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Market Research Future - Transforming the way companies operate with their cutting edge research

Market Research Future - Transforming the way companies operate with their cutting edge research

Category Chosen: Consulting and Research

Under the able leadership of the dynamic duo Vinit Ketan and Suman Singh, Market Research Future has transformed the Market Intelligence industry with sharp analysis, innovative methodologies and cutting edge data.

  Market Research Future provides premium market research reports, analysis & forecast data for industries and governments around the globe. The company exactly understands how essential statistical surveying information for any organization is and ensures that their clients receive the most reliable and up-to-date data available. Vision: To become one of world’s most trusted market research & media company Company Mission: Generate employment as a way to give back to the society, and create a happy organization Ethos of the brand: Transparency in working, flexibility in function, and honesty in effort Total Number of Employees in the Company: 206 Countries the brand is present: We are a global market research company

Vinit Ketan Co Founder and Managing Director Market Research Future

Suman Singh Co Founder and CEO Market Research Future The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Although there has been a paradigm shift in the way businesses are run and customers are served, we believe that the basic pillars for any service company remains the same. Best pre– and post–sales communication & support, time–bound solutions, and reliable data accuracy are the major points that differentiate us from our peers. We have also been continuously working on improving our serviceability by gradually evolving our offerings to better suit the market intelligence needs of today. What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? Cost–effective and highly customizable solutions, as well as uninterrupted support are the key attributes that our clients mostly associate with our brand. Our clients recognize us for quick turnaround of complex research objectives that provide valuable insights without compromising on the data quality and accuracy. Numerous positive feedbacks that we have garnered, is a testament to our commitment to provide high quality market intelligence to our clients. Insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. Being in the business of providing market intelligence, it is imperative that we constantly acclimatize to the changing market scenarios. We regularly publish analysis of numerous market updates that might have a considerable impact on the market. We also issue apt market research articles and up-to-date information about various industries through relevant online portals. Moreover, we constantly work with industry journalists, magazine editors, scientists, and academic researchers to create a strong formal connect with the intended target audience. How has the brand extended its presence to the frontiers of internet advertising and social networking? Internet advertising is the backbone of all the marketing as well as branding strategies for our line of business. Social media marketing also has been rising steadily as a key marketing channel in the market intelligence industry. Although, it currently has a limited contribution to our marketing efforts, we intent to use these platforms diligently to take advantage of its fast growth. Key marketing endeavors in the past decade that have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action. Over these past years, we have considerably grown our expertise in internet advertising which has been a major contributor to our marketing and branding efforts. One of the key initiatives which propelled our marketing effort was collaborating with various industry journals and magazines to directly reach out to the intended target audience. We have also expanded our efforts to include knowledge partnerships with relavent industry events and conferences. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide a few instances of measures implemented towards this goal. We strongly believe that in order to achieve faster growth, innovative strategies need to be applied not only to products/services but also to the internal processes that help us deliver these products/services. We have constantly tried to innovate our offerings to suit the changing needs of the market, and currently are working on a subscription platform which shall provide a unique view of the industry. Innovative process strategies include realigning objectives of complementary processes to quantifiable revenue goals, and creating incentivized work flows to improve flexibility between different functions. Key leadership values that drives the brand. Strong work ethic, goal orientated, effective communication are the key attributes of a leader that resonate in our brand. What type of employee satisfaction programs are conducted by your brand. Our employee satisfaction programs are directed to provide a positive growth trajectory as well as a vibrant work culture to everyone. Some of these include flexible working hours, work from home option, two–way feedback sessions, family health insurance options, sports tournaments, spa workshops, events and activities such as Zumba sessions, Briyani Tuesdays, and Fun Fridays. How much does your brand emphasise on employee training & development, kindly elaborate. Our line of business necessitates that we incorporate a stringent training and development program for our employees. There are specific training modules in place for entry level jobs across every department. These modules include understanding the work process, roles & responsibilities as well as the overall work culture and ethic. We also encourage our employees to enroll in external trainings as well as value–added courses which shall enhance their skills. What are your brands most effective intangible motivational tools for employees? Our vibrant culture and lively atmosphere have a huge contribution over our employee motivation. We carry out a variety of activities to improve employee engagement, such as sports tournaments, spa workshops, yoga sessions, music workshops, events and activities such as Zumba sessions, and Fun Fridays. We also have pompous festival revelries which are celebrated with great love and happiness. Kindly elaborate on your existing & potential CSR activities. Currently we contribute in local social groups and non–governmental organizations that work towards benefitting different social causes. We have been taking small steps to better understand the ways that we could give back to the society. Which area of social responsibility is more significant for your brand Responsibility towards employees and customers are the most significant areas for our line of business. We constantly strive to provide a healthy work environment to our employees through provision of various monetary as well as non-monetary benefits. We also work incessantly to offer our clients better service and results through continuous improvements in our processes as well as offerings. However, we also personally believe that there always is a social responsibility towards the society which should be catered to. We have been adhering to our goal to give back to the society via employment generation as well as humble contributions to different social causes. Read the full article

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Market Research Future - Transforming the way companies operate with their cutting edge research

Market Research Future - Transforming the way companies operate with their cutting edge research

Category Chosen: Consulting and Research

Under the able leadership of the dynamic duo Vinit Ketan and Suman Singh, Market Research Future has transformed the Market Intelligence industry with sharp analysis, innovative methodologies and cutting edge data.

  Market Research Future provides premium market research reports, analysis & forecast data for industries and governments around the globe. The company exactly understands how essential statistical surveying information for any organization is and ensures that their clients receive the most reliable and up-to-date data available. Vision: To become one of world’s most trusted market research & media company Company Mission: Generate employment as a way to give back to the society, and create a happy organization Ethos of the brand: Transparency in working, flexibility in function, and honesty in effort Total Number of Employees in the Company: 206 Countries the brand is present: We are a global market research company

Vinit Ketan Co Founder and Managing Director Market Research Future

Suman Singh Co Founder and CEO Market Research Future The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Although there has been a paradigm shift in the way businesses are run and customers are served, we believe that the basic pillars for any service company remains the same. Best pre– and post–sales communication & support, time–bound solutions, and reliable data accuracy are the major points that differentiate us from our peers. We have also been continuously working on improving our serviceability by gradually evolving our offerings to better suit the market intelligence needs of today. What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? Cost–effective and highly customizable solutions, as well as uninterrupted support are the key attributes that our clients mostly associate with our brand. Our clients recognize us for quick turnaround of complex research objectives that provide valuable insights without compromising on the data quality and accuracy. Numerous positive feedbacks that we have garnered, is a testament to our commitment to provide high quality market intelligence to our clients. Insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. Being in the business of providing market intelligence, it is imperative that we constantly acclimatize to the changing market scenarios. We regularly publish analysis of numerous market updates that might have a considerable impact on the market. We also issue apt market research articles and up-to-date information about various industries through relevant online portals. Moreover, we constantly work with industry journalists, magazine editors, scientists, and academic researchers to create a strong formal connect with the intended target audience. How has the brand extended its presence to the frontiers of internet advertising and social networking? Internet advertising is the backbone of all the marketing as well as branding strategies for our line of business. Social media marketing also has been rising steadily as a key marketing channel in the market intelligence industry. Although, it currently has a limited contribution to our marketing efforts, we intent to use these platforms diligently to take advantage of its fast growth. Key marketing endeavors in the past decade that have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action. Over these past years, we have considerably grown our expertise in internet advertising which has been a major contributor to our marketing and branding efforts. One of the key initiatives which propelled our marketing effort was collaborating with various industry journals and magazines to directly reach out to the intended target audience. We have also expanded our efforts to include knowledge partnerships with relavent industry events and conferences. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide a few instances of measures implemented towards this goal. We strongly believe that in order to achieve faster growth, innovative strategies need to be applied not only to products/services but also to the internal processes that help us deliver these products/services. We have constantly tried to innovate our offerings to suit the changing needs of the market, and currently are working on a subscription platform which shall provide a unique view of the industry. Innovative process strategies include realigning objectives of complementary processes to quantifiable revenue goals, and creating incentivized work flows to improve flexibility between different functions. Key leadership values that drives the brand. Strong work ethic, goal orientated, effective communication are the key attributes of a leader that resonate in our brand. What type of employee satisfaction programs are conducted by your brand. Our employee satisfaction programs are directed to provide a positive growth trajectory as well as a vibrant work culture to everyone. Some of these include flexible working hours, work from home option, two–way feedback sessions, family health insurance options, sports tournaments, spa workshops, events and activities such as Zumba sessions, Briyani Tuesdays, and Fun Fridays. How much does your brand emphasise on employee training & development, kindly elaborate. Our line of business necessitates that we incorporate a stringent training and development program for our employees. There are specific training modules in place for entry level jobs across every department. These modules include understanding the work process, roles & responsibilities as well as the overall work culture and ethic. We also encourage our employees to enroll in external trainings as well as value–added courses which shall enhance their skills. What are your brands most effective intangible motivational tools for employees? Our vibrant culture and lively atmosphere have a huge contribution over our employee motivation. We carry out a variety of activities to improve employee engagement, such as sports tournaments, spa workshops, yoga sessions, music workshops, events and activities such as Zumba sessions, and Fun Fridays. We also have pompous festival revelries which are celebrated with great love and happiness. Kindly elaborate on your existing & potential CSR activities. Currently we contribute in local social groups and non–governmental organizations that work towards benefitting different social causes. We have been taking small steps to better understand the ways that we could give back to the society. Which area of social responsibility is more significant for your brand Responsibility towards employees and customers are the most significant areas for our line of business. We constantly strive to provide a healthy work environment to our employees through provision of various monetary as well as non-monetary benefits. We also work incessantly to offer our clients better service and results through continuous improvements in our processes as well as offerings. However, we also personally believe that there always is a social responsibility towards the society which should be catered to. We have been adhering to our goal to give back to the society via employment generation as well as humble contributions to different social causes. Read the full article

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iNurture Education Solutions - India's Transformational Edtech Brand

iNurture Education Solutions - India's Transformational Edtech Brand

Category Selected: EdTech/ Higher Education  

Led by Ashwin Ajila a Transformational Leader, iNurture is truly transforming higher education through innovative models and great leadership values

Ashwin Ajila, iNurture Education Solutions - India's Transformational Leaders 2019             iNurture powers new-age undergraduate and postgraduate programs of premium Indian and global universities through its unique University-Industry Partnership (UIP) model. iNurture Education Solutions was established in the year 2009. Operating through a unique collaborative University-Industry Partnership (UIP) model, ensuring qualifying degrees along with cutting edge knowledge and skills. With our presence in around 40 campuses in India, growth of iNurture is predicated on a combination of several critical factors - including its scientifically designed, industry-aligned curriculum and technology-enabled pedagogical design. Our team of distinguished academicians and industry stalwarts is committed to the creation of world class institutions and promote highest standards of meritocracy in teaching, research and professional excellence. iNurture team works judiciously to design curriculum as per accreditation standards in India, USA and Europe. Programmes offered by iNurture in the field of Information technology such as Information Security, Data Science, Mobile Application, in Animation and Digital film making, Finance and Business Analytics, in Management such as Digital Marketing and International Business are in high demand. iNurture is evolving as a preferred Knowledge Partner with distinguished global institutes to offer highly acclaimed programmes in India and across other emerging markets. Brand Vision: Build a robust ecosystem in fast growing sectors that will create a strong knowledge capital. Company Mission: Become thought leaders by defining education in sectors that will matter in the future and also to become the largest provider of career-ready students to industry. Ethos of the brand: Committed to create innovative learning solutions to enhance the employability potential of University students thus impacting the educational, social, and economic sectors. Total Number of Employees in the Company: 750 The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? iNurture’s unique value proposition is in redefining the learning experience through its innovatively designed new-age programmes. In alignment with exponential changes in the higher education space, iNurture has been pioneering a state-of-the-art model of career-ready, formal higher education through its new-age programs and learning initiatives since 2009. iNurture’s vision is to build a robust ecosystem in fast growing sectors that will create a strong knowledge capital. With its mission to become the thought leader in higher education by exemplary teaching-learning practices that are aligned with the world of work, iNurture provides an enduring brand experience and has established a position of eminence in higher education in India by gradually becoming the largest provider of career-ready students to industry. What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? Uniqueness of the product design- in this case our New-Age Programmes and an advanced understanding of the customer market has enabled us to associate with our customers in a more personalized manner. The students associated with our programmes are collaborators in the learning process having a strong sense of pride with our brand as they transform into proud achievers and exemplary professionals. Our university associations are trendsetting in introducing new learning frontiers and this gives a strong sense of identity to our alumni and partners with the iNurture Brand. Alongside, our passion to innovate through technology and consistency to deliver excellence has helped attain huge appreciation in the market. Please provide an insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. iNurture is a pioneer in enabling career-ready formal higher education in India which has been growing over the past few years by providing new-age experiential learning experiences through the industry, thus bridging the gap between academia and industry. This has been achieved by our passion and commitment to make a difference in the lives of college graduates by making them job-ready. iNurture’s biggest brand ambassadors are (a) our students, and (b) our University partners. The brand strategy of iNurture is to exemplify the experience of these two stakeholders in a meaningful manner. From a student perspective, our branding efforts rely on showcasing their academic and co-curricular accolades and their placement prowess. We use digital and social media channels as well as below-the-line strategies to showcase our students as brand ambassadors of our success. From University partner perspective, our strategy is to conduct joint events, conferences and seminars in new-age domains that will highlight our expertise as a knowledge partner, enable innovative approaches in teaching and learning such as enhanced industry immersion programs, faculty and professional development programs, etc. to brand iNurture as a partner of value. In essence, our brand value therefore comes from being a solution provider and catalyst of 21st century learning. Our foresight in initiating this model and resilience in creating a strong market presence has ensured positive brand perception and is witnessed through our association with leading institutions in Europe and Asia. How has the brand extended its presence to the frontiers of internet advertising and social networking? What is the level of significance the brand accords to utilizing social media as a competitive edge?  As a new age knowledge enterprise, we respect the power of social networking and leverage its different facets for extending our value proposition. From social networking through Facebook, Google Plus and LinkedIn to microblogging sites such as twitter, and through sharing of events, videos, infographics and blogs on our website, we are actively present on different social media channels to connect with our current and potential customers. Student achievements and accolades across all our University partners are shared on social media channels to showcase the differentiation of our methodologies. Our aim through these initiatives is to maximize the customer base and showcase the vision of iNurture. Our blogs with focused, relevant insights and webinars with dynamic, engaging content have in particular been instrumental in many conversions. Smart, targeted advertising has enabled us to build customer access and build further engagement through concentrated campaigns that are launched on internet and social media. It is our presence and showcasing of achievements on various digital and social channels that has enabled us to use these as a strong tool for student acquisition. Currently we are growing admission numbers through digital channels by over a 100% year-on-year. Outline few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action. iNurture’s brand propensity is strengthened from our strategic focus on building customer loyalty through ‘intelligently nurturing’ students for emerging industries and preparing them for ‘new’ collar jobs.  In order to attract and engage customers our social media campaigns through Facebook, LinkedIn, Google, etc. have proved very beneficial. Our regular virtual counselling sessions, webinars, etc. also help strengthen our program visibility and drive positive action from potential customers. A significant marketing initiative from our end that has helped influence customer intent has been our Program Launch. This judiciously designed endeavor showcases the entire gamut of learning experience that iNurture offers as a Smart University Model and has proved to be very attractive in establishing a concentrated customer base. Another landmark marketing initiative iNurture has successfully launched is to engage with pre-University students on various hands-on programs in an enriching manner to showcase the strength of our programs. How has the brand derived strength from innovation as a sustainable  differentiating strategy adding to long-term brand equity? Please provide a few instances of measures implemented towards this goal. Our success in building a strong and dynamic brand is a result of our commitment towards extraordinary performance while ensuring visibility of our efforts with our customers. iNurture has been pioneering a unique Industry-Academia learning advantage for students of higher education since the past few years. This model itself is trendsetting. At the same time, we have been making constant efforts to innovate and diversify our products and services to ensure customer resonance. Our innovative methodologies range from technology enablement to industry upskilling of our students who are part of an evolving nurturing experience ultimately leading them towards becoming stellar professionals. Our expanding presence across India, our appreciation from international organizations as preferred knowledge partner, our steady growth in terms of number of University partners and a significant rise in student numbers every year are indicators of strong brand equity. What are the key leadership values that drives the brand. We have been leaders in the true sense who believe that problems are stepping stones to success. Not only did we think differently and originally at a time when everyone was following a set pattern, but we also decided to lead the change of transforming the higher education system. Ever since the initiation of the organization in 2009, we have been leading new learning frontiers across the higher education realm, be it designing new-age programs, creating industry immersion experiences in the campuses or leveraging technology to create engaging learning eco-systems. Our efforts have been truly authentic and unparalleled. This has been largely due to our passion and perseverance to make things happen, our absolute and unwavering commitment to realize our passion, and our growth mindset which motivates us to continue doing it differently. What type of employee satisfaction programs are conducted by your brand. The success of any organization is led by its action heroes and that’s what each employee at iNurture is. Considering that our business is a distributed model and we have to ensure standardization and benchmarking of practices till a large extent, it is the individual champions on ground who ensure the efficiency of various processes. Therefore, not just employee satisfaction but resonance with organizational values and mission becomes critical. At iNurture this is achieved by ensuring that our employees remain connected, motivated and effective on all fronts. One such significant and well appreciated initiative is the opportunity and encouragement to our employees to create their career trajectories through demonstrated accomplishments as part of their individual development plans. An interesting initiative that we practice called peer to peer learning has received a lot of traction from the employees. Collaborating on innovative ideas through social media channels and our inhouse tech platform also motivates employees to share their achievements and learn from their peers. We organize a monthly engagement event called Ishay that reinforces a sense of belonging amongst our employees. Our onboarding process is very deftly designed to give a head start to our employees and enable an effective involvement from day one. How much does your brand emphasis on employee training & development, kindly elaborate. Investing in learning and development is a critical need at iNurture and we put a lot of emphasis on nurturing of potential. Continuous upgradation of skills and alignment with emerging market needs and technology trends is advocated through individual development plans, webinars, focused learning programs. What are your brands most effective intangible motivational tools for employees. Customer obsession, passion for invention, commitment to operational excellence and long-term thinking. Opportunities for meritorious and aspiring individuals, flexibility to contribute to the organizational vision, freedom to innovate and take up new challenges are some of the intangible motivational tools that drive our workforce to aspire and excel. Kindly elaborate on your existing & potential CSR activities. Our efforts as part of CSR activities are primarily driven by our vision to provide educational opportunities to maximum people across geographical and socio-economic boundaries. We invest a significant time in associating with organisations with a similar mission to promote education, vocational skills and social business projects. We are keenly exploring health and women empowerment as key areas of involvement. We are also extremely sensitive towards sustainability and would be looking at environment issues as an important area of CSR in the future. Which area of social responsibility is more significant for your brand. Empowerment of today’s youth and ensuring equal learning opportunities resulting in creating a productive workforce is the need of the hour for a country like India and we look at this as our critical social responsibility. Read the full article

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Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

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Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

iNurture Education Solutions - India's Transformational Edtech Brand

iNurture Education Solutions - India's Transformational Edtech Brand

Category Selected: EdTech/ Higher Education  

Led by Ashwin Ajila a Transformational Leader, iNurture is truly transforming higher education through innovative models and great leadership values

Ashwin Ajila, iNurture Education Solutions - India's Transformational Leaders 2019              iNurture powers new-age undergraduate and postgraduate programs of premium Indian and global universities through its unique University-Industry Partnership (UIP) model. iNurture Education Solutions was established in the year 2009. Operating through a unique collaborative University-Industry Partnership (UIP) model, ensuring qualifying degrees along with cutting edge knowledge and skills. With our presence in around 40 campuses in India, growth of iNurture is predicated on a combination of several critical factors - including its scientifically designed, industry-aligned curriculum and technology-enabled pedagogical design. Our team of distinguished academicians and industry stalwarts is committed to the creation of world class institutions and promote highest standards of meritocracy in teaching, research and professional excellence. iNurture team works judiciously to design curriculum as per accreditation standards in India, USA and Europe. Programmes offered by iNurture in the field of Information technology such as Information Security, Data Science, Mobile Application, in Animation and Digital film making, Finance and Business Analytics, in Management such as Digital Marketing and International Business are in high demand. iNurture is evolving as a preferred Knowledge Partner with distinguished global institutes to offer highly acclaimed programmes in India and across other emerging markets. Brand Vision: Build a robust ecosystem in fast growing sectors that will create a strong knowledge capital. Company Mission: Become thought leaders by defining education in sectors that will matter in the future and also to become the largest provider of career-ready students to industry. Ethos of the brand: Committed to create innovative learning solutions to enhance the employability potential of University students thus impacting the educational, social, and economic sectors. Total Number of Employees in the Company: 750 The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? iNurture’s unique value proposition is in redefining the learning experience through its innovatively designed new-age programmes. In alignment with exponential changes in the higher education space, iNurture has been pioneering a state-of-the-art model of career-ready, formal higher education through its new-age programs and learning initiatives since 2009. iNurture’s vision is to build a robust ecosystem in fast growing sectors that will create a strong knowledge capital. With its mission to become the thought leader in higher education by exemplary teaching-learning practices that are aligned with the world of work, iNurture provides an enduring brand experience and has established a position of eminence in higher education in India by gradually becoming the largest provider of career-ready students to industry. What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? Uniqueness of the product design- in this case our New-Age Programmes and an advanced understanding of the customer market has enabled us to associate with our customers in a more personalized manner. The students associated with our programmes are collaborators in the learning process having a strong sense of pride with our brand as they transform into proud achievers and exemplary professionals. Our university associations are trendsetting in introducing new learning frontiers and this gives a strong sense of identity to our alumni and partners with the iNurture Brand. Alongside, our passion to innovate through technology and consistency to deliver excellence has helped attain huge appreciation in the market. Please provide an insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. iNurture is a pioneer in enabling career-ready formal higher education in India which has been growing over the past few years by providing new-age experiential learning experiences through the industry, thus bridging the gap between academia and industry. This has been achieved by our passion and commitment to make a difference in the lives of college graduates by making them job-ready. iNurture’s biggest brand ambassadors are (a) our students, and (b) our University partners. The brand strategy of iNurture is to exemplify the experience of these two stakeholders in a meaningful manner. From a student perspective, our branding efforts rely on showcasing their academic and co-curricular accolades and their placement prowess. We use digital and social media channels as well as below-the-line strategies to showcase our students as brand ambassadors of our success. From University partner perspective, our strategy is to conduct joint events, conferences and seminars in new-age domains that will highlight our expertise as a knowledge partner, enable innovative approaches in teaching and learning such as enhanced industry immersion programs, faculty and professional development programs, etc. to brand iNurture as a partner of value. In essence, our brand value therefore comes from being a solution provider and catalyst of 21st century learning. Our foresight in initiating this model and resilience in creating a strong market presence has ensured positive brand perception and is witnessed through our association with leading institutions in Europe and Asia. How has the brand extended its presence to the frontiers of internet advertising and social networking? What is the level of significance the brand accords to utilizing social media as a competitive edge?  As a new age knowledge enterprise, we respect the power of social networking and leverage its different facets for extending our value proposition. From social networking through Facebook, Google Plus and LinkedIn to microblogging sites such as twitter, and through sharing of events, videos, infographics and blogs on our website, we are actively present on different social media channels to connect with our current and potential customers. Student achievements and accolades across all our University partners are shared on social media channels to showcase the differentiation of our methodologies. Our aim through these initiatives is to maximize the customer base and showcase the vision of iNurture. Our blogs with focused, relevant insights and webinars with dynamic, engaging content have in particular been instrumental in many conversions. Smart, targeted advertising has enabled us to build customer access and build further engagement through concentrated campaigns that are launched on internet and social media. It is our presence and showcasing of achievements on various digital and social channels that has enabled us to use these as a strong tool for student acquisition. Currently we are growing admission numbers through digital channels by over a 100% year-on-year. Outline few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action. iNurture’s brand propensity is strengthened from our strategic focus on building customer loyalty through ‘intelligently nurturing’ students for emerging industries and preparing them for ‘new’ collar jobs.  In order to attract and engage customers our social media campaigns through Facebook, LinkedIn, Google, etc. have proved very beneficial. Our regular virtual counselling sessions, webinars, etc. also help strengthen our program visibility and drive positive action from potential customers. A significant marketing initiative from our end that has helped influence customer intent has been our Program Launch. This judiciously designed endeavor showcases the entire gamut of learning experience that iNurture offers as a Smart University Model and has proved to be very attractive in establishing a concentrated customer base. Another landmark marketing initiative iNurture has successfully launched is to engage with pre-University students on various hands-on programs in an enriching manner to showcase the strength of our programs. How has the brand derived strength from innovation as a sustainable  differentiating strategy adding to long-term brand equity? Please provide a few instances of measures implemented towards this goal. Our success in building a strong and dynamic brand is a result of our commitment towards extraordinary performance while ensuring visibility of our efforts with our customers. iNurture has been pioneering a unique Industry-Academia learning advantage for students of higher education since the past few years. This model itself is trendsetting. At the same time, we have been making constant efforts to innovate and diversify our products and services to ensure customer resonance. Our innovative methodologies range from technology enablement to industry upskilling of our students who are part of an evolving nurturing experience ultimately leading them towards becoming stellar professionals. Our expanding presence across India, our appreciation from international organizations as preferred knowledge partner, our steady growth in terms of number of University partners and a significant rise in student numbers every year are indicators of strong brand equity. What are the key leadership values that drives the brand. We have been leaders in the true sense who believe that problems are stepping stones to success. Not only did we think differently and originally at a time when everyone was following a set pattern, but we also decided to lead the change of transforming the higher education system. Ever since the initiation of the organization in 2009, we have been leading new learning frontiers across the higher education realm, be it designing new-age programs, creating industry immersion experiences in the campuses or leveraging technology to create engaging learning eco-systems. Our efforts have been truly authentic and unparalleled. This has been largely due to our passion and perseverance to make things happen, our absolute and unwavering commitment to realize our passion, and our growth mindset which motivates us to continue doing it differently. What type of employee satisfaction programs are conducted by your brand. The success of any organization is led by its action heroes and that’s what each employee at iNurture is. Considering that our business is a distributed model and we have to ensure standardization and benchmarking of practices till a large extent, it is the individual champions on ground who ensure the efficiency of various processes. Therefore, not just employee satisfaction but resonance with organizational values and mission becomes critical. At iNurture this is achieved by ensuring that our employees remain connected, motivated and effective on all fronts. One such significant and well appreciated initiative is the opportunity and encouragement to our employees to create their career trajectories through demonstrated accomplishments as part of their individual development plans. An interesting initiative that we practice called peer to peer learning has received a lot of traction from the employees. Collaborating on innovative ideas through social media channels and our inhouse tech platform also motivates employees to share their achievements and learn from their peers. We organize a monthly engagement event called Ishay that reinforces a sense of belonging amongst our employees. Our onboarding process is very deftly designed to give a head start to our employees and enable an effective involvement from day one. How much does your brand emphasis on employee training & development, kindly elaborate. Investing in learning and development is a critical need at iNurture and we put a lot of emphasis on nurturing of potential. Continuous upgradation of skills and alignment with emerging market needs and technology trends is advocated through individual development plans, webinars, focused learning programs. What are your brands most effective intangible motivational tools for employees. Customer obsession, passion for invention, commitment to operational excellence and long-term thinking. Opportunities for meritorious and aspiring individuals, flexibility to contribute to the organizational vision, freedom to innovate and take up new challenges are some of the intangible motivational tools that drive our workforce to aspire and excel. Kindly elaborate on your existing & potential CSR activities. Our efforts as part of CSR activities are primarily driven by our vision to provide educational opportunities to maximum people across geographical and socio-economic boundaries. We invest a significant time in associating with organisations with a similar mission to promote education, vocational skills and social business projects. We are keenly exploring health and women empowerment as key areas of involvement. We are also extremely sensitive towards sustainability and would be looking at environment issues as an important area of CSR in the future. Which area of social responsibility is more significant for your brand. Empowerment of today’s youth and ensuring equal learning opportunities resulting in creating a productive workforce is the need of the hour for a country like India and we look at this as our critical social responsibility. Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking

Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India.

Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article

[wlreports-blog]

Prabhudas Lilladher - Transformational Brands 2019

            Prabhudas Lilladher - Transformational Brands 2019

Transformational Brands Chosen Category: Financial Services, Stock Broking Selected as India's Transformational Brand 2019, Prabhudas Lilladher is a path defining Financial Services brand that is transforming the glorious financial markets in India. Company Vision: To be India's leading and most preferred financial services organisation built on ethical practices and integrity. Company Mission: To promote the financial growth of our clients through best-in-class research, cutting edge technology and ensuring adherence to regulations with utmost integrity. Ethos of the brand: Do what is best for the client with integrity and transparency. Total Number of Employees in the Company: 407 Countries the brand is present: 2 (India & Singapore) The unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers? Built on the qualities of trust and integrity, Prabhudas Lilladher has been powering clients’ financial growth since 1944. Functional benefits include our award-winning research, our unbiased advice and robust, cutting edge platforms to carry out transactions online or offline. An experience of over seven decades in the Indian Financial Industry equips us with a unique long term view of the markets. The strong relationships – both on Retail as well as the Institutional side - that we have forged with our clients are a testimony to the priority we accord to doing what is best for the customer. 

What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity? The brand is perceived as a trustworthy partner by clients. This is because at PL ethics and integrity take precedence over all other considerations. We do not rush to shout out our opinion but give it only after due consideration and analysis. The brand persona is of an erudite and friendly financial expert who helps people to grow their wealth by investing wisely and responsibly. An insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception. At PL we have 490+ franchisee partners covering the length and breadth of the country. In line with the adage “Think Global Act Local”, it is through these Progress Partners that PL conducts various consumer outreach programmes like Investor Seminars, Expert Panel Discussions and many more. Apart from these, PL Academy our education initiative conducts workshops centrally for investors and traders in various cities. These have proved successful with many attendees evincing interest to attend future events. Online we undertake regular webinars and con-calls with experts apart from daily morning calls. Our PL Blog has grown popular in a very short time for its relevant and detailed treatment of financial topics.  How has the brand extended its presence to the frontiers of internet advertising and social networking? PL has a strong presence in social media like Facebook, Twitter, Instagram and LinkedIn. Telegram is a recent addition to our arsenal of social tools to reach our clients. We were the first ones in India to adopt WhatsApp for Business when it was launched last year. Our view is that social media enables targeted communication to existing clients and future prospects. Social Media presence is no longer a “good to have” but has become a crucial success factor in attracting prospective clients, more so for the millennial TG. We undertake targeted advertising via Google, Facebook and LinkedIn.

Outline a few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands' promise to influence consumer intent and enhanced the brands' propensity to drive affirmative consumer action? A significant part of our business is Institutional Equities. For our Institutional clients we launched a 'Thought Leader Series’ in mid-2012 to facilitate interactive sessions between India’s leading opinion makers from various domains like Macro-Economics & Foreign Exchange, Political Economy, Geo-political strategy & Defence, BFSI & Infra for PL’s Top Institutional Clients when that domain showed maximum salience from market perspective. Over a period of 3 years more than 250 sessions were conducted which helped clients with relevant information about their decisions on investments and asset allocations. This helped PL come across as a thought leader in the minds of the institutional investors. Our annual Progress Partner Conference has given our 490+ franchisees the opportunity to learn best practices and to share business experiences. These informative conferences featuring luminaries from the world of investing & business, have bolstered PL’s reputation in the broking community and are much anticipated events year after year. It is widely agreed that “Content is king” in the information age. To showcase our expertise while educating investors and traders about the intricacies of the markets, we launched PL Blogs in FY 2018-19. Owing to the high quality content that we publish it has been a resounding success with over 80,000 views in just a few months. Our Research team goes beyond the cozy confines of offices to bring real grassroots research from across India. For instance, our Research Team regularly visits the Kisan Fair in Pune to get a feel of the actual state of farming community and recently undertook a 5 day visit to rural UP to get the true picture of the impact of various government schemes. The associated reports are well received by institutional as well as retail clients. We’ve recently launched “Acumen” our unique newsletter which shares the wisdom and investment lessons of great investors like Warren Buffet, Philip Fisher and others. This too has been acclaimed by clients and peers. How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal. PL has a rich legacy of being at the forefront of change in the industry. PL was the first broking house to computerize back operations and first to introduce doorstep service in the financial sector. PL’s innovative conferences in Banking and Power Equipments led to a 4 to 5 appreciation in those stocks. In 2013 PL launched an innovative product called InvestActive that combines discipline and balance to investor’s portfolios. Currently PL is pioneering Algorithmic Trading in India with a dedicated Algo Desk providing hitherto unavailable AI & Machine Learning based solutions to clients for trading profitably. What are the key leadership values that drives the brand. Our 5 Brand values are – Integrity: Adherence to ethical practices & integrity is paramount Enterprise: PL is founded on the spirit of entrepreneurship and we encourage and enable our Progress Partners (franchisees) to achieve their entrepreneurial goals with our assistance Ambition: Our ambition drives us to set higher goals and better ourselves each day Responsiveness: Being responsive to customer needs and market dynamics Expertise: We constantly invest in building people competencies and invest in expanding our research expertise What type of employee satisfaction programs are conducted by your brand? We understand that recognition and skill upgradation for employees is a key metric in employee satisfaction programs. Employees are encouraged to appear for certifications and examinations to upgrade their skill set along with guidance from senior members. Our in-house learning and development initiative PL Academy routinely conducts sessions for employees on specific areas like trading strategies, fundamental analysis and other important topics. Apart from these, periodically, employees who have delivered outstanding contributions to the team are felicitated by senior management with certificates and trophies. We maintain a very friendly atmosphere at work and celebrate many local festivals and national holidays through innovative engagement initiatives. To promote employee wellness we organise optional Yoga sessions and health check-ups regularly to reign in stress and promote work-life balance. PL has one of the highest ratios of women employees in the financial sector. How much does your brand emphasise on employee training & development, kindly elaborate. At PL we believe that competitive advantage can only be gained when there is skilling and re-skilling of the work force. We conduct a systematic Training Needs Identification and Analysis (TNIA) and prepare annual training program. The entire exercise is detailed where we evaluate both the behaviour and technical competencies required and do a gap analysis and accordingly plan the training. After training has been imparted, we assess the participants’ performance on the job by taking feedback from the reporting manager and arrive at whether the training has achieved desired objectives or not. 10. What are your brands most effective intangible motivational tools for employees. We at PL believe that employee motivation can be enhanced by planned programs and also through creating an environment of mutual trust. The most effective intangible tool which we use in motivating employees is - job enrichment i.e. increasing the level of scope / difficulty of certain tasks so the employees are challenged and motivated to reach the next level. Besides, we at PL also promote shared values, shared vision and shared ownership which act as tools for employee motivation. Regular R&R sessions and other celebrations are conducted to boost employee morale. All these measures ensure there is a strong psychological connect between the employee & the brand. Kindly elaborate on your existing & potential CSR activities. PL is a long time supporter of Light of Life Trust which through its key projects Anando & Jagruti, reaches out to and empower people in rural areas of India through educational and skills development programmes.  The Prabhudas Lilladher Charitable Trust has been involved with CSR activities like Education & Poverty Alleviation since many years. Apart from these, PL supports MCan Foundation in fighting Cancer and Sanskar Balmandir (education for underprivileged children) and Vishawakarma Kaushal Kendra (skill development programmes)  We participate as a corporate team in several marathons while supporting various charitable organisations. Which area of social responsibility is more significant for your brand At PL we believe in the power of knowledge. Hence education is the most significant area of CSR for us. We believe that the best way to help underprivileged sections of society is to empower them with the skills and knowledge that they need to forge ahead on their own. Towards this end we support many organisations who actively undertake these initiatives for underprivileged children and youth in various parts of the country.     Read the full article