useinsider

[useinsider]

Cross-channel Marketing 101: Everything You Need to Know

Do you know everything you need to know about Cross-Channel Marketing? If not, don't worry, we got you! Read Insider’s Cross-Channel Marketing 101: Everything You Need to Know blog post to learn more about the two challenges with cross-channel marketing, 8 steps to create a Cross-Channel Campaign Strategy Plan, inspiring marketing examples, and more. 

Read the full article!

[useinsider]

How well do you know your customers? Can you see their interests, activities, and predicted behaviors in a single view? If you've answered, no, you may want to consider a customer data platform (CDP).

But not all CDPs are created equally. Our digital growth experts prepared a list of questions to help you choose the best vendor for your needs!

[useinsider]

How to Choose a Customer Data Platform

How well do you know your customers? Can you see their interests, activities, and predicted behaviors in a single view? If you've answered, no, you may want to consider a customer data platform (CDP). 

But not all CDPs are created equally. Our digital growth experts prepared a list of questions to help you choose the best vendor for your needs!

[useinsider]

According to Gartner's Marketing Data and Analytics Survey 2020, marketing analytics teams spent 64% of their time on data management, data integration, and data formatting, up from 52% in 2018. These statistics aren't surprising because most marketing teams don't have a single customer profile or reliable real-time data about where customers are in their journeys.

Discover how a customer data platform (CDP) can help solve these challenges: https://bit.ly/3vJpMgp