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It's the perfect description of jimin
I absolutely love this comment under a video about Jimin's military achievements:

Yes✨️.
Isn't it just perfectly accurate?
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The hollow machine: On recent projects and the illusion of depth
Saw on Tumblr under the Jimin tag a new capsule proof album thing right after the mini capsule albums during Festa. Let’s call it what it is: HYBE has become a factory of empty content. From the Monochrome Project to the Proof Capsule Album, to BTS Poly and those never-ending photo books that blur together with identical aesthetics and recycled sentiments. None of it carries artistic weight. None of it feels necessary. And yet, it keeps coming.
But this isn’t just about a lack of creativity or meaning. It’s about money; an insatiable, hyper-capitalist hunger for profit dressed up as sentiment.
This is a billion-dollar conglomerate. It has more than enough resources to invest in meaningful art, take creative risks, or even just give the artists space to grow. Or just have the decency or quality checks to not put these seriously mediocre or even bad pieces out. When the group makes their extremely awaited comeback, then may be it's appropriate to create a diversified set of album/merch etc. But right now, it keeps choosing the cheapest path to the highest margin. Slap on nostalgia, print a few glossy books, dig out old footage, and call it a “capsule”, and fans will buy it, because the emotional strings are expertly pulled. Our biggest voice - ARMY, the last page reads as the label ignores a millionth mail asking to protect their artist or not to continue associating with the most insidious man in the music industry.
This isn’t fandom culture. This is corporate manipulation. Fans are being guilt-tripped into consumption with the illusion that buying in means caring. That criticism means disloyalty. I know a lot of people who are now completely depleted from buying everything they have churned in Chapter 2, I know a few have oped out. But I still see them constantly sell out.
It’s predatory. And it’s not just spiritually exploitative. It’s materially exploitative too.
Think of the environmental impact. The endless packaging, the production of physical goods that serve no lasting purpose, the international shipping, the surplus waste. All of this is being churned out in the name of “connection” and “family” and “BTS=ARMY,” when really it’s about building quarterly revenue.
We are watching a label squeeze the emotional capital of a fandom dry, over and over again, while contributing to environmental degradation and calling it a “gift.” And still, they want more. More spin-offs. More merch. More low-effort video content with terrible edits and zero narrative substance.
Once in a while, if you’re lucky, you catch a glimmer of humanity, like that quiet video with Jimin and Namjoon discussing purpose, where something real flickers. But most of it is just branding.
And maybe the most tragic part is that they know it’ll sell. That fans will keep buying because they’ve been made to feel that loyalty mean “never question the system”.
HYBE has built a time machine. One that doesn’t allow anybody to move forward—artist or audience. Instead, it traps us in this nostalgic loop of constant buying, constant performing, constant pollution, all wrapped up in a fantasy of connection.
But it’s not connection. It’s capitalism with a sentimental mask.
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I know I sound like a hater now, but my only intention to download weverse was jimin n only jimin
I urge this app administrators to give us options to choose a specific member notifications instead of all
#i feel like 7 era once again#i soo want to uninstall but i somehow feel like jimin might come to live
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Watching with subtitles makes more sense because translators lefts some parts while live translating
I like jimin's story telling, he is hilarious
#jimin is a kind of person who empathises with situations he go through#i am glad he enjoyed working in military even though its hard for him
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We don't know where they are going or what they are doing, it might be individual work too, since when some pjms became dictators of jimin's work n life
Did he get a new tattoo, or is there any vest underneath 🤔
#not cool#criticize him for what exactly??#some people need a break or just unstan him instead of ranting on twitter
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I’m tired of this military discussion. Just block some lying bitches and go on with your life
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Did he get a new tattoo, or is there any vest underneath 🤔
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I can't shake the feeling that Jimin isn't appreciated by this fandom and some of his bandmates precisely because he is so mature and unproblematic. Maybe that's a weird parallel but he is like the eldest daughter in the family who is smart, talented and responsible but everyone around her prefers this empty-headed younger brother who causes nothing but troubles and expects everything to be handed to him on a silver platter
For bts I think it's just because of how they've always been. Them and bighit assigned their places in the group which affects how they perceive each other and it just stuck.
With armys the reasons are most of them like tae and jk whether individually or as a ship, and it doesn't matter what anyone says, 7 times out of them if you stan those two you're likely to see jimin as competition. And jimin is one of the members who doesn't do the whole parasocial thirst trapping fuckboy thing, he doesn't give them yn content. He's calm and sensitive which is very far from the bulked up or bad boy who joins tiktok dance challenges image that armys love.
Kpop has changed. Which means what the fans want has changed. What armys want have changed
Jimin was the blueprint when kpop idols embraced androgyny and stans loved them because of it. Now with overt masculinity on the rise again, he doesn't fit the mode of what they want. He doesn't give them what they want.
You can tell with the sudden obsession with 2014/2015 jimin over the past couple years, when he was bulked up, and acted like completely different from the way he acts now.
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Hope the company moves this time, they deliberately missed for like crazy n gave it to 7
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I'm not sure if you've ever fully mentioned it but what are your hopes for jimin's career? Like what do you hope he decides regarding his solo career? For me I think I'd just like him to sign with a different label for his solo career and keep the bts stuff under hybe. I feel like he would benefit the most from this because he obviously loves bts and will continue doing group stuff but now that he has a solo career he will also keep pursuing it would help to have a label that can focus on him and give him all the support he deserves and need. And I would love to see his direction with a new creative team and new producers behind him. But I wonder if jimin would ever make this decision. Now that bts is back I don't know how they're going to alternate between 7 soloists and a group that share the same team. It's bound to be a bit messy. Like Rm hinted they have plans for the group already but then we know jk's tour is coming very soon too. There are also strong rumours on the k-side jimin's tour is already in the work and while I'm excited for him to finally get his moment, I'm a bit worried bc one I find the other members' tours underwhelming creatively, and two because of the tendency bighit has to stack several members' schedules over jimin's.
What I hope for the most is for him to garner an audience outside of kpop stans and armys.
I'm not asking for him to be the biggest artist on the charts, I just want him to get to a point in his career where he has 30m listeners that didn't come from forced playlisting alone or one viral song, and goes down drastically the moment he's not active.
Also like you said, I would love to see how well he would do with a company that isn't hybe. Away from the members and everything that comes with them and the company.
And I want him to get to a point where he's respected for his art. Not just a kpop idol, a bts member or a regular male pop singer. But someone who people hear his name and think "he's a great artist"
I hope his next album is a full one too, I would love to see what he does with it.
On the topic of the tour, they're still single members of a whole group, they're not going to pull out beyonce level stage and visuals for them, sorry to say this but a ton of money goes into these things, and unless they're capable of grossing on the same level as the group, it would be hard to cover costs and make a shit ton of money at the same time, which is their top priority.
As long as the performances are great, that should be enough for now.
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