vilumartin-blog

[vilumartin-blog]

Google Ads quality score

Turns out Google will charge you less if your ads are more relevant to customers and have a great CTR (click through rate).

But if your landing page does not contain same keywords as used in ad - you will probably get lower quality score and ads will not be shown, or shown rarely. 

How Do You Increase Your Quality Score?

Since Quality Score determines where and how often your ads appear, it’s important to boost your ratings by working consistently on your account. This can be achieved by focusing your efforts on several key areas:

Keyword Research – Discover new, highly relevant keywords to add to your campaigns, including long-tail opportunities that can contribute to the bulk of your overall traffic.  

Keyword Organization – Split your keywords into tight, organized groups that can be more effectively tied to individual ad campaigns.

Refining Ad Text – Test out PPC ad copy that is more targeted to your individual ad groups. More effective ads get higher CTR, one of the best ways to improve Quality Score.

Optimizing Landing Pages – Follow landing page best practices to create pages that connect directly with your ad groups and provide a cohesive experience for visitors, from keyword to conversion.

Adding Negative Keywords – Continuously research, identify, and exclude irrelevant search terms that are wasting your budget.

Read more here: https://www.wordstream.com/quality-score

[vilumartin-blog]

29 best free SEO tools

https://ahrefs.com/blog/free-seo-tools/

[vilumartin-blog]

Can I target my competitor's page visitors?

Short answer is NO. But luckily for us there are workarounds!

While we cannot target ads directly to visitors of a competitor’s site (since we cannot place our tags on the competitor’s site), we do have some workarounds for targeting ads to competitive users. We’ve outlined a few of these strategies below:

Paid Search: Bid on Competitor Keywords

Social Ads: Target Competitive Users

Display Ads: Target Competitive Users with Contextual Targeting

Google Sponsored Promotions: Target Competitive Domains

Google Display Network: Custom Intent Audiences

Create a paid search campaign targeting competitor brands, URLs, and products. Keep in mind that, in most cases, you are not allowed to use the competitor’s name in your ads. You will also be paying substantially more per click. Since you’re bidding on competitor’s brand keywords, your brand isn’t the most relevant. Low relevance results in a low Quality Score, forcing you to bid more in order for your ad to show up in the paid results.

Create a remarketing audience for users who click through your competitive ads. There is also a great opportunity to target these users at a more efficient cost with Remarketing Lists for Search Ads (RSLAs).

Create audience segments of visitors that like, follow, mention, or are interested in your competitor(s) and their products. Target these users in your social ad efforts.

After you’ve received enough clicks, you can create a Remarketing or Retargeting (they’re the same thing!) segment in Google Analytics, targeting these competitive users across multiple touchpoints.

Set up Contextual Targeting campaigns, leveraging the competitor brand names as the keywords. With these campaigns, you’ll be able to target pages that include the competitive brand keywords.

Create a remarketing audience segment in Google Analytics targeting these users.

Create a Google Sponsored Promotions campaign targeting users who are on your competitors’ email lists. Whenever the user receives an email from your competitor(s) you can serve an ad for your brand that will appear within Gmail.

Create a remarketing audience segment in Google Analytics targeting these users.

Custom Intent Audiences allow advertisers the ability to use the Google Display Network to find people who want to buy the specific products they offer — based on data from campaigns, keywords, websites and their YouTube channel. “Built with performance advertisers in mind, Custom Intent Audiences allow you to go beyond pre-defined audience segments and reach people as they’re making a purchase decision.”

Custom Intent Audiences can be built out targeting competitor domains/URLs, keywords, products and more, reaching users across the Google Display Network.

Once you have these audience segments set up and have at least 1,000 users in your audience list, you can create separate Remarketing campaigns targeting these users based on the competitor, where the user came from (Which Campaign, Search, Display, etc.), and your end goal.

Take it one step further by creating a landing page specific to each competitor, keeping in mind that you cannot use the competitor’s name in the content of the landing page or the ad copy/creative used to target the users.

Using Google Adwords Custom Affinity Audience you can actually, legally retarget your competition’s web visitors. Here's how it's done.

Reposted from:

https://befoundonline.com/blog/can-target-remarketing-ads-visitors-competitors-sites/

https://leadpros.com/how-to-remarket-to-your-competitors-website-visitors/

[vilumartin-blog]

Lead nurturing - more than just an email. But how?

Read this article to learn why emailing your leads is not enough!

Keyword Research + Audience Definition = Formula for Success

Find the Right Ad Format for Your Offering

Align Your Messaging Between Platforms

Ensure Tracking Code(s) Exist and Fire

Cultivate Smarter Remarketing Lists

Implement IF Functions in Your Ad Copy

Cap the Number of Times Your Remarketing Ads Appear

Push Leads Down the Funnel with Facebook

Leverage Exclusionary Audiences

Use Lookalikes and Similar Audiences to Fill Your Funnel with Better Prospects

Create Dynamic Remarketing to Convert Cart Abandoners

[vilumartin-blog]

Buildit Accelerator mentoring sessions recap DAY 2

1. LASTBIT

Inspired E-commerce Digital marketing - company I told you about - reach out to  Kristaps Kalniņš kristaps.kalnins (at) inspired.lv

OR you can reach out to freelancer Elmars, he can help you set up analytics and adwords campaign - elmars.arnieks (at) gmail.com

Push notifications - https://maxtraffic.com/web-push-notifications/

Good example how this crypto payment company built up anticipation before the product launch, good case study: https://www.metalpay.com/about.html 

Template with questions about your brand  - copy the file and fill this out as reference guide for your future marketing decisions.

Logo contests online: https://www.designcontest.com/logo-design/

https://99designs.com/logo-design/contests

https://logo.designcrowd.com/contests 

or reach out to my buddy krisjanis (at) rozentals.co

Using your fan networking and social circles power to deliver a message when it's time - https://www.thunderclap.it/my

https://www.postspeaker.com/

https://headtalker.com/

2. http://asya.ai

I'm still thinking about best examples for your pitch and messaging, will let you know when I come up with something!

I suggest you watch “Simon Sinek's - Start with WHY” for inspiration!  https://www.youtube.com/watch?v=IPYeCltXpxw

3. Clearbot

Online logo contests:

https://www.designcontest.com/logo-design/https://99designs.com/logo-design/contests https://logo.designcrowd.com/contests 

or reach out to my buddy krisjanis (at) rozentals.co - he will do business cards for you as well!

CRM tools - https://blog.capterra.com/free-and-open-source-crm/

[vilumartin-blog]

Buildit Accelerator Mentoring sessions recap pt II

4. Uniqcube

Push notifications and exit intent popups - https://maxtraffic.com/web-push-notifications/

Refferal marketing - one of these tools 

Article: WHY you should get referral program

Get started on Amazon.com - Vilnis (at) velosock.com

Growth hacking tools instagram, facebook, twitter:

Instagram like bot - on google chrome only.

Search for hashtag #giftideas open first picture on the feed. then open developers console and paste this script and hit enter:

function getHeartElement() {   var knownHeartElementNames = ["coreSpriteHeartOpen", "coreSpriteLikeHeartOpen"];   var i = 0;   // Loop through the known heart elements until one works   for (i = 0; i < knownHeartElementNames.length; i++) {       var heartElement = document.querySelector('.' + knownHeartElementNames[i]);       if (heartElement != undefined) {           break;       }   }   return heartElement; }

function doLike() {   var likeElement = getHeartElement();   var nextElement = document.querySelector('.coreSpriteRightPaginationArrow');   likeCount++;   console.log('Liked ' + likeCount);   var nextTime = Math.random() * (14000 - 4000) + 4000;   likeElement.click();   setTimeout(function() {nextElement.click();}, 1000);   if (likeCount < 125) {       setTimeout(doLike, nextTime);   } else {       console.log('Nice! Time for a break.');   } }

var likeCount = 0; doLike();

You can change likeCount < 125 to any number, just don't overexaggerate ;)

Facebook - Invite post likes to like your page

Twitter - Mass follow follow the followers of your competitor brand and get them to follow back. Use this tool to unfollow those who are not following back.

5. EHO TEX

Polish your messaging (this questionnaire might help)

Push notifications - https://maxtraffic.com/web-push-notifications/

Bloggers & copywriters:

Content creator / proofreader  - Daniel Threlfall dthrelfall2 (at) gmail.com

Blog articles - krista.kruumina (at) gmail.com or Kristine Vaksa - Content writer at TrueSix -  kristine (at) truesix.co

Lelde.dalmane (at) gmail.com +371 26667633

Video production:

Ivars Trautmanis - 29166767 (crowdfunding video for Ernest App)

Martins Jansons 26407822

ByFTP - Toms 27525099

GOOD LUCK and if you have any questions feel free to reach out to: martins@vilums.co

[vilumartin-blog]

Buildit Accelerator mentoring sessions recap

1. Alternative Plants

Content marketing & SEO: Use ahrefs.com trial for 7 days. Do a competitor research, find what keywords are relevant in the industry, sort them by search volumes. Start creating blog articles using these keywords, maybe write a short e-book or whitepaper. After you've done a keyword research look for freelancers to do articles for you:

1)https://www.fiverr.com/categories/writing-translation/articles-blogposts?source=category_tree&ref=seller_language:en|origin:header&filter=rating

2)https://allfreelancewriting.com/freelance-writing-jobs/ 

3) google “blog article freelancers”

4) you can contact my friend Daniel Threlfall dthrelfall2 (at) gmail.com

Email marketing: Start gathering leads by “download our free e-book or whitepaper” & “enter email here to download”. Use Mailchimp or Mailigen and start building your email list and create simple email automations.

Use CRM software to stay in touch with your leads.

Add Live Chat button to your website to make sure you answer your potential client questions right away.

Social Media Marketing: Contact http://www.httpool.lv/ they will do free consultation about ads on Linked In. You can target specific titles, interest groups with your message  (Linked In messaging).

Research other platforms where you can find and reach your b2b clients like https://www.xing.com/ reddit.com quora.com https://www.researchgate.net/  https://stackexchange.com/

Events marketing & digital: Do a webinar - announce the date and do a live video translation (you need laptop camera + software), do “ask me anything” session afterwards, stay in touch with your leads.

We briefly spoke about link tagging for Google analytics - use link tagging tool to see where your traffic is coming from whenever you post backlinks.

I also mentioned email A/B tests - divide your list in two parts 60% / 40%. divide 40% in two parts 20% and 20%, send version A to 20% and version B to other 20%. Based on click rate and open rate choose the winner version that will be sent to the rest 60%.

We also spoke about name change. How to name your brand and product -  DOWNLOAD E-BOOK HERE.

Visualise and draw your marketing & sales funnel based on these principles.

2. Torq Labs

Content marketing & SEO: Use ahrefs.com trial for 7 days. Do a competitor research, find what keywords are relevant in the industry, sort them by search volumes.

Google Search Console - add your sitemap file link here: https://search.google.com/search-console/sitemaps (if you have analytics account set up)

Intro to ACL prevention app startup/idea - Janis Bisenieks +371 29243722 (I already told him you would call) jbisenieks (at) gmail.com

Intro to local leggings producer - velosock.com gvido (at) velosock.com 

Gary Vaynerchuk video we talked about

3. Ferterex

Answer these questions (for yourself) to perfect your messaging and get a clear idea where you are going with your brand: https://docs.google.com/document/d/1Uqd20Znvu75Ny3F8Mu7LcLHKKuZfP2dDB_y6wzif41E/edit?usp=sharing

Link to Airdog crowdfunding presentation

Content creator / proofreader for crowdfunding - Daniel Threlfall dthrelfall2 (at) gmail.com

Blog articles - krista.kruumina (at) gmail.com or Kristine Vaksa - Content writer at TrueSix -  kristine (at) truesix.co

Lelde.dalmane (at) gmail.com +371 26667633

Crowdfunding agency - http://www.digitalscore.lv/lv/klientu-piesaiste/kickstarter-kampanas-izstrade/ - they helped partially with Airdog campaign.

Video production :

Ivars Trautmanis - 29166767 (crowdfunding video for Ernest App)

Martins Jansons 26407822 

ByFTP - Toms 27525099

[vilumartin-blog]

Marketing Starters Pack

1. Start with WHY?

As Simon Sinek said: People don’t buy what you do – they buy why you do it.

How are you gonna convince people to buy something from you if you don’t know why you’re doing it? why - what - how

2. Brand message & elevator pitch 

1-2 sentences, brand message is an opportunity to communicate on a human level, making a direct emotional connection with your consumers. What this means, is that the language you use should be understood immediately while striking an emotional chord. Make it simple and clear.

3. Define your Brand:

-  Mission: What do we do?  Whom do we serve? How do we serve them? Focuses on today and what an organization does to achieve it; 

- Vision: focuses on tomorrow and what an organization wants to ultimately become, a purpose for existing;

- Slogan / tagline;

- USP’s (or unique value proposition);

- Brand Values

-  Brand Personality / Tone of voice / Communication style 

4.  Research your market(-s), industry verticals, customers (demographics, psychographics, lifestyle, interests), know your competitors. B2B, B2C

Keyword & competitor research: ahrefs.com https://www.spyfu.com/ semrush.com alexa.com 

Find b2b decision maker email addresses with tools like: hunter.io rocketreach.co (you can find emails for Linked In profiles)

5. Visualize your marketing & sales funnel

6.  Grow your audience, generate leads, remarket, upsell, create loyalty.

WEB PAGE & WEB SHOP, Google Analytics, Hotjar

SEM - search engine marketing (in order to do that you need to optimize your web page for search engines - SEO)

SMM - social media marketing (what channels? Simple tools and growth hacks)

Email marketing & push notifications (automation platforms) (maxtraffic.com, mailigen, mailchimp, activecampaign)

Content Marketing (inbound, guest blog posts)

Referral marketing, Affiliate marketing (affiliate networks, Shopify plugins)

Influencers, Ambassadors

Events & Sponsorships

PR

7. Customer feedback  & support

NPS score, Reviews, Chat & support

Overdeliver for the first 50 customers.

Marketing resources: 

https://www.nickkolenda.com/the-members-area/

https://www.growth.500.co/schedule