A blog dedicated to educating and showcasing the wonderful Scottish Fold breed.
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We looked inside some of the posts by thescottishfold-blog and here's what we found interesting.
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13K
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8K
Reblog Per Post
5K
Reply Per Post
30
Time Between Posts
7 days
Number of Posts By Type
Text
6
Photo
4
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Social Media Presence Report on Canadian Red Cross
Social Media Presence Which is Well Established
§ Purpose
o States purpose clearly in Twitter and Facebook
o Well known to the general public, so it’s not a big deal that they don’t state it up front in their website… instead they have information on the most recent problems and crisis which people can help with
§ Website also states their mission, how they help the public, jobs they provide, how to contact them about it; very thorough
o “The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.”
o They have a category at the top of their website that states all the various ways they help, and provide an in-depth list on current laws and emergency services
§ Audience
o Website is targeted for those who want to help with humanitarian work, volunteer, job opportunities, and donations and is easily found when searching “red cross”
§ However, typing in “Canadian humanitarian organizations” or “Canadian relief organizations” does not bring up any information about red cross in the first three results (the Golden Triangle) of Google
§ Searching “humanitarian aid Canada” brings Red Cross Canada up on a list of humanitarian organizations (coming in second in the list)
o Has several social media accounts for users of different social media; Twitter, Facebook, Youtube and Instagram
§ Some of their stories and what they do for their work is highlighted in short posts with tons of photos (great visuals)
§ They always have recent posts on all of their social media platforms (within 24h) and updates their website to show it
o Right now their audience would be more of the older generation, towards the 30-60 year old category
§ Design
o Desktop site has information available to the audience, and is easy to find because everything is accessible at the top
o Neat, not cluttered, everything is colour coded, and great usage of common symbols for navigators to get through easily (great design for scanning)
o You know EXACTLY that this is the Canadian Red Cross website because of their usage of logos, colour coordination, and photos
o Accessible by mobile phone and is just as easy to navigate compared to their desktop site
§ Users can easily scroll down and click on the menu to find out more about them
§ Different social media platforms are easily found on the website at the top, or at the bottom for the mobile site
§ It’s good that they have multiple platforms so people who prefer certain social media can read about them in their preferred design
o They give you the option to subscribe to a weekly email newsletter they have, which will help keep people more in touch with cause
o They advertise their latest tweets near the bottom of the page, and help give people a taste of their other forms of social media
o They give you a chance to donate any amount you’d like near the top of the website
What to Improve in the Future
§ Purpose
o Well stated, and easy to find
§ Since they are a well-known organization, people tend to know what the Red Cross is about
§ Looking at the website at first people can also easily formulate what they are generally, but will have to click around into “About Us” to find out what their actual mission is… perhaps state it in one short sentence or tag line that is memorable and one of the first things people see?
§ Create a shorter, more concise mission statement
§ Give a small explanation on the first page, of who the Red Cross is to better explain to new parties of interest
§ Audience
o Could use better SEO so that they turn up in the first few results or first page of Google
§ Use more keywords containing ‘humanitarian, ‘ ’relief,’ and provide more backlinks to other news sources such as CBC, the Globe and Mail, etc
§ Could potentially reach more people if they posted more with celebrities and well known social media influencers (Humans of New York and other individuals)
o Good social media platforms, but there aren’t a lot of followers (10k on Instagram, 150k on Twitter, and 130k on FB)
§ Their posts have very little likes, comments, and shares (300 likes, 1 or 2 comments, and hardly any shares)
§ They don’t use hashtags or many @s at all, making it even harder for people to find them if there was no prior knowledge on the organization
§ By mentioning other organizations and people who help them out (or collaborate), they can have a better social media presence
§ They could make their social media platforms more interesting by following a similar strategy to “Humans of NY” Instagram account. They could share in depth stories from cases they help. It would drum up more interest in the sites.
o They could do more contests, or quizzes to get the younger generation involved in who they are
§ Design
§ It would be to their advantage if they linked their other forms of social media to their main website page. By allowing their visitors to click on their latest tweet or Instagram post, and directing it straight to their other websites people are more likely to look at multiple forms of social media.
The Red Cross’ biggest strength is the amount of information they provide to the public. At any given point over their different social media platforms they can give you a lot of resources that can be helpful in the case of any natural disaster. They don’t reach a lot of people through an online medium, and seems to rely on in person campaigns, and government support/funding to reach their audience rather than having an online presence. Their major weakness is their online social media presence. They have a Twitter, Instagram, and Facebook page, but all could use a revamping. They need new, and interesting information, and they need to create a different way to get their information across. They could possibly try doing contests, or quizzes to increase everyone’s interest in all the information. They need to try and get more of the younger generation involved with the Red Cross, and they would benefit from giving their website a section on the homepage that quickly describes who the Red Cross is and what they do, then provide all the history on another page.
Bibliography Links
https://www.instagram.com/redcrosscanada/
https://twitter.com/redcrosscanada
https://www.facebook.com/canadianredcross
https://www.instagram.com/humansofny/
https://www.redcross.ca/
https://www.youtube.com/user/canadianredcross
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Hey Rebecca,
I love that you did your app review on Snapchat. Snapchat is an app I frequently use, and honestly one of my favourite apps! I really like the way you summarized the app, and explained some of the more interesting features. I think adding the pictures, to give an example of some of the filters you were talking about was a really great idea. Keep up all the great work!
Thanks,
Marina
App Review
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Hey Louisa,
I really LOVE your review. I think it is amazingly informative, and very interesting. I have never been one to ever think about downloading an app to help improve, and diversitize my cooking, but now I am thinking about downloading Tasty! The only question I have is, how will a user know how much their weekly grocery store bill be? Does the app incorporate actual prices from nearby stores?
I’m looking forward to your response!
Thanks,
Marina
Tasty- To download or not to download
I’ve always been a huge cooking fanatic, but never knew where to start, which ingredients to purchase, and how to balance extra-curriculars, school, and extravagant cooking on a student budget and schedule. To finally find the solution to my hassles with cooking I downloaded the Tasty app by Buzzfeed and have been using it for the past week. Scroll down for my full review!
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Peak - To the Top of Brain Power
I feel like I am constantly forgetting things, which led me to talking to my friends about how bad my memory can be. They suggested I download a mind game app, to work on strengthening my memory. I never got around to downloading it until I did this project, and now I wonder how I ever lived without using it. Here is my review of the app after using it for the past week.
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Assignment 2, Final
XOXO
Chocolate better than you imagine.
Introducing the best chocolate you can find on the market. Fairly traded with farmers in the Peruvian valley, our three amazing flavours will bring joy to your taste buds, and your wallet! And you can feel good about indulging in our chocolate because it comes directly from the farmers, no big companies needed.
We make promises, and we keep them. Just like we promise:
-Every ingredient is REAL, never artificial
-No gluten, corn, or soy products.
-Made without GMO’s (genetically modified organism)
We hope you will join us in making the world a better and tastier place.
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Module 2 Assignment
We have chosen to do the ad Death by XOXO. It is a chocolate company, made by Peruvian farmers in the Peruvian valley. They are known for being a small company who supports farmers. They only use real, never artificial ingredients, that don’t have any gluten, corn, or soy products. The chocolate comes in three amazing flavours and is fairly priced.
Well the post is well done, there are some sentence fragment issues, and a lot of misplaced commas and exclamation points. We can fix these by reading through and fixing the sentence structure, and fixing the sentences instead of replacing them with dashes.
I think it would be to our advantage if we re-wrote some of the sentences that tend to repeat themselves such as “With Peruvian farmers in the Peruvian valley”, and work on organizing the structure of how the ad flows. What do you think?
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My name is Marina MacGillivray, and I am currently in my first year, studying English at Queen’s University. I decided to take WRIT 240 Writing for Social Media and The Web because I wanted to learn more about how writing differs with social media, and how I can improve my own social media posts.
I have chosen to do my blog post on Scottish Fold cats. I have been in love with the breed for multiple years now. In fact, I will be getting my own Scottish Fold kitten later on this year.
Scottish fold cats are a very interesting breed due to their owl-ish nature of having very soft, round faces, with big beautiful eyes. They are immensely friendly, and love nothing more than spending time with their human companions.
Another huge selling feature for Scottish Folds is that they often sit in weird, human like positions, rather than laying down typically. This adds another lovely layer to the breed, helping them to stand out amongst other cats.
Scottish Folds are typically known for having folded years, but the breed actually comes in two forms; Scottish Fold and Scottish Straights. Out of a typical litter of kittens, half will usually have folded, and half will have straight ears.
Social media has done a large service to this breed by using popular sites such as Instagram and Facebook to show the world just how cute and unique the breed is. There are a few celebrities such as Taylor Swift and Ed Sheeran who have Scottish Fold cats, and tend to post multiple pictures of them, spreading more awareness of the breed.
In terms of cat breeds, Scottish Folds are virtually unknown, due to a very small number of breeders throughout the world. By showcasing the breed more on websites such as Tumblr and Instagram, more people will get the chance to see and meet this wonderful, quirky breed.
If you would like to learn even more about Scottish Folds, I have linked a couple different breeders, and informative websites on the breed.
Scottish Fold Breeder in Toronto
International Cat Association list of certified breeders
All about the breed
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