unit7hassanloukal

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This is the famous part of Tunisia el jem , which i took reference to in my brand. ‘YOU’ project  

El Djem or El Jem ( Tunisian Arabic: الجمّ, il-Jām) is a town in Mahdia Governorate, Tunisia. Its population was 21,576 during the 2014 census.

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Shots 2 ‘YOU’ project 

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A few shots i took during the covid season with my brothers in the park, shooting the hoodie i made for the ‘YOU’ project 

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Logo branding and a different positioning of the brand logo

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Most of the initial samples were done improvising hands on with the cut and sew friend i have , however these were some previous rough sketches of some embroidery patterns and just experimenting with quick ideas with the short span of time i had. 

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Some reference to the bright and vibrant patterns north africa can bring wearing traditional clothing.

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This shows Hassan Hajjaj’s photography work which combines luxury fashion with morrocan culture, kind of similar to what i want to create but combining my own tunisian culture. 

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Some research on north african modern fashion out today , i came across brand ‘Daily Paper’ which collaborated with Moroccan photographer Mous Lamrabat

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More references and inspiration from streetwear clothing. 

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Moodboard/research on trainer campaigns

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Moodboard inspiration for Idea 2 of ‘YOU’ project. 

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YCN Project research 3, interview with my brother.

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YCN Project research 2.

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Moodboard/inspiration/references of streetwear clothing brands.

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My initial ideas for the project ‘YOU’, i ended up going for idea one of creating my own brand as a starting point , as all the ideas relate to fashion and it being a passion of mine it was a good idea to combine all 3 of them in one.

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some research on social housing and how price figures have gone up and down throughout the years

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YCN Project research 1.