websoftinternational-blog

[websoftinternational-blog]

The Strategies To Implement In Email Marketing In 2019

The email marketing is dead, is not it? But no, of course not! But the time when it was sufficient to send a promotional email to its complete mailing list to see the sales flow definitely draws to a close.

As a resolution for your business in 2019, I recommend you put this tactic in the rearview mirror and modify your email marketing strategies. As Websoft-International Marketing Manager, it's my job to monitor email marketing trends and the feedback we receive from our users and to share some of my predictions with you. Here are, in my observation, the most significant trends in email marketing in 2019.

Set To Segmentation!

If you add subscribers to your email list in an ethical way, your database will be filled with fans from your organization. In many ways, these people have previously "joined" your company and want to hear from you. You've given them, at least at one point, value, a reason to subscribe.

By 2019, you should continue to develop this personal relationship through segmentation. For example, you can segment your list based on the interests of your customers and the types of content your subscribers have historically interacted with. Segmentation allows you to modify your emails to the needs of your diverse types of customers. You will spend a little more time creating your emails, but they will be more effective!

A successful segmentation can allow you to arrive at very exciting results:

Get better open and click rates

Build an enriched relationship between your brand and     your customers

Offer more relevant content, offers and improve your     conversion rate

If you find that the segmentation seems to be complicated and requires a lot of work, I understand you. But do not be intimidated by the magnitude of the task. You can simply start with a segmentation criterion and two versions of an email. You will then be able to see if your results are improving.

To find ideas of segmentation criteria, I recommend you to consult this article which proposes you eight!

THE VIDEO WILL CONTINUE TO GROW

By 2019, the use of video in email marketing campaigns will continue to grow in importance. As can be seen on social networks and the web in general, people like to consume video content.

Did you know that it is possible to integrate a video directly into an email? Yes, yes, I'm talking about a video that plays directly in an email, not a simple image with a link to YouTube or an animated GIF.

Unfortunately, many email programs (such as Outlook or Gmail) are late and do not support the use of video in emails. It is therefore necessary to make sure to foresee the blow and to have a "fallback" which will be displayed in the case where the video cannot be seen. But I think that in 2019, we can expect this feature to be more and more supported and by the same token, see more and more email containing videos. If you have video content to share with your subscribers, why not try it?

Emails Will Turn Into More And More Interactive

Email marketing is constantly evolving. The new trend is to include interactive elements in emails. We are talking here about things like menus, image carousels, accordions, forms, research bars, counting, and so on. These are the elements that people are used to interacting with on websites and mobile apps. So why not now include these elements directly in emails?

Allowing your subscribers to click in an email and discover additional content eliminates a step by not forcing them to leave their inbox to visit a website or application. Moreover, as the vast majority of e-mails are still static, this is a great opportunity to stand out!

However, just like with video integration, interactivity in emails requires the use of HTML5. And unfortunately, this one is not supported by any email software. Some of your subscribers will not be able to experience this interactivity. That said, as I mentioned above, I think email software (Outlook, Gmail, etc.) will gradually adjust. The future of email depends on it!

Automation Is Good, But Not At All Costs

E-mail automation is well-liked, and it isn't surprising, as this plan of action will help you communicate higher and save time. For example, automated e-mail is a fantastic way to start a relationship with a new client by welcoming them and sharing vital data. Websoft-International users like automation with automated marketing scenarios! 

But something  that can be automated should not essentially  be automated. There is a tendency that I observe and which I dislike greatly. This is the automation of solicitation emails. I'm talking about "cold" approach emails that are sent to someone who does not know the sender and who are made to look like an email sent manually to someone. You can see here an example of software that offers this feature. I think people are still able to tell the difference between an email sent by a human and another sent by a machine. Personally, this practice leaves me with a bitter taste. Not to mention that it probably contravenes Canada's anti-spam legislation .

Of course, if you're sending out "cold" e-mails, do it strategically by choosing your "targets" and sending your e-mails manually from your inbox. Automation works great for communicating with people who know your organization and to whom you have consented.

Invest in your content strategy to attract prospects interested in what you offer and, over time, develop that relationship. Not only will your subscribers get to know your business, they will eagerly await your emails and trust your opinion.

Whatever you decide to do in 2019, do not forget that another person is receiving your emails. After all, effective marketing always relies on true human interactions.

Good Achievement!

[websoftinternational-blog]

Improve Your SMS Marketing In 2019

SMS Marketing is a component of mobile marketing that includes all uses of SMS for business purposes. Here is a non-exhaustive list of the types of SMS used:

·         Promotional SMS

·         SMS alert or SMS Service

·         Premium SMS

·         Survey / SMS Survey

·         Any other use of SMS in a commercial or marketing context    

1 - Targeted SMS

Custom SMS Campaign

As for sending mails, a personalized message has more impact and more chance to be read carefully. If your client file contains the first names, you can customize the SMS message by including the first name of the recipient. Your message will be warmer and you will immediately stand out from your competitors who for the most part do not use SMS Customization.

You can of course use other criteria such as the family name for example.

Segmentation

If your clientele is made up of profiles with diverse interests, such as men or women in a ready-to-wear business, it can be helpful to segment your SMS shipments. Your message will be adapted to the target and will be more impactful. The promotion may be different: promo on jeans for men, promo on dresses for women ...

Some Segmentation Criteria:

Man / Woman

Age groups

Location

Lambda customers / VIP customers

Automated SMS at the right time

With the automatic sending of SMS according to various criteria, you can reach your customer at the right time. Customer's birthday, unused full loyalty card, date of last customer visit ... These SMS can be sent automatically to your contacts.

2 - Interactive SMS

SMS To Encourage Action ki

The enriched Branded SMS makes it possible to interact with the recipients of your professional SMS. With the simple addition of a link, web technology allows you to offer interactive content: surveys and surveys, sales and reservation of articles, gamification.

The disadvantage of this type of sending will be the use of characters for the link. Using our SMS landing pages, the link is shortened to a short URL (via the Google Shortener API).

To encourage us to click on your link, you can add an action verb followed by 2 points: "+ infos: link ", "Click on: link ", "+ specials on: link ", "Buy on: link " ...

Without using landing pages, you can encourage us to contact you by phone or email.

By default, most smartphones make phone numbers and email addresses present in clickable SMS. If you insert one of these elements, the customer or prospect can click directly on your SMS and call you or send you an email.

Examples Of Use:

"Book at: number ", "Infoline: number ", "Participate by sending your name to address@email.com " ...

SMS Answers

More simply, you can leave the possibility to your customers to send an answer to your SMS pro. In this case, the sender is not personalized, a short number to which recipients can reply directly will be used as a sender. The answer to this number is free for your customer.

3 - Do Not Miss The Main Events

Do not miss the main business events of the year. Your competitors will not fail to send an SMS to announce their promotional offers. Do the same, taking into account the advice given in this article, and send better pro SMS!

Regularly follow 2019 calendar of trade events

[websoftinternational-blog]

Your Business Needs SMS Marketing But Why

Why Adopt SMS Marketing?

Generally, most companies use common marketing levers such as SEO, PPC (Pay-per-Click), social networking, or offline techniques. However, despite rising mobile users, these companies have not yet attempted the adventure of mobile marketing. This is mainly the case of SMS Marketing, also called "Push SMS", which allow any advertiser to automatically send messages in bulk and at a lower cost. An actual paradox when we know that 100% of mobile phone users have access to the SMS function.

SMS marketing is all SMS jobs by companies for the commercial / marketing purpose.  It can be SMS alert or service, Promotional SMS, premium SMS or SMS commercial activation. During sales, for example, you frequently receive messages telling you "-35% on all our products and -15% extra until midnight tonight with code SALE19".  This is SMS marketing. And this solution offers many advantages.

Advantage # 1: SMS Is Very Read

Did you know? SMS is the most effective communication channel. Indeed, according to research, 98% of SMS sent are open and 83% are open within three minutes of receiving it. It is therefore undeniable, SMS marketing is one of the best ways to communicate with your customers. In addition, "texting" is inexpensive.

Advantage # 2: SMS Is Economical

If you decide to opt for SMS marketing, be aware that this is a good idea since it is an inexpensive solution for your business. However, be careful that the SMS that you send are not expensive for recipients. You could lose some customers .

Advantage # 3: SMS Complete The Action Of Emails

The SMS does not replace the e-mail, it completes it. By using these two means of communication, you increase your chances of being read and reaching your targets and goals. It's a bit like your online profiles: you have one on Twitter, another on LinkedIn, another one on Viadeo. It's a way for you to have more visibility. Using e-mailing and SMS marketing also helps you achieve this goal.

Advantage # 4: SMS Is Instant

The other advantage of SMS is that it is instantaneous. It allows to send alerts to your customers for different reasons (delivery, appointment ...). Communication via SMS is almost real-time, a very good point for your company, because customers like professionals involved, but also responsive. Just be careful about the date and time of sending your messages.

Tips For Successful SMS Marketing Campaign

Do you want to launch an SMS marketing campaign? Here are three tips to remember:

·      Start by defining the business purpose of your campaign;

·         Work on writing your messages: a catch of three or four words, an offer, a contact link and the word "stop". Your messages should be simple, clear and impactful.

·   Choose the time and date of the shipment.

[websoftinternational-blog]

How to Defeat Competitor via SMS Marketing

Want to compete your Competitor, include SMS into your marketing tactic, this post is really helpful to you!

Consistently, research has found SMS – whether or not sent between solo or via bulk SMS – are almost guaranteed to be read. These days, you’re already inundated with various media bleeping and informative data in your attention. Realizing that SMS messages will really be perused is vastly useful. The verification is in the information.

Why SMS marketing?

Why? As greater brand’s look to target customers on the move, SMS is turning into an inexorably primary part of powerful multi-channel marketing. In any case, with a couple of digital marketing agencies,  including SMS as a core offering, their customers have possibly passed up interchanges with clients and expanded ROI.

The advantages of SMS marketing over different types of messaging is mainly because of being perused and drawn in with. With so much media battling for a man's consideration, there's no assurance every one of the assets, time and exertion that goes into making, say, a smooth, excellent outline will satisfy. Individuals skip promotions, close windows and overlook messages constantly.

There are different high-quality advantages of SMS marketing  and advertising  to take into account.

It’s a short, instant channel

SMS is one in all the foremost instant channels available; with a scan rate of 97% within 15 minutes delivery, you'll be able to be confident that its low important messages are scanned nearly instantly. A most important 45% of  SMS campaigns generates an effective ROI, reaching over five hundredth once combined with alternative common channels like email and social media.

You can utilize shortcodes to sort out response and make your database

Have your clients construct the principal move by adding a shortcode or keyword to print security, social media as well as advertisements and advertising boards. This system implies that clients before long get comfortable with a brand's code and catchphrase and are along these lines more prone to interface and react.

Great Open Rate

SMS encompasses a tremendously high open rate as compare to Email marketing. Basically, relatively every SMS sent is opened (and read), whereas just a small amount of emails sent is browsing. At the point when a subscriber  always looks when hears that trill signaling a text message or they feel the ring in their pocket. Emails aren't automatically opened while text message are.

Reliable

Not at all like email,  SMS does not need to fight against spam or different email filters. You can say that any other marketing strategy SMS marketing is an immediate relation to your customer base and there are no difficulty.