An Emmy-winning journalist, marketer, and wordsmith. Passionate storyteller, who uses emotional narrative to inspire audiences to take action – whether that's a page click, a purchase, or a donation.
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Statistics
We looked inside some of the posts by thejewskimo-blog and here's what we found interesting.
Average Info
Notes Per Post
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Likes Per Post
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Reblog Per Post
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Reply Per Post
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Time Between Posts
5 months
Number of Posts By Type
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1
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7
Link
6
Video
3
Last Seen Tumblr Blogs
Fun Fact
Women make up for the other 50% of Tumblr’s audience.
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Ghost wrote an op-ed piece opposing the complex and harmful practice of deep-sea mining, which was published by Thomson Reuters.
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Created the recruitment and promotion campaign for the Our Ocean Youth Leadership Summit, cohosted by Sustainable Ocean Alliance. This resulted in more than 1,000 applications to attend – more than triple our goal – for a total of 77 available spots. Continued to generate buzz for the summit by highlighting youth participants and creating social media templates for those selected to share they were attending.
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Led the creation of engaging social media content to raise awareness for the critical (yet dense) issue of deep-seabed mining. This collaborative campaign with three other ocean organizations resulted in more than 250,000 signatures on a petition calling for a moratorium on the destructive practice. #DefendTheDeep
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Create unique, impactful digital content pieces for the Sustainable Ocean Alliance blog that focus on climate change issues – and how our youth network is working to solve them. Annual website pageviews increased by more than 68% (70,962 vs 119,342) from 2021 to 2022.
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Covered a variety of stories as a print journalist for outlets including the Associated Press, The Navajo Times, The South Florida Sun-Sentinel, and more. Samples also include work from my personal food and travel blog, The Jewskimo, and a profile feature for Alzheimer’s San Diego. Click to download >>
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Developed high-value, unique content to help dementia caregivers during the COVID-19 pandemic. These blog posts consistently brought in strong organic traffic from around the world, and led to new client consults in Jamaica, the UK, and more.
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Produced and directed a documentary short about living with Alzheimer's disease, which was selected as a finalist in the prestigious KPBS Explore program. Production was put on hold due to the COVID-19 pandemic.
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Led the marketing and PR campaigns for San Diego Gives, the first local giving day in the area. Developed brand style guide and wrote every word on the website. Secured critical media sponsors including iHeart Radio, Cox Communications and FOX 5 at $0 cost, and more than 20 earned media spots.
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Developed content marketing strategy for Alzheimer’s San Diego, resulting in top SERP positions for dementia keywords. This was achieved by developing a new blog that provides quality, unique content unmatched in the market. Increased alzsd.org pageviews year over year, for a total growth of 64% from 2017 to 2020 (109,228 vs 179,371).
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Stretched a $6,000 grant to write, produce and direct powerful "Let's Talk" TV campaign for Alzheimer’s San Diego, resulting in a total of 13 new 30-second PSAs. Within a few days of airing, converted a new $10,000 major donor from one of the spots.
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Wrote summer newsletter for Alzheimer's San Diego, including this cover story about a family battling young-onset Alzheimer's. By using a strong and emotional narrative as the basis of this content marketing campaign, we increased revenue from the newsletter by 20%.
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Quadrupled organic visibility for non-brand keywords for Lending Stream online loans within 8 months by creating and launching an aggressive SEO and content strategy.
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Wrote, produced and edited man-on-the-street ‘vox pops’ in Liverpool, England, to promote new financial brand in the UK.
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Created the voice and communications style guide for a new UK financial brand – Drafty. Wrote all content on the website.
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Led afternoon and primetime social media coverage during the May 2014 wildfires, live-tweeting and posting evacuation orders, maps and other vital information coming into the newsroom. 10News was the top-trending local news outlet throughout the 3-day, 7-fire coverage.
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Expanded the Topical Marketing Producer role at ABC 10News to go beyond TV, and develop best practices for teasing to broadcast on social media. We developed the hashtag #10Newsat11 to track the organic reach of all Facebook teases to the 11 p.m. show. By the end of 2013, the average organic reach of my #10Newsat11 teases was 28,486 -- or 12 percent higher than the average of all other posts -- despite being severely limited by the subject matter of the 11 p.m. show.
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Wrote, produced and edited primetime teases that aired on ABC 10, pushing to the 11 p.m. news. I achieved the #1 11 p.m. audience retention in the market.
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