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Paid search is a form of digital marketing where search engines, such as Google, permit advertisers to place adverts directly on their search engine results page (SERP).
After you search for something on Google you arrive at the SERP, which is a page full of listings related to your search query. The SERP presents both organic results and paid results, although paid ads are usually displayed higher up on the page.
#Paid search is a form of digital marketing where search engines#such as Google#permit advertisers to place adverts directly on their search engine results page (SERP).#After you search for something on Google you arrive at the SERP#which is a page full of listings related to your search query. The SERP presents both organic results and paid results#although paid ads are usually displayed higher up on the page.#whizzystack#ecommerce#india#digital marketing#social media marketing#usbusiness ukbusiness website#socialmediamarketing#digitalmarketing#business#website
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Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey, someone out there is using Bitcoin… right?
However, having too many payment options can be counterintuitive. You need to offer the payment methods your customers want, but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global, but adapt for local.
At the turn of the 21st century, two psychologists, Sheena Iyengar and Mark Lepper, set up an experiment at a food market. On day one, shoppers were shown a table with 24 different samples of jam. On the second day, only six samples were available.
The table with the larger number of samples attracted the most people, but did this interest convert to sales?
Interestingly, it didn’t.
#Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey#someone out there is using Bitcoin… right?#However#having too many payment options can be counterintuitive. You need to offer the payment methods your customers want#but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global#but adapt for local.#At the turn of the 21st century#two psychologists#Sheena Iyengar and Mark Lepper#set up an experiment at a food market. On day one#shoppers were shown a table with 24 different samples of jam. On the second day#only six samples were available.#The table with the larger number of samples attracted the most people#but did this interest convert to sales?#Interestingly#it didn’t.#business
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#Your social media ROI is the return on investment your company can expect from the time and money dedicated to social media marketing tasks.#it’s difficult to figure out exactly what that return looks like.#Even though social media plays a huge role in digital marketing#it wasn’t developed solely as a marketing tool. The primary focus of social media is still just that: the social aspect. Mostly#people are using social media as a tool to connect with their friends and family. Advertisements and marketing opportunities are part of th#business
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#When you operate an eCommerce store#it’s essential to understand who is buying your products. Where do they live? Where do they work? And most importantly… how old are they?#from the Silent Generation to Gen Z#shop online in different ways. When you understand how they use eCommerce and interact with digital marketing#you’re one step closer to growing your revenue. Here are some of our favourite facts about how age groups buy online and how you can apply#digitalmarketing#ecommerce#india#digital marketing#social media marketing#usbusiness ukbusiness website#socialmediamarketing#whizzystack#website#business
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#Artificial intelligence#or AI#can be used to automate simple tasks and give us valuable insight into how people think. As a result#eCommerce businesses are using it to their advantage.#So#how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.#To get help boosting your return on investment (ROI)#consider partnering with Whizzystack.#We’ve helped hundreds of businesses#and we’d love to add you to the list! To get started with us#just call us at +91-95-6064-1397 or contact us online today!#digitalmarketing#usbusiness ukbusiness website#website#whizzystack#digital marketing#social media marketing#india
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#We all know that personalisation is the key to making more sales. Over half of retailers advise that customised product recommendations are#AI makes it easier for businesses to suggest the right products to the right customers#looking at their previous web visits and orders to identify items they might be interested in.#In the past#businesses might have used segmented audiences to determine which products to show to who. Now artificial intelligence lets you drill down#business#ecommerce#digital marketing#india#socialmediamarketing#usbusiness ukbusiness website#social media marketing#digitalmarketing#whizzystack#website
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#Just like when you were in school and wanted to know how well you did on a big exam#you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F#wouldn’t it?)#you can calculate your return on investment (ROI).#Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your#In this article#we’ll look at what exactly your website’s ROI is#how you can calculate it#and five strategies to improve it.#In this post#we’ll walk through how to calculate ROI for website and how to improve it:#india
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#Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts e#the free tool that enables you to discover new keywords#see monthly searches#determine costs#organise keywords and create new campaigns will receive a new function called “Organise keywords into ad groups”.#The option has already been tested for some time by a small number of users but finally successfully leaves the beta phase and should be av#who shared his discovery on his Twitter.#business#usbusiness ukbusiness website
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#Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving c#increasing brand integrity and boosting sales. Yet according to studies#only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effect#why are so many eCommerce businesses dissatisfied?#There is no single answer to this question. But one of the main factors is a lack of understanding around CRO and perhaps even scepticism a#CRO can appear to be a risky investment. But it makes little sense to spend on customer acquisition#driving traffic to your webstore#if you are not putting as much investment in converting consumers when they arrive.#digital marketing
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#ecause of the pandemic#eCommerce growth has accelerated to unprecedented levels#meaning that more people than ever are shopping online. And inevitably#more people are shopping using their mobile phones. Therefore#making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.#ONS data¹ show that UK internet sales as a percentage of total retail sales have grown significantly#business#social media marketing#digital marketing#india#usbusiness ukbusiness website#socialmediamarketing#digitalmarketing
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#I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.#Unfortunately#most of this work involved trying to help the brands recover from a crisis.#Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort.#What follows is a basic#three-pronged approach to a proactive ORM strategy.#digitalmarketing#usbusiness ukbusiness website#ecommerce#whizzystack#socialmediamarketing#social media marketing#business#website#india#digital marketing
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#If you haven’t got the time to write blogs#landing pages#and sales copy#artificial intelligence can help you out.#There are several AI programmes available online that claim to create sharp#convincing content that customers love.#The jury is still out on whether AI-generated content is good enough to replace human writers#especially on technical websites where a deep level of knowledge is required. However#even if a 1#000-word blog is out of the question#AI programmes can provide you with a good starting point.#website
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#Account-Based Marketing (ABM) is a targeted marketing strategy that focuses on engaging a specific set of high-value accounts or target acco#Rather than casting a wide net with your marketing efforts#ABM requires you to identify a set of accounts that are most likely to buy your product or service#and then focus your marketing efforts specifically on those accounts. This is typically done by creating personalized content#tailored to the needs and interests of the targeted accounts#and delivering it through targeted channels#such as email#social media#or direct mail. ABM is particularly useful for B2B (business-to-business) companies#where the sales process tends to be longer and more complex#and where a small number of high-value accounts can have a significant impact on revenue. By focusing on these accounts#ABM can help you build stronger relationships with key decision-makers#improve conversion rates#and drive revenue growth.#digitalmarketing
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#“Brand is just a perception#and perception will match reality over time.”#— Elon Musk#As technology continues to advance#businesses are allocating a larger portion of their marketing budget towards digital channels. Whether it’s through traditional methods or#companies are increasingly recognizing the importance of investing in digital marketing.#According to a survey of 500 CMOs#over half of them are shifting their budgets from traditional to digital marketing. The amount of money businesses allocate to digital mark#such as their industry and size. However#companies can benefit from learning optimization techniques to make the most of their digital marketing spend.#This article offers Six practical recommendations for businesses seeking to maximize the value of their digital marketing budget and achiev#To get help boosting your return on investment (ROI)#consider partnering with Whizzystack.#We’ve helped hundreds of businesses#and we’d love to add you to the list! To get started with us#just call us at +91-95-6064-1397 or contact us online today!#digitalmarketing#ecommerce#usbusiness ukbusiness website#business#digital marketing#social media marketing
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#In digital marketing#ROI is a big discussion. After all#why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results?#While it can be pretty easy to figure out your return on investment for things like email marketing#promotional codes#and sales#understanding your social media ROI takes a little bit more time.#Even though it’s different#it’s not impossible. So if you’re stressing over your ROI from social#don’t! Let’s talk about how you can calculate and boost social media ROI for your next campaign.#website
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Conversion rate tactics for
eCommerce business growth
Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?
There is no single answer to this question. But one of the main factors is a lack of understanding around CRO and perhaps even scepticism about how effective CRO is for ROI and increasing bottom line. With the cost and challenges in measuring short-term results, CRO can appear to be a risky investment. But it makes little sense to spend on customer acquisition, driving traffic to your webstore, if you are not putting as much investment in converting consumers when they arrive.
#whizzystack#usbusiness ukbusiness website#ecommerce#socialmediamarketing#india#social media marketing#digital marketing#website#digitalmarketing#business
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The field of Artificial Intelligence (AI) in computer science and engineering is dedicated to developing intelligent machines capable of performing tasks that typically necessitate human intelligence, including visual perception, speech recognition, decision-making, and language translation.
In this blog post, we’ll share how Artificial Intelligence can help you to improve your digital marketing efforts and can generate more leads from potential buyers and sellers. Stay tuned! .
To get help boosting your return on investment (ROI), consider partnering with Whizzystack.
We’ve helped hundreds of businesses, and we’d love to add you to the list! To get started with us, just call us at +91-95-6064-1397 or contact us online today!
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