Selection of primary material on John Berger's "Ways of Seeing" collectively gathered by MA Curating and Collections students at Chelsea College of Arts.
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The Procession to Calvary by Pieter Bruegel The Elder, c. 1564
gif by Maria Kobzareva, 2017
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It is true that sometimes a painting includes a male lover.
But the woman’s attention is very rarely directed towards him. Often she looks out of the picture towards the one who considers himself her true lover - the spectator-owner.
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What is the sexual function of nakedness in reality?
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… LAS IMAGENES Y LAS PALABRAS HABLAN DE UN MODO MUY DIFERENTE; TRADUCIDO AL LENGUAJE VERBAL, EL LENGUAJE VISUAL NUNCA PERMANECE INTACTO
JOHN BERGER (via 8shiva8-blog)
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The relations between between conqueror and colonized tended to be self-perpetuating. The sight of the other confirmed each in his inhuman estimate of himself. The circularity of the relationship can be seen in the following diagram – as also the mutual solitude. The way in which each sees the other confirms his own view of himself.
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Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream
They Live, John Carpenter 1988
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Nakedness reveals itself. Nudity is placed on display.
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John Berger “Ways of Seeing” pp. 136-37
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The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour.
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Publicity...proposed to each of us that we transform ourselves, or our lives, by buying something more.
This more, it proposes, will make us in some way richer - even though we will be poorer by having spent our money.
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Publicity images also belong to the moment in the sense that they must be continually renewed and made up-to-date. Yet they never speak of the present. Often they refer to the past and always they speak of the future.
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Don’t be vague. Ask for Haig. Advertisement of Haig Scotch Whisky by Lord & Thomas in 1934
“Publicity turns consumption into a substitute for democracy. The choice of what one eats (wears or drives) takes the place of significant political choice. Publicity helps mask and compensate for all that is undemocratic within society. And it also masks what is happening in the rest of the world.”
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- Danae by Rembrandt 1643
The typical and the exceptional in the tradition can be defined by the simple naked/nude antinomy, but the problem of painting nakedness is not as simple as it might at first appear.
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The Ambassadors by Hans Holbein (1533)
...painting itself had to be able to demonstrate the desirability of what money could buy.
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Oil painting celebrated a new kind of wealth - which was dynamic and which found its only sanction in the supreme buying power of money.
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Let us consider a painting which belongs to the tradition whose subject is an art lover.
Archduke Leopold Wilhelm in his Private Picture Gallery by Teniers (1582-1649)
What does it show?
The sort of man in the seventeenth century for whom painters painted their paintings.
What are these paintings?
Before they are anything else, they are themselves objects which can be bought and owned. Unique objects. A patron cannot be surrounded by music or poems in the same way as he is surrounded by his pictures.
It is as though the collector lives in a house built of paintings.
What is their advantage over walls of stone or wood?
They show him sights: sights of what he may possess.
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