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On the 12th October, head down!

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The GAGAists see children being adults and mimicing adult architecture to immerse themselves in another world, so why can’t we do the same? 

#gagaist #gagaism

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Fancy a Gagaist dinner? Let a Gagaist show you how.

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The Gagaists took a trip to Toys R Us because we are sick of going to Sainsbury’s

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Some people have churches. We have dens.

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GAGAism logic?

children play less the more toys they get so do adults stress more the more choice they have?

(a Gagaist reading of a Jonathan Leake and Tom Robbins analytical piece)

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Children are losing the ability to play properly because they are being given too many toys and games, according to new research.

The studies show that children - especially those under five - are often overwhelmed and actually play less than those with fewer toys. It may even harm their development.

Is this not mirrored in an adult consumerism culture? When we walk the bread aisle for instance, why is there not just white and brown?

"When they have a large number of toys there seems to be a distraction element, and when children are distracted they do not learn or play well."

When we are given too many screens are we not interacting as good as we should be?

About £1.67 billion is spent each year in Britain on toys - equivalent to £139 per child. An NOP poll last year calculated that there was £5 billion of unused toys in the country's homes.

How much food waste? How much old tech? How much of are unchosen choices are making detrimental effects on the rest of the world?

Malone said: "More is not necessarily better. This is a myth that needs to be extinguished from western suburban culture. Our work shows that having fewer toys is associated with less solitary play and increased sharing. Conversely, too many toys can cause a sense of 'overload'."

Is this why adults sharing is such a rarity?

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Today we followed colours. Gagaists like colours, especially bright ones. We also like adventures. So we decided to pick a colour and then follow it. This is where we went

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the kidfesto

under the desk where nobody goes,

lives the GAGAIST’S den under blankets and throws.

beneath the fairy lights you wouldn’t believe,

adults enter and children leave.

iPhones and wallets are left at the door,

leaving room for the things you’re about to explore.

make and create, laugh and giggle.

every tip top design starts with a scribble.