theintothefuture-blog

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#CEID100Project

Check out this stop animation on social media and personal branding: https://youtu.be/4oTI9O0zhw8

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Take a Peak at this Brilliant Infographic

Infographic Illustrating Avinash Kaushik’s blog on 6 Digital Marketing Crimes.

Link: https://create.piktochart.com/output/34444547-6-digital-marketing-crimes

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Coding

Here are the three badges I earned completing the “Introduction to HTML” coding course and one of my finished codes. 

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PSA: Photoshop Hurts

Take a look at this quick public service announcement on the damaging impact of Photoshop!

Link: https://youtu.be/kQQ4njEMyYs

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Add the Punch to Your Pitch

In the wake of today’s ever-growing competitive landscape, it’s increasingly important that job seekers learn to distinguish themselves from rivals in the eyes of their employers. More often than not, they’re faced with the crippling task of answering the notorious interview question “can you tell me a bit about yourself?”.

Despite appearing deceivingly simple, a personalized ‘elevator pitch’ requires diverse elements in order to be successful.

                                        (”Your Personal Pitch”, n.d.)

Prior to creating my personal brand statement, I found it useful to research elements of effective pitches and then incorporate them into my own.

Step 1: Establish Yourself

Piece together a relevant yet compelling self-introduction that attracts your audience. Start by drafting a list of your personal and professional attributes.

I wrote out the following descriptions:

·      Ryerson Creative Industries student

·      Enthusiastic marketing intern

·      Devoted charity volunteer

If I were in the position of pitching myself to a potential marketing employer, my pitch would go as follows:

“Good morning, my name is Isidora Roskic. Despite being only 21 years old, I’ve devoted my last four summers working diligently as a marketing assistant for diverse local and international firms.”

                                    (”Managing Competitors”, n.d.)

 Step 2: Differentiate Yourself

Incorporate a brief description of any qualifications or experiences that would distinguish you from your competitors.

 Here, I listed:

·      Dean’s List student

·      Graduating Ryerson in May

·      Worked in Spain

I then added to my pitch:

“At the young age of 18, I immersed myself into the vibrant business landscape of Spain’s capital city, Madrid. My two months there gained me unrivaled independence, confidence and professional skills.”

Step 3: Close the deal

End by mentioning your goal while reiterating why you’re the ideal candidate.

My goal would be to land the job, thus I’d end my pitch with:

“My valuable experience and passion for marketing will be an asset to your company as I’ll persistently showcase my best work.”

                                        (“Close the Deal”, n.d.)

 Step 4: Review

 Practice until you ooze confidence and conviction.

 Every morning I’ll repeat:

Good morning, my name is Isidora Roskic. Despite being only 21 years old, I’ve devoted my last four summers working diligently as a marketing assistant for diverse local and international firms. At the young age of 18, I immersed myself into the vibrant business landscape of Spain’s capital city, Madrid. My two months there gained me unrivaled independence, confidence and professional skills. My valuable experience and passion for marketing will be an asset to your company as I’ll persistently showcase my best work.

“Close the Deal”. (n.d.). Retrieved from https://www.altres.com/business/2017/03/close-the-deal-how-to-get-the-hires-you-need/

“Managing Competitors”. (n.d.). Retrieved from https://www.lynda.com/Business-Skills-tutorials/Managing-Complementors/182403/428307-4.html

“Your Personal Pitch”. (n.d.) Retrieved from https://www.getreskilled.com/pharmaceutical-jobs/your-personal-pitch/

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Firefox Lightbeam Search Tool

After only 20 minutes of online web searches, Lightbeam uncovered that I had connected with 110 third party sites.

View the snapshot below for details:

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Project Proposal:The Digital Divide

The following project proposal discusses my group’s topic of choice, the importance of teaching this topic, the medium by which it will be presented and why this medium was chosen. It also offers a brief outline highlighting the different aspects that will be discussed throughout the presentation.

Access our Prezi presentation by clicking on this link: http://prezi.com/9egbai2nit1c/?utm_campaign=share&utm_medium=copy

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You’ve Been Using Google All Wrong

The Internet’s infinite plethora of academic articles, breathtaking photographs, and often completely irrelevant information lie within Google’s easily accessible 7.5 inch search box. How do I know that it’s 7.5 inches?

Well, I Googled it.

             (“Google’s homepage’s drop shadow search box”, n.d.)

While the platform provides an abundance of knowledge at the click of a button, more often than not we find ourselves coming across information completely disassociated from the very searches we made.

Nonetheless, this can be easily fixed by fine-tuning your Google searches using the following great tricks:

1.     When searching for an exact word or phrase

In order to specify your search, add quotation marks surrounding the text.

Format: “XXX”

Example: “Grumpy Cat”

2.     When searching for something on a specific website

You can specify your search to a single website by typing out the word or phrase you are searching and then adding site: followed by the website or domain and .com.

Format: site:XXX.com

Example: Why isn’t 11 pronounced onety one site:youtube.com

3.     When you want to search for a definition

This can be best done by typing out define: followed by the word you are trying to search.

Format: define: XX

Example: define: supercalifragilisticexpialidocious

4.     When searching for a specific product available within a specific price range

The most effective technique involves typing out your search term followed by your first $ icon and number value, two dots, and then your second $ icon and number value.

Format: $XX..$XX

Example: Crabby Pattie $5..$10

5.     When searching for a specific filetype

Start off by typing out your key word and then adding filetype: and the type you specifically want.

Format: filetype:XX

Example: Hanna Montana theme song filetype:mp3

6.     When trying to include or ignore words in your search

If you’re trying to include words in your search, use the (+) icon between two words.

Example: Rainbows + Kittens

If you’re trying to exclude words in your search, add the (-) icon in front of the word you want to leave out.

Example: Fresh cookies -chocolate

7.     When trying to find sites/pages similar to an existing one

The best way to do this is by adding related: following the website which you’d like searches to relate to and .com

Format: related:XXX.com

Example: related:iheartcats.com

8.     When trying to confirm an exact quote despite missing some of the words

In this case, you should put an asterisk in place of the forgotten word

Format: XXX * XX

Example: Happy Birthday * you

9.     When trying to search for pages containing two connected words

If you wish to search for pages containing two equally important words or synonyms, you must type out the first word followed by a capitalized OR and then the second word.

Format: XXX OR XXX

Example: sprint OR fall

 10.   When trying to search for social media content containing a specific tag

Here you would want to insert the hashtag icon prior to typing out your key word(s).

Format: #XXX

Example: #throwbackthursday

Using these search techniques can significantly refine your web searches, saving you both time and energy. If you wish to learn about more symbols and words that can make your search results more precise, head down to the Google Search Help tab on your browser. 

Happy Googling!

“Google’s homepage’s drop shadow search box”. (n.d.). Retrieved from https://ux.stackexchange.com/questions/102361/google-homepages-drop-shadow-search-box-right-or-wrong

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4 Key Steps to Building Your Personal Brand

                                              (Loflin, 2018)

Do you ever catch yourself humming the tune of a memorable television commercial?

That’s branding.

How about seeing your photo from from last week’s party plastered across social media?

That’s also branding. 

While we’re all familiar with the role social media plays in establishing corporate brands and reputations, we tend to overlook the ways in which it does the same for us.

In today’s hyper-competitive business landscape, social media can either help you boom or bust. Whether you’re looking to showcase your personal work, attract employers for prospective careers or establish a presence in a given field, following these social media best practices will get your foot in the door:

1. Cover Your Tracks

Get into the habit of Googling yourself  to see what is in the public eye, deleting any inappropriate content and masking the rest with frequent positive, professional posts. Marketer Stefanie Marrone also suggests using Google Alerts to notify yourself any time your name is mentioned online.

                             (“SMM - Social Media Analysis”, n.d.)

2. Don’t Lose Sight of Yourself

While you want to maintain a degree of professionalism online, Personal Branding pioneer William Arruda suggests aligning personal aspects of who you are with what you do as this perpetuates authenticity, grasps the attention of viewers and builds confidence within yourself.

3. Actively Target your Viewers

Distinguishing yourself from the other 3 billion social media users by tailoring your content to your target market: identify their most-used platforms, topic preferences and days/hours of online activity. Also, don’t forget to frequently engage: respond to questions, start discussions and join other digital communities as this helps establish a great brand identity and reputation.

                                           (Pepijin, 2017)

4. Take Advantage of Interoperability

With the click of a button, interoperability allows users to quickly tweet a Tumblr post or transfer Facebook friends onto Flicker. Make use of this development: link your social media profiles to other platforms as much as possible as this will help diversify your self-image and drive traffic towards other sites.   

Thus, staying mindful of what you’re posting while showcasing your personal and professional skills will allow you to seamlessly develop a strong personal brand across all platforms. 

                                           Image Sources:

Loflin, D. (2018). Students concerned social media may worsen in-person communication. Retrieved from https://kealakai.byuh.edu/content/students-concerned-social-media-may-worsen-person-communication

Pepijin, D. (2017). Blockchain can make social networks more private - and profitable for you. Retrieved from https://thenextweb.com/contributors/2017/08/21/blockchain-can-make-social-networks-private-profitable/

“SMM - Social Media Analysis”. (n.d.). Retrieved from https://www.tutorialspoint.com/social_media_marketing/social_media_analysis.htm