whychlorophyll-blog

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5 Reasons Chlorophyll Is Good For The Vegan Diet

Following is an excellent article in the latest issue of FEMALE FIRST, the influential lifestyle website – let us know what you think!

Chlorophyll may remind you of a school science lesson. But this green pigment found in plants is fast-becoming a food trend due to its potential impact on the body and skin. Gwyneth Paltrow tipped it for the top when she wrote about the benefits of drinking a shot of the green stuff recently. And because it’s plant-based it means if you follow a veggie-loving vegan diet, you could be benefitting from its health properties.

Holland & Barrett nutritionist Emily Rollason explains how chlorophyll can help your body.

INCREASES BLOODCELLS TO STAVE OFF ANAEMIA “When cutting red meat from your diet you need to ensure you are getting your iron intake in other ways or it can lead to anaemia. However, the great news for vegans is that leafy greens containing high levels of chlorophyll are a source of iron, however they are a less absorbable form than the iron from meats so you need high amounts. Chlorophyll is present in veg like spinach, kale and green beans, so make sure you’re regularly getting these into your daily diet,” Emily says.

An easy way to get chlorophyll into your diet is Chlorophyll-packed Spirulina. Simply add it to your morning smoothie, soup at lunch or even sprinkling it over your eggs. Try Naturya Organic Spirulina Powder, £14.99 for 7000mg in Holland & Barrett stores nationwide.

IMPROVES YOUR SKIN “The high B12 content in spirulina may potentially boost blood cell count meaning it may have a positive impact on the skin, improving clarity and making it look brighter. Vitamin B12 is often lacking in vegan diets and healthy levels may contribute towards normal skin health. Because chlorophyll also has anti-oxidant properties it may even slow down the ageing process,” Emily explains.

ANTI-INFLAMMATORY PROPERTIES “A study has shown that fresh green leaves have anti-inflammatory properties due to the chlorophyll they contain. This means that chlorophyll may help prevent inflammatory diseases such as atherosclerosis which may lead to cardiovascular disease in the long run,” Emily says.

HELPS THE LIVER AND TO BALANCE THE BODY “A diet based on healthy foods such as vegetables makes for a healthy liver because it is under less pressure to process protein-rich meats. Due to its alkaline properties, chlorophyll is great for the liver, potentially protecting it from harm. It is perfect if you are looking to detoxify and want to neutralise the acid-forming foods in your diet, such as those high in salt or sugar. It can be easy to rely on processed meat alternatives when you’re vegan which can contain high levels of salt, while the daily coffee and biccy habit will make your body feel more acidic. Chlorophyll will help to rebalance your body’s PH levels to make you feel energized naturally,” says Emily.

PROMOTES HEALTHY BONES “The power of plants is real! Plant-based diets promote healthy and strong bodies because chlorophyll-containing spirulina contains high amounts of calcium and magnesium which are vital for creating healthy bones and body tissue,”  Emily explains.

http://www.whychlorophyll.com

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Thrive Global's Top 5 New Snack Picks for 2017

Following is a great article from Thrive Global - Happy Mindful Snacking:

American supermarkets are saturated with choices. If you are anything like me, you read food labels to understand the quality of ingredients because you know that what you eat makes a difference in how you feel and how you perform. I am a big proponent of eating clean, whole foods and cooking as often as I can. But it is hard in our modern day society to escape the luxury and convenience of prepackaged snacks. Instead of feeling guilty about what you fuel your body with; I present to you my favorite Top 5 new, healthy snacks on the market. I taste tested my way through Expo West Natural Products Show 2017 and discovered five different snacks that are delicious, nutritious, satisfying and unique. In no particular order, I present my Top 5 snacks that I can enjoy mindfully! (*Disclaimer, I did not receive any compensation from these brands).

1. Grandy Oats Grain-Free Coconola Coconut Granola

Grandy Oats grain-free granola is my new favorite granola on the market. Personally, I like my granola to be full of taste, texture and clean ingredients. That is exactly what Grandy Oats new grain-free Coconola Coconut Granola delivers. Instead of taking the classic oat-based granola approach, Grandy Oats switches up a breakfast classic and uses unsweetened coconut as the base, making the granola full of delicious clusters with the perfect texture and taste. When granola is full of clusters, it is not only a great addition to acai bowls and yogurt parfaits but also a great snack to pack whenever hunger attacks! Also a great homemade trail mix addition. The kicker: this granola is light on the sugar, so I can feel good about fueling myself and loved ones.

2. Health Warrior Pumpkin Seed bars

I have always been a big fan of Health Warrior and their Chia Seed bars, and now they launched a sister bar that has a lot more spice and a full flavor profile. Meet their new super-food bar: Pumpkin Seed. My favorite flavor is the Honey Cracked Pepper with Turmeric. This bar is the perfect mixture of sweet and spicy that makes it a great savory snack that people with a sweet-tooth will enjoy. Made will only super clean ingredients, you can feel good about grabbing this bar and taking it on the go for an afternoon pick me up or post-workout snack.

3. VerDay Cucumber Chlorophyll water

I’m usually not a big fan of flavored water nor was I obsessed with the coconut water craze, but Verday Chlorophyll water is something different. The cucumber essence was my favorite flavor, which was crisp, refreshing and hydrating like no other flavored water I have tried before. Each bottle of Verday has the same chlorophyll as 2 shots of wheat grass, 4 cups of spinach, and 12 cups of arugula. You know you’re getting your greens in. What are the benefits of chlorophyll? Chlorophyll is anti-inflammatory, boosts the immune system, promotes healthy skin, and is full of antioxidants. This drink has no added sugar, and it is infused only with organic lemon juice and natural cucumber flavoring. This makes this drink the perfect pre or post workout addition in order to keep you feeling hydrated, satisfied and alert.

4. Justin’s Classic Peanut Butter + Banana Chips

Justin’s! Who doesn’t know and already love at least one of Justin’s products? Whither it is the grab-and-go pouch of almond butter or their delicious peanut butter cups, they never disappoint with their natural, nut-based products. Justin’s has done it again with their new fun snack pack on the market. It is a healthy spin on the old-school Dunkaroos. My favorite variety was the banana chips paired with a tablespoon of peanut butter to create the perfect portable snack. In every scoop you get a dose of protein with a satisfying crunchy banana chip that leaves your taste buds, belly and hands snack-happy. It is also a great way to practice portion control because once the pack is complete, you will be too.

5. Vegan Rob’s Brussel Sprout Puffs

Pirate’s Booty and Cheese puffs have nothing on the new modern and cleaner, gluten-free and vegan snack: Vegan Rob’s Puffs. My favorite flavors are the Brussel Sprout Puffs made with ingredients you can actually pronounce and that leave you stomachache free. These puffs are made from whole grain sorghum flour, rice bran and infused with Brussel sprout powder and nutritional yeast to satisfy the perfect pho-cheese craving. Vegan Rob’s are a great snack choice for adults and children alike. There is the perfect amount of crunch that satisfies while supporting mindful munching.

Try these new products out for yourself and let me know what you think! I know I am inspired by these top picks because they use minimal additives and ingredients without loosing out on taste. Eating healthy packaged foods doesn’t have to taste like cardboard. It can be nutritious, delicious and playful! Now when I forget to pack a snack from home, I can be excited to have fun and healthier options in the supermarket. It is also enjoyable to add some variety into my typical rotation of a mixed nut jar or apple with peanut butter snack options. Making mindful food choices helps me prioritize my wellbeing while I am on the go so that I stay fueled and focused and have energy for the things I care about.

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Health  & Beauty Benefits of Chlorophyll

New article on PureWow talks about benefits of Chlorophyll and Verday Chlorophyll Water: http://www.purewow.com/wellness/what-happens-if-you-drink-chlorophyll

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How to Treat Acne Like an NYFW Model

Teen Vogue has an excellent new article about skin care, and in it they talk about the beauty benefits of Chlorophyll. Following is an excerpt of the article and a link to the original at Teen Vogue:

Go green. Literally. In addition to trying to reduce stress eating junk food as much as you can (we could never give up fries, tbh), Joanna says adding greens into your diet will improve your skin quickly. "Greens – eating them and taking them in vitamin form – will 100% transform your skin," Joanna emphasizes. "If I have a client who doesn't eat salad or drink green juices, I tell them to go to Whole Foods and buy liquid chlorophyll," she says. "It tastes like mint, oxygenates the skin, and works from the inside out to keep the skin healthy and glowing; you'll see a huge difference in your skin in a matter of days."

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Verily Features Chlorophyll Benefits for Skin in New Article

Verily, the popular women's fashion and lifestyle website, empowers and inspires women to be the best versions of themselves. In their new feature article, they talk about who Chlorophyll helps to clear skin. Following is the article and link to Verily's website.

I Drank Chlorophyll to Clear My Skin, and Here's What Happened

Liquid chlorophyll is all the rage among doctors and beauty experts alike.

Several weeks ago, my face decided to stage a little rebellion. I’ve had acne-prone skin since my teens, but I have managed to keep a pretty clear complexion for the past few years thanks to regular dermatology visits. When suddenly I was invaded by a small army of pimples accompanied by a couple painful nodules, I freaked.

I remembered what estheticia Lindsey Blondin recently shared with Verily. She said, "Fifty percent of what is happening to your skin is genetics, 25 percent is what you’re ingesting, 15 percent is environmental (sun, pollution, dirt, air, stress, hormones), and 10 percent is your regimen."

I decided the quickest fix might be option two: what I was ingesting. So I did what anyone would do; I Googled it. "What to eat for clear skin" was my search. Suddenly I was inundated by articles touting the complexion-saving benefits of drinking liquid chlorophyll.

Sounds like a science experiment, not a skin care routine, right? Here’s what this new craze is all about.

WHAT IN THE WORLD AM I TALKING ABOUT?

Flashback to grade school science class, and you'll remember a little thing called photosynthesis—that is, when plants use chlorophyll to process sunlight into energy. So, yes, if you decide to give it a try, that very same chlorophyll, or a synthetic version of it, is what you'll be gulping down.

Wendy Rowe, makeup and skin expert and author of a new book, Eat Beautiful: Food and Recipes to Nourish Your Skin From The Inside Out, told me she drinks chlorophyll as part of her regular routine. "Chlorophyll works to purify the blood; when the blood is cleaner, it is better equipped to protect the body and it also helps to carry oxygen around the body more efficiently, which has the external effect of fresher, healthier looking skin." You already get some of the good green stuff from leafy vegetables like spinach or kale. It's chock full of vitamins and antioxidants, hence why it makes plants happy and also your skin.

Studies have proven that chlorophyll, in its various forms, has been proven to fight carcinogens in the body and reduce cancer risk. It also helps detoxify the liver and can expedite the healing of wounds. On top of all that, some have attributed improved digestion and weight management to a chlorophyll routine. Are you intrigued yet?

DRINKING LIQUID CHLOROPHYLL IRL

This is where things get interesting. Trendy juice shops sell chlorophyll water pre-bottled for upward of $9 a pop, but I went in search of liquid chlorophyll at Whole Foods in order to make my own at home. The store stocked a few options, so I opted for the cheapest—a 16-ounce bottle from a brand called Nature's Way for about $12. I had read about how chlorophyll had this delightfully minty flavor, so I chose to embrace that and buy the mint-flavored variety as opposed to the original. That was a mistake, but more on that later.

The bottle recommended taking 2 tablespoons once or twice a day. I poured a tall glass of water and added 1 tablespoon because I wanted to start slow. The water turned a deep shade of swampy green. I liken the experience of drinking this water to eating purple ketchup back in the day when that was a thing. It's mind-bending but ultimately harmless. The first time I drank the water, I sort of enjoyed it. It definitely tasted very synthetically minty—like I had put a little squirt of Crest in my drink. (This, friends, is why I recommend you not get the mint flavor.) But it was bearable, and I wanted those zits gone!

The next day, the flavor seemed immensely more repulsive. I ended up gulping down the glass as fast as possible and chasing it with juice. Many bloggers will tell you they mix their chlorophyll with orange juice, but when I mixed mine with pomegranate juice, I didn't think it masked the taste very well. (Also, I recommend using a straw as it can stain your lips and teeth green.)

On day three, I added it to my hot tea. I figured this was a normal way to enjoy a mint flavor, so I might like it—and I was right. This quickly became my preferred method of consumption, although I have yet to be able to determine whether heat alters the properties of the chlorophyll. I also tried adding it to smoothies, hoping for a camouflage effect. The smoothies were better than the water but worse than the tea.

I continued to consume chlorophyll once per day for two weeks, and I definitely noticed some of the effects. Chlorophyll reportedly offers a little energy boost, which I felt. Things seemed to be operating very well in my intestinal department, which I also felt chlorophyll played a role in. And as for my skin, well, on day three someone complimented my complexion. I laughed, but I thought, maybe, just maybe, it was working after all. By week two, my breakout had subsided and nothing new had emerged. Some of that is just the natural course of things, but I felt like the chlorophyll gave my skin a little nudge in the right direction.

WHAT’S NEXT?

My journey with chlorophyll has been tenuous. At times I've wanted to gag; at others I've wanted to jump for joy. I think I felt (and saw) enough to stick with it. I'm eager to finish this mint-flavored bottle so I can try the "original" variety instead. I'm hoping it will be subtle enough to enjoy with just water, as that's the easiest way for my lifestyle. I definitely think that what's happening inside our bodies is equally, if not more, important than what we do on the surface, as Blondin suggested, so I'm not going to go back to relying solely on topical treatments for my skin just yet.

Wendy, like many skin experts, says one of the best things a person can do for his or her skin is to eat more probiotics and drink water. "A great habit to get into in the mornings is drinking a glass of hot water with lemon, or take apple cider vinegar; they both work to neutralize the body’s pH and reduce acid levels naturally," she says. Countless chlorophyll converts have said one of the reasons they love it is simply that it encourages them to drink more water. Whether it's drinking warm lemon water or green chlorophyll water, if it'll make my skin clearer and more hydrated, I'm on board.

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Read our new blog: Top 5 Health Benefits of Chlorophyll! 

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The One Detox that Everyone is Sipping on Right Now

Well and Good has a great new article about Chlorophyll and its health benefits – read to earn more!

Chlorophyll has long been an unsung hero of the superfood world—it’s not as sexy as maca or matcha, but if you open up any wellness-minded tastemaker’s pantry, you’ll most likely find a bottle of the green stuff inside.

To wit: Jennifer Lawrence adds liquid chlorophyll to her post-workout hydration; Hannah Bronfman considers it a secret weapon for her smoothies; and LEAF.tv co-founder Geri Hirsch puts a few drops of it in a glass of water to beat the 2 p.m. slump.

But lately, the plant-powered superfood is finding an even bigger place in the mainstream spotlight. No longer reserved for health-food stores, chlorophyll-infused waters and tonics are now popping up in ultra-cool restaurants, cocktail bars, beauty shops, and beyond.

Why is everyone suddenly getting turned on to chlorophyll’s charms? Well, for one thing, it’s a potent antioxidant with some seriously powerful detoxifying properties—and who wouldn’t be down with that? “Chlorophyll binds to harmful procarcinogen chemicals—toxins that turn into [cancer-promoting] carcinogens when metabolized—and inhibits them from being absorbed into the intestines,” says Carly Brawner, holistic nutritionist and health coach at Frolic and Flow.

Chlorophyll’s best known for its ability to flush heavy metals out of the body, but that’s not all. “Some of the most important procarcinogens that chlorophyll binds to are aflatoxin-B1, which is a mold found on many grains, nuts, and beans, and heterocyclic amine toxins caused by meat cooked at high temperatures,” says Brawner. As if that weren’t enough, it’s also been studied for the treatment of wounds and colon cancer.

And then there’s the fact that, in its liquid form, chlorophyll can be added to pretty much any beverage. “Chlorophyll doesn’t taste like much when mixed with other flavors, and it’s a beautiful shade of emerald green,” Brawner notes.

Healing power and good looks? No wonder it’s having a moment.

Read the complete article at Well and Good

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Media Outlets Praise Chlorophyll Water As 2017 Health Trend Leader

From Vogue to Glamour to Thrillist Health to Well+Good to Whole Foods’ Trends Forecast, national media outlets and influential websites are lining up in their support for the healthy benefits of beverages like Verday Chlorophyll Water. These predictions point to an exciting 2017 for emerging healthy beverage brand Verday Chlorophyll Water. Fresh off their win as “2016 Innovation of the Year” from Beverage Industry Magazine, Verday has captured the interest of the industry and healthy consumers looking to add the benefits of chlorophyll to their daily routine.

In its year-end review of emerging “superfoods,” Vogue Magazine praised chlorophyll for its ability to “bind the carcinogens in the body, preventing them from being circulated and reaching susceptible tissues, like those of the joints and heart.” The magazine noted that “While Jennifer Lawrence and Nicole Richie already swear by it, we expect chlorophyll to only increase in popularity in 2017.”

It was a sentiment echoed by Glamour Magazine. In a year-end piece, “Chlorophyll gave me the best skin of my life”, Dr. Joshua Zeichner from New York’s Mount Sinai Hospital, says “Some data suggest that liquid chlorophyll promotes red blood cell production which means it may also help promote oxygen delivery to your tissues.”

In its “Superfoods Everyone Will Be Talking About in 2017” round-up, the influential Thrillist Health website called out chlorophyll for its ability to “decrease food intake,” as well as “help with weight loss” and act as an “internal deodorizer.”

Not to be outdone, the online health outlet Well+Good named “hyper-functional beverages” as your “new health tonic” in its survey of “Top Wellness Trends of 2017.”

And Whole Foods Market, in its annual Trends Forecast, predicted that “wellness tonics” with functional ingredients will go increasingly mainstream in 2017.

“We have known about the health benefits of chlorophyll for some time,” said Randy Kohana, founder and CEO of Verday Chlorophyll Water, a new healthy beverage that entered the market early summer. “It’s gratifying to see both print and on-line media come out in support of healthy beverages, and go on record that the category should continue to grow as a major trend in 2017.”

Verday Chlorophyll Water is available in stores in New York and Los Angeles and nationwide through leading natural-channel distributors KeHe and UNFI. Additionally consumers can order Verday online through www.drinkverday.com and Amazon.

About Verday Chlorophyll Water VeryAvailable in natural Watermelon, Coconut, Cucumber and Lemongrass Ginger flavors, Verday Chlorophyll Water represents an exciting new category of beverage that quenches your thirst like water and provides the antioxidant and cleansing benefits of a green juice. The key ingredient of Verday is Chlorophyll, the green pigment present in all plants. Many remember from middle school that Chlorophyll is the “building block of life,” responsible for absorbing sun’s light and converting it into energy via photosynthesis. The powerful antioxidant and cleansing properties of Chlorophyll have made it a favorite amongst leading wellness experts and healthy active consumers for generations. Each bottle of Verday is packed with 100mg of Chlorophyll; more than 2 shots of wheatgrass, 4 cups of spinach or 12 cups of arugula. For more information about Verday, please visit to www.drinkverday.com. Verday is distributed by KeHE and UNFI, New England Beverages in New York City and self distributed in Los Angeles. For sales and distribution inquiries speak to your distribution representative or email sales@drinkverday.com.

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Influential Media Predict Healthy Beverages Like Chlorophyll Water Will Lead Health Trends in 2017

January 10, 2017:  From Vogue to Glamour to Thrillist Health to Well+Good to Whole Foods’ Trends Forecast, national media outlets and influential websites are lining up in their support for the healthy benefits of beverages like Chlorophyll Water.

In its year-end review of emerging “superfoods,” Vogue Magazine praised chlorophyll for its ability to “bind the carcinogens in the body, preventing them from being circulated and reaching susceptible tissues, like those of the joints and heart.”  

The magazine noted that “While Jennifer Lawrence and Nicole Richie already swear by it, we expect chlorophyll to only increase in popularity in 2017.”

It was a sentiment echoed by Glamour Magazine.  In a year-end piece, “Chlorophyll gave me the best skin of my life”, Dr. Joshua Zeichner from New York’s Mount Sinai Hospital, says “Some data suggest that liquid chlorophyll promotes red blood cell production which means it may also help promote oxygen delivery to your tissues.”

In its “Superfoods Everyone Will Be Talking About in 2017” round-up, the influential Thrillist Health website called out chlorophyll for its ability to “decrease food intake,” as well as “help with weight loss” and act as an “internal deodorizer.”

Not to be outdone, the online health outlet Well+Good named “hyper-functional beverages” as your “new health tonic” in its survey of “Top Wellness Trends of 2017.”

And Whole Foods Market, in its annual Trends Forecast, predicted that “wellness tonics” with functional ingredients will go increasingly mainstream in 2017.

“We have known about the health benefits of chlorophyll for some time,” said Randy Kohana, founder and CEO of Verday Chlorophyll Water, a new healthy beverage that entered the market early summer..  “It’s gratifying to see both print and on-line media come out in support of healthy beverages, and go on record that the category should continue to grow as a major trend in 2017.”

Verday Chlorophyll Water was named a “2016 Innovation of the Year” by Beverage Industry Magazine.  It can be found on store shelves in New York and Los Angeles and through a partnership with the leading natural-channel distributors KeHe and UNFI.  Additionally consumers can order Verday online through www.drinkverday.com and Amazon.

About Verday Chlorophyll Water

Available in natural Watermelon, Coconut, Cucumber and Lemongrass Ginger flavors, Verday Chlorophyll Water represents an exciting new category of beverage that quenches your thirst like water and provides the antioxidant and cleansing benefits of a green juice.

The key ingredient of Verday is Chlorophyll, the green pigment present in all plants. Many remember from middle school that Chlorophyll is the “building block of life”, responsible for absorbing sun’s light and converting it into energy via photosynthesis. The powerful antioxidant and cleansing properties of Chlorophyll have made it a favorite amongst leading wellness experts and healthy active consumers for generations. Each bottle of Verday is packed with 100mg of Chlorophyll; more than 2 shots of wheatgrass, 4 cups of spinach or 12 cups of arugula. For more information about Verday, please visit to www.drinkverday.com. Verday is distributed by KeHE and UNFI, New England Beverages in New York City and self distributed in Los Angeles. For sales and distribution inquiries speak to your distribution representative or email sales@drinkverday.com.

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Check out this video from Rumble. #Chlorophyll #Beauty #Fitness #Health

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Liquid Chlorophyll Give Me the Best Skin of My Life — Here's Why

Glamour has a great new piece about liquid chlorophyll in its latest issue. Following is a excerpt from the article and a link to the complete story on Glamour:

A couple of years ago, I was reading one of those beauty sites on which some of the world's coolest women talk at length about their lives in terms of health and beauty—the products they've grown up using, the ones they've recently discovered, the routines they've come to rely on. One particular woman—successful, informed, pretty—said something that stuck with me: "If you don’t juice, or if you don’t have time to juice, you can use liquid chlorophyll!"

As someone who buys into the "green is good" idea but most certainly does not have her shit together enough to regularly treat drinking juice as a verb, I took to Google and found thousands of results about this so-called miracle potion—made from the molecule inside green plants and vegetables that give them their color—and the ways in which it might improve your immune system, energy levels, weight, digestion, even your natural body odor, all of which you can read about here and here.

But—as both a willing beauty guinea pig and an admittedly vain human being—the real selling point was the hundreds of articles I found about it's supposed ability to not only perfect skin, but also to prevent future damage. #Sold.

I picked up a bottle at Whole Foods for around $10 and the directions said to take a tablespoon daily, either on its own or poured into water or juice (full disclosure: this stuff looks like food coloring, and will not only turn your water dark green but it'll tint your teeth and tongue if you don't suck it down fast enough, preferably with a straw.) The taste was definitely not familiar—earthy, plant-y, a little metallic—but certainly one that, over time, can be acquired much like standard green juice.

Read the article at Glamour >

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Verday Chlorophyll Water awarded ‘2016 Innovation Of The Year’ Recognition by Beverage Industry Magazine

December 12, 2016 : Verday Chlorophyll Water breaks through the crowded field of emerging beverage brands to be awarded the coveted “2016 Innovation Of The Year” by industry leader, Beverage Industry Magazine.

The editors of Beverage Industry analyzed the new beverage launches of 2016 and determined that Verday Chlorophyll Water is an “industry-changing” product that is energizing the U.S. drink market and best meeting the needs of consumers. “This award serves to confirm what we already knew about the power of this green magic” says Randy Kohana, founder and CEO of Verday.

Highlighting Verday Chlorophyll Waters 4 delicious flavors, healthy benefits, 0 calorie profile and industry-leading shelf stability, this award establishes Verday as an exciting new entry in a Bottled Water category which is reaching unprecedented heights. As Americans look for better-for-you alternatives to soft drinks, the Bottled Water segment grew 6.4% in 2015 and is poised to become the beverage #1 category by volume in the United States. (Mintel)

“Consumers are demanding more from their beverages, and the editors of Beverage Industry recognize the impact this trend is having on the U.S. beverage market” says Jessica Jacobsen, editor of Beverage Industry Magazine. ”Capitalizing on healthy hydration trends, Verday Chlorophyll Waters offer consumers an innovative, functional beverage, which is why the brand was named one of our 2016 Innovations of the Year.”

At the core of Verday are the health benefits of Chlorophyll, the nourishing green nutrient that allows plants to harness energy from the sun via photosynthesis. Verday’s unique formulation gives consumers thirst-quenching flavor and the antioxidant and healing power of 100mg of chlorophyll; more chlorophyll than 2 shots of wheatgrass or even 12 cups of arugula. This award validates the wide appeal of Chlorophyll beyond the Natural Products channel and establishes Verday as the premiere brand to spearhead the ingredient and movement.

Verday Chlorophyll Water can be found on shelves in New York and Los Angeles and is expanding nationally through partnership with leading natural-channel distributors KeHE and UNFI. Customers can order Verday online through www.drinkverday.com and Amazon.

About Verday Chlorophyll Water Available in natural Watermelon, Coconut, Cucumber and Lemongrass Ginger flavors, Verday Chlorophyll Water represents an exciting new category of beverage that quenches your thirst like water and provides the antioxidant and cleansing benefits of a green juice.

The key ingredient of Verday is Chlorophyll, the green pigment present in all plants. Many remember from middle school that Chlorophyll is the “building block of life”, responsible for absorbing sun’s light and converting it into energy via photosynthesis. The powerful antioxidant and cleansing properties of Chlorophyll have made it a favorite amongst leading wellness experts and healthy active consumers for generations. Each bottle of Verday is packed with 100mg of Chlorophyll; more than 2 shots of wheatgrass, 4 cups of spinach or 12 cups of arugula. For more information about Verday, please visit to www.drinkverday.com. Verday is distributed by KeHE and UNFI, New England Beverages in New York City and self distributed in Los Angeles. For sales and distribution inquiries speak to your distribution representative or email sales@drinkverday.com.

About Beverage Industry Magazine

Beverage Industry is the best read and most widely distributed magazine covering the entire $240 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations.

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TIME: What You Should Know About the Chlorophyll Trend

TIME magazine's latest issue has a fascinating new article by Cynthia Sass about the benefits of Chlorophyll. We've been touting some breakthrough Chlorophyll products, including Verday Chlorophyll Water, as this explosive trend continues.

Following is the TIME articles from November 21:

Keep eating your greens From chlorophyll pills to chlorophyll energy bars, the green pigment has been showing up in all sorts of products lately. You may remember from high school biology that chlorophyll is essential for photosynthesis, the process plants use to convert sunlight into energy. So why is it suddenly appearing in our foods? Is it really a super-nutrient worth seeking out—or just a passing fad? Here are a few things to know about the chlorophyll craze.

Chlorophyll is touted for a number of perks Proponents say it detoxifies the body, promotes healing, boosts metabolism, fights bad breath and protects against multiple diseases—and the list goes on. While the evidence behind these claims is largely anecdotal, there is research on some of the benefits of chlorophyll. For example, one 2014 study looked at 38 overweight women who were following a weight-loss plan. The researchers found that over the course of 12 weeks, those who took a chlorophyll supplement once a day lost three additional pounds, on average, compared to those taking a placebo. The women in the chlorophyll group also experienced a greater decrease in LDL (or “bad”) cholesterol, and a reduction in sweet cravings. Other research has suggested that chlorophyll may have antioxidant properties.

It’s worth noting that many of the other studies to date have involved intravenous or topical chlorophyll.

There are many unknowns about chlorophyll Since chlorophyll hasn’t been studied extensively, there’s no established optimal dosage, or a recommended way to consume it. Some of the research has been conducted with compounds derived from chlorophyll, rather than the pigment in its whole form—which means the same results may or may not occur if you have chlorophyll in its natural form.

Supplements may cause side effects While chlorophyll supplements are considered fairly safe, there are a few interactions you should be aware of. For example, they may increase your sensitivity to sunlight. So you should probably skip them if you’re taking any medications that have the same effect (such as certain antidepressants, antibiotics, antihistamines, blood pressure, and cholesterol meds). There have also been some reports of nausea, digestive problems, and allergic reactions.

Chlorophyll comes in many forms Chlorophyll is abundant in dark green leafy vegetables (think spinach, kale, and mustard greens), as well as other green produce like Brussels sprouts, broccoli, green bell peppers, asparagus, green cabbage, kiwi, green apples, and herbs like parsley. In other words, you don’t need a special supplement to include chlorophyll in your diet. Simply adding more green plants to your meals will ensure you’re getting plenty of chlorophyll.

How you eat your greens makes a difference Cooking chlorophyll-rich foods, especially for longer lengths of time, seems to lower their chlorophyll levels. Storing them in the freezer for several months can have a similar effect. So to best preserve the chlorophyll content of your greens, eat them raw or use short, light cooking methods, like steaming or low-heat sautéing.

If you do decide to try a new chlorophyll product, be sure to read the ingredient list, and try to steer clear of artificial additives, and potentially risky herbs or stimulants. But most importantly, keep on eating (and drinking) your greens!

Read the complete article at TIME >

[whychlorophyll-blog]

Why Chlorophyll Should Be Your New Green Juice Go-To

If you’ve started off the New Year with a new affinity for green juice, then listen up, because there’s one ingredient you need start adding to your mix pronto. Forget wheatgrass, apples, celery, and kale, for this new superfood (Or should we say super liquid?) has become the new green juice go-to for health nuts everywhere, including Lily Aldridge, Reese Witherspoon, Jennifer Lawrence, and Nicole Richie. Why? Because it covers all of your health and beauty needs, from helping curb sweet cravings and reducing your appetite to giving you an energizing boost.

So that all sounds great, but what exactly is chlorophyll, you’re probably asking? Well, it’s the dark-green pigment found in plants and algae, and it’s instrumental in the photosynthesis process as it traps sunlight for plants to convert to energy – does that ring a bell from your high-school science lessons? It has a similar molecular structure to the substance that makes our red blood cells transport oxygen around our bodies (hemoglobin), so it’s been hailed as a wonder ingredient that, when diluted with water, increases the oxygen in the blood.

Not only does this boost immunity, but it also neutralizes toxins and pollutants, alkalizes the body (which helps ward off numerous diseased including cancer whilst also aiding with insomnia and weight loss), and reduces inflammation. “If I start to get blemishes, I add chlorophyll to my water and my skin clears up in three days,” Reese Witherspoon revealed, explaining its skincare benefits. A natural antiseptic, it aids digestion and re-balances the body from the inside out, leaving you feeling and looking better than ever.

Read the complete article at Savoir Flair

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[whychlorophyll-blog]

Everyone Wants To Be Natural: Chlorophyll Benefits

Whole Foods Magazine has a great new article out about the benefits of Chlorphyll. Like us, they recommend Verday Chlorophyll Water as one of the most exciting natural products today.

Consumer demand for natural has made natural products even better than their conventional alternatives. There were some great newcomers and even more sophisticated staples on the show floor of the Natural Products Expo East Sept. 22–24 at the Baltimore Convention Center. Here is a snapshot of what’s new and a sneak peak at what’s next. Following are trends I saw at the show.

Naturals Keep Getting Better Guided by nature, DeVita Natural Skin Care and Color Cosmetics has created science-driven, vegan, certified organic skin care, mineral makeup, and baby care lines.  Winner of the 2016 Better Nutrition Best of Natural Beauty Award, DeVita is free from parabens, GMOs and toxins, is gluten sensitive safe, and synthetic fragrance free, as well as being eco-chic, eco-friendly!

No Bull Burgers literally and figuratively are free of bull and taste better than other meat and meat-free burgers.

If you take vitamin C daily, and you should, you probably taste the sugar that disguises the flavor. EnerC is clean, tastes great and is effective.

Get Smart about Going Vegan Vega made headlines for giving vegans a clean, mean protein they can trust and one of the most talked about sales the industry has experienced. Now, Vegan Smart is taking vegan eating beyond the vegan community.

Naturals Get Sophisticated There was a time not too long ago when wine menus were as simple as red or white. It’s hard to believe how complex the decision is to order a bottle of wine now. I expect the same to start happening for products like kombucha and seaweed as taste buds develop and varietals are made more available. Buchi Craft Brewed Kombucha and Vitamin Seas Seaweed are examples of brands expanding our knowledge and options.

Sweet Waters There are many natural ways to sweeten water.  The latest are honey-infused waters from Honey Drop, which feature honey from various regions. Nutrition Made Easier To Understand It’s getting easier to understand what your body needs and how to fuel it. With NUD Nutrition, you can show off your health goals with clean, quality, stackable vitamins personalized to your own health objectives.

All You Add Is Water Science, nature and nutrition collide with these “add-water” products. Better Body Foods has a new water-activated peanut butter. SPR-Field offers a water-activated monk fruit, which is an all-natural sweetener that dissolves faster than sugar.

Bar Explosion Nutrition bars, the most relied on food category in naturals, just keep getting more fortified. D’s Naturals No Cow Bars (lemon meringue is my favorite) and Mediterra Savory Bars are new ranges to try. And I was very happy to see so many snacks and bars fortified with Montmorency Cherries. What Will They Put in Water Next?

Water is one of the most exciting categories in naturals. You just never know what’s going to happen next. Verday water features chlorophyll water while Valvis water from Romania boasts about its nitrogen.

Reach the complete articles at Whole Foods Magazine

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[whychlorophyll-blog]

Reduce Inflammation without Drugs - Chlorophyll is the Healthy Alternative

Detox isn’t just a trend with celebs. Consumers have moved passed medications and are looking for ways to cleanse in a more natural way. One of the amazing health benefits of Chlorophyll is that it as an anti-inflammatory food that can transform your health without medication.

Nutrition experts recommend a healthy diet of greens as a natural way to reduce inflammation without medication and to aid in weight loss. Chlorophyll is one of a number of a healing green foods that research has shown that it acts as a natural drug in the system to reduce inflammation from the inside out. The anti-inflammatory properties of Chlorophyll are said to be beneficial in the treatment of a number of issues such as arthritis and fibromyalgia.

There are a number of new products on the market such as drops and supplements, but one of the latest Chlorophyll products is Verday Chlorophyll Water. It provides the antioxidant and cleansing benefits and contains 0 calories, 0 artificial sweeteners, 0 preservatives and 0 GMO-ingredients. In other words, none of the inflammation causing ingredients of some green juices.

Sources:  

http://www.whychlorophyll.com/blog-entries/2016/10/20/chlorophyll-water-hollywood-health-or-hype

https://www.verywell.com/anti-inflammatory-diet-88752

https://books.google.co.in/books?id=JPM9cZfVigoC&pg=PA53&dq=chlorophyll+helps+digestion&hl=en&sa=X&ei=rjdfU5SYI-P_iAei1YDACQ&ved=0CEEQ6AEwBA#v=onepage&q=chlorophyll%20helps%20digestion&f=false

http://draxe.com/chlorophyll-benefits/

https://www.organicfacts.net/health-benefits/other/health-benefits-of-chlorophyll.html

http://www.charlottesbook.com/health-benefits-of-liquid-chlorophyll/

http://liveenergized.com/alkaline-diet-tips/health-benefits-of-liquid-chlorophyll/

http://lpi.oregonstate.edu/mic/dietary-factors/phytochemicals/chlorophyll-chlorophyllin

https://www.ncbi.nlm.nih.gov/pubmed/22038065

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