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In 1994, a high-ranking FBI officer was murdered. He leaked information about a government cover-up to a couple FBI agents willing to investigate—and paid the ultimate price. His dying words were, “Trust no one.” The murdered officer, codenamed “Deep Throat,” was actually a fictional character in the Season 1 finale of the television show The

The post Why Major Institutions Lost Public Trust, and How They Can Gain It Back appeared first on elgibborsms.com blog.

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Growing your content marketing team? You’re not alone. And finding and hiring the right marketer isn’t easy. In fact, it’s a challenge faced by 45 percent of advertising and marketing executives and content marketing salaries are up more than 5 percent from last year according to  The Creative Group. This post will address what your content

The post Content Marketing Job Description and Titles for Building Your Team appeared first on elgibborsms.com blog.

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Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies

The post Google Is Leaving You Clues to Help You Rank Higher appeared first on elgibborsms.com blog.

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My friend Geraldine DeRuiter (@everywhereist) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the

The post Want a free book that will make you laugh? appeared first on elgibborsms.com blog.

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The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a recent report by Acquisio has confirmed just how effective machine learning for search results. According to Acquisio, paid search accounts that have been optimised for machine learning have 71% higher

The post Machine Learning and It’s Impact on Search appeared first on elgibborsms.com blog.

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Content Marketing ohne echte Talente funktioniert nicht. Das Content Marketing ist jedoch zu jung, als dass es auf ein konsistentes universitäres Curriculum zurückgreifen könnte, um Talente auf das Berufsleben vorzubereiten. Die Ausbildung erfolgt im Job. Wenn nun mit einer Methode wie „Content Marketing Excellence“ das Content Marketing neu gedacht wird, warum nicht gleich die Personalführung

The post Talent Excellence: Gerrit Grunert im Interview appeared first on elgibborsms.com blog.

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Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity

The post Content Marketing Fails to Avoid in 2017 appeared first on elgibborsms.com blog.

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December 13, 2017 By Jaina Mistry There were over 800 new discussions posted to the Litmus Community in 2017—you email geeks are a chatty lot! Discussions varied massively in topic, from email client issues to interactive email, and marketing best practices. But the theme that tied all of these discussions together was email geeks helping

The post Top 10 Litmus Community Discussions of 2017 appeared first on elgibborsms.com blog.

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Earthquake Hits Indonesia’s Java Island, 1 Death Confirmed  U.S. News & World Report Earthquake hits Indonesia’s Java Island, deaths reported  CBS News 6.5 Magnitude Earthquake Rocks Indonesia, Kills at Least 1  The Weather Channel Full coverage Source link

The post Earthquake Hits Indonesia’s Java Island, 1 Death Confirmed appeared first on elgibborsms.com blog.

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I started my entrepreneur journey full time in late September 2015. Before that I worked full time for other companies, though I’ve always had side hustles such as this site you are currently reading. I love having side hustles. I like to argue that they keep me sharp. But the truth is that at some

The post How to be less busy as an entrepreneur appeared first on elgibborsms.com blog.

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You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default,

The post Facebook Campaign Goals: What You Need to Know appeared first on elgibborsms.com blog.

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September 29, 2017 By Peg Pinterest hashtags?!? OMG, Pinterest is using hashtags now. I honestly didn’t think I’d be writing this article. But, yup, you can now add hashtags to your Pinterest descriptions. Let’s look at what we know and how to create a smart strategy for your hashtags. Tips for Pinterest Hashtags Pinterest says,

The post Pinterest Hashtags: How To Create A Smart Strategy appeared first on elgibborsms.com blog.

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It’s not easy getting a holiday song to go viral (not everyone can hit a high note like a young Mariah Carey). But this agency is taking a stab at it—and for a good cause to boot. Last week, Indie creative and technology agency Klick Health released a memorable holiday song entitled “You Make Winter Warm” with

The post This Irresistibly Catchy Holiday Tune From Indie Agency Klick Helps Children in Need – Adweek appeared first on elgibborsms.com blog.

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  Tonya Vinas, Director of Content Strategy       What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always align with neat parameters. The seeds of engaging content are gathered

The post 3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority appeared first on elgibborsms.com blog.

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The content marketing industry is growing at an exponential rate. According to Forrester, US marketers spent in excess of $10 billion on content in 2016. B2B content marketing professionals always strive to get boost the ROI on their marketing dollar. The conventional content marketing processes have always been increasingly manual and repetitive, limited the scope

The post Some AI-Powered Platforms to Help You Speed Up Content Creation appeared first on elgibborsms.com blog.

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Biggest Takeaways You Don’t Want to Miss: What IF instead of looking at Pinterest as just another Social Media platform, you saw it as a powerful search engine that can drive traffic for your business? That’s exactly why I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher. Because she has experienced the

The post #187: How to Use Pinterest to Generate Traffic and Profits With Jenna Kutcher appeared first on elgibborsms.com blog.

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November 15th, 2017 The myth of content marketing runs deep. We still think that if we build it, they will come. But we’ve proven time and time again that this strategy doesn’t work. It’s time to fix that. My team at Convince & Convert and I today are releasing a new ebook: A Guide for Thoughtful

The post 4 Fixes for More Effective Content Marketing appeared first on elgibborsms.com blog.