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Weird Type App let’s you draw Typography in space

Zach Lieberman and his partner Molmol Kuo make work together under the name YesYesNo, a collective that specializes “in the creation of engaging, magical installations that combine creativity, artistic vision and cutting edge R&D.” This past year, the two were focused on exploring artistic ways to use augmented reality (AR) and the fruits of their labor is a fantastic little AR app called, Weird Type. One of the many experiments that led to Weird Type involved creating drawing tools to play around with recorded sound.

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A post shared by zach lieberman (@zach.lieberman) on Sep 6, 2017 at 5:55am PDT

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Facebook are putting Augmented Reality (AR) experiences on film posters

Facebook has added a new augmented reality feature called target tracking, which lets people launch AR experiences by pointing their phone at an image. Target tracking is in a closed beta for developers, but Facebook users can check out simple, animated experiences tied to movie launches such as Ready Player One and A Wrinkle In Time. A person can also get the experience by scanning a pre-programmed QR code. A toolkit for developers is available at Spark AR Studio here.

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Lumilor

LumiLor is an luminescent paint that can be turned and off by an electrical current. Watch a short documentary on how it works here and how it was used by Lexus for their Heartbeat Car campaign here. 

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New York Public Library and Mother turn Instagram into digital bookshelf

A creative use of the Instagram “Stories” function has allowed the New York Public Library to present exciting new interpretations of classic novels using type, graphics and videos.

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MoneySuperMarket drives growth by switching focus from ‘revenue to relevance’

Increasingly brands are realising that a less is more approach to marketing can yield results. By choosing to focus on relevance, MoneySuperMarket achieved a 12% increase in revenue whilst sending 200 million fewer emails.

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How the Weather Channel made the amazing storm surge animation

Using Unreal Engine (the same suite of tools that powers countless video games), The Weather Channel created this arresting animation that takes the traditional Green Screen weather forecast to the next level.