commerce Businesses 

E-Commerce seems to be revolutionizing its ways and consumer patterns for some time now. The whys of adopting E-commerce businesses are no longer a question for either newer or older brick-and-mortar businesses. One such example is from the famous Toys’R’Us, a famous brand that went digital-only a while ago. Companies must adapt to such digital tactics to become more responsive.

Here’s a step-by-step guide to a beautiful E-commerce app:

Step 1. Figure out the goals for your E-commerce app

Step 2. Identify your target audience 

Step 3. Choose the right technology

Step 4. Create a list of requirements for creating an E-commerce app

To get started with your E-Commerce app strategy, we have listed down a few key points to enhance your app’s user experience.  

a. Push Messages: Critical to any modern E-commerce app

b. Easy Checkouts: Streamline initial purchases, and make repeat purchases more straightforward. 

c. Look-books and Wishlists: Popular for B2C and B2B businesses, to focus on repeat purchases. 

d. Multiple suitable payment options: More options to pay get your companies to adopt more sales and better revenue. 

e. Review/Rating system: Customer experience is enhanced multiple folds if there are great reviews and ratings. 

f. Social Media Integration: Being present on all social platforms builds on your brand value and helps client nurturing. Once you have a list of features ready for your app, you can move on to the next step. 

Step 5: Pick the right budget. 

Step 6: Prepare your marketing plan. 

The Most Innovative Things Happening With Mobile Apps In E-commerce (evolution)

While developing the perfect E-commerce app for your business, you need to understand the underlying story of these apps’ innovation. 

In the past decade, online marketplaces have served the majority of people. It’s become a popular medium for product vendors to sell their products, marketers to advertise their products, and consumers to shop, many popular stores having their businesses online. These stores can be labeled as the new storefronts. 

The growth of online marketplaces, such as Amazon, has changed how people shop. Adding layers of security made more and more customers trust these online marketplaces. Moreover, with Google releasing Google Checkout in 2006, there have been many more technological advancements in the E-commerce sector. 

Another major player, Magento, an E-commerce Content Management System (CMS), is now the most popular platform with 26.1% market representation. 

Reasons You Should Invest in Mobile Apps In E-commerce 

The biggest strength of E-commerce lies in the mobility of buying and selling. Estimates state that by the end of 2021, 73% of E-commerce sales would take place on a mobile device. It makes E-commerce apps functionally responsive, thereby turning them into a significant aspect to focus on. For instance, giants such as Amazon and Etsy have revolutionized the E-commerce experience on mobile devices, making it easier for them to shop.

Once we have established E-commerce applications’ evolution, we need to understand why you should start investing in these apps. 

-Increasing Online Purchases 

Online purchases are expected to increase to significant levels in the coming years. Two-third of Americans prefer buying online, unlike earlier. 

-Greater Opportunities to Make Money

Having a robust online presence facilitates more significant opportunities for E-Commerce businesses. The untapped potential of these platforms to make money is enormous! You are no longer restrained to geographical constraints or time boundaries since your online stores are open 24/7. 

– Boosts Your Brand Image

Repeat customers positively to drive your sales. Once you’ve made a strong bond with your customers or gained their trust, you’ll be able to boost your brand image and thus have repeat customers. A great way to do that is to invest in your website, prepare effective marketing strategies, and be present at online fronts. 

-Lower Operation Costs 

Starting a business is a costly affair- or is it? In the modern era, M-commerce businesses helped create enormous opportunities for people. Maintaining a web store is far more economical. The operational costs are also way too low, which means more profit for you. 

-Track your Customers’ Behavior

It would help if you understood your customer’s behavior to make the highest possible sales. This is easily achievable by tracking your customers’ orders, keeping their preferences in one place, and acting accordingly. Take your business to another level if you have the right kind of website. 

Biggest Problem With Mobile Apps In E-commerce, And How You Can Fix It 

With the mobile revolution pacing up across the globe, retail businesses became necessary to sustain in the hypercompetitive industry to ensure standing out from the crowd; however, even after multiple attempts and numerous design iterations, businesses battle with low engagement and retention of their apps.  

The reasons could range dramatically from improper planning to failure in the user-friendliness of the application. However, the grounds are common mistakes developers make while building a goldmine for e-commerce businesses. 

Developers not respecting the medium 

Lack of personalization.

Low-quality product images.

Cluttered home page 

Complicated checkout process 

Essential functions out of thumb’s reach 

Lack of a marketing strategy 

The process of development is thereby going to be one of the most significant investments for your company. You must partner with industry experts to develop a trustworthy and top-notch product. Ensure that your app development company has an in-depth understanding of the business logic, and you’re all set! 

Common Pitfalls of Mobile Commerce

It would help if you had these, be constantly aware of advancements in technology and changes in optimization best practices to ensure your website- at least on mobile- offers a superior experience.

Choosing the right payment solution for your E-commerce business is even more critical when it comes to mobile. Users generally skip adding their card and shipping details. Therefore, one-click solutions that integrate with mobile wallets offer a better customer experience. Simpler checkout processes and payment leads to an overall increase in conversions and sales. 

The Next Big Thing in Mobile Apps In E-commerce  

Developing your M-Commerce application in the right way is just the first step towards success. As an M-Commerce business owner, you need to stay updated with the latest mobile commerce trends. 

Design for the Mobile Experience 

While one of the critical errors in Mobile app development is developers forgetting the medium they’re working on. E-commerce business owners and developers need to design their mobile applications or websites following their target audience. Also, different platforms may get your other data for the same set of audiences. 

One-click Ordering: 

With technological advancements, retailers begin to implement one-touch shopping in their businesses. This technology allows customers to complete checkout processes with just one click. It gives business owners an excellent opportunity to get more sales and have more repeat orders. 

Social Commerce:

Social media has a tremendous impact on any business. It’s easy to convert social traffic into sales. Be present on all relevant platforms to increase trust with customers. 

The use of Artificial Intelligence

The latest technology of AI is used in a wide range of areas. In the E-commerce world, AI chatbots are rapidly becoming the new norm. According to data, 79% of consumers prefer to live chats since they get their answers immediately. 

Voice Search:

According to The Verge, approximately 25% of American households own a smart speaker, and 40% of those have multiple ones. The numbers are clear evidence of how consumers want to browse online. As smart speakers tend to grow in popularity and utility, it’s only natural that people want to shop via voice search. 

How to market your E-commerce brands online for greater revenue generation?

It’s crucial to stay updated with the most current E-Commerce marketing trends and techniques for your business. Structuring an E-Commerce website is a milestone achievement for your brand. Therefore, it’s imperative to invest in an effective website structure and E-Commerce marketing strategy. Here are some ways to market your E-commerce business:

- Twitter E-Commerce Marketing:

According to research, Twitter users are 2.7x more likely to purchase a product after checking it out on the platform. Considering highly potential marketing platforms, about 66% of brands with over 100 employees use Twitter for E-Commerce marketing.

- Product Videos for E-Commerce

Product Videos are a must-have for your E-commerce website and apps. Ensuring that you get the most brilliant product videos will help you engage your customer base better and thus generate more revenue. According to statistics, videos engage people three times more than any other photoshoots. Around 80% of users have a higher buying confidence in the product when they have watched a video on it.

- Optimize Your Website: Content and Layout

After launching or redesigning your E-Commerce site, it’s important to test your website’s layout, content framework, and placement of conversion elements. When customers visit your E-Commerce website, you want to make sure that they feel naturally inclined to purchase your products.

- Email Marketing

To update and reach your audience most effectively, provide useful content within your emails. Make them as personal as you can, offer valuable promotions, and use them as an opportunity to socialize.

- Use Chatbots

With chatbots coming into the picture, operational costs are cut down to 30%. Chatbots take advantage of incorporated Artificial Intelligence (AI) more than other advanced technologies and assist you in your shopping journey. Apart from that, the most obvious benefits of chatbots are: 

Improved customer service

Increased customer engagement

Better lead generation, 

Nurturing qualified leads 

Cost-saving  

Interacting with past customers

Providing shipping and return information

Gathering feedback

Recommending related/relevant products to increase sales. 

Trends that work in E-Commerce app development

The biggest strength of E-Commerce lies in the mobility of buying and selling. Estimates state that by 2022, 73% of E-commerce sales would take place on a mobile device. This means that businesses are bound to focus on their mobile apps and their desktop platforms. Making functionally responsive E-commerce apps helps your customers to focus on your services. 

Based on a KPMG report, the time for transformation and thinking for the future states that the COVID-19 situation while presenting challenges is “a time for SMEs to change business models for a sustainable future fundamentally.” The report adds that COVID-19 has demonstrated that adapting to digitization isn’t a luxury but a necessity. Technology is critical to operating during these times but requires significant focus and attention post-COVID-19 if businesses remain competitive and resilient in the ‘new normal.’

 The next question that should be addressed here is the language and platform most preferred by E-Commerce businesses to build their website. As a business owner, you should look at Magento as your magic wand! According to studies from W3 Techs, Magento currently empowers 0.8% of all websites on the Internet. It holds 4.55% of the whole E-commerce market share, making it the fourth-largest E-commerce platform globally. 

In all, multiple E-Commerce businesses are all set to thrive in the present era. Mobile trends and smartphone users will continue to drive the market. As an E-commerce store owner, you need to keep a close eye on the increased scope, rising opportunities, and market trends for the foreseeable future.