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What is web page design?

Website Design is the part of the design that is dedicated to the construction of web pages on the internet, very useful to have a cover letter on the internet, since everyone expects to find your business on the net.

But Is It Really Enough To Have A Website As A Cover Letter?

The answer is no.

If it were only design, web pages would not serve to attract potential customers who do not already know us, and yet web design is a very powerful tool for marketing , as long as you know about positioning in Google.

Most web design companies are unaware of the potential of web pages to make businesses improve their turnover, so once they have done the web design, they charge and go. This is a serious mistake, since small and medium-sized businesses in Las Vegas Nevada can be helped much more to do better if they work well from the beginning How ?

Working on SEO positioning continuously.

Web Page Companies

There are many web design companies, and in Las Vegas Nevada many as well. The factors that we must take into account when choosing a web design company are the following:

Professionalism

Experience

Personal care

Value added

Factors that distinguish web page companies

Professionalism, in web page companies, marks the structure of the web designer company. If it has a solid structure, with a customer service department, design department and marketing department (since as we have designed, web design is completely linked to the company's online marketing), and its professionals are also committed to the mission of the company, then the web design company enjoys good professionalism.

The experience is easily measurable knowing in which year they started the web design activity, either as a freelancer, or as a company. In addition, the existing projects of the web design company can be compared to know the profile of clients and in which fields they have had more experience.

The personal treatment of a web page company is somewhat subjective, but in most cases it is noticeable when dealing with the person on the other end of the phone or in face-to-face meetings, or in video conferences of the web design company. The personal treatment is good as long as it satisfies us as clients of that web design company.

The added value is perhaps the most important factor in a web design company, whether in Las Vegas Nevada or anywhere else in USA.

The web design company, to be a good web design company, must offer an added value that the rest of the design companies do not provide, since otherwise they would only play with the price factor, and this is usually associated with low quality web page services.

An added value of the web design company can be custom web designs, although they will be more expensive they can meet the needs of certain clients who want a very special web design.

Another added value could be a proven experience of SEO web design , or to put it another way of web design oriented towards online marketing to get new clients through the business website.

Companies That Make Web Pages

As we have said before, there are many companies that make web pages, but really professional companies, formed by multidisciplinary teams that provide service and support on web page issues, there are not so many.

The companies that make web pages could be classified into two types:

a) companies that make web pages and then forget to provide a support and advice service on all issues of online marketing.

b) companies that do web design and subsequently give support and added value to the business that has hired them, not only with the aim of designing the website but also with the aim of helping companies to get new customers to through the web.

Making web pages is very simple, you can do it yourself with almost free tools. But making web pages optimized to get new customers and designed so that the visitor to the web page takes a specific action, such as leaving their phone number, filling in a form, or downloading a catalog, through calls to action, is not so simple and it is better to have all the work of companies that make web pages prepared for it.

Website Creation Companies

To delve a little more into the matter of web page creation companies, we can say that the creation of web pages itself is not a complex process, what if it is complex is the adaptation of web pages to the tastes of the client by said companies. And if in addition, the web creation companies are specialists in web positioning (SEO), the creation of the web pages will follow a meticulous process that begins with the choice of keywords that define the business that wants to create its web page, much earlier the first line of code for the web design is placed.

That is, creating web pages can be done in many ways: badly and early by traditional web page creation companies, and good and with delivery periods of at least one month by companies that create web pages giving added value to businesses.

Web page creation businesses must pamper their clients as they pamper their own companies, since by creating their website for them, we are creating an extension of their brand image and a tool to attract potential clients in the future.

Relationship Between Traditional Companies And Web Page Companies

The relationship between companies and traditional businesses and web design companies is historically very curious. Traditional companies have come across web design companies at specific times, without ever really looking to build a website.

For example, when there have been grants for the development of web pages of companies that did not have a web page, or when a relative or a close friend has offered the advantages of having their own company web page.

Little by little, companies are realizing that having a website is not a fad, it is a necessity, but they realize it because they want to appear in search engines when their potential customers are looking for the keywords that define their business.

It must be clear that to get there, it is not enough to have a web page design, but they have to look for a web page design company that is a specialist in SEO, in web positioning.

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The power of social media marketing to generate attention is increasingly important in Digital Marketing. An example of this is Facebook, the most visited social platform on the planet.

Is it possible to increase the organic reach in this medium? The answer is yes, but you have to know what techniques to apply and when.

First thing: share quality content

As simple as it sounds. The value of the content will be the first step to generate those coveted "likes" and other types of reactions. This can work in two directions: external content linked to Facebook and also those generated exclusively for this social network. Therefore:

It is advisable to link the corporate blog entries that generate the most interest with a brief introduction that invites followers to click on those links. This will be beneficial for social SEO and therefore will generate organic traffic.

The great variety of content formats will work perfectly in this social medium. Infographics, GIFS, and videos help generate interest and gain new followers. Also, each of them can support a central idea expressed in text, so you have to use your imagination to combine the formats that are necessary.

The originality of the linked information is essential to increase its scope.

Live streaming and its great benefits

This increasingly popular tool on Facebook provides the opportunity to get closer to followers in a fun and practical way. In addition, it generates a lot of interest and can positively impact conversions. Therefore:

It is necessary to respect the time of the hearing, so each transmission must be punctual. Sometimes making them wait a few minutes will generate excitement, but it should not be abused at any time.

The conduction of the live video should be in charge of people with charisma and mastery of the subject. They do not need to be professionals, but they do need to have a natural ability to convey ideas through dialogue and also the patience necessary to resolve doubts.

In the event that a conference is transmitted that in turn has its own audience in the respective physical place, in addition to the users who will enjoy it via Facebook, it must be mentioned during the streaming and invite the latter to send their greetings and questions throughout the event.

The value of reactions: How to take advantage of them?

Every brand on Facebook dreams of getting thousands and even millions of “likes”. However, the most observant take advantage of the power of the other reactions (sadness, anger, laughter, love and amazement) to generate content from them. What conclusions do you get from it?

Emotional marketing will help generate more attention on Facebook and therefore get more followers. The need to please a larger audience segment will help generate content that they love and fall in love with, while in other cases it can sadden, anger, amuse and amaze them.

It is vital to pay attention to the quality of the reactions, that is, a large number of “amuses” generated by humorous content is excellent. It will not be the same situation when such a reaction is obtained due to the lack of credibility of the link, for example.

Likewise, the "I get angry" reaction is normal when it comes to unpleasant news not related to the company, but it represents an alarm signal if it is caused by a massive nonconformity attributable to the brand.

In conclusion: reactions on Facebook offer valuable feedback that must be used to generate new content and make adjustments to the strategy whenever necessary.

The power of the business network

Company employees will help increase social SEO in this medium thanks to a simple technique: suggest that they share Facebook updates with their followers, friends and family.

For this it is necessary that they are really committed to the brand, which includes previously reading the content, discussing it and analyzing it. In this context, each of them is a spokesperson for it and their opinions will be valuable to generate new users and potential customers.

Links should always direct the user to a reliable and quality site

This includes optimized landing pages, corporate blogs, e-shops, and official company pages. Each link must be of absolute quality and credibility. This ensures user trust and also helps Facebook's algorithm to identify the company as a professional site in all respects. It should be remembered that recently the team of this social network announced penalties for those sites that share false information, or direct the user to unreliable advertising websites.

Facebook shows that social networks are the ideal complement to a Content Marketing strategy. Therefore, applying the correct techniques will guarantee a greater organic reach, thus achieving the expected visits and the necessary followers.

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URated Interactive Social Media Management Services help brand recognition and website traffic.

Develop Brand Awareness (Followers):

Our services will help you increase your followers. We will make sure your followers match the demographics, interests, and behaviors of your target customers.

Build Relationships (Commitment):

We will help you increase engagement (likes, comments, etc.) on your social media posts. The more commitment you have, the stronger your connection to your audience and the more likely you are to sell.

Increase In Website Visits (Traffic):

Increasing your website traffic will directly influence leads and sales. We will focus on developing advertising campaigns on social networks that generate large volumes of traffic to your website.

Our Management Services in Social Networks

Facebook

With over 2 billion monthly active users, you are guaranteed to reach your desired audience through Facebook. Use the leading social media platform to grow your business.

Instagram

An image says more than a thousand words. Use one of the most engaging social media platforms that over 60% of people use to discover new products. Start building your audience today.

LinkedIn

Reach 500 million professionals through the most popular social media platform for business owners. Most of LinkedIn's audience is college-educated and over 25 years old.

Twitter

Increase brand recognition through Twitter. It has more than 330 million users worldwide and is used by all ages, from 18 to 64 years old. Build trust and relationships through a trusted platform.

YouTube

It is the benchmark in the audiovisual sector. The best way to present a brand, a product or a service video. Short videos provide more information than a photograph.

Pinterest

Use the best social media platform for businesses selling consumer goods. Reach 400 million users and an audience of primarily middle- and upper-income women.

Our Social Media Management Process

# 1: social media manager dedicated to your account

One of our social media managers will develop your strategy and execute it. This person will learn the needs of your business and will be your main contact.

# 2: develop a social media strategy that is specific to your business

We will carry out an investigation and with the results we will develop your strategy. We will do a competitive analysis, develop a buyer's personality, and define an effective content strategy. We will also develop advertising strategies and sales funnels for your campaign.

# 3: content calendars and announcements

Once you agree to the strategy we will implement, we will begin execution. We will develop unique social media content and ads for your brand. To ensure quality, this content can be prepared on a monthly calendar. You will have the opportunity to review and approve before something comes out.

# 4: growth optimization and daily maintenance

Our services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews) and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, followers, contests, etc.) to grow your channels.

# 5: Reports and Communication

Your social media manager will prepare monthly reports for you to review. We can schedule monthly meetings to discuss progress.

Why Us for Social Media Management

No surprises

We mutually agree on the strategy and you can approve all deliveries. You can work with us in a seamless way that requires very little effort on your part. You will have control at all times and can make decisions with your account manager

Risk-free contracts

Our services are backed with high integrity and we want to earn your trust by providing excellent work. Our philosophy is that you will work with us for a long time, not because you are bound by a contract, but because you will love our work.

Get more for your money

Our services are adapted to all types of clients. Therefore, we have small, medium and large companies as clients. This service allows you to reduce your costs by avoiding hiring a full-time employee and using an agency with experience that will generate more results.

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The online advertising is important to reinforce a digital marketing strategy. An Internet Advertising Campaign, SEM (Search Engine, Marketing) can boost sales in a short term and in a certain way generates more traffic to the website, helps the Page Rank of a site, without forgetting the main objective that is to convert site visits into purchases.

Advertising banners on the internet help your brand to be present in an attractive way on the main portals or sites where your customers interact. Most of them look for promotions on the internet, which is why internet advertising is being so successful as a means of marketing, since most users go to a search engine to find what they need, so search engines tend to guide visitors to according to what a website offers.

The advertising banners produce a visual impact and are often more attractive than a text ad, as these may include dynamic images. These have a link that redirects the visitor to the advertiser's website. Internet advertising allows us to place our textual advertisements or advertising banners on different websites related to the theme of our product, service or website. Internet advertising has a high degree of effectiveness since it allows us to specify the audience we want to target according to geographic and demographic segmentation, as well as being less expensive than other traditional advertising media. Unlike traditional advertising, internet advertising allows you to easily modify the advertisements or advertising messages and change the means through which we are advertising.

The online advertising is an excellent tool to improve the branding of a company and helps get large volumes of traffic within a specific period.

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Is your website easy enough for users to navigate? Check if it meets the following characteristics or opts for a new web page design.

Google focuses on offering internet users an optimal and unique experience, evaluating everything from search terms to your website. User experience is valued by Google and depends on usability, therefore website design has to meet the expectations of visitors and accumulate positive points with Google.

What Is Web Usability?

The success of a website is made up of usability, quality criteria and ease of use. The User Experience (UE) is a subjective general impression that is determined by the ease when navigating within a website, so the design of web pages is decisive to meet user expectations through transition factors, emotional and aesthetic.

What Makes A Website Easy To Use?

Improving the usability of a website means that web page design is user-friendly and optimized for conversions. Finally, users will only take the desired action if the website is intuitively designed and there are contact options. The design of the website should be focused on three major building blocks:

Efficiency: An event is fulfilled or the user performs the desired action, for example: record contact details. Events are easy to reach and users need little effort for the intended action, for example: you find the contact form quickly.

Satisfaction: Users receive design the website as like and easy to navigate.

In short, how much easier it is to use your site, the more positive the overall experience of the user and Google's algorithm will be positioned between top search results.

What Are The Most Common Usability Mistakes In Web Design?

Responsive Web Design: When the website is not compatible with mobile devices, the bounce rate is high.

Organization and flow of information: People cannot find what they are looking for. Information organization is essential for users to get instant answers to their questions.

Hierarchy in categories and information: Choose unique category names and different links to avoid confusing your visitors.

Duplicate or insufficient information: If users cannot find complete information on a topic on the website, they will simply leave your website and search the competition.

Text format: Use different headlines, lists, bold or short paragraphs that help SEO positioning and allow the user to quickly read or scan information.

Design standards: The keyword to avoid ignoring design standards is consistency. The design of web pages needs to be pleasing to the eye, but more importantly, must meet the expectations and habits of the user.

How To Improve The Usability Of My Website?

Fast loading times: Use compressed media and schedule your website cleanly and professionally.

Updated Website: Design of web pages thinking of presenting your site perfectly on all devices and check compatibility with current browsers.

Clear structure, compelling content: Visitors get what they are looking for and can communicate easily.

It is essential that you optimize each of the topics that your website currently presents, however the time invested will make you reconsider your action plan. For this reason, allow expert website designers to use their expertise on your business website or project to meet the digital and business goals that contribute to your success.

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Surely you've already heard about Instagram Stories, but you probably haven't had the time or the curiosity to start investigating what it is about. Well, Instagram launched this new modality called “Stories” in an effort to compete with the growing popularity of Snapchat. Stories allows users to create a series of images and videos that will disappear after 24 hours.

In this article URated Social media management experts will show you how this new modality works and how you can use it to increase your customers' engagement with your company.

Instagram Stories: How They Work

As we mentioned, Instagram Stories is a chain of images and videos that can be uploaded to the social network separately from your regular publications.

Here are some things to know:

The story is presented in chronological order, in the order that you upload content.

The videos or photos in your story cannot receive likes or comments, but messages can be sent to the user directly.

You can see exactly who saw what part of your story.

You can edit your content with fun apps like text, finger painting, and emojis.

You can publish photos taken in the last 24 hours and that you have saved in the roll of photos of the camera of your smartphone.

You can highlight a specific part of your story by using the "share" button to share your stories directly with your followers.

Anyone can have access to Instagram Stories.

Sound familiar? It is surely because Instagram Stories is the answer (or the copy) to Snapchat Stories.

Now that you know how Instagram Stories works, we will show you 4 ways to use this new modality in your business:

Create Preventives / Make Noise

Instagram Stories is perfect for showing “behind the scenes” scenes to your followers and giving them a taste of what is to come. You can give them a "walk" through your new offices, let them see the changes to your website or introduce them to your office collaborators.

These little tests not only build trust, they also generate empathy and get people to comment on your campaigns.

Increase Traffic / Awareness To Other Campaigns

Are you going to carry out any activity on social networks ? are you going to broadcast live on Facebook? Do you need more subscriptions for your next webinar? Instagram Stories is an excellent tool to remind your audience that something is about to happen and that it is their last chance to get in.

Create a short video or image to get last minute sign-ups, or to drive traffic to other social networks.

Gain followers on Instagram

To increase your followers on Instagram, you can offer them exclusive content through Instagram Stories. Perhaps you can announce the mechanics of a contest through this application or let your followers know that you will be updating the content of your Story continuously, so that they stay online with you.

Extra Content

Who doesn't like having bonus content? Intagram Stories allows you not only to create exclusive content, but it also allows you to download your images and videos and save them for future occasions. Maybe you can make a "Thursday of memories" and share old content ... or an "in case you missed it" and get your followers on other networks to start following you on Instagram as well.

By following these 4 simple tips you can benefit your brand or business by adding more content in the publications that your followers see on their Instagram. You can carry out a successful Digital Marketing campaign by combining Instagram Stories with interesting content, it can open the doors for other businesses to contact you and to build trust relationships with your target audience, reinforce campaigns and increase engagement with your brand.

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WHAT IS ONLINE ADVERTISING

Online Advertising (or digital advertising) is about any paid action that we can take on the Internet to achieve our business objectives: increase sales, gain visibility, get more traffic, etc.

The main online advertising channels are Social Networks (advertising on Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.), search engines (Google, Bing) and websites (web pages, blogs, forums, applications).

Running professional advertising campaigns will help you achieve your business goals and make your digital efforts return positive results.

BENEFITS OF ADVERTISING ON THE INTERNET

Very low advertising cost

CPC, CPM and CPA costs much lower than in other online channels.

Great segmentation potential

Allow your ads to reach exclusively the target audience that may be interested in your product or service.

Constant control and optimization

Internet advertising allows constant optimization that ensures maximum return on investment and achieve very positive results.

Powerful

With online advertising campaigns, you can reach millions of active users that match your customer profile.

Possibility of remarketing campaigns

This type of advertising allows you to launch ads that are only seen by users who already know your brand (increases conversion).

Very high ROI

Constant optimization and segmentation in online advertising campaigns greatly increase ROI (return on investment).

Variety of formats

The platforms allow the publication of content in a wide variety of formats, so you can launch ads in video, photos, and gifs.

Sales funnels adapted to your brand

Possibility of creating automatic sales funnels to accompany the user throughout the purchase process until converting.

Detailed reports

At the end of each campaign, a very detailed report is delivered with all the results of the campaign so that you know 100% how it has been optimized.

WHAT WE DO IN OUR ONLINE ADVERTISING AGENCY

At URated Digital Marketing Agency, we take care of creating online advertising strategies to launch campaigns that work.

It does not matter if your goal is to sell more, have more visibility, or capture leads ... telling us what you need, we will help you generate an effective sales funnel that focuses on achieving all your business objectives.

We accompany you throughout the entire process: we prepare the initial action plan, implement the campaigns, optimize them daily and generate reports to obtain conclusions that allow us to continue improving at all times. We carry out the following types of online advertising campaigns:

·         Google Ads Campaigns

·         Instagram Ads Campaigns

·         Facebook Ads Campaigns

·         LinkedIn Ads campaigns

·         Twitter Ads Campaigns

·         YouTube Campaigns

·         TikTok campaigns

·         Pinterest campaigns

·         Spotify campaigns

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Social Networks are fundamental for the life of businesses, for this reason it is of the utmost importance that they have advice from expert companies in Social Media Management, web positioning and web design.

1.       More people own a mobile phone than a toothbrush. There are more than 7 billion people in the world. An estimated 4 billion own a cell phone, but only about 3.5 billion own a toothbrush.

2.       More than 5 million Facebook users are under 10 years old. This is despite legal restrictions and conditions that prohibit anyone under the age of 13 from accessing the site. So where are the parents of these children? According to a study carried out by Forbes, 95% of parents declared that they were aware that their children used the service, while 78% helped them activate their profile.

3.       Businesses ignore 70% of questions asked on Facebook. When a Facebook user posts their questions online, only 30% will be answered. This statistic is impressively low, but many online marketers classify this feature of Facebook as an area of ​​opportunity. If you want to distinguish yourself from your competition, it will be extremely separating yourself from the rest.

4.       80% of Pinterest users are women. While this statistic places Pinterest as the most segmented of the social media giants, it is not entirely surprising, have you noticed how many “dream wedding” boards there are on Pinterest?

5.       Facebook users spent $ 1.85 billion in virtual money. At that price, approximately 50 private islands and 5 yachts worth $ 100 million each could be purchased. Alternatively, a zillion Farmville chickens.

6.       Mothers are the best audience to position a brand on Facebook. If your product or brand is not aimed at the mother market, you are missing something important. When a mother is not posting photos of her offspring or asking about the emotional status of her friends, she likes the brands of products that she finds interesting, more than any other user group.

7.       Facebook's population is twice the size of the United States. The North American population has approximately 314 million inhabitants. Facebook users are around 800 million users. If you only have a few hundred followers, it is probably time to hire a company that specializes in positioning on the internet.

8.       Lady Gaga is the queen of Twitter. This singer has more than 26.4 million followers. That is, 65% more followers than Barack Obama.

9.       Every second more than an hour of video is added to YouTube. How many of these hours will be filled with images of cute sleepy kittens?

At URated Digital Marketing Agency, we will be more than willing to support you with any need you have in online marketing, social media management, mobile application development, etc.

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How to create a meaningful SEO strategy that positions your online store in SERPs? URated Digital Marketing Agency experts present you 5 SEO techniques that you have to implement now on your website.

Do you want your ecommerce to appear in the first position in Google? You will probably achieve it with time and effort, but with URated Search Engine Optimization Services, you will reach that place faster. Here are the best performing eCommerce SEO techniques to rank up and rank in Google.

A Greater Offer In Electronic Commerce, Greater Efforts In SEO Techniques

E-commerce is a business opportunity that every company should take advantage of to digitally update itself. In addition, the COVID-19 pandemic has forced companies to intensify their digital marketing and SEO positioning efforts aimed at e-commerce. Most of the world stays at home to take care of their health and the quickest alternative is to shop online.

The e-commerce offer has more and more competitors with different value propositions and discounts. Consequently, online stores must meet all Google and web positioning standards to reach a share of the online sales market. Does your online store appear on Google? If not, we will guide you through these SEO positioning techniques to increase your organic positioning and increase sales in your ecommerce.

SEO techniques for your online store to appear in the SERPs

1 | Featured Web Page Design

It is important to understand that a product page is the landing page of an e-commerce website. In other words, your product page is usually the first thing the user will see after clicking your ad or link in SERPs. Therefore, the experience when entering and navigating the website must be exceptional in order to obtain greater possibilities of purchase.

To optimize a website it is necessary to develop an intuitive and efficient navigation. While the interface design must be of high quality, simple and functional. In addition, it is also essential to follow the web accessibility guidelines and place enough search filters.

2 | Product Description Focused On SEO Positioning

Writing original product sheets and with keywords to describe focused on SEO positioning, allows Google to better recognize the theme of the web page. Search matches will help to position your website in the first results.

Avoid using the same information in all your products, Google could recognize it as duplicate content and penalize the pages, affecting the organic positioning of your site.

3 | Images Optimized For SEO

Visually product images should show the greatest number of angles of the article and the most important thing for SEO positioning is that they are optimized so that they appear almost instantaneously. To achieve this, it is essential to adapt the resolution, image size and format to Google standards to cover a good browsing experience.

Alternative text (alt tags) are points you can earn so Google understands what your product page is about.

4 | Website Performance And User Experience For SEO

The objective of an e-commerce is online sales, so it is essential to create a personalized and intuitive user experience until the purchase. The path that the user travels from the moment he opens the first page to the purchase confirmation must be fluid and without generating doubts or obstacles.  

All actions on your website affect SEO positioning. To ensure that the user reaches the purchase with satisfaction, it is essential to take care of the performance of the website and promote interaction. Likewise, we must consider customer loyalty strategies and actions that ensure more purchases or new customers by recommendation. Therefore, limited-time offers, code coupons, discounts per purchase ticket or number of purchases, incentivize the most prominent and recurring customers.

5 | Rich Snippets And Featured Snippets

Rich snippets and featured snippets are important elements for your online store because they provide crawlers with the precise information to understand everything about your brand and products.

Why are all these techniques important for SEO?

SEO tactics should translate into more website traffic, more users, and more purchases. Google will understand that your ecommerce offers an excellent experience and users will return to your website. This will boost your site in search engine rankings. From the user's point of view, it is an attractive and interactive presentation of choosing which site to visit among the first search results for ecommerce.

URated Interactive is a digital marketing agency in USA building marketing strategies integral with technical of positioning SEO significant that place your online store in the SERPs.

Having recurring users is a sign that Google will improve the ranking of your website, because a foundation of trust is built between the user and the site. At URated Interactive, we focus on impressing your customers to provide them with an extraordinary online shopping experience, while meeting the requirements of trackers with quality performance on the website.

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URated Digital Marketing Agency experts reveal 10 basic actions that you need to implement immediately to keep your website secure with WordPress.

WordPress is one of the most popular CMS systems in the world due to the fact that almost 40% of all websites are created with open source system, making it a popular target for computer hackers. Therefore, security and safety are important issues for your website to address. We explain 10 essential points to keep a website secure from web page design to SSL certificates.

1 | Secure Hosting

In addition to web design, one of the most important factors is the hosting service, according to WordPress more than 40% of attacks on websites are due to insecure servers. To avoid being part of the statistics, it is essential to have a good hosting provider that offers protection to the most important security problems as part of the hosting.

2 | Avoid Outdated Versions Of WordPress And Plugins

The second most important point for the construction and design of web pages is that the version of WordPress, plugins and tools are kept updated. Obviously, the updates mean greater security and bug fixes for the vulnerabilities found. However, the websites of many companies have outdated plugins and outdated versions of WordPress because they think they do not need "new features" or they think that "the website will stop working properly" if they update them and a large number of successful attacks are They are due to outdated WordPress instances. In short, keep your website up to date and use secure plugins or tools.

3 | Use The Latest Version Of PHP

In addition to the WordPress core and plugins, it is also important to keep your PHP version up to date. What exactly is PHP?

PHP is the special open source language for web programming, so it is indispensable for web page design and is constantly updated. A new version can be supported for about two years and means that bugs or security issues are fixed on a regular basis.

The shocking thing is that there are countless websites with versions of PHP that are out of date. In most cases this is because there is no code support for web page design, so the sites do not work with the latest version of PHP.

4 | Strong Passwords

This point seems obvious; however, some people use passwords such as "123456" or "Password" to access their website.

The administrator password for your site must be unique and secure. If you find it difficult to create a proper password, use password generators. Also, Apple has implemented similar functionality in MacBooks to create new strong passwords and protect your website.

 Two-factor authentication is also a good means of protecting the login area of ​​your website. Strong passwords and double authentication methods are the best actions against attacks and abrupt login attempts.

5 | Never Use Admin As Username

Before starting with the web page design, it is necessary to highlight that the default WordPress username is Administrator and it is necessary to change it immediately, there are even hosting providers that enforce this point. It is worth mentioning that you can automatically block login attempts through the administrator or put the IP addresses of the attacks on a black list.

6 | Hide Wordpress Version

The WordPress version is displayed by default in the source code header. One way to reduce the number of attacks is to keep settings invisible when designing a website. When the WordPress version is visible and out of date, security breaches can be found quickly.

7 | Create A Login Manager And Editor

Avoid using only one login or only one account on your website. You do not need to work in the administrator account to make editorial adjustments, create a new blog post, or similar activities. An additional editorial account on the website is ideal for simple tasks.

8 | SSL Certificate

The small green padlock that allows you to view the information of a website is a security indicator to verify that the site has an SSL (Secure Sockets Layer) certificate.

The SSL certificate protects and encrypts any information transferred between the browser and the user within a website. Therefore, the security it offers is directed towards your website visitors, protecting their data by preventing it from being decoded. Additionally, SSL certificates became an SEO ranking factor in 2014, thus providing benefits for SEO positioning.

9 | Simple Approach To Web Design

Apply creativity in your content and marketing strategies, not in web page design. Avoid adding an excessive amount of plugins to cover different functionalities, on the contrary, it is recommended to use complete tools that offer different benefits. For the design of web pages uses an intuitive approach that facilitates and maximizes the user experience. Everything you add to your website calls into question its security.

10 | Hire Web Design Agency

Finally, the best way to keep your website safe is by externalizing the requirements with a web design agency. URated Interactive is made up of a group of expert web designers who will keep your website up-to-date and secure. In this way, you will leave these issues in the hands of experienced professionals and you will be able to continue with the rest of your business objectives.                

In short, these are the relatively easy ways to increase WordPress security. Using strong passwords, regular updates, and choosing the right hosting provider are definitely basics in maintaining a secure website.

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How to keep your website updated always? Here we explain how to achieve it with the services of a web design package.

A website is not optimized; it does not achieve its conversion goals such as obtaining leads (contacts), purchases or simply getting the user to stay on the website. Next, we will explain why it is important to keep your website up to date and why URated Web Design Package is the best way to achieve it.

Currently having a physical business is not enough; most of the people look for the solution to a need or desire on the internet and meet different companies through their web pages. In this way, the user can explore the options that appear in the search results and click on one of them; from this moment on, the user experience is evaluated immediately, considering the loading time and navigability within the site. If the user does not find what they need, then they will return to the search results and review the rest of the options.

Why is a simple website not enough?

A responsive website is relatively easy to create, even without programming skills. However, different factors such as UX, SEO or good graphics are necessary for a website to achieve its optimal goal: more visitors and sales.

A "simple" website misses the potential you can have on the internet. Therefore, companies are looking for a professional web design package that suits their goals and budget.

Web design package to keep your site up to date

Have you looked for your company or business on the internet? How many results appear? The number of web pages that respond to the name of your company is immense, including the pages of competitors that try to appear first with an offer equal to or similar to yours. There are more and more websites on the internet and companies seek to centralize the services they require with professional web design packages that meet the needs of their site.

A website not only needs to build an Internet presence, the UX (User Experience) is also important so that the website is understandable to the visitor from the first moment they enter a web page. To achieve ease of use, factors such as responsive web design (adaptation to mobile devices), page speed (load times) or a clear structure, as well as a pleasant web page design, are considered.

If we add the perfect combination of design, SEO, graphics or videos to the offers, then the chances of success increase. Therefore, a web design package keeps a site up to date to provide the best user experience and meet Google standards.

How does a business web design package work?

Web page design packages have services that promise to get the results you need; but most do not make it possible to choose a price appropriate to the needs of the companies. URated Interactive web packages allow you to choose the frequency or level of efforts for your website; adapting to the requirements and budget for your project. We achieve all this without discarding the quality and services necessary to keep your website updated.

Can I purchase a web page package for my current website?

Of course, it is profitable to update an existing website by hiring web design professionals . Website development optimizations with changes such as images, texts or SEO settings make a big difference.

An existing website saves time and reduces costs, usually the prices of web design packages are flexible or consider the current situation of the website for relaunch

URated Interactive: Web Design Agency

Creating a website or ecommerce is just the beginning of a long journey of optimizations and maintenance; so it is recommended to hire URated Digital Marketing Agency that covers all the services that a site needs such as web page design, social networks and SEO. You decide the level of attention your website needs, we will inform you transparently about the advantages and disadvantages. In the end, what counts is maintenance, updating and security to achieve your digital marketing goals.

You can find more detailed information in our Packages section and get to know the clients who have trusted us.

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The management of social networks has a great relevance today. And is that currently social networks have come to have a function beyond being a daily entertainment. They are part of our lives both personally and on a business level. Social networks have become a fundamental means of communication for many companies. Thanks to them, brands are able to reach a larger portfolio of clients. It allows them to work across borders and to reach an audience where traditional methods could not have reached. They have become a primary tool for attracting and capturing a larger target audience. If you are wondering how to manage this very important means of communication, do not miss this article.

What Is Social Media Management?

Social media management is a complex job that requires time and dedication. Therefore, it is important to work and study them on a daily basis. Before proposing a strategy that is based on the functioning of the social networks that we use, we must know them in depth. Since for each company one strategy will work better than another.

Although it seems that they all work in the same way, each one of them has different characteristics or functions. That is why we must know them in depth.

Current social networks

Facebook : at a business level, it is the most powerful social network. It is currently estimated that it has about 2 billion active users. In addition, this social network not only works among the youngest, it is also popular with an older audience. Therefore, it generates dynamic relationships between company and customers.

LinkedIn : at a business level it is another of the most important companies. It is a professional network that enables the search for new clients and professionals. It also facilitates relationships with influential brands for the company. In addition, it allows you to create contact circles where you can integrate qualified professionals and experts.

Twitter : This tool can generate direct contact between the brand and the target audience in short messages of 280 characters. Creating direct and readable messages is very useful to keep abreast of current events and what is being said about the brand.

Pinterest : it is a social network that works like a “virtual whiteboard”. It allows you to upload photos or links and organize them in boards, by categories and the different topics so that users can directly access the content. It is useful for those visually creative products, since it allows you to interact visually with the brand.

Youtube : it is a website that bases its operation on the uploading of videos and that has become, today, a primary platform to attract consumers since, like Facebook, its active users range from an early age to the oldest.

Instagram : this network is based on the publication of images and videos by users. Later, they can be shared on other social networks. It is very useful since the new updates have included the messages and advertising posts . Thus, the user can create advertising campaigns.

Why Do A Social Media Management

Despite not being a bad idea to create a business profile in all the previous social networks, our campaign must begin with a study of each of them to determine which is the most appropriate for us according to the message we want to convey to our target audience. .

No matter what sector your company is dedicated to, customers use social networks on a daily basis, so it is important to take care of the attention we offer to be at their disposal whenever they need it.

Through social media management we can highlight positive aspects of the company, listen to customers and respond to their questions or concerns in the most efficient way possible.

Main steps to carry out good network management

1. Know the audience in depth: as we have already commented previously, it is very important to know the target audience we are going to address. We must define it clearly in order to understand your shopping habits, your tastes and, above all, which are the social networks you use the most.

2. Set a clear objective: regardless of the strategy we use, we must always define a common objective even though the means used are different, so that we can make the different functions of each one complement each other.

3. Create relevant content and post it frequently: we all have internet access so we generally stay informed almost unconsciously. Therefore, we must find a way to stand out from the competition in order to attract the attention of who follows us. For this, we must also take into account the regularity of the publications, since the more they see our post, the more we will look at customers.

4. Measure the results of the publications:

measuring the results is essential to understand if the management of social networks is working and generating increases in the company. To do this, we must return to the objectives that we set in step 2 and analyze the metrics to see they have produced results. Surely each social network has a different result, so it is important to set different goals in each social network.

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URated Interactive is a company specialized in website design. We help you transmit the philosophy of your business on the Internet with a modern and efficient design. Differentiate yourself from the competition with an original image that captures the attention of users.

If you are looking for website design expert, we are the best option because we perfectly understand how you want to show yourself in the online environment and we align ourselves with your marketing strategy so that the identity of the company is very clear.

Services of Web design

Corporate web design

We prepare the best designs for your company's website. Capture customers and get the best cover letter.

Online Store Design

If you have an online store, you must make it as usable and attractive as possible. We will design the best one for you.

Web redesign

We turn your current design upside down to get an updated and attractive appearance for your business.

Blog Design

A blog can be one of the main sources to attract followers and clients. Therefore, we develop the appropriate design in each case.

How We Work?

We plan your ideas

We inventory ideas to take into account all possible aspects when starting to design your website. We look for fresh and innovative designs that fit perfectly with the personality of your brand.

Effective web structure

We develop a web structure that attracts attention and follows a strategic order. We care that the information is represented in a logical and organized way.

Unique and custom designs

Thanks to the prior analysis of your brand image, we are able to create the website that best represents the personality of your business. We work to the smallest detail to obtain the best results.

Constant innovation

Once we have managed to upload the definitive website of your business, we continue looking for the best ways to optimize it. We like to always be up-to-date in all our projects.

Benefits Of Web Design

Increased visibility

Being exposed to more visibility is an important factor which makes having a website essential.

Your own identity on the Internet

Your own domain name establishes a strong brand identity online.

Accessibility 24 hours a day

An Internet site is accessible 24 hours a day, every day of the year without the labor costs to view it.

Boost for sales

Your website can sell products at any time. Potential clients are not limited to business hours.

The Importance Of A Professional Web Design

It is important to give a feeling of credibility since there are more and more competitors on the Internet and you must show what added value you bring and why you are the most appropriate option. We have extensive experience in different sectors and that is why we fully adapt to your work flow and style.

Nowadays it is not enough to download a template and specify your services. You have to enter customers by sight with a professional design that allows you to distinguish yourself as a benchmark in your sector. We work side by side to convey your message and at a technical level we optimize the operation of the web to obtain the maximum performance on mobile devices.

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Do you know the best place to hide a corpse? The second page of Google. This joke so repeated by SEO professionals is a good summary about the importance of achieving the first positions in search engines to exist and that users choose you over your competitors.

URated SEO Services

At URated Digital Marketing Agency, we offer SEO Services for companies. Following the guidelines for Google Webmasters,  we carry out a process of studying your website around its design, content and structure. We analyze which are the most relevant keywords for your company and then we carry out all the necessary improvements so that your website improves its position in search engines. We perform positioning tasks by geolocation for local searches and optimization for global searches.

SEO Audit

Analyze the web, detect faults and improve it. This is a perfect audit to obtain a web page that achieves visits that come from search engines. Only with a well-optimized website can it be positioned organically by those keywords that most interest your business.

SEO On Page

SEO is necessary to work constantly. Only a website that is optimized on a regular basis is able to position for more and more keywords and send Google the message that it is a lively and relevant website within its sector. Therefore, new content must be generated while continuing to improve that which is already on the web.

SEO Off Page (Link building)

As in life, sometimes what they say about you is more important than what you say yourself. SEO Off Page consists of working those links to your website that come from other sites, such as blogs, online newspapers, forums, etc. Google, among many other factors, uses links to decide whether to rank better or worse.

Why is it so necessary to work on the SEO of your website?

Organic visibility: In search engines like Google, only the first positions are those that gather the vast majority of clicks. To reach them by as many keywords as possible (related to your business) it is essential to work on SEO constantly.

Web optimized to position: Reduce the loading time of the page, optimize the Meta Titles and Meta Descriptions, redirect the pages that give errors and many other technical tasks will be those that will allow to have a web ready for Google to find and position it. higher possible.

Strategic keywords: Being able to position yourself for relevant keywords in your business is essential to be taken into account by users. If you do not appear in the first positions for what you offer, they will hardly choose you.

Ideal complement to SEM: The first results in SEO usually take a while to arrive, although after a few months of constant work they turn into visits that increase regularly. The SEM will help to have results from the beginning but, if it is decided to stop investing in Paid Media, the organic visits will remain.

How can URated Interactive help you to work on SEO?

Advanced tools: At URated Digital Marketing Agency we use the most important SEO tools on the market to find those keywords for which we can compete and make a profit from them.

Specialists: Our team is made up of experts in the more technical part of SEO, who transform web pages into attractive in the eyes of Google and users, and professional writers, in charge of adding value with unique content and that quality traffic ends up becoming in sales.

On Page and Off Page Strategies:

We create 360º SEO strategies to achieve the best results and we work on organic positioning together with other areas of digital marketing to achieve mutual benefit.

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Make the most of your business's social networks! Learn why you need an advertising agency to manage your ads.

More and more companies go to an advertising agency because ads on social networks are one of the fastest and most effective ways to reach your target audience, that is, the group of people who are interested in your product. A social media management agency creates personalized campaigns for each audience in order to maximize results.

Reach and engagement are among the most important factors in measuring content success, and digital marketing agencies have enough experience to deliver the best results. Learn about the advantages of investing in ads on your company's social networks in the company of a digital advertising agency.

Why invest in social media ads?

1 | You decide the budget, our advertising agency maximizes it

Social media ads are suitable for both small businesses and large corporations; So these digital marketing channels are the most profitable and flexible in your business. The advantage of investing in advertising within these platforms is that a social media agency can set up a campaign for any budget.

2 | Objective advertising, reach only the people that interest you

Advertising agencies in social networks configure segmented marketing campaigns, that is, they select the characteristics of the people who are really interested in your products. Therefore, social media advertising ensures that your ads will be seen by people in a certain age range, gender, education level, and geographic area.

3 | Flexibility in ad formats

Although the ad format depends on the social media platform, graphic design companies create content in image or video format with a value proposition that elicits a reaction; so they use neuromarketing strategies to create effective ads that captivate the target audience.

Every day more than 100 million hours of videos are played on Facebook, this means that the trend of dynamic content continues to grow. Therefore, graphic design agencies must create material in this format more frequently.

4 | Effective advertising, more likely to see your ads

In social networks there are no ad blockers as in websites, users see advertising in their feed or within videos. So they increase the chances that the user reproduces the ad to continue enjoying the content. A graphic design agency creates attractive and relevant material to capture the user's attention and take a certain action.

5 | An advertising agency tracks the results

Compared to traditional marketing channels such as television, digital marketing efforts on social media allow for greater monitoring and measurement of the results of each ad. As a social media agency , we give you a results report where you can know the performance of the current digital strategy.

What is the social network with the greatest reach?

Facebook is an excellent platform for advertising, which is why digital marketing agencies include it in their strategy. The audience potential, target group segmentation and pixel system are some of the advantages of using it.

Facebook provides useful data on different groups of people; the agencies of social networks interpret this information to create content specific to a target group based on strategies neuro marketing for social networks. Therefore, a digital marketing agency finds the triggers for each user segment and addresses them with calls to action to achieve engagement. As a result, the social networks of your business will only publish relevant and useful content for the people who are interested in your product.

URated Interactive, we are a digital advertising agency

We are a digital marketing agency in USA with more than 10 years of experience in digital platforms and we have collaborated with companies from various sectors; so we integrate digital marketing packages based on the marketing needs and objectives of different businesses.

As a digital advertising agency, we design a social media package that is tailored to the needs of your business where you can define the budget for ads. Likewise, if your company is looking for comprehensive digital marketing solutions, it will need an inbound marketing package that is based on this successful methodology.

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URated Interactive, an online advertising and media agency, based in USA, established in 2015 by four highly experienced professionals who considered that doing what clients need effectively and managing their budgets efficiently is more than a job, it is a commitment.  Currently it located as the fourth independent agency of Spain by revenue and first for customer management and campaigns internationally. A MULTI INDEPENDENT advertising and media agency. The ability of multinational media agencies in managing international campaigns combined with flexibility, agility and commitment of the advertising agency and independent media.

A full service agency for communication, offline and online advertising and digital marketing. Independent and Solid. With a philosophy based on the concept of Customer Centric, where each customer is our priority beyond their budget and investment in media.

We work from the deep knowledge of the consumer, with integral communication solutions and the most advanced technologies on the market: from the knowledge of the client to the control and optimization of media and marketing results. A passionate, committed, multidisciplinary and transversal team with highly demonstrated experience at the disposal of our clients.

Offline planning and strategy services.

URated Interactive has a high EXPERIENCE in planning and buying offline media. The EFFICIENT USE of the different channels and supports for the development of the communication strategy not only implies knowing the media consumption of the segments of individuals that an advertiser or brand wants to reach, but also lies in the combination of the most effective use of the same and the negotiation in the purchase of said communication plan. We integrates in its structure a series of specialized units in the different areas and offline media as well as in communication and INNOVATION areas that allow us to develop and implement integrative actions that go beyond the mere purchase of traditional media.

These specialized teams help us to present the most appropriate communication plan and strategy for each client and objective with ad hoc solutions in each and every one of the projects. At the same time, they collaborate in their development, implementation, control and optimization through standard market tools or by designing specific measurement tools or actions to meet the objectives of each and every one of our clients.

URated advertising and media agency offers its clients the most qualified teams in the strategic development, tactical planning and purchase of advertising campaigns in the media: television, radio, press, outdoor, cinema and any other advertising medium or support, that are efficient in achieving your communication objectives.

Strategy, online planning and digital marketing services.

Our advertising agency has the maximum EXPERIENCE in the strategic development and in the management of digital marketing campaigns and online advertising. URated provides a large team of professionals specialized in the different areas of ADVERTISING and ONLINE MARKETING: SEM - Google Adwords, SEO, Programmatic and Data Driven, Social Networks, Display, Video, Influencers, Branded Content ... for the success of your digital advertising campaigns, whether for branding or with a performance objective.

Experts in the strategic approach and management of digital campaigns with the objective of results: attraction, acquisition, conversion and customer loyalty. Impact efficiency and investment effectiveness in digital media through the use of the main web analytics and attribution tools for the control and analysis of results.

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SEO web positioning is the easiest way to gain recognition on the internet and especially in search engines, but how is this achieved? Then URated Digital Marketing Agency experts tell you.

Search Engine Optimization service, better known as SEO, is a process that is achieved through certain techniques and settings in the content, as well as in the web page, and although it sounds a simple process, this is only the definition, because the techniques to achieve a good SEO are varied and sometimes they usually take time.

SEO Techniques (Content)

There are several techniques to achieve good SEO, there are them from internal, that is, on the same website, or external with the help of external websites.

Net Linking

This SEO positioning technique is very effective when there is a lot of content hosted on the website; since it is with this that you begin to link notes with others through a planned strategy of keywords and ranking.

Backlinks

This technique, unlike the previous one, is done with the help of other websites, whether their own (satellite sites) or others, but with the same keyword and ranking strategy.

What is a satellite site? These sites are designed to support a main site; they are called satellites because they can host different services that are secondary compared to the main ones.

Regarding the second positioning technique, there are several ways to do it, since there are several pages that allow access to publish free and that have good prestige on the internet, something we must look at if we want to raise positions in search engines.

SEO Techniques (CMS and website)

Apart from the techniques in the content of the web page, there are also performance techniques that help positioning, among these are the speed of the site, the control of updates and the use of elements that are compatible with the majority of search engines. From Internet.

These techniques and more will help us to have a quality organic positioning, because the more we work on SEO, the more difficult it will be for the competition to lower our position.

SEM Positioning

The online advertising increasingly moves more, and thereby services to advertise also evolve, it is for this reason that Google, one of the major search engines Internet has created its advertising platform where with ads and keywords, you can create campaigns to attract more customers who are interested in your company.

In order for a campaign on Google to have the impact you are looking for, there are several steps that must be followed, among which are the following:

1.       Define your search terms

2.       Define your ad group

3.       Select your audience

4.       Choose the correct strategy

5.       Create suitable ads

6.       Monitor your campaign

7.       Among others.

If what you are looking for is a true SEO or SEM positioning strategy, we invite you to meet URated Interactive, a digital marketing agency, where we focus on giving your brand, product or service, that necessary boost and begin to have effective contact with your clients.

Contact us and become part of the digital world with our Google AdWords campaigns.

Starts to form part of the world digital.