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How to Perform an SEO Audit

Introduction

SEO audit is a procedure performed to identify problems or errors that occur and can affect your website from ranking on Google or other search engines. You can perform it monthly or quarterly or when a new SEO campaign is started as your firm's requirements can be prepared and make changes to your websiteThe reason is to understand how the website is performing, which elements need to be optimised, and which opportunities exist. However, the goal of performing an SEO website audit extends beyond a "check it and leave it for later" approach.

It needs to perform because to avoid  -

lose your organic traffic due to site health issues.

lose your new or previous leads with can gives you revenue.

Google penalties for toxic backlinks.

The process to perform an SEO Audit -

Do Technical SEO audit-

Check the following things are present on your website-

Robert.txt- Every website has a robots.txt file that specifies which pages should be accessible to search engine crawlers. A typo in robots.txt can lead to serious indexing issues.

Canonical Tag- A canonical URL assists Google in determining the most important pages of a website, and webmasters can use it to address duplicate content issues. Each page of your website should have a canonical tag, according to best SEO practices.

XML Sitemap- It is the all-over structure of your website which needs to submit to the google search console  

404 optimized- A 404 page is the page that users see when they arrive at a page that does not exist on your website. A properly optimised 404 page provides a good user experience and is very simple to optimise.

Favicon- The favicon is the same image use can see on the bookmark of your website which needs to be present 

Website speed-

Managing website page speed is one of the most difficult tasks, at least for non-technical users. Unfortunately, it is also one of the most important SEO factors and must be successfully addressed. Study after study demonstrates the significance of page speed (particularly for mobile) and how it can affect both your rankings and conversion rates. Your website should load quickly, ideally faster than your competitors.

Conduct On page audit -

Once you have completed the technical SEO audit and website speed check the next is to find if your website content is correct or not. It can be done by following steps:-

Title tag- Check if you have a title tag of optimal length(between 60-70 characters).

Meta Description tag- Your page has a meta description of optimal length(between 160-180 characters).

Header Tags- Your page implements HTML H1,H2,H3,H4,H3,H4,H5,H6. H1 to H3 are compulsory 

All images should have ALT attributes

Backlinks should be present in the content which will help google crawl your content.

4. Conduct Off-page SEO audit-

Off-page SEO is the technique to promote your website to some other website in the form of images, videos, links, blogs, classified ads, blog commenting, pdf and ppt and many more. Creating these backlinks provides Google crawlers with a green signal, indicating that the backlinks are of high quality and not from a spamming website.

These points you need to remember  for the audit:

Examine your incoming links for toxic links.

incoming links of poor quality can be a strong reason for Google to penalise your website.

If all of your incoming links are keyword-based (and Google hasn't penalised you yet), you should change them immediately by using your domain name only, your full post 

5. Conduct the Security of your site-

    These 2 major security tools should be present-

SSL certificate enabled- An SSL certificate is a digital certificate that authenticates the identity of a website and allows for an encrypted connection. SSL is an abbreviation for Secure Sockets Layer, a security protocol that establishes an encrypted connection between a web server and a web browser.SSL certificates must be added to websites by businesses and organisations to secure online transactions and keep customer information private and secure.

HTTPS Redirect- Https is a well-known ranking factor. This means that websites with a secure certificate and URLs that begin with HTTPS have an advantage over non-secure websites. 

If your website is not yet HTTPS, this is a task you should prioritise. When making your website HTTPS, make sure you do it correctly so that your rankings are not harmed. 

Conclusion

Remember to follow these steps every time you conduct an SEO audit. You can also use various tools available on the Internet to analyse your competitors' SEO strategies, backlink data, and keywords used to rank their websites.

"Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths.

We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Digital Marketing Industry. 

For any Queries Contact us: - https://premiumlearnings.com/contact-form/?utm_source=cms&utm_medium=tumblrvijay

If you are interested in Digital Marketing, you can join our Career Accelerator Program (C.A.P).

Click the link and join the course: https://www.premiumlearnings.com/digital-marketing-online-training-program?utm_source=cms&utm_medium=tumblrvijay

"

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If you are eager for a job opportunity, you should try our career accelerated program which will help you to crack the interviews to know more visit our website https://www.premiumlearnings.com/contact-form/?utm_source=video&utm_medium=vijay To see our tutorials and success stores visit our Youtube page https://www.youtube.com/c/PremiumLearningssystem Watch the above video and subscribe to our channel:-https://www.youtube.com/watch?v=RxaMzTblvEw

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Tips To Improve SEO For ECommerce

Introduction

Even if you’re not an SEO expert, you probably know that search engine optimization can be the difference between a normal informative website 

And an e-commerce website.SEO is a major backbone of the internet - an incredible information highway that we use every day, often dozens of times per day. And, for some businesses, e-commerce SEO is a major determinant of their success.

Ecommerce SEO, also known as search engine optimization, is the art, and getting various pages of your website to rank high in search engines such as Google, Amazon and Myntra

The key point here is that SEO rankings are organic, which means they are not purchased through Google Ads or any other advertising platform. Good SEO means having an awesome website that provides all of your visitors with a smooth, simple, and engaging experience. It's no coincidence that improving this experience will improve your SEO rankings.

Let's cover the core importance tips or points that will boost your e-commerce website:

1.  Shorten the Website Load Time-

Fast load times are not only necessary for a positive user experience; they also have a significant impact on search rankings. According to my research, a load time of 100-200 milliseconds is a good starting point.

The quickly your website will load and saves the time of visitor the fast you will convertor the visitor into your potential customer. Although there are numerous ways to improve site speed, image compression has the most immediate impact. I will also recommend using Google Tag Manager or other eCommerce SEO tools to keep track of the active scripts on your site.

If there is a lot of information which aren't necessary and consumes space

you might want to remove excess information that may be slowing down your site.

2. Design a website mobile friendly- 

If your website is not mobile-friendly and not compatible with android or apple friendly you will lose a large number of customers. The reason is simple today as you see 99 per cent of people carry a mobile and spent their time on a smartphone and most e-commerce websites are nowadays mobile friendly. Because of changing user habits, responsive design is essential for both SEO and user experience. Making your e-commerce application that takes less load time and improving mobile search rank. 

3. Fix Site Errors-

Maintain the cleanliness of your website by regularly monitoring Google Search Console (formally known as Google Webmaster tools). Broken links indexed 404 pages, and errors in sitemap files are just a few examples of site errors. Although not all errors are the same, fixing them improves Google's ability to index your site and can improve search rankings.

4. Enable Canonical Tags- 

Canonicalization, also known as canonical tagging, helps to avoid penalties due to identical or duplicate content appearing on multiple URLs by redirecting all the URL variations to the default or single URL page. In simple words, it informs search engines that a page URL represents a default master page This is especially useful if you have pages with multiple URLs Canonical tags, in this case, transfer SEO credit from duplicate URLs to the default page that you want to rank. It's a simple but important fix that can have a significant impact on search rankings.

5. Begin a link-building campaign-

Backlinks are a powerful tool for stores looking to improve their search engine rank when it comes to off-page SEO for eCommerce websites.

When one website includes a link to another site on one of its pages, this is referred to as a backlink.

Here are a few suggestions for your new link-building strategy:

Write guest blogs for other websites in related niches so that your audiences can interact.

You can do blog commenting, which means giving your opinion or comments on other’s blog

Start video sharing to different video-sharing websites and provide your website link in the description so that you can drive traffic from there

Register your website with various directories and listing sites.

6. Use On-page optimization- 

On-page optimization means a technique used for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. When it comes to product pages, use keywords with a high internal search volume in the H1 and H2 tags, as well as the body copy and meta descriptions. This will aid in keyword focus and product placement on search engine results pages.

Conclusion 

It's a harsh reality, but SEO for eCommerce sites isn't something you can learn in a single day. If you truly want to be a ranked rockstar, you must set aside time regularly to continue expanding your knowledge base.

And, because there are so many different points of view, you should diversify your information sources to ensure you're seeing a variety of perspectives and research.

Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths.

We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Digital Marketing Industry.

For any Queries Contact us: - https://premiumlearnings.com/contact-form/?utm_source=cms&utm_medium=tumblrvijay

If you are interested in Digital Marketing, you can join our Career Accelerator Program (C.A.P).

Click the link and join the course: https://www.premiumlearnings.com/digital-marketing-online-training-program?utm_source=cms&utm_medium=tumblrvijay

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Join our100+ Hour Exhaustive Digital Marketing Online Program conducted by Premium Learnings.

https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=image&utm_medium=tumblrvijay

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If you are eager for a job opportunity, you should try our career accelerated program which will help you to crack the interviews to know more visit our website https://www.premiumlearnings.com/contact-form/?utm_source=video&utm_medium=tumblrvijay To see our tutorials and success stores visit our Youtube page https://www.youtube.com/c/PremiumLearningssystem

Watch the above video and subscribe to our channel:-

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5 Best Practices for Creating Effective Landing Pages

Introduction 

 When you are making your website and want to sell your products and services online, you may have multiple pages on your website, but to make the conversion from the visitor who has come to your page, one of the most important pages will be a landing page, which plays an important role in conserving your visitor into a lead or sale.

 A landing page is a page to which you are directed when you click on an ad. It can also be the page that follows a call-to-action button or serve as a website's homepage. The landing page should have a contact details form that asks visitors for detailed information like name, contact number, email address, educational question, and city they belong to. This information helps you convert this lead into sales using this information.

What is a landing page?

 A landing page removes distractions such as navigation, competing links, and alternate options, allowing you to capture your visitor's full attention. And complete attention means you can direct your visitor to the desired destination, i.e., your lead form. To summarise, landing pages are created specifically to generate conversions.

Now that you understand their relevance, let's go over landing page best practices to ensure your pages are optimised for conversion:

1. Create a value headline:

At least seven of every ten people who visit your landing page will leave. You need to maintain the bounce rate of your page. The bounce rate is a bounce rate (also known as a single-page session), which occurs when a user arrives at a website page and leaves without making another request. For example, if a user arrives at your homepage via a search, browses and scrolls around but fails to click on any internal links or interact in any other meaningful way before leaving, they have "bounced" from your homepage. The bounce rate of a website is calculated by dividing the number of single-page sessions by the total number of sessions on the site. To keep the bounce rate low, within seconds of arriving, your visitors should know (and understand) what's in it for them. The first thing they'll read is your headline, which should clearly and concisely communicate the value of your landing page and offer.

2. Include the lead form-

If your prospect wants to convert right away, your lead form should be easily accessible — you don't want them to search and scan your landing page for your offer. Your lead form should be in button format or clickable text or link format which will direct them to the forum. Make sure that it should be presentable and also eye-catching so the visitor doesn’t need to search or scroll throughout the page.

3. Include a clear and noticeable call to action:

The Call To Action (CTA) is a very critical and important part of your landing page because it is one of several factors that encourage conversion. The CTA button should stand out, which means it should be a different colour than the other elements on the page. Use an action verb that spells out what you want visitors to do, such as "submit," "download," "get it now," or "subscribe." " Join us" to make it clear what you want them to do. Visitors are encouraged to take the desired action due to the friendly and creative use of language. It also reflects your personality, which is a nice touch that adds to the interaction's personalization. You can use clever wording that makes the brand more relatable and encourages individuals to take action.

4. Only demand what you require-

You want to gain as much knowledge about your lead as possible, but how much you ask for is determined by several factors: how familiar your visitor is with you, where they are in their buyer's journey, and how much trust they have in you. To create a low barrier to entry, ask for as little information as possible in your lead form. A name and an email address are more than enough to nurture a new lead.

5. Make your page respond-

Your landing pages, like every other page on your website, must be responsive to accommodate every viewing experience. The last thing you want is for your form to be hidden on mobile devices. Give your visitors every opportunity to convert, regardless of how they view your page. Sure, you'll be driving traffic to your landing page via email blasts, social posts, and other marketing methods, but your page should also be optimised with target keywords for your paid campaigns and organic search. When someone searches for your keyword, they should be directed to your landing page. Similarly, when you use paid ads to target a keyword, those words should appear on your landing page.

Conclusion-

Landing pages help you expand your customer base and increase conversions. Create a page that delights customers with a user interface that keeps them coming back for more. Design is frequently associated with creativity, colour, and beautiful images. For a landing page, we define design as functional, direction-oriented, and effective. To create a well-designed landing page, you must use both your right and left brain. But don't get me wrong: great imagery and appealing colours are still required to convert your visitors. We'll go over how to do all of this later.

Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths.

We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Digital Marketing Industry.

For any Queries Contact us: - https://premiumlearnings.com/contact-form/?utm_source=cms&utm_medium=tumblrvijay

If you are interested in Digital Marketing, you can join our Career Accelerator Program (C.A.P).

Click the link and join the course: https://www.premiumlearnings.com/digital-marketing-online-training-program?utm_source=cms&utm_medium=tumblrvijay

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Join our100+ Hour Exhaustive Digital Marketing Online Program conducted by Premium Learnings.https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=image&utm_medium=tumblrvijay

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Why do you need a Mobile Friendly Website?

A website that is "mobile-friendly" is one that appropriately presents on mobile and handheld devices like your Android, iPhone, or Blackberry as well as your iPads and tablets. These website designs, often known as responsive web design, "react" to ANY device or display.Because of the availability that surrounds this website design, mobile-friendly websites increase your sales and conversions. Users can interact and engage with your brand across devices when you know that your website is mobile-friendly without being bothered or inconvenienced.

5 Reasons why your Website should be Mobile-friendly?

A mobile-friendly website is a technique to win the favor and loyalty of a large population of mobile device users.It makes sense given that mobile devices are always within reach and resemble little mobile PCs with an Internet connection. Consequently, you must build a website that is optimized for mobile devices. Discover how having a mobile-friendly website may help your business succeed as well as how to do so.

Cost-effective & simple to manage:

When using a responsive web design, a URL must be used.Prior to RWDs, it was common practice to have different URLs for different device sizes. If you wanted to host multiple websites, you would have to pay to host each one separately and customize each one uniquely. This can cost more money and be harder to manage over time.

Great Search Engine Ranking:

In SEO, algorithms control the process. It's vital to keep in mind that each search engine's algorithm differs just a little bit, and modifications to user behavior result in new website ranking formulas.Mobile-friendly websites are a key element of SEO marketing that targets these algorithms.On their requests for search results, Google and other search engine users seek accurate, user-friendly webpages. A website that is optimized for mobile devices is valued more highly than one that was made just for desktop monitors.

Greatly enhanced Web Traffic:

Since your web design is device-neutral, a mobile-friendly website may help you reach a larger audience. A mobile-friendly website appears perfect when compared to one that is really not.While fewer people are using laptops and desktop computers, more people are using smartphones and other mobile devices.A website's chances of generating online traffic, clicks, likes, shares, sales, and revenues are higher when it is made available to the largest audience feasible.

Reach Increased:

You can reach a larger audience with improved search engine rankings. Customers and calls are more likely to convert from satisfied tablet and smartphone users. You'll gain support from users other than desktop users. When providing a service online, it is advantageous to have a wider reach in order to precisely define your clientele.

Improved User Experience:

A user-friendly, attractive website will attract visitors who will come back repeatedly. Thoughts are simplified, they are quite accurate. Website visitors will notice and appreciate a well-designed site, even though there is much more to website design than meets the eye. Similar to this, if your website is difficult to use, visitors will find another.When viewed on a smartphone or tablet, websites that are mobile-friendly are easy to use, simple to navigate, and visually appealing. Customers have a better experience because it's easier to find the buttons, taskbars, and menus. Most likely, the photographs will be of an acceptable size. The website will also load quickly and error-free.

Mobile-friendly Websites as a Ranking factor:

The different qualities of a website that a search engine uses or evaluates to rank that site in a Search Engine Results Page are known as ranking factors (SERP). Each search engine uses a unique set of ranking variables, and the full list is frequently a closely-kept secret. According to SEO experts, Google, the most popular search engine, has over 200 ranking variables.

On February 26, 2015, Google made a formal announcement regarding how it would manage mobile-friendly search results. Google has officially acknowledged that mobile-friendly websites will have a substantial impact on results, despite popular claims to the contrary.

We wonder "Why" since Google's ranking system incorporates a variety of factors and criteria. Not, however, in terms of optimization or mobile friendliness. The mobile speed score of your website has gained significance ever since Google introduced its new mobile testing tool in June 2016. Google will now take into account your mobile page's performance in addition to its design elements as a ranking factor.

In conclusion, responsive web design services enhance the functionality and user experience of a mobile website across a variety of devices and displays. Additionally, as seen and expected, mobile web usage is increasing. As such, create a mobile-friendly website to obtain an advantage over the competition.

Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths. We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Leanings to enable professionals in the Digital Marketing Industry. For any Queries Contact us: - https://premiumlearnings.com/contact-form/?utm_source=cms&utm_medium=tumblrvijay If you are interested in Digital Marketing, you can join our Career Accelerator Program (C.A.P). Click the link and join the course: https://www.premiumlearnings.com/digital-marketing-online-training-program?utm_source=cms&utm_medium=tumblrvijay

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If you are eager for a job opportunity, you should try our career accelerated program which will help you to crack the interviews to know more visit our website https://www.premiumlearnings.com/contact-form/?utm_source=video&utm_medium=tumblrvijay To see our tutorials and success stores visit our Youtube page https://www.youtube.com/c/PremiumLearningssystem Watch the above video and subscribe to our channel https://www.youtube.com/watch?v=RD4dp-Q4sEE