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Why ON Page SEO Factors are Important for Google Ranking

Search engines are becoming indispensable tools for almost every internet usersThey are shaping how individuals acquire information on the web today. They contain hosts of searchable info that helps people find solutions to series of challenges, access reputable and reliable websites, link secured e-commerce stores, locate physical shops and lots more.

Owing to the tremendous benefits of search engines,  more website owners are creating contents that can engage internet users. Since they needed to attract much web traffic to their web pages and increase their consumer base, they focus on how their content can rank on search engines and gain the attention of several eyeballs. That action means a lot for their online businesses. It won’t only help them increase consumer base and business sales; they will also be opportune to minimize marketing costs.   Despite the number of search engines existing to serve a vast population of internet users and website owners, Google remain a prominent leader in the search engine business. Its recent bot updates – Hummingbirds, Panda and Penguin is continually shaping how website contents are ranked. Both on-page and off-page elements determine the extent of website visibility on Google search engine. If Google is thus prioritizing those elements, there are no reasons to underestimate the value of On-Site SEO as far as Google ranking is concerned. Never think on-site SEO is a complete waste of time. It’s possible to try it and get no results. Nevertheless, that failure is insufficient to assert that on-site SEO is ineffective.   According to Moz.com, On Page SEO means the optimization of webpage elements for search engine ranking. Kristopher Jones, the founder and CEO of LSEO. com described on-site SEO as a method of preparing webpage elements for search engine ranking. The common denominator of both definitions is that on-site SEO is a part of the broad SEO strategies, which helps the different aspects of a website ranks higher on Google. Going by this definition, it’s easy to infer that On-site SEO is much useful for web content ranking on search engines.  It ensures both search engines and internet users identify the most valuable and relevant content for a search query. Any website owner who is preparing his/her webpage for Google ranking must understand that on page SEO is crucial for Google ranking.   This growing importance of on page SEO factors with Google ranking evolves because of the following reasons :  

Content is King Having a well-designed website isn’t bad. However, when the contents are poor, target audiences may not be engaged. It’s been over two decades now that Bill gate foresee the future of the internet. Sometimes in 1996, the industry tech-giant in one of his essays asserted that contents would be the king on the internet. Instead of keywords, contents will serve as the primary metric to determine the relevance of a page on search engines. Ever since the daily onslaught of advertising messages are on the rise , quality contents have become the top priority of several internet marketing. Engaging and captivating contents on a webpage and exceptional short text on a webpage HTML code are now bringing web contents to the top of search engine result front page.  Initially, catchy words on advertising banners drive huge traffics to brand and agency website. They help various brand hits sales and massively increase their consumer base. However, the mismatch between advertising messages and service delivery quality shapes consumers experiences and thus renders catchy advertising messages useless during marketing campaigns. Hence, nurturing relationships with prospects became a strong strategy for internet marketers. To gain consumer attention , efforts were invested in content marketing. That development gives rise to creations of blog post, e-books, info graphics, videos and lots more. Then, quality of business relationship with prospects are driven by amount of contents peoples consume online. As a result, content creation became huge, and the best ones top search engines results.

This recommendation is simply because the content is a strong element of on-site SEO . That’s not say you can create just any content for your website. As stated on searchenginejournal.com ,content relevance to user intent can be argued to be search engine most important ranking factor. This is simply because if your content is not related to a search  query ,it will be devalued. That assertion is a piece of strong evidence that there is a strong relationship between Google ranking and on-site SEO.   Search Engine Users Behavior is Dynamic

Imagine this scenario: You got stuck during a project and thus requires urgent help on the internet. Time is no longer on your side. Your client is already disturbing you for a quick fix to their project. As a result, you hop to your phone, launch the browser and query the search engine for specific information, be sincere, which characteristics of the following web links will you find engaging? A substantial webpage with low loading time and no accurate information A fast loading webpage with no precise information A fast loading webpage that will contain your most anticipated information. Of course, you will go for the third options. That’s precisely how your website users are reacting to your web page. Web-users behaviors are dynamics. Their attitudes keep changing every day. More importantly, they priorities website that offers quality contents, explicitly, contents that match their intent. Additionally, they priorities time above any other things. So, they focus more on website that loads quickly and presents them with most relevant information. These two factors – page load times and user intent accuracy are among the major things Google consider for a ranking website. They are classified as on-site SEO factors. So, if your website is missing those significant factors, your site may not be credible for Google ranking. Ensure your website images and visual elements are of good quality and sized according to web standard. The smaller your website elements, the faster its loading times.   Google Ranks Authoritative Website An authoritative website is one that contains quality links: inbound links, outbound links and internal links. All these links are often found on webpages. Though they are included on web pages for different purposes, they still serve one common goal – to enhance website authority.   Search engines prioritizes inbound links for three major purposes. These include :

Identification of business nature: Inbound links assist search engines in determining the real nature of business. Take for example, if a specific business links to a business called America security website, that implies that the industry has shared a distinct feature with America security company. Google, therefore, see the business as a security business. Indexing: In-bound links give your website the opportunity to be index for search engine ranking. They point search engine to your location and give user the possibilities to find your website. Special consideration: Inbound links are a special signal for search engines. They represent votes. The more inbound links your site gains, the more vote it earns. By so doing, Google will assume your site is offering useful information. As a result, the site will be an authority in that niche.   In On Page SEO factors, understanding the power of outbound link is one step forward to ranking your content for Google. Majorly, outbound links are made to link internet users elsewhere. These links direct web users to another website or webpage. Outbound links can either be a do-follow link or nofollow link. A nofollow link is quite an abnormal link. It’s often activated by the tag - rel=”nofollow” . It instructs Google spider not to follow a cited link. It’s a link that doesn’t pass any Google Pagerank juice to the targeted webpage. Instead, it avoids the Google Rank flow. The dofollow link, on the other hand, is that normal link. It is the default, common link and normal link that passes on Google PageRank juice from a webpage to the targeted webpage. Webmaster doesn’t need to add any code to activate this feature. There is no need to change anything. All required is to make a link and thus ,the link automatically become a dofollow link.   Internet links are those links that direct users from one page to another. They are great navigational tools. These links are relevant for three significant reasons : They permit web user to navigate a website comfortably They quickly establish information hierarchy for a specific website They help distribute ranking power around particular websites. On web pages, search engines need to identify content to rank them accordingly. They as well need crawl-able link structure to find and prepare a particular web page for ranking. Several site owners make critical error of burying the main navigational links in ways that search engines can not detect and access. This has a strong implication on how website can be listed in search engine result page. In most cases, their website misses the opportunity of getting ranked on search engine. To get your content ranked on Google, you must be engaged in onsite SEO. You need to ensure your site has relevant links requires to boost its authority on search engine. These linking are done on webpages. So, effort must be invested in Onsite SEO activities.   Google Respects Social Signal

When your website contents are shared on social networks, they are sending quality signals to search engines. Search engines will perceive your website as one which is valuable and reliable. Though social shares are not a direct search engine ranking factor, they still play a massive role in increasing your web ranking points. They have indirect impacts. Since all those shareable content is on-site elements, their links get more acknowledgement and recognition from web users. This shows that a strong relationship exists between on-site SEO and Google ranking.   Google Loves Mobile-Friendly Websites

While we’re on the subject of on-site SEO relationship with Google ranking, it’s necessary to state that mobile-friendliness is an excellent factor Google considers for SEO ranking. Currently, the number of mobile devices users outweighs those of desktop users. This development forms the slight changes Google had in its algorithm. It has been adjusted to favor site with mobile-friendly features. Google’s mobile-first index is now in existence. This feature implies that the search engine draws its results from mobile-optimized websites first. This gives them a higher priority over to desktop computers. If your site isn’t yet to be mobile-optimized, you risk the chance of being out of Google search system.   Conclusion   Can on page SEO factors yield positive result? Absolutely Yes. It entails investing time into the entire process. You need to work hard to make your site mobile friendly, improve your website social signal, enhance its authority and populate it with quality contents. To know more about On-site SEO [WD_Button id=1900] Read the full article

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How Websites Benefit from Google AdWords Certification

  If you are an SEO specialist, then you have surely heard about Google AdWords. This is the certification Google offers as a professional accreditation. It is awarded to those individuals demonstrating their professional in the basic and advanced aspects of Google AdWords. The said certification is what allows SEO professionals to brag how Google sees them as online advertising professionals. Before you are able to take the Google AdWords certification examination, you first have to sign up for the Google Partners. Getting an access to this examination allows you to gain access to the Google AdWords certification exam as well. You can get certified after that. Once an SEO professional gains the said certification, it will become a strong proof for demonstrating one’s expertise. Prospective and current clients will see the professional as a certified online advertising professional and will give their trust easily. How does the AdWords Certification works?

You will gain access to AdWords Certification once you have successfully signed up for Google Partners. You also have access to the study materials available for the exam through the said website. The Google AdWords Certification exam should be a free examination for you to take. There are requirements that an SEO professional should fulfill to bag the AdWords certificate. The SEO professional will have to pass two of the AdWords certification examination to become an AdWords certified SEO professional. One of the exams that the SEO professional must pass is the AdWords Fundamentals exam. The other one that a professional must pass can be any one of the following: Display Advertising, Shopping Advertising, Video Advertising, Search Advertising, and Mobile Advertising.   What are the Available AdWords Certification Examinations?   AdWords Fundamentals This examination covers the basic and intermediate concepts. Example of these concepts include the perks of AdWords and web advertising. It will also cover the best practices for campaign management and optimization.   Display Advertising This examination covers the advanced concepts as well the best practices for managing, creating, optimizing, and measuring any display campaigns.   Shopping Advertising This examination covers the basic and advanced concepts of shopping campaigns. It will also include details regarding product data feed, creating Merchant Center account, as well as creating and managing any shopping campaign.   Video Advertising This examination covers the basics and advanced concepts of video advertising. It will also include the best practices for managing, measuring, creating, and optimizing any video advertising campaigns across the web, particularly YouTube.   Search Advertising This examination covers the advanced concepts as well as the best practices for optimizing, creating, measuring, and managing any search campaigns.   Mobile advertising This examination covers the basic and advance concepts involved with mobile advertising. It will include ad forms, campaign optimization and measurement, as well as bidding and targeting.   What to Do With the Certification Status? Once you have successfully gotten yourself certified, it is now possible to share the certification status with other people. You can either show them the personalized certificate or you can refer them to your Google Partners public profile page. Here’s how you can do that:   Via the Personalized Certificate       After you have been certified, you now have access to a personalized and printable certificate. You just have to access your Google Partners account. Once in the account, go to the “Overview” section and then click “My Profile”. Right below your profile picture, a list of the certifications you have passed and their expiration dates will show. Click on the certification name so you can print or view your personalized certificate.   Via the Google Partners Public Profile

For this option, you can only share a read-only page of your certification. Get the public profile’s URL and pick who has access to your public profile listing. To start with, go to your Google Partners account and visit the “Public Profile” section of the “My Profile” page. By default, your public profile is only visible to you. To edit the visibility, you can change the settings to “Public”. You can see the following information on your Google Partners public profile page: name, agency’s name, photo, Google+ profile, and certifications you have passed.   How to Stay as an AdWords Certified SEO Specialist? The passing score an SEO Specialist has will only be valid for a period of one year after the examination date. If you want to stay as an AdWords certified SEO specialist, then you will need to again have a valid passing score for the AdWords Fundamentals exam as well as one other advertising examination. Here’s an example: Say, originally, you have passed the AdWords Fundamentals examination in January and the Video advertising exam in June. You will need to pass the AdWords Fundamentals exam by January of next year and the Video Advertising by that June to maintain the AdWords certification.   A Few Guidelines to Remember… Only refer to yourself as an AdWords certified specialist if you have personally passed the exam. Refer to yourself as “certified” only when the certification remains in effect. You are allowed to mention your certification on resumes, LinkedIn profiles, business cards, and other approved profiles as per the usage guidelines. Get SEO Consulting Service and Best SEO Techniques Click Here Read the full article

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5 Tips to Get the Most Out of an SEO Firm

An SEO firm might try to get as much money out of you as possible, so you should also try to get the most out of their services and discounts. Both sides should benefit from the partnership, but you can always get the upper hand. Follow These Five Tips To Get The Biggest Advantages.   1. Lay Down All Your Expectations And Targets At The First Meeting. What you want should be clear to the Search Engine Optimization company at the first meeting. All your plans, goals, and visions for your website should be discussed thoroughly because a firm can only work if they know what to work on. Also, you should inform them of your current knowledge in search engine optimization so that they can brief you and explain how the partnership will go on in case it pushes through. If you are not confident about your technical know-how in this matter (which is the case for many novice bloggers aiming to turn pro), ask someone who knows a lot about SEO to help you when talking with an SEO company. It is advisable that the person who’ll help you has already dealt with other firms in the past, especially when it comes to negotiation.   2. Ask Each SEO Firm For A Proposal, Along With A Price Bid.

Asking for a proposal from every firm that you are considering for the job makes it easier for you to weigh your options and figure out the best deal you can get. This is the standard procedure for any business-to-business partnership, so every one of them should be able to comply. The proposal you are looking for should include the services to be rendered and why and how they can help you; the conditions for rendering the services; the general marketing plan and how it can improve your business; and lastly, the total price. The proposal should clearly state that the price will not change until the end of the contract. Furthermore, you should already be aware at this stage of the ongoing price range in the SEO industry. You cannot compare prices if you don’t know the base and the ceiling for every type of service, service package, and contract duration. Most importantly, each firm you asked a proposal from should be aware that you are comparing different offers from several providers. That is the only way to force them to come up with the best offer they can give. Nevertheless, you should avoid divulging the exact proposals of other firms for ethical reasons. These SEO Firms are competitors, so you don’t want to appear conspiring in favor of another.   3. Look For A Service Package That Fits Your Business Goals Perfectly.

All SEO firms have their own service packages to attract potential clients who are on a tight budget. These packages are designed for specific types of websites, niches, content, and organizational size. In choosing a package, all of the services you want and need should be available because you don’t want to hire another firm or some freelancers in the future (which does happen with a lot of websites). Many packages are also designed according to your target market, whether they are local, national, or international. Online tools, online communities, and directories can be optimized if the firm knows the scope of your market. Many tools and directories now offer localized services, so don’t hesitate to ask for a more specific geographical coverage if that’s really what you are planning.   4. Ask For Customized Services And Packages.

A top-notch Search engine optimization company should allow its clients to create their own packages. It will be more advantageous to you if you can be granted an a la carte system in choosing your package. For this to be efficient though, you should already have a solid business and marketing plan. Every single service you choose should have a role in achieving your long-term goals. Each service doesn’t need to be incorporated in your marketing plan, but it should have a role in the immediate future. For instance, some search engine optimization services only work after the execution of another service. You can’t send press releases when content creation is still not finished. You also can’t move on to off-page optimization when on-page optimization is still not at its final stage. Separate the renewable SEO services from continuous services. Renewable services are the one-time services that you might need again after a certain period. Examples of these services are site mapping and web designing. Continuous services, on the other hand, are those that need to be constantly done to make sense in your marketing plan. Examples of these services are SEO writing and article submissions. By separating the services that you can delay and the services that you constantly need to have, you’ll know the essential services that should be in the package. It’s preferred that all you need are there already, but you should also consider the possibility of availing certain services from another provider if you can save more money but receive better services in the process.   5. Ask For A Trial Period of One or Two of Their Services So That You Can Assess Their Professionalism And Efficiency.

Many firms now offer trial periods to outdo competitors, but you have to be persistent about it if not offered, especially if you will be signing up for a long-term partnership or renewable contract. Practical firms will be more than willing to give you a trial period or free service in exchange for a long-term business relationship. In assessing their professionalism and efficiency, you should be particular about their delivery according to agreed quality and deadline; the way they communicate with you; and how easy it is to receive feedback and response.   Know About SEO Best Practice :- [WD_Button id=2452] Read the full article

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Professional SEO Services for Increased Site Traffic

You have probably heard or read on the web that professional SEO services are obsolete and that search optimization is dying. The truth, it is thriving and will remain so in the succeeding years. The difference as of the moment is the way SEO marketing companies do things. Search engine companies became wiser when it comes to ranking web pages in their results pages. SEO Companies cannot do anything but abide by the new rules regarding optimization. Gone are days when low-quality websites rank first because of keyword spamming.   According to one of the Top SEO Company’s Website : "TrendiByte has and still is helping out many businesses and business owners to reduce their cost on IT spending and increase productivity which has resulted in a substantial increase of revenue." Nowadays, more and more businesses see the relevance of doing SEO the right way and make the competition fairer than ever.   What are the SEO Services that an SEO Company Usually Offers?   Classic Professional SEO services.   Keyword Research

One of the most effective techniques, this classic SEO is still the number one choice among website owners. To create an Effective SEO Marketing Program, you have to know how your target audiences search a certain product, services, or information on the internet. Include those keywords that your target users in your web pages or blog posts. Certainly, doing so gives you the result that you want. That result is increased traffic towards your site. It is like looking in the directory of a telephone. If you like to know the number of the restaurant you want to call, you look for the restaurant name. However, in incorporating keywords into your pages, you have to keep in mind that relevance is still a criterion in page ranking. You cannot place the words “holiday travels” (just because it is popular right now) when your blog is all about fitness and health. Unless you like to publish an article that talks about staying fit while on “holiday travels”, search engine crawlers might interpret this as relevant.   Pay Per Click (PPC) It is an advertising technique. You pay the advertising fee only when a person clicks on your online ads. It is one of the oldest online marketing. Many businesses have used it and are still using it to drive traffic to their sites through its effectiveness has declined these past years. In PPC, you create a compelling title and description to influence people to click on your ad and buy from your online store. Paying people to click your ad is somewhat an illegal way of doing it. People should naturally click your link without any incentive. Due to anonymity factors in the web, this system is so complicated that expert marketers sometimes question its effectiveness and legality.   Link Building

It is one of the most complicated but highly sought-after professional SEO services because it is one of the major factors in ranking web pages in search results. However, link building is a time-consuming process. In addition, it is difficult to build links from external, trust-worthy sources. Most of the time, search engines rank web pages according to the popularity and quality of the links on your site. It is making categories between freshman, sophomore, juniors, and seniors. For example, a site has been up for five years now. This site is one of the top sites as per popularity rank. This site also has been regarded as an expert in the same niche as your site is. If you can get inbound links from this kind of site, you significantly increase your chance of visibility.   How Can an SEO Company Help Your Site in Link Building? They have external sources that you may not have, especially if you are relatively new on the Internet. While you take care of publishing your own content, they take care of bringing external and inbound links towards your site.   Local SEO

This service refers to the optimization of a site and makes it appear in local search engines. If you want local customers to find your business, this one is right for you. All the facets of SEO services apply in this, except it targets customers within your locality. A locality may mean within the county or state your business is located. For example, you are operating in Nassau County, New York, USA. There are three levels to use local SEO. Imagine a pyramid, with the base as the third level that is more general and the peak as the topmost, more specific level. The third level is targeting customers within the United States. This particular Geo-targeting is still a little broad and belongs to the lower part of the base. The second level is targeting New York searches. As the pyramid narrows off to the top so is with Local SEO. The first level is targeting Nassau County users. Nowadays, users search to find services, establishments, and products on the internet by using locations that are more specific. Some would even use street names, building names, and other specific information. Professional SEO services can help you increase visibility for your business site. However, you have to take extra care in selecting the right company to do SEO for you.   First, You Have to Evaluate The Need for Such Services. Second, evaluate your SEO company candidate. Make sure that they are reliable and can deliver quality services that are worth your money. Third, ask for recommendations from friends and colleagues or from an expert traditional marketer that you know. SEO services are expensive that is why you have to take precautions in choosing a company. In addition, SEO is a complicated process that may or may not yield effective results. Read the full article

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WordPress Plugins Used by The Best SEO Company

  WordPress is a great platform for bloggers. The themes are easy on the eyes, the navigation is easy, and more than anything, it makes search engine optimization easy. With the help of WordPress, you could have your site optimized by the best search optimization firms, but first, you can start by creating your own WordPress blog—and using the best SEO Plug-ins to drive both traffic and revenue to the site!   SEO By Squirrly

If you are a beginner in the industry, you need the help of a reputable SEO Service Provider, to help optimize your site. But first, you could try using SEO by Squirrly. For the most part, it is made for non-SEO experts and could easily help create better content, as well as check analytics and rankings. The great thing about Squirrly is that it helps you write content that is not only SEO-friendly but human-friendly, as well. This means that content is really full of information—so it would not be considered spam, but at the same time, you know that it would bring a lot of good for your business. You would also know if the content you have written is publishable, in terms of search engine optimization, because a green light would appear onscreen. The best search engine optimization company offers top-notch services, and so without knowing the algorithms, they also would not be as important as they are now.   Aside From That, They Could Also Help With The Following:   • 285% traffic is added because of well-optimized articles; • Strong keyword algorithm—making sure it is both readable and has been well-optimized; • Helps find topics and keywords that most people search for; • Sends audit reports through email; • Tracks every aspect of your content marketing strategy; • Analyzes every article you put out—to give you accurate descriptions and reviews, and; • Helps you create the most attention-grabbing headlines.  

Broken Link Checker Another great tool that drives traffic is the Broken Link Checker. You see, the thing about search engine optimization is that it is not just all about working links—it is also about checking whether there are any broken links around. Broken links could be detrimental to your success because when people see those links first and feel like they couldn’t open them, of course, they might get the idea that it’s how it would go for the rest of your site, too.   Other Things That Broken Link Checker Could Do For You Are:   • It does not just check links that do not work, but also redirects and notifies for broken or missing images, as well; • It monitors all links you have in your posts, custom fields, blogroll, comments, and pages; • It allows direct editing of links from the plug-in page without having to deal with each of the pages; • Filter links could be searched simply by inputting URLs or even anchor texts; • It allows search engines to stop showing broken links on the results page—which is ultimately helpful for you, and; • It sends you notifications via email, or on the dashboard!   Share This

One of the most useful SEO tools available, Share This has been around for a while now, but it has been improved to work with the kind of posts that are being used today.   With The Help Of The New Share This, Your Site Will Work Great Because Of The Following Features:   • Use either small or large buttons, depending on your preferences and on the kind of site that you have; • Use the Social Analytics Dashboard to get better insights about your posts; • Choose from 120 social channels, including Twitter, Facebook, Pinterest, and LinkedIn; • Join Webinars regarding Infinite Scroll, Leveraging Analytics with Power Quality Referral Traffic, Mobile Engagement, or Evaluation of Social Cycle; • Analysis of the site’s social quality; • Top social channel reports, and; • Tracking users and addresses with copy-paste mechanisms!   SEO Friendly Images The very best sites online remain on top because they make use of images that are considered SEO-friendly. SEO does not just involve uploading and downloading images—but also putting the proper attributes, including TITLE and ALT—and if you’re too busy to do that, don’t worry because SEO-friendly images will do that for you! By doing so, you will know that the posts have been optimized for XHTML/W3C. This is important because it means that the search engines would easily find your posts because images have been properly described. This way, proper matches could be made!   All-in-One SEO Pack And finally, in order to create affordable search optimization services, reputable search optimization companies sure that you have to make use of the All-in-one SEO Pack tool that gives you almost everything that you need to make sure that your site has been properly optimized.

This Includes The Following:   • Google Analytics Support; • XML Sitemap Support, so you would also get great ranks in Bing; • Fine Tune Page Navigational Links; • Support for CMS-Style WordPress Installations; • Great Security—which makes sure everything is private and would not be copied from you; • Titles are automatically optimized for them to be easily searched through Google and other search engines; • The best integration for eCommerce sites; • Compatibility with most other plug-ins; • Avoid duplicate content, and; • Making sure that META Tags have been automatically placed.   There’s more than one great, reliable search engine optimization company and with these firms’ hard work, it is definitely not hard to see why. The results speak for themselves! Read the full article

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Important Traits of a Good Internet Marketing Consultant

Internet Marketing is growing more and more popular nowadays because of its many benefits. It is convenient, time-effective, and it has a broad and global reach. It is also relatively cheaper than print and TV ads. So, to strengthen your brand recognition and name, you can hire a Good Internet Marketing Consultant. But, not all internet marketers are the same.   Here Are The Topmost Important Traits of a Good Internet Marketing Consultant :   1. EXCELLENT ANALYTICAL SKILLS

What separates the great internet marketers from the good ones is their analytical skills. The best internet marketers have excellent analytical skills. They can easily spot trends. They can also easily identify your potential customer’s needs. For example, good SEO consultants will first study the top keywords in your niche and will determine which one has reasonable traffic. They can also easily spot keywords that would have great conversion rates.   2. GREAT PROBLEM-SOLVING SKILLS

A good internet marketing consultant will take time to study your current structure and identify the right problem to solve. He/she will also take time to analyze the problem and come up with different solutions before choosing the best one. He/she will also evaluate the effectiveness of his/her solution after its implementation to maximize the success of his/her clients.   3. COMPETITIVENESS Great internet marketers take time to study your competition. They conduct comparative studies to find ways how to beat your competitors. They also study your competitor’s best marketing practice.  

4. CREATIVITY The best internet marketers have lid graphic design and copy-writing skills. So, in choosing the right internet marketing consultant for your ad campaign, you must choose the one who’s artistic. Choose the one who thinks out of the box. You must also choose the one who looks for better ways to promote your service, products, or website.   5. COMMITMENT Great internet marketers have burning passion and commitment to what they do. They would do whatever it takes to make the ad successful.   6. HARD WORKING Good internet marketers are will to go an extra mile for their clients. They don’t mind staying up late or working on weekends just to get the job done.   7. EFFICIENCY Great internet marketers deliver great results in a short period of time. Although they are hardworking and they are willing to work outside office hours to deliver the results, they also find ways to quickly and efficiently do things to save time.   8. PASSION FOR LIFELONG LEARNING

Good marketers are aware that the dynamics and rules in internet marketing frequently change so they keep themselves updated. They read books, attend seminars and even pick up the best practices of their competitors.   9. GREAT LISTENING SKILLS Good internet marketing consultants take time to listen to their clients. They take time to understand your perspective and your needs and they incorporate those ideas and need into their marketing strategy.   10. RESULTS- ORIENTED Some internet marketers are more focused on the process and not on the results. If you want to get the best value for your money, you have to hire someone who is driven by results.   11. EXPERIENCE There are a lot of amazing newbies nowadays. But, the most amazing internet marketers are those who have years of experience.  

12. GREAT CUSTOMER SERVICE You’ll be working with your internet consultant for days and even months, so, pick the one who has a great personality. Choose a marketing consultant who’s willing to walk you through the whole ad campaign. Pick the one who’s willing to answer your questions and the one who’s willing to accommodate your request.   Hiring a great internet marketing consultant is essential in the success of your campaign. So, you have to choose the right one. Read the full article

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Most Recommended SEO Services For Your Page Rank

Looking for the best search engine optimization (SEO) company to boost your Page Rank (PR) can be a pain nowadays. With tons of SEO companies popping left and right, it gets harder to decide which company is best to quench your thirst for your SEO needs. While this is the case, the first thing in mind that you should look for in these SEO companies in the services they offer. These services will help determine how these companies will fare in providing you a better PR, the key metric informing Google webmasters about the web page’s value, and put you on the top pages of the search results.   On-Site SEO

On-site SEO refers to the factors affecting your website’s appearance in search results. This service is important in determining your PR since it contains the technical aspects that can either make or break your website. SEO companies should be able to offer on-site optimization services for an effective result. For example, they should have on-site audits to determine the potentials of your websites. They should also be able to check the technical structure, metadata and markup your website is using to assess the best optimization strategy. Aside from that, the on-site SEO should also be able to review the factors that might violate Google’s rules and cause serious penalties on your websites such as outbound and inbound link analysis, content duplication reviews or no/do follow the analysis.   Link Building

While link building has been a challenge since Google’s Penguin algorithm update, it never ceased playing a significant role in boosting your website’s PR. If you are looking for a good SEO company, they should offer link building as one of their services. But these companies should not only offer this service, but they should also be experts in terms of this SEO aspect. Companies offering such search engine optimization services should be able to understand your marketplace, do research on your competition, identify link targets and develop quality content. Since the Penguin algorithm imposed stricter rules on link building in recent years, SEO companies should be familiar and refrain from using black-hat SEO tactics in their services. If you are unfamiliar with the term, black-hat SEO is the prohibited tactic used in boosting PRs. It is essential that you and the SEO company are familiar with these underhanded tactics as it can cause serious penalties to your website once caught. It can even go as far as banning your website from appearing in Google’s search engine. With that said, the SEO company should provide great link-building strategies that are in accordance with Google’s SEO rules.   Social Media Optimization

On the other hand, the SEO company must also offer social media optimization services which can be a great help in boosting your website’s PR. Social media has been a key player in the SEO community in recent years. The power of Facebook likes, retweets, and Google +1s for example reached a different level in boosting website rankings today. These social media cues send strong signals to Google in evaluating a website’s contents. Therefore, in order to decide which SEO company you should go for, they should have strong knowledge of social media optimization and must provide good strategies in boosting your website’s PR.   Content Promotion

One of the most important aspects in boosting your website’s PR is its content. Contents are the backbone of a powerful SEO strategy so it is only vital to get the best Content Promotion Services from your prospected SEO firm. The SEO company must be able to provide you with a superb content promotion that you need, both on-site and off-site. This includes quality blogs, articles, and press releases. With this service, you should seek quality and relevant content from the company as SEO today prefers this to thin and subpar content. And by quality contents, we don’t mean keywords-stuffed articles that literally have no value and are not of any use to readers. Quality content should be informative and helps readers with their needs. The search engine optimization services are only a part of the few factors you should determine in choosing the right SEO company. The services mentioned above should be able to help you with your PR boosting needs, so make sure the SEO company you are doing business with offers all of these for a better chance of succeeding in your SEO journey. According to TrendiByte, the above points are the most recommended search engine optimization services for the most effective SEO results possible.   Read the full article

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Importance Website Speed Optimization in SEO

Fast is better than slow. Yea, that’s a popular saying in our modern world. That’s because everyone loves seeing faster results. Since the internet is fast becoming an important mechanism for everyone, search engine companies are constantly rising to the needs of their users.

  And What’s That Need?   It’s Simply a Fast-Loading Web Page.

Indeed, website speed optimization is important in this age and century. Fortunately, It's now one of the factors search engine bots evaluates for page ranking. When a website loads faster, internet users tend to become more engage with it and even recommend it to other friends and colleagues. In a recent Google update, any page that loads beyond 2 seconds is slow. That shows that speed is much important to search engine companies also. From all indications, Google isn’t stopping at its current updates. More ranking metrics are coming up soon. But before those future releases, it’s essential to admonish ourselves about the value of website speed optimization, especially in the year 2020.   Wait a moment! How fast is your website loading? 1 second, 2 seconds ,3 seconds or even a minute? Oh! If it’s beyond 2 seconds, that’s not good enough. Web visitors often get worked up and infuriated with a slow loading site. The moment they realize their waiting time on a page is exceeding 2 seconds, they abandon the site for another one.   Such Circumstance Thus Causes a High Churn Rate.

Minimizing churn rate on your site is one of the good importance of page speed. Other importance includes: ⇒ Faster page load speed is important for better ranking by search engines. ⇒ Having a fast load page is the first impression you can ever make about your website. Psychologically, fast websites are considered reliable, trustworthy, consistent and professional. Speed is related to confidence, trust, and reliability. ⇒ It's an avenue to help users/visitors to access the page they want faster and easily. No one likes time wasters. Not giving your visitors what they want at the particular time they need frustrates and angers them. ⇒ It helps to reduce bounce rate in the sense that many websites have lost many visitors on their websites due to slow load page. Nearly half of a website user can leave due to incessant slow speed. While having a fast load page helps to reduce his kind of situation. Fast load page will instead make people stick with your website. ⇒ Increases visitors satisfaction and experience. Giving visitors what they are looking for and give them fast is the strategy. And this is why page load speed must be your number priority for better user experience and satisfaction. ⇒ Website speed optimization will help to increase your SEO. According to research, about 95% webpages in several countries have improved in their speed. Even webpages that have never worked on improving their site saw to it that their webpage was improved due to Google stance on page speed. Also, developers are ensuring that page speed is one of their greatest feature ever since 2018.

  So, You Must Not be Left Out in The Website Speed Optimization Process. To optimize your website page speed, you must ensure every page on your site load within two seconds, which is the ideal speed time. A page loading speed rating ranges from excellent, acceptable to poor. If it’s excellent or acceptable, then the loading speed is under a second or two seconds — however, a poorly rated page speed excess two and a half seconds.   What are the ways to determine your website speed optimization?   1. By Testing Your Page Load Speed on Mobile Device Most website operators only make use of computers and laptops to access their site. However, it's always a good move to have a mobile version of your website. This is not because of anything order than the fact that most Web users make use of smartphone devices to access the internet. This was gathered from a study into mobile device usage.

This is the recent trend on the www directory. And it's expected that the number of people visiting e-commerce pages will increase because of the rise in mobile phones usage. Nonetheless, one must know that mobile versions of websites will load slowly compared to original versions. What this means is that you can't use the code you are using for the Web version of your site on the mobile version. You will need to adjust that code to work compatibly with the mobile version so pages can load within two seconds or less. The idea is that when you are testing page load speed, test it on the web and the mobile version of your site.   2. By Checking Page Load Speed There is nothing difficult in checking page load speed. It is now made simple ever since Google has provided some online tools that can allow you to do this. Google Labs developed this tool and it can be used as a web-based tool. You can also combine it with your site as an addition. Page Load Speed will let you know if your pages are loading below expectations and will also suggest solutions on how to increase the page load performance. One of the Best online tools by Google, to check Page Speed Online- click here to check - [WD_Button id=2181]   How Can Page Load Speed get better?  

Below are some of the ways your page load speed can get better. ⇒ CSS and scripts should be saved as external files: One of the things that can make your page load slowly maybe because each time visitors click on a page on your site, your style sheets also load up. When you save your CSS and scripts as external files, style sheets will no longer load all the time, and every file will only load just once for your site to work as expected and perfectly. And every page on your website will open faster as visitors click on them. ⇒ Fix Redirects: Having too many Redirects is an avenue to create more HTTP requests and higher load time. If there are any broken links, fix them up as fast as possible. ⇒ Unimportant Plugins: Every plugin you add to your website utilizes your resources, and this causes slow page load speed and performance. Some plugins are important, while some are not. Make a selection of those plugins that will be of benefit to your website and avoid the rest. ⇒ Optimize Images: Images takes the largest share in your web page size. And as such, both images and graphics help to get the attention of your audience. Images must be downloaded first to the users' device before they can be displayed, and this alone can take time. It's advisable always to optimize images. And this is one major thing that can be done to improve page load. ⇒ Keep your images small: You must make your images as small as possible. When creating new images or making use of existing ones, these few tips can help: Lower the color depth, edit an image to remove additional extras such as comments, crop images to perfect size, and resize images to reduce the size. ⇒ Load background images through external CSS: with external CSS, you can load non-background images as part of the background. This tip will make your image to keep loading late while the text page will load faster. ⇒ Lower Domain Name System (DNS) lookups: DNS lookups often take time to send IP address back to a hostname. When it is like that, there's nothing that the browser can do unless these lookups are complete. Also, a webpage that is blessed with resources, nic features, and elements makes use DNS lookups, and in turn, it reduces the page load speed. Cut the hostname numbers and increase your website speed. ⇒ Content Delivery Network: CDN is a geographically distributed network of proxy serves and all their data centers. Standard servers take time to grant resources requests which causes page load time to slow down. Ensure to use CDN for content delivery where necessary. ⇒ Reduce unimportant wasted whitespace: Whitespace can increase your page load time and increase the page size. Same with line returns and comment tags. Examine all of these and make corrections where needed. ⇒ Make use of Browser Caching: This allows your website visitors to save copies of your website's different pages. Mainly for them to be able to access the pages later on when they need to so they won't have to start reloading the pages again but will pull up from their cache. This makes loading faster and quicker. This also helps to lower your website hosting cost.   Checking Websites for Issues on SEO   SEO website performance can be checked using many criteria. SEO website has just two distinct parts which are; ⇒  On-Site SEO ⇒  Off-Site SEO   On-Site SEO Certain metrics must be regarded when measuring on-site SEO on websites which may include the following; HTML Header ⇒ Title Tag ⇒ Meta Description Tags, and so on. Body Content ⇒  Keyword Consistency ⇒  Amount of content ⇒ Heading tag, and so on. Web Crawler Metrics ⇒ Image Alt Attributes ⇒ On Page Link Structure ⇒ Broken Links ⇒ Robots.txt, etc. Usability ⇒ Device Rendering ⇒ Use of Mobile Viewpoint, etc. Performance Result ⇒ Page speed info ⇒ Page Size Info ⇒ Number of Resources ⇒ GZIP Compression, and so on. Security ⇒ SSL Enabled ⇒ Malware Check, and so on.   Off-Site SEO These are actions and steps taken outside your website to improve your rankings within the search engine result. It comprises of actions taken to impact search engine and user thought of a website. It is based on Expertise, Authoritativeness, and Trustworthiness. Offsite SEO can be measured in two ways: ⇒ Creating interesting content that people would have an interest in and would willingly be connected to. ⇒ Getting involved and partnering with other notable sources on the internet to influence your website and, thus, improving your website connection. In conclusion, a slow loading page can make users abandon your website and lose interest in your website. Ensuring that your website pages load quickly to expectation will do your business good and will help to retain your website users. If you are not so sure how your speed server works, check your speed checker now and have a comparison between your site and other many sites. here TAKE AWAY: Page speed is a crucial element every website owner shouldn’t discard while setting up their site. To achieve a faster loading speed, you to optimize every component of your website. Likewise, you must spend quality time in testing the site before deployment. Never be in a hurry to deploy a website that is not tested. It’s due diligence you should under-rate.  Remember, only a website with good loading speed acquires visitors faster and better. If your website must scale through competition, you must invest in improving its speed. Our Resource to check website audit Click Here- [WD_Button id=2181] Read the full article

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What Trendibyte.com Offers

[video width="880" height="720" mp4="https://www.trendibyte.com/blog/wp-content/uploads/2020/02/TrendiByte-Services.mp4"][/video]   Large businesses these days and even small ones need to have a website, an online store or a few blogs that will constantly help promote their products or services in order to survive and level the playing field of their competitors. It is a must now if you plan on reaching customers across the globe and exploring new markets that you haven’t discovered yet. These days, it is smarter to get experts to help you with internet marketing or Search Engine Optimization (SEO).   Internet Marketing Experts

One of the tried and tested internet marketing experts out there is trendibyte.com. To make your website standout, its web pages must have interesting, informative, useful and user-friendly content. Our company will help you achieve this while keeping track of its quality as you go along. In order for your business to be taken seriously by its customers and competitors, Search Engine Optimization (SEO) is the leading method of doing this. With the right strategy and techniques, trendibyte.com, will lead you towards Internet Marketing Success.  Our founder has spent about 10 years gathering experience in the field of internet marketing. To improve a brand’s image, a good marketing plan is needed, and in this age of the internet, the only fast and sure way to do this is through Search Engine Optimization (SEO). Imagine how businesses where done in the old days. Companies would have to spend tons of money investing in physical ad materials such as tarpaulins, fliers, poster, and advertisement spaces for their brand to be seen and heard. Not to mention expensive television and radio ads. These days, a large company doesn’t necessarily have to be seen and heard on television or on the radio. You only need to put a good running website and you are all set. Everyone and anyone can do it these days. This has caused numerous businesses to thrive with less marketing expense required, but now more than ever, it can be easily accessed and done by anyone, causing the competition to become much more difficult. It is for this reason that getting an internet marketing consultant can greatly boost a company’s performance and image.   An SEO Consultant Can Level The Playing Field Between You and Your Competitors.

To make your web pages interesting, you need to have great, creative, and useful content. Google will showcase websites whose contents are really informative and be displayed in the first page of the search results. To improve your brand’s image, you need to invest time and money to get good marketing strategies. For SEO experts like ours, you will be investing to improve your company’s value and overall market image.   Our company, Trendibyte.com, is an established SEO expert who also specializes in other marketing fields such as;   Social Media Optimization Google Tools Content Writing Reputation Management Hosting & Server Management Web Analytics Affiliate Recruitment Web Development & Commerce. Our founder has spent years mastering these fields and creating helpful strategies and techniques that will help businesses thrive and beat their competition. Our company’s mission is to educate our clients and provide them with specific techniques and strategies to help them with their respective businesses. The founder of trendibyte.com is one of the few that is considered as a true internet marketer around. He has spend about 10 years honing his skills and expertise in Web Development, Internet Technology Industry, and especially Internet Marketing or Search Engine Optimization (SEO). His works always appear on the first page of Google search results. To create newer, better, and smarter tactics that will eventually change how people do internet marketing has always been the company’s long-term objective.[video width="880" height="720" mp4="https://www.trendibyte.com/blog/wp-content/uploads/2020/02/TrendiByte-Services.mp4"][/video]   Large businesses these days and even small ones need to have a website, an online store or a few blogs that will constantly help promote their products or services in order to survive and level the playing field of their competitors. It is a must now if you plan on reaching customers across the globe and exploring new markets that you haven’t discovered yet. These days, it is smarter to get experts to help you with internet marketing or Search Engine Optimization (SEO).   Internet Marketing Experts

One of the tried and tested internet marketing experts out there is trendibyte.com. To make your website standout, its web pages must have interesting, informative, useful and user-friendly content. Our company will help you achieve this while keeping track of its quality as you go along. In order for your business to be taken seriously by its customers and competitors, Search Engine Optimization (SEO) is the leading method of doing this. With the right strategy and techniques, trendibyte.com, will lead you towards Internet Marketing Success.  Our founder has spent about 10 years gathering experience in the field of internet marketing. To improve a brand’s image, a good marketing plan is needed, and in this age of the internet, the only fast and sure way to do this is through Search Engine Optimization (SEO). Imagine how businesses where done in the old days. Companies would have to spend tons of money investing in physical ad materials such as tarpaulins, fliers, poster, and advertisement spaces for their brand to be seen and heard. Not to mention expensive television and radio ads. These days, a large company doesn’t necessarily have to be seen and heard on television or on the radio. You only need to put a good running website and you are all set. Everyone and anyone can do it these days. This has caused numerous businesses to thrive with less marketing expense required, but now more than ever, it can be easily accessed and done by anyone, causing the competition to become much more difficult. It is for this reason that getting an internet marketing consultant can greatly boost a company’s performance and image.   An SEO Consultant Can Level The Playing Field Between You and Your Competitors.

To make your web pages interesting, you need to have great, creative, and useful content. Google will showcase websites whose contents are really informative and be displayed in the first page of the search results. To improve your brand’s image, you need to invest time and money to get good marketing strategies. For SEO experts like ours, you will be investing to improve your company’s value and overall market image.   Our company, Trendibyte.com, is an established SEO expert who also specializes in other marketing fields such as;   Social Media Optimization Google Tools Content Writing Reputation Management Hosting & Server Management Web Analytics Affiliate Recruitment Web Development & Commerce. Our founder has spent years mastering these fields and creating helpful strategies and techniques that will help businesses thrive and beat their competition. Our company’s mission is to educate our clients and provide them with specific techniques and strategies to help them with their respective businesses. The founder of trendibyte.com is one of the few that is considered as a true internet marketer around. He has spend about 10 years honing his skills and expertise in Web Development, Internet Technology Industry, and especially Internet Marketing or Search Engine Optimization (SEO). His works always appear on the first page of Google search results. To create newer, better, and smarter tactics that will eventually change how people do internet marketing has always been the company’s long-term objective. Read the full article

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How Digital Marketing Scope Is All Set To Disrupt Market after Covid-19

[responsivevoice voice="UK English Female" buttontext="Listen to Post" buttonposition="before"] The spread of the Corona virus pandemic is a worldwide threat which is inevitably a serious threat, not only the human safety and the health sector, but also a great challenge for the business in many ways. This is actually true for any serious pandemic but the case of the COVID-19 is pretty handy, considering the ease of transmission, and also the fact that it is a global threat; already impacting every part of the world. Efforts are being made massively to ensure an end to the deadly virus, but a business-oriented concern is one big question of time, how long will it take to eradicate this virus? Especially when there is no direct cure yet! Commerce will have to evolve into a form capable of surviving the restrictions of the pandemic; lack of movement, avoidance of physical human contacts, prevention of crowd scenarios and others. This necessity for the evolution of the market is majorly in support of online enterprises like eCommerce, digital marketing and others. Out of these opportunities, digital marketing stands out, not only because of its direct value but also because of its flexibility, digital marketing interacts with every online franchise and it also works in partnership with offline businesses in real life. Firstly, before we explore the created opportunities in the ever expanding online platform, let's get into the major effects of the pandemic on the economy and how the wrinkles reflects both on individual enterprises and the larger industry. The Future of Digital Marketing in India is here, it’s in general The Future of Digital Marketing In 2020!   Changes in Trend Patterns The most obvious tilt resulting from the recent turn of things is the great fall in visitation of stores. This is about 90% in a range of one month. This is because of the social distancing practice and avoidance of unnecessary trips, a lot of businesses are pushed into either closing the offline stores or reducing store capacity. Brick-and-mortar stores are the most affected, due to direct limitation of foot traffic. A lot of advertisers monitor the effectiveness of their Google Ads by noting the conversation to store visits, these stores are offline. These stats are used to optimize Pay-Per-Click campaigns and the metrics have shown serious challenges over the months, due to COVID-19 restriction of movement. The drop in store visits was first noticed majorly by advertisers towards the end of February. Store visits reduced by over 20 percent during the early days of March. By the second week of March, visits dropped by over 40 percent due to exponential spread of the virus. The restriction of global traveling also contribute to the drastic drop in store visits globally.

  Future of Digital Marketing 2020 A lot of traditional businesses that bank on physical patronage, both small scale and large scale store, must direct their energy towards online campaigns to fetch them customers. It's not enough to just create an online presence, Google search traffic is at an all-time-low since the outbreak, therefore, the web marketing process must be done with careful moves. You can also leave the job for a Digital Marketing Agency if you have some cash to spare. You can book at free consultation here : Let us proceed to the necessary strategic moves that are needed.   Create a modest website Such a website that is to represent a firm or company does not need to be complex, it should be easily understandable because the goal is for customers to relate properly without stress. If the business is small scale, Google has a support for simple website builder which is free. The landing pages of the website should be properly optimized for Google.   Be hosted on Google My Business This is a platform to showcase your business, the avenue allows you to display details like descriptions, address, working hours, pictures, posts and it is accessible by Google search and Google Maps. If you are hosted on the service already, you should update the details of operations, in case they have been altered because of COVID-19. You can also add notices about whatever changes that clients and potential customers needs to know, that is due to the fact that the pandemics make because some changes to regular business schedules and operations.   Social media engagement through  Digital Marketing Business Some customers are more into social media like Facebook, Twitter and Instagram. A strong presence on these platforms might be handy, well over websites or Google services. Also, apart from reaching potential audience, regular clients are easy to meet on the social media, you can readily connect to them. A business page on Facebook is free, it is a straight forward way to connect with your audiences, and also, finding you on social media assures them that you are open and functional, especially when they get periodic updates.   Use Google Merchant Center to host your products Regarding the heavy drop in physical visits for traditional retail, e-commerce presents a beautiful opportunity to ensure the sales are maintained. Create an account and upload your products on the Google Merchant Center to start online sales. You can constantly get your inventory, lists and prices updated using automatic feed, makes the job easier. Also, make sure your choice of words are carefully selected, in order to be easily found.Digital Marketing for Small Business and even Digital Marketing for Startups are very eligible for this strategy too.   Run Online Promotions A few basic tools are enough to make plenty people discover your business, you'll be surprised. This is very important, regardless of whether you have a good optimization for search engines. Here are some platforms you can run with planned budgets, digital marketing companies uses them. Google Ads: This is a Pay Per Click (PPC) system. There are efficient plans for Google Maps, display ads, Gmail and YouTube. Microsoft Advertising: This is the second biggest American search engine, the desktop market share here is about 36% with some users getting cheaper click rates than what Google offers. Facebook Ads: There more than 70% percent of American online population on Facebook, this is the largest platforms to reach the social media audience. Online advert set up seems complicated but comprehending PPC can be simple when you have the right Digital Marketing Expert.   Book your free consultation here    Change in Search Trends The masses keeps getting more informed about both the virus and its news are spreading at an exponential pace. It becomes the most crucial matter on ground, and to the internet users, it automatically becomes the subject of searches on Google and the web at large. In recent weeks, most searches that excludes keywords like "CORONA VIRUS" and "COVID" are taken off the pops and trends, making the cached relevant of terms like "travel booking" and "tax preparation" drop in frequency and recommendation. These days, questions excluding the virus name often pops online too, but the absence of the name does not take away from them being related to the virus, such questions are usually simple but leads to more research or further confusion. These questions are about subject like medical needs, basic necessities, government policies and others. From checking the trending insights of March, we observed that there are over 3,500% increase in searches for restrictions and lockdown rules in India, over 700% for housing market forecasts, close to 4000% for food enquiries and 3000% for grocery stores inquest.

  The Digital Marketing Solutions While the disruption of the standard search contents and volume has been altered, the good news it take it can be used to your advantage, especially for MIDCAP businesses, here are the Digital Marketing Solutions to make your PPC campaign get more effective.   Constantly revisit your search terms report As the COVID-19 pandemic is heavily trending, a lot of online users are on the internet for information directly or indirectly relating to the virus. Most of these users get exposed to your ads, despite the fact that a lot of them might not be interested but they have numbers on their side. The best move to do here is monitor your traffic coming from various ads and check the rate at which clicks turns to deals. Poorly performing ads should not be removed, they should be fixed using added negative keywords, and the words are to be avoided in your campaign exposure. Not only are to avoid, but also similar variants of the logical context are prevented to, making it easier to reach the targeted audience.   Predict other negative keywords before they trend Every keyword has some potential of attracting irrelevant audiences to your content while you get charged for campaign budgets that won't really contribute to your startup or small business. Therefore, you need to study for potential trends that are yet to break out, then you use negative keywords to block out unwanted exposure, all before you suffer any serious loss, here, the keyword tool comes in handy.   Follow Corona related searches that are trending There is a wonderful tool to understand the online search habits of Internet users, It's called Google Trends. With it, you can be updated about the pandemic, also, Google has newly released Google Trend Coronavirus Hub, a more direct means feed to see how people react to changing news. With these info, you can even find a way to manipulate your ads to fit the new system efficiently.   Book your free consultation here    REDUCTION IN MOBILE SEARCH TRAFFIC Due to the COVID-19 pandemic, most of the population has been forced to less driving or traveling. This leads to a very noticeable drop in search traffic and the drop is more noticeable in mobile users over tablet users or desktop users, this particularly so because of being stationary, people now have more access to their computers and tablets, since they are not on the road or off to work. According to a report on March 16, about Google search ad traffic, traffic on mobile dropped by around 24% while traffic on tablet suffered at just 19%, desktop traffic is the least affected, with a sort of constant 18% fall on week days and just 7% on the average weekend.

Traffic on mobile is the cheapest to run for PPC ads, so it is necessary to be strategic about running ad campaigns, here are a few things to consider.   Review adjustments for bid Your former bid adjustment might just be effective for the past, you need to adjust the inputs to fit the new search and optimization situations because more attention has been shifted back to using the internet on desktops since people are spending more inside.   Smart bidding is an option This paradigm shifts in search attitude, it hard to know the direct effect on an instantaneous level. The smart bidding option is an effective tool that works with changing inputs on a real time level and adjust the bids of CPC on a responsive scale, so that the advertisers’ goals can be achieved. This is done by tweaking the tool with respect to the budget of your campaigns, and also putting to mind the goal of your intended reach and time ultimatums.   Conclusive Considerations : It is now evident that the new drift to the pandemic influenced life makes working at home a necessary option while using Future Digital Marketing skill set for promotion of your business or to even grab customers for real life. Also, onsite audit is now the best to use for your businesses, its effective and business people needs to adopt it. The Digital Marketing Scope is very sensitive to important details. You surely must have understood now that Digital Marketing Scope in Future is infinite. In our next article we will expose and guide you on how to get audits, tools or auditing, and the steps to choosing the tool that best suit your need.   Always ensure to stay safe and healthy!   Book your free consultation here  [/responsivevoice] Read the full article

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Is Link Building Still Relevant in Search Engine Optimization?

Link building has always been one of the most important aspects of a search engine optimization campaign. Since Google is consistently updating its algorithm then it is vital that you work on this aspect of your SEO campaign. You need to make sure that you tailor your SEO methods to suit the rules set by Google.   How Important is SEO Today? As most search engine optimization experts and businesses know, Google has been cracking down on unethical SEO Strategies or most commonly known as a black hat technique. The most recent update of Google known as Google Pigeon Update has affected a lot of online businesses across the globe. Most of them have dwindled down in terms of their positions in the search engine results page. It is quite surprising how a single update of Google on their search engine can have such a huge impact on a lot of websites. The truth is that link building is still a very effective search engine optimization technique. The reason behind the frequent updates of Google is that people have been abusing SEO so much to the extent that they make use of unethical methods. In order to make sure their search engine pages yield the right results, Google has come up with several rules and guidelines when it comes to search engine optimization. Now, Google much prefers that links are obtained naturally. When talking about natural links, it refers to the links that are links coming from real people. On the other hand, unnatural links refer to any backlink obtained through paid links or link farms. These links are considered to be of no value in terms of SEO.   How Can You Do Link Building in Today’s SEO Landscape?

You can still build backlinks but you need to make sure that you do it in a professional manner. Gone are the days where you can simply order backlinks in bulk from companies that offer such services. Now, Google makes sure that search engine optimization is done by a thinking human rather than have any SEO software do the job. You can still submit articles to article directories. You just need to make sure that you submit your content only to reputable websites. There are still lots of people frequenting article directories and submitting your content can provide your website instant readership. Web directories and social bookmarking sites are still in use but their value has greatly dwindled down in the past year or two. However, you should not completely disregard these two as they can still help you out one way or another. You just need to make sure that you don’t commit the same mistake of submitting your links to link farms as it can do more harm than good to your search engine optimization campaign. Social media is also one of the things that can help you out with your SEO campaign. Now, Google prefers referrals from social networking sites more than anything else. The reason behind this is that the more people share your content the more people regard you as an authority in your nice or industry. Also, another popular way of building links is making use of video marketing. As you can notice, there are already YouTube videos appearing on the search engine results. This means that you can make use of YouTube as a way to get a link and online visibility for your website.   Is Link Building Already Dead? The simple answer would be a no. There are still people who make use of this method to help with their search engine optimization campaign. However, you cannot expect the same results as before. Now, you need to invest time and effort in your SEO campaign in order to make it work.   To Know More About Link Building [WD_Button id=1673] Read the full article

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Advantages of Local Online Listing for your Fashion Accessories

The fashion accessory industry is highly competitive nowadays. Be it local or international, the market competition gives tougher times to businesses worldwide, so we are here to ensure that you are getting the right marketing techniques to implement the best campaigns for your online listing needs. For instance, you can try search engine optimization solutions. Creating relevant content and keyword-focused articles on your site will help reach a targeted audience in the most efficient way. To succeed in the fashion accessory market, one tip is to understand your geographical location and capture customers through a local online listing. In fact, surveys say that over 60% of individuals choose to find specific products and services, like fashion jewelry, online. Also, classified websites serve as “shortcuts” in showing online presence or visibility. This is actually included in the proven promotional ways for any online business apart from SEO tactics; hence, the following are some of the ultimate guidelines when it comes to profitable local listing.   These are the best solutions you need for your garment manufacturing and fashion retail business needs:  

Opportunity to Promote The Brand online This is simply one of the best benefits of local online listing for fashion accessories. Through the help of online directory registration, business owners can save time and money when it comes to advertising. Business to Business Marketing B2B marketing is also an excellent way to establish a connection between sellers and buyers. If you are manufacturing fashion jewelry and other related accessories, you need to attract buyers online so that you can generate enough income in no time. Without using third-party assistance, business owners can unite with various buyers via online directories. This simply makes any B2B marketing endeavor more achievable and successful. Branding

The fashion industry also provides the ultimate value to brands involved. With the positive reviews regarding local listing sites, you will know how to gain trust from online customers. In addition, you can get special recognition that will be a great advantage to your fashion jewelry business. This will, in fact, become the most essential benefit from the classified ads you have right now. Local Search Engine Optimization Benefits

By registering with some local online listing, your brand will surely benefit from the most effective SEO strategies. In reality, a local search listing is a database wherein business information is locally stored along with helpful reviews that can get you ranked on major search engines worldwide. By getting enough positive reviews, you will get higher ratings and recognition from online customers. Also, your brand will be known across the globe so that prospects will easily find you whenever they need to buy new fashion accessories online. Stay Competitive It is essential to remain competitive in the online marketplace today. If your local listings are solid enough to compete in the market, it is easier to get ahead of your competitors. The marketing base has also become an essential factor in promoting your brand, so be sure to choose a reliable classified ad to sell your fashion jewelry. One of the major SEO service providers TrendiByte can easily get the right audience to check out your site and make positive buying decisions.   According to TrendiByte, “Google Maps obviously enables you to list your business’ location online and offline. This service is free of charge. Using local SEO lets a business establish its company name and brand with local customers in the online world. The Google Maps application service that was recently launched by Google benefits businesses around the world with local SEO.” If you want to succeed in your marketing campaigns, make sure to use the right methods available today. Choosing the most efficient marketing strategies will help you make online sales more while making people choose to shop on your online fashion accessory website. Read the full article

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Recycling Older Content For Updated SEO Opportunities

When search engines change their algorithm, a lot of websites start to lose traffic fast. The reason why many companies see their rankings dip is that they have a lot of older content hosted on their sites that are not optimized to the standards of today. When you have a ton of content spread across several sites, and you don’t want to throw it all away, you don’t have to. The best way to work with it is to recycle it and create all new opportunities for traffic generation. You can easily take something that has older elements in it and make it new, and gain a lot of attention. It starts with understanding how SEO works with content and then it’s a matter of posting it on relevant locations.   The following steps can be utilized to get more attention from search results, even if you have a lot of older content that is dormant.   Step #1: Look At The Analytics

Log into any analytics system that you have and look at the posts within your site that aren’t getting any sort of attention at all. You want to isolate this because that will tell you what’s not working and what may be working. If you are seeing no traffic or any increases across all the different pages, then you will need to look into getting a professional SEO firm to help you with that. If you are seeing marginal lifts, but nothing in the older content, then you want to isolate the titles of those posts and pages.   Step #2: Look At Updating The Titles Once you have a listing of the pages and titles of all the pieces of your site that are getting ignored, you want to update them carefully.

In order to update them, hire someone that knows how to write for SEO and get them to revamp your titles and content as a whole. If you don’t have the budget to hire someone, then perhaps you should look at doing it on your own, but take your time with every single line, and word that you use. Attention to detail is important here because you need to make the old, new.   Step #3: Call To Action The Older Content in Your New Article When you’re recycling older content, you want to make sure that you link to it within the first 50 words of your new content. Call to action the older content by linking to it for reference. Then update the page with all new information, or at least information that has been worded with new vocabulary, and adds additional ideas to the existing options. The more you focus on delivering a complete upgrade to the past content, the higher the traffic margins are going to be when you’re picked up and ranked within search engines.   Step #4: Post Newer Content To Article Directories

Aside from updating your own pages, look at posting all new content to article directories. Search engine optimization strategies that are using content marketing always rely on these pages for backlinks and traffic overall. The key here is to remember to isolate directories that are high in authority and have strict standards. If you can’t find any of these, then perhaps turn new updates into guest blog posts that you can post on other people’s websites. The key here is to take the old content, revamp it, and add to it. As long as you’re doing that, you’re going to gain a victory in terms of optimization and organic traffic generation.   One last thing to remember is simple, Make sure that when moving forward, you make all your content 100% unique, new, and revitalized. Search engines are de-ranking a lot of business sites because they try to rehash the past, but without updating the ideas and content. That’s why recycling is a bit of a rough business when it comes to complying with SEO. However, it’s not impossible, it just takes a little work. That’s where a professional firm could come in handy. Read the full article

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Slow Moving Process of Implementing SEO Is A Good Thing

There are a lot of people that demand immediate results from SEO and Internet Marketing as a whole. You’ll find that the more you push in this direction, the less likely you are going to be to get moving forward in a lot of areas. There’s just so much that you have to traverse in order to get noticed online. Setting up a website today and just seeing a great deal of traffic is not going to be something that occurs. Yes, there are some people that are able to build on a lot of different things online and pull through a great deal of traffic, but it’s not easy at all. If you want to see yourself in the right arenas online, you’re going to have to work on optimization and you may have to deal with the slow-moving process. The reason why this is a slow solution compared to others is that it’s something that you have to deal with on a regular basis and build towards the right arenas with care. There used to be faster implementation processes amidst the professional-grade solutions, but as you start to build up towards those things, you’re going to end up losing market share. The reason why you will end up dealing with a variety of issues in this regard is that there have been changes.   The Search Results (Algorithms)

To clarify the notion of changing with the SEO parameters that are in place, you’ll have to first understand that marketing is not something that is simple to perform in any way, shape, or form. There was a time in the past where you could get this done, and something that you could rely on overall. However, you will end up seeing that there are a lot of issues that come through within this world. The problem that you are going to find is that there’s a lot of research that is involved here. The search results that you get right now are not going to be relevant in the way that they were in the past. There’s a very specific algorithm that seems to be pushing forward at any given moment, and changes that are coming without telling marketers. If you’re a professional marketer, then you know this all too well, search engines change the way that they deliver results and relevancy elements fast. That means that if you are working in an expedited nature to build collateral for internet marketing, you could miss it. If you want to end up missing out and establishing the wrong relationship online, then you are going to end up losing market share guaranteed. It’s that simple. If you want to build on the right solutions moving forward, then you will want to look into search algorithms that are going to help you gain leverage overall.   The Slow Issue

To be fair, SEO does take a lot of time to implement. The reason why this happens is that there’s a juggling act at play. When you update the components of your site to comply with the larger entity of optimization, you are going to be pushing forward through a lot of different elements. For instance, let’s assume that you were working with content marketing. You would have to build within 15 types of content to ensure that you are able to get to the top of the marketing food chain, so to speak. The slow issue is something that is definitely not going to build your overall market share unless you are able to harness several elements at once. There are some companies that will promise to deliver on all cylinders in a fast manner. Those companies are going to end up posing a great deal of frustration, however, especially when you end up with results that aren’t really manifesting in the right arenas. There’s a lot of stories from people that have hired marketing professionals that promised a fast placement strategy but ended up with little to nothing to show for their involvement.   The Real World of Marketing

There are several channels of marketing that you will need to work within if you want to build leverage moving forward. The main channels will be within free zones, pay zones, and DIY Elements. If you are going to work within these categories, you will want to investigate them further and understand how each differs. It’s best to look at hiring a good SEO firm to build the right collateral, as that will give you leverage in a different area. Meaning, that if someone is building marketing elements for your site, you can work on running other elements of your business. It takes the burden off your shoulders and gives you the freedom to push through other areas of marketing collateral. At the end of the day, despite the speed of SEO, it’s something worth chasing on a lot of levels. Done right, this could give you a huge jump in terms of marketing success. However, you will not be able to gain any sort of leverage if you’re not able to push through a variety of different areas online. It’s best to hire someone, as this can get convoluted fast. Read the full article

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Promotion Strategies for Travel Industry Needs to Focus in 2020

  Tourism is a lucrative business niche. While it’s helping people to sight beautiful scenery, it’s also enriching business owners within the industry. Two decades ago, about 2.4 million international tourists came to India annually. During January-July 2019, Foreign Tourist Arrivals (FTAs) were 60.84 lakh with a growth of 2.1 percent. In July 2019, Foreign Exchange Earnings (FEEs) was Rs 1,34,689 crore (US$ 19.27 billion) with a growth of 7.2 percent from July 2018-July 2019. The industry is indeed impactful to both travelers and business owners.

In the year 2020, the industry is expected to attract more travelers to Indian Destinations. If you intend to grow your business bottom line in 2020, you must hone your social media promotion strategies. Before the internet era, TV and radio advertising methods were effective in growing leads and converting prospects to loyal clients. They brought sweeping changes in the attitudes and behavior of tourists. They helped the Indian Tourism Industry flourished like never before in recent years. However, since the evolution of the social media platform, more people have shifted attention from watching TV programs to consuming content on the internet. Also, entrepreneurs have been using social media platforms to humanize their brands. That’s proof that we’re now in a digital era. Social media is now the king of business promotions and marketing. As social media users keep growing, brands are frequently rolling out brilliant promotions to capture their audience. So, if you want your business to scale in 2020, you also need to tap into social media promotions.   Are You Even Aware of The Following Statistics? As of the third quarter of 2019, Facebook had 2.45 billion monthly active users. In 2019, Instagram announced they had more than 1 billion monthly active users (MAU). As of Q1,2019, Twitter boasted 330 million monthly active users. LinkedIn boasts over 645 million users in more than 200 countries and territories across the globe. Those statistics are not made for viewing purposes. Rather, they’re provided for decision-making purposes. The implication of such data is that the social media population is increasing every day. And smart entrepreneurs are taking advantage of such an increase. In the tourism and hospitality world, travel journalists, media experts on travel and tourism entrepreneurs in India are now using Facebook, Instagram, etc. to offering highlights about places of tourist interests to prospects. Those data are prime motivations for their actions. If you’re yet to engage in social media promotion, here are key reasons you need to do so.    1. It Permits You to Target and Retarget Ideal Consumers.

With advanced targeting capabilities, social media platforms like Facebook help you target your ideal buyers. This ensures you drive more relevant traffic to your site. Facebook allows you to serve your content to those individuals who display the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what your ad goals may be.   2. Social Media Promotion is Cost-Effective. One of the greatest benefits of social media promotion is that it helps you reduce marketing costs without sacrificing results. Most of your social media promotion results will come from investing time in creating and publishing content as well as having conversations with your fans and followers. The good news is that even just a few hours a week can have significant results.   3. Social Media Promotion Can Lead to Higher Conversion Rates.

Social media has a 100% higher lead-to-close rate than any form of outbound marketing tactics. That could be because you’re humanizing your brand through the content you curate. Every post you make and each conversation you have on your social media channels is a privilege to convert an interested lead into a happy customer. By building a relationship with your leads and customers and posting valuable content on a consistent basis, your brand can work to improve trust and credibility, which leads to more conversions.   4. Social Media Promotion Can Help You Enhance Brand Authority. Marketing through social media allows you to build authority for your agency. This is a crucial part of effectively positioning your business as a leader in the marketplace. The more valuable content you are sharing on social media, the more opportunities you have to demonstrate your expertise to leads and customers.   CONTENT CURATION: AN IMPORTANT SOCIAL MEDIA PROMOTION STRATEGY

A recent study by the Asian Institute of Hospitality & Tourism revealed that people are more likely to comply when more eye contact is used. Sure, people will request your services if you can offer them something that is visually appealing. While focusing on social media promotions, you must learn to offer prospects content that appeals to their eyes. You must ensure your contents influence them to travel inside their minds. By engaging them with such content, the chances of having them as leads are higher.   LET CONTENTS SPEAK FOR YOU! Online content consumption is growing at a rapid pace. Anyone who must get people's attention must work harder in curating quality content. The content can range from text to pictures and videos. In the travel industry, efforts must be invested in creating contents that leverage: Past Client Testimonials Experiences Of Other People Who Have Visited Certain Tourist Centers Agency’s Expertise.   1. PAST CLIENTS TESTIMONIALS

Past client testimonials are undoubtedly a strong tool for business promotions. What past clients say about you is important. Feedback is a reflection of what your brand represents and offers to clients. It’s an opinion of previous clients about your start-up. It offers you an honest gauge of your service. According to Spector, customer testimonials are powerful tools for building trust and credibility. They significantly influence the new buyer purchase decision. When prospects learn good things about a travel agency, they easily develop positive vibes towards the business. In fact, they are eager to transact with such an agency as quickly as possible. Some agencies have taken shortcuts to create fake reviews about their agency. In past years, many agencies have followed such a trend and made positive results from the action. But over time, they regretted their actions. New customers didn’t enjoy what was promoted to them through previous testimonials. Hence, a decline in their services. Know that feedback about your agency must be authentic. Even when it’s a negative type, you must accept it and adjust to your client's comment. Doing so improves your services over time and ensures you’re agency is reputable and reliable.   2. EXPERIENCES OF OTHER PEOPLE WHO HAVE VISITED A TOURIST DESTINATION

The experience of other tourists matters a lot. What other peoples say about the destinations you are offering to people matters a lot. If the destination is promoted as a nice and awesome type, other people would also love to be there. Assuming you’re a client, won’t you love seeing the masterpieces of the Louvre in Paris or the replica of the Eiffel Tower in Las Vegas. Sincerely, you would love to be there? Now ask yourself this question – why would you love to be in such a destination? Because of other people’s experiences, right? That’s Exactly What We’re Saying Here. People approve or disapprove of a commodity or service based on other people’s opinions. If you must get clients, you must behave like them. You must be willing to leverage other tourist experiences and promote them to clients. That intrigues them more to partner with you for a trip to such a destination.   3. AGENCY EXPERTISE

While the first two points may be out of your control, it’s pertinent to know that promoting your agency expertise is within your reach. Your commitment to this strategy can determine if your promotions will scale. It helps create an experience inside people’s heads. People require a solution to their challenges. They want an agency that can help them accomplish their goals. Only travel agencies that solve their challenges and meet their needs promptly would have their attention. In that regard, you must choose several alternatives to promote your expertise to them and ultimately create a good experience inside their head. If your contents contain any of those three ideas, you’re likely to gain more exposure for your business.   WHAT TYPE OF CONTENT WORKS BEST FOR YOUR SOCIAL MEDIA PROMOTIONS? If you can’t imagine and create nice visuals, your conversion rate may be low. There is so much content on the internet today that has a lower engagement rate.

  All Types of Content – text, pictures, and audio-visual are useful for your social media promotions. ♦ Their qualities depend on your creativity. ♦ When you create content, you’re offering people free and insightful information regarding an issue or idea. At the same time, you’re promoting your business to them. The key to curating quality content is to ensure your audience feels like you’re communicating directly to them. ♦ Whether you’re providing information through text, pictures,s or videos, always speak directly to your clients. ♦ In terms of video content, you can create a short documentary about a destination, offer vacation tips, recommends quality travel kits, and lots more. ♦ Regarding text, you can create content on top destinations people are visiting in India during summer or winter. You can even write about the cost of traveling to certain destinations. ♦ You can also use pictures to get the attention of people and subsequently promote your services to them. Identify locations people love to visit, create interesting pictures about such locations and publish them for prospects to see. In fact, the pictures could be that one of your team members in a specific destination. It can showcase the fun you’re having at such a destination. ♦ All that matters here is: be that one agency that offers quality information to people. ♦ Then at the end of every content – text, picture or video, promote your agency expertise or past customer experiences to the audience. TAKE-AWAY: We now live in an era where the internet is a king. It’s not only making the spread of information easier, but it’s also ensuring that businesses gain popularity at an increasing rate. If you must rule in this digital era, you must adapt and evolve. Your brand must invest in relationship building. Everything your brand posts on social media must drive conversation and amplify reach. So, if you’re serious about growing your business bottom line in 2020, you need to start curating content that bothers customer testimonials, brand experience, and expertise. Remember the only limitation you have is YOU. Work on improving your brand presence on social media by promoting your agency through text, pictures, and videos. Perhaps you need the help of an expert in social media promotion, feel free to contact us now! Read the full article

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The Rise of Content Writing Services in COVID 19

  Content is considered the backbone of any online marketing campaign. Having a visually appealing website is just one of the numerous factors in the success of any online marketing strategy. However, there is another factor that plays a role as important as the website’s design is content. It is said that words are all you need to attract visitors to your website.   Business and Content Writing A well-written content for your blog or website can go a long way. Therefore, it is important that the contents of your website are well-written. They should not only be interesting to read, but they also must be keyword optimized for search engine optimization purposes.

However, writing high-quality content while following all rules and regulations in SEO is not an easy balance to maintain. Writing compelling content that is also search engine optimized requires a lot of skill. It is this fact that prompted the increasing number of professional content writers offering their expertise at a cost. In fact, the sudden rise of professional writers spurned a new industry of sorts catering to the increasing need for high-quality content in the online world. The question that lingers in most people's minds is whether content writing services offered by professional writers and firms really worth it? Is it really financially-wise to invest a portion of your revenue in a content writing service? After all, writing high quality is a skill that can be acquired through constant practice and experience. With regards to the profitability factor of hiring content writing services, the profit is surely there. Hiring a professional to work on your website or blog content goes beyond just being a keyword-filled block of texts. The contents that these professionals create transform into compelling sales copy apart from being keyword-riched for SEO purposes. If you look at things on a positive note, hiring a content writing service can help you save because you are able to achieve two different purposes at the cost of just one.   Hiring a Freelance Writer vs. Content Writing Service You can also hire the services of a freelance content writer to do the writing aspect of your online marketing campaign for a lot less. However, there are some inevitable issues when hiring freelancers. One of these issues is that the contents they create tend to be a hit and miss. Their written articles have tendencies to be repetitive, making your website’s copy not able to serve its purpose of attracting the readers. Therefore, even though you can save a lot by hiring a freelance content writer, everything goes to waste since you are not able to fulfill your purpose.

  Another undesirable thing about hiring a freelance writer is that you don’t have full control of their work schedule. There are instances wherein a freelance writer goes missing for days, while there are others who ditch the project completely without any prior notice. This is because freelancers have the freedom to dictate their own pace of work. However, it is not always the case as there are competent freelancers who always make sure that they fulfill their end of the bargain. You won’t have the same issues with content writing services as these companies have set rules and guidelines for their writers. They always make sure that the content that they create is at par with their clients’ expectations while making sure that they meet deadlines.   Conclusion The answer to the question of hiring Content Writing Services is actually worth it is yes, provided that you choose the writing content writing service company. You need to hire a company that has the knowledge and expertise of writing for the online medium. You may need to do some research beforehand as ending up with an unprofessional company might leave you shortchanged in the long run. Remember that content is what drives your online marketing campaign and is always the deciding factor for its success.   Read the full article

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Why Internal Links Are Important To Get Them Ranked On Google?

  Part of on-site SEO best practice is to provide internal links to other pages on your site. This will benefit your on-site SEO by allowing users and search bots to navigate your site easily, helping establish an “information hierarchy” for your site, and helping distribute ranking abilities around your website. Internal links will allow search bots to crawl and index your pages in their keyword system. The links will create pathways for them so they can reach the pages that they can index in a structured manner. Be sure to provide links to all of your pages so they can be found. If some of your pages cannot be reached by the bots just because their links are hidden or buried, all on-site SEO applied to them will go to waste including the information those pages can offer to users.   Check Below The Common Reasons Why Certain Pages Could Not Be Reached And Indexed:  

Links that only appear in Submission-Required forms – Any content or link that is only accessible through a submission form will be invisible or non-existent to search engines. This is because search engine bots will not attempt to submit forms just to try to access any information through them.   Links that can only be accessed through internal search boxes –

Search engine bots will also not attempt to perform searches within a website just to look for content, thus leaving all pages and content behind search box walls inaccessible and non-existent to search engines.   Links in Un-Parseable Javascript- Links to pages that are built or formed using Javascript tend to be uncrawlable or devalued, depending on the type of implementation. That is why, ideally, all links should be made using standard HTML instead of Javascript, especially on pages where gaining traffic is important.   Links that are only found in Flash, Java, and other Plugins – Plugins are usually uncrawlable and inaccessible, so essentially, links in these platforms would be inaccessible to search engine bots too.   Links leading to pages that are blocked by Robots.txt or Meta robots Tag – These REP (robots exclusion protocol) text files affect how search engine bots crawl a website’s pages. Some pages are blocked to disallow search bots both from crawling and indexing pages that do not need to be indexed, such as duplicate pages. These protocols are adjusted and applied according to the parameters set by the webmaster.   Links that appear on pages that contain more than 250 links –

Search engine bots have crawl limits of 150 links per page, which means they may stop crawling a page when they reach 150 crawled links on a single page. This limit can be flexible, allowing bots to crawl as many as 250 links on a single page. However, it is best to practice limiting the number of links to 150 per page in order not to risk losing the ability to crawl more pages. For example, if your page links to 150 external sites in the earliest parts of the content before providing a link to your own pages, you risk not having your other pages crawled because the bots have already reached their crawl limit of 150 links, each leading to pages outside your domain.   Links within Frames and I-Frames – Links in both frames and I-Frames are technically crawlable, but they pose structural issues for search engine bots in terms of organization and following. The use of these will require a good technical understanding of how search engines work in indexing and following links in frames.   So far, those are the types of internal links that are hard to crawl or follow, which can affect your on-site SEO strategy. There may be pages that do not need to be crawled or indexed, but it will be best to build internal links using standard HTML for those pages that you need search engines to crawl and index. Read the full article