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Blog Assignment

1.    Personal Reflection

 a)    What inspired you to write your chosen contemporary issue and why?

 When I know about the assignment is about to find an event and point out the problem about the event, the first thing come to my mind was dragon boat. I feel more confident to do this topic compare with others as I was representing my company to be a paddler at last dragon boat festival. Thus, I believe there is nothing would be more relevant than a personal experience and also with the journal and all the reference I had research. It would be easier for me to complete this assignment.

 b)    What were your initial thinking of the contemporary issue and why?

 Injury control improvement and crowed management are my initial thinking of the contemporary issues. These two things are collected as when I recall my memory of the dragon boat event in Stanley last year. There were some people with injury but they have to wait for a while instead of having an immediate first aid service from the organization but their explanation to the patient was too crowed that had increase the difficulties to come in and find the patient that had cause being late to provide first aid service. However, I was thinking something can do improve in this problem and this is how I use my first thought to do this topic on the assignment.

 c)     How did you start your research to explore your initial thinking?

 I was struggling with which side I can go at first as I have two direction at my initial thinking on the assignment then I talk with my tutor during the consultation time and he patiently explain and analysis the details and my confusion. Then it came out the final decision of what to do as my topic in this assignment which is injury control improvement. And I simply type in this key word on internet and shop around as much journal as possible to see if which one could help me with the assignment. Therefore this is how I start to research and explore my initial thinking.

 d)    What difficulties you faced and how did you solve those problems during the process of information search?

 To be frank, it was hard to do the research at the beginning as there is not much stuff are related with my topic till when I found out I put the wrong key words. After I fixed the problem of key words, there are amount of related journal had generate from the internet. Then I guess the second difficulty was I need to read through the journal one by one to see which part is helpful on my assignment. Time and physical condition would be a major concern as I am a part time student and have responsible a full time work. So I just reserve more time to do the assignment and give up most of the activity but only focus on reading the journal and make the assignment complete.

 e)    Did the information you search help to support your initial thinking and why?

 I had spent so much time on shorting out the related information of my research so it is definitely help to support my initial thinking on this assignment. And throughout my reading time of those journals, I found there are something additional is helpful on my assignment too.

 f)      How did you come up with the conclusion and recommendation?

 For sure it is help me a lot during the consultation time with my tutor as he had given so many suggestions on the topic and more importantly my direction will be clearer after talk with him. Plus I’ve mentioned in above question that I found something additional throughout my reading to those journals. That additional information makes my thinking to not just focus on one point which is the post injury control but the pre injuries control. And this discovered had helped me a lot with the recommendation and conclusion.

    g)    What did you learn from this active learning experience and why?

 Throughout this active learning experience that makes me realize I am a person that cannot see through things immediately but need to have more research and consultation with some professional .And after this assignment, I’m not only learn to see things in different angle to make myself to see things in a whole picture but also improve the way I thinking with something.

 2.    Develop THREE topics form the topics presented by your classmates.

 2.1.        How does Instagram affect charity fundraising events?

 What is the important part in a daily life? Instead of food, water and air; I guess many people would say social media like Instagram, Facebook, Twitter and Youtube. People now a day seem using those tools to communicate and share our daily experience are more often than face to face talking and discussing an issue. Therefore social media has slowly becoming our main source to communicate and reach with outsides information; also I can say it becoming our part of living.

According to P.M. Leonardi, social media is defined as “Web-based platforms that allow workers to (1) communicate messages with specific coworkers or broadcast messages to everyone in the organization; (2) explicitly indicate or implicitly reveal particular coworkers as communication partners; (3) post, edit, and sort text and files linked to themselves or others; and (4) view the messages, connections, text, and files communicated, posted, edited and sorted by anyone else in the organization at any time of their choosing.”(2013).

Due to this point, there are many businesses, enterprise

from different industry are using these tools to promote their products and show the advertisement in order to increase people participation and awareness of the message they want to deliver. Therefore, social media is playing a very important role and have a power to influence others that business unit cannot be ignore.

Besides doing business with bringing profit to the company, some conscious company who had carry the social responsibility will promote and deliver a positive message on charity fundraising. “Fundraising events come in all shapes and sizes and are only bounded by the organizer’s imagination. One simple way to distinguish events is by type. Events can also be differentiated by what they are trying to achieve and the profile of guests the charity wants to attract”(Webber, 2003) However, social media would be a great tool to doing donation and also being a middle man to implement the process in terms of identification, cultivation, solicitation and stewardship of supporter and new supporters.

For identification, the organization are playing a main role to short out the people who successfully made through use of instagram or others social media to connect with the club member and people whose from all around the world and simply just knowing who will you ask and what will you going to ask. This stage is all about gathering and analyzing information. It is the underpinning of your fundraising activity. Cultivation had covers a range of activities visits and that is peer-to-peer networking and mainly about relationship building, engage the prospect in order to prepare the ask section. The strategies of Cultivation are based on the information that gathered from identification phase and it is refers to the methods that to build relationship with donor like

How to make contact?

Who will do cultivating?

How to achieved or sustained?

For solicitation is mainly focus on making the ask. There would be many way to achieve solicitation like peer asking, direct mail, telephone fundraising online communication. Those resources provide detailed information on methods of solicitation.

For Stewardship is evolving and maintaining a long term relationship with those donors .It is recognition and continuing to engage donors. We can also keep donors engaged in a donating cycle and encourage them toward repeat giving or giving in increasing amount in order to boosting the fundraising income and expand the overall pool of donors by investing wisely in stewardship activities.

To conclude, social media has become part of our life and this study found that social media can play a major part in charity fundraising event. Throughout those tools that had mentioned above are the effective way in fundraising event Making good use of social media in doing charity fundraising can generate more donations and more supporters.

 2.2   How cycling venues impact the cycling tourism in Hong Kong?

      Now a day, people out there always mentioned about environmental consciousness. The main things we should have done to having environmental consciousness is to reduce pollution like air pollution. We cannot control how the environment goes like but we can control ourselves to not pollute our living environment. For example we can walk more instead of driving or we can even do more cycling instead of taking the public transport .The both way can bring positive result to our body and the environment. Due to those reason had mentioned above; using bicycle are now becoming a global popular trends with increasing environmentalism, sustainable development and physical fitness. However, Hong Kong is a highly developed place with skyscrapers and excellent infrastructures. Plus due to the shortage of land that had cause the high land price policy in Hong Kong that it is not easy to upgrade the existing roads to providing additional cycle lane. Thus, the surrounding footpaths are congested and it is not easy to equip with cycle lane as well. Due to the limitation of our environment, How can we walk out a path to makes cycling become a common interest or sports to Hong Kong? This will going to discuss the solution of lack of cycling venue and how it will impact of the cycling tourism in Hong Kong.

     To compare with other metropolis in the world, Hong Kong is populated with narrow roads and a very heavy traffic flow in the urbanized area, It seems everywhere in Hong Kong are congested that make people barely breathing. Not standing with the fact that Hong Kong is small and only with 1,108 square kilometers in the territory but there are about three-quarters of the land are designated as “country park”. Most of the country parks are located in the outlying islands and rural area. Therefore outdoor activities such as hiking and cycling are popular in Hong Kong.

     And for those who love outdoor activities can change the location to not just staying in the city but would willing to go more on the outlying or rural area in order to explore more cycling locations to introduce to others and even increase the awareness of those location to attract some foreigner to visit.

 2.3   The purpose of financial industry to sponsor sports event in Hong Kong?

      Maybe you will aware the banners surrounding the court in the sport event are mostly from the financial industry. No matter in dragon boat, marathon, orienteering, football game, basketball game, cycling event or formula E .You can see the footprint of different financial industry logo print on the poster or on the souvenir. This has cause many people wonder why will they always be a sponsor on sports event. First of all, sponsoring something is the act of supporting an event, activity or an organization through financially or the provision of product or services. The individual or group that provides the support is known as sponsor.

Sponsorship is sort of cash or in-kind fee paid to a property (typically in sports, arts, entertainment) in access with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building, it is sponsorship advertising. Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event. The idea is to get the name out and be viewed positively in participating of specific event. In fact, sponsorship advertising is very prevalent with charitable events, sporting event or other community events. Moreover, there are four criteria for a business to decide if they sponsor something. Relevance, Brand fit, Mission alignment and Business result .For relevance is about the event have something relevance to the services or products you provide and it mainly want to match with the sponsorship of events to those that involve the target market. For Brand Fit is simply about the brand must fit with the event, otherwise it will become no sense and even counter-productive. For mission alignment is shouldn’t have any conflict of the event or organization. For business result is clearly want a tangible business result such as increase company awareness and brand awareness. Then we are clearly understand the reason why financial industry always a sponsor for sports event because help foster a positive view of the company.

 3.    Implication for your future career and /or the industry as a whole.

 a)    Discuss the important aspects of event management in terms of planning, sales and marketing, operation, risk management etc.

 To me every element had mentioned on above question are important into an event as it doesn’t call an event if it is lack of those elements. They are strongly attached with each other. However, if it is needed to choose one of the most important element; I believe planning would be the most important aspects of event management instead of others element had mention in the question. As planning is the core stuff for a whole event. Without planning the other wouldn’t have exist. Planning is about from how you generate an idea to how to implement the plan out as a solid thing and what else is needed or required to include in the plan. Therefore, it always have people say good planning are means to everything as once you got the good planning you know where to go and what to do in next step to make things happen and become visible and possible.

 b)    Discuss how the event industry could grow in future in terms of government policy, Infrastructure support, environment sustainability etc.?

 I believe event industry could grow in future with the complete set of those element had mentioned above like government policy, infrastructure support and environment sustainability. And below will going to discuss on each element with how they help event industry to growth. Firstly, government policy are playing a very important role in the growth in event industry as government are always a leader of everthing.They set up the regulation and restriction for balancing the whole sociality. Government have international prestige that makes the event that they are supporting will have a social cohesion.

For infrastructure support is refer to the basic physical and organizational structures and facilities such as buildings, roads, and power supplies. So it simply calls the need for the operation of a society or enterprise. The most fundamental stuff would be the things that people will easy to miss out. However they do playing a main role. For buildings part we can be more focus on sales and marketing that to project the advertisement on the building to attract as much walk pass people as possible to know about the event and more importantly to increase community participation. For roads we can construct a better road for the convenience for the candidate or traveler to make them have a good impression on the city. Last but not least, environment sustainability is about the environment we are living in. It is about social and cultural stuff. A city can do an event

which expanding cultural perspectives through share experience on the TV show or the advertisement of the event. A revitalization of traditions like Bun festival in Cheung Chau.Overall, those elements is mainly increase the awareness to the community participation and more importantly the package of the city are the essential things to attract more people to join the event in order to make the event industry growth.

  c)     With the Learning from the class and your own research, what attitude, skills, and knowledge are required for a successful career in the event industry?

 From the learning through the class and the research I had do; I found that event industry is very all rounded. I guess to have a successful career in the event industry should really have a mind of attention to details as there are lots of stuff to plan and considerate in an event. Moreover, a person who could with a can do attitude and different perspective or different angle of point of view would have a successful career in the event industry.

    Reference

 [1] What Is Sponsorship Advertising? - Definition, Advantages & Disadvantages Chapter 10;lesson 22. Available at

http://study.com/academy/lesson/what-is-sponsorship-advertising-definition-advantages-disadvantages.html

[2] Publications & Products; Fundraising Fundamentals, Section 7.1. Avaiable at

https://www.case.org/Publications_and_Products/Fundraising_Fundamentals_Intro/Fundraising_Fundamentals_section_7/Fundraising_Fundamentals_section_71.html

 [3] Tolley, R. 1990. The Greening of Urban Transport: Planning for Walking and Cycling in Western Cities. Belhaven Press, London.

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