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Tik Tok Banned in India

TikTok, the user created video sharing application from Chinese developer Bytedance that has been a global runaway achievement, has lurched hard in one of the world's greatest mobile markets, India, over illegal content in its application.

Today, the Ministry of Electronics and Information Technology of Government of India, requested both Apple and Google to remove the application from its app stores, as per a solicitation from High Court in Chennai after the last explored and established that the application — which has a huge number of clients, including minors — was empowering erotic entertainment and other unlawful substance.

 This is the second time in two months that TikTok's content has been dinged by the regulators and the application was fined $5.7 million by the FTC in the US over violating child protection policies.

 The request in India does not affect the 120 million clients in the nation who have the application downloaded, or those  who may download it from a source outside of Google's authentic Android store. However, it's a solid strike against TikTok that will obstruct its development, hurt its notoriety, and possibly make ready for further authorizes or fines against the application in India.

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[teamigen-blog]

Role of Mobile Applications in your Business Development

Preceding few years technology has seen a foremost advancement, especially in terms of the use of electronic devices. Earlier, mobile phones were simply used to communicate but now they play the role of a mini computer that we can use anywhere at any time. According to a report released in 2017, American customers are spending 5 hours a day on their mobile devices. That’s an increase of 20% from 2015, which might be applicable globally with slight swing. With so many consumers using their devices, it is no surprise that App Stores receive a pretty positive upturn in the numbers of users. Concisely, your consumers are more prospective than ever to access business on their mobile device.

Mobile applications are increasingly playing a key role in business with a grander customer base as well as labour force pivoting on the accessibility on-demand to information & upshots

Businesses from all corners of the world, offering a wide range of products, have begun drifting from the old marketing strategies such as handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.

Consider the facts that:

·         Individuals are spending more time online than with any other media

·         Individuals pass much of that digital time on smart mobile devices

·         Time spent per day on mobile devices has increased 40 - 50% in three                 years

·         80% of the time spent on mobile devices is disbursed on apps

·         Mobile Apps offer a better user experience which even an’ Adaptive                    Websites' are unable to provide.

Therefore, now the apps are developed into the prevailing form of digital interaction. The customers, whether they use mobile phones, tablets or other smart mobile devices - they have all the information they need and thus mobile apps have become an integral part of  today's business world.

Despite of the nature of your business, a mobile app can help you acquire and maintain customers. If you own an online app that users can download to their devices, your brand will mark a certain good impression which will enable them to get in to your business for more interactions/purchase, thereby yielding dual benefits for both the client and the entrepreneur.

Here are some of the biggest benefits of mobile apps for businesses.

·         Strengthen your brand

·         Enhance your visibility

·         Increase accessibility

·         Get Customer insights

·         Improve Engagement

·         Provide better user experience

·         To provide assertive notifications, to make your Advertisements, sales                  and promotions visible and relevant,

·         Boost online trades/sales by putting your product at their fingertips for                  purchase.

·         Get ahead of the Curve by surpassing Competitors

·         Connect better with the Customers

·         Create a database of projections/prospective clients.

·         Show case your products

·         Create an exclusive Marketing Channel

·         Improve customer engagement

·         To gain new customers

·         Have easy access to your inventory

·         Have one-touch entree to your contact  and location information from any            where.

     ·   Make fast, impeccable appointment scheduling

It is to be noted that the ‘Push’ notification are read by 95% of the receivers, while it is only 5% for the ‘promotional email’ messages.

The most important reason for building your own mobile app is ‘customer loyalty’. Brand loyalty is always a plus for your company. If you don’t have a mobile app you might appear outdated or removed from latest modern trends. This can have a negative impact on the performance of your business. . An app isn’t just a sales medium. It’s a communications channel and if you use it right, apps can help you swot from, adapt to, and engross with your customers, so that you can address their needs while concurrently attaining your business goals.

The decisions you make at present is going define your tomorrow in the Industry. So each steps should be taken with a vision and planning because it’s on you to decide whether you want to be a Lion or a Sheep in your Business.

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