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Final Animation 2
Spiral Poster Animation:
Time Travel and Cyclical Nature: The animation of the spiral poster visually reinforces the concepts of time travel and the cyclical nature of life. As the text moves along the spiral, it represents the continuous flow of time and the interconnection between past, present, and future.
Visual Reinforcement: The animation helps to highlight the idea that through "whakapapa," generations are interconnected, and the past, present, and future coexist. This cyclical movement underlines the ongoing journey of life and the perpetuation of cultural heritage.
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Final Animation 1
Shaking Animation for Stair Poster:
Meaning and Interpretation: The shaking animation can symbolize the dynamic and ever-changing nature of cultural heritage and identity. It reflects the idea that our understanding of ancestry and heritage is not static but constantly evolving and influenced by various factors.
Dynamism: This animation adds a sense of movement and energy to the poster, making it more captivating and visually stimulating. It emphasizes the journey through layers of cultural values, making the viewer feel the vibrancy of the portrayed concepts.
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Text Animation Techniques Research:
Parallax Scrolling: This creates a 3D effect as you scroll, with text moving at different speeds to create depth. This technique can add a sense of dimension and immersion to your design (Website 3.0) (AlvaroTrigo).
Fade In/Fade Out: Simple yet effective, this technique can gradually introduce or remove text, making transitions smooth and elegant. It’s particularly useful for focusing attention on key messages without overwhelming the viewer (Creative Bloq).
Animated Typing: Simulates the appearance of text being typed out in real-time, adding a dynamic and engaging element. This can create a narrative effect, drawing the viewer into the story being told by your text (AlvaroTrigo).
Scroll-Triggered Animations: Text animations that activate upon scrolling can create a sense of discovery and interaction, keeping viewers engaged as they explore different parts of the design (Website 3.0) (Collaborate better | InVision).
Morphing Text: Transforms text shapes into other shapes or letters, creating a visually captivating effect that can emphasize transformation and change, suitable for themes of growth and evolution (Creative Bloq).
Text Shadow and Reflection: Adds depth and a 3D effect to your text, making it stand out and adding a touch of sophistication. This technique can be used to create a sense of space and realism (AlvaroTrigo).
Inspirational Examples:
The Light in the Dark: Uses kinetic typography to convey a message of hope and encouragement, with smooth transitions and a blend of animated elements (Creative Bloq).
Morphing Geometric Shapes: Enhances storytelling by transforming text into different shapes, adding a unique atmosphere and making the text part of the visual journey (Creatopy).
Dynamic Montage: Combines abrupt text appearances and pauses to create a thrilling storyline, showing how timing and text placement can evoke emotions and narrative (Creatopy).
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Final Posters
Design Choices:
Color Scheme: The use of neon green text on a black background remains consistent, ensuring high contrast and visibility. The green and black combination gives a modern and bold aesthetic.
Typography and Layout: The text is organized in spirals, stairs, and layered compositions. This variety in layout adds visual interest and reflects the complexity of cultural heritage and time.
Cultural Symbols: Incorporating Māori cultural elements such as the koru spiral and words like "Whakapapa," "Whanaungatanga," and "Manaakitanga" adds depth and meaning.
Adding Another Layer of Meaning and Interpretation:
Spiral and Stairs: These shapes represent the journey through time and the layered nature of ancestry. The spiral symbolizes growth and continuity, while the stairs represent progression and the building of knowledge over generations.
Cultural Terms: The inclusion of Māori terms emphasizes the importance of cultural values and concepts, highlighting the connection to heritage and the land.
What is Working:
Visual Impact: The posters are visually striking with their high contrast and bold typography, capturing attention effectively.
Symbolism: The use of cultural symbols and meaningful shapes adds a rich layer of interpretation, connecting the viewer to the themes of ancestry, growth, and continuity.
Cohesion: Despite the variety in layouts, the consistent color scheme and typography create a cohesive set of posters.
Ideas for Animation:
Text Flow: Animate the text to flow along the spiral and stairs, highlighting the journey and continuity.
Growth Animation: For the koru spiral, animate the text to grow and unfurl, symbolizing new life and growth.
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Poster Development
Design Choices:
Color Scheme: The use of neon green text on a black background creates high contrast, making the text visually striking and easy to read.
Typography and Shape: The text is arranged in a spiral, which is both a visual representation of time travel and resembles the Māori koru, symbolizing new life, growth, and strength.
Clock Elements: The addition of clock numerals and hands in the second poster emphasizes the concept of time.
Adding Another Layer of Meaning and Interpretation:
Spiral Shape: The spiral represents time's continuity, the connection between past, present, and future, and the nature of life and ancestry.
Māori Koru: The resemblance to the koru adds cultural significance, symbolizing growth, strength, and peace.
Clock Imagery: The clock elements reinforce the theme of time travel and the fluidity of time, highlighting the concept of existing in multiple time frames simultaneously.
What is Working:
Conceptual Depth: The combination of the spiral and clock elements effectively conveys the complex ideas of time travel and cultural heritage.
Visual Impact: The high contrast and unique typography make the poster visually engaging.
Cultural Symbolism: Incorporating the koru shape adds cultural depth and significance, enhancing the poster's meaning.
Areas for Improvement:
Legibility: Ensure that the text remains readable, especially towards the center of the spiral where the text can become cramped.
Detail in Clock Elements: The clock hands and numerals can be made more detailed or stylized to enhance the visual appeal and clarity.
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Experimentation with Spiral Design
Integrating the Māori Koru:
The Māori koru, symbolizing new life, growth, strength, and peace, has been integrated into these designs as a spiral text layout. This shape is not only culturally significant but also visually dynamic, guiding the viewer's eye inward and emphasizing the continuity of time and heritage.
Typing on Path:
Text Path: The text follows the spiral path, creating a visually engaging and flowing design. This technique allows the text to become part of the visual structure, enhancing the meaning and interpretation of the design.
Font Experimentation: Different fonts were tested to see how they interact with the spiral path, affecting readability, style, and visual impact. The fonts range from classic serifs to more modern, stylized types.
Design Variations:
Font Choice 1: Utilizes a more traditional serif font, giving the text a formal and classic feel. This font complements the cultural significance of the koru by maintaining a sense of heritage and tradition.
Font Choice 2: A modern sans-serif font is used, creating a clean and contemporary look. This choice balances the traditional koru with a modern aesthetic, appealing to a wider audience.
Font Choice 3: A decorative and stylized font is chosen, adding an artistic flair to the design. This font emphasizes the visual impact and creativity, aligning with the artistic nature of the poster.
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Experimentation with Fonts
Font Selection: Chose a mix of traditional and modern fonts to represent the blending of cultural heritage with contemporary design.
Text Layout: Experimented with different text placements to achieve a balanced and aesthetically pleasing layout.
Layering Effects: Used layering effects to add depth and complexity, ensuring that each word and concept stands out while contributing to the overall design.
Combining two designs
These posters combine aspects of two previous designs, integrating the staircase text layout with tree roots. This combination creates a rich visual assortment that symbolizes growth, ancestry, and cultural values.
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Poster Development
Design Choices:
Color Scheme: The use of bright green against a black background creates a striking contrast, making the text and graphics stand out.
Imagery: The first poster features a tree with roots, symbolizing ancestry and the deep connection to one’s roots. The second and third posters use a staircase effect with words, symbolizing the journey and layers of heritage and cultural concepts.
Typography: The text is bold and varied, using different fonts to emphasize key terms like "Ancestry," "Genealogy," "Lineage," and cultural concepts such as "Whanaungatanga" and "Kaitiakitanga."
Background
Key Concept: The background of my design integrates both Thai and Māori elements, creating a unique fusion that reflects my experience living in Aotearoa. This combination creates a visual narrative that represents my cultural heritage and my journey of embracing and celebrating the Māori culture. The integration of these design elements promotes a sense of unity and shared identity, highlighting the connections and intersections of my personal story with the cultural landscape of New Zealand.
What is Working:
Visual Impact: The high contrast and bold typography create a visually impactful design.
Symbolism: The use of trees and stairs effectively conveys themes of growth, connection, and the journey of understanding one's heritage.
Cultural Representation: The incorporation of cultural terms emphasizes the significance of cultural heritage and values.
Areas for Improvement:
Consistency: Maintain a consistent style across all posters to create a cohesive set.
Detail: Adding more subtle details or textures can enhance the depth and richness of the design.
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