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Aids of Pharmaceutical Advertising

“Creativity without strategy is called art and creativity with strategy is called Advertising.”

It is truly said that good advertising does not just circulate information, it penetrates the minds with desires and beliefs. It is exactly how it works in the Pharma sector. Through advertisement, pharmaceutical companies aim to create long lasting impact on the target audience, gain their confidence & increase their faith in brand.

Read on to know more…

Pharmaceutical sectors have a defined set of target audience that revolves around the healthcare professionals, doctors and the MR i.e. Medical Representatives. Doctors have years of knowledge about medicines and hence, they always appreciate creative & exceptionally conceptualised aids. One of the best ways to do it is by connecting your therapy with emotions. In case of MR, motivation strategy works wonders. MRs appreciate encouraging concepts that are powerful enough to motivate them to increase their sales, and ultimately the revenue.

The pharmaceutical advertising has a defined scope for advertising inputs. But, the breadth of creativity in it is unbound. Below, explained, are a few of the most used Pharma communication channels.

1.     Visual Aids

A pharma visual aid template is an item of illustrative matter designed to supplement written or spoken information for easier communication. These aids are designed specifically for the doctors, and involves detailed information about the medicine/molecules. If you want to introduce a brand, a product, or a molecule to the doctors, then this input is perfect. These informative & educative visual aids add value to your MR’s brief. The visual aid can also be styled in a gimmick form. Gimmick is a trick intended to attract the doctors’ attention.

Indeed, it’s a huge scope for showing creativity in making pharma visual aid template. Here are some basic details that are a compulsion in visual aids:

 ·       Product details

·       Molecule

·       Indications

·       Dosage

·       Reference charts

   Remember, the key to make a perfect pharma visual aid template is to serve the clients as per their requirements.

2.     LBL

Great design is born of two things— simplicity and clarity… … and an LBL is the perfect way to combine these into a comprehensive design. LBL (Leave behind Literature) is a small and handy version of visual aid which MRs usually handover to the doctors. While making LBLs, one should be very careful with the visuals. They should not be too loud to hide a content and should be visually comforting. Gimmick form can also be incorporated in LBLs.

Good example of LBL is Ranogard, designed by Walnut Advertising— a pharma visual aid design company.  The brand Ranogard supplies medicines for angina patients. Walnut Advertising took ahead the theme ‘guard’ saying “Guard against the burden of angina.”

 3.     Table Dispensers

It’s one thing to catch attention, and a totally different game to hold it. To stay on top of your doctors’ mind, it’s essential to present your brand as something which is useful to them. Inputs in the form of table dispensers are the perfect choice.

Always remember, seeing is believing. So, you must choose something which can take a front seat on the doctors’ table, which he can use on a day to day basis. A pen stand or a chit pad is a good way to continuously promote your brand name.

 4.     Reminder LBL

A consistent experience is better experience.

And to maintain a consistency, reminders are the reliable choice! They deliver as a reminder to the doctors about the product, and the ultimate brand. It has compact information and is a striking way of staying in the minds of target customers.

In conclusion, you can count on these inputs to add powerful impact to your brand. The one thing amongst everything and everyone which will make you unique is your concept. It can add depth and meaning to your work. Thoroughly study the product brief and think, how you can connect motive of your brand to your concept that compels the target audience. A reliable Pharmaceutical Advertising company can surely help you to deliver your canvas & communicate your brand message in an efficacious way.

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Everything you need to know about Events, Exhibitions, and Activations

If you’re a brand, you probably already know the importance of exhibition, events, conferences, and/or activations for your brand. Nevertheless, a little recap does no harm.

“To win the marketplace, you must win in the workplace”, says Doug Conant.

Events & Conferences

And to serve this purpose, there are internal events like CMEs, product launches, manager meetings, monthly conferences, etc. These conferences involve active participation from managers, sales-forces and employees & majorly motivate, inform, & educate them about the happenings, new developments, and updates about the brand/company. Apart from conferences, big budget meetings, annual conferences, geographical meetings is another way to announce big scale progress & initiate discussions regarding the coming yearly plan for a company.

Primarily, there are corporate event management agencies give comprehensive services for a successful conference arrangement.

Exhibitions

While conferences and meetings foster in-house spirits, participation in exhibitions is a requisite to stay prevail in the industry. Even a modest stall with product display creates an impression of your brand in the marketplace. Your presence in such exhibitions introduce you to elite clients & exceptional customer base. Networking & promotion is the main USP of participating in an exhibition. In several Pharma exhibitions, are also instrumental in closing sales target by simply showing your products, demos, holding seminars, or arranging engaging activities for the visitors. It’s always a good opportunity to communicate your brand message & feature your brand image in trade shows. Exhibitions like WAC, Dermacon, PMEC, Pedicon, etc. are some of the Pharma exhibitions that take place annually or biannually.

Activations

Then comes Activations. A power packed kiosk that gives you measurable results & stimulates your volume of sales. You can hire an events and exhibition agency that will devise a measurable plan of action for your brand activation. Here is a case study on brand activations  for Knorr Soups & Kissan Squash done by a Leading Exhibition agency in Mumbai . Product activations are extremely beneficial when it comes to align your product placement & identify the loopholes in an area. Mainly, because they give you a quantified report & a qualitative data about your target audiences’ preference and taste.

The Check-list Manifesto:

Any successful exhibition, event, conference or activation is tailored as per the desideratum. But, here’s a checklist that definitely ensures a mind-blowing trade show every time!

 1.    Client requirement

A clear brief from your client eliminates any ambiguity of requirement.  When the process starts on the same note, it becomes easier to carry ahead the beacon. Make sure to collect the necessary information, permissions, and documents (if any) to avoid hassles in protocols during execution

2.    Costing

A concise brief always contains a clear mention of the threshold budget that a brand is willing to shell out for any event. Many companies, in order to save on cost resort to low quality materials. Such steps are not only risky, but also put up a bad image of the agency & the brand together.  So, to avoid hampering your image out in the industry, it is essential to choose the correct exhibition stall fabricator . A dependable exhibition stall fabricator will give you timely handover, best quality assets, and quick on-field troubleshooting when required.

3.    Designing

Now be it a kiosk, or a full-fledged stall in a large scale exhibition. When it comes to designing, it is always wise to choose the best stall designing agency. 3D exhibition stall design gives a clear perspective view of the final stall, so it gets easier to find any loopholes & address them before the execution.

4.    On- field

Expertise on-field is a necessity. When it’s actually the D-Day, production team of your events & activation agency comes into action. To supervise and ensure a smooth flow of the arrangements & check whether the client’s requirements are met.

5.    After Service

The difference between ordinary and extra-ordinary is the ‘extra’. And it never hurts to take that extra step and delight your client. It can be done by giving after service like mementos, albums, diaries etc., that reminisce them of the excellent service given during and after the exhibition.

Once you have the above given tasks ticked in your checklist, you just need to sit back and get ready to witness the unfolding of another successful trade show.

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A+ Content. Such a big deal?

Everything about amazon.in is as enormous as it can get. Jeff Bezos introduced a revolution in the shopping industry with Amazon.com. A website that initiated with just books in 1993, today has more than 2 million sellers, and above 12 million products. If you’re selling your brand on Amazon, you know you’re a part of cut-throat competition. To get an edge over your competitors, you need to take every digital risk you can as an Amazon seller. You need to stand out from the digital clutter & your product page needs a voice of its own.  

 Why A+ Content?

Today, the consumer is educated, and makes informed decision before any purchase decision. A+ content is the value added service your brand needs to cater to these customers. It adds life to your product page and allows the rich visuals to speak concisely for themselves. A+ content is definitely the ‘Digital Silent Salesman’ that your product page needs to enhance the shopping experience of your customer.

When a consumer scrolls down from your product page, they look for relevant text speaking about the features & benefits of the product. It’s rare for a costumer to skim through chunks of text and extract the essence. That is where A+ content rushes to the rescue!

The detailed explanations, the enticing visuals, expressive colour combinations, and exciting templates exuberate richness on your product page.  When you provide customer with relevant product information, really, you’re handing them the power to decide the best for your product.

A dynamic view of your product, explained details, USP, etc. appeal your customer, who in fact prefers visual learning. A stronger visual appeal captures your customers’ attention and creates a full digital experience for your shopper.

Statistically speaking, Amazon states & has proven that the sales conversion rates improve by approximately 3-10% purely because of the visual & education appeal that A+ content offers to First Party Vendors 

                             Best Advertising Agency in Mumbai

What’s A+ Content?

Amazon A+ content is not under SEO services, but, instead is a creative input that enhances shopping experience of your customer,

A+ content is available to sellers in a basic & a premium module. The latter allows a seller to create more interactive, video based A+ content for the product page

Varied Product Images that give perspective views of the product, highlight its most visual part, and flaunt lifestyle images that trigger lifestyle aspirations in the customer.

Informative introduction/brand story that introduce emotional connection between the customer and your brand. A little deeper information never hurts!

Features & Benefits of products that ultimately boil down the customers’ choice to click on the ‘Buy Now’ button on your Amazon product page to drive sales.

 Ready to enhance your content?

Get ready to get ahead of your competitors, differentiate your page from other sellers & convert your visits into sales simply by using this A+ content service.  

You can hire a creative design agency for creating excellent A+ content for your product page. An effective A+ content combines enticing key visuals & effective communicative copy around your product.

At Walnut Advertising, we’ve carved a niche for ourselves in A+ content marketing. We don’t just create A+ content, we also optimise it according to

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Let’s go the DIGITAL way

Who doesn’t know Ray Tomlinson? The man who sent the first email, initiating the journey of electronic communication, and opening a gateway to a whole new channel for e-marketing.

But, I’m sure not a lot of us know about symbolics.com, the first ever domain name, registered in the year 1985. Followed by the first ever website dedicated to information about World Wide Web which went live in 1991.

Interesting, isn’t it?

Read on to know how digital media progressed since…

  “Don’t guess. Measure”, says Slava Akhmechet (Co- founder of Rethink DB)

Truly, it is one of the major reasons why you, as a business, should harness the benefits that Digital Marketing has to offer you.

Imagine, if today would be a fairy tale, then Digital Marketing & Online Marketing Agencies, definitely would be the tech genies who’d make a lot of your wishes come true. Be it engaging with the customers first hand, identifying & expanding your reach towards your online target audience, or simply, just adding another channel to sell your product.

It’s easy, to get intimidated by this giant umbrella term of ‘Digital Marketing’ and even easier to get confused between ‘digital marketing’ & ‘digital advertising’. By the time you finish this article, you’ll get a clearer idea between the two terms, along with a FREE Digital marketing kit to kick start your brand on the digital platform.

Why should I choose Digital marketing/advertising?

Simply because it works!

Yes, whether you’re a B2B, or a B2C, digital advertising can be the booster you’re looking for your success. When harnessed opportunely, digital mediums can be the driving force, or the salesperson that motivates your audience to take desired action.

When you’re investing, obviously, you need ROI. And what better than having a measureable report, that too in real time?! Digital marketing allows you to measure your website traffic, customer engagement, and online sales, etc. all on one platform/software. You can see how your content is performing, and how you’re generating leads in real time.

Well, now that we know why Digital Marketing is the smarter choice, let’s dive into some technicalities-

  Digital Marketing? Or, Digital Advertising?!

“Digital Advertising is the distribution of brand messages using digital mediums & internet.” Digital Advertising can be interchangeable used with terms like internet marketing, web advertising, online advertising, etc.

“Digital Marketing, as transparent as it gets, is the marketing of products mainly, but not restricted to internet. DM also utilises any & ever digital display channel like mobile, display advertising, or any other digital display asset.”

The main point of difference between the two giant terms is—

“Digital Marketing is a process, while Digital Advertising is an activity, which is a part in the process.”  

Digital marketing is an umbrella term & usually covers several channels. An effective digital marketing plan includes a synergy of 2 or more of the channels explained below:

SEO:

With the commencement of Search Engine in 1990, it became easier to acquire information about any required topic that was available online. Search engines rapidly evolved because of advancement in technology & coding. Yahoo first introduced webpages with man-made content, to webcrawler.com which brought a revolution by presenting ‘lightning fast web search’ with the help of entirely indexed webpages.  Then came AskJeeves.com which was powered by human editors that matched the search queries to display end results, followed by the inception of MSN & finally, Google.

According Moz.com, “Search Engine Optimisation is the practise of increasing the quantity and quality of traffic to your websites through organic search engine results”

 How does it work?

Search Engine is basically a cluster of web crawlers that index through the content available on the internet, and bring to you the most relevant results in the least of time. To optimise your content according to the search engine, you need to add relevant content on the pages, along with targeted keywords that allow both—the search engine & the user to search for the correct results.

SEO benefits your business channels like websites, blogs, info graphics, and presentations.

  Content Marketing: 

 “Content Marketing is the creation and promotion of relevant, valuable, and consistent content to attract & engage a targeted set of audience to induce customer action”

Content marketing targets your audience to inform, educate & engage target customers about the product/service you have to offer. Basically, generating brand awareness using digital media.

Channels to market your content usually include- blogs, e-books, emailers, infolets, and online brochures.

A good content marketing strategy allows your brand to generate quality leads, organic traffic, customer engagement & retention. Content marketing is channelled through Social Media Marketing using social media platforms for targeted audience.

  Social Media Marketing: 

 “Social Media Marketing is the use of social platforms like Facebook, Instagram, Twitter, LinkedIN, Snapchat, etc. to reach out to the audience.”

SMM is a great way to boost your SEO rankings, with the help of an excellent Content Marketing strategy.

Whether you’re B2B, or B2C, SMM is a great opportunity to reach out to your targeted audience. B2B businesses resort to premium platforms like LinkedIn, Twitter, etc. to generate quality lead. Your social media platform is nothing, but an invisible salesperson that drives your audience towards your business.

Pay-Per-Click:

“Pay-per-click, often abbreviated as PPC and is a paid form of advertising your business on search engines, social media platforms, and other digital channels”

As opposed to organic marketing, this type of strategy involves acquiring your customers, attracting your audience on a paid basis. On every ad that you click online, which is sponsored by the brand, costs a certain amount of fee to the business.

PPC is adapted in SMM channels like Facebook, Instagram, etc., where you decide the bid for your clicks based on your audience. The most premium channel to adapt PPC is Google Adwords. This channel studies the keywords entered in the search engine, and if it matches your target audience, your ad is shown to them.

 Apart from the other mentioned channels, Native Marketing, Affiliate Marketing, Automation are the other form of Digital Marketing that can benefit your digital footprint.

Knowledge is power, but nothing beats expertise. Hence, when you’re beginning to expand your digital footprint, you can resort to digital marketing agencies that provide you with a full-fledged marketing plan that benefits your business and resonates with your ideology.

But, if you’re looking to dive into the sea, here’s the Free Digital Marketing Kit as promised in the beginning:

 Website, Social Media Platforms, Email Marketing Plan, Online Branding, Blogs, Online Brochure