whmcreative

[whmcreative]

Banish the Bandwagon, Please.

WHM Creative’s blog post critiques the overuse of buzzwords in tech marketing—terms like "cloud," "digital transformation," and "AI-powered" that have become so common they often lose their impact. The article emphasizes that relying too heavily on jargon can weaken messaging and make it harder for brands to differentiate themselves. Instead, it encourages marketers to use clear, authentic language that directly addresses customer needs and pain points.

Read full article here.

[whmcreative]

Events and Activations

Outstand from the crowd■

In a digital world, most marketing is about making an impression on a screen. That’s why activating your brand through a living, breathing experience is so powerful. It gives you the chance to immerse your audience in your personality, your purpose, and your products. And it gives people a sense of connection they can’t get anywhere else.