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Creating Content with Purpose: A Chat with Brave Bison

Brave Bison believes in the importance of creating content with purpose. In this chat with the media publisher, we uncovered its video strategy for growing audiences and distributing purpose-driven viral content.

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Can Taylor Swift’s “Me!” Dethrone Ariana Grande and BTS in the Battle of Pop Royalty?

Pop icon Taylor Swift is back on the scene after releasing her first new music video in over a year. After building fans up on Instagram for a mystery surprise on 4/26, her new video, “Me!” finally premiered last night. But will it beat out current musical sensations Ariana Grande and K-pop’s BTS? The takeaway: […]

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Sparking Action in Audiences: An Interview with Group Nine Media

In this interview with Group Nine, we sat down with Chief Insights Officer, Ashish Patel, and Senior Director of Research, Bobby LaCivita, to discuss the company's digital video success in 2018. Check out their insights here!

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Here Are the Top Facebook Publishers of March 2019

March 2019’s top Facebook publishers included a healthy dose of news and politics publishers, as well as lots of regionalized and verticalized media and entertainment brands.

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The Top YouTube Channels from March You Should Care About

March's top YouTube channels showed a clear indication of three genres dominating YouTube: regional/international content, kids' programming, and music content. Read on to learn more!

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Marijuana Videos Light Up Social Media with 3 Billion+ Views

Over the last year, marijuana videos have pulled in billions of views; clearly, brands and publishers have an opportunity to get in on this influx of interest in cannabis culture.

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5 Brands and Publishers Capitalizing on the Game of Thrones Finale Frenzy

Some of the most-watched Game of Thrones finale-related videos this year come from publishers and brands unrelated to the hit show or its parent property HBO! Here's how they took advantage of the series finale frenzy to score big.

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Winning in the Content White Space: An Interview with Barcroft Studios

Last year, Barcroft Studios saw 5.6B views. In this interview with the publisher, we discover how attention to community and video data informs its content strategy.

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This Is Why You Should Care About Latest K-Pop Sensation Blackpink

Latest K-pop sensation Blackpink is indicative of the growing global trend of the music genre's takeover. Here's how brands and publishers can harness this phenomenon for their own online video strategies.

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What Brands Can Learn from Barbie’s Social Video Success

Barbie videos have helped Mattel improve not just brand affinity over the last few years, but also sales. Here's what other brands can learn from Barbie's social video strategy and retail success!

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Barbie and Hot Wheels on Social Video: An Interview with Mattel

Mattel's winning digital video strategy earned it the title of fifth most-watched global brand last year. In this interview with Mattel, Isaac Quiroga, Director of Video Engagement, explains how the toy manufacturer is dominating the kids and family entertainment space!

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Here Are the Top YouTube Channels from February

On YouTube in February, audiences couldn't get enough of Indian entertainment and music from some of their favorite artists. Check out our newest leaderboard to see the top YouTube channels of last month!

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The Highest-Ranking Facebook Video Publishers from February

Animals, news, and sports were top of mind for Facebook audiences in February; check out the newest leaderboards to see which Facebook video publishers landed in the top 100!

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Boys and Beauty: These Male Beauty Influencers Are Killing It!

Last year, male beauty influencers were the hottest thing in the beauty and fashion world, and brands both in and out of the industry wanted in. Here's what we discovered when we dove into the stats from sponsored beauty campaigns in 2018!

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What to Learn from March Madness Videos That Won Social in 2018

While this year's March Madness videos are currently being prepared and uploaded, last year's social video content surrounding the event earned millions of views across platforms, and provide teams, brands, and companies lessons on how to succeed for 2019's showdown.

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Celebrating Remarkable Women in Social Video

For International Women's Day and Women's History Month, we took a look at which companies, brands, and creators were making content about these topics across social video! Here's what we discovered...

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How KonMari Content is Sparking Joy on Social Video

Over the last 90 days, KonMari content on social video platforms like Facebook and YouTube has generated millions of views for media publishers, influencers, and brands. Read on to see what we discovered!